Category: Marketing

  • The impact of biases on workplace dynamics and employee morale

    The impact of biases on workplace dynamics and employee morale

    Let’s address the elephant in the room: is bias real and negative? Bias is indeed real, but it’s not always negative. In fact, “If you are human, you are biased,” says Howard J. Ross in his book Everyday Bias. Humans use biases to make decisions; all gut-feeling decisions stem from our biases. Often, these decisions are beneficial and reinforce our biases.

    When we bring these unconscious biases to the workplace, shaped by our experiences, learnings, and beliefs, they impact workplace dynamics, which in turn affects employee morale. Biases can influence every aspect of the employee lifecycle, from hiring, promotions, work distribution, and product design, to interactions with customers and daily communication.

    Many years ago, in a formal workplace setting, having or showing a tattoo was considered taboo. A new recruit from a highly reputed college joined the company with a prominent tattoo. Senior managers were unhappy with this and treated the individual differently, even demeaningly. This led to low morale throughout the department. The senior manager, usually known for his gentlemanly demeanor, would yell at this person for minor issues, while others committing similar mistakes were merely counseled.

    Here are some specific ways biases can impact employee morale:

    1.    Struggling to achieve satisfaction: Both the victims and bystanders of bias feel withdrawn. Constant neglect makes employees disengage from the organization’s purpose, leading to disinterest in their work and contributions.

    2.    Struggle with workplace relationships: Bias can make it hard for employees to build good relationships with colleagues, affecting communication and collaboration.

    3.    Demotivating culture and environment: A biased culture fails to motivate employees to go above and beyond. They struggle to take on additional responsibilities, lose interest in career progression, and their creativity and problem-solving abilities diminish.

    At our organization, Kelp, we have worked with a large number of organizations spanning different industries right from media, advertising, FMCG, IT/ITES, BFSI, to manufacturing. Despite seemingly open-minded cultures, open-mindedness can sometimes be imposed rather than genuinely accepted, risking tokenism. For instance, women in some industries are expected to conform to the “cool girl” stereotype. Whilst, in more traditional setups, the presence of women can lead to curiosity and harassment. Boundaries, consent, and personal space can be overlooked due to entrenched mindsets. The shift to remote work during COVID-19 has sometimes exacerbated toxic cultures, as respectfulness is sacrificed in the name of being “chill and easygoing.”

    However, there is progress. Movements and initiatives by women and marginalized groups have begun to change the dialogue. Issues like equal pay are being addressed more openly, and there is greater awareness of workplace safety. Although we’ve made significant progress over the past decade, there remains considerable work to be done. Only a handful of companies, particularly in certain “woke” industries, are making meaningful strides toward workplace safety, while the unorganized sector is largely overlooked. Major changes are necessary to ensure psychological safety for all individuals in corporate environments. Managers are at the forefront of fostering a culture of “conscious un-biasing.” We believe it requires consistent practice across all levels of the organization.

    To sum it up “Managers can make wiser, more ethical decisions if they become mindful of their unconscious biases.” – Mahzarin Banaji

    The article has been authored by Kelp CEO & co-founder Smita Shetty Kapoor.

  • ACC wins the prestigious Golden Peacock Environment Management Award for the sixth time

    ACC wins the prestigious Golden Peacock Environment Management Award for the sixth time

    Mumbai: ACC, the cement and building material company of the diversified Adani Portfolio, is proud to win the Golden Peacock Environment Management Award for the sixth time from the Institute of Directors, a global authority on corporate excellence. It highlights the benchmarks set by the company with its comprehensive and steadfast adherence towards sustainable practices.

    Adani group CEO of cement business Ajay Kapur said, “This recognition is a testament to our constant commitment towards sustainability. By embracing a robust governance structure towards each of our Environment, Social, and Governance (ESG) pillars, we have been successful in embedding a culture of sustainability into our people and across our organisation. This approach ensures our performance exceeds beyond compliance and sets new benchmarks.”

    ACC has been recognised with this Golden Peacock Award, for its robust governance system towards environment management, adoption of ISO 14001 (EMS) certification for its plants, regular internal and external audits, strong environment compliance system, and the utilisation of innovative technologies for environment protection.

    ACC remains committed to climate change mitigation being the first cement company to sign the Net Zero 2050 pledge and has its short-term (2030) goals validated by the Science Based Targets initiative (SBTi).

