ITV

Category: Marketing

  • ZELIO Ebikes set to unveil much-anticipated scooter

    ZELIO Ebikes set to unveil much-anticipated scooter

    Mumbai: ZELIO Ebikes, a leading EV two-wheeler startup, has announced the imminent launch of its cutting-edge high-speed electric scooter, marking a significant milestone in the company’s journey. Proudly made in India, this high-speed e-scooter embodies the perfect blend of high-performance engineering and minimalist design. Meticulously crafted for those who demand both style and functionality, it targets diverse riders, including young professionals, eco-conscious commuters, tech enthusiasts, and delivery personnel. Scheduled for release in July, this innovative scooter promises efficient and sustainable transportation solutions for the modern urban cityscape.

    Key features:

    ·  Top speed:70 KMPH
    ·   Range: 100 KM on a single charge
    ·   Load capacity: 180 Kgs

    Customers can purchase this groundbreaking scooter from authorized ZELIO Ebikes dealerships and showrooms across the country. The company has confirmed that pricing details will be disclosed on the launch day, further fueling the anticipation surrounding this event.

    ZELIO Ebikes co-founder and MD Kunal Arya expressed excitement about the upcoming launch, stating, “Building on the success of our low-speed scooters, we’re thrilled to introduce our first high-speed electric scooter to the Indian market. This launch marks a big step forward in our mission to transform urban mobility. Our new high-speed scooter blends advanced technology with an elegant design, promising an unmatched riding experience. With its impressive range and performance, we’re confident this model will meet and exceed the expectations of today’s urban commuters. This product embodies our commitment to innovation, sustainability, and the Make in India initiative, setting a new benchmark in the electric two-wheeler segment.”

    The EV two-wheeler brand recently expanded its low-speed product portfolio with the launch of the GRACY series, including the GRACYi, GRACY Pro, and GRACY+ models, priced between Rs 59,273 and 83,073 (ex-showroom). This was followed by the introduction of the X-Men scooters, ranging from Rs 64,543 to Rs 87,573 (ex-showroom). With the new addition to the high-speed segment, ZELIO Ebikes continues to cater to diverse consumer preferences while reinforcing its commitment to providing quality and innovation in every ride.

  • Himalaya BabyCare launches new Pure Cow Ghee range

    Himalaya BabyCare launches new Pure Cow Ghee range

    Mumbai: Himalaya Wellness Company, has launched the new Pure Cow Ghee range, specially formulated for babies with sensitive skin and newborns. Himalaya’s Pure Cow Ghee Range with pH5.5*(skin-friendly pH) is thoughtfully crafted with the goodness of Pure Cow Ghee.  Cow Ghee is a precious natural moisturizer that has a unique composition, provides intense moisture, and deep nourishment for baby’s sensitive skin. Pure Cow Ghee helps improve the skin barrier function, has an excellent anti-inflammatory effect, enhances wound healing, and helps support skin immunity.

    The Himalaya Pure Cow Ghee Range offers daily skin care essentials for bath and post-bath and solutions for common skin conditions such as diaper rash and cradle cap. Overall, Himalaya BabyCare takes a holistic approach to infant skin care with the introduction of the Pure Cow Ghee Range to cater to sensitive skin babies to give the strength from within.

    Commenting on the launch, Himalaya Wellness Company director – babycare, Chakravarthi N V said, “We understand the evolving needs of consumers and are delighted to introduce the Himalaya Pure Cow Ghee Range, crafted to meet the specific requirements of babies with sensitive skin and newborns. Sensitive skin babies need the strength from within, and our hero ingredient, ‘Cow Ghee,’ is what sets our baby care range apart. With this campaign, we intend to create awareness amongst our customers on the immense benefits of this Golden Elixir (Pure Cow Ghee) for baby’s sensitive skin and garner their interest in our new affordable premium skin care range.”

    Himalaya joyfully introduces Pure Cow Ghee range of products enriched with the goodness of Pure Cow Ghee and Aloe Vera extract:

    1.  Himalaya Baby Lotion with Pure Cow Ghee: Non-greasy (fast-absorbing), Himalaya Baby Lotion with Pure Cow Ghee offers all-day protection and up to 24-hour moisture.

    2.  Himalaya Head-to-Toe Baby Wash with Pure Cow Ghee: As a moisturizing cleanser, it helps prevent dryness of baby’s skin and is suitable for babies with eczema-prone skin and sensitive skin.

