ITV

Category: Marketing

  • Myprotein partners with Indian Social Media Celebrity Harsh Beniwal

    Myprotein partners with Indian Social Media Celebrity Harsh Beniwal

    Mumbai: Myprotein, a leading online sports nutrition brand, proudly announces a momentous collaboration with renowned Indian social media celebrity, Harsh Beniwal. The partnership sees the two come together to inspire and encourage Indians to prioritize their health and wellness. Focusing on Harsh Beniwal’s own fitness journey and the importance of nutrition to support his goals.

    Demonstrating how dedication, determination, and the right nutritional support can support a healthy lifestyle the collaboration aligns with Myproteins commitment to champion a health movement in the country. With Harsh, the brand is aligned with this vision, partnering with a personality who seamlessly balances his acting and fitness journey, inspiring the youth of India to prioritize their wellbeing.

    Over the past two decades, Myprotein has become synonymous with excellence in the sports nutrition industry, inspiring countless individuals to pursue their fitness goals with passion and dedication. In India, the brand partners with renowned Indian athletes such as Prachi Choudhary, Niharika Vaishist, Ankita Bali, Jayesh Rane, and Aryan Brahmin.

    Expressing his excitement, Beniwal stated, “I am thrilled to partner with Myprotein. Myprotein has been an integral part of my fitness journey, and I am honored to collaborate with a brand that shares my passion for health and wellness. Together, we aim to motivate and empower individuals to prioritize their physical and mental well-being.”

    A Myprotein spokesperson added, “We are delighted to join forces with Harsh Beniwal, whose influence within India is exceptional. This collaboration exemplifies our commitment to reach far and wide with our messaging and inspire everyone to move a little more and priotize your health. It underscores the message of unity and strength encapsulated in our tagline, ‘Stronger Together, Since 2004.’ By reaching a diverse audience, we are ensuring that everyone can embark on their fitness journey and achieve their goals – no matter their starting point.”

  • Micro-Precision Products rebrands as WIKA Process Solutions India

    Micro-Precision Products rebrands as WIKA Process Solutions India

    Mumbai: Micro Precision Product Pvt. Ltd has announced its rebranding as WIKA Process Solutions India Private Ltd. WIKA Group is a globally recognized name for reliability and quality in process solutions. The new name reflects the ongoing dedication of the brand to growth and innovation. The brand believes that this strategic move will open doors to new collaborations and opportunities, allowing it to play a leading role in advancing the Indian measurement instrumentation market.

    WIKA India senior VP Gaurav Bawa said, “By leveraging the expertise and experience of WIKA brand in its domain, we aim to offer our customers even greater confidence in our products. The acquisition of Micro Precision by WIKA Group in 2014 was a strategic move to expand their product line while maintaining the highest quality standards for which WIKA is known.” Adding further, he said, “This rebranding marks the beginning of an exciting new phase, setting the stage for innovative advancements in our product lineup. While our name has changed, our commitment to excellence remains the same. WIKA Process Solutions Private Limited remains dedicated to providing high-quality products and exceptional customer support, now backed by the global expertise of the WIKA Group”.

  • From Rhône Valley to India: M. Chapoutier’s Journey of Award-Winning Wines

    From Rhône Valley to India: M. Chapoutier’s Journey of Award-Winning Wines

    Mumbai – M. Chapoutier, a name synonymous with exceptional wines and a deep respect for terroir, proudly announces its winning wines from the James Suckling Report. Celebrating a rich history dating back to 1808, the brand continues to garner global acclaim, solidifying its reputation as a leader in the wine industry.

    Originating in the picturesque Tain-l’Hermitage, Rhône Valley, France, M. Chapoutier was first established as “Calvet et Compagnie” and has evolved through generations. The partnership of Marius Chapoutier and Rodolphe Delépine in 1897 marked a significant milestone, birthing “Delépine et Chapoutier,” which began exporting wines to Europe. By 1922, Marius Chapoutier had taken sole ownership, renaming the company “Chapoutier et Compagnie,” and setting the stage for future success.

