ITV

Category: Marketing

  • Ipsos to participate at Cannes Lions 2024 in partnership with RTL Ad Alliance

    Ipsos to participate at Cannes Lions 2024 in partnership with RTL Ad Alliance

    Mumbai: Ipsos, one of the world’s leading market research companies, will be at Cannes Lions, the International Festival of Creativity, from 17 to 21 June 2024.

    Ipsos is partnering with RTL Ad Alliance to offer a series of events on the theme of Context or Chaos and how brands can navigate changing consumer attitudes, and the latest evidence on what works in advertising.

    Ipsos CEO Ben Page said: “In the post-pandemic polycrisis world, understanding how consumers and citizens interact with brands becomes all the more important. We look forward to Cannes to demonstrate how successful brands harness understanding of their context, with empathy and creativity, to drive growth. See you at our pavilion on the beach every day at 5 pm.”

    Meet us on the RTL beach

    Ipsos will be at the heart of cutting-edge sessions on the various stages and forums of the International Festival of Creativity. A series of conferences and roundtables will also be held daily by Ipsos and RTL Ad Alliance on the RTL Beach throughout the Cannes Lions event, with marketers and industry leaders who have expertly navigated their brand’s context, acted with empathy, and managed expectations to flourish amidst chaos.

    Ipsos will be unveiling the exclusive results of its annual report Global Trends, which identifies and analyses the major trends for 2024, based on surveys of 48,000 people from more than 50 countries, and examining changes in attitudes over the last decade for business and brands.

    Unlock brand success

    Ipsos’ Brand management framework, Brand Success, empowers marketers and brand owners to grow successful brands. It relies on three keys to unlock brand growth: shaping unique expectations for the brand, understanding the context and acting with empathy. Several Ipsos’ solutions are based on this framework, all integrating various sources of information including surveys, behavioral data and social data.

    Follow our news related to Cannes Lions & brand success: Ipsos @ Cannes Lions 2024 | Ipsos.

  • Virgio’s new e-tail destination Ajiogram welcomes the brand

    Virgio’s new e-tail destination Ajiogram welcomes the brand

    Mumbai: Virgio, a circular fashion brand, announces its launch on AJIOGRAM, the latest venture of Reliance Retail’s fashion hub, AJIO. This collaboration aims to amplify Virgio’s mission of providing guilt-free shopping for environmentally-conscious fashion enthusiasts, reshaping the industry landscape with innovative and pro-planet product offerings.

    Through this platform, Virgio will exhibit its design and engage with a wider audience, nurturing a culture of creativity and entrepreneurship within the Indian fashion ecosystem. Customers can now explore and shop the latest collections by Virgio on AJIOGRAM.

    With a vision to minimise textile waste and advocate for conscientious consumption, Virgio stands as The Only Good Fashion Company. With a dedication to circularity at its core, Virgio presents a diverse array of chic and modern attire meticulously crafted from recycled materials, organic fibres, and repurposed fabrics. Every item in the Virgio collection embodies the brand’s steadfast devotion to pro-planet practices, seamlessly blending eco-consciousness with style and uncompromising quality.  

    “We are thrilled to partner with AJIOGRAM to bring Virgio’s collection to a wider audience,” said Virgio co-founder Amar Nagaraman. “This collaboration represents a significant milestone for us, as we continue to expand our reach and connect with conscious fashion enthusiasts across the country. With AJIOGRAM, we aim to make our designs more accessible and convenient for our customers.”

    As a direct-to-consumer (D2C) fashion brand, Virgio aims to deliver elegant and pro-planet styles to fashion-conscious consumers. By combining Virgio’s signature style with AJIOGRAM’s seamless shopping experience, customers can now discover and purchase their favourite Virgio pieces with just a few clicks. 