  • Hallyu Korea in India! SOCIAL brings an immersive Korean festival across all its pincodes in India

    Hallyu Korea in India! SOCIAL brings an immersive Korean festival across all its pincodes in India

    Mumbai: SOCIAL, India’s favourite neighbourhood and community café, is unveiling ‘Kore-yeah’, a one of its kind, immersive month-long Korean festival. An industry first initiative, the festival aims to celebrate the rich culture of Korea, giving SOCIALites across 53 pincodes a glimpse of the energy, the vibe, and the wave that has taken over the entire world.

    The ‘Kore-yeah’ festival features a special menu (K-Food), themed beverages (K-Drinks), and a variety of culturally enriching activities, including K-Pop karaoke and Korean workshops. Throughout July, SOCIAL is offering engaging experiences such as Kimchi making workshops, K- Pop dance classes, chow-down challenges, and pop-up markets. With Korean culture’s growing popularity among India’s youth, this festival transforms SOCIAL into vibrant hubs for K-Culture fans, offering an authentic Korean lifestyle experience.

    The food menu has been curated by Chef Yen Valavalkar and Chef Soonye Choi of Sattori Food Lab, alongside Chef Shamsul Wahid, Group Executive Chef, Impresario Entertainment & Hospitality Pvt. Ltd. The menu has been created using Korean ingredients such as Korean rice cakes, kim (seaweed), kimchi, Gochujang sauce, the ever-popular Soju and much more. The K- Food comes with a range of small plates, Tteokbokki, Bibimbap, fried chicken, and much more. Furthermore, SOCIAL has collaborated with Nestlé MAGGI® Korean Noodles to develop a range of ramen bowls. SOCIAL has also crafted special K-Drinks for the festival inspired by Korea, such as Soju Kimchi Highball, Somaek, The Atypical Sangria, and Hallyu Litchi Boba, among others.

    SOCIAL has curated this experience in collaboration with the Embassy of the Republic of Korea to bring the vibrant and dynamic essence of Korean culture to its outlets. To recreate the Korean lifestyle, SOCIAL has partnered with Universal Music Group India, to bring the best of K-Pop Jams and experiences, and WinterBear, the one-stop destination for official merchandise in India, and similar other brands.

    Divya Aggarwal, Chief Growth Officer, Impresario Entertainment & Hospitality Pvt. Ltd. shares her thoughts on the latest festival, “At SOCIAL, we’re always seeking innovative ways to bring unique and engaging experiences to our guests. The ‘Kore-yeah’ festival is a testament to our commitment to celebrating pop-culture and creating immersive environments that resonate with our community. By partnering with renowned chefs and leading brands, we’ve curated an

    authentic Korean experience that goes beyond food and drink. This festival allows our guests to dive into the vibrant world of Korean culture, right in their neighbourhood café.”

    Chef Yen and Chef Soonye Choi of Sattori Food Lab share their thoughts on this exciting experience, “We are proud to associate with SOCIAL for the Korean festival as it is India’s favourite neighbourhood café, where connections and communities flourish. Now we are bringing the savoury delights from South Korea where consumers can experience a symphony of flavours and culture of Korea. Whether it’s the bold and spicy Choi’s kimchi ramen or the succulent Korean Fried Chicken glazed in the signature gochujang sauce, every dish promises to transport guests to the bustling streets of Korea. Complementing the experience are meticulously crafted cocktails and mocktails, adding an extra layer of energy and excitement.”

  • Nilon’s & Django Digital rejoin forces for 360-degree digital strategy

    Nilon’s & Django Digital rejoin forces for 360-degree digital strategy

    Mumbai: Nilon’s, an FMCG brand in the country, announces its reassociation with Django. This also extends the agency’s responsibilities to a 360-degree digital mandate, encompassing e-commerce and q-commerce marketing.

    Under this expanded mandate, Django Digital will be responsible for driving Nilon’s digital presence and strategies across all digital platforms, ensuring comprehensive growth and engagement. This includes spearheading campaigns, managing social media, and optimising Nilon’s digital storefronts to enhance customer reach and sales through both, traditional e-commerce and the rapidly growing quick-commerce sector.

    “We are thrilled to rejoin hands with Nilon’s and take on a larger scope of work that now includes E-commerce and Q-commerce,” said Shivang Shah, Co-founder, Django Digital. “Our team has delivered multiple e-commerce success stories in the recent past, and we are excited to add Nilon’s to our portfolio of success.”

    Nilon managing director Dipak Sanghavi expressed confidence in Django Digital’s ability to elevate their digital strategy, stating, “Django’s expertise on the digital front and their impressive growth curve align perfectly with our vision. Their innovative approach and proven track record make them the ideal partner for our digital journey. With this reassociation, we aim to leverage their skills to further enhance our market presence and connect more deeply with our customers.”

