ITV

Category: Marketing

  • Studds rides high on 50 years of trust

    Studds rides high on 50 years of trust

    MUMBAI: Half a century on the road, and Studds still has its visor on the future. Celebrating five decades of safety, style and innovation, Studds Accessories Ltd. has launched a powerful new brand film that captures the spirit of trust the brand has built, helmet by helmet, since 1975.

    Shot against the breathtaking backdrop of Ladakh, the film is a visual ode to resilience and evolution, tracing how Studds has grown in sync with India’s ever-changing two-wheeler culture. Conceptualised and executed by Continu Media co-founder and director Rudraksh Vashist and produced by Tanya Dudeja, the cinematic piece combines stunning visuals with heartfelt storytelling. It showcases how Studds’ helmets have become more than just protective gear, they’re companions for every kind of rider, from daily commuters to mountain explorers.

    “Over the last 50 years, Studds has been the preferred choice for safety and reliability. We’ve evolved with changing times while bringing global standards to India,” said Studds Accessories Ltd managing director Sidharth Bhushan Khurana. “This film celebrates our journey and reinforces our commitment to innovation and customer trust.”

    Set to premiere across digital platforms, the film portrays riders across lifestyles and generations, reinforcing the message that a Studds helmet doesn’t just protect, it powers passion and purpose on the open road.

    With a legacy built on 7.4 million helmets sold last fiscal and global presence across Asia, Europe, and the Americas, Studds continues to prove that while trends change, trust never goes out of style.

  • Birla Opus Paints colours Diwali with love

    Birla Opus Paints colours Diwali with love

    MUMBAI: Looks like this Diwali isn’t getting cancelled, only coloured brighter! Birla Opus Paints has unwrapped the festive season with a touching new digital film that turns the spotlight from fireworks to family.

    Titled Kya iss baar Diwali cancel?, the film beautifully brings alive Birla Opus Paints’ philosophy, Duniya ko rang do, reminding viewers that the true sparkle of Diwali lies not in lights or rituals, but in the warmth of togetherness.

    The story follows a retired couple excitedly prepping their home for their son’s visit. When plans suddenly change and he cancels, disappointment threatens to dim their joy. But the father chooses to celebrate anyway, painting their home in his son’s favourite colour. As the couple light up their freshly painted house, they rediscover that love itself can illuminate any festival.

    Birla Opus Paints head of marketing Inderpreet Singh said, “What makes festivals memorable are the emotions behind the preparations, the anticipation, and the joy of being together. Our film celebrates this essence of togetherness and the role of colours in bringing people closer.”

    Echoing the sentiment, Leo South Asia chief creative officer Sachin Kamble added, “Diwali isn’t about grandeur; it’s about the relationships that colour our lives. In the Birla Opus world, colour doesn’t just beautify walls, it builds bonds.”

    Launched under Aditya Birla Group’s Grasim Industries, Birla Opus Paints continues to paint the town with emotion, crafting stories that prove when it comes to celebrating love and family, no festival is ever truly cancelled.

  • Uber hits the road with Motorhomes in more cities

    Uber hits the road with Motorhomes in more cities

    MUMBAI: Buckle up for a new kind of road trip. After cruising through Delhi NCR with a sold-out pilot, Uber is taking its Intercity Motorhomes experience to Mumbai, Bangalore, and Pune. The limited-edition offering, which lets riders book caravan-style vehicles for outstation getaways, opens bookings on 13 October, with rides starting 15 October.

    Initially launched in August to promote premium outstation travel, the Delhi pilot saw 100 per cent occupancy throughout its run, prompting the expansion. Each Motorhome comes loaded with road-trip luxuries, a TV, microwave, mini-fridge, and even a lavatory, offering up to five passengers a lounge-on-wheels experience complete with a driver and helper.

    “Uber Intercity has become a preferred choice for dependable and comfortable travel between cities,” said Uber India and South Asia director – consumer growth Shiva Shailendran. “With the success of Motorhomes and expansion to new cities, we’re strengthening Intercity’s position as the go-to for long-distance travel.”

    The festive season, known for weddings, holidays, and spontaneous getaways, makes this expansion timely. Riders can book trips through Uber Reserve, add stops, track rides, and access 24 by 7 support, though early booking is advised given the surge in demand.

    With over 3,000 intercity routes now under its belt, Uber continues to steer India’s outstation travel scene into a smoother, smarter future, one comfortable kilometre at a time.

