ITV

Category: Marketing

  • The Body Shop introduces Braille features at its Activist Workshop store in Mumbai’s Palladium Mall

    The Body Shop introduces Braille features at its Activist Workshop store in Mumbai’s Palladium Mall

    Mumbai: The Body Shop, the iconic British-born international ethical beauty brand, is commemorating its 18th anniversary in India with the introduction of Braille features at its Activist Workshop store in Palladium Mall, Mumbai. This innovative move, the first-of-its-kind by The Body Shop, will be a part of a phased approach across its stores countrywide, representing a significant milestone in the brand’s ongoing efforts toward inclusivity and accessibility in India.

    Inspired by suggestions from Disability Rights Activist and Youth Collective Council (YCC) member Virali Modi, the Braille features include category call-outs across the store, unlocking a holistically inclusive shopping experience. The YCC was launched in August 2023 to incorporate the voices of India’s emerging changemakers into The Body Shop’s business strategy, fostering a more youth-centric, sustainable, and inclusive approach. This new initiative expands the ambit of The Body Shop’s inclusivity beyond its gender-neutral product range and diverse staff.

    Given The Body Shop’s value system and the YCC’s directive strategy discussed early this year at the organisation, the brand is also prioritising gender inclusivity based on suggestions by Ankita Mehra, an activist for the LGBTQA+ community. This is reflected in the brand’s gender-sensitive approach to hiring, training, and management, ensuring the head office and store staff embody this ethos as well.

    The brand, which is a changemaker and a pioneer in the beauty industry, has 10 staff members who are a part of the LGBTQA+ spectrum and embrace gender sensitivity at all levels. Additionally, The Body Shop recently hosted an immersive Diversity and Inclusion workshop for all its employees. Through this, the brand enabled its staff to explore and understand what it means to be inclusive, encouraging them to create a space that is safe, welcoming, and inclusive for all, creating an equitable workplace.

    The Body Shop – Asia South chief brand officer Harmeet Singh shared her thoughts. “We’re very excited to announce Braille integration at our Mumbai Activist Workshop store, and this coincides with our 18 years’ celebration in India. From inclusive hiring to Braille incorporation, we’re making ethical beauty accessible. Our goal is to gradually ensure inclusive in-store experiences for all, aligning with The Body Shop’s vision.”

  • Weekend Unwind with: Designer Jewellery founder Dishi Somani

    Weekend Unwind with: Designer Jewellery founder Dishi Somani

    Mumbai: With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com’s Weekend Unwind—a series of informal chats that peek into the minds of business executives through a fun lens in an attempt to get to know the person behind the title a little better.

    In this week’s session, we have DishiS Designer Jewellery founder Dishi Somani.

    Without further ado, here it goes…

    1. Your mantra for life

    Ans: – Embrace the journey, with all its ups and downs, is a fulfilling way to approach life. It’s about finding meaning and growth in every experience, no matter how challenging or unexpected it may be.

    2. A book you are currently reading or plan to read

    Ans: – Recently, I read the book “The Maid” by Nita Prose, which is a gripping thriller centered on a maid working in a luxurious hotel who finds herself engaged in a murder case. It provides an exciting blend of suspense and mystery that I was excited to explore.

    3. Your fitness mantra, especially during the pandemic

    Ans:  – In my fitness journey, I live by the mantra of strength over excuses. Every workout not only transforms my body but also fortifies my mind and determination. On my way to optimal health and strength, I welcome the challenge, push my past limits, and celebrate every small victory.

    4. Your comfort food

    Ans: – Indian cuisine, with its rich and diverse tastes, is my go-to comfort food, offering pleasure and emotion in every bite.

    5. A quote or philosophy that keeps you going when the chips are down

    Ans: – The philosophy that keeps me going when the chips are down is that “This too shall pass”. It’s a reminder that tough times are temporary, and with resilience and perseverance, I can manage every situation.

    6. Your guilty pleasure

    Ans:  – Having creamy chocolate ice cream is my guiltiest pleasure, which offers a sweet escape from the stress of the day.

    7. The last time you tried something new

    Ans: -I recently began on a journey of following a healthy diet, a completely new experience for me, where I’m consciously making healthier food choices.