  • Magniflex India launches Magnigeo

    Magniflex India launches Magnigeo

    Mumbai: On the occasion of World environment day, Magniflex, a luxury mattress brand, has launched Magnigeo, a mattress that offers superior comfort while prioritizing environmental sustainability. Our planet is at a critical tipping point, facing unprecedented challenges with rising global temperatures and environmental degradation. With the launch of Magnigeo, Magniflex India marks a pivotal moment in the journey towards a more sustainable future. Magniflex also pledges to plant a tree for every Magnigeo purchase on behalf of the customer, and will issue a certificate in their name or their nominee’s name.

    Commenting on their newest product, Magniflex India MD Anand Nichani said, “Climate change is no longer a distant threat but a present reality, urging us to reassess our choices and embrace a more sustainable lifestyle. This growing awareness has led to a shift in consumer behavior, with individuals actively seeking out products that align with their eco-conscious values. We have come up with something that not only caters to comfort, but also caters towards environmental responsibility. We have set our mind towards implementing the 17 Sustainable Development goals set up by the UN for a more sustainable future. MagniGeo is our contribution to building a more sustainable future for all.”

    Magnigeo mattresses are crafted from regenerated foams, which are free from harmful expanding agents. They offer firm support for spine alignment, while the Memoform padding adjusts to body shape. The breathable fibers enhance comfort, while the ‘No Waste’ fabric ensures a soft touch.

    Magnigeo’s commitment to environmental and social responsibility is further underscored by its OEKO-TEX Standard 100 and OEKO-TEX STEP certifications, which guarantee the absence of harmful substances and responsible manufacturing practices. Moreover, the company’s innovative vacuum packaging technology minimizes transport emissions, while its dedication to research and development ensures both product performance and a minimum lifespan of 10 years, contributing to resource conservation.

    Magnigeo mattress will be available across Magniflex stores and on their website. Customers can take advantage of the Magniflex investment plan (MIP), a hassle-free EMI option, to bring home the comfort of Magnigeo mattress.

  • Snitch redefines sustainable fashion with Relove integration

    Snitch redefines sustainable fashion with Relove integration

    Mumbai – Snitch, a leading men’s fashion brand, is proud to announce its integration of Relove, an innovative platform for sustainable fashion. This strategic move underscores Snitch’s commitment to sustainability and offers customers the opportunity to purchase authenticated preloved Snitch items at significant discounts while also having the option to sell their own preloved Snitch products.

    The seamless integration of Relove onto Snitch’s platform ensures a user-friendly experience for customers. By simply visiting the Snitch website, customers can browse, sell and purchase preloved items with the assurance that each piece has been verified for quality. This initiative delivers exceptional value and actively contributes to waste reduction, aligning with broader environmental conservation objectives. In the last two years, Snitch has saved three million litres of water and keeps its products in circulation, preventing them from entering landfills.

    The fashion industry’s substantial carbon footprint, responsible for 10 per cent of global emissions, is a pressing concern. Through the resale of each garment, Snitch helps save six times its weight in CO2, significantly reducing the fashion industry’s environmental impact. Additionally, this initiative empowers customers to retain cherished pieces while finding new homes for those they no longer wear, promoting sustainable fashion and a mindful approach to consumption.

    Snitch CEO & founder Siddharth Dungarwal expressed, “The Integration of Relove epitomizes our steadfast commitment to sustainable fashion. We believe in offering our customers stylish and high-quality clothing and the opportunity to make eco-conscious choices. By integrating Relove, we are empowering our customers to contribute to a more sustainable future. This initiative allows them to enjoy their favourite Snitch styles while supporting environmental conservation.”

  • adidas and Real Madrid reveal white home kit rooted in tradition for 2024/25

    adidas and Real Madrid reveal white home kit rooted in tradition for 2024/25

    Mumbai – adidas has unveiled the new Real Madrid CF home kit for the 2024/25 campaign, a predominantly white look with subtle detailing, representing the cleanest home kit design in recent memory.

    A crisp white kit has been a trademark look of the club throughout its decorated history; a look adored by the Madridistas and worn by some of the greatest players to ever step onto a football pitch.  Now, welcoming a new age of exciting talent, the 2024/25 design is stripped back to the roots of the club, with a minimalistic look that speaks to the long-lasting legacy and love all those associated with the club, have for the color white.