  • Lotus White Glow gel crème shines in new campaign

    Lotus White Glow gel crème shines in new campaign

    MUMBAI: Glow with the flow, Lotus White Glow steps into the spotlight. Lotus Herbals, India’s leading natural skincare brand, has unveiled a sparkling new campaign for its iconic White Glow gel crème, marking 15 years of innovation. India’s first-ever gel plus crème formula, White Glow has long been a cult favourite, trusted across generations for its lightweight, non-sticky texture and powerful brightening benefits.

    The refreshed campaign highlights niacinamide, the star ingredient that has been part of the formulation from the beginning, along with herbal extracts of saxifraga, milk enzymes, and grapes. Clinically proven to reduce dark spots, sun tan, and restore glow from within, the gel crème offers a practical, modern solution for today’s youthful, ingredient-conscious consumers.

    At the heart of the campaign is a relatable story: a young woman struggling to take the perfect selfie due to persistent dark spots. Enter White Glow gel crème, helping her regain confidence with radiant, even-toned skin. Emerging talent Heer Achchra brings the narrative to life with natural charm and relatable energy, embodying the confident, skincare-savvy consumer of today.

    The multi-platform campaign will run across television, OTT, digital, social media, and out-of-home, including co-powered sponsorship on West Bengal’s popular show Sa Re Ga Ma Pa, Zee5 integrations, and a pan-India CTV campaign on Jio Star. In-store POP activations across India will ensure strong on-ground visibility.

    Lotus Herbals CMD Nitin Passi said, “We are delighted to unveil our new campaign for the path-breaking Lotus White Glow gel crème. With refreshed packaging and renewed focus on niacinamide, we are proud to present this trusted formulation to a new generation. At Lotus Herbals, we evolve with our consumers, and this campaign ensures White Glow continues to shine across generations.”

    With this refreshed campaign, Lotus White Glow gel crème continues to cement its place as a go-to skincare essential for radiant, selfie-ready skin, proving that great glow never goes out of style. 
     

  • Breaking youth drug codes with Mathrubhumi’s parent-focused campaign

    Breaking youth drug codes with Mathrubhumi’s parent-focused campaign

    MUMBAI: When it comes to tackling substance abuse, Mathrubhumi is proving that knowledge is the ultimate weapon. The media house’s latest anti-drug campaign, featuring youth icon Roshan Mathew, isn’t about moralising or over-dramatising, it’s about arming parents with the tools they need to spot trouble before it escalates.

    Titled simply yet powerfully, the campaign takes a realistic, engaging approach to the complex issue of youth drug use. It dives straight into the world parents rarely see, decoding the slang, secret codes, and even the pricing of substances that school-going children might encounter. By blending hard facts with practical guidance on monitoring financial transactions and recognising behavioural red flags, the initiative goes beyond typical warnings.

    “We aim to go beyond mere warnings and public appeals. The goal of this campaign is to arm parents with the specific knowledge they need to win this fight,” said Mathrubhumi managing director M.V. Shreyams Kumar. The approach shifts the focus from scaring young people to equipping the adults closest to them parents, families, and teachers with actionable insight.

    Maitri Advertising managing director Raju Menon of which conceptualised the short film, emphasised the strategy behind the realism. “While most anti-drug campaigns target the users themselves, we wanted to speak to those most likely to identify the issue early. Sure, kids might adapt their slang after seeing this, but at least we give parents a headstart.”

    The short film’s reception has been electric, sparking conversations across social media and in households alike. Its appeal lies in its authenticity: instead of bombarding viewers with fear-inducing images or exaggerated scenarios, it presents knowledge in a digestible, relatable format. Parents are shown not just what to look for, but how to interpret subtle signals from behaviour, conversations, and even financial patterns, a roadmap for proactive engagement.

    By leveraging Roshan Mathew’s relatability among the youth, the campaign bridges the generational gap. It reminds parents that influencing children about the dangers of drugs isn’t about confrontation, it’s about connection, awareness, and timely action. Every code word decoded, every price point revealed, and every practical tip shared is a small but crucial victory in the fight against substance abuse.

    Mathrubhumi’s initiative stands out for transforming anti-drug messaging from abstract warnings into tangible, everyday tools for parents. It’s a campaign that proves education and awareness can be both accessible and compelling, encouraging adults to step into the roles they’re naturally equipped for guides, protectors, and early responders. In a world where quick fixes and shortcuts often dominate, Mathrubhumi reminds us that vigilance, knowledge, and parental involvement remain the most effective measures.

    With this campaign, the message is crystal clear: the first line of defence against youth drug abuse isn’t law enforcement or peer pressure, it’s informed, attentive parents, ready to decode the hidden signals before it’s too late.

