ITV

Category: Marketing

  • Riya Group partners with Air India Express

    Riya Group partners with Air India Express

    Mumbai: Riya Group has announced a strategic alliance with Air India Express, a subsidiary of Air India. This enterprising collaboration integrates Riya’s comprehensive visa services on the airline’s website, enabling customers to promptly access and apply for visas to any destination worldwide.

    Riya Group’s established vertical Riya Visa Services aims to ease the pre-travel booking journey for customers with its extensive suite of services. This includes worldwide visa applications, processing of all visa types, checklist updates, status checks and much more.

    Integrating a one-stop approach, this progressive step is conceived to ease the visa application process and enhance a traveller’s holistic booking journey on the Air India Express website. Passengers no longer need to navigate multiple websites to expedite their visa application process. This customer-centric outlook will enable users to browse flights and apply for their visas all in one place.

    Speaking on this lucrative partnership, Riya Group vice chairman Nitin John said “Visa has been one of our most promising and fast-growing verticals. Even before Riya Group pioneered holistic solutions for travel partners, we offered extensive visa services to appease the growing demands in the 80s. Today, through this alliance with the esteemed Air India Express, we are excited to expand our reach and enhance traveller’s experience even before their trip begins. This strategic collaboration aims to curb the prevailing challenges a passenger undergoes in planning their journey. Hence, this integration of comprehensive visa services directly on the airline’s website is our progressive step towards easing a traveller’s visa processing experience.”

    In addition, Air India Express chief commercial officer Ankur Garg states “At Air India Express, we are unwavering in our dedication to optimising the travel experience for our valued guests. The introduction of our new Visa Services effectively eliminates the longstanding challenges associated with the often-arduous visa application process. By leveraging this innovative platform, travellers can now navigate a streamlined and efficient system, minimising wait times and eliminating the need for physically visiting visa application centres.”

  • Over 34,000 submissions for OPPO India’s Imagine IF Photo Awards

    Over 34,000 submissions for OPPO India’s Imagine IF Photo Awards

    Mumbai: Within seven weeks, OPPO India received 34,000 plus entries from photographers across India for the imagine IF Photography Awards 2024 in round one which concluded on 15 June 2024.

    OPPO launched the Imagine IF Photography Awards globally in 2023 to spark creativity in mobile photography and showcase the prowess of OPPO camera technologies. The competition made its foray into India this year after the success of the inaugural edition.

    Round one invited Indian citizens over 18 years to share their smartphone photographs across nine categories: Landscape, Portrait, Colours, Unfading Moment, Fashion, Snapshot, Light, Travel, and Collection. Of these 34,000+ entries, the ‘Portrait’ category emerged as the most popular and garnered 26 per cent of the submissions. This was followed by ‘Landscape’ which witnessed 20 per cent participation.

    OPPO India head of digital marketing Sushant Vashistha said, “We are thrilled with the overwhelming response to the platform. The high volume of entries uncovers new photography talent across India, and we are glad to present them with an opportunity and a platform to showcase their work on a global stage.”

    The top 50 photographers will move to round two by end of June and the final six winners will be announced on 25 July 2024. “The shortlisted photographers will get to shoot exclusively on our flagship OPPO Find X7 Ultra device and experience the world’s first Quad Main Camera while submitting their nominations for round two. We are excited to see the next set of photos and the creativity they will showcase.” added Sushant Vashistha.

    To generate excitement around the competition, OPPO India released a brand video on its Instagram featuring director, screenwriter, and Indian ambassador for the initiative, SS Rajamouli with TV producer and actor, Raghu Ram. The video presents Raghu as the judge of a photography contest, and in true Raghu fashion, he is shown losing his cool over the photography capabilities of the contestants. Raghu’s level of disappointment is consistently on the rise and so is his anger. Just then, SS Rajamouli enters the scene and advises Raghu to nurture creativity rather than shun it. Following this, Raghu’s attitude shifts, and he is shown sharing encouraging feedback with the contestants with a big smile.

