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Category: Marketing

  • India wins ICC T20 World Cup 2024: Coca-Cola India and ICC feature made in India recycled PET flag

    India wins ICC T20 World Cup 2024: Coca-Cola India and ICC feature made in India recycled PET flag

    Mumbai: In the thrilling conclusion of ICC Men’s T20 World Cup 2024 held in the USA and the West Indies where India truly emerged victorious, by winning the prestigious tournament. Coca-Cola India and the ICC once again brought a refreshing difference by combining cricket passion with a commitment to sustainability.

    This year’s Men’s T20 World Cup matches featured the ‘Made in India’ National Flags and the Cricket 4 Good Flags, crafted from post-consumer recycled PET bottles. These bottles were transformed into polyester fabric and recycled yarn, made by recycling garbage and plastic bottles. These flags were proudly displayed during the national anthem ceremony at the respective stadiums.

    Coca-Cola India first introduced the recycled PET National Flags during the ICC Men’s Cricket World Cup in 2023, becoming the first company in the world to introduce these flags in cricket. Following the impactful, sustainable strides made previously through several green initiatives during the marquee event, Coca-Cola India continues to showcase environmental responsibility by the creation of these National Flags of the participating 20 nations, the largest flags in the world with the size— 35 metres by 20 metres and the nine ICC Cricket 4 Good Flags.

    In addition, Thums Up was the official beverage and sports drink partner for the ICC Men’s T20 World Cup 2024. Recently, Coca-Cola has extended its partnership with ICC, committing to serve as a global partner for ICC events until 2031. This renewed collaboration solidifies Coca-Cola’s support for cricket across all three formats, ensuring a lasting sustainable impact on the sport, worldwide.

    Approximately 11,000 PET bottles have been transformed into each national flag, and 2,000 bottles into each ICC Cricket 4 Good Flag by Go Rewise by Ganesha Ecoverse Limited and their partner. Even the packaging for these flags is made from recycled material, emphasizing on a holistic approach to sustainability. Also, all these flags are Global Recycled Standard (GRS) certified, meeting international standards for recycled content, social and environmental practices, and chemical restrictions. Further, the use of cutting-edge AI sorting systems has boosted waste segregation efficiency, enhancing resource recovery. Simultaneously, the collection systems have empowered over 50,000 waste workers, including women. A dedicated team of 600 workers was built to bring these magnificent flags to life. Each of these flags produces 60 per cent lesser carbon emissions while saving hundreds of kgs of waste going to landfills and reducing dependency on fossil fuel-based resources.

    Coca-Cola India and Southwest Asia (INSWA) senior director-CSR and sustainability Rajesh Ayapilla said, “At Coca-Cola, we’re excited to unite cricket passion with our commitment to sustainability at the ICC Men’s T20 World Cup 2024. These recycled PET flags showcase our dedication to circularity and environmental responsibility. By turning post-consumer plastic bottles into symbols of national pride, we celebrate fans and take a significant step towards a greener future. We believe that the initiative will set a precedent for future events and will continue to inspire a positive change.”

    ICC chief commercial officer Anurag Dahiya said, “ICC World Cups have once again proven to be a fantastic platform to showcase the partnership between Coca-Cola India and the ICC, highlighting our shared commitment to cricket and the environment. The ‘Made in India’ recycled PET flags were a powerful initiative of our exciting partnership. Not only did they create a vibrant atmosphere during the national anthem ceremonies, but they also demonstrated how innovation can promote sustainability within cricket.”

    Go Rewise founder Yash Sharma said, “Our mission is to wisely recycle every bottle used and disposed off into high-value products and give multiple lives to our resources. As the ICC World Cup fans cheered for their nations, the world saw a combination of India’s sports as well as technological prowess in recycling post-consumer waste and the craft of 100+ artisanal men and women creating a symbol of sustainability and sportsmanship through flags made of recycled PET bottles. We are proud to partner with Coca-Cola to continue their commitment to weave sustainability into sports.”

    Through this innovative initiative, Coca-Cola India and the ICC are not just promoting a sustainable future but also inspiring cricket fans to join the movement towards environmental stewardship. 

