ITV

Category: Marketing

  • Reliance Retail’s Tira expands its brands portfolio with ‘Akind’

    Reliance Retail’s Tira expands its brands portfolio with ‘Akind’

    Mumbai: Tira, Reliance Retail’s omnichannel beauty retail platform, today announced the launch of its skincare brand, ‘Akind’. Co-founded by Mira Kapoor, Akind was unveiled at Tira’s flagship store at Jio World Drive in Mumbai.

    Akind understands that everyone’s skin is unique and deserving of personalized care and seeks to simplify skincare by listening to its needs. Through this targeted approach the brand will empower individuals to achieve their skincare goals. Each formulation in the Akind range serves a distinct purpose in improving one’s skin barrier health, falling under three categories:

    1   The build range, featuring the clean slate hydrating cleanser, the on cloud nine lightweight moisturizer, and the sleep tight firming serum, focuses on repairing and restoring the skin barrier to its natural state.

    2   The balance range, consisting of the fresh start oil-free balancing cleanser, the bounce back soothing & purifying toner, and the get even everyday multi-active serum, helps maintain the skin barrier’s gentle, equilibrium state, resulting in a healthy, lit-from-within glow.

    3   The defence range includes the bright idea radiance serum, the no shade sunscreen primer SPF 50 PA++++, and the super smooth sun stick SPF 50 PA+++, designed to protect the skin barrier from external aggressors such as pollution, lifestyle factors, and sun damage.

    Commenting on the launch, Reliance Retail Ventures Ltd executive director Isha Ambani said, “We are excited to introduce Akind, Tira’s first skincare brand in the own brands portfolio. This launch represents a significant milestone in Tira’s journey. As we continue to expand and evolve, we remain committed to innovation and excellence, ensuring that every offering enhances our customer’s beauty experience.”

    Commenting on the launch, Akind co-founder Mira Kapoor stated, “Not too long ago, I realized that my skincare journey truly began when I started listening to my skin. The Akind range was meticulously formulated with care, trial and error, and extensive research into high-efficacy ingredients that act as targeted solutions for specific problems, and what better way to bring this vision to life than powered by Tira, the ultimate destination for curated beauty brands. With Akind, I want to share the joy of skin type agnostic, barrier-focused, high performance, and price-conscious skincare that helps one meet the best version of their skin, just like I did.

    After the successful launch of Tira Tools, the premium curated beauty accessories under the private label, and Nails Our Way, an exclusive line of vibrant nail colors and kits, Reliance Retail Limited (RRL) continues to expand its innovative offerings. The addition of its first skincare brand, Akind underscores Tira’s commitment to providing customers with high-quality, diverse, and trend-setting products across beauty and personal care categories.

  • Vicks breaks sabse badi khabar with Ranveer Singh

    Vicks breaks sabse badi khabar with Ranveer Singh

    Mumbai: Vicks breaks Sabse Badi Khabar “Vicks ki Goli Ab Ho Gayi hai Badi” with powerhouse brand ambassador Ranveer Singh unveiling the First-ever Double Powered Transformation of India’s iconic Triangular Vicks Cough drops in two decades.  

    P&G India category leader, consumer healthcare Sahil Sethi  “Vicks ki Goli Lo, Khich Khich Door Karo” the iconic brand jingle of Vicks Cough Drops instantly brings in nostalgia, having helped generations of Indians speak up with a khich khich free voice since the 1960s. Committed to build on this legacy we are always listening to what our consumers want and incorporating these insights across our product formulations and packaging. Along with the charismatic Superstar Ranveer Singh, we are delighted to announce our SABSE BADI KHABAR in decades – launch of Vicks Double Power Cough Drops, our first-ever double-powered transformation of India’s iconic triangular Vicks Cough drops. Formulated based on Consumer feedback on the need of their preferred Cough Drop in a Bigger Size that can help relieve symptoms of throat irritation and cough, our new ‘Vicks Double Power Cough Drops’ is a BADI GOLI which provides BADI RAHAT. Ab Vicks ki Goli Khao, Badi Rahat Pao.”