    The Imagine IF entries are being judged by a panel of expert photographers including celebrity wedding and portrait photographer and OPPO Imaging expert Joseph Radhik, wildlife photographer Aarzoo Khurana, fashion photographer Arjun Mark, and other global jury members.

    All top six winners will get an opportunity to attend the Paris Show 2024 and collaborate with OPPO India for photography-led projects in future. The Gold awardee will receive a cash prize of Rs 5,00,000, two Silver winners will get Rs 2,00,000 each and three Bronze winners will win Rs 1,00,000.

  • MSI Laptops celebrate 20 years of innovation in portable experiences in Mumbai

    MSI Laptops celebrate 20 years of innovation in portable experiences in Mumbai

    Mumbai: MSI, a leader in the world of gaming solutions and laptops marked the 20th anniversary of MSI Laptops with a grand celebration and exhibition of some of the most groundbreaking innovations from the brand at Infinity Mall in Malad, Mumbai on 21st & 22nd June 2024. The event saw a presence of 2000 plus attendees, who had an opportunity to immerse themselves in MSI’s innovations firsthand.

    With India continuing to be MSI’s best performing market in Asia, the brand announced its further plans for expansion in the market. MSI, which currently operates in three major categories – Gaming, Creators and B&P series, with gaming leading the lion’s share aims to achieve a 2X growth by the end of 2024. Currently having 30 laptop experience centers across eminent markets like Mumbai, Bengaluru, New Delhi, and Pune, the brand intends to increase this number to 50 stores by the end of the year. Furthermore, in line with the positive performance of MSI and increasing popularity in the premium high-end laptops segment RTX 4070 & above, the brand plans addition to its existing 200 SKUs and aims at launching 100 more by the end of 2025.  

    As part of the celebration, MSI also announced significantly expanding its retail footprint through a strategic partnership with Croma, one of India’s leading electronics retailers. This collaboration will be demonstrated across 35 key Croma branches in markets such as Delhi, Maharashtra, Gujarat, and Hyderabad amongst others.  

    Commenting on this significant milestone, MSI regional marketing manager Bruce Lin said “Our 20th Anniversary celebration marks MSI’s commitment to innovation and our relentless pursuit of delivering exceptional computing experiences. India continues to be one of the leading and key focus markets for us and we will continue to expand our network further to cater to a larger consumer base by launching more innovative and affordable options. We also aim to expand our experience centers to offer our consumers a more immersive and hands-on experience with the brand.”

    MSI has been in India for over 10 years, providing a blend of luxury aesthetics with cutting-edge technology and extreme performance with a special focus on customer satisfaction. Apart from selling via its experience centers, the brand’s products are also available on Flipkart, Amazon, Croma, and Reliance Digital. Currently, the brand has a presence in all the metro and tier one cities of the country and it plans to penetrate deeper into tier two.

  • See the world in a new light with Lenskart’s game-changing BLU screen glasses

    See the world in a new light with Lenskart’s game-changing BLU screen glasses

    Mumbai: Lenskart, a premier eyewear retailer in India, introduces its latest innovation Lenskart BLU lenses. These innovative lenses are specifically designed to combat the negative effects of blue light exposure from digital devices.

    In today’s digital age, the prevalence of blue light exposure has increased exponentially. Adults now dedicate roughly half of their day to digital screens, while a staggering 84 per cent of teenagers indulge in screen binge-watching sessions. Moreover, remote work has further intensified screen time, with 70 per cent of telecommuters reporting endless work hours. This overexposure impacts our sleep cycle and leads to various eye problems such as headaches, dry eyes and blurred vision.

    Recognizing these issues, Lenskart has developed BLU Screen Glasses, which block up to 98 per cent of blue light, reduce glare and relieve eye strain with the help of anti-glare coating on the lenses. These lenses also offer protection against UV rays and ensure visual clarity by keeping dust and scratches at bay.

    They are available for all, from zero power to those who don’t need vision correction to prescription lenses. They are also compatible with a vast selection of stylish frames, so you can protect your eyes without sacrificing your style.

    With Lenskart BLU Screen Glasses, you can now give your eyes a much-needed break and transform the everyday viewing experience. Whether working long hours or enjoying your favourite TV shows, Lenskart BLU is now the perfect companion for eye protection and comfort.