    The renewed partnership highlights Nilon’s commitment to enhancing its digital footprint and leveraging digital marketing strategies thoughtfully to drive growth and customer engagement. 

  • TPV technology to further solidify AOC’s position as a gaming monitor brand in India

    TPV technology to further solidify AOC’s position as a gaming monitor brand in India

    Mumbai: TPV Technology Ltd, one of the world’s largest LCD manufacturers, has announced that it is further solidifying AOC’s position as the number one gaming monitor brand in India. Creative Newtech Limited, the authorized distributor for TPV Technology Limited, will strategically expand AOC monitor distribution across key metro areas, as well as Tier 1 and Tier 2 cities in Maharashtra and Gujarat markets, thereby extending TPV Technologies’ aggressive reach of AOC professional and gaming monitors across the western part of India.

    According to the IDC Quarterly Gaming Tracker Report: Gaming Monitor 2023Q4 (≥144Hz), TPV’s dedicated gaming brand, AGON by AOC, was the world’s No.1 gaming monitor brand. The report placed AOC at the forefront of delivering exceptional gaming experiences to enthusiasts worldwide, as they are uniquely designed for gamers to experience smooth gameplay. This means they won’t miss any frame, even in the most action-packed games.

    The monitors industry is experiencing substantial growth in the Indian market, particularly in the gaming segment, forecasted to reach more than USD 10 million by 2031. TPV Technology is poised to capitalize on this opportunity and aims to increase its presence across all the key retail chains in India. Recently, TPV Technology redesigned its distribution strategy, leveraging Creative Newtech Limited’s extensive channel network to distribute AOC’s diverse range of monitors including popular models such as the AOC Gaming 24G2Z, CU34G3S, C32G2E, 24G4 and 27G4. AOC’s Gaming monitor sizes range from 24-inch to 34-inch, at 180 hz to 360 hz Full HD, FreeSync and Ultra Narrow Border Gaming Monitor, among others.

    Commenting on the same, TPV Technology – AOC & Philips Monitors managing director Carol Anne Dias said “AOC boasts a rich gaming legacy as the world’s top gaming monitor brand. Our dedication lies in delivering state-of-the-art technology, to support the gaming community. Our focus on innovation has helped us maintain our leadership position and provide gamers with the necessary tools they need to succeed.”

    AOC’s diverse monitor lineup caters to every need and budget, from casual gamers to professional e-sports players. The portfolio includes budget-friendly options with impressive specs and high-end gaming monitors featuring the latest technology, ensuring there is something for everyone. With high-performing and high-quality products tailored to gamers’ specific needs, the AOC AGON monitor lineup offers Indian gamers a seamless and immersive gaming experience.

    Some of the advanced technologies that come with AOC’s complete array of professional and gaming monitor ranges include:

    . Sharp Resolutions: From Full HD to ultra-high resolutions for stunning clarity.

     .  Fast Refresh Rates & Response Times: Ensuring smooth visuals and minimal blurring, ideal for fast-paced content and gaming.

     Adaptive Sync: Synchronizing the monitor’s refresh rate with the graphics card for seamless visuals (select models).

     .  Low Blue Light Modes: Reducing eye strain for extended viewing sessions.

    .   Flicker-Free Technology: Minimizing screen flicker for a more comfortable viewing experience.

     .  Ergonomic Stands: Adjustable for tilt, swivel, and height to promote comfortable posture.

    Commenting on this development, Creative Newtech managing director Ketan Patel said: “We are excited and proud of our association with TPV Technology Limited, as it aligns with our strategy to strengthen our gaming products portfolio. As their distribution partner, we are proud of the significant strides we are making together to be at the forefront of this expansion and to strategically enhance the penetration of AOC professional and gaming monitors across the Maharashtra and Gujarat markets.

    To capture the increasing demand for monitors, particularly in the gaming segment, we shall leverage our extensive channel network to bring AOC’s diverse range of monitors more effectively. Together, we are set to redefine the gaming monitor landscape in India, ensuring that AOC continues to lead the market with cutting-edge technology and unmatched performance.

    We are optimistic about the future and the opportunities that lie ahead. Our strategic initiatives and strong partnerships position us well to meet the growing demand for high-quality gaming monitors in India. We look forward to continuing our journey of growth and success, providing our customers with the best-in-class products and services.”

