ITV

Category: Marketing

  • Experience love through music with Hyundai Spotlight’s latest song ‘Laike Gaddi’

    Experience love through music with Hyundai Spotlight’s latest song ‘Laike Gaddi’

    Mumbai: Hyundai Spotlight, the platform known for its innovative musical creations, is thrilled to announce the release of its 5th song- “Laike Gaddi”, a mesmerizing love story brought to life through music.

    This enchanting composition narrates the heartwarming journey of love portrayed by the charismatic Jassie Gill, and his love interest, the talented Veera Takker. Set against the backdrop of vibrant Punjab, the song captures the essence of romance, longing, and the triumph of true love.

    Jassie Gill, a household name in the world of Punjabi entertainment, effortlessly embodies the passion and fervour of his character, delivering a performance that is both soulful and captivating. His portrayal of the smitten protagonist resonates deeply with audiences, evoking a range of emotions with every note.

    Reflecting on his thoughts, Jassie Gill shares, “Hyundai Spotlight is a great initiative and being a part of their exhilarating journey gives me immense Joy. It’s beautiful song that touches the soul, and I am grateful for the opportunity to lend my voice to such a lovely narrative.”

    Veera Takker, a rising star with a soulful voice, shines bright in her portrayal of the introverted yet enchanting Veera. Through her emotive performance, she brings depth and authenticity to her character, captivating listeners with her talent and charm.

    Veera expresses her excitement, stating, “Working on this song has been a dream come true for me. Collaborating with such esteemed artists and being a part of Hyundai Spotlight’s journey has been an enriching experience.”

    Hyundai Motor India AVP & vertical head, marketing, Virat Khullar shared, “Hyundai Spotlight continues to showcase unique musical creations and promote emerging talent across the country. Our collaboration with rising music artists underscores our commitment to providing a platform for them to collaborate with renowned musicians, exhibit their talents, and foster artistic growth. Hyundai Spotlight embodies our shared vision of pushing creative boundaries and delivering unparalleled musical experiences to audiences throughout the region. We are confident that Hyundai Spotlight will inspire many young artists to create music that resonates deeply with both themselves and their audiences.”

    Business head & SVP, UMG for Brands, India, and South Asia Preeti Nayyar stated, “I am delighted to witness the collaboration between Hyundai Spotlight and popular, much-loved artists like Jassie Gill, and Veera Takker. This partnership not only reflects our commitment to innovative storytelling but also underscores the power of music to transcend boundaries and connect with audiences on all level.”

    Hyundai Spotlight in collaboration between Hyundai Motor India Ltd. and Universal Music India (Universal Music Group for Brands, India), is a ground-breaking music series that celebrates exceptional musical talents from around the world. Through powerful collaborations, innovative compositions, and captivating performances, Hyundai Spotlight supports emerging and established artists, celebrating the richness and diversity of music.

  • Viral CLAT ad sparks outrage amid NEET controversy, says ‘Think Beyond NEET, IIT-JEE’

    Viral CLAT ad sparks outrage amid NEET controversy, says ‘Think Beyond NEET, IIT-JEE’

    Mumbai: The controversy surrounding NEET has taken an unexpected turn with a viral advertisement igniting further outrage among students. Alleged irregularities in the NEET exam results have reached a boiling point, with students nationwide protesting and demanding the complete cancellation of the exam and a thorough investigation into the reported discrepancies.

    A newspaper advertisement for the Common Law Admission Test (CLAT) has gone viral on social media platform X. The ad’s message, perceived by many as insensitive, reads: “Disappointed with NEET results? Think beyond NEET, IIT-JEE. Think CLAT! 5-year law from NLU’s.” Accompanying the shared ad, a user said, “Capitalism is peaking. Last time a shaving blade company tried to capitalise on young topper’s looks.”

    The controversy began on 4 June when the National Testing Agency (NTA) released the NEET results. Following the announcement, numerous students reported discrepancies in their scores, leading to widespread calls for the cancellation of the NEET UG 2024 exam. Many medical aspirants, dissatisfied with their results, have demanded an investigation into the alleged irregularities.

    The demand for a probe into the NEET results is gaining momentum. Students believe that only a thorough investigation can address their concerns and restore faith in the examination process. However, the authorities have yet to respond to the students’ demands, leaving them anxious and frustrated.

    The viral ad, while highlighting alternative paths, serves as a stark reminder of the uncertain future many medical aspirants now face. For some, this could mean giving up on their lifelong dream of becoming a doctor. The students await a response from the authorities, hoping for a resolution to this controversy.