  • OpraahFx forays into meme marketing with ‘OhsoFunny’

    OpraahFx forays into meme marketing with ‘OhsoFunny’

    Mumbai: OpraahFx, an influencer marketing and talent management firm, becomes the pioneer by introducing a dedicated meme marketing wing, ‘OhsoFunny’.

    With meme pages over 160 million followers and original meme creators boasting over 10 million followers, ‘OhsoFunny’ team is all set to revolutionize the meme marketing scenario in India.

    Sharing his excitement, OpraahFx founder Pranav Panpalia said, “To keep up with trending topics, memes have become an essential format. Partnering with popular meme creators adds authenticity to a campaign, enabling it to connect with the audience more deeply. Our team features India’s top OG meme creators who excel at making content go viral and trend through memes. Over 40 leading mainstream meme creators will be working in the team to offer the best results.”

    Meme-based content often generates higher engagement than traditional advertisements, serving as a compelling communication tool, particularly among Millennials and Gen Z. With India being the country with the second-largest number of internet users globally, its internet market is highly attractive. According to a report, there were approximately 470.1 million active social media users in India monthly throughout 2022, with these users spending an average of 2.6 hours daily on social media. This indicates that the meme segment is poised for substantial growth, making it a valuable strategy for spreading viral content and enhancing brand awareness.

    Pranav further added saying, “By harnessing the power of memes, brands can align with the interests and values of these demographics, crafting content that truly resonates with them. We have creators to produce on-demand content and execute campaigns across our extensive network to meet specific needs”

    Sharing memes is how millennials communicate with each other and that makes meme marketing the bedrock of easily shareable brand-amplifying content. “OhsoFunny” is for brands looking to leverage the power of memes in their marketing campaigns.

    OpraahFx has been successfully nurturing the vibrant influencer ecosystem through its three verticals: OP Gaming, OP Glam, and OPTech and now with ‘OhsoFunny’ it aims to further strengthen the brand value.

    Memes have swiftly infiltrated the marketing landscape, becoming indispensable tools for brands looking to connect with their audiences in a more engaging and relatable manner.

  • Marico expands its breakfast portfolio with Saffola Muesli

    Marico expands its breakfast portfolio with Saffola Muesli

    Mumbai: Marico, one of India’s leading FMCG companies has announced the launch of Saffola Muesli with Flavour Pops, aiming to leverage the brand’s equity in the adult breakfast segment.

    Over the years, Saffola has emerged as one of the leading players with a wide breakfast range, having become #India’s No. 1 Brand in Oats and launching extensions to categories like Peanut Butter, Honey etc. Saffola has continuously innovated to meet the evolving needs of consumers to make convenient nutrition ‘exciting’. Building on its legacy and commitment, the brand peps up the category with crunchy muesli, in three new delicious and flavourful options – Kesar Crunch, Berry Crunch and Choco Crunch.

    Saffola launched their range of Muesli, keeping in mind the popular flavours associated with milk, – whether it’s the rich and aromatic kesar, the fruity goodness of berries, or the indulgent and dainty chocolate. These variants are crafted to make breakfast an enjoyable and satisfying experience with a burst of flavour and crunch delivered through the inclusion of a unique flavour pops format. Made with a natural mix of multigrain and millet, the flavour pops make Saffola Muesli irresistibly crunchy till the last bite. Moreover, each flavour is designed to satisfy the palate combined with a blend of 15-in-1 fruits, nuts, seeds, millet & more, that make it a powerhouse of nutrition.

    Speaking about the launch of the new products, Marico Ltd.  India & foods business chief operating officer Vaibhav Bhanchawat said, “Our foray into the Muesli Category marks a significant milestone in line with our brand proposition of offering consumers “better for you” products with a “taste first” approach. While there is a growing need of products that deliver convenient nutrition, we also understand that consumers equally want their breakfast to be exciting and uplifting as it sets the tone for the rest of the day. We identified the opportunity to bring excitement and familiarity to a new-age category like Muesli, much like the success we have seen in making oats exciting through Saffola Masala Oats. The idea was to deliver consumer delight through our unique flavour pops format that gives a burst of flavour and an irresistibly crunchy experience. We believe these popular flavours launched under Saffola Muesli with Crunch Flavour Pops will help consumers “brighten up their mornings to take on the day.”