    The crafting of the jersey further binds the new kit to the club’s DNA, by incorporating a bespoke houndstooth pattern using the initials ‘RM’ throughout the design.  adidas utilised a 3D engineering method to construct the jersey in three levels, subtly imbuing the shirt with a layered RM pattern, creating a textured look and feel to add depth and intrigue.

    Rounding off the design is a seasonal V-neck collar and minimal black detailing woven through the adidas logo on the shirt, shorts, socks, shirt sponsors and the famous three stripes, which run down the shoulders of the shirt.

    adidas SVP of Product & Design Sam Handy said: “Over the past 26 years, we’ve been honoured to reimagine the classic white strip of Real Madrid and create iconic looks that will forever be attached to the success of the club.  Regardless of what that final design is for each season, we always stay true to the core DNA of Real Madrid. So, for this season’s home kit, we’ve gone back through the archive and reintroduced it to a new generation of fans and players, creating one of the cleanest looks in recent memory.”

    Crafted for performance and to help provide world-class players with the confidence to play under pressure, the lightweight jerseys feature the latest in adidas technology which has been created in close collaboration with players throughout the development process.

    The on-field version of the jersey is constructed with HEAT.RDY technology, using advanced materials to maximize air flow to keep players feeling cool, while the fan version features AEROREADY technology, which uses sweat-wicking or absorbent materials to keep the body feeling dry. 

  • SW Network collaborates with Pizza Hut for ‘Melts’ student ambassador program

    SW Network collaborates with Pizza Hut for ‘Melts’ student ambassador program

    Mumbai: As SW Network continues to onboard more global clients, landing the prestigious Pizza Hut mandate adds another impressive achievement to its portfolio. YouthBeat, the pioneering youth marketing wing of SW Network, has recently secured the youth marketing mandate of Pizza Hut, India’s most loved pizza brand. SW Network’s Delhi office will handle the account, which was secured through a rigorous multi-agency pitch.

    Pizza Hut’s newly launched ‘Melts’ is stirring up excitement in the Indian market. As per the mandate, YouthBeat will be responsible for crafting engaging content for Pizza Hut Melts and maximizing its reach on campuses and beyond. They will also be spearheading an effective student ambassador program with 500 students across 8 cities to engage with Gen Z and young audiences, promoting the Melts range in the coolest, most innovative ways.

    To channel its youth community’s competitive spirit, YouthBeat will introduce weekly tasks and challenges within the student ambassador program. Tasks such as increasing trials and expanding reach, with all the progress being tracked on a dedicated microsite will feature via a leaderboard. Top performers will be given the chance to win coveted rewards including MacBook, Air, iPhone, iPads, Jordans, and many other exciting prizes to ensure high engagement and enthusiasm among Gen Z.

    Sociowash co-founder Raghav Bagai on winning the mandate, expressed “Partnering up a big player in the F&B space such as Pizza Hut is very thrilling for us. We, at YouthBeat, will be devising Pizza Hut’s very own student ambassador program called The Melts Squad, consisting of ambassadors across many Indian cities. We are already looking at more possible tools to optimize this ambassador program, leveraging our expertise in understanding the GenZ preferences and mindset, to enhance awareness and engagement around the new range. The Melts range comes with a tagline of “No interruptions. Only Satisfaction”- and we want to rightly put across how crispy, cheesy, and, loaded the range is, solidifying the sentiment that nothing in the world needs to pause while you binge on your own ’Melts’.”

    Commenting on the collaboration with SW Network, Pizza Hut India CMO Aanandita Datta said, “Gen Z is an important demographic for us, and we are looking at many innovative ways to engage with them. Partnering with SW Network to launch the Melts Squad program is a significant step in that direction. Melts has already taken Gen Z by storm, and we are excited to take it up a notch with this partnership”

  • Bonito Designs opens flagship centre in Andheri Mumbai with Gauri Khan and Manish Malhotra

    Bonito Designs opens flagship centre in Andheri Mumbai with Gauri Khan and Manish Malhotra

    Mumbai: Bonito Designs, a full-home-only interior design company, has launched India’s first and only immersive flagship experience centre in the heart of Mumbai West, Andheri. This groundbreaking 12,000 sq. ft. centre sets a new standard in the interior design industry, offering an unparalleled, technology-driven, and immersive design experience. The opening weekend of the flagship centre was met with tremendous success, recording over 200 bookings and reinforcing Bonito Designs’ position as a category leader in Mumbai.