  • Top 5 Benefits of Investing in SIP

    Top 5 Benefits of Investing in SIP

    Introduction

    Investing in a Systematic Investment Plan (SIP) offers a structured and disciplined approach to building wealth over time. SIPs are a popular choice among investors due to their flexibility, ease of use, and potential for significant returns. In this article, we will explore the top five benefits of investing in SIPs and how using a SIP calculator online can enhance your investment strategy.

    1. Disciplined investing

    One of the primary benefits of SIPs is the promotion of disciplined investing. With SIP, investors commit to investing a fixed amount at regular intervals, usually monthly. This systematic approach ensures consistent investment, which is crucial for wealth creation over the long term. By automating the investment process, SIPs help investors avoid the temptation to time the market and make impulsive investment decisions based on short-term market fluctuations.   
    How it works?   
    ●    Regular investments: By investing a fixed amount regularly, investors build a habit of saving and investing consistently.

    ●    Automated process: SIPs automate the investment process, making it easier to stay disciplined.

    2. Rupee cost averaging

    Rupee cost averaging is a significant advantage of SIPs. This strategy involves investing a fixed amount at regular intervals, regardless of the market conditions. As a result, investors buy more units when prices are low and fewer units when prices are high, averaging out the purchase cost over time. This approach reduces the impact of market volatility and lowers the overall investment risk.

    Benefits of rupee cost averaging:

    ●    Lower average cost: Over time, the average cost per unit tends to be lower, leading to better returns.

    ●    Mitigating volatility: Regular investments help mitigate the impact of short-term market fluctuations.

    3. Power of compounding

    The power of compounding is one of the most compelling benefits of investing in SIPs. Compounding refers to the process where the returns earned on an investment are reinvested to generate additional returns. Over time, this snowball effect can lead to significant wealth accumulation. The longer the investment horizon, the greater the impact of compounding.

    How compounding works?

    ●    Reinvested earnings: Returns generated by the investment are reinvested, allowing the investment to grow exponentially over time.

    ●    Long-term growth: the longer the investment period, the more pronounced the effect of compounding.   
    4. Flexibility and convenience

    SIPs offer flexibility and convenience, making them accessible to a wide range of investors. Investors can start with a small amount and gradually increase their investment as their financial situation improves. Additionally, SIPs provide the flexibility to pause or stop investments without incurring penalties, offering greater control over the investment process.

    Features of SIPs:

    ●    Low minimum investment: Investors can start with a modest amount, making SIPs accessible to everyone.

    ●    Adjustable contributions: Investors can increase or decrease their contributions based on their financial situation.

    ●    Easy to manage: SIPs can be easily managed online, providing convenience and control.

    5. Use of SIP calculator online

    Using a mutual fund sip calculator is a valuable tool for planning and optimising SIP investments. A SIP calculator helps investors estimate the future value of their investments based on regular contributions, expected returns, and investment duration. By using this tool, investors can set realistic financial goals, track their progress, and make informed decisions about their investment strategy.

    How to use a SIP calculator?

    1.    Enter monthly investment amount: Specify the amount you plan to invest each month.

    2.    Investment period: Enter the duration of your investment in years.

    3.    Expected annual return: Provide an estimate of the annual return rate you expect from the investment.

    4.    Calculate: The calculator will estimate the future value of your SIP investments based on the inputs.

    Benefits of using a SIP calculator:

    ●    Financial planning: Helps in setting realistic financial goals and planning investments accordingly.

    ●    Progress tracking: Allows investors to track their investment progress and make adjustments if necessary.

    ●    Informed decisions: Provides a clear picture of potential returns, aiding in making informed investment decisions.

    Conclusion

    Investing in a Systematic Investment Plan (SIP) offers numerous benefits, including disciplined investing, rupee cost averaging, the power of compounding, and flexibility. Additionally, using a SIP calculator online can enhance your investment strategy by providing valuable insights into potential returns and helping you plan effectively. By leveraging these benefits, investors can achieve their financial goals and build significant wealth over time. Start investing in SIPs today to secure a prosperous financial future.   
     

  • ASICS Sportstyle debuts the new GEL-Quantum 360 VIII sneaker

    ASICS Sportstyle debuts the new GEL-Quantum 360 VIII sneaker

    Mumbai: ASICS SportStyle announces the launch of the GEL-QUANTUM 360 VIII sneaker. This shoe’s design is meant to help support advanced comfort for active lifestyles and exploring urban environments. The design inspiration for this project stems from supernatural forms and interlocking structures.

