ITV

Category: Marketing

  • Weekend Unwind with Rati Tehri

    Weekend Unwind with Rati Tehri

    Mumbai: With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com’s Weekend Unwind—a series of informal chats that peek into the minds of business executives through a fun lens in an attempt to get to know the person behind the title a little better.

    In this week’s session, we have Rati Beauty co-founder Rati Tehri.
    Without further ado, here it goes…

    Your mantra for life
    Live every moment with gratitude and love. That has been my mantra since day one.

    A book you are currently reading or plan to read
    I recently finished reading: As Long As the Lemon Trees Grow by Zoulfa Katouh . Made me grateful for zillion things in my life. Gem of book.

    Your fitness mantra
    One should be like ‘water’. Always on the move.

    Your comfort food
    A warm bowl of khichdi with a spoonful of ghee.

    A quote or philosophy that keeps you going when the chips are down
    When you feel like giving up, remember why you started. I love this one.

    Your guilty pleasure
    Binge-watching classic Bollywood movies with a small block of dark chocolate.

    ​The last time you tried something new
    I learnt sound healing and it has been a wonderfully meditative experience. It truely has changed my life. Now not only i do sound healing for myself but for others as well. I see how people feel better with every sound healing session. It’s very humbling.

    A life lesson you learned the hard way
    Well, I’ve learnt a lot of things in my journey. But that one lesson that is very close to my heart is — patience is not the ability to wait, but how you act while you’re waiting. Everything from our culture to the Shrimadbhagwatgita teaches the same.

    What gets you excited about life?
    The endless possibilities each new day brings, and our ability to breathe and feel alive. It’s magical. Isn’t it?

    What’s on top of your bucket list?
    I am obsessed with the Rishikesh for both scenic and spiritual reasons. It remains at the top of my bucket list.

    If you could give one piece of advice to your younger self, what would it be?
    Believe in yourself and trust the journey. It is all going to be worth it.

    One thing you would most like to change about the world
    Ensuring that everyone has access to clean water and nutritious food.

    An activity that keeps you motivated and charged during tough times
    I trust yoga and deep meditation. It keeps me motivated throughout the day.

    What lifts your spirits when life gets you down?
    Spending time in nature, especially in a garden or nursery. I am a ‘my people’ person as well, so I need my family close and in proximity. It is that instant dose of energy that you get when you have your people around.

    Your go-to stress buster
    Yoga remains my number one stress buster. I also like having herbal tea, post yoga.

  • How to leverage data driven insights to inform creative direction and execution

    How to leverage data driven insights to inform creative direction and execution

    Mumbai:India by 2030, will have almost a billion active screens. Of this, around 240 million will be large (TV, laptop, PC) and the balance will be small (mobile phones, phablets). Maintaining creative consistency while effectively engaging audiences is very essential in the world of digital marketing. Data analytics has emerged as a powerful tool to achieve this balance, providing actionable insights that drive informed decision-making.

    By leveraging data analytics, advertisers can maintain creative consistency while adapting to the dynamic needs of their audience. This approach not only enhances brand loyalty but also drives business growth through more effective and engaging advertising strategies. 
    While intuition and experience have traditionally guided creative decisions, data analytics now offers precise, actionable insights that can significantly enhance the effectiveness of creative strategies. By analyzing data related to locations, demographics, gender differences, and conversions, advertisers can refine their creative direction and execution to maximize impact.

    Insights related to Line of Communication (LOC)

    Data-driven insights play a pivotal role in refining the line of communication, particularly in the dynamic landscape of ecommerce. By harnessing data analytics, businesses can identify which forms of communication resonate most effectively with consumers. From performance marketing campaigns to social media posts, data unveils the nuances of customer engagement, revealing which channels drive views, purchases, and website traffic. Moreover, it provides crucial feedback on the effectiveness of communication strategies, pinpointing areas where engagement falls short of conversion. Equipped with these insights, businesses can tailor their messaging, optimizing communication to foster stronger connections with their target audience and drive measurable results. For example, if UGC is working really well for the beauty industry, then the concerned brands can take action to double down on influencer collaborations for their digital campaigns. The influencer marketing industry will continue to develop rapidly by 2028, with more than 80% of brands spending up to 30 per cent of their marketing budget on influencer marketing. Brands must identify influencers in the beauty niche with high engagement rates and authentic audience connections and incorporate them in their campaigns.

