ITV

Category: Marketing

  • Spread positivity with a celebration of the sports collection and move your mind with ASICS

    Spread positivity with a celebration of the sports collection and move your mind with ASICS

    Mumbai: ASICS launches its new celebration of sports collection, designed to spread positivity and lift the mood of the world through movement. The cross-categorial capsule collection features running, core performance sports and SportStyle products, all released in a distinct yellow colourway that is associated with optimism and hope to inspire more people to move for body and mind.

    The product range includes the SUPERBLAST 2 running shoe, the NETBURNER BALLISTIC FF MT 3 PARIS volleyball shoe, the GEL-QUANTUM 360 VIII SportStyle shoe, and many others. The collection is designed to inspire everyone to lace up their shoes and start moving. The uplifting feeling you get from moving with ASICS is open to all who enjoy moving their body.

    Laura Bolgen, director of a product management department, performance running Footwear said: “At ASICS, we believe in the transformative power of movement to uplift moods and minds. It’s why we were founded and why we’re called ASICS which is a Latin acronym that translates to ‘a Sound Mind in a Sound Body’. With the new Celebration of Sport collection, you can experience a sense of uplift and positivity as you move your body. You elevate your mood and spread positive energy to those around you.

    As we witness outstanding performances this summer, we are reminded of the incredible power of sports to uplift spirits and unite people around the world. From the world’s best to those just getting started, we’re all connected by the amazing impact movement has on the mind. So, let’s all lace up and celebrate the power of sport together.”

    Joined in this celebration are the ASICS India athletes Rohan Bopanna, Sumit Nagal, Anitm Panghal and Manpreet Singh representing their individual sports categories on the international stage.

    The Celebration of Sport collection will be available for purchase on July 22nd, 2024, with select products already dropping earlier. To find out more about the products,

    asics

  • Maaza celebrates Mango Day

    Maaza celebrates Mango Day

    Mumbai: Maaza, Coca-Cola India’s homegrown mango beverage brand, pays tribute to the beloved fruit and the cherished spirit of dildaari that the brand has been championing. From family feasts on Sunday afternoons to social gatherings, Maaza has always evoked a sense of nostalgia, fostering connections over the taste of real juicy mangoes.

    Crafted from real Alphonso mangoes, each bottle of Maaza captures the essence of this golden fruit, delivering a flavour that resonates with mango lovers across generations. The brand is also devoted to deseasonalizing the delight of mangoes, enabling enthusiasts to savour its taste year-long. It is why Maaza has become synonymous with pure joy. Its name, meaning “enjoy” in Hindi, is a promise—a promise that each drop will be a burst of delight, refreshing and utterly satisfying.  

    Since its inception in 1976, Maaza has transformed into a beloved companion in life’s special moments. However, in the past few years, the brand has also embarked on a journey to embody a purpose rooted in the generosity and warmth of mangoes with its meaningful campaigns. Maaza’s ‘Dildaari’ campaigns seamlessly weave the lusciousness of mangoes with the timeless virtue of dildaari, reminding us of the beauty in simple connections.

    Reflecting on Mango Day and the legacy of Maaza, director-marketing at Coca-Cola India Ajay Konale said, “Maaza is more than a brand, it’s a drink that brings joy to millions of Indians. For five decades, it has continued to charm people with the authentic taste of real mangoes. This Mango Day, Coca-Cola India celebrates Maaza’s purpose of ‘Dildaari’ to spread positivity by forging meaningful, heartfelt connections.”

    As you indulge in that refreshing sip, remember, that Maaza is a celebration of life, love, and the sweet moments we share together.

  • Nike unveils its ‘Winning Isn’t for Everyone’ campaign

    Nike unveils its ‘Winning Isn’t for Everyone’ campaign

    Mumbai: The world’s best athletes aren’t just motivated by the idea of winning — they are relentlessly fueled by it. That mindset is on display in Nike’s summer 2024 campaign, “Winning Isn’t for Everyone.” Nike and a collective of its elite athletes are showing the world what passion for winning means, and that celebrating the pursuit of victory can be the ultimate source of inspiration for all athletes*.