  • Juliet Apparels glows with fearless feminine fashion

    Juliet Apparels glows with fearless feminine fashion

    MUMBAI: Get ready to let your wardrobe steal the spotlight. Juliet Apparels, one of India’s most trusted women’s wear brands, is celebrating nearly five decades of dressing women with boldness, comfort, and care.

    From humble beginnings in a small Mumbai workshop, Juliet has grown into a brand that resonates across generations. Its mission has always been simple yet powerful: to create clothing that understands women, not just how they look, but how they live. Whether it’s a teenager buying her first bra, a mother seeking ease, or a grandmother relying on trusted everyday wear, Juliet has been a constant companion.

    Innovation has been at the heart of the brand, with thoughtful creations like period panties, mastectomy bras, built-in bra nightwear, and the ever-popular Cloud Panty. Each piece reflects a deep understanding of women’s needs, proving that fashion can be both functional and empowering.

    Juliet’s latest collections embrace fearless femininity with breezy fabrics, flattering cuts, and mood-lifting colours that flow seamlessly from boardrooms to coffee breaks. Inclusive sizing, thoughtful pricing, and versatile designs make every outfit a celebration of individuality, freedom, and confidence.

    “Juliet isn’t just clothing, it’s care you can wear,” the brand says. “It’s a friend, a constant, and above all, a fearless expression of womanhood.”

    As the brand moves forward in a digital-first world, it stays rooted in its origin story, stitching care into every seam and giving women the confidence to shine, one outfit at a tim

  • India Runs on Valour in Red FM and Army’s Shauryaveer 2025 Event

    India Runs on Valour in Red FM and Army’s Shauryaveer 2025 Event

    MUMBAI: They say courage marches on but this time, it’s running. The Indian Army, in partnership with Red FM, is taking patriotism off the parade ground and onto the streets with Shauryaveer 2025 Run for India, a heart-thumping tribute to bravery, fitness, and national unity. Set to flag off on 26 October 2025, the event marks the 79th Shaurya Diwas, commemorating the indomitable spirit of India’s armed forces. But Shauryaveer isn’t just a run, it’s a stride of solidarity, a living reminder that the nation’s real heartbeat lies in the courage of its soldiers and the people who stand beside them.

    The Delhi Cantonment will come alive as citizens run shoulder to shoulder with jawans, each kilometre echoing with pride and purpose. The event features four run categories 21 km, 10 km, 5 km, and 3 km, ensuring that everyone, from seasoned athletes to first-time runners, finds their pace in this patriotic marathon.

    More than an endurance event, Shauryaveer 2025 channels the essence of the Fit India Movement, transforming fitness into a shared act of tribute. The route may be measured in kilometres, but the emotion that powers it stretches far beyond.

    In a country where soldiers embody selflessness, the initiative bridges the gap between uniformed valour and civilian admiration. For many participants, it’s not about crossing the finish line first, it’s about carrying the spirit of unity every step of the way.

    Red FM & Magic FM, director and COO Nisha Narayanan captured the campaign’s soul best: “Shauryaveer 2025 Run for India is a powerful tribute to the Indian Army, where every kilometre is a stride of unity, pride, and remembrance. What makes it truly special is the opportunity for citizens to run alongside our Armed Forces, celebrating the values that bind us as one nation.”

    She added, “At Red FM, we feel honoured to be associated with this initiative and to carry its message across the length and breadth of the country. I urge everyone to come forward, take part, and show their support for the Indian Army through this remarkable initiative.”

    From morning warm-ups to the sound of sneakers pounding the pavement, Shauryaveer promises a morning where discipline meets celebration. It’s where slogans of “Jai Hind” replace finish-line cheers and medals carry the weight of emotion rather than metal.

    And while the run honours the military’s unflinching courage, it also celebrates something larger the spirit of togetherness that fuels India’s everyday heroes. It’s a reminder that fitness, much like freedom, thrives when shared.

    Behind the event’s beat is Red FM, India’s largest private radio and entertainment network, known for being “hyper-local, hyper-vocal” with its trademark attitude Bajaate Raho! With over two decades of legacy and 663 award-winning campaigns, Red FM has long championed social causes that resonate with the pulse of the nation.

    This partnership with the Indian Army takes that spirit a notch higher turning airwaves into avenues for action. From radio promos to digital buzz, Red FM’s footprint ensures the message of Shauryaveer reaches every corner of the country.

    Registrations are open on Red FM’s official website and India Running, inviting citizens across age groups and cities to join this marathon of meaning. Whether you run three kilometres or twenty-one, every step becomes a salute, every breath a pledge.

    Because in Shauryaveer 2025, it’s not just about running for fitness, it’s about running for India.