    Demographic insights

    Demographic data provides a wealth of information about the audience’s age, income level, education, and more. Analyzing these variables helps advertisers create more targeted and relevant content. For instance, an advertisement aimed at millennials might emphasize modern, tech-savvy visuals and language, while a campaign targeting older adults might focus on traditional values and simpler design elements.

    Gender differences

    Data analytics offer invaluable insights into the distinct ways males and females engage with marketing creatives. For example, an analysis might indicate that males tend to show higher engagement with advertisements featuring action-packed visuals or product demonstrations while females may exhibit a stronger affinity towards emotionally resonant storytelling or advertisements highlighting social impact. By identifying these nuanced responses, businesses can tailor their marketing strategies accordingly, crafting content that resonates authentically with each gender segment.

    Conversions and High Click-Through Rates (CTR)

    One of the most critical insights from data analysis is the disparity between high CTR and low conversions. This scenario indicates that while the creative is compelling enough to attract clicks, it fails to drive the desired action. By analyzing the point of drop-off, advertisers can identify weaknesses in the creative execution or the landing page experience. Adjustments such as clearer CTAs, more relevant content, or a more streamlined user experience can bridge this gap and enhance conversion rates. For example, in one of ETML’s partner brands having perfume as a SKU, data analysis indicated that showcasing the ingredients of a perfume in an ad resulted in high CTR, but the TG used to drop off during checkout. Same TG made huge purchases using ads highlighting the smell notes of the perfume. Hence, by studying this behavior, even though the earlier ads had high CTR, those were discontinued and new ads highlighting smell notes were incorporated ultimately improving the overall RoAS by 57%.

    Performance vs. Branding Creatives

    Balancing performance-driven and branding creatives is essential. Performance creatives are designed to drive immediate actions, like add to carts or purchases, while branding creatives focus on long-term brand recognition and loyalty. Data driven insights help in understanding which type of creative resonates more with the audience at different stages of the customer journey. This understanding allows for strategic placement of performance creatives to drive immediate results and branding creatives to build lasting relationships. For example, a performance focused creative of a home appliances brand would focus on USPs, benefits, usage with clear CTAs to perform a website action usually Add to cart, Initiate checkout or Purchase but the same brand would focus on their values and identity in the market using creatives when they would shift their focus on branding campaigns.

    CTAs on Creatives

    The call-to-action (CTA) is a crucial element in any creative. Data helps determine the most effective CTAs by analyzing which prompts lead to the highest engagement and conversions. Whether it’s a simple “Buy Now” or a more nuanced “Learn More,” the right CTA can significantly influence the success of an ad campaign.

    Enhancing Creative Strategies
    Data Collection: Centralize data from various sources to gain a comprehensive view of consumer behavior and preferences.

    Segmentation: Break down the data by LOCs, demographics, gender, and behavior to understand the nuances of different audience segments.
    Testing and Optimization: Use A/B testing to experiment with different creative elements and continuously optimize based on performance data.
    Iterative Approach: Regularly update creatives based on the latest data insights to maintain relevance and effectiveness.

    Conclusion

    Leveraging data-driven insights transforms the creative process from a purely intuitive art to a precise science. By analyzing consumer behavior and preferences, businesses can uncover invaluable information that informs every aspect of their creative endeavors. From refining messaging and visuals to optimizing delivery channels, data empowers marketers to make informed decisions that resonate deeply with their target audience. Ultimately, this integration of data into the creative process enhances effectiveness, driving engagement, conversions, and long-term success in today’s competitive landscape.

    This article has been authored by ETML co-founder and CCO Rajeev Garg

  • Britannia Winkin’ Cow turns milkshake bottles into virtual cricket bats in mobile game

    Britannia Winkin’ Cow turns milkshake bottles into virtual cricket bats in mobile game

    Mumbai: Cricket isn’t just a game in India; it’s a heartbeat that echoes across every corner of the nation. As the nation celebrates India’s cricketing victory, Britannia Winkin’ Cow, India’s beloved milkshake brand is excited to announce the launch of an innovative mobile cricket game that is set to transform the way fans can play cricket. Collaborating with our technology partner MakeAR, this first-of-its-kind game seamlessly integrates Britannia Winkin’ Cow Milkshake bottles into an immersive augmented reality (AR) adventure, bringing the thrill of cricket home with a playful twist

    This first-of-its-kind mobile cricket game seamlessly integrates the bottle within the game where users can play with Winkin’ Cow Milkshake bottles, turning them into cricket bats. This innovative approach not only enhances the user’s experience but also forges a stronger connection between the brand and its consumers.