    Speaking about the Brand’s Badi Rahat promise, Vicks Research & Development director Dr Jaspreet Kochhar “New Vicks Double Power Cough Drop is a superior product for relief from sore throat and cough formulated with a proven mix of effective and well known Ayurvedic ingredients such as Menthol, Eucalyptus oil and Camphor. The new formulation designed to be stronger with 2X Menthol comes in 3 different variants in cooling menthol, soothing honey, and warming ginger – developed and tested with Indian consumers. Consumers can now pop in their favourite and well-loved cough drops for better, fast, and long relief, with superior cooling and great taste. That’s what we call Badi Rahat.”

    Bringing the ‘Sabse Badi Khabar’ to life is none other than the face of Vicks- Ranveer Singh through a quirky new Television Commercial.

    Talking about his association with Vicks Cough Drops, Powerhouse Ranveer Singh shared, “ Vicks ki goli is a part of our culture. It’s always been the go-to remedy for clearing khich-khich! Proud to represent such an iconic brand as Vicks. I’m excited about the new Double Powered Cough Drops. The TVC is cute and quirky. I hope the audience receives the message with a smile.”

    With a legacy of powerful relief and care of over 125 years, Vicks  the World’s #1 selling cough and cold brand continues to innovate for India towards providing superior products that enables families and friends to care for one another.  This is the Vicks’ 4th Innovation over the last 15 months after the launch of Vicks ZzzQuil Natura (from the World’s #1 Sleep Aid Brand) for occasional sleeplessness, New Vicks VapoRub Steam Pods, its first steam inhalation capsules globally, and New Vicks Roll-On for Fast & On-the-Go Relief from Headaches.

    Vicks Cough Drops are now available on shelves of major chemist, mass, and modern retail stores across the country. 

  • Katrina Kaif becomes the new face of Bonn Group & Americana Biscuits

    Katrina Kaif becomes the new face of Bonn Group & Americana Biscuits

    Mumbai: Bonn Group, the FMCG food has announced Bollywood actor Katrina Kaif as its brand ambassador for both Bonn Breads & Bakery and Americana Biscuits. Katrina’s authenticity, versatility, and widespread appeal resonate seamlessly with Bonn’s commitment to excellence and quality in every product. Katrina brings a high level of appeal to the brands she endorses; her association with Bonn Group & Americana Biscuits is expected to boost the Brand image and reach, and also attract a younger and more diversified demographic.

    Bonn is one of the dominant players in a variety of food categories including bread, biscuits, cakes, and cookies. Americana Biscuits is one of the fastest-growing brands for the Group, striving to drive aggressive growth in the coming years. The brand will execute a 360-degree campaign featuring a television commercial bolstered by the strong campaign in print, outdoor, online, and on-ground activations.

    This strategic endorsement signifies a powerful alliance with both entities having remarkable legacies. Over these 39 years, Bonn Group has got the pulse of changing consumerism and has successfully developed a wide product portfolio offering health, taste and consistent quality which has eventually made the brand as one of the most preferred brands in the Bread & Biscuit Category across Hindi Speaking belt in India. Katrina Kaif is a living icon, and a role model for millions, has been at the top of fitness with exceptional performance standards and work ethics.

    Bonn Group will roll out a multi-media campaign, featuring Katrina Kaif, for Americana biscuits, Bonn Bread and Bakery product range. The campaign showcases a robust assortment of diverse bread and biscuits, baked with love and care to resonate with the dietary preferences of modern consumers. Bonn Group offers a variety of healthy food products to discerning consumers across several Indian states and over 55 countries across three continents.