    For the upper construction, the shoe features 5D print details that resemble ergonomic shapes from elements found in nature. These details add a greater amount of depth to give the design a more layered aesthetic.

    The sneaker’s midsole structure was formed with new technologies, like DIVISION SPACE cushioning. This cushioning technology is meant to lighten the shoe’s overall weight while providing more impact absorption underfoot. This feature is also met with FF BLAST™ BIO cushioning, which includes at least 20 per cent biomass to help reduce waste and promote better durability.

    The GEL-QUANTUM 360™ VIII sneaker launches today Tuesday, 11 June on ASICS SportStyle online and in select stores for Rs 13,999.

  • Why Renewing Your Two-Wheeler Insurance on Time is Crucial: A Comprehensive Guide

    Why Renewing Your Two-Wheeler Insurance on Time is Crucial: A Comprehensive Guide

    Riding a two-wheeler can be thrilling, but it also comes with its set of responsibilities, the most important of which is ensuring that your vehicle is insured. Explore why timely two-wheeler insurance renewal is crucial for every rider with Honda insurance or other brands.

    The Importance of Timely Insurance Renewal

    Two-wheeler insurance is a mandatory requirement under the Motor Vehicles Act of 1988. It protects riders from financial liabilities arising from accidents, thefts, and other unforeseen incidents. The insurance covers your liabilities towards third parties and also covers damage to your own vehicle, depending on the type of policy you choose.

    ●    Legal Compliance:  
    Renewing your bike insurance on time ensures you comply with the law. Driving without insurance can lead to hefty fines and even imprisonment in the case of accidents involving third parties. For instance, under the revised Motor Vehicle Act of 2019, the penalty for riding without insurance has increased significantly, emphasising the legal importance of renewal.

    ●    Continuous Coverage:  
    An expired policy means no insurance coverage. If your insurance lapses and your bike gets damaged or stolen, you will have to bear all the repair or replacement costs. Timely renewal ensures that you’re never without coverage and that your financial interests are protected.

    ●    No Claim Bonus (NCB):  
    One of the most compelling reasons to renew on time is to preserve your No Claim Bonus, which is a discount on the renewal premium for every claim-free year. This can be as much as 50% after five consecutive claim-free years. Delaying your renewal can lead to losing this significant discount.

    ●    Avoiding Inspection Hassles:  
    If your policy expires, the insurance company might require a fresh inspection of the vehicle before renewing the policy, which can be a hassle. Renewing before the policy expires saves you this trouble and ensures a smoother, quicker renewal process.

    Renewal Process: Steps to Follow

    Renewing your two-wheeler insurance is a simple process, especially with online options now widely available. Here’s how you can renew your Honda insurance or any other bike insurance online:

    1.    Log on to the Insurer’s Website:  
    Visit the official website of your insurance provider. Most providers have a dedicated section for renewals.

    2.    Enter Your Policy Details:  
    Input your existing policy number and other required details, such as your bike’s make, model, and registration number.

    3.    Review Your Policy:  
    Check the details of your current policy. This is a good time to evaluate if your insurance needs have changed and if you need to add any additional coverage or riders.

    4.    Make Payment:  
    Once you’ve confirmed the details and the renewal premium, proceed to make the payment online. Upon payment, you will receive a digital copy of your renewed policy.

    Impact of Not Renewing Your Two-Wheeler Insurance

    Failing to renew your two-wheeler insurance on time can have serious implications beyond just legal issues. Here are some of the impacts that can affect you financially and legally if your motorcycle or scooter insurance lapses:

    ●    Immediate Loss of Coverage:  
    The moment your insurance policy expires, your bike is no longer protected against risks. This means any damage due to accidents, fires, theft, or natural calamities occurring post-expiration will not be covered, leading to potential financial hardships as you cover these costs out-of-pocket.

    ●    Legal Risks and Penalties:  
    Riding without valid insurance is illegal and exposes you to fines and penalties. According to the updated Motor Vehicle Act, fines for riding without insurance have increased significantly, which can dent your finances more than the cost of renewal. In severe cases, such non-compliance can also lead to impounding of your vehicle or even imprisonment.

    ●    Increased Premium Costs:  
    When your policy lapses, insurance companies view you as a high-risk customer, which can lead to higher premium rates when you do decide to renew or buy a new policy. Additionally, you lose any accrued benefits, such as the No Claim Bonus, which could have significantly lowered your premium costs.