    The game invites participants to scan the QR code provided on the Britannia Winkin’ Cow bottles allowing them to dive into the action-packed game on the microsite. Participants play the game and score runs. As players immerse themselves in this exhilarating AR game, the top scorers will be rewarded with MetaShot Smart bats (Bluetooth-enabled) for an unparalleled cricketing experience.

    Commenting on the campaign Abhishek Sinha, chief business officer – dairy, CEO Britannia Bel Foods Pvt Ltd said “We have launched this campaign specifically tailored for our young adult target group, who have a strong affinity for cricket games. We are committed to creating engaging and innovative experiences that leverage technology to provide our consumers with exceptional and immersive interactions. By partnering with MakeAR, we have crafted a truly immersive experience where Britannia Winkin’ Cow Milkshake bottles become cricket bats. Consumers can hit shots with Winkin Cow bottles and stand a chance to win MetaShot smart bats. MetaShot’s cricket game brings alive the real cricket experience into your house. “

    MakeAR founder Srishti Jain commented “By using computer vision and extended reality, we have created this first-of-its-kind gesture game that showcases how deep tech impacts innovation and serves as a perfect example of its transformative power. This emerging tech was used to perfectly marry the shots played on screen with the physical bottle shots, making it a beautiful use case of going truly phygital. We are excited to see how consumers will enjoy this unique blend of cricket and extended reality”

    MetaShot CEO & co-founder Prince Thomas said “We are thrilled that Britannia Winkin Cow selected MetaShot, a proudly Indian innovation, for this campaign. This collaboration extends beyond simple rewards. MetaShot has integrated Winkin Cow branding, including the Winkin Cow – Cow Corner feature, within the game, enhancing the cricket excitement and bringing alive the brand campaign.”

    At Britannia Winkin’ Cow, we are always pushing the limits with our innovations since 2018. This game is another example of our commitment to bringing new, exciting experiences to our fans and reaching out to a wider audience with our innovative offerings and initiatives.“

    Play the game here: https://www.cricketwc.com/ (Mobile only)

  • Haier India teams up with Disney+ Hotstar as an associate sponsor for Wimbledon 2024

    Haier India teams up with Disney+ Hotstar as an associate sponsor for Wimbledon 2024

    Mumbai: Haier India, a global major appliances brand for 15 consecutive years, has come onboard as an associate sponsor with Disney+ Hotstar for the 137th edition of the grass-court Grand Slam Wimbledon Championships 2024. This latest sports collaboration elevates Haier India’s unique and innovative Sport-o-Tainment marketing strategy to new heights.

    Recognising the unique opportunity Wimbledon presents, Haier aims to deepen its connection with niche, premium audiences and tennis enthusiasts in India by strategically integrating into the digital landscape. Haier aims to leverage significant visibility through connected TV on Disney + Hotstar during the matches until July 14, 2024.

    Commenting on the exciting collaboration, Haier Appliances India president NS Satish said, “In 2024, we have forged meaningful associations with numerous prestigious sports tournaments to reach youth, niche, and premium consumers in India. We are immensely proud of each of these collaborations, all of which have proven successful for the brand. Our latest association with the Wimbledon Championships as an associate sponsor on Disney+ Hotstar holds special significance as it targets niche tennis enthusiasts in India. Through this unique and innovative collaboration, Haier India aims to unlock new opportunities that align with our vision of ‘More Creation, More Possibilities.”

    In line with its Sport-o-Tainment marketing strategy, Haier India has been strengthening its consumer connections by investing in varied sporting events, including Roland-Garros and the ATP Tour. These recent collaborations have enabled the brand to reach millions of tennis enthusiasts, fostering stronger and deeper connections with this premium audience in India.

    Haier will continue to explore exciting sports partnerships aimed at forging deeper connections with youthful, energetic, premium, and tech-savvy customers nationwide. Driven by youth and leveraging new-age marketing strategies, Haier India is focused on impactful sports marketing to strengthen customer connections, boost brand awareness, foster brand loyalty, and drive business growth in the Indian market.