    Bonn Group director Amrinder Singh said, “Katrina Kaif’s appeal and pursuit of excellence perfectly aligns with Bonn’s commitment to Quality, Health, and Wellness. Her credibility and popularity among diverse demographics will help raise awareness about the significance of Americana Biscuits, Bonn Bread and Bakery products while emphasizing Bonn’s unwavering commitment to quality and a superior line of edible products. This is the start of a new and exciting chapter as we remain committed to creating a testament to the brand’s dedication to the health requirements of the consumers without compromising the taste.”

    “We are delighted with Katrina’s association, we are looking at aggressive revenue growth in the next two years, with Katrina Kaif as brand Ambassador; this would make the brand more relatable with the target audience and also add a lot of energy among the internal team as well as the entire Sales Channel. Katrina’s commitment to wellness aligns perfectly with our brand’s focus on delivering quality food and the health of our consumers without compromising on taste,” said Bonn Group head of marketing Dawinder Pal.

    Campaigns for both Americana Biscuits and Bonn Bread will be showcased across various platforms, starting with print and broadcast media, followed by digital channels, outdoor advertising, and on-ground activations.

  • Twid and GoKwik partner to boost D2C brands growth with “Pay with Rewards”

    Twid and GoKwik partner to boost D2C brands growth with “Pay with Rewards”

    Mumbai: Twid, a revolutionary rewards-based payment network and GoKwik, a leading eCommerce enabler, have entered into a strategic partnership to expand loyalty and reward programmes usage across GoKwik network of D2C brands.  The partnered integration has already been rolled out to 90 plus brands in the GoKwik network, including Snitch, Adilqadri, Bacca Bucci, Neemans, and Sanfe to name a few. This collaboration will unlock a wider universe of discounts and loyalty points for brands to offer their shoppers, increasing their delight while contributing to the brand’s revenue growth.

    Through this partnership, 100 million shoppers in the GoKwik network will be able to access loyalty and reward points provided in the Twid network (Flipkart SuperCoins, Intermiles, PAYBACK (now Zillion) points, Debit/ Credit Card reward points etc) at the checkout, resulting in extra savings on every purchase. D2C brands will provide the option to the shoppers to redeem highest available reward points from the network of Twid’s reward-issuing partners, resulting in increased customer lifetime value by upto 30 per cent. This will also lead to higher prepaid conversions, as shoppers would want to enjoy benefits of these rewards and pay online, ultimately reducing RTO (returns before delivery) and enabling brand growth. Not only this, Twid’s reward-issuing partners will get access to GoKwik’s deepest network of D2C brands, increasing their reach and revenue.

    Commenting on the partnership, Twid CEO & co-founder Amit Koshal said, “We’re thrilled to partner with GoKwik and empower our users to unlock the true value of their rewards while shopping online. This integration creates a whole new shopping experience, offering convenience and maximizing benefits for both customers and brands. With the vast network of GoKwik, we intend to further amplify our partnership and reach with Issuers and their customers”

    The partnership seamlessly integrates reward points into merchants’ platforms using GoKwik’s one-click checkout. This eliminates the hassle of managing multiple loyalty programs and allows shoppers to leverage their accumulated points directly at checkout. The result is an elevated shopping experience with maximized benefits and convenience.

    “Customer retention continues to be the core focus for D2C brands as cost of acquisition is increasingly rising in this hyper-competitive landscape. Offering unique loyalty and reward points is one of the best ways for brands to increase retention, enhance loyalty and chart sustainable growth for themselves. Partnering with Twid and enabling rewards on our checkout delivers a superior shopping experience for customers and helps brands increase their prepaid transactions and customer LTV.” said GoKwik co-founder and CEO Chirag Taneja.

  • Navigating trends in India’s booming big fat wedding business

    Navigating trends in India’s booming big fat wedding business

    In India, a wedding be it a Nikkah, Vivah, or any other form of union, is not just mere ceremonies but a grand spectacle that celebrates love, heritage, and the vibrancy of life. These joyous occasions are marked by lively melodies, cuisine, numerous customs, and a social mosaic where relatives and communities unite to celebrate the core of unity through various cultural traditions. Over the past decade, we have witnessed a drastic shift in the landscape of wedding celebrations. Once a simple exchange of garlands and vows, they’ve bloomed into the lavish extravaganza known as the “Big Fat Wedding,” overflowing with unforgettable experiences.

