ITV

Category: Marketing

  • TAM AdEx: Top 10 advertisers contributed to 14 per cent share of ad volumes on radio

    TAM AdEx: Top 10 advertisers contributed to 14 per cent share of ad volumes on radio

    Mumbai: TAM AdEx India has released a radio advertising quarterly report for Jan-Mar’24. TAM AdEx monitors more than 110 radio stations (In association with RCS India).

    On radio, ad volumes/station witnessed the growth of seven per cent during Jan-Mar’24 compared to Jan-Mar’22. But, ad volumes/station of Jan-Mar’23 remained unchanged compared to Jan-Mar’22.

    Compared to Jan-Mar’23, services, banking/finance/investment and auto continued to dominate the top three positions in Jan-Mar’24. Household products entered the top 10 sectors during Jan-Mar’24 over Jan-Mar’23. Together, the top 10 sectors had a combined share of 88 per cent.

    Top 10 advertisers contributed to 14 per cent share of ad volumes on radio. More than 4K advertisers were present on radio during Jan-Mar’24 among which Life Insurance Corporation of India was leading the list. Additionally, LIC of India, LIC Housing Finance and Maruti Suzuki India continued to be the top three advertisers during Jan-Mar’24 over Jan-Mar’23. Out of the top 10 advertisers, six of them were new entrants during Jan-Mar’24 over Jan-Mar’23.

    The top 10 brands contributed nine per cent share of radio ad volumes. LIC Housing Finance was the top brand for advertising on radio during Jan-Mar’24. Among the top 10 brands present in Jan-Mar’24, three of them were new brands and five of them were new entrants compared to Jan-Mar’23.

    Properties/real estate was the top growing category in terms of increase in ad secondages followed by cars in Jan-Mar’24 compared to Jan-Mar’23.

    2.5k plus advertisers & 3.3k plus brands were exclusively present in Jan-Mar’24. Astral and LIC Jeevan Utsav were the top exclusive advertisers and brand on radio during Jan-Mar’24 over Jan-Mar’23.

    During Jan-Mar’24, Gujarat was the leading state with 19 per cent share of ad volumes, closely followed by Maharashtra with 18 per cent share. The top five states accounted for 65 per cent of total ad volumes. In cities, Jaipur secured the top position with a nine per cent share of ad volumes in Jan-Mar’24. Also, the top 10 cities added 68 per cent share of ad volumes.

    Evening was the most preferred time band on the radio followed by morning and afternoon time bands. Evening & morning time bands together added 69 per cent share of ad volumes.

    Ad commercials with 20-40 secs was most preferred for advertising on radio during Jan-Mar’24 & Jan-Mar’23.

  • Schneider Electric India wins Golden Peacock Award for best-in-class energy efficiency

    Schneider Electric India wins Golden Peacock Award for best-in-class energy efficiency

    Mumbai: Schneider Electric, the global leader in the digital transformation of energy management and NextGen automation, has been honoured with the prestigious Golden Peacock Award for exceptional energy efficiency initiatives at its Chennai plant. This covers exceptional performance in various areas such as energy policies, training & performance monitoring practices, energy conservation and improvement efforts, and communication of best practices. These efforts have resulted in an impressive ~ 33 per cent improvement in energy efficiency over the past three years, leading to a substantial reduction of 6,368 tonnes of CO2 emissions.

    Through focused energy-efficiency initiatives, 1/3rd of the plant’s energy now comes from renewable sources, aligning with Schneider Electric’s goal of reaching 100% green energy usage within five years. This outstanding accomplishment underscores the plant’s commitment to sustainability and environmental responsibility.

    Schneider Electric India zone president – Greater India, MD & CEO Deepak Sharma said, ” At Schneider Electric, we believe that electrification is the most potent tool for decarbonization. We understand that technology-infused, energy-efficient factories are pivotal for manufacturers to drive innovation and attain operational excellence. Our dedication to sustainability remains resolute, and we are immensely proud of the acknowledgment of our Chennai plant’s energy efficiency initiatives, exemplified by the prestigious Golden Peacock Award. This accolade is a testament to our endeavours in shaping the factories of the future, and we are committed to setting similar high standards throughout our 31 factories in the country.”