    Michel Chapoutier, a pioneer in biodynamic viticulture, took over the reins in 1990. His commitment to a holistic and sustainable approach to agriculture continues to be a cornerstone of M. Chapoutier’s winemaking philosophy. This innovative approach, inspired by 19th-century scientist Rudolf Steiner, emphasizes natural processes and the interconnectedness of all living things, ensuring the production of exceptional quality wines.

    While deeply rooted in the Rhône Valley, M. Chapoutier has expanded its presence globally. This has allowed the company to produce a diverse portfolio of wines catering to various palates, all while maintaining the family’s core values and commitment to quality.

    Today, M. Chapoutier remains a thriving family business led by Michel Chapoutier, his wife Corinne, and their children, Mathilde and Maxime. Their dedication ensures M. Chapoutier continues to be a respected and influential name in the world of wine.

    M. Chapoutier takes great pride in its numerous accolades. In 2019, the estate was ranked 5th in the “World’s Most Admired Wine Brands” by the British magazine “Drinks International.” Since the first edition of this ranking in 2011, Chapoutier has been the top French brand five times in nine years, highlighting its exceptional quality and innovative practices.

    In the latest James Suckling report on the Rhône Valley, M. Chapoutier’s single-vineyard wines achieved an unprecedented feat: four wines were awarded a perfect 100 points. This remarkable accomplishment, never before seen in James Suckling reports, is a testament to the daily hard work of the vineyard and technical teams.

    Now, Indian wine enthusiasts can now savor a selection of M. Chapoutier’s finest offerings, including:

    ●    La Bernardine Rhône Valley – Châteauneuf-du-Pape

    ●    M. Chapoutier Les Meysonniers AOP Crozes-Hermitage, Rhône Valley

    ●    M. Chapoutier Côtes-du-Rhône “Belleruche” White

    ●    M. Chapoutier Côtes-du-Rhône “Belleruche” Red

    ●    M. Chapoutier Bila Haut

    ●    Marius Red

    ●    Marius White

    VBev CEO, Sumedh Singh Mandla says “We are thrilled to bring the award-winning wines to the Indian market. We look forward to reaching out to the Indian audience and celebrating our love for exceptional wines.”

    With these award-winning wines both M. Chapoutier and VBev are excited about the prospects of further expanding their presence in the dynamic and evolving Indian market.

     

  • “We aim to surpass Rs 100 cr in sales within the next two years”: Gargi by PNGS’ Aditya Modak

    “We aim to surpass Rs 100 cr in sales within the next two years”: Gargi by PNGS’ Aditya Modak

    Mumbai: Fashion jewelry has evolved beyond mere adornment, becoming a symbol of style, elegance, and individuality. Gargi by PNG & Sons is one such brand that is redefining industry norms with its commitment to quality, affordability, and heritage.

    From a pioneering BSE listing to remarkable financial achievements, Gargi continues to set new standards in the market. It is poised for exponential growth, aiming to surpass Rs 100 crore in sales within the next two years.

    Indiantelevision.com caught up with Gargi by PNGS co-founder Aditya Modak to talk about their USP in the jewellery market, affordable luxury collection and more…

    Edited Excerpts:

    On Gargi by PNG & Sons differentiating itself from other players in the market, in terms of product quality, variety, affordability, and other key factors

    Gargi by PNG & Sons stands out in the market due to our commitment to product quality, variety, affordability, and heritage. While others prioritize design variations over quality, we focus on legacy, ensuring each piece embodies beauty and integrity. With over 15,000 SKUs, we offer a diverse range rooted in tradition yet appealing to modern tastes. We use premium materials like sterling silver, brass, and diamonds, reflecting elegance and grace.

    Our 14Ct real diamond gold collection, certified by IGI, is affordable and accessible. Priced from Rs 5,000 to Rs 50,000, it caters to various budgets without compromising on authenticity. From classic gold to romantic rose gold and timeless white gold, there is something for every occasion and style preference. Our collection symbolizes style, elegance, and individuality, making it a trusted choice for discerning women seeking luxury and value.