    Let’s explore the ‘Vows and Wows’ of wedding trends

    Customized set & Cinematic experience: In the world of grand weddings, couples are going all out, creating experiences that defy imagination. For example, a recently created luxury “Indian Temples” set, complete with replicas of seven iconic temples as the backdrop, is like stepping onto a movie set. The bride’s grand entrance is accompanied by mesmerizing performances and a dazzling fireworks display.

    Inspired by the silver screen, a growing wedding trend is to infuse cinematic magic into the celebrations. Imagine a Bollywood-themed wedding, with dazzling performances by renowned stars like Dia Mirza, Malaika Arora, and Ranveer Singh, transforming the event into a glamorous award ceremony. This trend highlights the enchantment of Indian wedding entertainment and symbolizes a seamless blend of tradition and contemporary flair.

    Celebrity performances: There’s a captivating trend of inviting Bollywood and Hollywood stars to grace the celebration with their performances. Remember Rihanna’s mesmerizing debut at Ambani’s pre-wedding bash? Her impromptu groove session with guests on Bollywood tunes stole the spotlight, crafting a headline that reverberated across continents. This interactive engagement with guests transcends the ordinary, infusing the occasion with an unforgettable, immersive charm.

    All-inclusive stays: The surge in destination weddings provides guests and families with immersive, meticulously curated experiences that blend inclusivity and luxury. For instance, a couple reserved a palace in Turkey for their wedding, granting guests access to gourmet meals, spa treatments, and more for a memorable stay. Every detail, from lighting to props, is thoughtfully planned to enrich the thematic experience, ensuring a cohesive and aesthetically pleasing celebration ambience.

    Embracing Social Change: A deeply touching social shift is underway amid all the glitz and glamor. More and more people are embracing equality and inclusivity in their traditions. They choose female priests and ensure both families are equally involved, skipping old rituals like Kanyadaan. This shift touches the heart because it shows that fairness and equality are becoming important in weddings. It’s a poignant reminder that love knows no bounds and that every moment of union is infused with the warmth of inclusion and mutual respect.

    Technology, filmmaking and storytelling: In photography and filmmaking, there’s a noticeable shift towards high-definition cameras, especially with the rise of FPV drones offering unique perspectives. Filmmakers prefer 4K and 6K videos with detailed color grading and sound design, aiming to create timeless documentary-style films that capture the essence of the wedding. While the music fades, the story and emotions endure, portraying the couple as protagonists in their cinematic masterpiece.

    Bespoke wedding songs: Couples increasingly add personalized touches to their weddings for a truly unique experience. One trending choice is creating custom original songs for wedding trailers and entrances, reflecting their love story and personalities. This personalized touch enhances the sentiment and authenticity of the celebration, creating special moments for the couple and their guests.

    The social media fever: The ascent of social media has bolstered the Big Fat Indian Wedding trend. Platforms like Instagram, Pinterest, and TikTok inspire couples embarking on their wedding planning journey with new ideas. At the same time, families invest more in photogenic elements, props, wardrobes, jewelry and much more to showcase their wealth and status to a wider audience.

    In essence

    After experiencing a heavy hit in 2020, the wedding industry has made a remarkable recovery post-pandemic, undergoing significant shifts in trends and consumer preferences. During the 2023–2024 wedding season, its valuation soared to approximately $75 billion, continuing to grow at a steady rate of seven to eight per cent, per year. Renowned for its grandeur and luxury, the industry now embraces personalized touches that add a layer of sentiment and authenticity to each celebration. As couples continue to seek unique experiences tailored to their love stories, the wedding landscape evolves, promising even more unforgettable moments in the future.

    The article has been authored by PlaytheNovel co-founder Raveena Doshi.

