ITV

Category: Marketing

  • Ground-breaking tech-powered platform GenS aims to challenge ‘age-old’ societal norms

    Ground-breaking tech-powered platform GenS aims to challenge ‘age-old’ societal norms

    Mumbai: GenSxty Tribe is set to transform the conventional narrative around ageing with a bespoke tech-enabled platform curated for the 60+ – GenS. 60+ is a time of newfound freedom that’s unburdened by social expectations and stereotypes. GenS encourages the 60+ audience to live and explore life on their own terms, armed with the financial means and opportunities to pursue passions and explore new relationships and dimensions of personal growth. GenS is set to redefine the golden years, offering a vibrant, safe and engaging space where 60+ individuals can thrive, connect, and celebrate life.

    As healthcare advances and life expectancy rises, the world’s senior population is reaching unprecedented levels.

    . By 2050, for the first time in history, there will be more people over 60 than children under 15

    . In India, seniors aged 60 and above currently make up over 10% of the population, numbering 149 million

    . This figure is projected to rise to 340 million by 2050, accounting for 21% of the total population, according to the India Ageing Report [UNFPA (United Nations Population Fund) India, in collaboration with the International Institute for Population Sciences (IIPS)]

    Despite this, brands and advertisers still predominantly target the younger demographic, neglecting the substantial spending power and influence of the 60+ audience.

    GenS founder Meenakshi Menon (65) said, “The GenS app is being built using both a deep understanding of the consumer in terms of their need state and the technology that is keeping in mind their ease of use. With the launch of GenS, we empower individuals to embrace the abundance of life after 60 with confidence and enthusiasm. I firmly believe that the 60+ have reached a stage in their lives where they can become a vehicle of social change while enjoying each day of their lives to the fullest. Adding life to their years is more critical than adding years to their life.”

    She further adds, “As a member of this cohort, it was important to get an independent perspective of this segment and understand what made them tick. Very often Founders make the mistake of creating a product that they believe in and disregard what the market says. It was critical that we spent time understanding the contours of this consumer. We had to dig deep beneath the surface to get at their feelings, their hidden concerns and motives. It was a journey of discovery for all of us. Each one was invested in the outcome, either as members of the cohort or Children who cared deeply for their parents’ well-being. That is why we commissioned research with Ormax Compass to discover the various predispositions and emotions felt by this group. The findings gave us both insight and intent and contributed massively to the development of our soon-to-be-launched GenS app.”

    GenS recognises that turning 60 is a milestone that marks the beginning of life’s greatest adventure. Menon, a renowned figure in the marketing industry, brings her expertise and passion to create a platform that celebrates freedom, passion, and new opportunities for the 60+ community. The platform is further powered by senior industry stalwarts – Bhaskar Das, Dilip Cherian, Amit Bose, Namita Roy Ghose and supported by Indu Kak, Ramesh Menon and Jignesh Barasara, amongst others who have been instrumental in the inception of GenS, contributing their diverse insights and support to bring this innovative vision to life.

    By recognizing that 60+ is a time of newfound freedom and opportunity, GenS aims to celebrate their potential to live life on their own terms, pursue passions, and explore new relationships. The platform is designed to help the active agers combat loneliness, break stereotypes, and rediscover joy and laughter. By leveraging the power of community and technology, GenS will offer a holistic range of services that cater to the physical, mental, emotional, financial, and social well-being of its members.

    As GenS prepares for its launch, it invites 60+ individuals to embark on this new chapter with them! With a mission to revolutionize life after 60, GenS is more than just a platform—it’s a movement dedicated to empowering, celebrating, and supporting its members every step of the way.

  • FCB/SIX India to handle SEO and content mandate for Nuvision Autoglass

    FCB/SIX India to handle SEO and content mandate for Nuvision Autoglass

    Mumbai; FCB/SIX India has bagged the SEO and Content mandate for Nuvision Autoglass and Autoglass America, the two websites housed by Nuvision Auto Glass, the fastest-growing windshield replacement and repair company in the United States.

    With this mandate, FCB/SIX India plans on enhancing the brand’s online visibility, optimising its search engine rankings, and creating engaging content to drive customer engagement for both the brand’s websites.