    ●    Hassle in Renewal Process:  
    An expired policy often means undergoing vehicle inspections and more paperwork when you choose to renew it, adding to the inconvenience. In some cases, insurers may even deny renewing the policy, forcing you to look for new insurance, which might come with its own set of challenges and higher costs.

    Renewing your two-wheeler insurance on time is not just a legal requirement but a necessary measure to ensure peace of mind while riding. It protects you financially against potential losses due to accidents, theft, or damage to your vehicle. With online renewal options, the process has become more convenient than ever before. So, make sure to set a reminder for your next two-wheeler insurance renewal to enjoy uninterrupted protection and ride without any worries.

    *Standard T&C apply

    *Insurance is the subject matter of solicitation. For more details on benefits, exclusions, limitations, terms and conditions, please read sales brochure/policy wording carefully before concluding a sale.  
     

  • We were never marketing heavy in the traditional sense: Kunal Popat

    We were never marketing heavy in the traditional sense: Kunal Popat

    Mumbai: R for Rabbit was conceptualized in the year 2014 in Gujarat, India by the power couple duo Kunal and Kinjal Popat. With a vision to become an“Amazing Baby Company” the brand offers a wide range of innovative baby products backed by research adhering to international quality and safety standards at accessible price points.

    Their premium baby products are backed with four key pillars namely Quality, Safety, Innovation and Exceptional Customer Support. Over 300 SKU’s under baby category like stroller, high chair, tricycle, bicycle, baby care products etc., the product range of the brand spans across Baby gear, Baby Diapers & Baby hair & Skin range.

    A VC Funded company (2 rounds), R For Rabbit is amongst the top five baby commerce companies with a pan-India presence. Consistently rated 4.5+/5 across all marketplaces and offline retail.

    Indiantelevision.com caught up with R for Rabbit founder Kunal Popat where he shared more interesting insights regarding his company.

    Edited excerpts

    On marketing strategies has R for Rabbit employed to establish itself as a trusted brand among over 2.5 million parents

    We were never marketing heavy in the traditional sense. So we always led with developing the right product and let our products do the talking. R for Rabbit products are made with 3 basic mantras – Safety, Quality & Innovation. Since the inception we followed these 3 mantras, and  our products got us customer loyalty and word of mouth.

    We were amongst the first ones to introduce many categories of products in India like car seats, electric cradle etc. When our parents saw all these products came with international US & European certifications, they realized that even at premium pricing the products were actually rightly priced.

    Being an EBITDA driven brand, we focussed marketing on activities that were ROI driven and clearly measurable. Hence digital was our first go to channel. We focused on digital marketing strategies so that we are able to be in front of customers through ads and promotion on various platforms like e-commerce, social media, digital news channels, emails, sms and many more such.

    Apart from digital we believed to be seen in the physical world through indoor and outdoor store branding that gave more trust to our target audience.

    Our social media channels are not shops but community building platforms where we regularly engage with our parents through useful and helpful content. This help us in making a closer connection with them and understanding their pain points.

    On R for Rabbit effectively communicating its commitment to safety, quality, and innovation in its marketing efforts

    Generating awareness plays a very important role as many parents are still unaware of safety in baby products. We try to communicate our 3 pillars of safety, innovation & quality by interesting  depiction of  each feature through our graphic language in branding and marketing assets. our communication will always be around safety and comfort across all the categories.

    Understanding pain points and then showing safety features as a solution also worked for us. Last year we did a “No Rash challenge” for our diapers which was a huge success. Highlighting how high quality products actually solve one of the biggest problems for babies.

    Even our CSR efforts are geared around increasing awareness, like the Child Road safety campaign we run since last 2 years.

    On leveraging digital presence to engage with parents and drive sales

    We usually engage with parents over social media by giving value based content and engagement kind of posts where parents comment, share and save the content. Getting more and more parents engaged with our social media helps us to be on the top of their mind and let them explore our products over our website and other ecommerce platforms.

    Apart from social media we are able to get good organic visibility on the ecommerce in the google search results.

    On customer testimonials and reviews playing a role in R for Rabbit’s marketing strategy

    Customer testimonials and reviews are actually not part of the marketing strategy for us. They are a natural push or outcome of the product quality and service that we offer. We organically get a lot of testimonials and reviews that help us across ecommerce platforms. We actively seek these and benchmark our products & services around it. This has helped us immensely as on each of the ecommerce stores  90% of the products have 4.2+ Stars on the product listings.