    The insights for the campaign came directly from Nike athletes, who were clear if you don’t want to win, you’ve already lost. Their competitive spirit isn’t something to be apologetic about. In a world where wanting to win has got a losing reputation, “Winnings Isn’t for Everyone” speaks to the grit, determination and sacrifice athletes say is required to get to the top of their sport.

    In conversation with hundreds of athletes, Nike heard:

    USWNT footballer Sophia Smith said she didn’t see the point in doing something unless she was doing it to win.

    “I’m addicted to winning,” said NBA phenom Victor Wembanyama. “The chase is what I love and what I live for.”

    World’s fastest woman Sha’Carri Richardson says her desire to win comes from remembering what it feels like to lose — and never wanting to feel that way again.

    World record holder Jakob Ingebrigtsen “Every part of me is about winning,” he said. “It’s the most important thing, and it’s what I’m going to chase.”

    And the King, Lebron James: “As long as I’m out there on the floor, I’m trying to be the greatest ever.”

    The campaign debuted on 19 July, leading with a film narrated by Willem Dafoe and featuring Nike athletes such as Giannis, LeBron, Jakob, Sha’Carri, Serena Williams, Qinwen Zheng, A’ja Wilson, and Vini Jr.

    “This is about celebrating the voice of the athlete,” said NIKE, Inc CMO Nicole Graham. “It’s a story about what it takes to be the best. The legacies that have yet to be shaped. And the dreams that will be made real. It reminds the world that there’s nothing wrong with wanting to win.”

    In addition to the anthem, “Winning Isn’t for Everyone” includes athlete extension films, iconic image, social media extensions and out of home advertising in cities worldwide. The campaign is the latest example of how Nike’s unapologetic view of victory helps athletes all over the world make their dreams a reality.

    “Nike’s story starts with the athlete story. It always has. And it always will,” said Graham. “‘Winning Isn’t for Everyone’ shows that anyone can be a winner, if they are willing to do what it takes.”

  • Beyoung launches Urban Xclusive collection with Bhuvan Bam

    Beyoung launches Urban Xclusive collection with Bhuvan Bam

    Mumbai: Everyday fashion brand Beyoung has collaborated with YouTube star Bhuvan Bam of BB Ki Vines fame and his hilarious character Titu Mama. The campaign combines Beyoung’s trendy clothing with Bhuvan Bam’s humour. The new video showcases Beyoung’s latest collection, Urban Xclusive collection #AspirationalBhiAffordableBhi. The aim of this campaign is to bring Beyoung’s core message of the coexistence of Aspiration and Affordability across to the audiences in the most entertaining way possible.

    In the video collaboration, Bhuvan Bam gives Titu Mama a stunning makeover using Beyoung’s Urban Xclusive collection. When Titu Mama asks Bhuvan who his stylist is, Bhuvan surprises him by revealing that it’s Beyoung.in! Titu Mama is amazed by the incredible benefits Beyoung offers. With an engaging storyline and relatable humor, this video not only entertains but also highlights Beyoung’s brand message – ‘Aspirational Bhi, Affordable Bhi’.

    “We couldn’t be more excited about teaming up with Bhuvan Bam and Titu Mama. This collaboration perfectly captures Beyoung’s spirit of being stylish, relatable, and fun. Bhuvan’s ability to connect with his audience is incredible, and we believe this partnership will create memorable experiences for our customers,” said Beyoung founder and CEO Shivam Soni.

    “Partnering with Beyoung is super exciting for me! I connect with their principles of making fashion accessible to everyone. Bringing Titu Mama into this adds that extra bit of humour and relatability, which I think our audience will really enjoy,” said Bhuvan Bam, who has been the face of Beyoung since October 2023.