    Schneider Electric India  vice president – Sustainability Venkat Garimella  added, “At the core of Schneider Electric’s heritage lies a steadfast dedication to energy efficiency and a sustainable tomorrow. Our pride stems from ongoing investments in technological innovations and progress, coupled with a robust approach to responsible energy management across our factories, products, and services. By nurturing a culture that champions energy-efficient practices and decarbonization, we remain steadfast in our pursuit of environmental distinction. Over the next five years, Schneider Electric will unwaveringly follow its definitive path to embracing 100% renewable energy. Through this accolade, we take immense pride in setting the standard for the creation of greener, sustainable smart factories.”

    Building energy-efficient and sustainable factories in India aligns with Schneider Electric commitment to environmental responsibility and innovation. Embracing sustainable practices not only benefits the environment but also contributes to long-term cost savings and a positive impact on local communities. Schneider Electric currently has 31 factories in India and has targeted an investment of Rs 3200 crore in expanding its Industrial footprint with the addition of ~1,200,000 sq.ft. up to 2026, as part of its continued commitment towards Atmanirbhar Bharat. 

  • eBikeGo celebrates 6th Foundation Day by welcoming Tilak Varma as brand ambassador

    eBikeGo celebrates 6th Foundation Day by welcoming Tilak Varma as brand ambassador

    Mumbai: eBikeGo, India’s leader in electric mobility solutions, is excited to proudly announce the on-boarding of cricket sensation, Tilak Varma as its new brand ambassador during its 6th Foundation Day celebration. This partnership highlights eBikeGo’s commitment to innovative, sustainable transportation and marks a significant milestone in its journey.

    eBikeGo founder & CEO Irfan Khan expressed his enthusiasm stating, “We are thrilled to have Tilak Varma, a remarkable talent in the cricketing world, join us as the face of eBikeGo. His youthful exuberance and dedication to Cricket perfectly embodies our brand ethos. Tilak’s appeal among the younger generation and his passion for environmental issues make him the ideal ambassador as we drive towards a greener future together. His engagement will play a crucial role in strengthening our mission to promote sustainable & affordable mobility solutions across India.”

    Tilak Varma, known for his impactful debut for India as well his consistency in domestic cricket, shared his excitement, saying, “I am excited to collaborate with eBikeGo, a brand pioneering the change towards electric mobility in India. I’m thrilled to champion eco-friendly transportation solutions. Together, we aim to drive positive change and encourage more people to choose cleaner, greener travel options.”

    The collaboration will feature Tilak in various eBikeGo campaigns, engaging his wide fan base through social media activations, public appearances, and promotional content. His dynamic personality will help boost awareness about the benefits of electric vehicles and inspire a new audience to make sustainable choices in their daily lives. Varma is represented by Rise Worldwide.

  • FMCG brands tap into speed and creativity to win the race for attention

    FMCG brands tap into speed and creativity to win the race for attention

    Mumbai: FMCG brands are in a competitive race for media visibility, aiming to capture consumer attention amidst a flood of advertisements. Coca-Cola set a precedent with its innovative content and wide-reaching campaigns, followed by Colgate’s effective use of multi-platform advertising to engage audiences.

    It has sparked a lively debate on ambush or guerilla marketing as these brands are not only vying for advertising space but also driving engaging content, seizing cultural moments with wit and creativity within 24-48 hours, to stay relevant. Their strategies highlight the need for engaging and innovative content across platforms in a short time.

    Take, for instance, the recent showdown surrounding Biryani Day between Dawaat Rice and India Gate Rice, where each brand claimed supremacy in the hearts of biryani enthusiasts across the country. When Dawaat Rice went ahead and declared ‘Biryani Day’, competitors like  Fortune Biryani Special Basmati Rice were swift in their responses to counter the claim with wit. These brands didn’t just participate in the banter; they invested in ad space to amplify their messages and engage consumers across digital platforms.

    This playful yet strategic approach is reshaping how FMCG brands interact with their audience. They not only build emotional connections with consumers but are also demonstrating agility and relevance through quick-turn content and engaging narratives.

    Moreover, these campaigns highlight the power of data-driven insights and creative storytelling in shaping compelling narratives in the world of marketing and the digital age. Brands leverage consumer behaviour analytics to tailor messages that resonate deeply with their target audiences, enhancing their impact and reach. These campaigns emphasise maintaining transparency and building trust through genuine storytelling and authentic brand values, which are essential in nurturing long-term loyalty.