  • Hyundai Motor India Ltd collaborates with Falguni Shane Peacock for 17th India Couture Week 2024

    Hyundai Motor India Ltd collaborates with Falguni Shane Peacock for 17th India Couture Week 2024

    Mumbai: In a fusion of automotive innovation and bespoke fashion, Hyundai Motor India Ltd (HMIL), today showcased a specially wrapped Hyundai IONIQ 5 in collaboration with celebrity fashion designers Falguni Shane Peacock. This specially wrapped Hyundai IONIQ 5 will make its runway debut at the finale of the 17 editions of India’s marquee fashion event- India Couture Week 2024 (ICW). The exclusive collaboration with Falguni Shane Peacock promises to captivate audiences by blending technology with unique design aesthetics.

    Continuing its collaboration with the Fashion Design Council of India (FDCI) for the second consecutive year, HMIL is proud to partner once again for Hyundai India Couture Week 2024. The 17th edition of ICW will highlight the pinnacle of fine craftsmanship on a star-studded runway, celebrating the avant-garde creations of India’s couturiers.

    Speaking about HMIL’s association with FDCI, Tarun Garg, COO, Hyundai Motor India Ltd, said, “We are thrilled to continue our association with FDCI for the second year running. Aligned with our parent company Hyundai Motor Company’s vision of ‘Progress for Humanity’, we aim to create innovative experiences for our customers in India. For the 17th edition of ICW 2024, we have partnered with renowned designers Falguni Shane Peacock, who come with an experience of 20 years of creating timeless designs. Our collaboration with them is a testament to our commitment of supporting artisans and diverse cultural heritage of India. We are excited to unveil the specially wrapped IONIQ 5 for ICW 2024 and look forward to a successful show.”

    Falguni Shane Peacock said, “It is our immense pleasure to present our collection at the Hyundai India Couture Week 2024. This year, our inspiration draws from the opulent heritage, mythology, and grandeur of India’s past. Our collection celebrates the essence of India’s cultural legacy, showcasing elements that hold deep significance in Indian culture. The motifs, colors, and textiles we have chosen are steeped in Indian heritage, featuring luxurious silks and silk threads. In collaboration with Swadesh, an organization dedicated to preserving and promoting the rich heritage of Indian handcrafted art, we have incorporated these exquisite fabrics into our designs. At Falguni Shane Peacock, we pride ourselves on infusing traditional inspiration with a modern, contemporary twist, staying true to our brand’s signature style. This collection exemplifies our commitment to blending rich Indian elements with a new-age perspective. We look forward to presenting our bespoke, culturally-rich ensembles to you.”

    FDCI, chairman Sunil Sethi said, “FDCI is delighted to partner with Hyundai Motor India Limited for yet another year of India Couture Week. Our collaboration has been a thrilling journey of creativity and innovation. This year’s event will be even grander, with Falguni Shane Peacock as our finale designers. The Hyundai India Couture Week 2024 at the Taj Palace is going to be a spectacular event.”

    Hyundai India Couture week 2024 will bring home-grown luxury to the centre stage, featuring exclusive collections from 14 esteemed Indian couturiers – Abu Jani Sandeep Khosla, Amit Aggarwal, Dolly J, Falguni Shane Peacock, Gaurav Gupta Couture, Jayanti Reddy, JJ Valaya, Kunal Rawal, Rahul Mishra, Rimzim Dadu, Roseroom by Isha Jajodia, Siddartha Tytler, Suneet Varma, and Tarun Tahiliani. The event is set to dazzle New Delhi from 24-31 July’ 2024 at the Taj Palace Hotel and Ashoka Hotel.

    Adding to the glamour, the specially wrapped Hyundai IONIQ 5 will delight the audiences at the star-studded event on the closing day. This partnership blends innovation and tradition, celebrating the enchanting realm of artisanal finesse and enduring narratives. 

  • Alchemist Group re-launches Alchemist Human Assets Solutions [HAS]

    Alchemist Group re-launches Alchemist Human Assets Solutions [HAS]

    Mumbai: Alchemist Talent Solutions has announced the re-launch of its boutique Executive Search Company, this time in partnership with an industry veteran, Rohit Adya, as a co-founder and director. Rohit’s extensive experience and strategic vision gathered over 4 decades In the Consumer Durables, Print Media, Television, Consulting, Telecom, Digital Services, Advisory & Board Roles in leading companies will be instrumental in driving the success of Alchemist HAS. The group has brought in a new Business Head to run the vertical, Arshad Qureshi. Arshad brings with him 24 years of experience in Sales, People Development, People Management and Business Management.