    The account will be serviced by the agency’s Mumbai office.

    Nuvision Auto Glass director of marketing Sandeep Jha said, “We are thrilled to partner with FCB/SIX India to enhance our online visibility and drive organic growth. This collaboration marks a significant step in our commitment to providing innovative solutions and exceptional service in the auto glass industry. Together with FCB/SIX India, we look forward to achieving new milestones in SEO excellence and business development.”

    FCB/SIX India chief business officer Ankit Banga added, “Excited to join forces with NuVision and elevate their online organic growth strategy for the US market. Together, we anticipate setting new benchmarks in the auto glass industry with a conversion-based SEO roadmap. We aim to map consumer journeys across multiple touchpoints and drive business success.”

    On bagging the account, FCB Kinnect and FCB/SIX India CEO Rohan Mehta said, “It’s fantastic to see our services in demand both domestically and internationally. The auto glass category is a niche, and we are thrilled to elevate the content and SEO management for Nuvision Auto Glass to new heights.”

  • Unlocking the link: Enhanced sleep quality shields against cancer risk

    Unlocking the link: Enhanced sleep quality shields against cancer risk

    Mumbai: Quality sleep often takes a backseat to busy schedules and daily stresses in our fast-paced modern world. However, growing evidence underscores the profound impact of sleep on our overall health, particularly its role in reducing the risk of cancer. While sleep is essential for various physiological functions, recent studies reveal that enhancing sleep quality can protect against cancer, making it crucial to prioritise a good night’s rest.

    Importance of sleep

    Research has increasingly shown that inadequate quality sleep is correlated to a higher risk of several types of cancer, like breast, prostate, and colorectal cancer. One of the reasons underlying this connection involves the regulation of the body’s circadian rhythm, the internal clock that governs sleep-wake cycles. The circadian rhythm is crucial for maintaining cellular processes, and its disruption can lead to hormonal imbalances and impaired immune function, both of which can contribute to cancer development.

    Melatonin, a hormone produced during sleep, plays a significant role in this process. Melatonin is a powerful antioxidant that neutralizes harmful free radicals, protecting DNA from damage and preventing cancerous mutations. Additionally, melatonin regulates the production of estrogen, a hormone linked to breast cancer risk. Insufficient sleep or exposure to light at night can reduce melatonin production, potentially increasing cancer susceptibility.

    Sleep quality and immune function

    Quality sleep is vital for ensuring a healthy immune system, the body’s first line of defence against infections and diseases, including cancer. During deep sleep, the body produces cytokines, proteins that help fight off infections and inflammation. Chronic sleep deprivation can become the reason for a decrease in cytokine production, weakening the immune response and leaving the body more vulnerable to cancer cells.

    Moreover, sleep influences the effectiveness of Poor sleep quality and has been shown to reduce the activity of natural killer (NK) cells, compromising their ability to detect and destroy cancerous cells.

    Lifestyle factors and sleep hygiene

    Improving sleep quality involves making lifestyle changes that promote restful sleep.

    Remember the following tips for better sleep:

    1.   Regular sleep schedule: A consistent sleep pattern helps regulate your body’s internal clock.

    2.   Relaxing bedtime routine: Calming activities before bed, such as reading, meditating, or taking a warm bath, to signal to your body that it’s time to sleep.

    3.   Maximise your sleep setting: Make sure your bedroom is dim, peaceful, and chilly.

    4.   Invest in an allergy-free, body contouring patented memoform mattress – This ensures uninterrupted and cooling sleep through all seasons.

    5.   Monitor diet and exercise: Avoid caffeine and heavy meals close to bedtime.

    Incorporating these techniques into your daily schedule can significantly enhance the quality of your sleep, offering a strong defence against cancer. As studies continue to reveal the complex connections between sleep and the risk of cancer, it becomes increasingly evident that prioritising sleep is not only about resting but also a crucial aspect of long-term well-being and cancer prevention. Promoting good sleep habits and embracing healthy lifestyle choices can improve our sleep quality and strengthen our bodies against cancer risk.

    The article has been authored by Magniflex India MD Anand Nichani.