    On Gargi by PNG & Sons addressing the prevalent market challenges in the Indian fashion jewellery segment, and the strategies that it employs to overcome them

    We tackled market challenges in the Indian fashion jewellery segment by offering unique, competitive price points without compromising on quality, a rarity in the market. This was done after extensive market research and understanding what the consumer wants. We have a vast selection with over 15,000 SKUs, spanning silver, brass, diamond, and affordable luxury collections. We also launch new campaigns and collections regularly to stay relevant and engaging. Additionally, we are a very new age and digitally savvy brand that actively engages with our customer base through various online campaigns, ensuring a robust and contemporary market presence.

    On your affordable luxury collection

    Last year, we launched an affordable luxury real diamond collection, priced between Rs 5,000 to 50,000, which has been a great hit. This collection features gold with diamonds, a perennial favourite among customers. The designs are minimalistic, lightweight, and elegant, making the jewellery suitable for any occasion or daily wear. This blend of affordability and luxury has made it highly desirable for customers seeking elegance and versatility in their jewellery choices.

    On the key milestones and financial achievements of Gargi by PNG & Sons in 2023, reflecting its business growth, market recognition, and trajectory

    By the end of 2023, we delivered extraordinary returns of over 1700% for investors, setting new standards in the retail industry. We clocked a stellar financial performance for the quarter ended March 2024. With a remarkable rate of 116.93 per cent, the company achieved sales of Rs 15.38 crore.  The quarter we also witnessed a substantial increase in net profit, with figures soaring by 74.07 per cent to reach Rs 2.35 crore compared to the previous quarter ended March 2023, where it stood at Rs 1.35 crore. Our listing on the Bombay Stock Exchange (BSE) has further solidified Gargi’s position as a market leader, attracting a 100 per cent listing gain and a quadruple increase in customer numbers. In FY 2024, we have continued our exceptional performance, surpassed annual projections, and demonstrated robust growth, aiming to exceed Rs 100 cr in sales within the next two years. With a footprint spanning 18 locations across ten metro cities and six states, Gargi is poised for continued growth and success.

    On initiatives that Gargi by PNG & Sons undertook to expand its market presence in India during 2023, and what were the outcomes of these initiatives

    In 2023, we undertook several initiatives to expand our market presence. From November to March, we executed a significant influencer campaign to amplify brand presence, directly engaging customers. Additionally, we focused extensively on in-store branding. These efforts successfully increased brand visibility and directly connected with a broader consumer base, enhancing our market footprint.

    On the significance of Gargi by PNG & Sons’ listing on the Bombay Stock Exchange (BSE) regarding its market positioning and investor confidence.

    Our Bombay Stock Exchange (BSE) listing is a significant milestone. It made us one of the first fashion jewellery brands to achieve this. This listing has provided a substantial boost in terms of value, recognition, and market presence. It has also positively shifted the brand’s perception among consumers and investors, demonstrating our strong credentials and focus on growth.

    On Gargi’s future goals and aspirations and the company’s plan to realize them in the coming years

    In FY 2024, we have continued with our exceptional performance, surpassing annual projections and demonstrating robust growth. We aim to surpass Rs 100 cr in sales within the next two years. With a footprint spanning 18 locations across ten metro cities and six states, Gargi is poised for continued growth and success.

  • VLCC launches ‘Clinic Range’

    VLCC launches ‘Clinic Range’

    Mumbai: VLCC, one of the largest beauty and wellness brands in the world, expands its product portfolio with launch of revolutionary skincare range ‘VLCC Clinic’. Backed by scientific formulations, the new range embodies the group’s 35 years of expertise in skincare and wellness while catering complete skincare solutions. Dedicated to premium skincare, the newly launched products harness the power of science to tackle any skin concern, methodically.

    Leveraging inputs from more than 200 experts on board, supported by a wellness network of over 300 clinics, and trusted by over 20 lakh customers, VLCC’s Clinic range is the ultimate skincare expert ensuring clinic-like results at home. The clinic range is tailored to address issues like ageing, acne, pigmentation, and dullness, featuring products ranging from cleanser, moisturisers, serums to sunscreen. The brand has been bringing innovations in specific categories like facial kits where it also enjoys market leadership, but it is the first time the brand is launching a premium end-to-end skincare range.