  • We lean towards natural fabrics that lend durability, comfort & functionality: Shriya & Isha Suri

    We lean towards natural fabrics that lend durability, comfort & functionality: Shriya & Isha Suri

    Mumbai: Established in April 2021 by Shriya Suri and Isha Suri, Cosset Clothing emerged with a mission to bridge the gap between style and sustainability in the fashion industry. The name Cosset, meaning “to care and to pamper,” encapsulates the essence of their brand, reflecting its inspiration, vision, and mission. Recognizing a disconnect between consumer preferences and the fabrics used in garment production, Cosset set out to redefine the narrative of natural, sustainable fashion targeting individuals in their 20s to 40s who seek premium styles made from quality fabrics. The brand’s ethos revolves around infusing vibrant colours and timeless silhouettes with comfort and longevity, ensuring that each piece remains relevant for years to come, with an emphasis on planet-friendly, everyday luxury.

    Cosset founders Shriya and Isha Suri, leverage their rich backgrounds in fashion and marketing to create a brand that champions stylish, versatile, and eco-friendly clothing. Shriya’s vision integrates everyday essentials with travel needs, while Isha drives the brand’s digital presence, aiming to make sustainable fashion both chic and enduring. Cosset embodies their shared passion for slow fashion and timeless style.

    Indiantelevision.com reached out to Shriya and Isha, where both emphasised more into their brand’s strategies, their approach, target audience and more…

    Edited excerpts

    On inspiration to establish Cosset Clothing and pursue sustainability in fashion

    COSSET translates to care & to pamper, the very essence of the brand name captures the inspiration, vision and mission of the brand. We noticed a gap between clothes that were mindfully created and styles that would outlast seasons & trends. With COSSET, we aim to bridge this gap with wardrobe essentials that every person should have in their wardrobes, using planet friendly fabrics. Fast fashion has been feeding us way too many trends on a daily basis and this isn’t the sustainable way forward.

    On the selection of quality fabrics in its garment production process

    We lean towards natural fabrics that lend durability, comfort & functionality. The chosen fabrics have to sit well with our silhouettes, while maintaining a luxe touch & feel. Once the fabrics are shortlisted, we move to design sampling & a wear test to ensure that comfort is not compromised upon. We try our best to avoid wastage as much as possible with planned production in small batches. However, when we’ve had extra fabric – we have developed it into cloth tote bags , each of which is sent along with bigger carts orders.

    On strategies you employ to cater to the preferences of individuals aged 20 to 40 who seek sustainable fashion

    Our aesthetics lie in creating wearable pieces in solid, soothing hues that are pleasing to the eye, and are your wardrobe’s best companions. Sustainability comes in the form of our timeless designs where we use delicate accents like colour blocking, cuff detailing, statement collars, to elevate a rather classic look. These elements work amazingly well with our TG by providing durability and at the same time, making a statement. Monotone looks in premium fabrics will never go out of style. They reflect a simple everyday luxury which is non-negotiable for sustainable fashion shoppers!

    On incorporating vibrant colours and timeless silhouettes while maintaining a focus on sustainability

    We love playing with a timeless colour palette in styles that are not trend-driven. All this blends seamlessly into our vision when we make our pieces with natural, planet-friendly fabrics.

    On discussing your brand’s approach to everyday luxury and how it aligns with its planet-friendly ethos

    We believe that luxury lies in effortless comfort. When you choose comfortable fits in superior-quality natural fabrics & minimal hues on the daily, it becomes a part of the lifestyle. Our vision is to become a part of wardrobes that seek timeless elegance!

    On engaging with your target audience to raise awareness about sustainable fashion and encouraging responsible consumption habits

    Social media is the primary communication tool for us. Our Instagram feed provides a great insight into what the brand is all about, and so we make it a point to inculcate educational content as part of our strategy – like the fabrics we use & the benefits thereof, the environment our clothes are made in and why we make the designs we make. Consumers trust a brand even more when you’re authentically transparent with them, which is why we choose to show certain behind-the-scenes aspects of our operations as well.