  • Noise sees 4x surge in sales on quick commerce this Father’s Day

    Noise sees 4x surge in sales on quick commerce this Father’s Day

    Mumbai: Noise, a connected lifestyle brand, witnessed a remarkable surge in sales this Father’s Day. Consumers’ strong preference for Noise’s celebrated products across smartwatches and audio led to an impressive 4x increase in sales through quick commerce platforms and a 1.6x rise on its own website. Noise has consistently been a leading choice for wearables, and this surge further substantiates this, elevating its position as the preferred brand when sharing advanced tech with loved ones ensuring their well-being.

    Father’s Day has provided an ideal opportunity for customers to purchase gifts that combine technology and style, making it a perfect gift to ensure fathers’ well-being. Moreover, it reflects the level of trust the customers have placed in the brand. Noise reinforced its leadership in Quick Commerce while underscoring its rapid growth. The overwhelming response on quick commerce hints at customers seeking convenience, and how it caters to their requirements seamlessly at the eleventh hour.

    Noise’s collection of smartwatches and audio products stood out during this Father’s Day, appealing to customers with their blend of cutting-edge features and varying use cases. From monitoring health metrics, and enabling BTcalling, to providing seamless auditory experiences, the products including Noise ColorFit Ultra 3, Noise ColorFit Icon 2, Noise ColorFit Thrive, Noise ColorFit Pro 5 Series, Noise Buds X Prime, Noise Buds VS102+, and Noise Pure Pods, respectively catered to consumers’ choice and hence the spike in sales during father’s day. The success of the initiative underscores the brand’s versatility to meet the dynamic demands of its consumers.

    As Noise continues to celebrate its market leadership, the brand reaffirms its dedication to democratizing technology and delivering high-quality products that resonate with a diverse audience. The success of the Father’s Day campaign exemplified how Noise has been providing technological solutions to cater to one’s lifestyle needs.

  • SOCIAL partners with Big Bang Social

    SOCIAL partners with Big Bang Social

    Mumbai: Collective Artists Network’s Big Bang Social and India’s leading casual dining restaurant company, Impresario, behind iconic brands like SOCIAL, antiSOCIAL, and Smoke House Deli, have joined forces to form a unique partnership. SOCIAL provides a natural space for creators to come together, offering a platform where they can collaborate and share their work. By fostering these connections, SOCIAL plays an important role in enabling local communities, creating a vibrant environment where creativity and community spirit thrive.

    The essence of this partnership lies in its mission to empower creators across multiple cities to curate compelling narratives that celebrate the essence of their local neighborhoods. From the bustling streets of Hauz Khas to the charm of bylanes of Khar, from the vibrant spirit of Church Street to the yet-to-be-discovered gems, this collaboration brings in a new era of discovery and celebration of local culture.

    Impresario Entertainment & Hospitality Pvt Ltd chief growth officer Divya Aggarwal commented, “With the creative prowess of creators like comedians, writers, dancers, podcasters, visual design artists, poets, and more, we aim to showcase rich narratives that flaunt different aspects of neighborhoods and bring together local communities in the pincode. This partnership is a milestone development in discovery and celebration of local talents, paving the way for new initiatives in the F&B industry.”

    Sharing his thoughts on the partnership, Big Bang Social’s Dhruv Chitgopekar said, “At Big Bang Social, we are committed to providing creators with a platform to amplify their voices and showcase their unique perspectives. In this partnership, we seek to bring in a creative renaissance, where creators are empowered to weave narratives that align with the soul of neighborhoods, giving birth to a sense of exploration and pride in the local culture among patrons of SOCIAL.”

  • New Z6III offers exceptional specs for full-frame mid-range class models

    New Z6III offers exceptional specs for full-frame mid-range class models

    Mumbai: Nikon India Pvt Ltd has introduced the Z6III, its new high-performance Hybrid camera model that inherits the signature features of the Z9 and Z8, delivering high performance and exceptional specs in the full-frame mid-range class.

