ITV

Category: Marketing

  • ASICS introduced the latest footwear Gel Quantum 360 VIII with Shraddha Kapoor

    ASICS introduced the latest footwear Gel Quantum 360 VIII with Shraddha Kapoor

    Mumbai: ASICS India hosted a memorable brand event in Lucknow with their Brand Ambassador and leading actor Shraddha Kapoor—the event, held at the ASICS Store in Phoenix Palassio, Lucknow on 30 June 2024. The store provides customers an immersive shopping experience with an extensive collection of high-performance athletic footwear, trendsetting activewear and essential accessories, designed to elevate their fitness journey. The actor and fitness enthusiast Shraddha with ASICS launched the latest footwear ‘Gel Quantum 360 VIII’ from the SportStyle category.

    Shraddha’s presence infused the evening with glamour, elevating the audience’s excitement during the event and creating a delightful experience as Shraddha engaged with fans, showcasing her passion for fitness and healthy living while embodying a perfect blend of fashion, style, and an active lifestyle. Shraddha’s fans were thrilled with the opportunity to meet her in person at the store, where she also explored ASICS India’s latest collection of innovative fitness and lifestyle products.

    Reflecting on the success of the event, ASICS India & South ASIA Rajat Khurana managing director expressed, “We are delighted to be in the capital city of Uttar Pradesh, Lucknow with our Brand Ambassador Shraddha Kapoor. Witnessing the city steadily emerging as a strong sports hub, with the rising number of sports facilities coming up in the city to support the rising athletes participating in both national and international sports tournaments, brings it on the radar for us as an important market, even from a sales standpoint. And just as Shraddha continues to inspire millions of people to be fit and pursue a healthy lifestyle while sharing the sentiment of a sound mind in a sound body, we too aim to inspire more individuals to embrace an active lifestyle, making every step count on the path to better health and well-being.”

    Shraddha Kapoor, equally thrilled to be in Lucknow representing ASICS India, said, “I am delighted to be in the captivating city and looking forward to relish the rich cuisines, in fact, I am driven to workout just so that I can continue to pursue my love for food. The warmth and energy of this city are truly special. This event gave me an incredible chance to engage with my fans and I look forward to spreading the message to adapt an active lifestyle and making every step count with ASICS. Let’s embark on this exciting journey together!”

    The event showcased ASICS India’s latest collection of footwear and apparel, featuring a unique blend of advanced technology and contemporary design. The attendees enjoyed fitness demonstrations, interactive sessions with Shraddha, and a glimpse into her fitness routine. The overwhelming turnout and energetic atmosphere made the event a resounding success, celebrating fitness, fashion, and the vibrant spirit of Lucknow.

  • Sustainability is the core of our brand: Rahul Singh

    Sustainability is the core of our brand: Rahul Singh

    Mumbai: EcoSoul Home is one of the largest eco-friendly products companies with an active presence in countries like the USA, Canada, India, China, and Vietnam, offering more than 70+ products in the market. The brand currently has multiple sales channels, including D2C, Amazon, and Walmart.com, a Retail presence in ~2,000 stores, and a significant B2B presence.

    EcoSoul Home significantly contributes to the local economy by encouraging SME sectors and women empowerment and exporting EcoSoul products from India, thus contributing to the thriving Indian exports sector.

    Indiantelevision.com caught up with EcoSoul Home co-founder Rahul Singh where he shared his insights, his experience of the industry and much more…

    Edited excerpts

    On he initial vision for EcoSoul Home

    Our brand was born out of our work in creating sustainable product categories at Wayfair in New York. It was that time when we noticed a significant demand for eco-friendly products and were inspired to innovate further. This led us to the unusual idea of upcycling plant waste into practical, everyday products, thereby reducing reliance on paper. Our initial mission was clear and simple: to contribute to a greener world by creating sustainable, eco-friendly products.