    On R for Rabbit tailoring its marketing messages to resonate with different segments of the parenting market

    From an outsider perspective it may look like one big segment of parents. But further cohorts get formed when you focus on the needs of the parents. Every parent has pain points that change as the age of the baby changes. Our products are tailored to solving these. The needs of parents with a baby in 0 – 6 months are different for that in 6 – 12 months. Similarly those of a child in the 0-3 yrs range are different from that of 3yrs – 6yrs.

    Since our focus is on the ‘problem- solution- benefit’ approach, it helps us in clearly and effectively communicating with every segment. The idea is to make the community of parents where R for Rabbit can play a prominent role in not just selling the products but can help the parents in some way or the other through information over different channels like social media, whatsapp, emails etc. 

  • Founding Two99 was driven by a vision to revolutionize the way businesses approach marketing and technology: Agam Chaudhary

    Founding Two99 was driven by a vision to revolutionize the way businesses approach marketing and technology: Agam Chaudhary

    Mumbai: Two99 dedicates to help businesses enhance their top-line and bottom-line performance. Their commitment to holistic solutions enables us to deliver results that exceed our clients’ expectations. They empower businesses of all sizes to achieve sustainable success in an ever-evolving digital landscape.

    Two99’s proprietary BEETLE algorithm is the cornerstone of their success. This powerful tool considers over 100 elements, empowering decision-makers to control both top-line and bottom-line factors for sustainable success.

    Indiantelevision.com caught up with Two99 founder & CEO Agam Chaudhary, where he emphasised more of his organisation.

    Edited excerpts

    On inspiration to establishTwo99

    Founding Two99 was driven by a vision to revolutionize the way businesses approach marketing and technology. We saw an opportunity to bridge the gap between innovative storytelling and cutting-edge technology to create meaningful, lasting connections with audiences. Our primary goal was to address the fragmentation in the digital landscape, where businesses often struggled to integrate their marketing efforts seamlessly across various platforms.

    At Two99, we focus on elevating user experience, building contributing communities, and deploying efficient distribution strategies. We recognized the need for a holistic approach that not only emphasizes growth and profitability but also ensures businesses remain agile and responsive in an ever-evolving digital environment. Our commitment is to deliver solutions at the speed of light, enabling our clients to stay ahead in the competitive market.

    On the cutting-edge marketing algorithm works and key factors it analyzes to enhance customer experiences and community building

    Our cutting-edge marketing algorithm is designed to optimize and personalize customer interactions, enhancing their overall experience while fostering strong community ties. Here’s how it works and the key factors it analyzes:

    1.     Data Collection and Integration: The algorithm starts by gathering data from multiple touchpoints, including website interactions, social media activity, purchase history, and customer feedback. This comprehensive data collection ensures a 360-degree view of the customer.

    2.     Behavioral Analysis: By analyzing customer behavior patterns, the algorithm identifies preferences, interests, and potential pain points. This includes tracking browsing habits, content engagement, and response to various marketing campaigns.

    3.     Segmentation and Personalization: Using advanced machine learning techniques, the algorithm segments customers into distinct groups based on their behavior and preferences. It then tailors marketing messages, product recommendations, and content to each segment, ensuring a personalized experience for every customer.

    4.     Predictive Analytics: The algorithm employs predictive analytics to anticipate future customer actions. By understanding past behavior and current trends, it can forecast customer needs and proactively deliver relevant content or offers, enhancing satisfaction and loyalty.

    5.     Community Engagement: To build and nurture communities, the algorithm identifies and amplifies key engagement opportunities. It suggests relevant topics for discussion, highlights active community members, and facilitates meaningful interactions, fostering a sense of belonging and trust.

    6.     Continuous Optimization: The algorithm continuously learns and adapts from ongoing interactions and feedback. It refines its strategies to improve accuracy and effectiveness, ensuring that marketing efforts are always aligned with evolving customer expectations.

    By leveraging these key factors, our algorithm not only enhances individual customer experiences but also strengthens community bonds, driving sustainable growth and loyalty for our clients.

    On foreseeing the future of EdTech and its integration with marketing technologies

    The future of EdTech is poised to be transformative, with significant integration of advanced marketing technologies playing a crucial role in its evolution. Here’s how I envision this future:

    1.     Personalized Learning Experiences: EdTech platforms will increasingly leverage AI and machine learning to create highly personalized learning journeys. By analyzing student behavior, preferences, and performance data, these platforms can offer tailored content and adaptive learning paths, ensuring each student receives a unique, effective educational experience.

    2.     Enhanced Engagement through Gamification: Marketing technologies will bring gamification to the forefront of EdTech. By incorporating game-like elements such as rewards, leaderboards, and interactive challenges, EdTech platforms can boost student engagement and motivation, making learning more enjoyable and effective.

