ITV

Category: Marketing

  • OnePlus announces Metalverse pop-up events for OnePlus Nord 4 experience in India

    OnePlus announces Metalverse pop-up events for OnePlus Nord 4 experience in India

    Mumbai: OnePlus, the global technology brand, is set to host exciting pop-up events in line with its recent Summer Launch event. The pop-up events, titled the OnePlus Metalverse, will be held in Bengaluru and Hyderabad. This highly anticipated event offers the OnePlus India community a unique opportunity to get a first look at the newly launched OnePlus Nord 4 device.

    The OnePlus Metalverse will take place from 26 – 28 July, commencing at 11 am till 9 pm, at the popular OnePlus Boulevard in Bengaluru and the OnePlus Nizam Palace in Hyderabad. The OnePlus Metalverse is designed to bring together the India-wide community and tech enthusiasts in an immersive and interactive environment. Attendees will have the chance to explore the latest innovations from OnePlus, engage in the exclusive hands-on experience with the OnePlus Nord 4 and also enjoy the valuable opportunity to purchase the new device, along with gaining assured exclusive OnePlus merchandise.

    The OnePlus Metalverse pop-up event will also witness the presence of renowned celebrities, such as Kannan Gill, the renowned standup comedian, who will be gracing the pop-up event at the OnePlus Boulevard, Bengaluru on July 26, followed by Srinidhi Shetty, the famous KGF movie star who will be gracing the event on July 27, as well as SreeLeela, the popular Telugu cinema celebrity will be present at OnePlus Nizam Palace Hyderabad on July 27th. These popular celebs will also help unbox the OnePlus Nord 4 for select customers who purchase the devices at the event.

    Addressing the exciting pop-up event underway, OnePlus India director of marketing Ishita Grover shared, “We are thrilled to host the OnePlus Metalverse pop-up event in Bangalore and Hyderabad, providing our India community with the exclusive opportunity to experience the brand new Nord 4 device. This event is a celebration of our commitment to innovation and our dedication to our loyal community. It’s an exciting moment for the OnePlus community in India, as we come together to explore OnePlus’ cutting-edge technology and share our passion for the latest tech developments.

    We can’t wait to see our community members at the OnePlus Metalverse and make this a memorable experience for everyone.”

    Starting at Rs 29,999, the OnePlus Nord 4 reintroduces the all-metal unibody smartphone, a first in the 5G era and is available in three variants 8/128GB, 8/256GB and 12/256GB. Available in three colours Obsidian Midnight, Mercurial Silver and Oasis Green, the OnePlus Nord 4 comes equipped with Snapdragon 7 Plus gen 3 processor and a huge 5,500mAh battery with 100W SUPERVOOC charging, which takes just 28 minutes for a full charge. To match its durability, the Nord 4 comes with support for 4 years of OS and 6 years of security updates.

    Offers and availability

    . Customers can purchase the all-new OnePlus Nord 4 at OnePlus Pop-up store in Bangalore and Hyderabad and get an instant bank discount of INR 3000 on the purchase of 8+256GB and 12+256GB variants with ICICI Bank and OneCard Credit Cards & EMI

    . An exchange bonus of Rs 2000 can be availed if the customer exchanges their non-functional phone to buy a OnePlus Nord 4.

    . Customers can also purchase Nord 4 for no-cost EMI up to 6 months

    . Customers purchasing OnePlus Nord 4, with or without exchange, will receive a OnePlus backpack worth Rs 4999 at no extra cost, which is also subject to availability.

  • Roller Coasters and Rolls: KFC Asks “Kahin Bhi Kha Sakte Ho Toh Kahin Bhi Khaoge Kya?

    Roller Coasters and Rolls: KFC Asks “Kahin Bhi Kha Sakte Ho Toh Kahin Bhi Khaoge Kya?

    Mumbai: KFC India’s new range of Rolls is the perfect solution for satisfying cravings in the most unexpected situations. In the new campaign, the OG celebrity chef Colonel Sanders joins GenZ fans as they are spotted indulging in KFC Rolls in the most surprising places. Because KFC Rolls ko ““kahin bhi khao”.