    With an initial investment of Rs 4 crores, we started our journey by specializing in creating products from bamboo, sugarcane bagasse, and palm leaf. And over the past 3 years, we have sold 967,000 products to nearly 100,000 customers across five countries, with our revenue reaching Rs 600 crore worldwide. This success was bolstered by securing external funding in 2021, which enabled us to expand our reach and product offerings further. Additionally, we have contributed to reducing over 1.3 million pounds of plastic and an equivalent amount of carbon emissions, reinforcing our mission to promote a greener planet.

    On securing the initial investment of $500,000, and the key factors that helped you close the $18 million funding round

    Ans: Our initial investment of $500,000 was sourced from our savings, along with contributions from a few supportive family members and friends who believed in our vision and the potential of our eco-friendly home solutions. One of the key factors that helped us close the $18 million funding was building a team of experienced professionals with diverse backgrounds in sustainability, technology, and business development, reassuring investors that we could execute our vision. We highlighted the growing trend towards sustainable living and the increasing consumer demand for eco-friendly home products, convincing investors of the significant growth potential. We also outlined a clear path to scale our operations, including plans for expanding our product line, entering new markets, and forming strategic partnerships, which attracted investors to our scalable business model. Additionally, we leveraged our network to connect with the right investors who shared our passion for sustainability, helping us find enthusiastic supporters willing to invest in our growth.  

    On deciding which new products to develop and introduce

    With over 100 products in the market, we employ a strategic approach to decide which new products to develop and introduce. Recognizing the rising demand for eco-friendly products, we focus on adapting to local preferences, cultural nuances, and diverse consumer behaviors to ensure our success in this dynamic market. Our process begins with comprehensive market research to identify gaps and opportunities in various regions. We closely monitor trends and consumer feedback to understand what people need and prefer in their daily lives. In 2023, we successfully introduced more than 50 products in the Indian market, all of which are affordable alternatives to single-use plastics. This achievement underscores our commitment to making sustainable living accessible to a broad audience. We prioritize affordability to ensure that eco-friendly options are within reach for as many consumers as possible. Additionally, we maintain a flexible and innovative approach, allowing us to quickly adapt to changing market conditions and emerging trends.  

    On approaching and balancing different sales channels

    Ans:   Yes, being present on different sales channels can be challenging, considering the demand planning and advertising algorithms for every channel are different. However, we are all about adapting to a comprehensive and strategic approach to manage and balance these diverse channels.

    Our strategies usually start off with developing bespoke marketing strategies for each different channel which caters to some specific characteristics. We also rely on trend mapping to keep track of what’s happening and synchronize our story in a way that is highly integrated and scalable.

    And, through consistent brand image and storytelling, we ensure that our brand values of sustainability and quality are clearly communicated. This consistency helps build trust and brand loyalty among our diverse customer base.

    Lastly, utilizing data analytics, we continually monitor performance across all sales channels. This data-driven approach allows us to understand customer preferences, identify emerging trends, and optimize our strategies accordingly. For example, insights from online sales can inform inventory decisions for retail stores, ensuring we meet demand without overstocking.

    On strategies you have found most effective for expanding your market presence in countries like the USA, Canada, India, China, and Vietnam

    Guided by our created approaches, expanding our market presence has been a strategic priority for us. In the USA, where we began, we capitalized on the strong consumer demand for sustainable products through strategic partnerships with major retailers and targeted marketing campaigns that emphasize our commitment to eco-friendly practices. This approach has enabled us to navigate a competitive landscape and establish a strong foothold. In Canada, we’ve used the growing interest in sustainability by localizing our marketing efforts and expanding our retail presence, ensuring our products resonate with Canadian values.

    In India, we’ve focused on local manufacturing to optimize costs and availability while educating consumers about the benefits of our eco-friendly offerings. Collaborations with local businesses and NGOs have further enhanced our outreach and credibility. China presented opportunities through digital marketing on popular platforms and partnerships with local retailers, emphasizing sustainability as a key selling point amid rising environmental concerns. Lastly, in Vietnam, we’ve prioritized affordability and distribution network expansion, alongside community engagement initiatives to promote our brand and sustainability efforts.