  • Wildcraft partners with Swiggy Instamart & Zepto

    Wildcraft partners with Swiggy Instamart & Zepto

    Mumbai: As schools and colleges gear up for the back to school/campus season, Wildcraft India, India’s foremost outdoor brand, is excited to announce its strategic partnership with top quick commerce platforms: Swiggy Instamart & Zepto.

    Wildcraft is a consumer-centric brand, committed to being accessible wherever customers shop. This tie-up ensures that Wildcraft’s popular school backpacks and travel accessories are now just a click away for the students, making the shopping experience seamless, convenient and hassle free.

    Apart from backpacks the brand is also launching school accessories, travel accessories, clothing accessories and its outdoor apparel range.

    “Back-to-school is a peak time for the kids and the parents, shopping for new things. We are thrilled that our partnership with leading quick commerce platforms will now make our most-loved Wildcraft backpacks accessible in a 10 min hassle-free order and delivery. Our partnership with Swiggy & Zepto reaffirms our commitment towards our target consumers and offering them the best shopping experience, ensuring that our customers can access high-quality Wildcraft products quickly and easily”, said Wildcraft co-founder Siddharth Sood.

    Wildcraft products are available on Swiggy Mall/Swiggy Instamart & Zepto in major cities including Delhi, Gurugram, Faridabad, Bangalore, Mumbai, Pune, Hyderabad, Kolkata & Chennai, bringing Wildcraft’s school backpacks to a wider audience for quick delivery.

    Phani Kishan, CEO of Swiggy Instamart, added, “During the back-to-school season, we understand the need for convenience, especially amidst the hustle and bustle. Our partnership with Wildcraft is about making life easier for parents and students. By offering Wildcraft’s top-notch products through Swiggy Instamart, we ensure that essential school gear is just a click away. This collaboration is not just about delivering backpacks; it’s about delivering peace of mind and a seamless shopping experience.

    On the announcement, Vinay Dhanani, President, Zepto, shared, “At Zepto, we understand that the back-to-school season can be overwhelming for parents and students alike. That’s why we’re committed to providing a wide range of essential school supplies at unbeatable prices, ensuring you get everything you need—from chart paper and maps to a complete set of back-to-school necessities—delivered in just 10 minutes. By partnering with Wildcraft, we’re not just delivering high-quality products; we’re giving parents more time to spend with their children. This season, let Zepto be your go-to for all back-to-school needs, making your life easier and more convenient.”

  • Senco Gold and Diamonds launches captivating song featuring Sushant Divgikar

    Senco Gold and Diamonds launches captivating song featuring Sushant Divgikar

    Mumbai: In a bid to support LGBTQ+ community for Pride Month, Senco Gold and Diamonds, one of the largest jewellery retail chains of India in collaboration with trailblazing Indian drag queen, singer, and actor Sushant Divgikar has launched a powerful anthem ‘Pehchaan’. The song is a deep rumination and vulnerable insight into the singer’s world and personality.

    Voicing the song for the campaign, this mesmerizing symphony signifies Sushant’s declaration of self-identity and the unapologetic acceptance of one-self. The two-and-a-half-minute video portrays a rallying cry, a lament, and a joyous declaration of their flamboyant personality. The lyrics further gives homage to the inner fire that drives and pushes one out of the shadows to stand tall in authentic glory.

    “Music unites people in much the same way that advocacy does, bringing people together to fight for a better world. Our latest campaign, ‘Pehchaan’ is driven by the insight that an individual’s journey of discovering their gender, sexual orientation and preferences is unique. Through powerful storytelling and vibrant soundtrack, we at Senco Gold and Diamonds intend to make a statement about the importance of acceptance and belonging.” said Senco Gold Ltd director and head of marketing & design Joita Sen.