  • Amit Badlani earns green glory from Gujarat CM

    Amit Badlani earns green glory from Gujarat CM

    MUMBAI: Turning industrial progress into a green revolution, Amit Badlani has been honoured by Gujarat’s chief minister Bhupendra Patel for his remarkable contributions to sustainability.

    Vihaan Clean & Green Tech and Go Green Mechanisms Pvt. Ltd. managing director Amit  Badlani has spent 17 years championing eco-friendly industrial practices. Under his leadership, Vihaan Clean & Green Tech, a Hyfun Foods subsidiary, has set new standards with world-class Common Effluent Treatment Plants (CETPs) and Zero Liquid Discharge (ZLD) systems, combining efficiency with environmental responsibility.

    The accolade also celebrates the company’s community initiatives, from afforestation drives to sustainable infrastructure projects. Earlier this year, Vihaan planted 400 trees in collaboration with the Gujarat Pollution Control Board (GPCB) for World Environment Day, earning praise for its tangible impact on local ecosystems.

    “This honour is a collective achievement, it belongs to every engineer, operator, and visionary who believes in building industries that coexist responsibly with nature,” said Badlani. “At Vihaan, sustainability isn’t a goal but a practice. Every project brings us closer to a cleaner tomorrow, where progress and preservation go hand in hand.”

    The award ceremony, attended by senior officials including minister of state Harsh Sanghvi, highlighted Badlani’s leadership in sustainable industrialisation, aligning with India’s Vision 2070 for net-zero emissions.

    Vihaan Clean & Green Tech continues to redefine industrial environmental management. Its CETP behind Fanidhar Mega Food Park in Mehsana, Gujarat, is among India’s largest and most advanced, treating 10 MLD of wastewater and recycling it to IS 10500 drinking water standards, a model of green innovation that proves eco-conscious growth is not just possible, but profitable.

  • Motorola gets an edge with Android 16 rollout

    Motorola gets an edge with Android 16 rollout

    MUMBAI: Talk about ringing in the future! Motorola has officially started rolling out Android 16 across its premium smartphone range, giving users a smarter, sleeker, and more secure experience.

    The tech giant, known for blending reliable hardware with clean software, is once again proving it’s ahead of the curve when it comes to timely updates. The rollout begins with the motorola edge 60 pro, edge 60 fusion, and edge 50 pro, devices already celebrated for their design and camera prowess, now powered up with Android 16’s enhanced features.

    This latest update isn’t just a polish, it’s a power-up. From notification auto grouping for a clutter-free experience to instant hotspot for password-free connectivity across Google devices, Android 16 brings a new level of ease to daily use. The addition of modes allows users to customise their phone’s behaviour whether they’re sleeping, driving, or working, while advanced protection fortifies privacy with a single tap.

    Motorola has also introduced Moto secure 5.5, featuring “Secure power-off,” a safeguard preventing stolen phones from being switched off. Add to that detailed battery health stats, smarter diagnostics, and enhanced accessibility, and you’ve got an update that’s both brainy and brawny.

    “The rollout of Android 16 on our smartphones demonstrates our commitment to providing faster, smarter, and more secure updates,” said Motorola India managing director T.M. Narasimhan. “Starting with our premium Edge series, we’re ensuring users enjoy the very best of innovation and experience.”

    The rollout will expand soon across more Motorola devices, cementing the brand’s reputation for blending innovation with user-centric design. In short, Motorola’s message is loud and clear: stay updated, stay ahead.

     

  • Campa paints Kolkata purple for Puja glory

    Campa paints Kolkata purple for Puja glory

    MUMBAI: Talk about a bottle shock! Campa just turned Kolkata’s Durga Puja into a fizzy purple fiesta that had the city bubbling with excitement. At the iconic Tala Prattoy Pandal, the beverage brand unveiled a jaw-dropping 30-foot 3D anamorphic installation celebrating the spirit of “Big Bottle, Big Celebration.” The massive spectacle blended dance, food, festivity, and joy into one effervescent ode to Puja revelry, making Campa Cola and Campa Energy the toast of the town.

    The larger-than-life experience, crafted by Inventech, a division of Laqshya Media Group, reimagined how brands can merge technology and tradition. “Durga Puja is the true embodiment of culture and togetherness, and this anamorphic experience captured that spirit perfectly,” said Inventech CEO Sommnath Sengupta.

    From families and influencers to selfie-seekers and art lovers, thousands thronged the site, stopping mid-hop to click, share, and soak in the spectacle. The installation quickly became the city’s newest must-visit landmark, adding a sparkling twist to pandal hopping.

    With its purple takeover, Campa proved that celebration, when bottled with imagination, can truly overflow.