  • boAt appoints Jasleen Royal as brand ambassador

    boAt appoints Jasleen Royal as brand ambassador

    Mumbai: boAt, a consumer electronics brand renowned for its innovative audio & wearables products, is thrilled to announce Jasleen Kaur Royal, the acclaimed Indian singer-songwriter, as its newest brand ambassador. Known for her soulful voice and distinctive musical style, Jasleen Royal has captured the hearts of millions with hits like “Heeriye”, “Ranjha”, “Din Shagna Da” and “Love You Zindagi”.

    Jasleen is a self-taught musician who has taken the Indian music industry by storm. Despite having no formal training in music, Jasleen Royal’s journey is a testament to her immense talent and dedication. She effortlessly combines singing and composing, often playing multiple instruments simultaneously, showcasing her versatility and creativity. Her ability to blend folk, indie, and contemporary genres has garnered widespread acclaim, making her a beloved figure in the Indian music industry.

    Royal’s achievements include winning the Filmfare Award for Best Music Director in 2022 for the film Shershaah, being the first female music director to win the award and composing songs for movies including Shershaah (2021), Baar Baar Dekho (2016), Gully Boy (2019) and more.

    As boAt’s brand ambassador, Jasleen Royal will embody the brand’s ethos of youthful energy, innovation, and passion for music. Her authentic connection with audiences aligns perfectly with boAt’s commitment to delivering high-quality audio experiences that resonate with consumers across India and beyond.

    Commenting on the association, boAt co-founder and chief marketing officer Aman Gupta expressed excitement about the collaboration: “Jasleen Royal is not just a talented musician but also a cultural icon who represents the spirit of today’s youth. Her song “Heeriye” became a national sensation, establishing her as a force to be reckoned with. We are delighted to have her on board as our brand ambassador. Her unique style and widespread appeal will undoubtedly strengthen boAt’s connection with music enthusiasts and fans.”

    Jasleen Royal shared her enthusiasm for partnering with boAt, saying, “I am thrilled to join forces with boAt, a brand that has revolutionized the audio industry with its innovative products. Music is a universal language, and I believe boAt’s commitment to delivering superior sound experiences aligns perfectly with my own passion for creating music that resonates deeply with listeners.”

    With Jasleen Royal on board, boAt continues to reinforce its position as a frontrunner in the consumer electronics market, offering a diverse range of audio solutions that cater to the evolving needs and preferences of music lovers worldwide.

  • 77 per cent citizens report high happiness levels in June 2024: Ipsos IndiaBus Happiness Monitor

    77 per cent citizens report high happiness levels in June 2024: Ipsos IndiaBus Happiness Monitor

    Mumbai: How happy were Indians in June 2024? More happy or less? Interestingly, overall happiness levels have stayed constant and high in June wave at 77 per cent, like the previous month.

    June wave shows that the cities and cohorts most happy were tier1 (88 per cent), east zone(85 per cent), north zone (84 per cent) and west zone (83 per cent) citizens; full time parents and homemakers (83 per cent), 45 plus age group (81 per cent), low education citizens (80 per cent), females (79 per cent), SEC A (78 per cent), SEC C (78 per cent), SEC B (77 per cent), males (76 per cent), employed – part time/ full time (78 per cent), tier 2 (76 per cent), 18-30 years (77 per cent) and 31-45 years (76 per cent), high education (74 per cent) among others.

    Citizens dwelling in non-metros were happier (80 per cent) vis-à-vis those residing in the metros (71 per cent).

    South zone residents continued to be the least happy, at 56 per cent. Do they feel excluded?

    These are the findings of the Ipsos IndiaBus Happiness Survey, that is the monthly barometer of happiness of urban Indians.

    Commenting on the findings of the survey, group service line leader, public affairs, corporate reputation, ESG and CSR Parijat Chakraborty said, “Largely, majority of Indians are happy, across cities, cohorts and age groups. For a growing, emerging market like India, it is understandable as people are happy and filled with hope and aspirations and are driven. Monsoons in several parts of the country could have worked as a mood elevator, amplifying happiness; more so after a hot and prolonged summer season. And non metros are seeing a lot of improvement in infrastrucure, with a manageable cost of living, making it conducive for the citizens to lead a comfortable life and be joyful.”

    “Full time parents/ homemakers seem the happiest across all cohorts – spending time with children as they have their holidays and family, socializing/ outings and binge watching OTT at home, could be other reasons for their elevated happiness levels,” added Chakraborty.