    3.  Himalaya Baby Derma Cream with Pure Cow Ghee: Crafted for providing eczema relief, Himalaya Baby Derma Cream with Pure Cow Ghee soothes eczema-flare ups and dry, itchy, and irritated skin due to eczema. It provides dryness relief from 1st use and offers up to 24-hour moisture.

    4.  Himalaya Baby Rash Relief Cream with Pure Cow Ghee: Formulated with Protective Barrier Technology for long-lasting protection against wetness, Baby Rash Relief cream is infused with the goodness of 15 per cent Zinc Oxide (ZnO) that forms a protective barrier on the skin and Aloe Vera Extract that soothes baby’s dry and irritated skin. Crafted to help heal and prevent diaper rash, it provides relief in redness from the first use.

    Dermatologically tested, paediatrician evaluated, and free from harsh ingredients, the Himalaya BabyCare Pure Cow Ghee range helps improve skin barrier, helps protect the skin’s natural microbiome, and ensures optimal skin health care for babies with sensitive skin and newborns.

    The Himalaya Pure Cow Ghee Range of Products is available from 20 g to 125 g/40 ml to 400 ml at leading retail outlets and e-commerce platforms.

    For more information on the products, visit https://himalayawellness.in/pages/search-results-page?q=ghee%20baby%20wash.

    *except Himalaya Baby Rash Relief Cream with Pure Cow Ghee

  • Supply6 welcomes AB De Villiers as brand ambassador and investor

    Supply6 welcomes AB De Villiers as brand ambassador and investor

    Mumbai: Supply6, a Bangalore-based health food brand founded by Vaibhav Bhandari and Rahul Jacob in January 2019, has welcomed former South African international cricketer AB De Villiers as brand ambassador and investor. Known for its commitment to balanced nutrition, Supply6 offers comprehensive health supplements designed to promote healthier lifestyles. Their flagship product, Supply6 360, embodies a holistic approach to nutrition, aligning perfectly with AB De Villiers’ 360-degree cricketing prowess.

    This strategic partnership merges his athletic excellence with Supply6’s dedication to essential nutrients, aiming to inspire healthier living. Supply6’s foundation is deeply rooted in scientific research and nutritional principles. Each product provides varying levels of the six essential pillars of nutrition: protein, carbohydrates, fats, vitamins, minerals, and fibre, tailored to meet specific health needs.

    Commenting on the partnership, AB De Villiers said: “I am excited to join forces with Supply6. As an athlete, I recognize the critical role nutrition plays in health and performance. Their commitment to comprehensive and convenient nutrition solutions aligns with my dedication to peak performance and well-being. The brand’s rapid expansion is impressive, and I am eager to support its mission of promoting healthier lifestyles.”

    Supply6 co-founder and CEO Vaibhav Bhandari stated: “In a crowded nutrition market, we noticed many customers deficient in Vitamin D, and B12, and battling multiple gut health issues. This insight led us to create Supply6 360, combining essential nutrients like vitamins, minerals, and probiotics in one supplement. Partnering with AB De Villiers, whose dedication to fitness mirrors our ethos, is thrilling. His nickname, Mr. 360, complements our flagship product. Together, we aim to revolutionise the market and inspire healthier eating habits.”

    Supply6 co-founder Rahul Jacob emphasised:  “Understanding that everyone’s nutritional needs are unique, Supply6 provides a thoughtfully curated range of products, balancing variety and specificity. Our supplements are designed to cater to various needs, from comprehensive formulas that address nutrient gaps to targeted solutions for specific goals such as healthy food, energy boosters, and specific deficiencies.

    AB De Villiers is an excellent fit for our brand due to his dynamic approach to both his career and health, which perfectly aligns with our vision. We are confident that this collaboration will enhance our connection with our audience. His esteemed reputation in the sports world mirrors the trust and quality we aim to provide with our products. Our mission is to make high-quality nutrition accessible to everyone without compromise, and we believe this partnership will inspire many to prioritise their nutrition and well-being.”

  • TVS Motor Company’s sales grow by five per cent in June 2024

    TVS Motor Company’s sales grow by five per cent in June 2024

    Mumbai: TVS Motor Company recorded monthly sales of 333,646 units in June 2024 with a growth of  five per cent as against 316,411 units in the month of June 2023.

    Two-Wheeler

    Total two-wheelers registered a growth of six per cent with sales increasing from 304,401 units in June 2023 to 322,168 units in June 2024. Domestic two-wheeler registered growth of eight per cent with sales increasing from 235,833 units in June 2023 to 255,734 units in June 2024.