    On sharing some of the sustainable practices and materials that you use in your products

    Sustainability is the core of our brand, it drives every aspect of our product development and company ethos. Our commitment to sustainable practices is reflected in the materials we use and the methods we employ. Our products are crafted from eco-friendly materials such as palm leaves, bamboo, sugarcane bagasse, and PLA (polylactic acid), all of which are renewable and biodegradable. These materials not only reduce environmental impact but also ensure that our products are safe and non-toxic for consumers.

    Our focus on sustainability is guided by the 3As: awareness, availability, and affordability. We strive to raise awareness about the importance of sustainable living through our products and initiatives. By ensuring that our products are widely available, we make it easier for consumers to make environmentally conscious choices. Finally, we are committed to affordability, ensuring that sustainable products are accessible to a broad audience without compromising on quality or design.

    On some initiatives to support women’s empowerment within the communities you operate

    Since our inception in 2020, we have employed over 100 women, focusing on their professional and personal development. Our efforts are particularly evident in rural India, where our in-house manufacturing capacity has created over 50 jobs for women, providing them with stable employment and income. By bypassing middlemen and directly employing local communities, we ensure that women receive fair and well-deserved wages, contributing significantly to their financial independence.

    Apart from this, we have collaborated with organisations like +Purpose to enhance our women’s empowerment initiatives. These partnerships allow us to implement programs that uplift and support our female workforce. Also, our American website offers customers the option to support women’s empowerment through their purchases. At checkout, consumers can choose from four causes, two of which specifically aid local female workers in India and assist women-led small to medium businesses. Furthermore, we offer various training programs and workshops aimed at the professional and personal development of our female employees. These initiatives help them build skills, gain confidence, and advance in their careers.

    On major trends you see shaping the future of the eco-friendly products industry

    Ans: The eco-friendly products industry is undergoing a significant transformation. Firstly, consumer expectations are evolving. More than ever, consumers expect brands to be transparent and responsible. They demand high-quality products and services from companies that behave ethically and contribute positively to society and the environment. Secondly, the integration of smart technology is revolutionizing the industry. Innovative solutions for water management, air quality monitoring, and urban planning are optimizing resource usage and enhancing environmental resilience in cities worldwide. These technologies not only improve efficiency but also help in minimizing the environmental footprint of urban areas.

    Another major trend is the mainstreaming of environmental, social, and governance (ESG) factors in sustainable finance and investment. Investors are increasingly demanding transparency and accountability regarding ESG performance, driving companies to improve their sustainability practices to attract investment. This shift towards sustainable finance is encouraging businesses to adopt more comprehensive and integrated approaches to environmental and social governance, ensuring long-term positive impacts.

  • Consumer sentiment dips in June, yet India holds onto highest national index score: LSEG-Ipsos PCSI June 2024

    Consumer sentiment dips in June, yet India holds onto highest national index score: LSEG-Ipsos PCSI June 2024

    Mumbai: Consumer sentiment has weakened and dipped -2.6 percentage points in June 2024, though notably India continues to lead with the highest national index score across all 29 markets polled, according to the LSEG-Ipsos primary consumer sentiment index (PCSI) June 2024 wave.

    The LSEG-Ipsos survey also maps consumer sentiment across four sub-indices and all of them have seen a drop this month: the PCSI employment confidence (“Jobs”) sub- index, is down -4.6 percentage points; the PCSI current personal financial conditions (“Current Conditions”) sub-index is down -0.7 percentage points; the PCSI investment climate (“Investment”) sub-index too is down -0.6 percentage points; and the PCSI Economic expectations (“Expectations”) sub-index is down -6.4 percentage points.

    Elaborating on the findings of the survey, Ipsos India CEO Amit Adarkar said, “Confidence around personal and household expenses is still stable and same goes for investments in savings and big-ticket purchases. It is the confidence around the economy and jobs that has seen a significant drop. Some of the impact is due to macro conditions, with the global economic slowdown and job cuts and further, with the new government in the saddle and the union budget yet to be announced, the overall approach is cautionary and tardy. It has also been a hot summer with the farm sector impacted due to drought in some. Monsoons could bring back some cheer and a growth-oriented budget announcement in July 2024.”