  • Mariott delievers extraordinary moments with Mercedes-AMG Pertronas F1 team in Singapore

    Mariott delievers extraordinary moments with Mercedes-AMG Pertronas F1 team in Singapore

    Mumbai – Marriott Bonvoy, Marriott International’s award-winning travel program, is once again poised to offer its members thrilling, once-in-a-lifetime experiences at the highly anticipated race in Singapore. Ahead of Singapore’s marquee sporting event of the year, Marriott Bonvoy and The Ritz-Carlton invite members to experience the thrill of a race weekend through its partnership with the Mercedes-AMG PETRONAS F1 Team.

    This year, the ‘Marriott Bonvoy Sweepstakes: Experience Legendary in Singapore’ will elevate the race weekend for one lucky winner and their guest from select markets including India. Enroll in Marriott Bonvoy for free for the opportunity to experience legendary with a bespoke experience which includes:

    . An exclusive Meet & Greet session with Mercedes-AMG PETRONAS F1 Team member, Mick Schumacher  

    . Behind-the-scenes access and VIP hospitality throughout the race weekend

    . Topped off with various surprise and delights throughout the week

    Entry to the sweepstakes for eligible members will open from 8 July – 19 August 2024 on https://www.joinmarriottbonvoy.com/SingaporeRace/.

    In addition to the sweepstakes, Marriott Bonvoy Moments™ offers members the opportunity to redeem points for an ultra-exclusive experience with Mercedes-AMG PETRONAS F1 Team, inviting them to savor the thrilling world of motorsports up close and fuel their passion amidst the roar of the engines. Fifty packages will be available for bidding from 22 July – 23 August 2024, for more information and packages inclusions check out the Marriott Bonvoy Moments platform.

    In 2019, Marriott Bonvoy became the “Official Hotel Loyalty Program” for the Mercedes-AMG PETRONAS F1 Team, and The Ritz-Carlton the team’s first ever “Official Hotel Partner”. The collaboration has resulted in the delivery of stand-out experiences for Marriott Bonvoy members in Melbourne, Montreal, Budapest and around the globe.

     

  • Vidyut Tech rebrands to Vidyut

    Vidyut Tech rebrands to Vidyut

    Mumbai– Vidyut Tech (VT), a Bengaluru-based EV financing startup, has announced an extensive rebranding to reflect its vision of building a full-stack EV ecosystem. Its new brand identity as Vidyut includes a comprehensive suite of products aimed at making EV ownership more accessible, convenient, and worry-free for its customers. While Vidyut’s financing solutions had already lowered the barriers to EV ownership, the company recognized that there were still issues preventing its customers from adopting EVs. To address these issues, Vidyut has expanded its services and rebranded to resonate with its mission of comprehensively supporting customers in their EV ownership journey.

    The company has also unveiled its new tagline, “EV now on your terms,” which encapsulates its commitment to providing flexible, customer-centric solutions across all aspects of EV ownership. The new positioning not only highlights the immediate benefits Vidyut offers but also builds trust in the brand’s ability to adapt to individual customer needs.

    As part of Vidyut’s rebranding initiative, the company has introduced a new logo and color palette aimed at embodying its innovative and customer-centric ethos. The refreshed visual identity symbolizes Vidyut’s renewed mission, featuring an electric bolt seamlessly integrated with the letter ‘V’. The vibrant purple color of the letter ‘V’ symbolizes new-age trust and technological innovation, while the bright golden ‘bolt’ represents well-being and optimism. Overall, the new identity showcases energy, power, and the company’s unwavering commitment to advancement and innovation in the EV sector.

    Highlighting on the larger vision of the brand, Vidyut co-founder Xitij Kothi said, “As we have evolved over the years, we’ve consistently pushed the boundaries to embrace a customer-centric approach within our business model. Today is another step in that direction. We are thrilled to unveil our new identity, which allows us to effectively communicate our mission to build a full-stack trusted EV ecosystem. Our new logo represents more than just a name change; it symbolises our dynamic and compassionate brand, deeply committed to enhancing every aspect of our customers’ journey. This rebranding underscores our values and commitment to providing comprehensive services that ensure a seamless and worry-free EV ownership experience.”