    Motorcycle registered a growth of three per cent with sales increasing from 148,208 units in June 2023 to 152,701 units in June 2024. Scooter registered a growth of six per cent with sales increasing from 121,364 units in June 2023 to 128,986 units in June 2024.

    Electric Vehicle

    EV sales registered a growth of 10 per cent with sales increasing from 14,462 units in June 2023 to 15,859 units in June 2024.

    International Business

    The Company’s total exports registered sales of 76,074 units in June 2024 as against 79,144 units in June 2023. Two-wheeler exports registered sales of 66,434 units in June 2024 as against 68,568 units in July 2023. Customer retails are robust. However, There have been challenges in container availability due to prevailing conditions in the Red Sea.

    Three-Wheeler

    Three-wheeler registered sales of 11,478 units in June 2024 as against 12,010 units in June 2023.

    First Quarter Sales Performance FY 2023-24:

    During the first quarter of the financial year 2024-25, two-wheeler of the company registered a growth of 15 per cent with sales increasing from 9.18 Lakh units in the first quarter of financial year 2023-24 to 10.56 Lakh units in the first quarter of 2024-25. Three-wheeler of the company registered sales of 0.31 Lakh units in the first quarter of financial year 2024-25 as against 0.35 Lakh units in 2023-24. Total exports registered a growth of 12 per cent with sales increasing from 2.27 Lakh units in the first quarter of FY 2023-24 to 2.54 Lakh units in the current quarter.

  • Shalimar Paints expands HERO product Line with innovative solutions

    Shalimar Paints expands HERO product Line with innovative solutions

    Mumbai: Shalimar Paints Ltd.,  the Indian paints industry with a legacy of over 120 years, celebrated the success of their flagship product, HERO, and introduced innovative products that expanded their extensive portfolio at a dynamic event in Kolkata. At the heart of the event was the HERO 5-in-1 Super Premium Interior Emulsion’s triumph, accompanied by the launch of HERO Super Premium Exterior Emulsion and HERO Interior Exterior.

    Embodying the vision of transformation and advancement, these introductions were part of the trailblazing campaign ‘Upgrade Kiya Kya’, which inspires consumers to enhance their homes with paints formulated using superior technology. Shalimar Paints leverages robust research and development capabilities to deliver innovative products.

    Shalimar Paints director- of sales and marketing Kuldip Raina said, “This event underscores Shalimar Paints’ relentless pursuit of innovation and excellence. We are overwhelmed by the success of HERO Super Premium Interior Emulsion which has become the preferred choice among consumers within a year.”

    Shalimar Paints has launched an advanced collection of waterproofing solutions featuring cutting-edge technology with elastomeric properties and fibre reinforcement. These ensure superior crack-bridging capabilities, effectively sealing even the smallest cracks to prevent water seepage and structural damage. The company’s commitment to durability is exemplified in products like Zero Damp Advance and Zero Damp Smart, offering dual seepage resistance ideal for homes exposed to high moisture or heavy rainfall. Additionally, their comprehensive range of wood coatings including Melamine, NC Lacquer, sealer, and 1k PU finishes, is meticulously crafted to meet all customer needs for preserving and enhancing wooden items, combining aesthetic appeal with robust protection. Together, these solutions ensure long-lasting beauty and protection for cherished wooden treasures.

    He added, “We are thrilled to introduce new additions that underscore our commitment to delivering superior products, exceeding customer expectations. These innovations result from robust research, promising long-lasting wall aesthetics. Additionally, our comprehensive range includes wood coatings and ZERO Damp waterproofing products, ideal for safeguarding walls from moisture and damage, especially as the monsoon approaches. We are confident these latest offerings will be warmly embraced and valued by our customers.”

    In the past year, Shalimar Paints has launched new products to meet the needs of the ever-evolving consumer. Each product showcases the company’s dedication to innovation and sustainability. The company is investing significantly in a state-of-the-art R&D centre, reinforcing its dedication to making quality products innovation. In each can of paint from our factories is a promise of durability, excellence, and quality. Additionally, the company is building an exceptional team and fostering robust connections with consumers, servicing dealers, and painters to effectively decipher their needs and preferences.

    Shalimar Paints is embodying a new avatar with technically advanced products, catering to the needs of the modern-day consumer who seeks to upgrade. Reinforcing its commitment to an enhanced experience that goes beyond traditional paint applications, Shalimar 2.0 enriches and revitalizes every space it touches.