    “Continuing upon the legacy of our flagship Z series, the new Z6III stands tall as a pinnacle of performance in the full-frame mid-segment category. Boasting cutting-edge technology, including the world’s first partially-stacked CMOS sensor and an unrivalled EVF with a staggering resolution of 5.7M. With features tailored to meet the demands of India’s Wedding and Wildlife videographers, the Z6III delivers breathtaking high-resolution video capabilities of up to 6K/60p, Full HD 240p, and built-in N-Log, N-RAW and Pro Res Raw HQ functionalities. For photographers, it offers unparalleled autofocus precision, improved low light performance and the ability to capture decisive moments at a blazing 120fps with Pre-Release Capture, and continuous shooting at an impressive 20fps,” explained Sajjan Kumar, Managing Director, Nikon India Pvt. Ltd.

    Incorporating the latest technologies

    The Z6III adopts the world’s first partially-stacked CMOS sensor, which allows for 3.5x faster than the previous generation. This sensor allows for high-speed continuous shooting that enables Pre-Release Capture at up to 120 fps.  The camera also provides an additional option of shooting at 60 fps in FX format.

    The Z6III is further enhanced with a bright, high-res EVF of 4000 cd/m2 and 5760k dots with a wide colour gamut, making it easier to follow fast-moving subjects accredited to fast data readout from the partially-stacked CMOS sensor and quick processing of Nikon’s EXPEED 7.

    High performance and functionality inherited from top-tier models

    For high-resolution video production, the latest Nikon model allows 6K, 5.4K and Full HD/240p for up to 10x slow-motion video creation. Other than the wedding and wildlife genre Z6III is an excellent choice for shooting events such as live concerts, and interviews by offering video recording up to 125 minutes in 4K UHD/60p (8-bit) format. The Z6III also provides the flexibility for videographers to shoot videos in 12-bit ProRes RAW HQ and N-RAW formats, offering flexibility in colour grading.

    Superior AF performance

    Nikon’s latest model inherits the impressive -10 EV AF detection range from the Z9 and Z8, therefore making it an excellent choice for low-light conditions. The Z6III offers superior AF performance particularly in backlit scenes, with the capability to detect up to 9 types of subjects and enhanced focus efficiency on human faces. Moreover, the Z6III boasts an upgraded AF speed, now approximately 20 per cent faster than its predecessor.

    Superior Low-light Performance

    The latest Nikon camera can also capture stunning low light scenes with ISO ranging from 51200 for videos and 64000 for photos. The Z6III expands handheld shooting opportunities in low-light situations such as indoor scenes and nightscapes. Thanks to the EXPEED 7 high-speed image-processing engine, which helps in High ISO noise reduction, hence preserving the intricate textures in your photographs. The Z6III also achieves one of the highest in-camera Vibration Reduction (VR) in the Nikon Z series cameras with an 8.0-stop.

    The Nikon Z6III is equipped with focus point VR that reduces blurring in focused areas making it easy to frame subjects around peripheries.,

    Expansion of possibilities for imaging expression through new functions

    Gain better control over your creative photography with Flexible Color Picture Control for use with the NX Studio– Nikon’s image browsing, processing, and editing software. This exciting new option allows users greater freedom of expression for users with the support of Colour Blender and Colour Grading features, enabling the intuitive adjustment of light and colours to match your intent. Users can then export the combinations of configured settings from the NX Studio to the Z6III and register these as Custom Picture Controls, applicable at any time while shooting and reflected on the live display, for real-time preview of the results. Further, Z6III works in tandem with Nikon’s new cloud service, Nikon Imaging Cloud with support for new Imaging Recipes to expand possibilities for imaging expression. The Z6III firmware can be updated without the need for a computer or a smart device, with images captured by the camera to be uploaded automatically to Nikon Imaging Cloud as soon as it connects via Wi-Fi and transferred to pre-configured third-party cloud storage services, making the storage and sharing of images even more convenient. 

  • PNGS unveils new monsoon collection featuring Vaidehi Parshurami

    PNGS unveils new monsoon collection featuring Vaidehi Parshurami

    Mumbai: P N Gadgil and Sons (PNGS), has announced the exclusive launch of its latest jewellery collection, aptly named the ‘New Monsoon Collection.’ This exquisite collection boasts three distinctive looks tailored to cater to rural and urban markets.