    On sharing any insights into Cosset Clothing’s future plans or upcoming collections that further emphasize its commitment to sustainability

    We’re always sampling in newer fabrics that fit our silhouettes. We are yet to come across new blends that compliment our designs, and fit customers’ demands. Over the past 3 years, we have built an ever-growing, strong community of consumers who are as mindful with their purchasing decisions as we are with the clothing we make. We are certain that slow fashion as a lifestyle is gaining momentum across India & globally. Our vision is to make COSSET a part of your lifestyle – your everyday essentials that swiftly transition into travel sets as well. We’re looking at expanding designs in Womenswear & Menswear, with designs that cater to different market segments globally – via both Online & Offline presence.

  • Digital the most lucrative channel for FMCG brands: Meta studies

    Digital the most lucrative channel for FMCG brands: Meta studies

    Mumbai: On the sidelines of Meta Marketing Summit – FMCG edition held in Mumbai, the company announced findings from several Meta commissioned studies with leading market research firms Nielsen and Kantar that show the growing relevance of digital for the country’s FMCG sector. Among the key findings, the studies call out digital platforms, especially Meta, a crucial pillar in driving brand imagery, equity, and higher return on investment across categories.

    Meta director and head (India), ads business Arun Srinivas said, “The FMCG industry is a leading contributor to the country’s overall ad-ex, and a marked shift in its media consumption patterns is going to be significant for the country’s creative ecosystem and the digital economy. The studies with Neilsen and Kantar clearly demonstrate the transformative power of digital channels for the FMCG sector. Catering to such an important industry, we are excited to see Meta platforms not only enhancing brand imagery and mindshare but also delivering exceptional returns on media investments.”

    The Nielsen study noted that the return on investment (RoI), which is the incremental revenue generated per Rupee invested is 1.42 for digital mediums vis-a-vis 0.95 non-digital mediums. Within this, the RoI from Meta is 1.76 for every rupee invested.

    On the other hand, the Kantar study reveals that the digital platforms, especially Meta, contribute significantly in building a brand. Meta has been instrumental in driving brand imagery where around 20 per cent of all media-led brand growth comes from Meta.  Furthermore, digital media channels led by Meta provide the highest ROI for building mind measures, according to the study.

    Both the studies highlight that the investment by FMCG/CPG brands on Meta poses stronger returns indexed to traditional channels across categories including food, household care, personal care, baby care, laundry, and health & hygiene.

    The summit was attended by prominent industry leaders and brands from the FMCG industry that shed light on the evolving consumer landscape and its effects on changing brand strategies, the use of Reels, AI and Business Messaging as new frontiers of marketing, and brands leveraging Meta platforms for enhancing their reach and growth.

    “In today’s fragmented ecosystem, quantifying the effectiveness of media strategies has become a daunting challenge. Cross-platform nuances require a laser focused approach to uncover what truly drives performance. Nielsen Marketing Mix Modeling (MMM) enables marketers to assess the impact of their investments, understand what is working, and unlocks several opportunities to increase ROI and drive profit, bringing accuracy and simplicity to an increasingly complex advertising environment in India,” said Nielsen, VP APAC – marketing effectiveness Abhinav Maheshwari.

    Meta commissioned Nielsen to conduct an FMCG Meta-Analysis for India, an extensive study covering MMMs for FMCG categories including food, beverage, personal care, home care, health & hygiene, and others. Nielsen leveraged the Nielsen compass repository of Marketing ROI norms, and looked at performance of all channels including TV, other traditional (radio, print and OOH), META, online video, and other digital (display and search). The learnings cover the role of media channels in driving sales, how ROIs compare across media channels, and how ROIs compare across categories. FMCG advertisers can greatly benefit from the Meta-Analysis insights to drive better marketing decisions, added Nielsen.