    The flagship centre was inaugurated by renowned designers Gauri Khan and Manish Malhotra, whose collaboration with Bonito Designs’ continues to bring exclusive design themes to life and democratize designer homes. This strategic alliance showcases the brand’s commitment to making celebrity interior designs accessible to everyone. The centre is meticulously conceptualized to be immersive and intuitive, leveraging advanced technology to achieve design excellence. This initiative aligns with Bonito Designs’ Vision 2025, which aims to become India’s premier choice for branded interior design.

    Bonito Designs’ new experience centre targets first-time home buyers where purchase decisions are typically influenced by both partners. It also caters to secondary audiences, including children, women, the designer community, investors, and potential new team members. It showcases 12,000 products in a single space, offering customers a comprehensive and immersive experience. This pioneering approach underscores Bonito Designs’ expansion and positions the brand as the top choice for branded interior design in the country.

    Innovation is at the core of Bonito Designs’ offerings. The company has introduced an intuitive mobile app to enhance customer satisfaction by providing a digital mapping of the customer journey, providing complete transparency. Additionally, the app uses data science to offer personalized design suggestions, aiming to increase revenue per customer.

    Speaking about the growth opportunities in the industry, Bonito Designs chief executive officer Amit Parsuramka said, “The interior design industry in India is experiencing a remarkable growth trajectory with a CAGR of approximately 18%. Recognizing this trend, we believe that now is the perfect opportunity to expand our offerings and introduce new products, as well as extend our presence to additional cities across India. The increasing number of branded housing projects is significantly boosting the growth of the interior design sector.

    We have observed a significant shift in consumer behaviour, particularly among the younger demographic. They are moving away from the cookie-cutter builder finish approach and have a clear vision of what they desire for their homes. This shift places a greater emphasis on personalized services like ours, where customization is the focal point.

    The variety of materials and advancements in finish technologies, both in base and final soft finishes, have also improved, enabling us to deliver stylish and long-lasting products.

    Moreover, our innovation in offering celebrity-designed homes has democratized this process, making it accessible for everyone in Bangalore, Mumbai, and soon, many other cities across India. Our collaboration with Gauri Khan and Manish Malhotra ensures that anyone can achieve a celebrity-designed home, aligning perfectly with our mission to provide personalized and premium interior design solutions.”

    Speaking on this landmark moment, Gauri Khan said, “Bonito Designs has consistently been at the forefront of design innovation, making smart, usable, and futuristic designs accessible to everyone. Their new 12,000 sq. ft. flagship experience centre is a testament to their commitment to excellence. This state-of-the-art facility seamlessly integrates the best of design and technology, offering an unparalleled experience to customers.

    Over the past two years of our collaboration, we have successfully created over 1,000 beautiful homes in Bangalore and Mumbai. It has been a rewarding journey, and I am excited to see how this new centre will further enhance our ability to bring stunning, personalized designs to even more homes.”

    Speaking on the new launch, and his collaboration with Bonito Designs Manish Malhotra said, “Interior design is a deeply personal endeavour; you want your home to be warm, welcoming, and a true reflection of your personality. Bonito Designs excels in making every space about you and your family. Their approach ensures that your home is not just beautiful but also uniquely yours.

    Design must be intricate and detailed, yet functional and chic. With over 12 years of expertise, Bonito has consistently delivered the perfect blend of couture and intellectual design for homes. This commitment to excellence is evident in their new flagship experience centre in Western Mumbai, where they have brought together the finest elements of design and technology to create a truly exceptional experience.”

    Bonito Designs continues to set new benchmarks in the industry with its unique blend of technology and celebrity collaboration, making high-end design accessible and achievable for all.