    “The re-launch of our Executive Search Company marks an exciting new chapter for Alchemist Human Assets Solutions,” said Alchemist Talent Solutions managing director Manish Porwal. “We have always believed that round pegs don’t fit into square holes, and our nuanced understanding of both talent and roles reflects this philosophy. Our focus remains on delivering exceptional personalised service and strategic insights to our clients and candidates.” Rohit Adya adds, “I have always admired the way Alchemist has worked in their two zones of marketing solutions and talent solutions. I am glad I am now a part of this ecosystem and will be able to contribute from within. People are the biggest and most critical resource for any corporation of today, and Alchemist will play the role of providing that solution, so strategic to any organisation’s success.”

    Alchemist HAS director Rajkumar Remalli added, “With the combined expertise of our talent and with Rohit Adya joining us, we are poised to deliver unparalleled service and successful placements in the marketing, media, and communication industries. Their leadership will be key in driving our continued growth and excellence.”

    “We are committed to providing a high level of personalized service and successful placements,” said Alchemist HAS director Anujita Jain. “Our clients can expect an even higher level of strategic insights and bespoke solutions tailored to their specific needs.”

    “We believe that everyone has unique strengths, and every project requires specific skills. Thus, a talent search is different from filling vacancies. Our goal is to align talent and skills with job requirements, so our clients benefit,” says Alchemist HAS business head Arshad Qureshi.

  • The Sleep Company targets Rs 80-85 cr ad spend

    The Sleep Company targets Rs 80-85 cr ad spend

    Mumbai: The Sleep Company (TSC), a comfort-tech brand, is eyeing to achieve profitability by the end of FY25. The company has embarked on its brand-building journey for the last 12 months, with nearly one-third of its expenditure now allocated to brand building. Having launched its 100th store in India, the company is further looking to solidify its market position by enhancing its omnichannel presence. To support this, the company has set its advertising and marketing budget to be INR 80-85 Cr for FY25. While 75-80 per cent of expenditure will be on digital platforms, traditional media spending will be around 20-25 per cent.

    In just 4.5 years since its inception, the company has touched a significant milestone of achieving INR 500 crore ARR (Annual Recurring Revenue). It is India’s fastest D2C brand to open 100 COCO (Company-owned, Company-operated) stores in just two years since venturing into offline retail. The company opened its first store in Bengaluru in June 2022.

    The Sleep Company is well-positioned to reach the INR 1000 crore revenue mark in the next 2-3 years. This smart goal is the leadership’s strategic vision and will be driven by a comprehensive growth strategy, with expansion plans across India.

    The Sleep Company has doubled sales every year since its inception, documenting a 2.3X surge in its sales last year. The company drives 85per cent of its sales from its omnichannel presence, including physical stores and online, through its website. It has the largest market share for office chairs in India, having witnessed a remarkable 10X growth since the inception of its chair category. It is looking to double its market share in the next 24 months with the recent launch of its chair brand, ‘ErgoSmart by The Sleep Company’.

    The Sleep Company co-founder Priyanka Salot said, “Innovative products, a strategic omnichannel presence, and a determined focus on customer satisfaction have fuelled our tremendous growth and expansion. Central to our success is our proprietary SmartGRID technology, which gives us a distinct advantage in the market. Our long-term objective is to become the undisputed leader in our field by continually introducing innovative products and expanding our offerings. We believe that integrating AI into our solutions will further enhance the customer experience. We are deeply grateful to everyone who has played a part in this journey and we are concerned about the interest of all our stakeholders. Our commitment to enhancing people’s lives with our top-notch sitting and sleep solutions is stronger than ever.”

    Founded in 2019 by Priyanka and Harshil Salot, TSC is the world’s first and only provider of SmartGRID technology, revolutionizing sleep and sitting solutions. As one of the country’s fastest-growing brands, it is at the forefront of reshaping both the D2C and the omnichannel landscape in the mattress industry. The company offers a host of products including mattresses, sofa, pillows, cushions, bedding, office chairs, smart recliner bed etc.