    3.     Seamless Integration of Multimedia Content: The future of EdTech will see a seamless blend of multimedia content, powered by marketing technologies. High-quality videos, interactive simulations, and immersive VR experiences will become integral to educational platforms, catering to diverse learning styles and making complex concepts more accessible.

    4.     Data-Driven Insights for Educators: Marketing technologies will provide educators with powerful analytics tools to track student progress and identify areas needing improvement. These data-driven insights will enable educators to offer timely interventions and personalized support, enhancing overall educational outcomes.

    5.     Community Building and Collaboration: EdTech platforms will leverage social media and community-building tools to foster collaboration among students, teachers, and parents. Online forums, discussion groups, and collaborative projects will create vibrant learning communities, encouraging knowledge sharing and peer support.

    6.     Integration with Lifelong Learning Ecosystems: The future of EdTech will extend beyond traditional K-12 and higher education to encompass lifelong learning. Marketing technologies will help create ecosystems where individuals can continuously upskill and reskill, aligning educational offerings with career goals and market demands.

    7.     Focus on Accessibility and Inclusivity: Advanced technologies will drive efforts to make education accessible to all, regardless of geographic or socio-economic barriers. EdTech platforms will incorporate features like multilingual support, offline access, and assistive technologies, ensuring inclusive education for diverse learner populations.

    In essence, the integration of marketing technologies with EdTech will revolutionize the educational landscape, creating more engaging, personalized, and effective learning experiences. By harnessing the power of data, personalization, and community engagement, the future of EdTech promises to be dynamic and inclusive, preparing learners for the challenges of tomorrow.

    On receiving accolades like the ‘Stars of the Industry Award’ impacting your career and the growth of Two99

    Receiving accolades such as the ‘Stars of the Industry Award’ has had a profound impact on both my career and the growth of Two99. This recognition has been instrumental in shaping my career and driving the growth of Two99. They have enhanced our reputation, motivated our team, increased our visibility, and opened up new opportunities, all of which contribute to our ongoing success and impact in the industry.

    On emerging trends in marketing and technology you believe will shape the future

    The future of marketing and technology is being shaped by several emerging trends, and Two99 is strategically positioning itself to leverage these developments. Here are the key trends and how we’re preparing to capitalize on them:

    1.     Artificial Intelligence and Machine Learning: AI and ML are revolutionizing how we understand and interact with customers. Two99 is investing in advanced AI-driven tools to enhance personalization, predictive analytics, and automated decision-making, ensuring our clients can deliver highly targeted and efficient marketing campaigns.

    2.     Omnichannel Marketing: Consumers expect seamless experiences across all touchpoints. We’re developing integrated marketing strategies that unify online and offline channels, creating consistent and cohesive customer journeys. This includes leveraging data from various sources to provide a 360-degree view of the customer.

    3.     Voice Search and Smart Assistants: The rise of voice search and smart assistants is changing the way people seek information. Two99 is optimizing content for voice search and developing strategies to ensure our clients’ brands are discoverable and relevant in this new landscape.

    4.     Augmented Reality (AR) and Virtual Reality (VR): AR and VR are transforming customer engagement by offering immersive experiences. We’re exploring innovative ways to incorporate AR and VR into marketing campaigns, from virtual try-ons to interactive product demonstrations, enhancing customer interaction and engagement.

    5.     Blockchain Technology: Blockchain offers transparency, security, and efficiency in transactions and data management. Two99 is investigating blockchain applications for digital marketing, such as secure ad transactions and transparent supply chains, to build trust and accountability.

    6.     Data Privacy and Ethical Marketing: With increasing concerns about data privacy, ethical marketing practices are becoming paramount. Two99 is committed to adhering to the highest standards of data protection and ethical marketing, ensuring our strategies are both effective and respectful of consumer privacy.

    7.     Sustainability and Social Responsibility: Consumers are increasingly valuing sustainability and social responsibility. We’re helping clients integrate these values into their brand messaging and marketing strategies, fostering authentic connections with socially conscious consumers.

    8.     Content Experience: The focus is shifting from content marketing to content experience. We’re creating interactive, engaging, and immersive content that not only informs but also entertains and engages the audience, making the content journey memorable and impactful.

    9.     5G Technology: The rollout of 5G technology promises faster, more reliable internet connectivity. Two99 is preparing to leverage 5G to enhance mobile marketing efforts, deliver richer media experiences, and support the growing demand for real-time interactions and IoT applications.