    The campaign films feature unexpected moments where GenZ fans are spotted enjoying the KFC Rolls. The first film sees a girl thoroughly enjoying her KFC Roll, oblivious to the world around her. As the film moves ahead and the camera zooms out, we realize she’s on a Roller Coaster, upside down and armed with her KFC Roll. The film ends with Colonel Sanders asking her, “KFC Roll kahin bhi kha sakte ho, to kya kabhi bhi khaoge?”

    The second film opens on a hostel warden engrossed in a heated conversation with a girl – “kahaan chupaya hai boyfriend ko?” she asks. Cut to the boyfriend hiding in the closet, indulging in the KFC Roll, and not worried at all about what will happen if he gets caught. Enter Colonel Sanders, who exclaims “Maana ki KFC Rolls kabhi bhi kha sakte hai, toh kya kabhi bhi khaoge?”

    Consumers can choose from a range of five exciting flavours including Thai Spicy, Korean Tangy, American Nashville, Indian Tandoori and Indian Spicy Veg. The latest menu offerings come at an unbelievable price of Rs 99/- only. Consumers can pick any of the new KFC Rolls at just Rs 99/-.

    Enjoy the KFC Rolls by ordering across all KFC restaurants for dine-in and takeaway, via the all-new convenient KFC app, or on the website (https://online.kfc.co.in/).

  • Building brand loyalty among Gen Z

    Building brand loyalty among Gen Z

    In today’s rapidly evolving market landscape, there is no definitive playbook for building lasting relationships with generation Z. This generation is overwhelmed with way too much information and product options, which also has resulted in developing the attitude to approach brands with a critical eye, valuing what a brand shares and believes in over what it sells. To resonate with Gen Z, brands must embrace authenticity, inclusivity, and social responsibility. For them, it is the brand value that counts.

    Interestingly, while Gen Z may have a favorite brand, they are always on the lookout for alternatives for better options. They are not here to settle and would prefer to keep exploring and shifting to new products that are relevant to them. Gen Zers are willing to switch if they find another brand that offers better quality or lower prices. Additionally, Gen Z has a strong affinity for gamification—integrating game-like elements such as rewards and points into non-game contexts making it more crucial for brands to keep themselves on their toes.

    Brands and advertisers have understood that the era of aggressive product pushing is over and now the approach has to be shifted.

    The shift in consumer behaviour

    Gen Z’s purchasing decisions are significantly shaped by social causes, inclusivity, and transparency. This generation is acutely aware of the brands they align with and the individuals behind these brands. They seek out brands that share their values and exhibit genuine concern for societal issues. According to a special report from the Edelman Trust Barometer, brand trust is paramount for Gen Z, with 79% of Gen Zers stating it has become more important to them, compared to 61% of baby boomers. Furthermore, 62% of Gen Z believe that if a brand doesn’t communicate its actions on addressing issues, it’s either doing nothing or hiding something.

    The role of social media

    Social media platforms have become the primary marketplace and a cost-effective channel for reaching Gen Z. These platforms serve multiple roles: entertainment hubs, social networks, learning platforms, and news sources. This multifaceted use of social media makes shopping an amalgamation of various influences and mindsets, presenting both opportunities and challenges for brands.

    Big companies are increasingly turning to young influencers and content creators to navigate this complex environment and avoid missteps that could alienate Gen Z. By leveraging the authentic voices of these influencers, brands can craft resonant content strategies that align with Gen Z values. The competition is fierce as companies strive to connect authentically with this generation.

    Engaging with Gen Z

    To engage with the newly entering workforce of Gen Z, brands must invest heavily in understanding their unique psyche. Traditional marketing teachings are now outdated. The most effective way to understand what Gen Z expects from businesses is to engage with them directly and ask. This direct engagement helps brands tailor their messaging and actions to meet the expectations of this discerning consumer base.

    Embracing diversity and inclusivity

    Gen Z is known for its staunch support of diversity and inclusivity. This support prompts many companies to adapt their language and communication strategies to reflect these values. Ensuring that content is inclusive and diverse not only demonstrates social responsibility but also resonates deeply with Gen Z consumers. Brands that embody and promote genuine values aligning with Gen Z principles are more likely to build lasting relationships with this generation.