    Commenting on the launch of the new range, VLCC MD and group CEO Vikas Gupta said, “Not all influencers are experts. VLCC with its expertise of 35 years, in affecting beauty transformations in over two million Indian women, is the true expert for all your beauty needs. And now, that expertise comes to you in the form of top-class, most efficacious, high science products with our recent range- The VLCC Clinic range which gives the customers clinic-like results at home.”

    Solidifying its position as a trusted leader in the beauty and wellness industry, the brand with its strong service and now product portfolio makes it the only brand to offer an integrated solution to the customer. VLCC aims to stay ahead of the curve when it comes to innovation, and technology, supported by a robust in-house R&D team. With a comprehensive ecosystem of services and products, including wellness programmes, weight management solutions, personal care products, and skill development training, VLCC is aiming to reach new heights globally.  

    The range will be exclusively available at all VLCC centres across India, they are also available on all online marketplaces and the VLCC website (www.vlcc.com/products). In addition, customers can also find them in major retail outlets nationwide.

  • Comprehensive formula for healthy glowing skin : Orgatre Vitamin C foaming Face Wash

    Comprehensive formula for healthy glowing skin : Orgatre Vitamin C foaming Face Wash

    Mumbai: Orgatre, a personal care brand committed to promoting eco-conscious beauty and self-love, with its unique blend of Ancient Vedic alchemy and modern cosmetological techniques. The brand is excited to present their skillfully curated creation, the Vitamin C Foaming Face Wash, which is designed to nourish and rejuvenate consumer’s face with each wash.

    The Vitamin C Foaming Face Wash, is the result of extensive study and skill. This unique product provides a comprehensive approach to skincare by combining five organic essential oils (Orange, Rosehip, Bergamot, Sea Buckthorn, and Blueberry Seed) with a special blend of five essential vitamins (E, C, F, B3, and B5) called ‘VITAmils’.

    One of the main ingredients, Vitamin C, fights damage caused by UV rays, boosts the production of collagen, and reduces signs of aging. Niacinamide, on the other hand, addresses skin imperfections such as acne and hyper-pigmentation. Antioxidant-rich Kakadu Plum and Lemon Peel Extract nourish and brighten skin, while Blueberry Seed Oil and Bergamot Oil have anti-microbial and rejuvenating benefits.

    This concoction has several advantages for your skin. As a result of its organic formulation, it effectively cleans pores, leaving your face feeling renewed and clear. It is suitable for all skin types, owing to its ability to effectively maintain skin hydration by retaining moisture within the skin’s layers. It facilitates the enhancement of a radiant complexion and accelerates skin healing processes, while specifically addressing signs of aging, pigmentation, and tanning.

    Additionally, its exfoliating properties effectively remove dead skin cells, thereby refining skin texture and promoting the development of a healthy, toxin-free dermal surface. This face wash has a transformational effect on prominent symptoms of aging, such as wrinkles, blemishes, acne scars, and hyperpigmentation, leaving your skin looking healthier and more refreshed.

    The Vitamin C Face Wash from Orgatre is meticulously crafted to rejuvenate and revitalize your skin. Infused with potent antioxidants, it works tirelessly to brighten your complexion, diminish dark spots, and protect against environmental stressors. With each use, experience a radiant glow and the nourishing embrace of nature’s finest ingredients.It reflects Orgatre’s holistic approach to skincare and goes beyond being just a cleanser, it’s a ritual of transformation.

    “With Orgatre’s Vitamin C Foaming Face Wash, you can start your journey to radiant, glowing skin. Experience the revitalizing power of nature’s rejuvenation and adopt a skincare routine that promotes your skin’s natural radiance,” Said Orgatre co-founder & managing director Himanshu Sharma.