    8. A life lesson you learned the hard way

    Ans: -A lesson that I learned the hard way is that treating ourselves with kindness, understanding, and acceptance is important for building resilience and emotional well-being.

    9. What gets you excited about life?

    Ans: Life ignites my enthusiasm through the channels of creativity, continual learning, and the promise of personal growth.

    10. What’s on top of your bucket list?

    Ans: At the peak of my bucket list is contributing to groundbreaking innovations in AI and technology, which will help me to drive positive change in both my business and society.

    11. If you could give one piece of advice to your younger self, what would it be?

    Ans: The advice that I would like to share with my younger self is to embrace setbacks as chances to learn and grow. Every mistake is a lesson, shaping you into a stronger individual. Adapt, persevere, and rise above challenges with determination.

    12. One thing you would most like to change about the world

    Ans: If I could get the chance to change one thing in the world, it would be to encourage greater empathy and understanding among every individual. Through empathy, we can bridge gaps, foster compassion, and collaborate to create a more harmonious and peaceful world.

    13. An activity that keeps you motivated and charged during tough times

    Ans: Yoga is my source of strength during tough times, recharging my motivation and energy. Its regular practice brings balance, clarity, and autonomy, guiding me through life’s challenges with strength and serenity.

    14. What lifts your spirits when life gets you down?

    Ans: – When life gets tough, the presence of friends, family, and as well as the excitement of travel uplift my spirits. Their companionship, support, and new experiences bring joy and renewal, helping me to overcome difficult times.

    15. Your go-to stress buster

    Ans: – Dance is my ultimate stress buster. It’s not just a hobby but it works as a therapy for me, lifting my mood and freeing my mind. Moving to the rhythm helps me shake off tension and find joy, no matter how bad the situation is.

  • “We firmly believe that preventive healthcare is important to ensure good health”: Ruchika Malhan Varma

    “We firmly believe that preventive healthcare is important to ensure good health”: Ruchika Malhan Varma

    Mumbai: Future Generali India Insurance Company (FGII), a private general insurer, on 7 March had announced the launch of its most comprehensive women’s health insurance plan. The plan is designed to meet women’s unique needs.

    Some of the critical differentiators of HEALTH POWHER include Enhanced Limits for Female Cancer treatments, Coverage for Puberty and Menopause-related disorders, OPD focuses  on physical & mental well-being with the reinstatement of mental illness benefits to 200 per cent, Coverage for infertility treatment and Oocyte cryopreservation, Stem Cell Storage, a comprehensive wellness program, Lumpsum benefit for Newborn defect, Nursing care, Senior Care covering bone strengthening injections, joint injections etc., Enhanced maternity benefits with the inclusion of Antenatal cover, and many more.

    For a country like India, where women comprise roughly half of the nation’s population, at around 49 per cent, less than one-third or only about 30 per cent of them aged 15-49, were covered under health insurance between 2019-2021, as per data fetched from the National Family Health Survey India report.

    Indiantelevision.com reached out to Future Generali India Insurance Company Ltd chief marketing, customer & impact officer Ruchika Malhan Varma where she shared more insights on the launch plan.

    Edited excerpts

    On the key features of the HEALTH POWHER women’s health insurance plan launched by Future Generali India Insurance Company

    Our recent survey among women in India revealed that approximately 74% of Indian women are not engaged in decisions regarding their health insurance cover. Given the unique healthcare needs of women, which differ significantly from those of men due to their distinct anatomy, it’s crucial to provide products that address their requirements. However, an overwhelming 75% of women feel that pre-existing health insurance policies failed to adequately address their evolving needs. Recognizing this critical gap, we introduced HEALTH POWHER, which addresses women specific health issues, ensuring comprehensive insurance coverage to women across all stages of their life. It covers Puberty and Menopause related disorders, comes with Enhanced Limits for Female Cancer treatments, provides Coverage for infertility treatment & Egg freezing, offers Comprehensive Wellness Program, and much more. It also includes provisions for various maternity-related expenses such as delivery, miscarriage, antenatal treatment, and newborn care. This apart, it also underlines preventive care strategy aimed at early detection and management of ailments, thereby contributing to long-term health and well-being. Supplementary benefits such as senior care, nursing assistance, temporary domestic help, and women-specific value-added services further enhance the plan’s coverage, making it a comprehensive solution dedicated to promoting and safeguarding women’s health.