    Further, the survey showed, that in the June wave, urban Indians were the happiest about family (77 per cent) (minus two per cent), health (72 per cent) (minus two per cent), friends’ circle (70 per cent) (minus two per cent), economic conditions (66 per cent) (plus two per cent), colleagues/ business associates (68 per cent) (plus two per cent), employment/ work (65 per cent) (=), neighbours (65 per cent) (plus one), situation of the country (62 per cent) (minus one per cent), situation of the world 58 per cent (=).

    “Happiness is not just a fleeting feeling. Different aspects of our daily life have a bearing on happiness and it manifests in our relationships, wellbeing, social network, work and other key areas,” said Chakraborty.
     

  • Samsung India reveals the first shortlist of 100 Teams of ‘Solve For Tomorrow’

    Samsung India reveals the first shortlist of 100 Teams of ‘Solve For Tomorrow’

    Mumbai: Samsung, India’s leading consumer electronics brand, has announced a shortlist of 100 teams for its flagship CSR initiative – ‘Solve for Tomorrow’, designed to foster an innovation ecosystem in the country. This shortlist includes 50 teams each from the ‘School’ and ‘Youth’ track who will now compete further in the national education and innovation competition.

    This year, the shortlists have been done regionally, which has helped the competition reach out to the next generation of Indian Innovators residing in the remotest towns of the country, such as Khurda in Odisha Kachar and Kamrup Rural, in Assam and Amreli in Gujarat. The top 50 ideas submitted in the Youth Track covering the ‘environment and sustainability’ theme are not only unconventional but also extremely future-focused. Issues like deforestation, plastic waste management, marine pollution, carbon emissions, unsustainable packaging, and poor water management came across as the areas most critical to the youth.

    The ‘School’ track, on the other hand, submitted their ideas under the ‘community and inclusion’ theme. Their ideas focus on out of the box solutions for critical issues such as mental illness among school students, lack of an inclusive environment for the LGBTQ community, poor access to digital literacy among economically weaker sections of the society, and the existing gap between academic learning and technical skilling to become job-ready.

    A total of 232 participants representing the 100 teams will now gear up for the next phase of the ‘Solve For Tomorrow’ competition, where they will be equipped with presentation and effective communication skills through expert training and mentoring. This will help them prepare for the regional rounds commencing mid-July.

    “Samsung believes that our youth possesses immense power and potential to drive positive social change. Our flagship CSR programme ‘Solve for Tomorrow’, has, for the first time this year, created a category for school students to cater to their unique skills and ideas. The improvement in the quality of ideas is a testament to the creativity and innovative mindsets they possess. For the first time this year, we also decided to go deeper into the five regions – North, South, West, East and North-East – to ensure we have a more broad-based participation from some of remotest regions of the country. We have received some really well-articulated ideas, and it is incredibly inspiring to see such presentations and clarity of thought coming from the young lot”, said Samsung Southwest Asia corporate VP SO Chun.

    Samsung Solve for Tomorrow has grown purposefully this year by supporting themes such as the environment, community and inclusion. The separate tracks – youth and school – have given equal opportunities and a level-playing field to all the competing teams. It is incredible to see such thought-provoking ideas coming from young minds across the nation. Together with Samsung, our endeavour is to encourage a problem-solving mindset in the next generation that will act as a catalyst in improving the start-up ecosystem in the country,” said Prof. Preeti Ranjan Panda, MD, FITT, IIT-Delhi.

    The next stage will witness two teams from five regions – north, east, west, south, and north-east – being selected in each track, forming a national pool of 20 teams. The Top 20 teams will undergo an intensive series of training along with rigorous mentorship programmes by Samsung and industry experts to enhance their technical and soft skills. These teams will also attend an ‘Innovation Walk’ at the Samsung Regional Headquarters in Gurugram and Samsung R&D Centres across India.

    Solve for Tomorrow 2024 track details:

    This year, the ‘Solve for Tomorrow’ programme introduced two distinct tracks – School Track and Youth Track, each dedicated to championing a specific theme and targeted towards different age groups. Both the tracks run simultaneously, ensuring equal opportunity and a level playing field for all students.