    Meta also released the findings from cross-media studies by Kantar. Cross Media is a Kantar-preferred and industry-accepted solution to evaluate the brand impact for a multi-media campaign. Kantar built the most robust Meta-analysis of cross-media studies in India covering more than 140 campaigns across industries from 2012 -2023.

  • Pashmina Roshan and FNP collaborate for a heartfelt Father’s Day tribute

    Pashmina Roshan and FNP collaborate for a heartfelt Father’s Day tribute

    Mumbai: This Father’s Day, Bollywood debutante Pashmina Roshan, daughter of music maestro Rajesh Roshan has teamed up with FNP (Ferns N Petals), India’s leading gifting platform, to share a special video for her father, filled with love, music and cherished memories.

    In a touching Instagram video, Pashmina shares the beautiful bond she shares with her father. She recalls a childhood filled with melodies and happiness. “My dad has always given me all his support in everything I did,” Pashmina highlights in the video.

    Pashmina’s collaboration with FNP highlights the brand’s 2024 Father’s Day collection, a testament to refined taste and thoughtful gifting. The collection features tuxedo-inspired bouquets, luxurious grooming sets, personalized accessories, indulgent gift hampers, delectable cakes, lush green plants, and artisanal chocolates. Each item was chosen to reflect her deep appreciation for the man who filled her life with music and joy.

     

     

    FNP global CEO & director Pawan Gadia expressed the significance of this collaboration, stating, “Father’s Day is a momentous occasion to celebrate fathers, father figures, and the spirit of fatherhood. Our collaboration with Pashmina Roshan illustrates the value of heartfelt gestures and our commitment to making every occasion special through our curated gifting options.”

    Join Pashmina in celebrating the fathers who fill our lives with love and support. Let’s make this Father’s Day unforgettable for our dads with FNP’s exclusive Father’s Day collection, crafted for a global audience and available for seamless delivery across India and worldwide.

    Check out FNP’s Father’s Day collection at https://www.fnp.com/gifts/for-father-lp Digital

  • KAZO’s end-of-season sale offers up to 70 per cent off

    KAZO’s end-of-season sale offers up to 70 per cent off

    Mumbai: KAZO Fashion Pvt Ltd, the iconic fashion brand celebrated for its versatile designs and unparalleled quality announces its much-anticipated end-of-season sale (EOSS). Customers can discover unmatched styles and enjoy a discount of up to 40 per cent, accessible both online and at KAZO’s exquisite offline stores from the second week of June onwards.

    For an incredible style upgrade with KAZO’s end-of-season sale (EOSS), one can visit the KAZO retail outlets across pan-India where the deals are unbeatable – grab 20 per cent off on the purchase of one item, enjoy 30 per cent off on the purchase two, and go all out with 40 per cent off on the purchase of three items respectively. For online shoppers, there are jaw-dropping discounts of up to 70 per cent off on some of the most sought-after styles.  

    Unveiling the EOSS, KAZO director of operations Siddhant Aggarwal said “At KAZO, strategic planning is at the forefront as we gear up for our highly anticipated End of Season Sale (EOSS). We are eagerly anticipating the bustling activity in our stores and online platforms as fashion enthusiasts seize the opportunity to indulge in their favorite KAZO pieces at unbeatable prices. This sale isn’t just your average shopping event – it’s a celebration for all the savvy shoppers out there, offering exclusive deals and incredible savings on a wide range of fashion must-haves. Whether you’re shopping in-store or online, our anticipated sales target of 30 Cr. reflects the unwavering trust and loyalty of our valued customers, we are confident that this End of Season Sale (EOSS) will be yet another milestone in our journey of delivering unparalleled fashion excellence. Join us as we celebrate the culmination of summer in style and indulge in the extraordinary with KAZO’s EOSS.”

    The sale features an extensive collection of trendy tops, chic dresses, stylish trousers, comfortable jeggings, statement bags, dazzling jewellery, and all other fashion essentials. With such a diverse selection, you’re sure to find something that perfectly matches your style and personality. KAZO’s commitment to offering exceptional value remains unwavering, and this sale is a testament to that dedication.

