ITV

Category: Marketing

  • Maruti Suzuki Swift drives past three million sales mark

    Maruti Suzuki Swift drives past three million sales mark

    Mumbai: A premium hatchback, the Maruti Suzuki Swift, has achieved the extraordinary milestone of three million sales in India. A driver’s delight for four generations, the iconic car has established its glorious legacy and consistently delivered an unmatched driving experience and outstanding performance. Designed for the youthful and spirited, Swift has ignited a passionate community of like-minded ‘Swifters’ who share a love for driving. The launch of the Epic New Swift in May 2024 has created new benchmarks and propelled the revered Swift legacy to its three million sales milestone.

    Commenting on the momentous occasion,  Maruti Suzuki India Ltd senior executive officer, marketing & sales Partho Banerjee said, “The Swift has been more than just a car to the millions who have owned it – it has been a symbol of fun, freedom and exhilaration. With each new generation, the Swift has continued to raise the bar, offering cutting-edge technology, contemporary style, and that unmistakable ‘Swift DNA’ which continues to captivate customers. This accomplishment fills us with immense gratitude, and we are thankful to all Swift owners across the country.”

    Inspired by the iconic Suzuki Hayabusa motorcycle, the Swift was ahead of its time when it was launched in 2005 with segment-first features such as climate control, airbags and anti-lock braking system (ABS). With its unparalleled driving experience, Swift continues to enjoy widespread popularity with its cult fan following and their love for driving. The brand has achieved over 6.5 million sales worldwide, with India being Swift’s largest market.

    Each new model of the Swift has continued to carry forward the core philosophy of the Swift brand, consistently pushing boundaries for the sporty premium hatchback. The Swift surpassed 1 million sales in 2013 within 8 years since its introduction, the two million sales mark was breached in 2018, and now the iconic sporty hatchback has driven past the 3 million sales mark.

    In its fourth generation today, the Epic New Swift continues to build on its legacy, winning over customers with its sporty design, spirited yet efficient Z-Series engine and an array of standard safety features such as six airbags, Electronic Stability Program+ (ESP®), Hill Hold Assist and more.

  • Vidya Balan celebrates Indian pride in Shobitam tricolour saree amidst T20 World Cup fever

    Vidya Balan celebrates Indian pride in Shobitam tricolour saree amidst T20 World Cup fever

    Mumbai: Shobitam, a leading global direct-to-consumer (D2C) ethnic fashion and jewellery brand, renowned for its celebration of India’s cultural heritage, the brand has been adorning the wardrobes of fashion-forward customers in over 46 countries, blending traditional Indian designs with contemporary fashion sensibilities.

    With the excitement of the Cricket T20 World Cup in full swing and the anticipation building for the upcoming Paris Olympics, celebrated actress and global ambassador Shobitam Sarees, Vidya Balan proudly showcases her support for India’s sports teams with a beautiful tricolour Shobitam saree.

    Vidya Balan, an iconic actress known for her deep-rooted connection to Indian heritage, embodies national pride and cultural elegance in Shobitam’s beautiful tricolour saree. This attire, symbolizing the Indian flag, is a tribute to the unity, resilience, and spirit of the nation.

    In her role as Shobitam’s global ambassador, Vidya Balan celebrates the incredible talent and determination of India’s athletes competing in the T20 World Cup and the upcoming Paris Olympics. Her appearance in the tricolour saree not only boosts national morale but also highlights the timeless beauty of Indian textiles and craftsmanship.

    Actor Vidya Balan stuns in @shobitam’s vibrant tricolour saree, embodying the spirit of India as we celebrate the Cricket T20 World Cup and anticipate the Paris Olympics!