  • Tinder brings back ‘Let’s Talk Gender’ with a dating starter pack for first-time queer daters

    Tinder brings back ‘Let’s Talk Gender’ with a dating starter pack for first-time queer daters

    Mumbai: This Pride month, Tinder, a dating app has released its first Queer Dating Starter Pack in India. Developed with Gaysi Family, a queer-owned, queer-run media platform, this visual checklist will be a great assist for young first-time queer daters on Tinder, offering essential guidance on self-discovery, dating etiquette, consent, safety & boundaries, and self-care. Building on the LetsTalkGender.in guide and glossary launched by Tinder in 2022, the new checklist is integrated into this resource to be a trusted companion, providing quick check-ins as they navigate their dating firsts on Tinder!

    Tinder has also announced the return of Queer Made Weekend, one of India’s most popular pride festivals, dedicated to celebrating, supporting, and amplifying businesses and products made, owned, and run by India’s LGBTQIA+ community. Tinder Queer Made Weekend will be held on 8 June 2024 at Jio World Drive in Mumbai and DLF Promenade in Delhi on 15 – 16 June 2024.

    Dating apps are becoming a space where young adults comfortably explore and express their gender and sexuality, with 7 out of 10 young daters in India agreeing that dating apps offer more freedom for self-exploration and have helped dismantle stereotypes and expectations surrounding gender, sex, and relationships.1 Given the growing comfort in using dating apps for self-discovery, this checklist gives first-time queer daters a crucial edge in navigating various dating scenarios with confidence and clarity.

    To support queer newbies to be the most authentic selves on their dating journeys, Tinder’s Queer Dating Starter Pack, curated by Gaysi Family with insights from The QKnit, offers practical advice based on real-life experiences of the queer community. The FAQ section addresses common concerns and uncertainties that may arise during the dating process, such as readiness to date, exploring one’s identity, and understanding boundaries.  In June 2024, Tinder users in India will see the Swipe Cards directing them to detailed checklists on LetsTalkGender.in.

    Gaysi Family digital content editor Tejaswi Subramanian shared, “Gaysi Family and Tinder have a history of collaborating on initiatives like the Museum of Queer Swipe Stories, Tinder Queer Made Weekend and Let’s Talk Gender, aimed at celebrating inclusivity. We are now addressing a significant need for young queer daters who are navigating their dating lives for the first time. Many existing resources offering dating advice are often neither thoughtful nor inclusive. Our checklists fill that gap by encouraging young queer daters in India to engage thoughtfully with their connections while staying true to themselves. This effort complements the resources that we have co-created over the years. Here’s to creating a safe and enjoyable dating culture for young queer individuals! ”

    “Tinder has always supported the freedom of its users to explore their individuality both on the app and in real life with features like More Genders, Sexual Orientation, and Traveler Alert, among others. We’re so honoured to play a role in the dating journey of Tinder’s queer users, from coming out to finding a community, and are committed to creating more inclusive ways to help them make authentic connections we know today’s daters value the most. The Queer Dating Starter Pack underscores this commitment by providing essential support to our users, especially first-time queer daters navigating their dating firsts on Tinder.”- Tinder  India communications director Aahana Dhar

    Tinder has also introduced a series of new profile stickers such as ‘Came Out Online’, ‘My First Pride’ and more, giving members more options to express themselves and connect with others in an authentic and relatable way to celebrate Pride. Tinder’s Pride stickers will be available in the app beginning June 3. Members can view The Pride Sticker Center and add stickers to their profile by tapping on in-app notifications.

  • Mia by Tanishq reaffirms commitment to sustainability with new initiatives

    Mia by Tanishq reaffirms commitment to sustainability with new initiatives

    Mumbai: In celebration of World Environment Day, Mia by Tanishq, one of India’s trendiest fine jewellery brands is proud to announce a series of sustainability initiatives under the theme of  #GoldForGood. These initiatives highlight Mia’s ongoing commitment to fostering a greener planet and promoting environmentally conscious practices within the jewellery industry.