  • How Indian travellers are finding value in sustainable travel

    How Indian travellers are finding value in sustainable travel

    Mumbai: Indian travellers today are seeking mindful experiences that allow them to travel and discover new places while being conscious of the environment. According to Booking.com’s Sustainable Travel Report 2024, travelling inspires 75 per cent of Indian travellers to be more sustainable in their everyday lives and 93 per work want to ensure that trips they’re taking over the next year are more mindful and environmentally conscious.

    Balancing travel with environmental responsibility

    The desire to travel sustainably is evident among Indian travellers as 76 per cent of Indian travellers feel the environmental impacts of travel are important to them. At the same time, they are also cognizant that their travel has a broader impact on the environment as well as the destinations they visit. 73 per cent of Indian travellers are most likely to recognise the impact of their travel on the natural environment followed by local economies (62 per cent) and local communities (50 per cent). Travellers are also looking at destinations that complement their desire to support local businesses, embrace different cultures and provide opportunities for walking, using bicycles or public transport for travel.

    With World Environment Day around the corner, Booking.com shares a list of destinations across India with a noteworthy number of accommodations with a credible third-party certification. From quaint coastal cities to cyclable towns, there’s a destination for every type of traveller that can help them have a more positive impact with their next trip, from check-in and beyond.

    Top destinations with independent third-party sustainability certification in India*

    Recognising the growing desire for mindful travel experiences, here are some of the destinations across India with the highest number of properties holding independent third-party sustainability certification (not ranked).

       Bandipur

       Coonoor

       Kozhikode

       Candolim

       Agra

       Jodhpur

       Mumbai

       Hyderabad

       Vadodara

       Chennai

    Silver linings to clouds of doubt around sustainability

    New areas of research in this year’s report have found that Indian travellers who are adopting and making more mindful travel choices feel that more sustainable travel experiences are adding value to their trips. Additionally, they believe that the potential for countering environmental impacts of travel/tourism comes from travel services like airlines and hotels (42 per cent) as well as travellers (41 per cent) and major sites and apps (38 per cent). This acts as a silver lining that can support travellers in balancing the adventure of exploration while still making responsible choices.

    ●        The Best Version: 74 per cent of Indian travellers recognise that they are the best version of themselves when they travel more sustainably and consequently take home this positivity.

    ●        Feeling Inspired: 75 per cent feel that witnessing sustainable practices while travelling inspires them to be more sustainable in their everyday life.

    ●        Experiences: Local and Authentic: 95 per cent of Indians who did tours or activities for authentic, local and cultural experiences. Such local and cultural experiences help foster connections and take forward cultural exchange.

    ●        Shopping Choices: 94 per cent of travellers shopped at small and independent stores which helps them experience the unique options available within the locality, along with being able to support the livelihoods of small-scale entrepreneurs.

    ●        Conscious Travel Planning: 93 per cent of Indian travellers planned their trips so that they could walk, bike or take public transport allowing them to immerse themselves in the local experience completely. It also allows slowing down and taking in the culture, while being able to minimise the environmental impact. Additionally, 72 per cent of Indians also felt access to nature added value when staying at accommodations with sustainable practices.

    According to Booking.com country manager, India, Sri Lanka, Maldives and Indonesia Santosh Kumar “Today for Indian travellers, sustainable practices not only enhance their travel experience but also inspire them to adopt similar habits in their daily lives. There is a desire to have a positive impact, with travellers more forthcoming in exploring activities that are driven by sustainability, whether it is indulging in cultural experiences or exploring local markets. Through collective efforts and a shared vision for sustainable tourism, we at Booking.com aim to make it easier to experience the world in a more mindful and responsible way.”

  • Mygate partners with ACKO

    Mygate partners with ACKO

    Mumbai: Mygate, a living experience tech company, has recently received its aggregator license from the Insurance Regulatory Development Authority of India  (IRDAI) to make insurance policies available to its users. This follows the strategic partnership that Mygate entered with ACKO, the tech-first insurer.

    Through this partnership, both companies endeavour to deliver intelligent digital protection solutions tailored to the evolving needs of the 4 million households on the Mygate app. By integrating ACKO’s insurance services seamlessly into its platform, Mygate aims to bring insurance closer to home, making it hassle-free and easily accessible to its users. To begin with, the partnership will enable Mygate users looking to opt for car insurance to have easy access to policies at exclusive prices, timely reminders for renewal, and instant paperless claims.