    In February, Vidyut secured $10 million in its Series A fundraiser, led by 3one4 Capital and saw participation from Saison Capital, Zephyr Peacock, Force Ventures, the venture debt fund Alteria Capital, and Udaan’s co-founder Sujeet Kumar. New funding round enabled Vidyut to advance its vision of enhancing EV ownership for SMBs and support India’s clean energy transition.
     

  • What’s the glue to make clients stick to an agency

    What’s the glue to make clients stick to an agency

    VUCA. Millennials. Gen Z. BANI. Digital. Traditional. Phygital. AI-ML. In the jargon-full world of marketing that we live in, clients seek more answers than ever before. It’s just not easy to navigate businesses and brands in these highly complex and connected times. So, I tried putting myself in the shoes of the ‘client’ to go about this.

    Outcomes

    Yes, I’d like an agency that talks the end result with me – the business outcome. For me not to think of them as an easily replaceable vendor, they need to understand what makes my business tick. And live it. Not in powerpoints, in reality.

    My agency got to put their skin in the game. More than the skills and the means, they need to have this mindset that looks beyond a campaign or a launch or a content series. How is every single rupee that my brand is spending, is getting invested back into it. That’s what I’m looking for my agency to be thinking – both creatively and operationally.

    And we are talking agreed outcomes here, that are measurable. If that’s the currency my agency has got, chances are, I am not going anywhere else.

    Sustainable outcomes

    It’s not about cracking something once, or twice, and then putting it aside. Outcomes are only as good as how long their impact lasts. When the agency is linked deeply with my business, they can’t take their foot off the pedal, just as my business can’t.

    Now that takes something. It won’t come by asking or waiting for a brief. It will come by investing in my business, by acting like my extended team, and by continuously playing the role of a partner. Again, not as lip service, in reality. Actively tell me, guide me, challenge me in decisions of consumer segmenting, media spends, creative strategies, tech interventions, digital efficiencies, resource optimisation and the like.

    For my business to grow, they need to play a part in every critical discussion that touches my business. As that will directly impact the outcome. So, the longer my agency keeps achieving the outcomes, the longer I stay with them. It’s that simple.

    Mutually rewarding outcomes

    One-sided relationships rarely last. So, if the agency is joined with my business at the hip, it has to work for both. And it should work both ways. Such that the commercial model mirrors my business performance, as long as it’s based on agreed outcomes. It can’t be just about getting their retainers, but adding value in the real sense. So I can truly see them as partners.

    Which brings ‘chemistry’ into the equation. Mostly, I see people talk output. It’s transactional. It’s short-sighted. An idea, a campaign, a media deal, an influencer package… these are all means to an end, not the end by themselves. There needs to be this DNA match with my agency people.

    If the people at my agency are someone I can relate to, exchange thoughts and ideas openly with, and know are operating with an ‘us’ mindset instead of selling their services, why would I want to talk to anyone else!

    The article has been authored by IdeateLab chief creative officer Raman R.S. Minhas.
     

  • Saraf Furniture announces 40 per cent discounts on all solid Sheesham wood products

    Saraf Furniture announces 40 per cent discounts on all solid Sheesham wood products

    Mumbai: Summer is at its end, and with it comes Saraf Furniture’s announcement of its summer sale. This highly anticipated event will see customers enjoying massive discounts of up to 40 per cent across a wide range of furniture pieces available online as well in Saraf Furniture’s Bangalore, Delhi, Hyderabad, Surat & Rajasthan showrooms.

    Highlights of the summer sale:

    . Beds and mattresses: Get your best sleep ever on our expensive solid Sheesham wood beds and first-class mattresses at an amazing discount up until 40 per cent.

    . Coffee tables: Aesthetically appealing coffee tables that will make your living room look more elegant while serving their purpose.

    . Desks and TV units: Stylish desks, TV units made from durable sheesham wood for you to have productive workplace or entertainment area.

    . Bookshelves and sideboards: Our beautiful bookshelves and sideboards are designed for excellent organization of books, essentials now at very low prices.