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Shobitam Designs (@shobitam)

     

  • Circadian Rhythm envisages the importance of 24×7 skincare: Vibhor Rastogi

    Circadian Rhythm envisages the importance of 24×7 skincare: Vibhor Rastogi

    Mumbai: With its entry into the D2C space, Oteria has gone live with 19 skincare products and aims to expand its product range to 40-50 over the next 2 years, catering comprehensively to diverse skincare needs based on consumers ‘Circadian Rhythm’ –  a unique approach centered around promoting holistic skincare for all. Oteria is a gender-neutral brand that aims to build awareness about inculcating better habits for overall skin health based on your circadian rhythm. With the product’s efficacy, Oteria promises realistic outcomes for its customers. Currently, Oteria products are listed on Amazon, Nykaa, Foxy, Maccaron India, Flipkart, and on Oteria’s D2C platform.

    Indiantelevision.com caught up with Rivpra Formulation director Vibhor Rastogi, where he shared his insights on the introduction of ‘Circadian Rhythm, changing the concept of skincare in India.

    Edited excerpts

    On Oteria and its importance behind launching a gender-neutral premium skincare brand

    Oteria is a premium gender-neutral skincare brand. It is a subsidiary brand under Rivpra Formulation. The name “Oteria” comes from a Gaelic origin which in English means ‘Musical.’ The brand is built on a foundation that there is a rhythm in everything like the one of your own bodies and believes in Playing To Skin. With the product’s efficacy, Oteria promises realistic outcomes for its customers.

    The brand focuses on raising awareness and educating about better skin health habits based on the circadian rhythm for everyone—men, women, gender-fluid, and trans individuals. The brand believes skincare should be gender-neutral and accessible to all, encouraging awareness through a 24×7 skincare routine. With effective products, Oteria delivers realistic outcomes and aims to break stereotypes, fostering self-care and skin health awareness for diverse individuals.

    On each product catering to different aspects of the Circadian Rhythm

    As a brand, our skincare products are categorized into four rhythms – Rise for Morning, Shine for Afternoon, Chill for evening, and Yawn for night. The products categorised under each rhythm are segregated basis a prominent skin concern any consumer faces at a particular hour of the day.

    ●    Our morning rhythm, ‘Rise’, focuses on protection. In the morning, the skin needs protection and hydration to fight off external aggressors like UV rays, Blue light from screens that we are bound to, and the environmental pollution we’re exposed to.

    ●    During the Afternoon, our ‘Shine’ rhythm, prioritizes hydration as the skin tends to be dehydrated due to transepidermal water loss since morning. For noon care, we focus on utilizing mists and hydrating products that help replenish the moisture levels of the skin.

    ●   The evening rhythm, ‘Chill’ focuses on Rejuvenation. As our skin is in repair mode, it is essential to help prep the skin for optimal overnight repair. Using richer moisturizers will help lock in moisture overnight and support restoration.

    ●    Our last rhythm, ‘Yawn’ is to restore and repair our skin barrier. The skin’s cell turnover and regeneration processes are at their peak during sleep, allowing for better absorption and utilization of skincare products. Applying a product such as Oteria’s Bounce Back Skin Cream enriched with encapsulated retinol and hyaluronic acid before bed can provide essential nutrients and hydration to help the skin’s overnight recovery process.

    On engaging with your customers regarding skincare education and awareness

    We highlight the importance of circadian rhythm in skincare through educative content such as posts, blogs, videos, and reels because we believe that informed customers make better choices, so we focus on delivering valuable content across multiple platforms. These resources are designed to educate our audience on how their skin needs change throughout the day and how Oteria’s skincare line is designed to cater to one’s varying skin requirements. Additionally, we have partnered with dermatologists who play a pivotal role in taking this education to the next level and spearheading the conversation about the new 24×7 skincare regimen. As a brand, we prioritize awareness about product usage and through combined efforts, we aim to empower our customers with knowledge, helping them make informed decisions and achieve optimal skincare results.

    On explaining a bit on your distribution strategy

    Our distribution strategy is multifaceted, designed to ensure that our products are easily accessible to our customers through various channels. At present, we are heavily focused on our direct-to-consumer (D2C) business, which allows us to maintain a direct connection with our customers and provide them with a personalized shopping experience.