    School Track: The School Track, is tailored for students aged 14-17, focusing on the theme “community and inclusion”. The winning team will be declared as the “Community Champion” of Solve for Tomorrow 2024 and will receive a seed grant of INR 25 Lakh for prototype advancement. The schools of the winning teams will also receive Samsung Products to boost educational offerings, encouraging a problem-solving mindset.

    Youth Track: The Youth Track, targets individuals aged 18-22, with a focus on the theme “environment and sustainability”. The winning team will be declared as the “Environment Champion” of Solve for Tomorrow 2024 and will receive a grant of Rs 50 Lakh for incubation at IIT-Delhi. The colleges of the winning teams also receive Samsung products to boost their educational offerings, encouraging social entrepreneurship.

    Samsung India has partnered with the Foundation for Innovation & Technology Transfer (FITT), IIT Delhi. The strategic collaborations for the third edition also include the Ministry of Electronics & Information Technology; Manthan, Office of Principal Scientific Advisor, Government of India, and the United Nations in India.

    First launched in the US in 2010, Solve for Tomorrow is currently operational in 63 countries globally and has seen over 2.3 million young people participate worldwide.

    Samsung India Reveals the First Shortlist of 100 Teams of ‘Solve For Tomorrow’

  • Britannia Jim Jam Pops cheers India’s victory with a special Go India edition pack

    Britannia Jim Jam Pops cheers India’s victory with a special Go India edition pack

    Mumbai: In a spectacular celebration of India’s thrilling victory, get ready to pop open a celebration like never before with the launch of Britannia Jim Jam Pops’ special Go India edition pack. This limited-edition pack features a delightful green apple jelly at the center, complemented by tricolour elements of white creme and saffron biscuit base. Known for being an innovative first-of-its-kind open creme biscuit with a single layer of biscuit, creme, and jelly, it offers a no-twist enjoyment—you just lick and pop. This special pack celebrates India’s achievements at the global level and the relentless support of the fans.

    As part of the celebrations, the new Go India edition pack made a grand appearance at Marine Drive and the iconic Wankhede Stadium in Mumbai. Apart from this, a digital out-of-home ad lit up the street of Marine Drive, featuring the brand’s beloved mascots Kunal Roy Kapur and Varun Sharma aka Jimmy and Jammy. This coincided with the victory parade of the Indian cricket team. This special pack is designed to honor Indian cricket team’s remarkable victory and is sure to be a crowd favorite. Consumers will be able to enjoy the flavorful experience of Britannia Jim Jam Pops and actively participate in celebrating this historic moment.

    The Go India pack of Jim Jam Pops is currently available on Zepto across Mumbai and Pune and will be available across all markets soon. Fans can look forward to enjoying their favorite open cream biscuit while relishing the sweet taste of victory.

    Join us as we raise the roof with Britannia Jim Jam Pops’ Go India pack, where every bite celebrates the extraordinary triumph of our champions. Let’s savor the sweetness of success together!

  • ‘Maximizing Tax Savings with an ELSS Calculator’

    ‘Maximizing Tax Savings with an ELSS Calculator’

    Mutual funds can be a great way to grow your wealth over time, and the Equity Linked Savings Scheme (ELSS) is one of the most tax-efficient options. The Income Tax Act, of 1961 provides significant tax benefits under Section 80C for these schemes and high returns. However, using an ELSS calculator is important to maximize your investment returns. This calculator helps you make informed investment decisions, ensuring you get the most out of your money. Through this article, we will understand how to maximize tax savings with the ELSS calculator.

    What is an ELSS Calculator?

    ELSS calculator is an online tool that helps investors estimate potential returns from the ELSS investments. Investors can get a clear picture of how their investments might perform over time by entering various parameters, such as investment amount, frequency (lump sum or SIP), and expected rate of return.

    How Does an ELSS Calculator Work?

    An ELSS calculator assists in determining the potential returns from your investment in an ELSS fund, whether you opt for a Systematic Investment Plan (SIP) or a lump sum investment.

    To use the calculator, you need to provide details such as the amount of investment, expected annual rate of return, duration of investment, and the frequency of investment if opting for SIP. After inputting this information, the ELSS calculator will display the projected value of your investment at the end of the specified tenure.

    Calculating SIP Returns with an ELSS Calculator

    A SIP (Systematic Investment Plan) allows you to invest a fixed amount regularly in an ELSS fund. The ELSS SIP calculator helps estimate potential returns on these regular contributions. To calculate the SIP maturity amount for your ELSS investment, you need to provide:

    Fund Name: The specific ELSS fund you intend to invest in.