    Bhuvan Bam’s close connection with the audiences and immense digital appeal makes him incredibly relatable, especially among the youth. Beyoung’s target audience also relates to the boy-next-door aura that Bhuvan Bam has. This partnership lets Beyoung stay connected with audiences of all age groups, making fashion fun and approachable for everyone. You can watch the collaborative video here:

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Bhuvan Bam (@bhuvan.bam22)

     

    In its efforts to stay relevant to its customers in tier two, three and four cities, Beyoung is leveraging advanced tech tools. Having an ARR of Rs 200 crore in 2023-24, Beyoung is aiming to achieve Rs 650 crore turnover by 2027. Beyoung has already launched stores in cities like Udaipur, Bhilwara, and Kota. It is aiming to launch 30 stores by the end of 2024. It plans to open 300 stores by 2027.

  • YesMadam cuts down its commission rates to eight per cent

    YesMadam cuts down its commission rates to eight per cent

    Mumbai: YesMadam has announced the reduction in commission for its frontliners, i.e., service partners. A promise that they made on national TV that the goal is to charge zero commission – saw the progress with commission down to eight per cent from 15 per cent within just four months of featuring on Shark Tank.

    YesMadam currently offers different partnership programs to its partners, such as standard (20 per cent), gold (15 per cent) & diamond (12 per cent) with lower commissions, and extra benefits. However, their new flagship program, Platinum Partners, is all ready to revolutionize the industry with lowest commission ever witnessed at 8 per cent (by far the industry lowest) as compared to other large to small-sized home salons. Going an extra mile for their service partners, this program will bring all the advances of financial stability, increasing customer satisfaction, and improving the service quality.

    YesMadam co-founder Mayank Arya said, “This is a big moment for us and our partners. This fast-moving economy comes with inflation, and the frontliners are amongst the first set of people to take the heat of it. By setting a standard in the industry, we want to encourage other aggregators to come out and support the initiative for the people who are out in rain, cold & heat, and still boast a broad smile on their face. We are moving towards commission free model soon, while we keep the profitability status intact for all our stakeholders.”

    Adding to this initiative, YesMadam co-founder Akanksha Vishnoi said, “It is always a pleasure to see today’s women paving their own path and to be able to empower so many happy faces while adding to their success is a bliss in its own. The way we look at it is not just the joy of growing and excelling but appreciating the contributions and intent by giving back to the ever-evolving trusted community that is a constant part, above and beyond.”

    Founded in 2016 by Aditya & Mayank Arya, YesMadam has seen exceptional growth with a 250 per cent increase in revenue, while serving 50 plus cities in India. With workforce of 250 employees in Delhi-NCR, Mumbai, Pune, Hyderabad, and Bengaluru, the home salon startup got a four shark deal amounting to 1.5 crore and praises from the future headed industry leaders aka Shark Tank judges.

  • Sbooch launches in India

    Sbooch launches in India

    Mumbai: Can you think of a beverage that’s completely preservative-free, contains no artificial flavours or additives, and still boasts an impressive shelf life? Sbooch, a new-age kombucha brand, announced its official launch at an event with Suniel Shetty in Mumbai entering the Indian beverage market, aiming to fill this exact gap. Founded by Niraj Manek and Kajall N Manek, Sbooch is set to disrupt the industry with its line of all-natural, preservative-free kombucha drinks.

    Key features of Sbooch Kombucha:

    ●    Made with all real farm-produced fruits, vegetables and raw ingredients
    ●    No artificial flavours or preservatives
    ●    Sugar content is less than four grammes of natural sugar per 100 ml serving, which is used for fermentation
    ●    Up to an 18-month shelf life without preservatives
    ●    Flavours inspired by the palate of India’s rich culinary landscape

    “We’re not just launching a drink; we’re introducing a new KULTURE,” said Sbooch founder Niraj Manek. “Our kombucha is real in every sense—made with raw fruits, vegetables, and ingredients, no artificial additives, and less than four grammes of natural sugar that’s produced during fermentation. We’re excited to offer Indian consumers pure, unadulterated goodness with no marketing jargon or lies, with any gray filled with clutter.”