    The power of fandom and technology

    The evolving technology landscape is reshaping fans’ relationships with their favorite creators, artists, and entertainment channels. Advanced AI and new video tools have made content creation more accessible and engaging, allowing creators and brands to produce high-quality videos and share them with a global audience. This democratization of content creation has empowered Gen Z to express their creativity and connect with like-minded individuals, fostering a sense of community and belonging.

    The coming of virtual influencers

    One of the most exciting developments in reaching Gen Z is the rise of hyper-realistic virtual influencers. India’s new breed of these digital personas, residing in the multiverse of social media, represents a novel avenue for brand engagement. These virtual influencers, with thousands of followers, offer brands a unique opportunity to hitch their products to digitally powered personas, enhancing their reach and resonance with Gen Z.

    With more virtual influencers emerging on Instagram, brands are queuing up to get involved with this futuristic means of marketing. These digital influencers are meticulously crafted to engage with their audience, seamlessly blending into the social media landscape. They offer a perfect blend of creativity, technology, and strategy, making them appealing to Gen Z.

    In essence, to connect effectively with the digitally savvy Gen Z, brands must embody and promote genuine values that align with this generation’s principles. By embracing authenticity, supporting social causes, engaging directly with consumers, and leveraging the power of technology and influencers, brands can build meaningful and lasting relationships with Generation Z. These strategies have become essential for businesses aiming to stay relevant and drive growth in today’s competitive market.

    The article has been authored by OpraahFx chief business officer Mansi Gupta.

  • Bonkers Corner collaborates with Sanriofor an exciting apparel collection

    Bonkers Corner collaborates with Sanriofor an exciting apparel collection

    Mumbai:  Bonkers Corner is thrilled to announce its collaboration with Hello Kitty, one of the world’s most iconic Japanese brands from the house of Sanrio. This partnership marks one of the first collaborations celebrating Hello Kitty’s 50th anniversary in 2024 and marks  one of the many initiatives in Sanrio’s plans to introduce and expand the Kawaii trend in the Indian market.

    The Hello Kitty apparel collection by Bonkers Corner blends Hello Kitty’s iconic Kawaii charm with Bonkers Corner’s trademark creativity.The collection includes skirts, oversized t-shirts, crop tops, bottoms, and caps, ensuring there is something for every Hello Kitty enthusiast. Bonkers Corner launched the collection at their flagship store in Lower Parel, Mumbai, offering fans an immersive experience to explore and purchase items from the Hello Kitty Collection firsthand and is available for purchase on Bonkers Corner’s official website as well as at all Bonkers stores, for fans across India. The Hello Kitty Collection offers a range of affordable options, priced from Rs 299 to Rs 1099, catering to fans of all ages.

    “This partnership is one of our fist steps in boosting Hello Kitty’s presence in India”, said Sanrio GmbH COO (EMEA, Oceania, and India) and Mister Men Limited (Worldwide) Silvia Figini. ” We are excited to introduce the kawaii style bringing these delightful creations to Hello Kitty enthusiasts and fans across India”.

    “At Bonkers Corner, we’ve always been about spreading joy and a little bit of silliness. Hello Kitty is a global icon who embodies positivity and fun, so this collaboration is a perfect match! We’re thrilled to bring a touch of Bonkers to Hello Kitty’s world, and to introduce the Hello Kitty fan base to the wacky and wonderful world of Bonkers Corner. It’s been amazing to see the creative explosion from both our communities, and we can’t wait to see what kind of crazy-awesome creations come out of this collaboration!” said Bonkers Corner founder Shubham Gupta.

  • Lavie Luxe expands into the luxury perfume market

    Lavie Luxe expands into the luxury perfume market

    Mumbai: Lavie Luxe, renowned for its high-end, premium-quality products, has announced the launch of its new category of perfumes. This expansion marks a significant milestone for the brand, extending its luxurious offerings beyond bags and accessories into the world of fragrances.

    Key information:

    Price:

    ●    A single bottle of 100ml – Rs 1999/-
    ●    Gift Set – Rs 1999/-

    Availability: You can find Lavie Luxe perfumes on the online website of Lavieworld.com, Lavie retail outlets nationwide and e-commerce portals like Amazon, Flipkart, Myntra, Nykaa, and Tira.