    In the image from left to right: Vijay Advani, VP sales Creative Newtech; Neilson Tan, CFO, MMD; Kevin Wu, global head, MMD(Monitors); Ketan Patel, managing director, Creative Newtech; Carol Anne Dias, managing director – TPV India

  • Somdutta Singh weighs in on sensory marketing: How to create immersive consumer experiences

    Somdutta Singh weighs in on sensory marketing: How to create immersive consumer experiences

    The human brain is a marvel and works in ways that scientists are still striving to fully understand. There has, however, been quite a bit of development around the concept of embodied cognition, which theorizes that our cognitive processes are deeply rooted in the body’s interactions with the world.

    Marketing researchers understand the significance of this quite well and apply it to sensory marketing. Sensory marketing leverages this concept by targeting the five senses—sight, sound, smell, taste, and touch—to create deeper emotional connections with consumers.

    The role of senses in marketing: Creating a multisensory experience

    Rather than relying solely on visual and auditory elements, sensory marketing seeks to engage consumers through tactile sensations, taste perceptions, and olfactory experiences as well. This holistic approach aims to create a comprehensive brand experience that resonates deeply with the consumer. Here are how the five senses can be harnessed for marketing.

    Visual appeal

    Visual stimuli are the most common and impactful in marketing. Colors, images, videos, and design elements are meticulously chosen to evoke specific emotions and reactions. Visual storytelling through graphics and videos can evoke emotions, making marketing messages more memorable and persuasive.

    Auditory stimuli

    Auditory elements such as music, sound effects, and voice tones can significantly influence consumer behavior. Upbeat music can create a lively atmosphere, while soothing sounds can enhance a sense of calm and relaxation. Jingles are often the go to for brands when it comes to creating memorable auditory brand associations.

    Smell

    Olfactory stimuli can trigger memories and emotions more powerfully than any other sense. Scent marketing is very commonly used in retail settings, often involving strategically choosing and deploying fragrances to influence consumer behavior and enhance the overall shopping experience. A good example is the smell of incense that is often used in shops around India, especially garment shops. The scents associated with these incenses often invoke a sense of familiarity when visiting these stores.

    Taste

    Taste is particularly prominent in industries such as food and beverage where it directly influences consumer preferences and perceptions. But, it’s not limited to the quality of the food of beverages themselves. The sense of taste can also be intertwined with the other senses, making it a powerful tool in creating holistic sensory experiences. When combined with visual presentation, aroma, and even tactile sensations, taste can elevate the overall perception of a product or brand. Moreover, the memory associated with tastes can be used to sell products outside of the food and beverage industry. For instance, the use of familiar flavors or aromas in products like candles, cosmetics, or even cleaning supplies can evoke specific memories or emotions, enhancing the consumer’s experience and connection with the brand. This cross-industry application of taste leverages the strong link between flavor and memory, enabling brands to create compelling stories and sensory cues that resonate deeply with consumers.

    Touch

    Tactile experiences are crucial in creating a sense of connection with products. The way a product feels in the hand can convey its quality, durability, and craftsmanship. For instance, the smooth, luxurious texture of a high-end smartphone or the soft, plush fabric of a premium garment can evoke feelings of comfort and satisfaction. In retail environments, allowing customers to interact physically with products through touch can enhance their shopping experience and increase their likelihood of making a purchase. Beyond physical products, tactile sensations can also be integrated into digital interfaces and packaging design to simulate touch and provide a sensory-rich experience.

    Strategies for sensory marketing for an e-commerce platform

    With how things have been described so far, you might wonder how an online business can even make use of things like taste, touch, or smell. However, even in the digital realm of e-commerce, sensory marketing can be effectively employed to enhance customer engagement and satisfaction. These strategies might be helpful:

    Olfactory and gustatory marketing

    It might seem counterintuitive to think that something like smell and taste can be replicated using online marketing, but you will be surprised by how much your body remembers about the taste and smell of something through visuals alone. Use descriptive language and imagery that evoke scents or flavors associated with products. For example, describing the aroma of freshly brewed coffee or the taste of gourmet chocolates can appeal to the senses of smell and taste indirectly.

    Tactile sensory marketing

    Think of how the sense of touch can invoke certain feelings. The tactile experience of holding a product, feeling its texture, and assessing its weight can convey a sense of luxury, reliability, or comfort. In e-commerce, replicating this physical interaction is usually done though descriptions or with the help of imagery that can be associated with feelings of touch. If you look at smartphone marketing, you will often find images that emphasize on the shapes and textures on the phone, which can give viewers of the ads a good idea on how the phone will feel when in their hands.