    In addition to our D2C efforts, we have established a strong presence on several major e-commerce platforms. Our recent expansion to Nykaa marks a significant milestone in our journey of building the Oteria brand.

    Furthermore, we have also launched our products on Foxy and Maccaron, both of which are gaining popularity among beauty enthusiasts for their curated selections and user-friendly interfaces. By partnering with Flipkart, Amazon, Foxy and Maccaron, we can reach a wider range of customers and provide them with the convenience of purchasing our products from their preferred online retailers.

    We also look towards putting the brand on quick-commerce platforms such as Zepto, BlinkIt, etc which will focus on the products that customers might need regularly. Additionally, we are planning to partner with 1mg to enhance accessibility and convenience for our customers.

    On Circadian Rhythm concept influencing the broader skincare industry in India

    Circadian Rhythm envisages the importance of 24×7 skincare. The Circadian Rhythm approach underscores that our skin’s needs vary throughout the day and night, and therefore, a dynamic skincare routine that adapts to these changes is essential for optimal skin health. By introducing this concept we have created a new category altogether. This holistic approach ensures that the skin receives the right kind of care and nutrients when it needs them most. And we are confident that in the coming time, consumers will understand the importance of it and will adapt to it.

    On Oteria’s long-term goals and aspirations in terms of market presence and consumer impact

    Oteria’s long-term goals and aspirations are centered on significantly expanding our market presence and making a lasting impact on consumers. Our primary objective is to widely achieve visibility on all major e-commerce platforms and gradually enter retail markets.

    Furthermore, we have ambitious plans to expand internationally. By entering global markets, we aim to introduce our innovative skincare solutions to a diverse and wider audience, showcasing the effectiveness of our products and the uniqueness of the Circadian Rhythm concept in skincare. We are also aiming to enter international markets. 

  • Tech Mahindra Global Chess league to host its second edition in London

    Tech Mahindra Global Chess league to host its second edition in London

    Mumbai: The Global Chess League, a joint initiative between the International Chess Federation (FIDE) and Tech Mahindra, a leading global provider of technology consulting and digital solutions to enterprises across industries, is set for a highly anticipated second edition in London. Following the success of the first edition, the league aims to unite the world’s top chess players in one of the most historic cities.

    The 10-day, one-of-a-kind chess league featuring top players will take place at Friends House, located in the heart of central London, from October 3rd to 12th, 2024. Based on the feedback from fans worldwide, London was selected as the venue for this season to connect with the fast-growing fan base and enthusiasm for chess in the European region.

    FIDE president Arkady Dvorkovich said, “After a fantastic response to the inaugural season, we are excited to continue our mission of expanding the reach of chess worldwide and drawing in new experiences for chess fans. Tech Mahindra’s commitment to usher in a new era in the modern chess ecosystem is commendable, and we are confident that the second edition of the league will provide the right platform and push needed to further elevate the sport.”

    Through this innovative league, FIDE and Tech Mahindra aim to revolutionize the fan experience of chess through a new format and ecosystem, providing an inclusive platform for fans to support their favourite teams and stars, similar to major global sports leagues. The second edition will feature top players from around the world, including reigning world champions and rising stars, competing in a unique team format that emphasizes strategy, collaboration, and high-stakes play.

    Tech Mahindra chief executive officer & managing director Mohit Joshi said, “Chess and business share key values such as planning, speed, strategy, and risk management. The infusion of technology opens exciting new opportunities, transforming both fields. The Global Chess League’s second edition creates a unique platform for the global growth of Chess.”

    Building on the success of its first season, the league aims to further broaden the viewership base through live broadcasts, interactive fan experiences, and community engagement activities like soon to be launched Global Chess League Trophy Tour. In the tournament, the players will compete in a unique joint team format consisting of six players, including two top women chess players and a prodigy player per team. Each team will play a total of 10 matches in a double round-robin format, with the winner of each match being decided in a best-of-six board scoring system.