    Warranty: Each Lavie Luxe perfume has an expiry date of three years from the date of packaging.

    The new perfume line features four enchanting Eau de Parfum (EDP) fragrances:

    1.    Lush: A floral and fruity blend with top notes of pear, heart notes of jasmine, and base notes of vanilla.

    2.    Lily: A floral and spice combination with top notes of lily, heart notes of rose, and base notes of pink pepper spice.

    3.    Lagoon: An aquatic and woody scent with top notes of mandarin orange, heart notes of lavender, and base notes of patchouli.

    4.    Love: A citrusy and woody fragrance with top notes of bergamot, heart notes of patchouli, and base notes of woody elements.

    These fragrances cater to a sophisticated audience that appreciates refined and long-lasting scents. With an impressive 18 per cent fragrance concentration, these perfumes promise longevity, lasting from six to eight hours, while the included moisturizer component ensures the scents are gentle and skin-friendly. In line with Lavie Luxe’s commitment to premium quality, the new perfumes have undergone rigorous dermatological and allergen testing to ensure they are safe for all skin types. This dedication to excellence aligns seamlessly with the brand’s reputation for delivering high-end, elegant products that set industry standards.

    “We are thrilled to introduce our new line of perfumes, which embodies the elegance and sophistication that Lavie Luxe is known for. This launch is a natural extension of our brand, and we are excited to offer our customers a new way to experience luxury. Our commitment to quality and craftsmanship remains unwavering, and we believe our fragrances will set a new standard in the market,” said Lavie Luxe CEO Ayush Tainwala.

    This strategic move aligns with parent company Bagzone Lifestyle Pvt Ltd’s growth plans. Earlier this year, the parent company ventured into the premium watch category under the Lavie brand, receiving critical acclaim for its stylish design and superior craftsmanship. Furthermore, the parent company will continue to explore new avenues and expand its luxurious offerings.

  • From Script to Security: Protecting Your Family with Life Insurance

    From Script to Security: Protecting Your Family with Life Insurance

    The rising cost of living has a significant impact on people’s wallets. To keep pace with these rising expenses, it’s crucial for individuals to budget wisely and make sound financial investments. Amongst smart investment options, Life insurance is a great choice for protecting your family’s financial security.  Scroll down to learn more about how life insurance can protect your family. 

    Does Life Insurance Ensure Financial Security?

    Life insurance plays a crucial role in securing financial stability for policy holders and their loved ones. Life policies and their useful riders provide financial protection against unforeseen circumstances, including death, critical illness, terminal illness, permanent disability and more. 

    Life insurance is a financial contract between a policyholder and an insurance company. In exchange for life coverage, the policyholder agrees to make lump sum or regular payments, known as premiums, to the insurance company. 

    . In the event of the policyholder’s death, nominees will be offered the sum assured as the death benefit.  Sum assured, meaning – the guaranteed amount that the insurance company agrees to pay to the policyholder’s nominees. The payout can help dependents fulfil financial liabilities and commitments, thereby preventing financial setbacks

    . In case of your policy maturity, the payout can fulfil the policyholder’s major financial goals.

    The Script of Life Insurance – Different Policies, Different Needs

    Life insurance isn’t a one-size-fits-all solution. There are various policy types, each catering to specific needs and budgets. Here are the two most common types: 

    Term Life insurance

    Term insurance is the most popular and affordable life insurance plan. It offers protection for a predetermined amount of time or term, usually 10, 20, or 30 years. If you pass away within the term, your beneficiaries receive the death benefit. Young families or those with specific financial goals, such as paying off a mortgage, typically find term life insurance advantageous. 

    Whole life insurance

    This insurance provides lifetime coverage and builds cash value in addition to the death payout. Withdrawals and loans are permitted from the cash value, which increases over time (according to policy limits). Although whole life insurance has greater premiums than term insurance, it guarantees death payouts and long-term savings.

    Beyond the Script – Key Considerations When Choosing a Policy

    Selecting the best life insurance plan needs careful consideration of several factors. The following are some important things to remember:

    . Needs Assessment: Consider your family’s financial commitments and long-term objectives. How much coverage is necessary for them to live the way they do and fulfil their dreams?