    On elaborating the coverage provided for female cancer treatments under the plan

    According to official estimates, the number of cancer cases in India for the year 2022 was 14,61,427, with a greater number of female cases 7,49,251 compared to that in males 7,12,176. Understandably, having comprehensive coverage for cancer treatments included in one’s health plan is of utmost importance. HEALTH POWHER addresses this need by offering comprehensive coverage for cancer treatments, with a notable focus on providing additional coverage for cancers that predominantly affect women.

    On the types of infertility treatments covered under the plan, and what is oocyte cryopreservation

    Estimates suggest that nearly 60-80 million couples suffer from infertility worldwide and nearly 25 per cent (15-20 million) of them are in India alone. Under HEALTH POWHER we cover the cost of IVF and other infertility treatment and it is designed in a way to make infertility treatments accessible to our customers. This apart, cryopreservation, which involves the freezing and storage of oocytes (eggs) is also covered under the plan. This can be particularly beneficial for women who wish to preserve their fertility for various medical conditions where treatment would be medically necessary.

    On the comprehensive wellness program offered by the plan entail

    We firmly believe that preventive healthcare is important to ensure good health and help detect problems early on so as to provide timely care and support. Hence, we have included both preventive care and wellness benefits in our comprehensive wellness program. Under HEALTH POWHER’s preventive care benefit, we provide coverage for scans and vaccination, such as HPV vaccine, to our policyholders. The wellness benefits encompasses various value-added services and wellness reward points aimed at promoting healthy lifestyle choices. Additionally, our customers have the opportunity to accrue wellness reward points, which can be redeemed for additional wellness-related services, incentives, or discounts, encouraging ongoing engagement in activities that promote health and well-being.

    On the plan providing lump sum benefits for newborn defects and nursing care

    The HEALTH POWHER plan ensures financial support for newborns, covering expenses related to newborn defects, vaccinations, and stem cell storage, providing peace of mind to parents regarding their child’s healthcare needs. The plan includes comprehensive coverage for newborns, encompassing lump sum benefits for defects and nursing care. Furthermore, it covers stem cell storage for potential future medical use.

    On the National Family Health Survey India report, covering only 30 per cent of women aged 15-49 under health insurance between 2019-2021

    To address the low penetration of health insurance cover among women aged 15-49 years, a multifaceted approach needs to be implemented. This includes launching educational campaigns tailored to women’s needs, developing insurance plans covering their evolving medical requirements, providing financial literacy programs, collaborating with stakeholders, utilizing customized communication channels, simplifying enrollment processes, offering enrollment incentives, designing women-friendly policies, partnering with employers, and continuously evaluating and improving initiatives to ensure sustained progress. Our survey identified one of the significant factors contributing to the low adoption of health insurance among surveyed women: the absence of a comprehensive product addressing the specific needs of women. Infact nearly 75% of women we surveyed believed that the existing health insurance policies fell short of addressing women-specific needs and 94% of the respondents agreed that having a comprehensive health insurance plan for women would increase participation in the purchase process. In response to this demand gap, we have introduced HEALTH POWHER, a comprehensive health plan designed to cater to women’s varied needs across different life stages.

  • KidZania launches India’s first toddler-centric play zone – neighbourhood

    KidZania launches India’s first toddler-centric play zone – neighbourhood

    Mumbai: KidZania, the global leader in interactive family entertainment and learning, proudly announces the launch of its first-ever toddler-centric play zone, ‘KidZania Neighborhood’, in India. The new zone was unveiled on Thursday, 30 May 2024, at KidZania’s Delhi/NCR centre. The zone will be operational from 1 June 2024.

    The ‘KidZania Neighborhood’ is a space developed especially for toddlers, featuring paved roads, battery-operated vehicles, buildings, a functioning economy, and its currency, all tailored for toddlers aged 1 to 6 years. This innovative zone aims to provide a unique, immersive environment where young toddlers can learn through role-play and storytelling.