    Global Chess League Board chairperson Peeyush Dubey said, “We will continue to leverage the Global Chess League’s innovative format and next-gen technologies to captivate and engage fans worldwide. The second edition is seeing unprecedented excitement from our partners and stakeholders. Together with FIDE, our vision for the league is to bring the best from the chess world.”

    The second season will see FIDE and Tech Mahindra collaborate to tap into the growing chess fan base, build a larger audience for chess viewing, and engage in exciting fan activities such as the ongoing all-inclusive hackathon. The hackathon engages with participants of all chess skill levels and technical expertise and collates ideas for improving the way chess is experienced, played, and consumed. Participants can propose ideas in various categories, including education, digital innovation, social impact, business, and arts, among others.

  • Going hyperlocal: The next big thing for India’s automotive industry

    Going hyperlocal: The next big thing for India’s automotive industry

    Learning from modern consumer behaviour and market dynamics, India’s automotive industry has evolved by adopting hyperlocal marketing techniques to reveal a compelling strategy. Hyperlocal marketing, which focuses on targeting consumers within specific geographic areas and aligning promotions with their immediate needs and preferences, has shown the automotive industry a way to a significant opportunity that awaits us. It has opened the doors for the Indian automotive sector to enhance customer engagement and drive sales.

    One of the most prominent advantages that hyperlocal marketing offers is making the delivery of highly localised advertising and promotions a possibility. By customising of online and offline advertisements based on local preferences, automotive companies have now effectively managed to reach potential customers within specific regions.

    Such a localised approach has ensured that marketing efforts resonate with the cultural and economic conditions of the target area, thereby improving the effectiveness of promotional campaigns. For instance, understanding that consumers prefer to purchase tyres locally due to convenience can guide manufacturers to tailor their marketing strategies accordingly.

    The benefits of hyperlocal strategies extend beyond marketing to operational efficiencies. By leveraging digital tools and methods, the automotive industry can streamline its manufacturing processes, reduce labour costs, and reshape traditional business approaches. This digital transformation allows for more efficient resource allocation, enabling manufacturers to focus on high-demand regions and fine-tune their return on investment. Additionally, by aligning inventory stocking and restocking with regional consumer demand, companies can significantly enhance their supply chain management.

    Hyperlocal technology also facilitates a seamless last-mile digital transformation for retail locations, ultimately boosting lead-to-sales conversions. By automating listing administration, catalogue management, online reputation management, and tailoring landing pages, automotive businesses can deliver a personalised and engaging customer experience. This hyperlocal tech stack helps build a sustainable digital strategy that strengthens the brand’s product and service offerings.

    Adoption of hyperlocal techniques further enables the building of tailored landing pages with contextual content, hence enhancing engagement and lead-to-sales conversion capability. Available technologies guarantee that consumers get correct and relevant information by allowing the cleaning, updating, and publishing of location data across main platforms including Google, Meta, Bing, Apple Safari, and Maps. Quick update product information, images, inventory, prices, promotions, and local discounts across all physical shops better’s consumer shopping experience and increases the likelihood of purchase.

    In addition, AI-powered online reputation management tools provide an added layer of customer interaction, enabling businesses to respond promptly to inquiries and feedback, thus fostering positive relationships with potential customers. Also, hyperlocal technology helps create organic first-party data, which comes in handy while targeting suitable customers at a lower cost compared to traditional advertising methods.

    By moving to a hyperlocal platform, automotive brands find it simpler to distribute contextual content, manage their online reputation in real time, and maintain updated product information. This multi-pronged approach not only supports the creation of a product-as-a-service brand vision but also enhances the overall consumer experience by providing timely and relevant information.

    Therefore, as the Indian automotive industry continues to evolve, the adoption of hyperlocal marketing strategies is poised to be the next big thing. By leveraging the power of localised advertising, digital transformation, and advanced technological tools, automotive companies can achieve greater customer engagement, optimised resource allocation, and improved lead-to-sales conversions. The shift towards hyperlocal marketing represents a strategic move that aligns with contemporary consumer behaviour and market trends, positioning the automotive industry for sustained growth and success in the digital age.