    Mygate has also introduced the unique ‘auto insurance reminder’ feature, powered by cutting-edge technology. The feature will enhance the overall customer experience on the app and enable users to benefit from the vast variety of protection offerings.

    To further strengthen the partnership, the companies will look at expanding the product offerings beyond motor insurance, adding health and life insurance to the portfolio with solutions such as Outpatient Department (OPD) covers and RWA liability insurance. This will provide holistic insurance solutions powered by ACKO to the Mygate ecosystem.

    Mygate co-founder & CEO Abhishek Kumar said, “Our commitment to improving living experience via technology is strengthened by the ability to offer tailor-made insurance for the gated community residents. We are already seeing a very positive reception to the launch and availability of car insurance via the Mygate app, and are excited to uncover what the future holds, as we continue to bolster this partnership  and innovate with ACKO.”

    “At ACKO, we constantly endeavour to create for the customer. Together with Mygate, we are working at redefining protection beyond auto insurance and trying to solve every aspect of the customer’s lives with our holistic approach. This partnership will help us leverage the potential of our tailor-made solutions and establish us as an integral part of the everyday lives of many million households,” said ACKO General Insurance CEO Animesh Das.

    Ather and Hero. In March 2023, ACKO entered the retail health insurance segment to bring the customer into focus with its fair pricing, convenience, and superior customer experience. Further, ACKO’s acquisition of Parentlane is a testament to its growing health insurance business. ACKO has also collaborated with PhonePe and Mygate to directly offer comprehensive car, bike, and health insurance products to consumers on their platform.

    ACKO has one of the largest market shares in embedded insurance products like mobility and gadget insurance in partnership with 50+ leading players in the internet ecosystem such as Oyo, redBus, Zomato, HDB Financial Services and Urban Company. Within two years of its launch, ACKO’s Group Health Insurance product has on-boarded 200+ new age, people-first companies including Swiggy, Razorpay, and CRED and insured nearly 8+ lac lives. In a span of 9 years of operations, the company has distributed insurance policies to over 78+ Mn unique customers and issued 1 Bn+ insurance policies.

  • Hypothesis expands globally to empower brands to connect with international creators

    Hypothesis expands globally to empower brands to connect with international creators

    Mumbai: Only Much Louder’s tech business, the AI-powered influencer marketing tech, Hypothesis, is set to expand its global footprint after revolutionizing the Indian influencer market. Built with a borderless vision primed to cater to the diverse needs of a global user base, Hypothesis takes the next step to establish its presence in several key international markets by 2025.  In the first phase of global expansion, Hypothesis will be available in the Asia-Pacific region (Singapore, Australia, Malaysia, Philippines, Vietnam, and Thailand), Middle Eastern countries (Abu Dhabi, GCC nations, Egypt, Lebanon, Saudi Arabia, Kuwait and Qatar) as well as strategic locations in Africa (Kenya, Nigeria, and South Africa) along with the USA. Hypothesis will collaborate with global brands and agencies, enabling data-driven influencer marketing strategies, ensuring maximum returns on audience engagement/conversion.

    Hypothesis is a futuristic solution to influencer marketing for brands and agencies. Created with the inherent purpose to serve a global audience, this tech tool has streamlined the influencer marketing process in India by bringing together discovery, outreach and analytics under one umbrella. Hypothesis has emerged as a game-changer in the Indian creator economy, enabling brands and agencies to tap into diverse markets, leveraging its data-backed metrics that optimize campaigns and overcome geographical and language barriers for brands and agencies. Besides, the platform’s advanced approach aligns perfectly with the evolving needs of the industry, empowering brands to excel in their global marketing efforts.