    Speaking on the occasion, KidZania India chief marketing officer Rahul Dhamdhere said, “KidZania is currently present in 27 cities across 24 countries, and we are thrilled to present India’s first, and overall, the twelfth, KidZania Neighborhood to you. Around 60 per cent of our visitors are families who seek the best for their toddlers. Over the years, we have learned that parents visiting with toddlers also want to connect with their kids through our unique blend of learning and fun.”

    The KidZania Neighborhood includes various engaging and educational activities such as a Science Lab, Play Gym, Construction Site, Gas Ztop, Open Stage, and Face Painting, to name a few. These activities are designed not only for fun but also to improve toddlers’ motor skills, problem-solving abilities, and self-knowledge. Through interactive and hands-on experiences, toddlers can explore their interests and learn about the adult world they will one day join.

    The Neighborhood offers a safe, engaging and skill-building environment that has been extensively researched and influenced by various early childhood development frameworks such as Montessori, Waldorf, Reggio Emilia, Gymboree and Aistear’s early years curriculum. It encourages cognitive development through tasks and challenges, promotes collaboration and communication, and enhances motor skills with hands-on activities. Notable features include the Exploration Lab for science experiments, the Gas Ztop for learning driving rules, and the Construction Site for building coordination and strength. The space spans 3,500 sq. ft. with stringent safety measures and hygiene prioritization, ensuring a clean and secure environment for toddlers.

    Additionally, hygiene is a top priority in the KidZania Neighborhood. The facility ensures a clean and safe environment through various innovative solutions, including a ball washing machine to sanitize the balls in the Exploration Lab. The entire area is equipped with fire-resistant EPDM flooring, comprehensive CCTV coverage without blind spots, and designated fire exits. These measures provide parents with peace of mind, knowing their toddlers are playing in a secure and hygienic setting.

    One signature tie-up is the Play Gym, in partnership with Amiown – Amity’s Caring Preschool. Founded in 2005 and operating in multiple branches across Delhi NCR, all Amiown Preschools ‘built on the foundation of love and care’ are committed to ‘nurturing happy and lifelong learners’ through the play and activity-based approach, experiences and curriculum. In the Amiown Play Gym, toddlers can play and enjoy a variety of educational games in a soft-play area designed just for them. They can explore gentle obstacles, vibrant colours, and endless fun as they crawl, climb, jump and learn to balance. Activities in the Amiown Play Gym nurture both fine and gross motor skills, spark cognitive engagement, foster emotional growth, and enhance social confidence and cooperation skills. We invite you to ‘Come play with us!’ says Amiown Chairperson Sapna Chauhan.

    The launch of the KidZania Neighborhood marks a significant milestone in KidZania’s mission to create safe, educational, and enjoyable environments for toddlers and their families. With its focus on early childhood development, the Neighborhood is set to become a favourite destination for families seeking enriching experiences for their young toddlers.

  • Maximize efficiency: Space-saving office interior designs

    Maximize efficiency: Space-saving office interior designs

    A small, compact office space can often feel confining and stifling, hampering employees’ creativity and productivity. However, with thoughtful design elements, it’s possible to transform even a small area into an inspiring and energising environment. One powerful strategy is to employ the art of illusion. For instance, using warm, natural lighting can create a welcoming and spacious atmosphere. Light-coloured walls, such as a soft beige or pale yellow, can trick the eye into perceiving more expansive dimensions. Simultaneously, various space-saving techniques can be implemented to minimise clutter, foster an open feel, and cultivate an inspiring ambiance – ultimately boosting efficiency. Here are some approaches:

    1. Open layouts: In small offices, cubicles, and partitions can make the space feel even more confined and restrictive. This not only reduces the circulation area but also makes employees feel stuck in one place. Open layouts are ideal for such spaces. Businesses can create a more open, collaborative environment by eliminating unnecessary walls and partitions. Open-plan layouts enhance communication and teamwork while allowing for flexible furniture arrangements and the efficient use of available square footage.

    2. Optimising square footage: While decorating a small office with artwork and accent pieces can stimulate creativity, the key is to balance functionality and aesthetics. Specific layouts can significantly impact your mindset and workflow. Finding the right balance ensures that employees feel comfortable and motivated, using the available space optimistically. This can be a game-changer in compact offices, enhancing both efficiency and productivity.