    Monthly Investment Amount: The amount you plan to invest each month.

    Investment Tenure: The total period you plan to stay invested, keeping in mind the mandatory three-year lock-in period for ELSS.

    Calculating Lump Sum Returns with an ELSS Calculator

    If you prefer a lump sum investment, where you invest a significant amount at once, the ELSS lumpsum calculator can estimate your potential returns. For this, you need to enter:

    Fund Name: The specific ELSS fund you are investing in.

    Lump Sum Investment Amount: The total amount you plan to invest initially.

    Investment Tenure: The duration you wish to keep your investment in the ELSS fund.

    The calculator then provides the estimated maturity value based on these inputs, helping you understand how your lump sum investment might grow over time.

    Using an ELSS calculator, whether for SIP or lump sum investments, enables you to make informed decisions by providing a clear picture of potential returns. This, in turn, aids in effective financial planning and maximizing the benefits of your ELSS investments.

    How Can an ELSS Calculator Help You?

    Following are the ways an ELSS calculator can assist you:

    Helps in estimating returns

    The calculator helps you determine how much your investment could grow over a certain length of time by providing accurate estimations of prospective returns.

    Comparative Evaluation

    By comparing the possible returns from several ELSS funds, the calculator can assist you in choosing the well-performing one.

    Comparison between SIP and Lump Sum

    It helps you elect the investment approach that most closely matches your financial objectives by assisting you in understanding the returns that differ between investing through a lump amount and a Systematic Investment Plan (SIP). 

    Long-Term Wealth Depiction

    The tool illustrates the potential for long-term wealth building in your assets by illustrating how money might increase over time with steady investment.

    Maximizing Tax Savings with an ELSS Calculator

    To make the most out of your ELSS investments and tax savings, consider the following tips:

    Start Early: The power of compounding can significantly enhance returns. An early start means a longer period for your investments to grow.

    Regular Investments: Using SIPs can average out market volatility and reduce the risk of investing a lump sum at the wrong time.

    Review Annually: Reassess your investment strategy annually using the ELSS calculator to ensure you are on track to meet your financial goals.

    Stay Informed: Keep up with market trends and fund performances to adjust your expectations and strategies accordingly.

    Conclusion

    ELSS calculators can assist investors in estimating potential returns and tax savings from ELSS investments. ELSS calculators can also provide investors with information about the performance of ELSS funds and their suitability for different financial goals. Investors can also compare ELSS funds with other mutual funds and with each other using the ELSS calculators available in the ELSS fund app. Robust ELSS calculators and individualised investment suggestions are provided by the popular Axis Mutual Fund App. The Axis Mutual Fund App’s user-friendly interface makes managing ELSS investments easy and effective.

    Note: Views and opinions contained herein are for information purposes only and should not be construed as investment advice/ recommendation to any party or solicitation to buy, sell or hold any security or to adopt any investment strategy. It does not warrant the completeness or accuracy of the information and disclaims all liabilities, losses, and damages arising from the use of this information. The recipient should exercise due caution and/ or seek professional advice before deciding or entering into any financial obligation based on information, statement, or opinion expressed herein.

    Past performance may or may not be sustained in the future. Mutual Fund Investments are subject to market risks; read all scheme-related documents carefully. 
    ‘               

  • Swiggy Instamart joins Mumbai’s world cup victory parade

    Swiggy Instamart joins Mumbai’s world cup victory parade

    Mumbai: Amidst the celebration of winning the T20 World Cup 2024, Swiggy Instamart, joined the celebration at the world cup victory parade for the Indian cricket team at Marine Drive in Mumbai yesterday.

    The vibrant streets of Mumbai’s Marine Drive were painted in hues of orange as Swiggy Instamart’s delivery executives attended the event wearing its signature orange t-shirts to greet the Indian cricket team. Emblazoned with “Greatness, delivered” on their jerseys, Swiggy Instamart celebrated the joy of bringing the world cup back home for the first time since 2011 with millions of cricket fans at the parade. Additionally, 30 satin orange-themed banners proudly proclaimed, “Best delivery ever!” for the Indian cricket team, adding a striking visual element to the sea of blue.

    Swiggy Instamart’s presence at the parade echoes its commitment to delivering both convenience and celebration to customers nationwide.