    Commenting on this achievement, The Sleep Company chief marketing officer Ripal Chopda said, “Reaching our 100th store signifies our team’s dedication and the trust our customers have placed in us. Through our COCO model, we control the in-store experience, and our sleep labs give them a first-hand touch and feel of the technology behind our products, elevating customer engagement. We are now gearing up for a new phase of growth, driven by strategic marketing initiatives predominantly towards brand-building initiatives. Our focus will be on creating more personalized and engaging experiences for our customers, leveraging data-driven insights and innovative campaigns to elevate our brand.”

    The Sleep Company’s marketing blueprint includes a significant push in digital marketing, driven by a tailored media mix model for each market. These media channels will include platforms such as TV in regional markets, print media, and social media. As part of TSC’s marketing strategy, the company has been leveraging its collaborations with prominent Bollywood and TV celebrities to engage with its existing and potential consumers. 

  • Signify partners with Mercedes-AMG PETRONAS Formula 1 team

    Signify partners with Mercedes-AMG PETRONAS Formula 1 team

    Mumbai: Signify has announced a new partnership with the Mercedes-AMG PETRONAS F1 team. Connected by their shared passion for technological innovation and sustainability, the partnership will drive forward the team’s vision of becoming one of the world’s most sustainable professional sports teams.

    “We are proud to partner with Mercedes-AMG PETRONAS F1, a team that is determined to lead both on and off the track. We share a passion for responsible innovation to drive progress in our industries and beyond. Our joint commitment to act responsibly will lead us to develop transformative and disruptive new technologies that elevate performance to the benefit of people and the planet.” said Signify CEO Eric Rondolat.

    Rondolat continued: “We are excited to have the opportunity to support the winning objective of Mercedes-AMG PETRONAS F1, providing human-centric lighting innovations that can enhance the team’s performance. We are honored to associate our brands with one of the strongest in the world and to deliver unforgettable racing experiences for fans at the track, as well as watching and gaming at home. With many collaborations already begun, I am eager to see this partnership grow.”

    Mercedes-AMG PETRONAS F1 team, team principal and CEO, Toto Wolff commented: “Innovation and performance are at the heart of everything we do. We are also conscious of our wider social responsibilities and therefore embed sustainability in every action. Partnering with Signify is an exciting step that will help us make further progress in both of these areas. Their world-leading lighting technology already powers several night races and their pioneering commitment to climate action is inspiring. We look forward to working together to establish synergies in this area and their support in our ambition to become one of the world’s most sustainable sports teams. We also believe that well-being is linked closely with performance. Signify’s lighting technology and innovation will ensure optimal conditions for our team members, and we are excited to explore how we can optimise these opportunities further.”

    Mercedes-AMG PETRONAS F1 team chief commercial officer Richard Sanders added: “We are thrilled to welcome Signify into our partner family. We are already privileged to collaborate with some of the most innovative companies in the world. Adding another world-leading business to our partner ecosystem in Signify is therefore fantastic. We are excited to collaborate with them through their innovative technology and commitment to sustainability. Together, we are confident that we will create a partnership with a profound impact and lasting legacy.”

    Signify and Mercedes-AMG PETRONAS F1 are committed to responsible innovation, founded on a shared belief that performance should not come at any cost and that sustainability does not compromise on performance. As both teams continue to drive the transformation of their industries, responsible innovation elevates performance and leads to sustainable outcomes.

    Environmental responsibility

    Signify has led the transformation and decarbonisation of the lighting sector, and recently announced its 2040 climate transition plan, setting out its vision to reach net-zero by 2040. The company has reduced GHG emissions across the full value chain by 50 per cent since 2019 and continues to advocate for energy efficiency and an accelerated energy transition. With the new partnership, comes a commitment from Signify to share knowledge and expertise to support Mercedes-AMG PETRONAS F1 Team in developing its Climate Transition Plan.

    Well-being and performance

    To win in Formula One, every member of the team must perform to their full potential at every moment. Signify’s lighting innovations will augment the team’s efforts to create optimal conditions for drivers, engineers and team members, helping them see, feel, and perform at their best. NatureConnect, EyeComfort and other technologies will bring the power of daylight indoors to aid concentration with light that is comfortable for the eyes and, support the body’s natural rhythm and ability to adjust to a challenging global schedule.

    Unforgettable experiences

    Signify’s lighting on night-circuits in Singapore and Las Vegas, ensures the fastest show on earth is perfectly lit. And for those not at the track, Signify delivers immersive TV and gaming surround lighting to transport fans at home to the heart of the action.