    3. Modular furniture: Choosing the right furniture is crucial for maximising space efficiency in small office designs. Opt for functional, adaptable, and appropriately sized furniture. For example, a desk with a built-in filing cabinet can save space and keep documents organised. Multi-purpose pieces, like a storage ottoman that can be used as a seat, are excellent choices. Modular furniture systems, such as a desk that can be extended or reconfigured, can be easily adjusted to meet changing needs. Additionally, furniture with built-in technology integration, like a desk with built-in charging ports, can minimise clutter and maximise functionality.

    4. Efficient storage solutions: In small office spaces, organisation is essential for efficiency and productivity. Minimising clutter by keeping only essential items helps create a tidy environment. Utilising vertical space for storage makes use of areas that are often overlooked. Investing in efficient storage solutions enhances organisation and availability. Establishing a system for organising paperwork, appointments, and deadlines is crucial, as is maintaining cleanliness to boost productivity and reduce stress.

    5. Tech-savvy solutions for efficiency: Leveraging technology can streamline tasks and simplify work processes. From project management software to automated scheduling tools, many great tools can help optimise office operations. By incorporating technology, small office owners can enhance efficiency, allowing them to accomplish more in less time, ultimately leading to greater business success.

    6. Optimise lighting, colour selection, and biophilic design: Strategic lighting and colour choices can create the illusion of more space and enhance the overall ambiance of an office. Maximise the use of natural light whenever possible, as it not only makes the space feel more open but also promotes employee well-being. Choose light-coloured furniture and finishes that reflect light, creating a sense of spaciousness. Incorporate mirrors or glass partitions to reflect light and give the illusion of a larger area. Additionally, integrate biophilic design elements, which is the practice of bringing nature into the built environment, by adding plants and natural textures to bring the outdoors inside. This can improve air quality, reduce stress, and increase productivity.

    These design elements not only maximise the available square footage but also foster collaboration, minimise clutter, and streamline workflows. Creating an inspiring and productive work environment within a small office space sure requires thoughtful design strategies, but it is not impossible.

    A well-designed small office can ultimately cultivate creativity, boost employee motivation, and drive productivity, positioning businesses for success within their spatial constraints. Embracing these practical yet innovative approaches can unlock the full potential of any compact office, turning spatial limitations into opportunities for innovation and growth.

    The article has been authored by Eleganz Interiors MD & CEO Sammeer Pakvasa.

  • Coffee Machine Maintenance Tips for a Longer Lifespan

    Coffee Machine Maintenance Tips for a Longer Lifespan

    In India, coffee is prevalent among both individuals and businesses. Knowing how to maintain these machines is, hence, a vital skill. Proper maintenance of a coffee maker is good for brewing great coffee and helps extend the machine’s lifespan. Regular check-ups can prevent problems normally faced during operation, which could reduce the quality of the beverage. Here, we will guide you through the basic maintenance advice and routines to keep your coffee machines operating perfectly so you enjoy delicious coffee every day.

    Understanding Your Coffee Machine

    Coffee makers vary in machine type and complexity; each variation requires different maintenance techniques to be kept in their best condition. Some commonly used types in India include:

    1. Espresso Machines are pressurised systems that extract espresso with rich flavour. They often come with built-in grinders and milk frothers. It is important to clean the filters and frothing components regularly and descale them periodically.

    2. Drip Coffee Makers: These easy-to-use machines are found in many households and offices, mainly because they do not require special skills to operate. Cleaning involves washing the brew basket and carafe while keeping the water reservoir clear of mineral deposits.

    3. Pod Systems: Unlike standard models, which require frequent removal of grounded coffee beans, pod coffee machines require less cleaning of coffee grounds but still need attention. This allows you to avoid mechanical issues caused by clogging the heating element or water flow.

    Knowing what your kind of vending machines need regarding care and servicing is always the first step towards prolonging its useable life span and retaining its top performance levels.

    Daily Maintenance Tips

    The process of maintaining a coffee maker begins with daily meticulous care, both for hygiene purposes and to ensure the durability of the machinery.