    Creating personal experiences using AR

    Augmented Reality (AR) opens up a world of possibilities for businesses looking to engage consumers in innovative ways, transforming how products are visualized and experienced. It is becoming common nowadays for companies to allow users to virtually try on a product before buying. People are often drawn towards a 3D look, which is now possible due to AR technology. This immersive visual experience not only enhances the shopping experience by providing a more realistic preview but also increases confidence in purchasing decisions.

    Innovative visual marketing for memorable experiences

    People often think about products to buy when viewing them. This is also why visual media is important for marketing. However, in a world where short-form content takes precedence, people can often be overwhelmed with video content and forget about it. For example, watching a video of people wearing masks can remind you to look up Amazon for masks. Yet, this fleeting thought might quickly fade away amidst the barrage of other content. This is where innovative sensory marketing techniques can be useful. Samsung’s recent QR code advertisement in newspapers exemplifies the evolution of ad campaigns, highlighting their powerful image search feature in their new phones. By scanning the QR code with a phone, users can experience a demonstration where the Samsung pen allows them to visually interact with products in videos, triggering instant searches. This seamless integration not only reinforces the visual cue but also transforms a momentary thought into immediate action, enhancing the overall shopping experience.

    Concluding thoughts

    The evolving landscape of digital marketing and consumer behavior highlights the importance of leveraging sensory experiences to enhance engagement and drive action. It is also interesting to imagine how these sensory marketing techniques can further develop and integrate with emerging technologies. As we continue to innovate, the potential for creating deeply personalized and immersive shopping experiences will only expand, offering consumers a richer and more engaging way to explore and purchase products.

    The article has been authored by first-generation serial entrepreneur, investor and ex-member Niti Aayog and Assiduus’ founder & CEO Dr Somdutta Singh.

  • boAt and myG partner with AMMA to celebrate Mollywood spirit

    boAt and myG partner with AMMA to celebrate Mollywood spirit

    Mumbai: boAt consumer electronics brand, and myG, a premier electronics retail chain 100 showrooms across Kerala, joined hands with the Association of Malayalam Movie Artists (AMMA) for their recent general body meeting held in Kochi over the weekend.

    The event marked the re-election of veteran actor and Padma Bhushan recipient Mohanlal as AMMA president for a remarkable third consecutive term. Additionally, the meeting saw the introduction of new office bearers, including Siddique as the new general secretary, Jagadish and Jayan Cherthala as vice presidents, and Unni Mukundan as the new treasurer.

    Beyond celebrating AMMA’s achievements, the event emphasized the ongoing commitment of boAt and myG towards Kerala’s entertainment and film industry. This collaboration signifies their dedication to fostering cultural and technological advancements within the state of Kerala. By partnering with AMMA, boAt and myG reiterate their support for local talent and initiatives that propel the growth of the prestigious Malayalam film industry.

    “We at boAt and myG are incredibly proud to partner with AMMA,” said boAt spokesperson. “The Malayalam film industry is a powerhouse of talent and creativity, and we are committed to supporting its growth and celebrating its achievements.”

    A myG spokesperson added, “myG has been an active partner for all AMMA events, and the support we have received from the fraternity is truly commendable. We value our association with AMMA and look forward to continuing this collaborative journey, fostering strong relationships and contributing to the success of future events”.

     

  • Embracing e-commerce: How digestive biscuit brands are seising online opportunities

    Embracing e-commerce: How digestive biscuit brands are seising online opportunities

    Mumbai: In today’s rapidly evolving marketplace, the surge of e-commerce has not only transformed shopping habits but also reshaped entire industries. From groceries to gadgets, online shopping’s convenience and accessibility have become integral to daily life, accelerated further by recent global events such as the COVID-19 pandemic.

    At McVitie’s, we have witnessed firsthand the significant growth driven by e-commerce and Quick Commerce (Q-com) aggregators in our country. It’s remarkable how these platforms have become consumers’ preferred choice. We anticipate Q-com to grow eightfold by 2025, especially in the health category, offering diverse options tailored to various preferences.

    What propels this shift towards e-commerce, particularly in Quick Commerce?

    As we return to offices post-pandemic, our lifestyles have become busier. Consumers increasingly seek quick deliveries and the convenience of ordering essentials with a few taps on their smartphones. Instant gratification and time optimization—whether for shopping, dining, or entertainment—are paramount.