    Kombucha is one of the oldest drinks in the history of mankind, dating back up to 5000 years and originated in the eastern part of Japan. Now, Sbooch is bringing this ancient fermented tea to modern India, with a twist that sets it apart from anything else on the market. The brand offers a range of flavours that take consumers on a journey across India, touching KULTURE with every sip.

    Chef Niyati, the culinary mastermind and founder at Ekaa, behind Sbooch, has crafted an array of unique flavours that capture the essence of the Indian palate and diverse culinary traditions, from North to South and East to West. Among them are Koshimbir from Maharashtra, Gor Keri from Gujarat, and Tulsi Lemon from Uttar Pradesh, among others.

    Sbooch has associated with Bollywood actor and fitness icon Suniel Shetty as a partner in this gut-health revolution. At 62, Shetty’s endorsement of Sbooch speaks volumes about the brand’s appeal to health-conscious individuals across all age groups, from toddlers to grandparents, and to coming generations.

    “As a health-conscious individual, I realized the need for a ‘Wholesome and Guilt-free drink that our Gut loves’, ‘for all age groups’, ‘Made in India,’ all-natural drink,” in this current beverage landscape, said Shetty. “Sbooch is a world of real flavours and ingredients. It’s refreshing to find a homegrown brand that offers a delicious, all-natural beverage option.”

    While kombucha is known for its potential gut-friendly and immunity-boosting properties, Sbooch isn’t positioning itself solely as a health brand. Instead, it’s marketing itself as a clean, real, unadulterated alternative in India’s beverage landscape—one that happens to be good for you and aids your well-being.

    Sbooch has adopted a unique drop-marketing strategy through the unique web interface of their website (sbooch.com). The dates of drop-offs will be featured soon on their web and social media pages for all the potential and valued customers across India to pre-book their Sbooch. There are plans for rapid expansion through other e-commerce and retail platforms in the coming months.

  • Your Loan, Your Reward: Get Rs 500 Amazon Voucher with Hero FinCorp’s Instant Personal Loan Approval

    Your Loan, Your Reward: Get Rs 500 Amazon Voucher with Hero FinCorp’s Instant Personal Loan Approval

    Whenever you need funding to handle an emergency, fulfil a dream, or make a big-ticket expense, an instant Personal Loan is a boon in many ways. Its major advantages include instant approval, no collateral requirement, and flexible repayment terms. Now, Hero FinCorp makes it even more beneficial by offering an Amazon voucher worth Rs 500 as a reward with approval. So, you get the required funding and an additional perk with the loan you receive.

    Reasons Why Hero FinCorp is the Best Personal Loan Provider

    Hero FinCorp is one of India’s most preferred Personal Loan providers for many reasons. Some of them include the following:

    • Loan Amount of up to Rs 3 Lakh: An instant loan amount of up to Rs 3 Lakh is sufficient to cover most emergency situations and big-ticket expenses.
    • No Usage Restrictions: Hero FinCorp does not impose any usage restrictions on the fund usage. That means you can use the loan amount for any planned or unplanned expense, such as last-minute wedding expenses, higher education, foreign travel, debt consolidation, medical emergency, etc.
    • Attractive Interest Rates: The Personal Loan interest rates offered by Hero FinCorp are quite attractive. Applicants can secure the most competitive interest rates based on their income, debt-to-income (DTI) ratio, repayment capacity, and credit history.
    • No Collateral Requirement: Hero FinCorp Personal Loans are unsecured, which means you don’t need to pledge any security, collateral, or guarantor to apply.
    • 100% Digital Loan Procedure: When seeking a Personal Loan from Hero FinCorp, you don’t need to physically visit a the office or submit paper documents. You can apply through the NBFC’s website or loan app.    
    • Simple Eligibility Criteria: Hero FinCorp has simple eligibility criteria for an Instant Personal Loan. You can qualify for a loan if you fall into the 21-58 age bracket, have minimum work experience of six months as a salaried employee or two years as self-employed professional, and earn at least Rs 15,000 monthly.
    • No Paperwork: The Personal Loan application process at Hero FinCorp does not involve any physical paperwork. You can upload scanned copies of the required documents online and get instant approval.
    • Quick Approval: With no collateral, documentation, or branch visits, Hero FinCorp processes loan applications in real time and sanctions instant approvals. This facility makes Hero FinCorp the most reliable funding provider for emergencies.
    • Flexible Repayment: Using an online EMI calculator, you can choose a repayment tenure of up to 36 months according to your repayment capacity. The longer the tenure, the smaller the EMIs.
    • Amazon Voucher Worth Rs500: Hero FinCorp makes the deal even more attractive by offering an Amazon voucher worth Rs 500 with loan approval. Whatever you borrow the loan for, you can use the Amazon voucher to buy yourself a small gift and feel good.