    . Dining sets and kitchen cabinets: Make your kitchen and dining room more beautiful with our sophisticated cabinets and dining sets that are entertaining.

    . Poster beds, sofas, dressers: Choose from any of the items for a luxury feel in your house; sofas, dressers or poster beds which are usually at huge discounts.

    . Rugs, lamps, carpets and lights: Get the best home decor products through our exclusive collections of carpets, lamps lights and rugs which come out well-tailored.

    .  Work-from-home spaces: The furniture is ergonomically designed to create excellent work-from-home environments that guarantee comfort as well as productivity.

    Saraf Furniture founder Raghunandan Saraf said; “We take pride in providing premium Sheesham wood furniture to our esteemed customers at unimaginable prices.” “It is during this sale when one can buy long-lasting high-quality furniture for a lifetime”

    The 40 per cent off summer sale can be availed online on Saraf Furniture’s website as well as their showrooms in Bangalore, Delhi, Hyderabad Surat and Rajasthan.

  • How should D2C brands structure their offerings appeal to a wider consumer base attribution

    How should D2C brands structure their offerings appeal to a wider consumer base attribution

    Mumbai: In brand building, brand architecture plays a pivotal role in shaping the identity and growth of a brand. In our digitally accelerated era, the landscape of brand architecture has encountered a significant shift, presenting newer challenges and considerations.

    As consumer preferences continue to evolve, the demand for specialisation across product categories is soaring. Traditionally, products within the same family were often grouped under a single brand, allowing the brand to gain recognition under one category before expanding to others. Today, however, the rise of specialised offerings raises the question of whether each new category demands a distinct brand, or if a unified approach can be maintained.

    The entrepreneurial landscape has also witnessed increased dynamism, with founders venturing into multiple categories shortly after inception. While this ambitious approach can lead to consumer confusion and necessitate higher marketing expenditure, if not planned well, it also presents growth opportunities.

    Conventional brand architecture models such as the House of Brands and Branded House, though effective in certain contexts, may not seamlessly align with the needs of modern Indian direct-to-consumer (D2C) startups. The House of Brands model, designed for disparate offerings and diverse target audiences, contrasts with the Branded House approach, which leverages existing brand equity across verticals.

    In light of these complexities, many brands are opting for a hybrid brand architecture, blending elements of both models to strike a balance between differentiation and brand coherence. This nuanced approach acknowledges the unique challenges and nuances of the contemporary market landscape.

    The Coca-Cola company, known for its flagship brand Coke, has built significant equity over a century. Fanta launched almost a hundred years later under a flavoured beverage banner, illustrates how much brands can evolve to meet market demands. During World War II, a German trade embargo cut off access to Coca-Cola syrup, leading to Fanta’s creation from local ingredients. Fanta was reintroduced in 1955 across European, Asian, and African markets, with a cautious approach in the U.S. market to protect Coke’s brand equity. This strategic expansion reflected the company’s commitment to balancing brand identity with product diversification to meet global market demands.

    Similarly, the trajectories of modern delivery apps like Swiggy and Zomato underscore the importance of deliberate brand expansion. Swiggy seamlessly integrated new offerings under its existing brand umbrella, while Zomato, facing challenges in grocery delivery, acquired Blinkit and employed an endorsed brand architecture to leverage its existing brand equity.

    The rebranding of Meta (formerly Facebook) provides a compelling case study in adaptive brand architecture. By restructuring under the Meta umbrella and articulating a broader vision for the Metaverse, the company has attempted to position itself for future growth and diversification, while retaining the essence of its core offerings.

    The decision between multiple brands and a unified brand identity hinges on several key considerations: the differentiation of product offerings, the target audience for each brand, and pricing parity across the portfolio. Brand architecture is a dynamic framework that should evolve in tandem with market dynamics and strategic imperatives, serving as the bedrock for business and brand strategy, and eventually, all growth initiatives.

    This article has been authored by Stratedgy co-founder Kruti Berawala.