  • EGOSS announces its new manufacturing unit

    EGOSS announces its new manufacturing unit

    Mumbai: EGOSS, an Indian footwear brand, has announced its comprehensive expansion plan by acquiring a new state-of-the-art production unit at Agra. This expansion allows the introduction of advanced machinery and design for large-scale operation preparing to position them as a true global leader. Once operational, the unit would tremendously increase the manufacturing capacity to almost three million pairs from the current one million pairs a year, effectively structuring a means to increase domestic and international customer base. The new unit would also boost the ‘Make in India’ campaign and help raise the profile of Uttar Pradesh as an ideal investment destination. Agra, a GI-tagged city for leather footwear would also get another feather in its cap for being one of the leading cities in the world for footwear.

    EGOSS has been a household name in India for decades, and it is now very strongly on the road to establishing a strong presence in the tier II and tier III cities and smaller towns within India. The brand is realising the full potential inherent in this market with its presence in the international market by exporting to the Middle East and Asian countries already.

    By developing targeted strategies for these growing regions, EGOSS aims to become a ubiquitous symbol of comfort, style, and heritage across the nation and beyond. EGOSS understands that innovation is more than just technology. It is committed to continuously improving models while discovering new functional materials and technologies that bring increased comfort to users, without giving up on time-honored handmade tradition and excellence. Another prime focus is on sustainability, where EGOSS works on eco-friendly initiatives throughout its activities.

    “We envision a world where crafted footwear is synonymous with our brand.” said EGOSS founder Ravindra Bhatia. “The proposed plan lets us reach that goal without compromising the intrinsic strengths built over the years. We are quite positive that with enhanced production capacity, coupled with strategic market expansion and a commitment to innovation, along with strong belief in being environment-friendly, EGOSS shall be synonymous with trust for generations to come.”

    EGOSS identifies and adapts to evolving customer preferences. This translates into a commitment to monitoring trends and tailoring product lines to meet them, whether it’s the growing demand for sneakers or the increasing interest in vegan materials. The company operates three brands in footwear – EGOSS, Lafattio (luxury footwear), and Ladyboss by Egoss (women’s footwear) and is available online and at over 2000 plus outlets pan-India. The company also welcomes private labeling opportunities as it continues to expand its global footprint.

  • ACME Group’s ‘Connect’ Fund Receives First Round of Funding, Propelling India’s AVGC Sector Forward

    ACME Group’s ‘Connect’ Fund Receives First Round of Funding, Propelling India’s AVGC Sector Forward

    In a groundbreaking move, the ACME Group’s ‘Connect’ Fund has successfully secured its first round of funding, marking a significant milestone for India’s burgeoning Animation, Visual Effects, Gaming, and Comic (AVGC) sector. This fund, established under the AFPL CAT II AIF Trust and registered with SEBI (Registration No.: IN/AIF2/23/24/1309), is the first of its kind in India dedicated to the AVGC industry.

    Ramon Talwwar, the Managing Director and CEO of ACME Group, expressed his heartfelt gratitude for the support received. “We are incredibly grateful for the confidence shown by our investors. This funding is a testament to the potential of the AVGC sector and our commitment to nurturing its growth,” Talwwar said. With over two decades of experience in capital markets, investment banking, and corporate finance, Talwwar’s strategic vision is set to drive the fund’s success.

    Abhinav Shukla, the co-founder of the ‘Connect’ Fund, emphasized the transformative impact this fund will have on the AVGC industry. “Our goal is to integrate cutting-edge technology and digital platforms into our investment strategy, ensuring that we remain at the forefront of this rapidly evolving industry,” Shukla stated. A veteran in the media and entertainment industry, Shukla’s expertise will be pivotal in attracting further investments and forging strategic partnerships.

    The AVGC sector in India, recognized by the government as a critical area of focus, is currently valued at approximately $4 billion and is projected to triple to $12 billion by 2030. This rapid growth is fueled by the increasing demand for digital media, immersive gaming, and innovative entertainment content. The ‘Connect’ Fund’s project scope, nearly INR 300 Crores, is poised to capitalize on this growth, providing much-needed capital to high-potential AVGC companies.

    The infusion of capital from the ‘Connect’ Fund is expected to act as a catalyst for the AVGC sector, driving technological innovation and creating new market opportunities. As the industry continues to evolve, the fund aims to support companies that are pushing the boundaries of creativity and technology, ultimately contributing to the sector’s long-term sustainability and growth.