    1. Cleaning After Use: Cleaning your coffeemaker daily is essential. Start by removing the used coffee grounds from the brew basket. Next, rinse the glass pot and wipe the steam wand to prevent milk residue from plugging the nozzle. For espresso machines, use a sponge or towel to wipe off the coffee oil residue that collects on the machine head where the coffee basket attaches since it can reduce brewing quality over time.

    2. Water Quality: The type of water used can greatly influence the health of a coffee machine. Hard water is rich in minerals and could cause limescale build-up inside the equipment’s internal parts, reducing its efficiency and lifespan. Filtered or bottled water may be useful in avoiding such deposits and maintaining the machine’s heating power.

    Weekly and Monthly Maintenance Routines

    Your coffee machine can perform longer and more efficiently with deep cleaning and replacing some parts.

    1. Deep Cleaning: Deep cleaning your coffee machine should be practised in a week or month, depending on the frequency of use. This entails descaling to remove lime deposits that may have formed within the water reservoir and heating elements. Use a descaling product recommended by the manufacturer and follow its usage guidelines. Additionally, all detachable parts should be washed with soap or a detergent meant for coffee machines to remove oil and build-up.

    2. Replacing Parts: Regularly check the disposable parts, such as rubber seals and filters. If the seals become brittle, they will not work effectively, causing leakage or low pressure during brewing. Filters, especially in espresso machines, must be changed to maintain the coffee’s taste and the machine’s pressure. Therefore, having spare parts in stock and knowing how to replace them can help avoid minor problems since professional fixing is expensive.

    Troubleshooting Common Issues   
    Addressing minor issues on time effectively prevents your coffee maker from malfunctioning, saving both time and money.

    1. Spotting Trouble: Know how to identify signals beforehand so you can fix them early before things get worse. Signs such as a change in flavour or aroma, unusual sounds when preparing coffee, or slow brew time indicate blockages. Regularly check for any visible signs of wear or leaking on the machine.

    2. Fixing it Yourself vs Calling a Pro: DIY techniques work perfectly well in many cases, such as unblocking steam wands or cleaning blocked filters. These are simple and can be carried out using home tools or cleaning supplies. However, for more complicated situations, including electrical issues or internal leaks, it is better to seek help from professionals. They are the best at what they do when it comes to such problems. You can also consult the user manual if there are areas where you can make repairs personally. However, don’t try an electrical repair without an expert.

    Enhancing Longevity Through Upkeep   
    Maintenance measures are fundamental in ensuring your coffee machine enjoys a longer lifespan.

    1. Storage Tips: When not in use, especially for a long time, your coffee maker should be cleaned and stored in a dry place. Keep it away from direct sunlight to prevent damage or mould development.

    2. Regular Check-ups: Like any other appliance, professional checks on the coffee machine are important. Regular servicing by licensed technicians can help it perform better and avoid expensive repairs later. Specialists may discover some issues that seem invisible to the common eye, thus proving every part of your machine works well. It is advisable to consult the machine brand’s experts, like technicians, for coffee vending machines.

    Final Word   
    Proper maintenance is crucial for ensuring your coffee machine continues to provide high-quality brews and operates efficiently over its lifespan. These tips can help you protect your investment and enjoy premium coffee daily. Follow these habits to keep your coffee machine running for many years.

  • Re’equil launches its daily hydration serum

    Re’equil launches its daily hydration serum

    Mumbai: Re’equil, a leading personal care brand recognised for its scientifically backed self-care solutions, launched the new daily hydration serum. This powerful formula is lightweight and provides deep hydration, giving a plump and soft skin.

    The Re’equil Daily Hydration Serum contains a combination of powerful ingredients like hyaluronic acid, sodium hyaluronate, and niacinamide, which provide a range of benefits for all skin types. Hyaluronic acid and sodium hyaluronate act as humectants, attracting and retaining moisture to provide long-lasting hydration. This effective combination also plumps the skin, promoting an even texture. Niacinamide, a versatile ingredient, helps strengthen the skin barrier for better moisture retention. This leads to well-moisturised, smooth, and soft-looking skin with increased resistance to environmental damage such as UV rays and air pollution.