  • EaseMyTrip signs MoU with Uttar Pradesh EcoTourism Development Board

    EaseMyTrip signs MoU with Uttar Pradesh EcoTourism Development Board

    Mumbai: EaseMyTrip.com, an online travel tech platform has signed a Memorandum of Understanding (MoU) with Uttar Pradesh EcoTourism Development Board (UPETDB) under the Government of Uttar Pradesh, in charge of executing promotional and tourism activities. The MoU was signed in the presence of UP’s minister of forest and environment, zoological garden, climate change, Arun Kumar Saxena and minister of ayush, food security, and drug administration, Dayashankar Mishra.

    The objective of the MoU is to foster a strategic partnership aimed at elevating the promotion and development of tourism in Uttar Pradesh. This partnership will leverage EaseMyTrip’s extensive reach and technological expertise to highlight Uttar Pradesh’s rich eco-tourism offerings.

    Under this collaboration, EaseMyTrip will actively promote all registered homestays in Uttar Pradesh on its online portal. The brand will also execute a dedicated promotional campaign to position homestays as a distinctive and preferred accommodation option for travellers visiting the state. Additionally, EaseMyTrip will develop educational products related to bird sanctuaries, drawing insights from successful case studies such as Okhla Bird Sanctuary and Bharatpur Bird Sanctuary. These products will be promoted in schools, colleges, and other institutions through advanced tour guides. These tour guides will have access to training programs which will be officially registered under UPETDB and designed by EaseMyTrip to enhance the tourist experience.

    EaseMyTrip will also curate and market bespoke tourism packages showcasing Uttar Pradesh’s unexplored destinations, cultural experiences, culinary delights, and traditional crafts. These packages will feature homestays as an integral component of the overall tourism experience and will promote the state’s tiger reserves, including Dudhwa, Pilibhit, Amangarh, and Ranipur Tiger Reserve. The UPETDB will actively support the promotion of microsites developed by EaseMyTrip on all relevant social media channels, leveraging its extensive reach and influence.

    Sharing his thoughts on the partnership, EaseMyTrip co-founder Rikant Pittie said, “We are excited to start this new project with the Uttar Pradesh Eco Tourism Development Board (UPETDB). Uttar Pradesh, with its rich history, popularity, and stunning natural beauty, hosts a plethora of underrated and unexplored destinations waiting to be discovered by more people. We are confident that our collaboration with the UPETDB will not only benefit both parties but also contribute significantly to the growth and enhancement of tourism across the state.”

    Govt of Uttar Pradesh minister of tourism & culture Jaiveer Singh shared his thoughts on the partnership, stating, “We are excited to partner with EaseMyTrip, a leading online travel tech platform in India. This collaboration leverages their extensive reach and technological expertise to bring greater visibility and accessibility to the diverse and rich eco-tourism offerings of Uttar Pradesh. We are confident that this partnership will drive significant growth and elevate UP as a premier destination for both domestic and international tourists.”

    Mukesh Kumar Meshram, Government of Uttar Pradesh & director general senior IAS officer of Uttar Pradesh Cadre and the Principal Secretary, Tourism and Culture Department stated “Uttar Pradesh boasts numerous undiscovered gems awaiting exploration by tourists. Our collaboration with EaseMyTrip aims to enhance the visibility and accessibility of these diverse and rich offerings. This strategic partnership will not only drive significant growth but also position Uttar Pradesh as a preferred destination for travelers.”

    Uttar Pradesh Tourism IFS, director Prakhar Mishra added, “We are delighted to partner with EaseMyTrip, a leading online travel tech platform in India. This partnership is targeted to use their extensive reach and technological expertise to enhance the visibility and accessibility of Uttar Pradesh’s diverse cultural and eco-tourism offerings. Our aim is to develop Uttar Pradesh as a leading ecotourism destination without damaging our natural resources, including the flora and fauna. We are confident that this collaboration will drive significant growth and firmly establish the state as a preferred destination for tourists around the globe.”

    Eco-tourism in India is becoming popular, offering travelers the opportunity to explore the country’s rich biodiversity and natural beauty sustainably. From Kerala’s lush forests to Madhya Pradesh’s wildlife sanctuaries and the Himalayan region’s serene landscapes, India boasts numerous eco-friendly destinations. Uttar Pradesh is also focusing on eco-tourism, actively promoting it through various initiatives. These efforts aim to conserve the environment, support local communities, and educate tourists. By embracing eco-tourism, India safeguards its ecosystems while providing unforgettable, responsible travel experiences that connect visitors with nature and culture.