    The traditional gold designs, crafted with intricate detailing, are designed for the rural market. These timeless pieces will be showcased through hoardings and outdoor advertising across rural regions, celebrating the rich cultural heritage and traditional aesthetics that resonate deeply with this audience.

    For urban customers, PNGS presents two modern and vibrant collections. The first features colorful stones, bringing contemporary jewelry a fresh and lively vibe. The second, adorned with red stones and offering a chic layered look, promises to add a touch of elegance and sophistication to any ensemble. Both collections will be prominently featured in PNGS’ digital campaigns and outdoor advertisements in urban areas and will be available for purchase in all PNGS stores and online platforms.

    Speaking about the new collection, PNGS’ CFO and COO Aditya Modak said, ‘We are thrilled to introduce the New Monsoon Collection, which beautifully marries tradition with modernity. With the charismatic Vaidehi Parshurami as the face for this campaign, we are confident that this collection will resonate with a wide audience, offering something unique for everyone.’

    Marathi actor and influencer Vaidehi Parshurami is the face of this new collection. Vaidehi, a celebrated Marathi entertainment industry figure, debuted with Mahesh Kothare’s movie “Ved Lavi Jeeva” in 2010. With over 736K followers on Instagram, her association with PNGS brings significant traction and visibility to the collection.

    PNGS continues to empower customers with cutting-edge CRM solutions and innovative technologies like the Karatmeter, ensuring utmost transparency and trust in every purchase. In 2023, PNGS achieved a commendable turnover of Rs 10,000 crore, driven by its expansive retail operations and robust bullion business. Looking ahead to fiscal year 2025, the brand anticipates a 12 per cent increase in revenue, fuelled by its ongoing expansion and a growing online presence.

  • Hybrid opens a new office in Gurugram, establishing it as the corporate headquarters in India

    Hybrid opens a new office in Gurugram, establishing it as the corporate headquarters in India

    Mumbai: Hybrid has announced the opening of its new office in Gurugram, Haryana. With this development, Hybrid aims to grow its presence in India and attract top local talent. The Gurugram office will also act as the new corporate headquarters for the brand in India, complementing its existing representative offices in Mumbai, Bengaluru, and Kolkata.

    Hybrid INSEA managing director and co-founder Shreyas Sathe reflected on the company’s journey in India, highlighting the market’s vast potential. “Our journey so far in India reflects the market’s tremendous potential. We have been able to align the interests of both brands and agencies by delivering outstanding campaign results through our cutting-edge, AI-driven products and solutions. As we progress further, I am sure we will be able to further strengthen our ties with brands and agencies and other major stakeholders in the digital ecosystem exceeding their expectations and enhancing their brand presence with our cookie-less solutions.”

    Hybrid entered the Indian market in 2020 and quickly became the market leader via its cutting-edge AI-driven advertising solutions such as Hybrid Platform contextual marketing suite VOX, Hybrid Places, and TV Sync technologies. From humble beginnings, Hybrid’s India team has been able to attract major brands and agencies such as Havells, Honda, Rado, Foundit, Mondelez, Shalimar Chemicals, TTK Prestige, GroupM, Dentsu, OMD, Interactive Avenues, and many more.  

    “With increasing privacy regulations and the decline of third-party cookies, there’s been a significant shift towards alternative, cookie-less advertising technologies that respect privacy laws. At Hybrid, we aim to lead this transition with our AI-driven contextual and programmatic solutions” said Hybrid country head India Gandharv Sachdeva.

    Hybrid is an international ad tech company that provides marketers and their agencies with technological solutions for buying and optimizing advertising campaigns in digital media. The company offers an entire ecosystem for programmatic ad buying and proprietary non-cookie solutions for contextual targeting and uses proprietary artificial intelligence algorithms based on neural networks. It specialises in providing innovative and customised solutions to improve the effectiveness of digital advertising campaigns. The company’s 10 representative offices worldwide include India, Poland, Indonesia, Vietnam, Germany, Mexico, Cyprus, The US, Thailand, and Singapore.