    Senco Gold and Diamonds is renowned for its exceptional designs and commitment to quality. The brand has earned the trust of customers nationwide by creating beautiful memories through its jewellery. Senco Gold and Diamonds offers a wide range of modern and traditional jewellery to meet the evolving needs of its customers for every occasion and celebration.

  • Signify launches NatureConnect lighting at India Light Festival 2024

    Signify launches NatureConnect lighting at India Light Festival 2024

    Mumbai: Signify, (Euronext: LIGHT) the world leader in lighting, today announced the launch of NatureConnect; an industry-first revolutionary product, designed to enhance well-being by bringing the benefits of natural light indoors. Inspired by biophilic design principles, NatureConnect mimics the natural rhythm of sunlight, promoting a healthier circadian rhythm, improved mood, enhanced focus, and better sleep quality.

    NatureConnect – The Lighting Inspired by Nature

    Research indicates that people spend 90 per cent of their time indoors, emphasising the importance of creating healthy indoor environments. NatureConnect addresses this need by utilizing elements of nature in interior spaces to create healthy, engaging, and inspiring environments with a proven biophilic design principle. Recognizing the profound impact of light on our physical and mental well-being. Nature Connect’s groundbreaking technology emulates the dynamic variations of sunlight throughout the day, helping to balance the body’s circadian rhythm and improve overall health, energy levels, mood, productivity, quality of sleep and overall well-being.

    Commenting on the launch Signify, Greater India CEO & MD Sumit Joshi said, “We are proud to bring this industry-first innovation for our customers across India, NatureConnect is tailor-made to bring natural light indoors. Its revolutionary lighting system, developed through extensive research recreates the positive effects of natural light indoors, for professional spaces, hospitality, and the healthcare industry in India. By utilizing energy-efficient LEDs and smart controls, NatureConnect seamlessly adjusts to the changing light patterns throughout the day, enhancing overall well-being and improving productivity. At Signify, we believe in creating products that not only meet but exceed our consumer’s expectations. And with this launch, we are confident that we will redefine the standards for indoor lighting.”

    “Bringing in the right light and the right moment, NatureConnect offers the colours and dynamics of nature for a fully immersive experience, helping individuals reconnect with the constant cycles and variations of nature. With the increase in focus towards health and well-being, we are sure that NatureConnect will play a major role in driving productivity gains and transforming lighting experiences, across industries.“ said Signify, Greater India head of professional business  Girish K Chawla.

    Key Benefits of Nature Connect: Visual, Biological and Emotional wellbeing

    1    Improved Circadian Rhythm: Helps regulate sleep-wake cycles for better sleep quality
    2    Enhanced Mood: Promotes a positive mood and reduces stress
    3    Increased Focus: Improves concentration and productivity
    4    Greater Well-Being: Creates a healthier and more engaging indoor environment

    Seamless Integration and Control – Sky is not the limit

    Launched at the India Light Festival 2024, NatureConnect system comprises three key components, each designed to recreate the natural rhythms of sunlight: SkyRibbon, provides a soft glow imitating morning and evening twilight; Daylight, a ceiling luminaire that changes colour and intensity to mimic daylight patterns; and Skylight, a window-like wall fixture that simulates the effect of natural sunlight streaming in. To accommodate a variety of widely used ceiling types, NatureConnect is flexible and provides three options for ceiling installation: recessed, suspended, and surface mounted. The Nature Connect Lighting system includes the NatureConnect link, a device that seamlessly integrates with popular control systems like Interact. This enables users to easily select NatureConnect scenes, adjust brightness levels, or execute complex light recipes for a fully customizable lighting experience. The system also supports DALI DT8 tunable white luminaires for enhanced versatility.

    Green Building and Wellness – Tailor-made solutions

    As the focus on green building practices intensifies, NatureConnect aligns with sustainability goals while prioritizing health and well-being tailor-made for you. By mimicking natural light patterns, the innovative lighting system contributes to a healthier and more productive indoor environment.

    Signify’s Commitment to Well-Being – Lighting Inspired by Nature

    The introduction of Nature Connect Lighting aligns with Signify’s commitment to enhancing life with light in line with the brand vision of ‘Brighter Lives, Better World’. It represents another significant milestone in our ongoing mission to deliver innovative, sustainable, and human-centric lighting solutions in India. 