    In response to this e-commerce surge, digestive biscuit brands are swiftly innovating and embracing digital transformation. They leverage digital marketing strategies, partner with e-commerce giants, and optimise direct-to-consumer channels. QR codes drive traffic, targeted promotions entice shoppers, and bundling with complementary products like tea and coffee enhances value propositions. Joint Business Plans (JBP) with e-commerce platforms and robust SEO/SEM strategies further amplify online presence.

    McVitie’s has fully embraced the e-commerce wave with tailored strategies. Through targeted promotions and enhanced SEO/SEM visibility, we have not only boosted sales but also solidified our brand’s digital presence.

    How are digestive biscuit brands adapting to e-commerce?

    The benefits for digestive biscuit brands are immense. Online channels facilitate broader market reach, extending into Tier 2 and Tier 3 cities with localised offerings and seamless UPI-enabled transactions. Consumer-centric policies, such as hassle-free returns, enhance satisfaction and build trust and loyalty.

    Brands harness social media for direct engagement and feedback loops, integrating social commerce and collaborating with influencers for brand advocacy and increased sales. This omnichannel approach ensures a cohesive customer experience, whether online or in-store.

    The momentum will continue to grow, especially in urban areas where convenience and healthier choices like McVitie’s Digestive and Hobnobs are paramount. New Q-Com startups and the emergence of dark stores are making deliveries faster and more efficient.

    How can we leverage advanced technologies like AR and VR?

    In the dynamic e-commerce landscape, digestive biscuit brands are leveraging advanced technologies such as Augmented Reality (AR) to revolutionise consumer engagement and sales strategies. AR allows brands to offer personalised experiences by enabling consumers to visualise products in various settings, enhancing the shopping experience with realistic simulations and informed choices. As AR advances, its potential to redefine consumer interactions with digestive biscuit brands online is substantial.

    Moreover, the integration of visual search tools like those on platforms such as Pinterest and Google Lens enhances accessibility and convenience. These AI-powered tools enable users to search for products based on images, streamlining the discovery process for digestive biscuits and making online shopping more intuitive. By leveraging these technologies, brands ensure their products are easily discoverable and appealing to a broader audience.

    In addition to AR and visual search tools, virtual try-ons and interactive product visualisations are reshaping the online shopping experience. AR applications allow consumers to virtually try on products, offering interactivity previously limited to physical stores. Tools providing 360-degree views and customizable features personalise the shopping journey, boosting engagement and satisfaction. Brands are also integrating AR into advertising campaigns, creating interactive ads and using AR filters on social media to drive engagement and potentially increase conversion rates.

    What does the future look like?

    As digestive biscuit brands continue to embrace e-commerce opportunities, integrating these advanced technologies will be crucial in staying competitive and meeting evolving consumer expectations. By leveraging AR, visual search tools, virtual try-ons, and interactive product visualisations, brands create immersive online experiences that differentiate their offerings and drive growth in the digital marketplace.

    It’s clear that e-commerce isn’t merely a trend – it’s a transformative force propelling growth and innovation. With ongoing advancements and increasing consumer adoption, the future shines bright for digestive biscuit brands embracing this digital revolution.

    This article has been authored by pladis Global (McVitie’s: Godiva: Ülker) head of marketing – India Pawan Jagnik

  • The Ultimate Bike Shopping Guide on Bajaj Mall

    The Ultimate Bike Shopping Guide on Bajaj Mall

    Just like the way you can conveniently buy almost anything online, now you can book bikes such as a Yamaha R15 V3 online too. Bajaj Mall, a leading online shopping destination is known for shopping of almost everything from mobile phones and furniture to cars and bikes online on EMIs. In this article, we look at the top bikes available in the two-wheeler market and how easy it is to own one by shopping on Bajaj Mall.

    Top bikes in India

    Whether you live in one of the busy cities or the quaint little towns of India, you will find two-wheelers as a convenient mode of transport. When it comes to bikes, there are top brands such as Yamaha, Hero, Suzuki, Honda, and Bajaj. You have classic bikes from Royal Enfield, Jawa, and Yezdi as well. There are ample options whether you are looking for a sports bike or a fuel-efficient commuter bike.

    Some of the top bikes that you can consider buying are listed below:

    1.  Hero Splendor Plus XTEC
    The Hero Splendor Plus XTEC is one of the top commuter bikes with an excellent mileage of around 80.6 kmpl. The bike has a 97.2cc engine with tubeless tyres.