    What Can You Use a Personal Loan For?

    An instant Personal Loan from Hero FinCorp has no usage restrictions. That means you can use the loan amount for any legal purpose. Some common uses of a Personal Loan include the following:

    • Wedding-related expenses, including venue booking, catering, photography, wedding outfit, gifts, invites, or honeymoon.
    • Travel expenses, including airfare, visa fees, hotel accommodation, sightseeing, adventure activities, shopping, etc.
    • Home renovation expenses, including material, labour, transportation, contractors, interior decorators, etc.
    • Education expenses, including student visas, travel tickets, accommodation, study material, equipment, etc.
    • Medical expenses, including hospitalisation, surgery, medical equipment, physiotherapy, medicines, etc., and elective procedures that health insurance does not cover, like cosmetic surgery, pregnancy, IVF treatment, dental procedures, etc.

    You may also use a Personal Loan for debt consolidation, paying credit card bills, setting up a business, or buying an expensive gadget. Moreover, building a credit history with regular EMI payments is a good credit product. Improving your credit score makes you eligible for bigger loans in the future at better interest rates.

    Steps to Apply for an Instant Personal Loan at Hero FinCorp

    If you plan to apply for an instant Personal Loan at Hero FinCorp,download the loan app now and follow the stepwise procedure to qualify.  Here are the steps to follow:

    • Visit the Hero FinCorp loan app or website.
    • Go to the Personal Loan section and click ‘Apply Now’.
    • Fill out an online application form.
    • Enter a few personal and professional details.
    • Scan and upload the necessary documents.
    • Wait for the verification process to complete.
    • Accept the loan offer to get disbursal in a few hours.

    Remember to check your eligibility for a Personal Loan and use an EMI calculator to choose a suitable repayment plan.

  • boAt and Zepto join forces delivering music and fun in just 10 minutes!

    boAt and Zepto join forces delivering music and fun in just 10 minutes!

    Mumbai: boAt, an audio and wearable brand, and Zepto, India’s fastest-growing consumer internet company, have partnered to redefine the way consumers access quality audio and entertainment. This dynamic collaboration aims to deliver unparalleled audio experiences right to your doorstep in 10 minutes. By combining boAt’s expertise in crafting exceptional audio products with Zepto’s unparalleled speed of delivery, the partnership promises to revolutionize the way people enjoy music, movies, podcasts and more. Whether you’re hosting a spontaneous get-together, diving into a captivating podcast, or binge-watching your favourite series, boAt and Zepto ensure the perfect audio companion is just a few taps away.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by boAt (@boat.nirvana)

     

    To celebrate the partnership, boAt and Zepto have created a whimsical and humorous film featuring iconic pop culture doppelgängers. These characters are interestingly depicted sitting in a boat, being pulled around the city by a Zepto delivery partner. The film is a compilation of organic, entertaining interactions between these characters, with periodic zoom-outs revealing the Zepto rider’s tireless efforts. It culminates with a message emphasizing the campaign’s promise: Delivering the Best of Music and Entertainment in just 10 Minutes, Powered by boAt and Zepto.

    Complementing the film, X saw a “BoatOnRoads” trending at No. 1 along with a series of outdoor billboards that resonate with current pop culture. These billboards address everyday scenarios with a humorous twist, highlighting boAt’s features as solutions. These creative billboards will capture attention and drive home the convenience and excitement of this partnership.