  • Weekend Unwind with: Europe Girl Cosmetics Waqas Lasania

    Weekend Unwind with: Europe Girl Cosmetics Waqas Lasania

    Mumbai: With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com’s Weekend Unwind—a series of informal chats that peek into the minds of business executives through a fun lens in an attempt to get to know the person behind the title a little better.

    In this week’s session, Europe Girl Cosmetics founder Waqas Lasania.

    Without further ado, here it goes…

    1. Your mantra for life
    Ans: The mantra that I have always believed in is “Enjoy the journey.” Life is about savoring experiences and embracing the challenges that come along but what is important is finding joy in that. It is important to appreciate every moment and not just focus on the end goal.

    2. A book you are currently reading or plan to read
    Ans: One book that I am currently reading is the ‘Art of Thinking Clearly’ by Rolf Dobelli. This book opens the door to life-changing experiences and leads the reader to improve clarity and rationality in our daily lives.

    3. Your fitness mantra, especially during the pandemic
    Ans: My fitness mantra during the pandemic has been “adapt and persevere.” Staying active has been crucial not just for physical health, but for mental well-being too.

    4. Your comfort food
    Ans: My comfort food is a hearty plate of curry with rice. It’s simple, filling, and always hits the spot. The rich flavors and warmth of the curry bring me a sense of home and comfort, making it the perfect dish to enjoy when I need a little extra cheer.

    5. A quote or philosophy that keeps you going when the chips are down
    Ans: When the chips are down, I remind myself that tough times never last, but tough people do. I have always believed that challenges are opportunities in disguise and with resilience and a positive mindset one can overcome any obstacle.

    6. Your guilty pleasure
    Ans: My guilty pleasure is spending an evening with a great movie and some classic music. There’s something so comforting about losing myself in a good film and then relaxing with timeless tunes.

    7. The last time you tried something new
    Ans: The last time I tried something new was when I took up pottery.  It was both relaxing and rewarding to shape clay into something beautiful. This experience reminded me of the joy in learning and creating from scratch.

    8. A life lesson you learned the hard way
    Ans: A life lesson I learned the hard way is that patience truly is key. I used to expect immediate results and grew frustrated when things didn’t go as planned but with time, I realised that true success requires persistence and resilience through challenges. Trusting the process has made all the difference in achieving my goals.

    9. What gets you excited about life?
    Ans: the endless possibilities for growth and discovery are what get me excited about life. Whether it’s exploring new places, meeting inspiring people, or delving into fascinating ideas, every day offers a chance to learn and evolve.

    10. What’s on top of your bucket list?
    Ans: On top of my bucket list is opening a store globally and ensuring every girl has the freedom to express her beauty with confidence through our products. Empowering women to feel their best and spread confidence worldwide is my ultimate dream and driving passion.

    11. If you could give one piece of advice to your younger self, what would it be?
    Ans: If I could give one piece of advice to my younger self, it would be to trust the process and be patient. Everything falls into place with time, and worrying won’t change the outcome. Embrace each moment, learn from every experience, and remember that growth often comes from the journey, not the destination.

    12. One thing you would most like to change about the world
    Ans: Equal access to education for everyone is one thing that I want to change about the world. I firmly believe that education empowers individuals, breaks the cycle of poverty, and encourages understanding and empathy across cultures.

    13. An activity that keeps you motivated and charged during tough times
    Ans: An activity that keeps me motivated and charged during tough times is running. Hitting the pavement clears my mind and gives me a sense of accomplishment. The physical exertion and fresh air work wonders for my mood and energy levels.

    14. What lifts your spirits when life gets you down?
    Ans: What lifts my spirits when life gets me down is spending time with loved ones. Whether it’s a heartfelt conversation, a shared meal, or just being in their company, the support and warmth from family and friends always brighten my day and remind me of the good things in life.

    15. Your go-to stress buster
    Ans: My go-to stress buster is taking a walk in the park while listening to music. The combination of fresh air, nature, and my favorite tunes helps me unwind and clear my mind.