    OML’s strategic initiative to expand Hypothesis into diverse markets reflects a proactive approach to capitalize on the exponential growth of influencer marketing, which has experienced a remarkable CAGR of 33.4% in key regions such as Australia, Asia-Pacific, the Middle East, and Africa. Furthermore, the USA, Asia-Pacific, and the MENA region emerge as dominant players in the global influencer marketing landscape, driven by cutting-edge technologies and an increasing demand for data analytics. In such a landscape, to cater to the strong demand for innovative influencer marketing solutions, OML has strategically chosen these regions for Hypothesis’ global expansion recognizing their significant growth opportunities.

    As OML has ventured into international markets across South-East Asia, the Middle East & Africa, and Eastern Europe, the company has established a large network of trusted channel partners, including creators, creator management agencies, and agency partners. Combined with OML’s in-house team, the network of businesses will propel the accelerated expansion of Hypothesis across these global markets. Along this journey, OML remains open to exploring new collaborations and opportunities with companies that share a common vision of transforming influencer marketing.

    Hypothesis, OML – Sr VP – product & analytics Himani Agrawal said, “As brands and audiences alike are seeking authentic engagements from creators, data-driven insights have become the cornerstone of success in influencer marketing. At Hypothesis, we’re proud to cover these nuances by offering a comprehensive kit for creator evaluation using 100+ data points. From analyzing posting patterns to assessing the authenticity of engagements, we provide the ultimate tool needed for your marketing arsenal. All this is made even more convenient with our self-serve mode, empowering brands to initiate impactful influencer campaigns independently.”

    OML Entertainment CEO Gunjan Arya said, “As we embark on this exciting journey, we’ll closely monitor several key milestones. We are aiming to infiltrate these markets at the rate of five to ten per cent in the first year, establishing ourselves as a recognized player in these new territories. We’ll also track our customer acquisition rate, and hope for a 15-20% jump to assess our effectiveness in reaching new audiences. Besides, we aim to derive over 35% of revenue from our global expansion efforts. Finally, to foster a truly global community, our goal is to achieve half of our website and social media engagement from international audiences, propelling a transformation in the influencer economy with our SaaS product, Hypothesis.”

    For more than two decades, OML has been a leading network of businesses with extensive reach across artist management, influencer marketing, branded content, tech and development of original long-form content in over 22 countries. Recognizing the gap in scalable creator technology and services, OML created Hypothesis. Now, with Hypothesis’ global expansion in focus, the company aims to unlock doors for more brands and agencies worldwide, especially in key regions where the influencer marketing industry is thriving – to empower the creator economy.

  • Godrej Appliances grabs passengers’ attention through experiential marketing innovation

    Godrej Appliances grabs passengers’ attention through experiential marketing innovation

    Mumbai: Godrej Appliances, part of Godrej & Boyce, enthralls passengers arriving at the bustling Goa International Airport – MOPA with an experiential activation for its latest launch, the Eon Vogue series of nature-inspired wood-finish home appliances.

    To capture consumers’ attention, Godrej Appliances took an innovative route and engaged with airport passengers waiting to collect their luggage. At the arrival belt, large digital screens displayed attention-grabbing visuals of the new Eon Vogue series of appliances, alongside large size display of Eon Vogue Wood-finish Refrigerators. And as bags started arriving on the conveyor belt, mock-up of real-looking Eon Vogue Wood-finish Air Conditioners adorned with ‘Just Arrived’ tags generated curiosity among passengers. The short-video captures passengers’ genuine reactions, showcasing their surprise and intrigue upon encountering Godrej Appliances’ innovative range of wood-finish appliances in this unexpected environment.

    Commenting on this initiative, Godrej Appliances head of marketing Swati Rathi said, “The nature-inspired wood-finish Eon Vogue series of appliances are unique in their looks and automatically capture attention. By placing them creatively in an unexpected environment, we stood out and made a memorable impact. The genuine excitement visible in consumer reactions validated our efforts towards engaging consumers creatively.

    This activity was one amongst a series of marketing efforts being deployed across various touchpoints for the promotion of this new range. It’s not enough after all for products to be innovative and differentiated. In today’s times, the marketing efforts should also be equally innovative and live up to the brand philosophy of ‘Soch Ke Banaya Hai’.”