    Re’equil founder Vipul Gupta explained, “At Re’equil, we are dedicated to actively responding to the growing demand of our customers. Keeping the same in mind, our new Daily Hydration Serum comes with Hyaluronic Acid. It has exceptional moisture retention and skin elasticity benefits making it perfect for delivering deep, long-lasting hydration for supple and radiant skin.”
     

  • Larah Opalware by Borosil become India’s number-one brand in the opalware segment

    Larah Opalware by Borosil become India’s number-one brand in the opalware segment

    Mumbai: Borosil is thrilled to announce that Larah Opalware by Borosil, has become India’s number-one brand in the opalware segment, according to the latest sales report 2024.

    Larah’s Opalware range surges 37 per cent in sales, outpacing its competitors and propelling Borosil’s overall revenue to Rs 942.3 crores.

    On the occasion, Borosil Ltd MD Shreevar Kheruka expressed by saying “We extend heartfelt gratitude to our customers for making Larah by Borosil the number one opalware brand in the country. We are committed to providing our audiences with the highest quality products, contemporary designs and exceptional service.”

    The brand recently underwent a significant transformation in its identity and positioning, focusing on empowering modern Indian women who excel in multitasking and strive for excellence in all areas of life. This strategic shift has resonated well with its target audience, further solidifying its market leadership.

    As the brand moves forward, it aims to enhance its product offerings and expand its reach, setting new benchmarks in the industry.

  • Sereko celebrates one year of revolutionising skincare with a mind-first approach

    Sereko celebrates one year of revolutionising skincare with a mind-first approach

    Mumbai: Sereko,  a psychodermatology brand, marks a significant milestone as it completes a year of its commitment to addressing the effect of mental stress on the skin. Founded by lawyer turned entrepreneur, Malvika Jain, Sereko was established with a vision to intertwine the realms of psychology and dermatology.

    Pioneering the concept of psychodermatology in India, Sereko aims to bring about a shift in the wellness industry by addressing underlying mental distress and treating the root of the problem by reducing stress and anxiety. The brand before launching had spent 2 years in R&D to create their Patent-Pending Psychodermatology formula NeuroCalm®, under the guidance of Dr. Jafferany – a world-renowned Scientist and the man behind the Science. It is clinically proven to reduce stress and increase Serotonin production. Sereko addresses the root cause of skin problems and focuses on creating lasting solutions that cure both the symptoms as well as the cause by exploring the skin-mind connection.

    To make the birthday celebrations bigger, Sereko in collaboration with Tape A Tale, hosted an enchanting evening, this weekend – ‘Love, Laugh, Glow’. The event featured a brilliant lineup of artists including comedy performances by Shashi Dhiman and Badal Sharma and storytelling and poetry performances by Kopal Khanna and Vanika Sangtani. Attendees were treated to an unforgettable evening filled with laughter and entertainment, emphasizing Sereko’s mission to foster holistic beauty & wellness. Sereko’s new campaign aims to destigmatize conversations surrounding mental health and depression while highlighting the transformative power of its products in enhancing mental well-being and addressing skin issues stemming from psychological distress.

    Talking about the 1st birthday, Malvika Jain founder reflected on Sereko’s journey, stating, “Our first year has been a remarkable journey of learning and growth. From ushering in the idea of psychodermatology in the country to seeing its impact firsthand on our consumers, our journey has been incredibly fulfilling. As we look ahead, we remain committed to solving recurring skin issues by targeting the root cause through our Mind-First Approach to Skincare. To mark this occasion, we celebrated our birthday to first construct an open-minded community where there can be engaging dialogues and conversations around mental health & depression.”

    Additionally, the brand has been expanding extensively with new launches, the latest product offering being the 24H Hydration Sunscreen,  an ultralight creme gel formula that provides prolonged sun protection, while keeping your skin hydrated and plump. With 10 SKUs, Sereko has an exciting year planned with various new launches and community-building programs.

    Sereko aims to revolutionise the skincare industry with a mind-first, holistic skincare approach to healthy skin, considering the connection between the mind and skin health, and promoting overall well-being. By integrating psychology and dermatology, Sereko empowers individuals to cultivate a positive relationship with their skin, fostering confidence and well-being from within.