  • Maruti Suzuki’s ‘Run On What You Love’ celebrates freedom and adventure with S-CNG vehicles

    Maruti Suzuki’s ‘Run On What You Love’ celebrates freedom and adventure with S-CNG vehicles

    Mumbai: In a move to celebrate its innovative S-CNG technology, Maruti Suzuki India Limited (MSIL) is launching its dynamic new campaign, ‘Run On What You Love’. The campaign highlights the joy, freedom, and adventure that S-CNG vehicles offer, encouraging consumers to embrace a more sustainable and fulfilling driving experience. The campaign film features a captivating narrative that resonates with young, environmentally-conscious buyers who refuse to compromise on fun and exploration. It showcases the confidence and mileage provided by Maruti Suzuki’s wide range of S-CNG vehicles, empowering drivers to go further and discover more.

    Sharing his insights on the campaign, Maruti Suzuki India Ltd, senior executive officer of marketing & sales Partho Banerjee said, “The ‘Run On What You Love’ campaign celebrates the new-age CNG car buyer who is making a conscious choice and living life to the fullest. We believe CNG cars are no longer just about functionality; they are about enjoying the journey, embracing adventures, and pursuing passions. Through this campaign, we aim to inspire a new generation of drivers to explore the endless possibilities that S-CNG vehicles offer.”

    He further added, “We pioneered the CNG segment in India in 2010 and since then have won the trust of over 1.8 million customers who have loved the S-CNG technology for its optimal performance, unmatched fuel efficiency, and uncompromised safety. We aim to build on our current 74.1 per cent market share in the CNG segment by targeting higher volumes in this fiscal year.”

    The film’s vibrant visuals and upbeat music perfectly capture the essence of youthful exuberance and the joy of exploration with S-CNG vehicles. This multifaceted campaign will be promoted across TV, digital, radio and social media channels, including YouTube, Facebook, and Instagram.

    In addition to the campaign, the ‘Sustainability Drive’ was organized by MSIL in celebration of World Environment Day. This initiative took place in over 1700 cities nationwide, reflecting the Company’s strong commitment to environmental stewardship and sustainable practices.

    As part of this drive, every customer who walked into MSIL dealerships and expressed interest in S-CNG vehicles was gifted a plant. This symbolic gesture underscores the company’s dedication to promoting the idea of conservation and environmental well-being. Through this initiative, MSIL not only reinforced the environmental benefits of S-CNG vehicles but also engaged its customers in a meaningful way, inspiring them to take part in the journey towards a greener future.

  • Amazon Fresh expands reach to 130 plus cities in India

    Amazon Fresh expands reach to 130 plus cities in India

    Mumbai: Amazon India announced the expansion of Amazon Fresh, its full-basket grocery service of wet and dry groceries including fruits, vegetables, chilled products, beauty, baby, personal care, and pet products among other daily grocery needs, to 130-plus cities. Amazon Fresh sellers source fruits and vegetables from over 11,000 farmers and ensure the quality of the produce through a ‘four-step quality check’. Customers in 130-plus cities like Ambala, Aurangabad, Hoshiarpur, Dharwad, Una, Suri, and others will enjoy great savings and avail exciting deals from Amazon Fresh sellers and bank partners while building their weekly/monthly basket.

    Amazon Fresh IN director Srikant Sree Ram said, “Amazon Fresh is reshaping grocery shopping in India. We bring fresh produce and daily essentials right at the doorsteps of our customers across 130 cities in India. Our expansion and focus on quality products demonstrate our commitment to serve customers and offer them the best online shopping experience for fresh produce and daily essentials. Further, customers can avail benefits from cashback, offers, and bank discounts, adding value to their every purchase.”

    Amazon Fresh offers a simplified shopping experience, with a dedicated app-in-app for groceries on Amazon.in, and convenient features like personalized widgets, buy again option, and reminders to ensure that frequently shopped items aren’t forgotten during checkout. Customers love easy selection and navigation, and our recent launch of multiple thematic stores and events like mango store, summer store, IPL store etc. offers best value across the entire selection of high-quality groceries. Features like personalized widgets, buy again option, saved preferences, and more help customers with the ease and convenience to shop on Amazon Fresh. With super value days from the first to the sevent of every month, customers can build their monthly basket at value.