    KAZO’s EOSS is live for shopping along with the newly launched SS’24 collection across retail stores, website www.kazo.com, and user-friendly mobile app. Additionally, the new apparel range is also available at multi-channel platforms such as Myntra, Ajio, Nykaa Fashion, Amazon, Tata CliQ, Flipkart, Shoppers Stop, and more.

  • PM Modi gets 70 per cent approval rating despite slight dip in May 2024: Ipsos IndiaBus PM’s Approval Rating

    PM Modi gets 70 per cent approval rating despite slight dip in May 2024: Ipsos IndiaBus PM’s Approval Rating

    Mumbai: Narendra Modi has been voted back to power in the general elections as the PM of the country and on 9 June 2024, took oath as the PM of the country. Interestingly, Modi being high on the popularity sweepstakes is ratified by the Ipsos Approval Rating of the PM, carried out in May 2024, where he scored 70 per cent for his performance as the PM of the country. Though there has been a five  per cent dip over the last round of the Ipsos survey conducted in February 2024, yet, majority of citizens polled believe Modi is doing a good job as the PM, as opposed to the naysayers, who were far and few.    

    Interestingly, Modi’s approval rating was seen to be high across different cohorts and cities: Citizens of north zone (86 per cent), tier1 (85 per cent) and east zone (83 per cent) gave Modi a distinction in performance as PM. He was further rated high on performance by full time parents/ homemakers (79 per cent), tier3 cities (76 per cent), 45-plus age group (75 per cent), west zone (75 per cent), low education citizens (73 per cent), females (72 per cent), 18-30-year-olds (71 per cent), SEC B (71 per cent), employed part time/ full time (71 per cent), SEC A (69 per cent), SEC C (69 per cent), males (68 per cent), 31-45 years (66 per cent), high education (65 per cent), students/ pupils (62 per cent) and tier2 (60 per cent).

    His approval rating was relatively lower for metros (53 per cent), self employed (43 per cent) and south zone (31 per cent). 52 per cent disapproved in south zone.

    Performance of Modi government on key issues

    What were the hits and misses of the Modi government? The survey also gauged the performance of the government on some of the key portfolios. Education system, sanitation and cleanliness and healthcare emerged the top performance areas. Pollution and environment, poverty, inflation and corruption were the middle of the road performance areas. While unemployment was rated lowest in performance.

    Areas

    Performance April ‘24

    Performance May ‘24

    1

    Education System

    76 per cent

    2

    Sanitation & Cleanliness

    67 per cent

    3

    Healthcare System

    64 per cent

    4

    Pollution and Environment

    56 per cent

    5

    Poverty

    45 per cent

    6

    Inflation

    44 per cent

    7

    Unemployment

    43 per cent

    8

    Corruption

    42 per cent

    Ipsos India group service line leader, public affairs, corporate reputation, ESG & CSR, Parijat Chakraborty said, “PM Modi has been elected for the third term as the PM of the country and that gets validated in our approval rating for the PM carried out in May 2024, which gives him a high rating of 70 per cent on his performance. Though there has been a five  per cent dip from last round, Modi continues to be popular among the masses as their leader to steer the country The poll lauds his work particularly in the areas of education, sanitation and cleanliness and healthcare. In some areas the views were polarized on his performance. Particularly, for pollution, poverty, inflation, corruption and unemployment.”  

    Methodology:

    Ipsos IndiaBus is a monthly pan India omnibus (which also runs multiple client surveys), that uses a structured questionnaire and is conducted by Ipsos India on diverse topics among 2200+ respondents from SEC A, B and C households, covering adults of both genders from all four zones in the country. The survey is conducted in metros, tier 1, tier 2 and tier 3 towns, providing a more robust and representative view of urban Indians. The respondents were polled face to face and online. We have city-level quota for each demographic segments that ensure the waves are identical and no additional sampling error. The data is weighted by demographics and city-class population to arrive at national average.