    By staying at the forefront of these emerging trends, Two99 is dedicated to providing innovative solutions that drive growth and success for our clients. We’re continuously evolving our strategies and investing in cutting-edge technologies to ensure we remain a leader in the dynamic landscape of marketing and technology.

    On your long-term goals for Two99

    Our long-term goals for Two99 are centered around sustained growth, innovation, and making a significant impact in the marketing and technology sectors. Here’s how we envision the company evolving over the next decade:

    1.     Global Expansion: We aim to establish a strong international presence, expanding our footprint beyond the Indian market. By opening offices in key global cities and forming strategic partnerships, we plan to offer our expertise to a broader range of clients worldwide.

    2.     Innovation Leadership: Two99 aspires to be at the forefront of marketing and technology innovation. We will continue to invest in research and development, exploring new technologies such as AI, blockchain, AR/VR, and 5G. Our goal is to develop cutting-edge solutions that set industry standards and drive the future of digital marketing.

    3.     Comprehensive Service Offerings: We plan to expand our service portfolio to cover the entire spectrum of digital transformation. This includes deepening our capabilities in e-commerce, cybersecurity, data analytics, and community building, ensuring that we can provide end-to-end solutions for our clients’ diverse needs.

    4.     Client-Centric Approach: Our focus will remain on delivering exceptional value to our clients. We will enhance our client engagement models, offering more personalized, data-driven, and outcome-oriented strategies. Building long-term, trust-based relationships will be at the core of our approach.

    5.     Sustainable Practices: We are committed to integrating sustainability into our business practices. Over the next decade, we aim to lead by example, implementing eco-friendly policies and helping our clients adopt sustainable marketing strategies. Our vision includes contributing positively to the environment and society.

    6.     Talent Development: Attracting, retaining, and nurturing top talent will be crucial for our growth. We plan to create a dynamic work environment that fosters creativity, collaboration, and continuous learning. By investing in our team, we ensure that Two99 remains a hub for innovative and forward-thinking professionals.

    7.     Thought Leadership: We aspire to be recognized as thought leaders in the industry. Through publishing insightful research, hosting industry events, and actively participating in global forums, we aim to influence the direction of marketing and technology and contribute to the broader business community.

    8.     Community Impact: Beyond business success, we envision Two99 playing a vital role in community development. Through various corporate social responsibility initiatives, we plan to give back to society, supporting education, entrepreneurship, and digital literacy programs.

    9.     Agility and Adaptability: The next decade will undoubtedly bring new challenges and opportunities. Our goal is to remain agile and adaptable, continuously evolving our strategies and operations to stay ahead of market trends and technological advancements.

    In summary, over the next decade, we see Two99 growing into a globally recognized, innovative leader in marketing and technology. By staying true to our core values and relentlessly pursuing excellence, we are confident in our ability to achieve these ambitious goals and make a lasting impact.

  • NueGo partners with “Chandu Champion”

    NueGo partners with “Chandu Champion”

    Mumbai: GreenCell Mobility’s NueGo, India’s top electric intercity bus brand, is excited to announce its partnership with the eagerly awaited Bollywood movie “Chandu Champion”, featuring the talented Kartik Aaryan. Directed by Kabir Khan and produced by Sajid Nadiadwala under Nadiadwala Grandson Entertainment and Kabir Khan Films, “Chandu Champion” promises an inspiring narrative. Kartik Aaryan as Murlikant Petkar, this is an unbelievable tale of a man who faced one adversary after another with an undying spirit. His unwavering zeal and never-give-up attitude led to create history. This is the story of Chandu Champion! This collaboration highlights NueGo’s dedication to sustainability and inclusivity, echoing both production houses’s commitment to eco-responsibility.

    To celebrate this partnership, NueGo is offering an exclusive 10% discount on all routes. One can avail this offer by simply using the code “CHAMPION” when booking through the NueGo app and website (www.nuego.in). This limited-time offer, valid until 30 June 2024, provides eco-conscious travellers with a fantastic opportunity to enjoy eco-friendly intercity travel at a discounted rate.

    GreenCell Mobility CEO & MD Devndra Chawla said, “Our partnership with “Chandu Champion” is special, merging our sustainable travel efforts with an inspiring tale of overcoming challenges. NueGo also believes in pushing limits and making a difference. Our electric buses transform travel by promoting inclusivity and environmental care. We champion the idea of never giving up and envisioning a future where every trip embodies progress and hope. Join us in our mission for a greener, better future.”