    “Even The Reserve Bank of India (RBI) warned mid June that the exceptionally hot summer and low reservoir levels could stress the summer crops of vegetables and fruits, potentially disrupting efforts to control inflation. And while overall inflation has eased, food prices remain volatile and elevated, complicating the inflation battle,” added Adarkar.

    How global markets stack up

    The global consumer confidence index is the average of all surveyed countries’ overall or “National” indices. This month’s installment is based on a monthly survey of more than 21,000 adults under the age of 75 from 29 countries conducted on Ipsos’ Global Advisor online platform. This survey was fielded between 24 May and 7 June 2024.

    Consumer sentiment in 29 countries

    Among the 29 countries, India (65.2) continues to hold the highest national index score. India and Indonesia (63.2) are the only countries with a national index score of 60 or higher.

    Ten other countries now show a National Index above the 50-point mark: Singapore (58.1), Mexico (57.2), the Netherlands (55.2), Thailand (55.2), Sweden (54.7), Great Britain (53.9), the U.S. (53.8), Malaysia (52.9), Brazil (52.3), and Australia (50.5).

    In contrast, just five countries show a National Index below the 40-point mark: South Korea (39.5), Japan (37.7), Hungary (37.0), Peru (36.7), and Türkiye (29.1).

  • Veedol signs Sourav Ganguly as brand ambassador

    Veedol signs Sourav Ganguly as brand ambassador

    Mumbai: Veedol, a lubricant brand from Tide Water Oil Co. (India) Ltd, has signed up cricket legend Sourav Ganguly as its brand ambassador. This partnership signifies a pivotal move for Veedol as it seeks to enhance its brand presence and solidify its market position across India.

    Brand Veedol has a rich, near-century old legacy with markets in over 70 countries. Positioned internationally as the ‘Professional’s choice’, Veedol enjoys considerable saliency amongst the workshop fraternity worldwide. Respected and trusted in the industry, Veedol provides a comprehensive range of lubricants for both the Automotive Aftermarket (Retail) and Institutional (B2B) segments. With a pan India footprint, Veedol is one of India’s most prominent lubricant brands, with a consolidated revenue from operations of Rs 1931 crore as of 31 March 2024.

    Veedol is a trusted brand encompassing a repertoire of excellent quality products delivered far and wide through its network of channel partners, many of whom have been engaged with the company for two generations. Honesty, transparency and enduring relationships are defining features of the Veedol way, as encapsulated in its advertising tagline ‘Rakhe Saaf, Dil Se.’

    Expressing enthusiasm, Tide Water Oil Co (India) Ltd MD Arijit Basu said, “We are delighted to have a cricketing great like Sourav Ganguly join us as our brand ambassador. His leadership, grit and determination are the stuff of legend, shaping the winning attitude of Team India as we know it today. Founded on honesty and self-belief, brand Sourav continues to inspire all to raise the bar of performance and achievement, values that resonate strongly with Veedol. We are confident that this association will give us a strong impetus as we drive forward into the future.”

    Commenting on the association, Sourav Ganguly said, “My association with Veedol represents a commitment to excellence, innovation and reliability. Just as Veedol stands for high-quality and performance in the automotive industry, I am dedicated to embodying these values in every aspect of my work. Together, we will strive to inspire and connect with our audience, showcasing the best of what we both have to offer.”

    Comprehensive product portfolio and market presence

    Veedol has a strong presence across all automotive segments, including two-wheelers, passenger cars, agri and commercial vehicles (both heavy and small). There are products across various performance specifications and price points. Traditionally strong in the two-wheeler segment with its flagship brand “Take-Off” and in agriculture with “Prima,” Veedol is increasingly expanding its presence in the passenger car (PCMO) and commercial vehicle (CV) segments.

    The company has been particularly strong in upcountry and rural areas and is now intensifying its focus on urban markets. With significant equity in trade the brand enjoys a robust distribution network with 500 direct distributors and dealers servicing over 50,000 retail outlets and workshops.