    . Selection of Beneficiaries: Decide which beneficiaries will receive the death benefit. You can choose the payout percentages and specify more than one beneficiary.

    . Budget: The cost of life insurance might differ greatly. Regarding your spending, be reasonable and get insurance that will not break the bank over time.

    . Term Length: When choosing a term life insurance policy, think about how long your family will require financial security.

    . Age and Health Factors: Your age and health significantly impact your premium expenses and eligibility. When completing the application, ensure that you tell the truth about your age and health. 

    Final Words

    To wrap it up, investing in life insurance plans is one smart way to ensure your family’s financial stability while maximising your savings. Given life unpredictabilities, being financially empowered is crucial. Make sure to evaluate your financial requirements and opt for a suitable life insurance plan today.

  • How Family Health Insurance Can Benefit Industry Professionals

    How Family Health Insurance Can Benefit Industry Professionals

    The corporate and business world is a highly competitive and stressful space. Industry professionals work tirelessly to achieve growth and success. Among the vast range of responsibilities that these individuals bear, safeguarding the health of their families is definitely a priority. A family health insurance plan can be a blessing during a medical emergency incurred by a family member. 

    Moreover, given the rising healthcare costs, a well-rounded insurance plan offers the right financial aid. This policy covers preventative health checkups, hospitalisation and other associated medical charges. In fact, the benefits of a family health insurance plan for industry professionals offers more. Let’s take a closer look. 

    Comprehensive Coverage for the Entire Family

    A health insurance plan is a necessity for all healthcare-related coverages. However, getting policies for individual family members can be confusing, time-consuming and expensive. The fact that family health insurance offers comprehensive coverage for every member of the family under a single plan is one of its main benefits. 

    The coverages of standard family health insurance plans are provided in the table below:

    COVERAGE INCLUSIONS
    Hospitalisation

    ICU fees

    Road ambulance charges

    Pre-hospitalisation and Post-hospitalisation  (specific number of days)

    Day-care treatment

    At home treatment

    Vision damage due to accident

    Dental treatment in case of accident

    Organ donor expenses

    Consumables
       Non-hospitalisation

    Annual health checkup

    Domestic evacuation

    Over-the-phone consultations

    Consultations for a second opinion

    AYUSH treatments

    Having a single plan covering every family member eases the administrative effort and guarantees everyone’s health needs are satisfied. This reduces the stress of managing different policies, especially for industry professionals with unpredictable and demanding schedules.

    Financial Security and Peace of Mind

    With increasing healthcare expenses, an unexpected medical emergency can put a heavy financial burden on an individual and their family. Family health insurance reduces this risk by paying for various medical costs, such as prescription drugs, surgery, diagnostic tests, and more. 

    This financial protection is priceless for professionals working round-the-clock to earn more and succeed in the cutthroat competition that exists in every industry. They can concentrate more on their profession and personal development since they know their family’s health is protected.

    Tax Benefits

    Under sections 80(C) and 80(D) of the Income Tax Act 1961, family health insurance plans offer tax benefits in India. Professionals can deduct premiums paid for dependent parents, children, spouses, and themselves. This lowers tax obligations and motivates individuals to invest in comprehensive health insurance.

    Access to Quality Healthcare

    Leading insurance providers collaborate with a network of hospitals to offer policyholders access to high-quality medical care. These hospitals frequently have the latest medical technology available, together with highly qualified staff members. It translates to prompt, excellent medical care for professionals who might live near this network of facilities. 

    The cashless treatment feature provided by numerous insurance companies further simplifies the process during medical emergencies, eliminating the requirement for upfront payments during hospitalisation.

    Less Dependency on Group Insurance Plans

    Certain Indian companies provide benefits to their staff members, like health insurance. These plans might, however, have exclusions that keep you or your family members from receiving comprehensive coverage. You can lower reliance on group policies and get complete financial security by obtaining your personal family health insurance plan to cover this gap.

    Conclusion

    Family health insurance plans greatly benefit industry professionals by offering products that align with their lifestyles and needs. For individuals who want to protect the health and well-being of their loved ones, family health insurance is a wise investment. It is a requirement and an essential tool for industry professionals who frequently balance hard work with personal obligations to ensure a safe and healthy future.