  • Devotees relished ‘Chappan Bowls’ of Sunfeast YiPPee! at Puri Rath Yatra

    Devotees relished ‘Chappan Bowls’ of Sunfeast YiPPee! at Puri Rath Yatra

    Mumbai: ITC Sunfeast YiPPee! an instant noodles and pasta brand delighted devotees with 56 recipes of YiPPee! noodles at Puri Rath Yatra, with YiPPee! Chappan Bowls. To set the festive mood and elevate the overall experience, the brand has also set up a fully functional Beach Cafe at the heart of Puri beach.

    Every year during the nine-day Puri Rath Yatra festival, the city comes alive with devotees gathering to see the grand procession of Lord Jagannath. A spirit of celebration sweeps the entire state as people prepare for the yatra with devotion and excitement. Yippee! has been an integral part of this iconic event for the past few years, actively supporting and enriching the culinary experience of the countless devotees.

    Drawing inspiration from the traditional Chappan Bhog concept, YiPPee! introduced 56 noodle recipes, showcasing the brand’s versatility and creativity. This innovative approach aimed to capture devotees’ attention by demonstrating the many delightful ways YiPPee! noodles can be enjoyed. Adding to the excitement, Odisha’s very own MasterChef, Smrutisree Singh and Abinas Nayak, graced the inaugural event on July 8th. They each prepared a special dish—Smrutisree’s Spicy Sizzler and Abinas’ Noodle Rostti with Masala Topping  — using YiPPee! noodles, enticing the crowd. The YiPPee! Bowl-inspired café, amped up the experience, as friends and families could engage in additional fun activities at the café or relax by the beach while savouring their favourite YiPPee!.

    Speaking on the occasion, ITC Ltd vice president & head of marketing, snacks, noodles & pasta, ITC foods Suresh Chand said “Puri Rath Yatra is a revered religious tradition in Odisha, attracting devotees from far and wide. Drawing inspiration from the traditional Chappan Bhog, YiPPee! curated 56 varieties, each representing a unique way to enjoy YiPPee! noodles. The YiPPee! Bowl Café at Puri Beach was an exciting way to connect with our audience, offering them an engaging activity that showcases the joy and versatility of our brand.”

  • Best Monsoon Trip Destinations in India and How a Personal Loan Can Help

    Best Monsoon Trip Destinations in India and How a Personal Loan Can Help

    India, with its diverse landscapes, offers some of the most breathtaking destinations to visit during the monsoon season. The rains bring a new life to the surroundings, making everything look lush, green, and mesmerizing. While monsoon travel can be a unique and beautiful experience, it can also come with unexpected expenses. This is where a personal loan for travel can help make your dream monsoon trip a reality without financial stress. Here’s a look at the best monsoon destinations in India and how a personal loan can facilitate your travel plans.

    Best Monsoon Trip Destinations in India

    Munnar, Kerala

    Why Visit: Munnar, with its rolling tea plantations and mist-covered hills, is a visual treat during the monsoon. The rain enhances the greenery, and the waterfalls are in full flow, making it an ideal destination for nature lovers.

    Top Attractions: Attukal Waterfalls, Eravikulam National Park, Anamudi Peak, and tea gardens.

    Goa

    Why Visit: Known for its beaches, Goa transforms during the monsoon with lush greenery and fewer tourists. It’s the perfect time for a serene vacation, enjoying the scenic beauty and monsoon festivals.

    Top Attractions: Dudhsagar Waterfalls, spice plantations, and the vibrant monsoon festival of Sao Joao.

    Lonavala, Maharashtra

    Why Visit: A popular getaway for residents of Mumbai and Pune, Lonavala offers picturesque landscapes, misty mountains, and numerous waterfalls that come alive during the monsoon.

    Top Attractions: Bhushi Dam, Karla and Bhaja Caves, and the lush greenery of the Sahyadri range.

    Coorg, Karnataka

    Why Visit: Known as the Scotland of India, Coorg’s lush coffee plantations and misty hills are breathtaking during the monsoon. The rain enhances the natural beauty and tranquility of this region.

    Top Attractions: Abbey Falls, Raja’s Seat, and coffee plantations.

    Udaipur, Rajasthan

    Why Visit: While Rajasthan is known for its arid climate, Udaipur during the monsoon is a sight to behold. The lakes fill up, and the surrounding Aravalli Hills turn green, offering a refreshing change.