    The article has been authored by Sekel Tech founder and CEO Rakesh Raghuvanshi.

  • Cheil SWA group reveals a new visual identity for Cheil X

    Cheil SWA group reveals a new visual identity for Cheil X

    Mumbai:  Cheil X, part of Cheil SWA group revealed its new visual identity and philosophy which takes its muse from the agency’s Korean heritage. Cheil X is an independent full-service agency under the Cheil SWA group that manages the fast-growing new client mandates in India. It has two full-fledged offices in Gurgaon and Mumbai. The Gurgaon team is helmed by Neeraj Bassi, chief growth officer, Cheil X-Gurgaon with the creative team managed by Amit Nandwani, NCD, Cheil X-Gurgaon. Anurag Tandon, chief growth officer, Cheil X-Mumbai is leading the charge of the newly opened Mumbai office while Rajit Gupta is the creative head of Cheil X- X-Mumbai. Through its two offices, Cheil X is at the forefront of offering integrated marketing services like creative, media, digital, influencer marketing, content production, technology, retail, and brand experiences that meet the ever-changing business demands of clients.

    Building on Cheil’s legacy of tech-inspiring creativity, the visual identity of Cheil X is the emblem which is a profound synthesis of cultural heritage and creative ethos, echoing the very essence of the agency’s philosophical underpinnings. At its core lies the symbol of the letter X, a manifestation of their relentless pursuit of disruptive innovation within the realm of advertising. The use of the Korean script ‘Hangul’ to form the letter X is symbolic of the agency’s deep-rooted connection to its Korean origins. Yet, it transcends mere linguistic representation; it embodies their reverence for tradition and the wisdom of centuries encapsulated within geometric minimalism. In this fusion of alphabets and cultures, they discovered a harmonious blend of diversity and unity, reflecting the tapestry of human experience.

    Cheil X- Mumbai VP & creative head Rajit Gupta, who is also the creator of the identity, said, “The form of X, which is inspired by traditional and modern Korean script, essentially breaks down to lines and dots. This framework has been extended to create a unique typeface and illustrations that form a whole visual ecosystem for the brand. The logo philosophy embodies the ethos of Cheil X – a commitment to disruptive creativity rooted in cultural empathy and emotional resonance. It is a reminder that in every stroke of design, we are not merely crafting images but shaping experiences, touching hearts, and inspiring change.”

    “At first blush, this new identity is a visual delight but if you dig deeper it reflects Cheil X’s preparedness for its next phase of growth as it spreads its wings with the launch of a new office in Mumbai said, Cheil X- Mumbai chief growth officer Anurag Tandon.  We are uniquely poised to capture the next wave of business evolution as our clients are becoming more tech-focused with our portfolio of services that draw on our expertise in leveraging creativity and technology.  We have the best talent in the industry who have hands-on experience in handling the dynamic business ask of our clients combined with the desire to fuel their growth and be an enabler for their business success” he added.

    Commenting on Cheil X’s philosophy, Cheil X- Gurgaon chief growth officer Neeraj Bassi said, “Agencies today need to move beyond their traditional remit of campaign-led approach to a broader focus on improving the business outcomes. Our main differentiator is that we are already ahead of this curve.  We have been living the philosophy of Business Connected Agency for years, developing solutions that Impact every moment in the customer journey. Our BCA approach helps clients achieve their business results through the cumulative impact of connected experiences across the customer journey”.

  • Lavanya the Label announces sizzling summer sale

    Lavanya the Label announces sizzling summer sale

    Mumbai: Lavanya the Label, the premier destination for fashion-forward Indian women, is thrilled to announce its highly anticipated summer sale. Fashion enthusiasts can enjoy a whopping 40 per cent discount on the entire collection, offering an unparalleled opportunity to elevate their summer wardrobe with exquisite Indian wear.

    Curated by the visionary Pooja Choudhary, Lavanya the Label’s summer collection embodies the perfect blend of heritage and contemporary style. From minimalistic designs to stunning handprints, the sale features a wide array of options suitable for weekend getaways, impromptu events, and glamorous parties.