    NueGo’s extensive reach spans over 100 cities nationwide, offering a travel experience prioritising safety and sustainability. With a seamless booking process and premium amenities, NueGo ensures passengers not only reach their destination but also enjoy peace of mind throughout their journey. As a symbol of modern travel, NueGo stands out, providing a beacon of reliability and comfort to travellers across the country.

  • After being accused of being too sexy, Janhvi names the culprit

    After being accused of being too sexy, Janhvi names the culprit

    Mumbai: RENEE has always been a frontrunner when it comes to innovation they are known for their unique product launches. They are creating waves again by rebooting 90’s foot-thumping number for the of launch RENEE Floral Fest, featuring Jahnvi Kapoor. The video shows Jahnvi being accused of being too sexy in a courtroom wherein she reveals the impeccable Floral Fest being the real culprit that compels her to become too sexy to handle!

    The new fragrance ‘Floral Fest’ will surely turn heads as it oozes with sexiness. While Floral Fest takes center stage, RENEE offers a wide range of captivating scents like Ombre Oudh, Citrus Blast, Aqua Bliss to complement your mood and personality.

    “I really believe fragrance is a powerful tool for self-expression,” said RENEE Cosmetics co-founder Aashka Goradia. “A spritz of the right scent can enhance your personality and confidence instantly. Floral Fest isn’t just a perfume, it’s an essence of that feeling. We wanted to create fragrances that imbibe confidence in our consumers, and Jahnvi’s charisma and elegance perfectly embodies what our new collection stands for.”

    Jahnvi Kapoor shared her excitement on the launch, “Floral Fest is a fragrance that makes me feel confident. I feel delighted that I got to be a part of this collaboration, it’s the perfect scent for any woman who wants to embrace her inner fire. It’s the feeling of owning the room, turning heads, and leaving a lasting impression. This perfume is truly irresistible and is a statement piece in a bottle!”

    Alongside Floral Fest, the collection offers diverse fragrances that cater to every mood and occasion. All the RENEE products are available on major platforms including Blinkit, Zepto, and Swiggy Instamart; customers can also find the collection on all leading shopping websites.

     

     

  • McVitie’s Tasties relaunches cookies & creams with a fresh look and delightful flavours

    McVitie’s Tasties relaunches cookies & creams with a fresh look and delightful flavours

    Mumbai: McVitie’s has unveiled a fresh new look for its Cookies and Creams range under the McVitie’s Tasties. Known primarily for its Digestive and Hobnobs products in India, this move marks a significant step for the brand wherein, it’s expanding its indulgent offerings with an enticing selection of tempting treats.    

    The McVitie’s Tasties range features three sandwich creme biscuit variants: Double Choco, Choco-Vanilla, and Choco-Orange, as well as three cookie variants: Butter, Cashew Almond, and Coconut, all starting at Rs. 10 and available at various other price points. These flavours are crafted to tantalize your taste buds and offer an indulgent experience at an affordable price. With a strong commitment to craftsmanship and quality, the range is presented in vibrant, modern packaging designed to catch the consumer’s eye.

    McVitie’s has employed its thorough market research and insights into consumer understanding to develop the McVitie’s Tasties range. By tailoring its offerings to suit the preferences of Indian consumers, the brand ensures a resonance with local tastes while also introducing contemporary packaging with a premium feel. The new packaging not only enhances the visual appeal but also ensures freshness and convenience for consumers, reinforcing McVitie’s dedication to delivering premium products.

    pladis Global country general manager India Ritesh Gauba added, “At McVitie’s, our goal is simple – to give our consumers what they want. The new cookies and creams range under McVitie’s Tasties is a perfect example of this commitment. From extensive market research to crafting each biscuit with the finest ingredients, every step reflects our unwavering commitment to delivering excellence. We’ve focused on combining great taste with quality ingredients, creating a delightful snacking experience that caters to the Indian palate while still offering excellent value for money. Our goal is pure and simple – to bring joy and create memorable moments with every bite.”

    pladis Global head of marketing India Pawan Jagnik expressed his excitement about the relaunch, saying, “We’re absolutely excited to bring back our cookies and creams under the McVitie’s Tasties range, with a brand-new look and packaging that’s sure to win hearts. While McVitie’s is synonymous with Digestive and Hobnobs in India, this relaunch signals our continued commitment to expanding our indulgent offerings. From digging deep into market research and understanding what our consumers truly desire, we have gone above and beyond with this new range. I’m immensely proud of what we have achieved.  This relaunch isn’t just about meeting consumer preferences, it’s about creating those magical moments of joy and satisfaction that define McVitie’s.”