    Strategic initiatives and future directions

    Veedol is currently undergoing a portfolio upgrade and packaging makeover to introduce a new-age look and feel while offering technically superior products. A major revamp of supply chain and digitization processes is also underway to enhance operational efficiencies and meet future customer needs.

    Investing significantly in brand building, Veedol is leveraging its association with cricket, including its partnership with Kolkata Knight Riders (KKR) and the appointment of Sourav Ganguly as brand ambassador. These strategic directions underscore Veedol’s commitment to achieving high brand saliency and recall, factors that would help fuel its ambitious growth plans.

  • Weekend Unwind with Recode Studios co-founder Dheeraj Bansal

    Weekend Unwind with Recode Studios co-founder Dheeraj Bansal

    Mumbai: With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com’s Weekend Unwind—a series of informal chats that peek into the minds of business executives through a fun lens in an attempt to get to know the person behind the title a little better.

    In this week’s session, we have Recode co-founder Dheeraj Bansal.

    Without a further ado, here it goes..

    1. Your mantra for life

    Ans. My mantra for life is straightforward: honesty and hard effort. The basis for long-term success and personal fulfillment, in my opinion, is complete dedication to one’s objectives combined with unflinching honesty in all transactions. My judgments and actions are guided by this motto, which guarantees honesty and diligence in all that I do.

    2. Your fitness mantra, especially during the pandemic

    Ans: Consistency over intensity. During the pandemic, my fitness mantra has been to focus on maintaining a regular routine, no matter how small the effort. Whether it’s a short walk, a quick workout, or a few minutes of stretching, staying consistent helps keep both the body and mind in balance.

    3. Your comfort food

    Ans. Chapati with pulses is my comfort food. After a long day, I can have a hearty, satisfying supper that makes me miss home. My favorite meal to have when I’m craving something warm and filling is chapati and pulses because of their simplicity and nutritional value.

    4. A quote or philosophy that keeps you going when the chips are down

    Ans: When the chips are down, I remind myself that integrity and relentless dedication are the cornerstones of true success and this is one quote that keeps me going on in life.

    5. The last time you tried something new

    Ans: The last time I tried something new was when I started learning to play the guitar. It’s been a fun and challenging experience for me which not only helped me express myself but also relax and unwind.

    6. A life lesson you learned the hard way

    Ans. One thing I’ve learnt the hard way in life is to always take the lead when an issue comes up. In addition to facilitating more efficient problem-solving, taking initiative and meeting obstacles head-on builds team confidence and trust. I’ve learned from this strategy how crucial aggressive leadership and perseverance are to conquering challenges.

    7. What gets you excited about life?

    Ans: The endless potential for growth and discovery is what gets me excited about my life. Whether it’s learning something new, exploring different cultures, or tackling a creative project, the opportunity to continuously evolve and experience new things fuels my enthusiasm for life.

    8. If you could give one piece of advice to your younger self, what would it be?

    Ans: Don’t be afraid to take risks and embrace challenges. Every obstacle is an opportunity to grow, and every failure is a step closer to success. Stay true to your values, work hard, and trust in the journey.

    9. One thing you would most like to change about the world

    Ans: Bringing a culture of empathy and understanding is one thing I would most likely to change about the world. If people took the time to truly listen to and appreciate each other’s perspectives, we could build a more compassionate and harmonious world.

    10. An activity that keeps you motivated and charged during tough times

    Ans: Writing in my journal keeps me motivated and charged. It helps me reflect on my thoughts, clarify my emotions, and set achievable goals, providing a sense of direction and purpose even in challenging moments.

    11. What lifts your spirits when life gets you down?

    Ans: When life gets me down, what lifts my spirits is the support of loved ones and the simple joys of everyday life. Spending time with family and friends, enjoying nature, or diving into a good book reminds me of the beauty and positivity that exists all around us.