  • Learn what’s inside Coca-Cola’s T20 kit with Consortium Gifts

    Learn what’s inside Coca-Cola’s T20 kit with Consortium Gifts

    Mumbai: As the ICC T20 World Cup 2024 gets closer, the excitement is not just about the cricket matches. Coca-Cola, a big name in the beverage industry, has partnered with Consortium Gifts, the official merchandise partner, to make the event special for fans. This year, over 300 Coca-Cola team members will attend the ICC T20 2024, each getting a travel kit worth Rs 8,000. The kit includes exciting goodies namely Thums Up T-shirts, collectable glasses, World Cup-shaped keychains, premium gym duffle bags, and sweatshirts to name a few. New items have been added this year, such as an Assembly branded overnight bag, a Dailyobjects card holder, a travel adapter, a waist pouch, laptop stickers, a tumbler from the premium Boardroom Collection, a Puma cap, and a keychain. These great additions will make the event even more memorable for everyone.

    Sharing his insights on the exciting collaboration between the brand’s Consortium Gifts, managing director Gaurav Bhagat said, “Some of the event’s direct sponsors, like Coca-Cola, are very active. They have organized internal and external contests, sending stakeholders to match venues in person. Additionally, they are creating a lot of collateral for contests run in collaboration with their bottling partners. Other brands with a close association with the game are running contests for their dealers and distributor channel partners. Some retail brands and food chains are also producing memorabilia for contests and as gifts with purchases. Despite the distance and time zone differences, it promises to be an action-packed tournament with a lot of buzz. As the official merchandising partner for Coca-Cola at the ICC T20 2024, Consortium Gifts is thrilled to bring innovative and memorable merchandise to cricket fans worldwide. This partnership highlights our leadership in the corporate gifting industry and our commitment to delivering high-quality, sustainable products. Major events like the ICC T20 not only drive economic growth but also provide us with a platform to showcase our dedication to enhancing fan experiences through unique and personalized gifts. We look forward to continuing our journey of growth and innovation in the years to come.”

    Coca-Cola’s ICC T20 merchandise, made by Consortium Gifts, shows their strong partnership and focus on quality and innovation. This teamwork goes beyond this event, with Consortium Gifts planning future deals with big brands like Jumbo King, Burger King, PVR, and McDonald’s. The Coca-Cola team will look great in stylish Adidas jerseys, made for both players and fans, bringing everyone together and boosting national pride. This year’s useful and special merchandise makes the fan experience even better and celebrates the exciting cricket event.

    Discussing the global communication efforts for the event, Consortium Gifts national sales head Sourabh Daswani said, “This year’s ICC T20 World Cup in the USA was a unique challenge! Making merchandise for passionate Indian fans cheering from afar is very different from doing it for fans at home. But that’s what makes collaboration exciting! At Consortium Gifts, we teamed up with Coca-Cola to create exclusive items that capture the T20 spirit and appeal to fans worldwide. Remember the limited edition Thums Up T-shirts we made last year? They were a huge hit! This time, we’ve stepped it up with a special Assembly-branded overnight bag—perfect for Coca-Cola representatives travelling to the USA to see the action live. These small touches make the merchandise special and help create a lasting connection between brands and fans.”

    The ICC T20 World Cup is a worldwide celebration of talent, passion, and sportsmanship. Coca-Cola teams up with Consortium Gifts to offer fans high-quality merchandise. This partnership strengthens Coca-Cola’s brand, improves the fan experience, and creates an exciting atmosphere both in the stadiums and at home.

  • McDonald’s India unveils minions-themed mango desserts in collaboration with Illumination’s Despicable Me 4

    McDonald’s India unveils minions-themed mango desserts in collaboration with Illumination’s Despicable Me 4

    Mumbai: In a delightful blend of movies and sweet treats, McDonald’s India West & South announces its yet another collaboration with Illumination’s Despicable Me 4, releasing worldwide on 5 July. Celebrating both the mango season and the return of everyone’s favourite Minions, McDonald’s India has introduced an exclusive range of Minions-themed mango desserts.