    “Our Summer Sale is a celebration of Indian fashion and the confident, modern woman,” said Lavanya the Label founder Pooja Choudhary. “We’re excited to offer our customers the chance to indulge in high-quality, trendsetting pieces at irresistible prices.”

    The sale includes:
    Elegant kurta palazzo sets
    Breathtaking sarees
    Chic Indo-western ensembles
    Versatile summer outfits

    Each piece in the collection is meticulously crafted, marrying traditional finesse with edgy designs. The sale caters to various style preferences, from vibrant prints to classic colors, ensuring there’s something for every fashion-loving woman.

    Lavanya the Label has always been at the forefront of fashion trends, and this summer collection is no exception. The brand’s commitment to quality, style, and customer satisfaction remains unwavering, making this sale an unmissable event for fashion enthusiasts across India.

    The 40 per cent off summer sale is available online at https://www.lavanyathelabel.com/ and in select stores nationwide. Customers are encouraged to shop early for the best selection.

  • WOW Skin Science unveils Color Cupid

    WOW Skin Science unveils Color Cupid

    Mumbai: WOW Skin Science, a leading beauty and wellness brand renowned for its best-selling skin and hair care products, ventures into the cosmetics category with the launch of their new brand ‘Color Cupid.’ This innovative and multi-functional makeup brand, specially designed and curated for Gen-Z and Millennial audiences, celebrates the philosophy “Love every shade of me”. Color Cupid aims to empower users to embrace every aspect of their identity, encouraging self-expression and individuality beyond conventional beauty standards.

    Given the changing consumption habits of modern Indian consumers, WOW Skin Science recognized immense potential for accessible makeup for GenZ consumers. Having understood GenZ’s desire for experimentation & self-discovery, they collaborated with leading makeup artists to create a range of differentiated, high-quality cosmetics that are versatile and accessible, supporting GenZ in their quest for self-expression.

    Distinguishing itself in the competitive market, Color Cupid encourages individuals to revel in their unique beauty beyond conventional standards. Launching with an extensive range of nearly 40 SKUs across face, eyes, and lips categories, Color Cupid offers a comprehensive range of products. The eye portfolio includes Kajal and Eyeliner, while the lip portfolio features Bullet Lipstick, Liquid Lipstick, and India’s first Lip Duo – a unique combination of liquid lipstick with tinted lip balm. The face portfolio comprises foundation, primer, BB cream, and a makeup remover, providing versatile, high-performing options.

    “With this launch, we aim to revolutionize the beauty industry by bridging the gap between your inner world and outer expression, helping you find the look that reflects who you are, without seeking validation or judgment,” expressed WOW Skin Science co-founder Manish Chowdhary. “We believe makeup should celebrate every facet of your identity, empowering you to love every shade of yourself. Our goal is to offer innovative, user-friendly products that enhance your natural beauty while simplifying your makeup routine. Color Cupid supports and champions the individuality of our consumers, encouraging them to embrace their unique beauty stories with confidence and joy.”

    WOW Skin Science, renowned for its ‘Activated Naturals’ beauty and wellness products, continues to innovate and expand its offerings with the launch of Color Cupid. Color Cupid’s products will be available both online, through platforms like Amazon India and offline, spanning over 300 beauty advisor-led stores and 1000 plus makeup stores. The brand will focus on key regions such as East India, Delhi NCR, Punjab, Lucknow, Mumbai, Pune, and Vadodara. By establishing a robust presence across these targeted areas, the brand aims to ensure widespread availability and effectively propagate its brand philosophy ‘Love every shade of me.’

  • McDonald’s India partners with Illumination to bring Minions

    McDonald’s India partners with Illumination to bring Minions

    Mumbai:  Fans of the beloved Minions are in for a delicious treat as McDonald’s India – North & East in partnership with Universal Pictures is getting ready to welcome Minions to its restaurants. McDonald’s customers of all ages will witness an unforgettable experience with exciting menu items and meal options available in Minion-themed packaging. In addition, McDonald’s will transform select restaurants into Minion havens and invite Minion’s mascot for fun-filled customer engagements.