    Top Attractions: Lake Pichola, City Palace, and Monsoon Palace.

    Cherrapunji, Meghalaya

    Why Visit: One of the wettest places on Earth, Cherrapunji showcases the monsoon in all its glory. The lush landscapes, living root bridges, and numerous waterfalls make it a unique destination.

    Top Attractions: Nohkalikai Falls, Double Decker Living Root Bridge, and Mawsmai Caves.

    Valley of Flowers, Uttarakhand

    Why Visit: A UNESCO World Heritage site, the Valley of Flowers blooms in vibrant colors during the monsoon, offering a magical landscape of diverse flora against the backdrop of the Himalayas.

    Top Attractions: Trekking trails, a variety of wildflowers, and the serene beauty of the Himalayas.

    How a Personal Loan Can Help

    Covering Travel Expenses

    Airfare and Transportation: Monsoon travel can sometimes mean higher transportation costs due to fewer flights and trains. A personal loan can cover these expenses, ensuring you reach your destination comfortably.

    Local Travel: Hiring cabs or renting vehicles for local travel can add to the cost. A personal loan can help manage these additional expenses without hassle.

    Accommodation Costs

    Comfortable Stays: Monsoon destinations might require you to stay in well-equipped accommodations to avoid any inconvenience due to weather conditions. A personal loan can help you book comfortable and safe lodging.

    Upgraded Experience: Opting for better accommodations with amenities can enhance your travel experience. A personal loan can provide the extra funds needed for such upgrades.

    Emergency Funds

    Unexpected Expenses: Travel plans can sometimes face unexpected disruptions like road closures or medical emergencies. Having a personal loan can provide a financial cushion for such unforeseen events.

    Medical Emergencies: Monsoon travel can sometimes lead to health issues. A personal loan can cover medical expenses, ensuring you get the necessary care without worrying about costs.

    Travel Insurance

    Comprehensive Coverage: Travel insurance is crucial, especially during the monsoon. A personal loan can help you purchase a comprehensive insurance policy that covers trip cancellations, medical emergencies, and other travel-related risks.

    Peace of Mind: Knowing that you are covered financially in case of any mishaps allows you to enjoy your trip without constant worry.

    Activity and Sightseeing Costs

    Tours and Excursions: Monsoon destinations offer unique experiences such as boat rides, guided tours, and treks. These activities can be expensive, and a personal loan can help you indulge in them without straining your budget.

    Entry Fees and Tickets: Many tourist spots charge entry fees or require tickets for specific activities. A personal loan can cover these costs, allowing you to explore all attractions.

    Conclusion

    Monsoon travel in India offers a unique and enriching experience with its lush landscapes, vibrant cultures, and serene surroundings. However, the associated costs can sometimes be daunting. A personal loan can help cover these expenses, ensuring a stress-free and enjoyable trip. By understanding the benefits and managing your finances wisely, you can embark on a memorable monsoon adventure across India’s most beautiful destinations.

  • Valueleaf group launches first chapter of Mitra – The Chanakya Way

    Valueleaf group launches first chapter of Mitra – The Chanakya Way

    Mumbai: Valueleaf group announced the successful conclusion of its first chapter, “Mitra – The Chanakya Way,” marketers event. Hosted in Macau, this event brought together top marketing professionals and thought leaders from leading companies such as L&T Finance, IndusInd Bank, Apollo 24×7, Jupiter Money, Money View, Unity Small Finance Bank, and TATA Digital for an enriching and inspiring three-day experience.

    Mitra – The Chanakya Way” was a resounding success. Attendees gained deep insights into the timeless strategies of ancient Indian strategist Chanakya, blended with modern marketing techniques. Marketers had the unique chance to step away from their daily routines and engage with peers through keynote speeches, discussions, and cultural experiences. Participants gathered valuable insights to enhance both their personal and professional lives.

    Looking ahead, Valueleaf plans to elevate “Mitra – The Chanakya Way” into a cornerstone of the global marketing community. Amitabh Bishnoi, President -Growth at Valueleaf Group, stated, “More gatherings will be hosted in various destinations, with the second edition set to launch soon. These meet-ups will continue to provide marketers with invaluable opportunities to rejuvenate, exchange ideas, and stay at the forefront of industry trends.