    ●  Model: Hero Splendor Plus XTEC Sparkling Beta Blue 
    ●  Ex-showroom price (Delhi): Rs. 77,376
    ●  EMIs starting from Rs. 1,561 per month on Bajaj Mall

    2.  Yamaha R15 V3
    The 155cc Yamaha R15 V3 is one of the trendy sports bikes in the market and gives an average mileage of 48.75 kmpl. The bike has 18.6 PS of power and 14.1 Nm of torque.

    ●  Model: Yamaha YZF R15 V3 Racing Blue 
    ●  Ex-showroom price (Delhi): Rs. 1,63,400
    ●  EMIs starting from Rs. 3,093 per month on Bajaj Mall

    3.  Royal Enfield Bullet 350
    The Royal Enfield Bullet 350 is one of the most loved bikes of all times with its classic design and a powerful 349cc engine. The bike comes with tubed tyres and gives an average mileage of around 37 kmpl.

    ●  Model: Royal Enfield Bullet 350 Standard Black 
    ●  Ex-showroom price (Delhi): Rs. 1,57,674
    ●  EMIs starting from Rs. 3,077 per month on Bajaj Mall

    4.  Hero HF Deluxe 
    The Hero HF Deluxe is one of the best budget-friendly bikes with a top mileage of around 65 kmpl. This 97.2cc bike, with a maximum power of 8.02 PS and maximum torque of 8.05 Nm, is a great pick if you are looking for a fuel-efficient commuter bike at an affordable price.

    ●  Model: Hero HF Deluxe Kick Start Drum Alloy Wheel (Heavy Grey with Black)
    ●  Ex-showroom price (Delhi): Rs. 61,120
    ●  EMIs starting from Rs. 1,270 per month on Bajaj Mall

    5.  Suzuki Gixxer SF BS6
    The Suzuki Gixxer SF BS6 is a powerful 155cc bike with double disc braking system and a mileage of around 45 kmpl.

    ●  Model: Suzuki Gixxer SF BS6 (Metallic Sonic Silver / Pearl Blaze Orange) 
    ●  Ex-showroom price (Delhi): Rs. 1,45,900
    ●  EMIs starting from Rs. 2,883 per month on Bajaj Mall

    6.  Honda Hornet 2.0
    One of the latest bikes from Honda is the Honda Hornet 2.0 that comes with a 184.4cc engine. This stunning bike gives an average mileage of 57.3 kmpl. The bike has a maximum power of 17.2 PS and a maximum torque of 16.1 Nm.

    ●  Model: Honda Hornet 2.0 Standard (Matte Sangria Red Metallic)
    ●  Ex-showroom price (Delhi): Rs. 1,41,411
    ●  EMIs starting from Rs. 2,786 per month on Bajaj Mall

    7.  Yamaha MT 15
    Another top bike from Yamaha is the Yamaha MT 15. It is a 155cc bike with disc brakes, tubeless tyres, and a mileage of up to 50 kmpl.

    ●  Model: Yamaha MT 15 Ice Fluo-Vermillion 
    ●  Ex-showroom price (Delhi): Rs. 1,68,900
    ●  EMIs starting from Rs. 3,336 per month on Bajaj Mall

    How to go about shopping for bikes online
    When you set out to shop online, you will come across numerous bikes with varying configurations. The best part is shopping destinations like Bajaj Mall give you search filters to shortlist the bikes as per your needs.

    ●  Capacity
    You can check bike models as per the capacity. You can start searching from bikes up to 100cc and bikes in the 100cc to 125cc capacity for beginner-friendly models. If you are eyeing high-end bikes, you can look for bikes in the capacity range of 125cc to 200cc, or 200cc and above.

    ●  Type
    If you are clear about the type of bike you are looking for, you can directly use the filter that meets your preferences. The different types of bikes that you can explore are commuter bikes, sports bikes, cruiser bikes, and adventure bikes.

    ●  Price
    You may have a specific budget in mind when you head out for bike shopping. The best part of shopping online is you can filter out the models that fit within your budget. Today, you have fuel-efficient bikes such as Hero HF Deluxe and Hero Splendor under Rs. 1 lakh. And then there are high performance bikes, which can range from around Rs. 2 lakh to a higher price point. The price of bikes varies depending on the brand, model, features, and other factors. Additional customisations and accessories can add to the cost.

    To make the purchase manageable, you can book your bike on EMIs on Bajaj Mall. Once you do a two-wheeler booking online, a Bajaj Finance representative will help you with the Bajaj Finserv Two-wheeler Loan process. When you book your bike on Bajaj Mall, a two-wheeler loan from Bajaj Finance enables you to make the purchase on affordable EMIs over a flexible repayment plan.