    12. Your go-to stress buster

    Ans. Yoga is my go-to method for reducing stress. Amid a hectic schedule, it helps me keep my equilibrium and lucidity. Regular yoga practice helps me focus better, feel less stressed, and maintain physical fitness. It’s a comprehensive strategy that complements both my personal and professional lives and guarantees that I’m constantly performing at my best.

  • Weekend Unwind with Shimmers Cosmetics’ Sandeep Gidwani

    Weekend Unwind with Shimmers Cosmetics’ Sandeep Gidwani

    Mumbai: With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com’s Weekend Unwind—a series of informal chats that peek into the minds of business executives through a fun lens in an attempt to get to know the person behind the title a little better.

    In this week’s session, we have Shimmers Cosmetics Pvt Ltd director Sandeep Gidwani.

    Without further ado here it goes…

    Your mantra for life:

    “Courage to Risk, Wisdom to Pivot, Success to Claim.”

    A book you are currently reading or plan to read

    “Start with Why: How Great Leaders Inspire Everyone to Take Action” by Simon Sinek

    Your fitness mantra

    Fitness is not about being better than someone else, it’s about being better than you used to be.

    Your comfort food

    Sushi

    A quote or philosophy that keeps you going when the chips are down

    “When everything seems to be going against you, remember that the airplane takes off against the wind, not with it.” – Henry Ford

    Your guilty pleasure

    Sneaking spoonful’s of sweets as I have a sweet tooth

    The last time you tried something new

    Took up swimming as a sport.

    A lesson you learned the hard way

    The only person you can depend on to motivate you is YOU.

    What gets you excited about life

    Embarking on new adventures, whether it’s trying a new sport, exploring a new hobby, or taking up a new challenge.

    What’s on top of your bucket list

    Scuba Diving

    If you could give on piece of advice to your younger self, what would it be?

    Don’t underestimate the importance of resilience and perseverance in overcoming challenges and setbacks.

    One thing you would most like to change about the world

    Reduce inequality and create more opportunities for economic empowerment and upward mobility.

    An activity that keeps you motivated and charged during tough times

    Being around my kids and realizing that I have come this far for them and will make through anything for them.

    What lifts your spirits when life gets you down

    Spending quality time with loved ones and getting support from family and friends.

    Your go-to stress buster

    Play-station with my son.

  • TAM AdEx: Top 10 advertisers contributed 16 per cent share of ad space in print

    TAM AdEx: Top 10 advertisers contributed 16 per cent share of ad space in print

    Mumbai: TAM AdEx India has released a print advertising quarterly report for Jan-Mar’24.

    In print, ad space per publication witnessed growth of seven per cent and 17 per cent during Jan-Mar’23 and Jan-Mar’24 respectively, compared to Jan-Mar’22. Also, compared to Jan-Mar’23, ad space per publication observed growth of 10 per cent in Jan-Mar’24.

    The top five sectors retained their respective positions in print advertising during Jan-Mar’24 over Jan-Mar’23. The top ten sectors collectively added 82 per cent share of ad space. Compared to Jan-Mar’23, telecom products was the only new entrant among the top sectors in Jan-Mar’24.

    Among the top 10 categories present in Jan-Mar’24, three belonged to the education sector. The top 10 categories together covered 40 per cent share of ad space. During Jan-Mar’24, multiple courses and cellular phones smartphones entered the top 10 categories and secured ninth and tenth positions compared to their 11th and 21st positions respectively in Jan-Mar’23.

    Top 10 advertisers contributed 16 per cent share of ad space in print. On print, SBS Biotech ascended to first position during Jan-Mar’24 compared to Jan-Mar’23. Whereas, Maruti Suzuki India descended to fourth position in Jan-Mar’24, compared to its first position in Jan-Mar’23. In print advertising, more than 57K advertisers were present during Jan-Mar’24.

    Top 10 brands contributed seven per cent share of print ad space. Among the top 10 brands present, six of them were new entrants during Jan-Mar’24 over Jan-Mar’23. Honda Shine 100 was the leading brand for print advertising in Jan-Mar’24. Fiitjee shifted down to eighth position in Jan-Mar’24, compared to its first position in Jan-Mar’23.