    The new minionised meal options will include:

    Choco Caramel McFlurry – Delicious blend of creamy vanilla soft serve with rich chocolate and caramel swirls with Oreo topping.

    Chicken McNuggets (4-pcs) launched at Rs 99 Exclusive pack with 2 New Dips – Classic McNuggets just got better with the introduction of two new dipping sauces: the zesty Manchurian dip and the sweet yet spicy Sweet Chilli dip.

    Mega Minion Surprise Meal (4 pcs) – A fun and delightful experience with our Veg and Chicken Surprise 4-course meal that promises to surprise and satisfy your taste buds. The meal includes a surprise burger of your choice, 1 Regular Fries, 1 regular Beverage & Pizza McPuff.

    Happy Meal- With Happy Meals, customers will receive a special edition Despicable Me 4 book and Minion-themed headband. Happy Meal customers will get access to various games and fun activities by scanning the QR code available on the HM box.

    Minions theme decoration at select restaurants:

    To celebrate the Minions invasion, McDonald’s restaurants will undergo a quirky transformation with Minion-themed decor, creating a fun and immersive environment for all guests. Also, special appearances by Minion mascots will spread joy and photo opportunities for fans.  

    Commenting on the launch, McDonald’s India – North and East managing director Rajeev Ranjan said, “McDonald’s has always been a happy place for families, and we are always looking for new ways to create joyful and memorable experiences for our customers. We are incredibly excited to bring the world of the Minions to our customers. We eagerly wait to see broader smiles on the faces of our young guests and their families as they relish these limited-edition meals while engaging in the fun activities.”

    Customers can experience the Minions celebrations until August 1, 2024, across all McDonald’s restaurants in North and East India. 

  • EMotorad to represent India in Eurobike – world’s biggest bike and Ecomobility expo

    EMotorad to represent India in Eurobike – world’s biggest bike and Ecomobility expo

    Mumbai: EMotorad, India’s leading electric cycle manufacturer, proudly announces that its manufacturing arm, DYNEM, will represent India at Eurobike, the world’s largest bike and ecomobility expo. This prestigious event, held from 3 to 7 July 2024, in Frankfurt, Germany, will witness the participation of top e-bike companies from around the globe.

    EMotorad CEO & co-founder Kunal Gupta mentioned, “Eurobike is the biggest platform to showcase the cutting-edge technology and innovation in our drivetrain systems. This event not only validates our efforts but also helps us build a robust order book for our upcoming technologies. My experience attending Eurobike and other global expos convinces me that the demand for Made in India products will soar, provided we consistently deliver on quality.”

    EMotorad submitted Amigo’s technology, which qualified for the final round among the best brands in the world. They are currently among the top finalists among thousands of applicants, and it’s a great milestone for DYNEM to be a contender among the biggest manufacturing giants in the world.

    MD and corporate strategist Rajib Gangopadhyay added, “Amongst all the expos and exhibitions I’ve attended across the world for bicycles and e-bikes, nothing comes close to Eurobike. My vision with DYNEM is to inspire more companies from India to win on a global stage.

    Last year after visiting Eurobike, our sales grew massively in exports, and a big chunk of revenue came from the tie-ups we got from Eurobike. This year, we compete with made-in-India products and highlight our USPs and made-in-India technologies. The topmost layer of our e-bikes transcribes into an app called Amigo. Our technology moat surpasses competitors in terms of efficiency, adaptability, and price point.”

    DYNEM booth at Eurobike:

    Location: Hall 9, A15c

    Dates: 3 – 7 July, 2024

    DYNEM’s product portfolio:

    ●    Customised e-bikes
    ●    High-performance motors
    ●    LCD displays
    ●    Long-lasting chargers
    ●    Batteries
    ●    Precision-engineered controllers
    ●    EV tech
    ●    Customisable apps to integrate your products