    Your two-wheeler loan offer will depend on your eligibility for a two-wheeler loan. The process is simple, and the approval is quick. Once the details are in order, you can collect your bike from a partner showroom closest to your place.

    How to shop for a bike on EMIs on Bajaj Mall

    You can visit the Bajaj Mall website or visit Bajaj Mall through the Bajaj Finserv App to start shopping. Just follow these easy steps:

    1.  Visit Bajaj Mall.
    2.  Login using your mobile number and complete the OTP verification.
    3.  Select your preferred two-wheeler and click on the ‘Buy Now’ button
    4.  Review the displayed price breakup.
    5.  Proceed with the authentication process to confirm your two-wheeler booking.

    Choosing the right bike involves considering your riding preferences, budget, and the specific features that matter most to you. Whether you opt for the sporty Yamaha R15v3, the versatile Yamaha MT 15 V2, or budget-friendly options like the Hero Splendor Plus, Bajaj Mall offers a diverse range to cater to every rider’s needs. Visit Bajaj Mall today to explore these bikes firsthand and embark on your two-wheeled adventure with confidence.

  • Maximizing Returns: Understanding with FD Calculator Monthly Interest Calculations

    Maximizing Returns: Understanding with FD Calculator Monthly Interest Calculations

    The Indian financial market offers a multitude of investment options catering to different risk appetites. One of the most widely preferred and invested instruments is a fixed deposit (FD). It promises not only guaranteed returns but also minimal market risk. By using an FD calculator for monthly interest, one can comprehend the earning potential. Understanding how these calculators work can also equip you with insights needed to plan your finances strategically.

    A fixed deposit is a financial tool offered by banks and non-banking financial companies (NBFCs), which allows you to deposit a lump sum amount for a predefined term. The deposited amount earns interest based on the prevailing FD interest rates.

    FD calculator monthly interest is an online tool that helps investors determine their returns, or maturity amount, on the fixed deposit scheme they choose. It uses core factors like the initial deposit, interest rate, and deposit term to calculate exact returns. This tool is simple and user-friendly, enabling individuals, especially starters, to understand and plan their investments efficiently.

    For instance, suppose you deposit INR 1,00,000 as a term deposit for a period of five years with an annual interest rate of 6.5%. Using an FD calculator, the maturity amount at the end of five years would be INR 1,36,723. This calculated amount shows that the deposited amount has grown by INR 36,723.

    Comprehending an FD calculator’s operations not only helps you determine your returns but also assists in comparing various FD schemes. It allows you to gauge the best scheme with the highest ROI.

    A secondary gain of using an FD calculator monthly interest is it expedites the decision-making process. Since the tool offers exact results instantly, it negates the time-consuming process of manual calculations and confusions about interest computation methods.

    However, one must remember that FD schemes are not immune to inflation. The actual value of the returns may decrease over time if the inflation rate surmounts the interest earned. Therefore, having a diversified portfolio can hedge against potential financial risks.

    Another crucial aspect to consider while investing in FDs is the taxation. The interest earned on FDs is taxable according to the investor’s tax bracket. Hence, it is pivotal to account for the tax implication on the returns while calculating the final maturity amount.

    While FD calculator monthly interest provides a comprehensive outlook of your investment, investors must also consider other parameters. These include the credibility of the financial institution, penalty on premature withdrawal, loan against FD, and auto-renewal features. These factors can significantly impact the final returns on the FD.

    To conclude, an FD calculator monthly interest is an indispensable tool for every investor. It not only helps in determining the maturity amount but also assists in comparing various FD schemes and planning future investments accordingly. Additionally, the fixed deposit interest rate is a crucial factor to consider when comparing different FD options. However, it is always recommended to evaluate the credibility of a financial institution and consider the potential financial risks and tax implications before investing.

    Disclaimer: Investment in financial instruments carries certain risks. This article is just for educational purposes and readers should always consult with a financial advisor before making any investment decisions.

    Summary

    Understanding the working of an FD calculator monthly interest can help investors plan their financial strategies. FDs carry minimal risk and guaranteed returns, making them an ideal investment option in volatile markets. However, it’s crucial for investors to analyse other factors such as financial institution credibility, penalty charges on premature withdrawal, and tax implications while making the investment. The use of an FD calculator monthly interest helps in estimating the returns, thereby facilitating comparisons and financial planning. It must be noted that while FDs provide assured returns, the potential impact of inflation can diminish the actual value of these returns over time. Hence, the investors should also consider diversifying their portfolio to cushion against inflation.