    Cellular phones – smart phones witnessed the highest growth of three times in terms of both ad space difference and growth per cent, followed by cars with 17 per cent growth in Jan-Mar’24 over Jan-Mar’23.

    33 K plus advertisers & 43 K plus brands exclusively promoted during Jan-Mar’24 in print compared to Jan-Mar’23. Shri Ram Janmabhoomi Teerth Kshetra and Honda Shine 100 were the top exclusive advertiser and brand respectively in Jan-Mar’24.

    Sales promotion advertising covered 29 per cent share of ad space in print during Jan-Mar’24. Among sales promotions, discount promotion obtained first position with 44 per cent share of ad space followed by multiple promotion. The top two promotions covered more than 85 per cent share of ad space during Jan-Mar’24.

  • Ouch Cart announces exciting summer sale

    Ouch Cart announces exciting summer sale

    Mumbai: Ouch Cart, is a leading brand in the furniture industry and is known for its affordable range of pieces to upgrade your home interior space. Excited to announce its much-awaited summer sale which can be availed through their website, Customers can get incredible discounts of up to 55 per cent on a wide variety of products. For individuals who are looking to upgrade their home furniture and are tight on budget, this is the perfect time to grab this sale opportunity and shop exclusive pieces on Ouch Cart at affordable prices.

    Summer sale highlights:

    – Rocking Chairs: Rocking chairs are best for relaxation and reading books or enjoying the weather, and you can enjoy this peaceful retreat with up to 65 per cent off in this sale.

    – Upholstered Beds: With an extra 20 per cent off on upholstered beds, you can add a touch of royal feeling to your bedroom.

    – Plant Stands: Plant enthusiasts who live to bring new plant holders and stands to upgrade the aesthetic look of their home can avail of 50 per cent off in this sake by buying beautiful plant stands on the website.

    – Study Tables: Create a productive workspace with our stylish study tables, now up to 52 per cent off.

    You can use the special code **SUMMER** at checkout to avail of these exclusive discounts.

    “Ouch Cart’s Summer Sale is our way of helping customers create beautiful and comfortable spaces,” said Ouch Cart founder Atif Shamsi. “We are excited to offer these amazing deals and provide quality furniture solutions for every home.”

    The 55 per cent off Summer Sale is available online at Ouch Cart and in specialty shops and selected department stores all over the country. Visit the website at https://ouchcart.com/ to explore wide range of discounted products. To acquire the best products, customers are advised to shop early.

  • HP announces significant upgrade to post-sales services for smart tank printers

    HP announces significant upgrade to post-sales services for smart tank printers

    Mumbai: HP India announced a significant upgrade to its after-sales service offerings for HP Smart Tank printers, aiming to provide a seamless and uninterrupted experience for customers. As part of this initiative, HP has launched the “Consider it Done” campaign, emphasizing its commitment to 24/7 support in 10 languages for its Smart Tank printer range.

    Recognizing the unique challenges faced by businesses and customers, HP has upgraded its customer service operations to cater to the diverse linguistic needs of Indian users. HP will now offer 12-hour, 7-day phone support in 10 languages, ensuring customers receive assistance in their preferred language. Additionally, HP has introduced 24-hour, 7-day support via WhatsApp in 10 languages, offering a convenient way to get help anytime. The supported languages include English, Hindi, Tamil, Bengali, Malayalam, Assamese, Telugu, Odia, Marathi, and Kannada. For installation and repair needs, customers can also log cases through the HP website, streamlining the support process.

    HP India senior director of printing systems Sunish Raghavan said, “At HP we understand Indian businesses and how they take pride in the trust that their customers have on them.  Printer breakdowns can significantly disrupt operations, which is why we are committed to offer comprehensive support to minimize downtime. We have re-engineered our customer service and support for our Smart tank range of printers to ensure we are accessible to our customers 24*7. “Consider it done” campaign is an attempt to connect with the “can do” attitude of these business owners and to give them the confidence that HP smart tank printers will never let them down.