    “It’s been a pleasure meeting so many industry professionals from similar categories. I’m learning a great deal from each interaction, and I appreciate the opportunity to expand my knowledge base.”, stated Indusind Bank marketing head Gaurav Nijhawan.

    “Engaging with industry peers in such an immersive setting was invaluable. I feel inspired and empowered to implement new strategies. Attending the Mitra conference has been a fantastic experience. It’s been a pleasure to connect with so many marketing professionals from diverse sectors. Thank you to the Valueleaf team for putting on such a great event. I look forward to future editions and the opportunity to learn even more from my fellow marketers.”, added L&T Finance group marketing Rohit Raina.

    Expanding its footprint into the MarTech and FinTech arenas, Valueleaf has marked significant milestones, underscoring its versatility and commitment to comprehensive industry solutions. This expansion highlights Valueleaf’s dedication to excellence, ensuring sustained success and a robust market presence for its clients. With a sharp focus on measurable results and long-term growth, Valueleaf solidifies its position as a trusted partner in the marketing landscape.production@indiantelevision.co.in

  • mCaffeine partners with GoKwik to boost D2C revenue by 70 per cent

    mCaffeine partners with GoKwik to boost D2C revenue by 70 per cent

    Mumbai: Caffeinated skincare brand – mCaffeine has announced a strategic partnership with GoKwik, a leading eCommerce enabler, to further enhance its online presence and accelerate growth.

    mCaffeine has established itself as a leader in the skincare industry, boasting an annual revenue growth of over 300 per cent in recent years.

    This partnership with GoKwik aims to further support mCaffeine’s mission of increasing their market share by 10 per cent in key categories and revenue by 70 per cent this year by offering superior shopping experiences to its customers while expanding its D2C footprint across the roots of Bharat.

    mCaffeine will leverage GoKwik’s 100 million shopper network, the deepest in India to enhance the experience right at the start of the checkout journey all the way till the end. With unique features like one-tap OTP login, pre-filled addresses, extensive discounts, rewards, and loyalty partnerships, and an exhaustive payments suite, mCaffeine is expecting 25 per cent higher revenue, better shopper satisfaction and reduced cash burn by integrating GoKwik checkout into its platform.

    “We are thrilled to join hands with GoKwik as our trusted partners in the next leg of our growth journey,” said mCaffeine co-founder and chief growth officer Vaishali Gupta. “With GoKwik’s eCommerce acumen, we are set to redefine the shopper experience in the growing D2C landscape. With their solutions like KwikCheckout, we are already seeing a positive upward movement in our conversions, and overall revenue growth. We are positive this partnership will further help us in establishing a deeper, and lasting footprint across India, and compliment the next phase of our growth,” added Gupta.

    GoKwik’s tech and data-led solutions, including its category creator product, KwikCheckout, are designed to enable eCommerce brands to scale their growth by optimising the checkout process, thereby creating an ease of shopping experience and increasing the bottom line. GoKwik’s network data intelligence also ensures a reduction in return to origin (RTO) losses that occur when a COD order gets returned before delivery, increasing operational, logistics, and other costs for eCommerce brands.

    “mCaffeine represents the pinnacle of innovation in the Skincare industry, and we’re excited to support their ambitious growth targets,” commented GoKwik co-founder and CEO Chirag Taneja. “We will be committing fully to amplifying mCaffeine’s digital footprint, ensuring they not only meet but exceed shopper expectations. This partnership is another step in creating an ecosystem where eCommerce brands continue to disrupt, thrive and grow,” added Taneja.

    mCaffeine has increased revenue by 51.8 per cent in the last year, setting a key growth benchmark for eCommerce brands. They are also venturing into omnichannel space and targeting 24 key micro markets for offline expansion. GoKwik houses over 4000 eCommerce brands in its network including Lenskart, Neemans, Man Matters, Shoppers Stop, etc, ranging from fashion, beauty, health and nutrition, electronics and other key categories of the online shopping space.