    “Partnering with Zepto is a natural fit for boAt,” said boAt spokesperson. “We share a common goal of delighting customers with innovation and convenience. By offering boAt’s incredible audio products on the quick commerce platform, we’re bringing joy and entertainment to people’s lives in just 10 minutes.”

    Zepto chief brand officer Chandan Mendiratta added, “This collaboration with boAt aligns perfectly with our mission to bring the best products to our customers in the quickest possible time. We are excited to combine our delivery speed with boAt’s superior audio quality, creating a seamless and delightful experience for our users.”

  • HONOR 200 series debuts in India with AI-powered studio-level portrait photography

    HONOR 200 series debuts in India with AI-powered studio-level portrait photography

    Mumbai: HONOR, expanding its portfolio in the Indian market, announced the launch of the HONOR 200 series, the latest addition to its esteemed Number Series lineup. Comprising the HONOR 200 Pro and HONOR 200, this new series pushes the boundaries of power and creativity, delivering a top-notch experience to consumers with groundbreaking AI-powered portrait capabilities, immersive displays, robust hardware performance, and intuitive user-centric AI experiences. Designed to provide superior technology and enrich the lives of its users, the HONOR 200 series is poised to set new standards in the smartphone industry.

    Commenting on the launch, HTech CEO Madhav Sheth said, “In today’s rapidly evolving digital landscape, AI has become the cornerstone of innovation, fundamentally transforming the way we interact with technology. The launch of the HONOR 200 Series marks a significant leap forward in our unwavering quest for excellence, introducing cutting-edge AI capabilities that redefine user experiences. We are not just launching a new smartphone series; we are ushering in a new era of AI-driven mobile technology that enhances and simplifies our users’ daily lives. I am also very glad to share that within a year HONOR has earned the title of Most Trusted Smartphone Brand 2024 by CMR. The HONOR 200 Series is a step in the same direction and represents our commitment to pushing the boundaries of what’s possible, ensuring that our customers always have access to the most advanced, user-centric technology available.”

    Commenting on the launch, Amazon India director of wireless and home entertainment Ranjit Babu said, “We are thrilled to announce the addition of the HONOR 200 series to our highly anticipated and extensive smartphone lineup for Prime Day 2024. With its advanced camera capabilities and intelligent software, the HONOR 200 series is the perfect choice for photography enthusiasts who seek cutting-edge technology and exceptional photo quality. Prime members looking to upgrade can avail affordability options, including no-cost EMI and instant bank discounts, during Prime Day on July 20th and 21st, 2024.”

    Master of portrait photography

    Setting new standards in smartphone portrait photography with its Studio-level Portrait Camera combination, the HONOR 200 Series comes with an impressive rear camera setup that includes a 50MP Portrait Main Camera, a 50MP Telephoto Camera offering 2.5x optical zoom, and a 12MP ultra-wide angle lens which helps in ensuring users can fit more into their frame.  The HONOR 200 Pro is equipped with a flagship-level 1/1.3-inch Super Dynamic H9000 Sensor on the main camera, the device provides powerful light-sensing capabilities and HDR support. On the other hand, the HONOR 200 boasts an industry-leading 1/1.56-inch Sony IMX906 sensor on the 50MP Portrait Main Camera, allowing users to capture images in exceptional detail and optimised brightness. The overall camera’s prowess is further enhanced by its support for 4-in-1 pixel binning technology which allows for better light absorption, resulting in stunning, well-lit portraits, even in low-light environments. By integrating dual stabilisation technology, combining Optical Image Stabilization (OIS) and Electronic Image Stabilization (EIS), coupled with a Shape Memory Alloy (SMA) actuator, the HONOR 200 Pro provides clear, detailed photos, stable and smooth video footage.