  • Rohit Jawa CEO & MD of HUL to chair distinguished IAA IndIAA Awards jury

    Rohit Jawa CEO & MD of HUL to chair distinguished IAA IndIAA Awards jury

    Mumbai: Rohit Jawa the chief executive officer and managing director of Hindustan Unilever will chair the distinguished jury panel to select the winners at the IndIAA awards for creative excellence, organized by the India Chapter of the International Advertising Association (IAA).

    The other jury members are

      . Charulata Ravikumar, managing director, Accenture

      . Geetika Mehta, managing director, Nivea

     . M R Jyothy, managing director, Jyothy Laboratories Ltd.

      . Abhinandan Lodha, chairman, Lodha Ventures

     .  Cecil de Santa Maria, chief operating officer, ORRA

     .  Mohit Malhotra, chief executive officer, Dabur India Limited

      . Pulkit Trivedi, managing director – India, Snap Inc

    IAA president Avinash Pandey said, “Any award is only as good as the jury that judges them. We are privileged to have such an elite group on our jury panel. It speaks volumes for the heights the IndIAA awards have scaled.

    Avinash Pandey
    Adds Abhishek Karnani, chairman IndIAA awards, “These awards are unique. You cannot enter your work on your own. A group of senior editors in the marcom trade media who are viewing advertising every day, need to shortlist your creative work. And this shortlist will be placed before our elite jury.

    Abhishek Karnani

    All co-creators of the winning work will be felicitated at the grand IndIAA Awards Nite which will be held on the 22nd. August 2024.

  • The evolution of creative marketing in the digital age

    The evolution of creative marketing in the digital age

    In today’s paced world of the century, there has been a significant shift in the realm of creative marketing. The rise of technology has completely changed the way companies engage with their target customers, emphasizing the importance of creativity like never before. Recognising the need to stay ahead in this evolving landscape involves developing strategies and keeping up with digital trends. This article delves into how creative marketing has evolved in the era and how businesses can use these changes to their benefit.

    The dawn of digital marketing

    The arrival of the internet, in the part of the century signalled a new chapter in marketing. Conventional marketing approaches, like print ads, TV commercials and direct mail began to blend with digital avenues. Initially, digital marketing focused on banner ads and email promotions. Although these strategies were successful, they didn’t offer the targeting features and complexity seen in today’s landscape.

    The rise of social media

    The emergence of social media platforms like Facebook, Twitter, and Instagram has been one of the most significant developments in digital marketing. These platforms have redefined how businesses engage with their customers. Social media allows brands to interact directly with their audience, creating a two-way communication channel that was previously unimaginable. Creative marketing strategies on social media involve not only eye-catching visuals but also engaging content that fosters community and loyalty.

    Content is king

    The saying “quality content reigns supreme” holds true in today’s landscape. Content marketing plays a role in marketing tactics as it aims to draw in and keep customers through informative and valuable material. This encompasses a range of formats like articles, videos, graphics, podcasts, and other engaging mediums. Modern marketing strategies now call for an approach that ensures the delivery of content consistently across different channels.

    Personalisation and data-driven marketing

    Digital marketing offers a benefit, in its capacity to gather and assess data. This advancement has resulted in the growth of data-centric marketing strategies. Companies are now able to customise their marketing activities based on tastes and actions, enhancing the impact of their campaigns. In today’s era, innovative marketing entails using data to craft tailored experiences that connect with each customer on a personal level.

    The power of influencer marketing

    Influencer marketing has become a powerful tool in the digital marketer’s arsenal. Influencers, with their large and engaged followings, can help brands reach new audiences and build trust. Collaborating with influencers allows businesses to tap into their creativity and authenticity, creating content that feels genuine and relatable. Identifying and partnering with the right influencers can maximise a brand’s impact.

    Embracing new technologies

    As technology evolves, innovative marketing strategies need to adapt accordingly. Augmented reality (AR), virtual reality (VR), and artificial intelligence (AI) are transforming the field of marketing by offering ways to connect with customers through interactive experiences. To remain competitive and captivate their target audience, creative marketers should be open to exploring these cutting-edge tools.