    To highlight the 24/7 customer support available with HP Smart Tank Printers, HP has introduced a multi-film campaign for its enterprise customers. The campaign features a business owner as protagonist, showcasing their pride in their work and the critical role HP printers play in their success. When a printer malfunctions, the business owner connects with HP’s 24/7 customer support, allowing them to continue their daily operations without interruption.  By addressing printer downtime, HP aims to empower small business owners to focus on what they do best running their businesses and serving their customers. This dedication is encapsulated in the “Consider it done” tagline, emphasizing HP’s commitment to reliable and prompt service, which echoes the sentiment and work ethic of business owners.

    The essence of the campaign is “trust”—recognizing the vital role trust plays for business owners. HP Smart Tanks have improved consumer support to ensure that, even in the worst circumstances, the trust that consumers place in business owners, and the trust business owners place in HP Smart Tank printers, remains unbroken.

    Sharing her thoughts on the campaign, Vasudha Mishra, Regional Creative Office, Lowe Lintas Delhi said ‘For an SME, their word is key to running their business. Naam aur kaam se jaaney jaatey hain woh. This is the insight we took forward in our campaign for HP Smart Tank printers that understand and uphold this very sentiment.  Brought alive by stellar performances from Aparshakti Khurana and R.J Balaji.’

    Conceptualized by Lowe Lintas and released in nine languages, the films, starring Aparshakti Khurana in the North and R.J. Balaji in the South, capture the pride business owners feel and highlight how HP’s reliable service supports their enterprises.

    The campaign is amplified through TV, OOH, digital platforms, and on-ground activations.

  • Mobec: Revolutionising EV charging with custom, mobile, and sustainable solutions

    Mobec: Revolutionising EV charging with custom, mobile, and sustainable solutions

    Mumbai: Mobec, a pioneering leader in the electric vehicle (EV) charging industry, proudly announces its latest advancements in EV charging solutions designed to address the diverse needs of modern electric vehicle owners. With a focus on mobility, green energy, and seamless integration, Mobec is setting new standards in the EV ecosystem.

    Mobec understands that each client has unique needs. Whether it’s for residential complexes, office spaces, logistics companies, or roadside assistance services, Mobec offers tailored charging solutions that cater to specific requirements. Their custom options ensure that clients receive the most efficient and effective charging infrastructure, designed to fit their exact needs.

    Unlike traditional static charging stations, Mobec’s solutions are inherently mobile. Their portable charging units can be deployed wherever and whenever required, providing unparalleled flexibility. This mobility is essential in addressing range anxiety, a common concern among EV owners. By ensuring that charging is always within reach, Mobec enhances the overall EV ownership experience.

    At Mobec, sustainability is not just a goal; it is a core principle. They employ green transportation methods, such as electric scooters for short-range charging services and CNG vans for longer distances, with plans to transition to fully electric loaders and pick-up options. Their commitment to sustainability extends to our portable charging stations, which minimize the need for extensive grid infrastructure and reduce environmental impact.

    Mobec’s innovative solutions effectively tackle EV charge anxiety. Their mobile charging units are designed to provide on-demand charging services, ensuring that EV owners can charge their vehicles anytime, anywhere. This approach eliminates the fear of running out of charge and enhances the convenience of using electric vehicles.

    Their portable charging solutions are compatible with all types of electric vehicles, including two-wheelers, three-wheelers, and four-wheelers. Whether it’s for personal use, commercial fleets, or emergency roadside assistance, Mobec’s versatile charging options ensure that every EV can be charged efficiently.

    Mobec is dedicated to creating a seamless charging ecosystem. Their advanced technology allows for easy integration with existing systems, ensuring smooth and efficient operation. Through their mobile app, users can effortlessly locate, book, and manage charging sessions, much like they would with popular ride-sharing services.

    Looking ahead, Mobec aims to further enhance its recycling and e-waste management processes. Mobec is committed to reducing its carbon footprint and supporting the circular economy by increasing recycling rates, conserving natural resources, and promoting sustainable consumption.