    The HONOR 200 Series elevates portrait photography with its AI-enhanced HONOR AI Portrait Engine, developed in collaboration with Studio Harcourt. This innovative technology integrates Harcourt’s renowned lighting and shadow techniques for studio-level portrait photography. By leveraging vast light and shadow databases, the engine assesses lighting, skin tone, color temperatures, and scene composition to determine ideal exposure settings. With a sensor coupled with an AI Neural Network for Image Processing, the engine enhances images with natural bokeh. It employs an AI Stereo-based Bokeh Algorithm across zoom ranges – 1x to 2x with main and ultra-wide lenses, and 2.5x with main and telephoto lenses – for accurate depth calculation. The engine comes with an AI-powered Portrait for skin and facial features enhancement, ensuring realistic hair details and enhanced facial features, thereby creating lifelike portraits. Furthermore, empowering users to unleash their creativity and capture portraits that truly stand out, HONOR 200 Pro features new professional portrait modes – Pro – Harcourt Vibrant, Harcourt Color, and Harcourt Classic.

    The series also introduces an advanced AI motion-sensing feature for capturing motion shots with unmatched clarity. Further, the HONOR 200 series comes with a suite of AI functionalities tailored for diverse creative needs: AI Vlog Master for automated editing and shot suggestions, AI Auto Capture to capture the best moments seamlessly, AI Scene Recognition that changes camera settings depending on the background, AI Night Video for enhanced low-light videography, among others. 

  • Bigbasket launches BB Matrix

    Bigbasket launches BB Matrix

    Mumbai: Bigbasket, a TATA Enterprise, has unveiled BB Matrix, the all-in-one SaaS-based supply chain platform that offers complete visibility across the entire supply chain to enterprises, globally. It enables user organizations to get real-time updates, quickly track bottlenecks, and take data-backed decisions to build resilient supply chains.

    The launch comes at a time when there is a robust demand for supply chain management software globally. According to a Gartner report, global annual SCM software spend will reach $62 billion in 2028, up from $29 billion in 2023, with a CAGR of 16.3 per cent. Spearheaded by  Bigbasket co-founder and CEO Hari Menon and Bigbasket chief product and technology officer, Rakshit Daga, BB Matrix is said to be capable of offering next-generation supply chain solutions to cut costs and increase productivity that the industry needs. The SaaS-based solution has made it possible to reduce transportation costs by nearly 50 per cent, lower the lead time by around 60 per cent, and ensure up to 100 per cent supply chain visibility, with its cutting-edge solutions.

    Speaking about this, Bigbasket CPTO & head of SaaS business Rakshit Daga said, “To cater to the pressing demand for agile, robust, and cost-efficient supply chains, we have made BB Matrix available to enterprises across different sectors that go beyond retail and e-commerce, like manufacturing, automobiles, aviation, consumer goods, etc. This platform is the outcome of over a decade of supply chain excellence at Bigbasket and has a proven scalability of up to 15 million monthly transactions today, integrating AI-driven automation, and enhanced visibility, from first mile to mid-mile to last mile. BB Matrix is an extensive SaaS platform with its Warehouse Management System (WMS), Transport Management System (TMS), and Order Management System (OMS), enabling end-to-end transformation of supply chains.”

    Adding further, BB Matrix head of sales & marketing Manish Mishra said, “BB Matrix provides comprehensive ongoing support that encompasses configuration and optimization, seamless data integration with over 150 ERP, CRM, and POS tools, and flawless migration as well to its customers. In addition, Tata BB Matrix is capable of offering its solutions in international markets like the US, Middle East, SEA, and Africa regions as well. This holistic approach sets BB Matrix apart as a singular and expert solution provider, tailored for the demands of the modern supply chain landscape.”

    BB Matrix can seamlessly adapt to changing market conditions. Whether there is a need to forecast inventory, stock replenishment, storage, payments, delivery, or handling returns, the platform provides real-time updates and helps in identifying bottlenecks in a jiffy. This enables users to make data-driven decisions, which is required to build resilient supply chain processes. BB Matrix brings to the table a humongous infrastructure and network globally with a close to 99.1 per cent on-time delivery record to help its clients deliver an excellent customer experience and achieve optimal outcomes in their supply chain operations.