    The importance of mobile optimisation

    In today’s age, most people browse the web using their phones. It’s essential to tailor websites, apps, and content for mobile users to connect effectively with customers on the move. Marketing efforts should focus on making sure everything looks great and works smoothly on devices, for a user-friendly experience.

    The future of creative marketing

    Looking ahead, the progress of advertising continues to move without pause. The merging of cutting-edge technologies, the surge of platforms, and the growing emphasis on tailored approaches will influence the upcoming phase of online marketing. Staying dedicated to leading in these developments involves guiding clients through the environment and assisting them in reaching their marketing objectives.

    Conclusion

    The era of technology has transformed the landscape of advertising, providing a plethora of opportunities for ideas and engaging campaigns. With the emergence of social media, content marketing, personalised data analytics, and cutting-edge technologies, companies need to adapt to these advancements to prosper. The focus should be on leveraging the potential of marketing during this era, developing strategies that resonate with the target audience and lead toward success.

    The article has been authored by Creatique Studio founder Richa Bhanot.

  • What role do brand ambassadors play in revitalising brand image?

    What role do brand ambassadors play in revitalising brand image?

    Successful brand revitalisation involves refreshing a brand’s image and reconnecting with its audience through strategic positioning, communications changes and new product offerings. Brand ambassadors play a big role in this process by providing a relatable and authentic face for the brand. They help build trust and engage consumers through genuine endorsements and personal connections, reigniting interest and enthusiasm.

    Understanding brand’s image & the role of brand ambassadors

    A brand’s image is shaped by the ambassador’s interactions (such as social media interactions), experiences (such as events), and marketing efforts (such as advertising campaigns) that encompass its identity, values, and overall consumer impressions. A brand ambassador can be a celebrity, influencer, employee or even an everyday customer.

    A strong brand ambassador builds trust, fosters loyalty, and differentiates the brand from competitors. They significantly influence consumer behavior, impacting purchasing decisions and brand advocacy. A well-established brand image leads to higher customer retention, increased market share, and enhanced overall brand equity.

    Brand ambassadors revitalise a brand’s image

    In the ever-evolving world of marketing, brand ambassadors take center- stage. They are a living embodiment of a brand, representing its identity in appearance, values, and ethics. Ambassadors link a brand and its audience, capturing the brand’s essence and sharing authentic experiences that resonate deeply. This genuine connection makes them indispensable in today’s market, where consumers crave trust and personal engagement with brands.

    Choosing the right brand ambassador

    An interesting success story is of Virat Kohli and Puma. Virat perfectly embodies Puma’s ethos of performance, sportsmanship, and style. His association with Puma has helped the brand gain significant visibility and bolstered its image as a leading sportswear company. Virat’s authentic passion for sports and fitness aligns seamlessly with Puma’s brand values, making their collaboration a textbook example of successful brand ambassadorship. This partnership showcases how a well-chosen ambassador can elevate a brand’s presence and appeal, driving both brand recognition and consumer engagement.

    Identifying a good brand ambassador is critical to the success of any brand. Effective ambassadors are not merely spokespersons but true embodiments of the brand’s values and ethos. They possess an authentic passion for the brand, which translates into their ability to connect with the audience on a more personal and trustworthy level. On the other hand, a wrong choice can pose a huge risk for brands. A famous example is Snapdeal and Aamir Khan. It is reported across media that despite his popularity, Aamir’s controversial statements during his tenure as Snapdeal’s ambassador led to significant public backlash, negatively impacting the brand’s image and customer sentiment.

    A good brand ambassador plays a pivotal role in stimulating brand advocacy and strengthening brand identity. They increase brand awareness, enhance brand loyalty, and engage customers by engaging with customers on social media, participating in events, and generating excitement around new products or campaigns. By contributing to content creation, they lend credibility and trustworthiness to the brand’s message.

    In conclusion, brand ambassadors significantly impact how a brand positively influences its audience, improving a company’s reputation and ultimately helping to increase revenue. Their influence extends beyond mere marketing, touching on various aspects of business success. A strong brand ambassador can change how consumers perceive a brand, sharing genuine experiences and helping companies improve their image and reputation. Their role in modern business is invaluable.

    The article has been authored by BOD Consulting senior partner and practice leader, GTM strategy Kanika Mathur.