    As part of continuing efforts to contribute to the environment, Mia by Tanishq is launching a special plantation drive. For every purchase made at a Mia store during June, a tree will be planted in the customer’s name. As part of its Environment Day initiative, Mia is contributing towards the Trees for Villagers program in Fatehabad, Haryana, India. The “Trees for Villagers” program is a unique initiative where for every purchase made, a tree is planted in the customer’s name. This program aligns with the theme of “Only One Earth” for Environment Day, emphasizing the importance of preserving the planet for future generations. This initiative underscores Mia’s dedication to creating a positive environmental impact and aligns with our broader vision for sustainability.

    Mia by Tanishq continues to prioritize sustainability across multiple touch points of the value chain from stores to the manufacturing processes. Most of the jewellery from Mia is crafted using recycled gold, significantly reducing the environmental impact associated with mining fresh gold. This not only conserves natural resources but also promotes responsible sourcing and sustainable production practices.

    Alongside these efforts, Titan’s jewellery division, including Mia by Tanishq, is working diligently towards ambitious sustainability goals. These include becoming carbon-neutral and water-positive in manufacturing. They have also implemented a comprehensive 4-P framework – People, Place, Process  & Planet – to ensure our vendor partners adhere to our rigorous sustainability standards.

    Mia by Tanishq business head Shyamala Ramanan stated, “At Mia, we are deeply committed to creating beautiful jewellery pieces that also honour our planet. Our #GoldForGood initiatives reflect our dedication to sustainability, ensuring that our customers can make a positive impact with every purchase. The brand’s efforts are encapsulated in symbolizing the commitment to responsible and sustainable practices. At Mia, we believe that style and sustainability can go hand in hand, and  we are dedicated to making a positive difference in the world.”

     

  • Celebrating World Environment Day with sustainable choices for a greener planet

    Celebrating World Environment Day with sustainable choices for a greener planet

    Mumbai: As we observe World Environment Day, it’s essential to reflect on the impact our choices have on the environment and consider how we can contribute to a more sustainable future. Offering high-quality bedsheets that not only provide comfort but also promote the environment is rare, hence we have a brand that is concerned about sustainability.

    Here are some ways our bedsheets align with eco-friendly practices and how you can make a difference.

    1. Organic cotton: The sustainable choice

    Our bedsheets are crafted from organic cotton, which is grown without the use of harmful pesticides and synthetic fertilizers. Organic cotton farming supports healthier soil, reduces water consumption, and promotes biodiversity. By choosing organic cotton bedsheets, you are supporting sustainable agriculture and reducing your carbon footprint.

    2. Eco-friendly manufacturing processes

    We prioritize eco-friendly manufacturing processes to minimize our environmental impact. Our production facilities adhere to stringent environmental standards, ensuring that our bedsheets are made with minimal waste and reduced energy consumption. This commitment to sustainability extends to every step of our production, from sourcing raw materials to the final packaging.

    3. Low-impact dyes and finishes

    The dyes and finishes used in our bedsheets are carefully selected to be low-impact, meaning they have a reduced environmental footprint compared to conventional dyes. These eco-friendly dyes are free from harmful chemicals, making our bedsheets safer for you and the environment. They also ensure vibrant, long-lasting colors without compromising sustainability.

    4. Recyclable and minimal packaging

    We understand the importance of reducing waste. Our bedsheets are packaged using recyclable materials, and we strive to minimize packaging wherever possible. By choosing our products, you are contributing to the reduction of plastic waste and supporting a circular economy.

    5. Long-lasting quality

    Investing in high-quality bedsheets means they last longer, reducing the need for frequent replacements. Our durable and luxurious bedsheets are designed to withstand the test of time, ensuring you enjoy their comfort and style for years to come. This longevity reduces waste and promotes a more sustainable lifestyle.

    This World Environment Day, we invite you to join us in making conscious choices that benefit our planet. By selecting Boutique Living bedsheets, you are not only enhancing your sleep experience but also supporting sustainable practices that protect the environment. Together, we can create a greener, healthier world for future generations.