    This mango season, McDonald’s iconic McSwirl and McFlurry Oreo have received a delicious mango makeover, offering all mango lovers a delicious new reason to visit McDonald’s India restaurants. Customers can now dive into the fun with the new Mango McSwirl, Mango Sundae, Mango McFlurry with Oreo, and Mango McFlurry with Lotus Biscoff which promises to tickle the taste buds of both movie buffs and mango lovers alike.

    Adding to the excitement, the McDonald’s Happy Meal will now have a new surprise in the form of an interactive book ‘Meet the Characters of Despicable Me 4’. This addition to the Happy Meal is sure to bring extra smiles and surprises, making mealtime a joyful adventure for the brand’s youngest fans. This is not all, these new mango-infused treats will be served in special Minion-themed packaging, making them irresistible for the fans.

    McDonald’s India (W&S) CMO Arvind R.P. said, “Movies and McDonald’s are a classic combination best enjoyed with loved ones. With the introduction of our new Minions-themed mango desserts, we are excited to give this classic combination a new mango twist. These new irresistible treats are designed not only to delight the massive fan base of Minions but also to offer all our customers even more reasons to visit McDonald’s. At McDonald’s, we are continually committed to innovating our menu to cater to the diverse tastes of our Indian customers, ensuring that each visit is filled with fresh and exciting flavours.”

    Available across all McDonald’s outlets in West and South India, these limited-time treats are perfect for enjoying a slice of summer while indulging in the playful tricks of the cherished Minion characters. The customers can now embrace the mischief and mango magic at their nearest McDonald’s restaurants.

    The all-new Mango McSwirl, Mango Sundae, Mango McFlurry with Oreo, and Mango McFlurry with Lotus Biscoff are available for dine-in, delivery, takeout, drive-thru, on-the-go and on the McDelivery app.

  • Sun Pharma launches #SecondBirthDate 2.0 initiative with Sushmita Sen

    Sun Pharma launches #SecondBirthDate 2.0 initiative with Sushmita Sen

    Mumbai: Continuing its inspiring, award-winning initiative to celebrate and honour the invaluable contributions of doctors in our lives, Sun Pharma, India’s largest pharmaceutical company unveiled its #SecondBirthDate 2.0 campaign on National Doctors’ Day. This year’s initiative features acclaimed actress, Sushmita Sen, who has joined the movement to express her heartfelt gratitude to the real-life heroes who give us a second chance at life.

    Building on the success of last year’s campaign featuring Rishabh Pant and Mahima Chaudhry, #SecondBirthDate returns with an even greater impact this year. This year, Sushmita Sen led the charge by updating her social media handle with her Second Birth Date on June 28, 2024 and today she shared her second birth certificate with her doctors.

    Commenting on the initiative, Sushmita Sen, said, “I am glad to be a part of this Doctors’ Day initiative by Sun Pharma. Today is a day of gratitude. My doctors have given me a second chance at life, and I want to thank them from the top, middle and bottom of my heart?.”

    Sun Pharma CEO – India business Kirti Ganorkar said, “Doctors are our real-life heroes who work tirelessly to save lives, providing hope to millions. With this campaign, we want to celebrate these incredible individuals and shine a light on their selfless service. This initiative is a heartfelt thank you to doctors for their relentless dedication and devotion to improving lives.”

    The campaign is garnering interest from people across India, from all walks of life, including several celebrities and influencers, who have joined the movement by updating their Second Birth Date and sharing their personal stories. Film actor, Manisha Koirala, travel content creator, Ankita Kumar and gaming influencer, Sujan Mistri have all come forward to express gratitude to the doctors who have profoundly impacted their lives.

    Regarding the campaign concept, & Ogilvy India executive creative director Rohit Devgun and group creative director Arun Ganesh said, “We can never thank doctors enough for all that they do. Last year’s success encouraged us to build #SecondBirthDate into a bigger, more enduring platform – one where more people come forward and express their heartfelt gratitude to doctors. This year we flagged off this initiative by Sun Pharma with Sushmita Sen’s story”

    Wavemaker India chief client officer & office head – West, North & East Shekhar Banerjee said, “The #SecondBirthDate 2.0 initiative carries on the tradition of celebrating the selfless contributions of doctors in our lives. This year’s involvement of Sushmita Sen amplifies some real-life stories of gratitude and hope that doctors bring to countless individuals. It’s an extraordinaire initiative that casts a light on the invaluable role of doctors in our society. We are incredibly proud to be a part of such a campaign and contribute to the same.”

    Visit www.secondbirthdate.com to download and send a personalised certificate of gratitude to your doctor.