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Category: Marketing

  • Valueleaf’s ‘Mitra – The Chanakya Way’: Fusing ancient wisdom with modern marketing innovation

    Valueleaf’s ‘Mitra – The Chanakya Way’: Fusing ancient wisdom with modern marketing innovation

    Valueleaf Services, a leading ad tech company with 18 years of experience, is renowned for offering innovative and creative end-to-end performance solutions. Specializing in over 15 categories, including Real Money Gaming, Banking & Finance, and Crypto, Valueleaf excels in user acquisition and unique marketing solutions for over 400 brands. With a focus on ROI-driven campaigns, fixed CPL, and no-risk engagement, Valueleaf adds significant value to businesses in the competitive online marketing landscape.

    Indiantelevision caught up with Valueleaf Group president Amitabh Bishnoi to discuss the thought process and inspiration behind their latest initiative, “Mitra – The Chanakya Way.” Rooted in the profound teachings of Chanakya, this event embodies strategic wisdom and foresight, aiming to foster a collaborative marketing community.

    Edited excerpt

    On the thought process and inspiration behind Mitra – The Chanakya Way

    Mitra – The Chanakya Way” is born out of Valueleaf’s unwavering commitment to cultivating a collaborative and dynamic marketing community. The inspiration behind this initiative stems from the profound teachings of Chanakya, the ancient Indian strategist renowned for his unparalleled wisdom and strategic acumen. Chanakya’s principles of foresight, knowledge sharing, and meticulous planning are seamlessly woven into the fabric of this event. Mitra – The Chanakya Way is not just a gathering it is a confluence of minds where marketing professionals come together to exchange ideas, foster partnerships, and propel the industry forward with a collaborative spirit.

    On the significance and rationale behind selecting the name “Mitra – The Chanakya Way”

    Mitra – The Chanakya Way” signifies the fusion of friendship and strategic wisdom. “Mitra,” meaning “friend” in Sanskrit, embodies our mission to create a warm, collaborative community. “The Chanakya Way” reflects our dedication to strategic thinking and innovation in marketing. This event encapsulates our vision of combining knowledge, strategy, and collaboration to elevate the marketing industry.

    As Satish and Srikanth, founders of Valueleaf, state, “Mitra – The Chanakya Way is our tribute to Chanakya’s timeless wisdom and our commitment to fostering a thriving marketing community through strategic collaboration and shared knowledge. It’s more than an event; it’s a movement towards a smarter, more connected marketing landscape.

    On of the key takeaways from Valueleaf’s Mitra – The Chanakya Way, featuring a panel of CMOs

    At “Mitra – The Chanakya Way,” marketing thought leaders highlighted how deep analytics is revolutionising marketing strategies. By leveraging AI and big data, marketers can achieve advanced targeting and personalization, ensuring messages reach the right audience at the right time. This data-driven approach allows for strategic foresight, enabling marketing leaders to anticipate trends and plan long-term. Cross-platform integration, powered by analytics, ensures a seamless customer experience with consistent engagement across channels. Furthermore, ethical data practices build transparency and trust with customers. The panel emphasized that understanding and anticipating customer needs through deep analytics is key to driving engagement and loyalty. This collaborative sharing of insights fosters a marketing community dedicated to growth and innovation.

    On the strategic reasons for choosing Macau as the international venue for the event

    Valueleaf’s decision to host Mitra 2024 in Macau was all about escaping the daily grind and letting the true personalities of industry leaders shine. Macau, with its unique blend of vibrant culture and tranquillity, was the perfect setting to leave behind the everyday hustle and focus on genuine connections. By choosing this location, Valueleaf aimed to create an environment where creativity and innovation could thrive. Away from typical corporate surroundings, attendees were free to relax, share insights, and engage in real conversations. This strategic move was designed to break down barriers and inspire fresh ideas, ensuring that Mitra 2024 was not just another event, but a memorable experience that made a lasting impact on everyone involved.

    On Valueleaf’s plans for future events and details about upcoming initiatives

    Building on the success of the Mitra – The Chanakya Way event in Macau, Valueleaf is set to elevate its influential initiative to new international heights, with a strategic vision to convene marketing leaders from across the globe. These forthcoming gatherings will offer a unique platform for professionals to connect, exchange insights, and foster innovation. The second edition of Mitra – The Chanakya Way, launching soon, will delve into pioneering advancements in martech, adtech, and immersive advertising, sharing essential knowledge for thriving in an ever-evolving digital landscape. Amitabh Bishnoi, President – Growth at Valueleaf Group, emphasized, “Our mission is to make Mitra – The Chanakya Way a hallmark event in the global marketing arena. We are committed to hosting more transformative gatherings in various international locales, enabling marketers to collaborate and stay ahead of the curve with shared knowledge.” Valueleaf’s unwavering commitment to advancing the marketing community fosters environments where professionals can build lasting relationships and stay abreast of industry trends, ensuring the sustained success and innovation of its clients and the broader marketing industry.

    On Valueleaf’s potential expansion into other industries for future Mitra – The Chanakya Way events

    Valueleaf is continuously exploring opportunities to expand its reach and impact across various industries. While Mitra – The Chanakya Way has firmly established itself as a premier community in the martech and ad tech spaces, our commitment to fostering innovation and collaboration remains strong. We are actively evaluating potential sectors that could benefit from the insights and connections facilitated by Mitra. As we plan future iterations, our focus will be on delivering unparalleled value and creating transformative experiences for all participants, ensuring that Mitra stands out as a hallmark community in the industry.

  • Yakult Danone India launches Yakult Light Mango Flavor

    Yakult Danone India launches Yakult Light Mango Flavor

    Mumbai: Yakult Danone India Pvt Ltd, a globally renowned probiotic brand, has announced today that it is expanding its product portfolio by introducing a new variant – Yakult Light Mango Flavour, on 25 July 2024. The launch event was graced by Bollywood star Sanya Malhotra, Mr Takashi Ariyoshi, Minister and Deputy Chief of Mission of the Embassy of Japan in India, Mr Eiji Amano, Managing Director of Yakult Danone India Pvt Ltd, and Dr Neerja Hajela, Head – Science and Regulatory Affairs of Yakult Danone India Pvt Ltd.

    Yakult Light Mango Flavour is a sister product of the signature Yakult. The new product contains the same unique probiotic, Lactobacillus casei Shirota (SHIROTA strain), in the same amount of 650 crores as the original and flagship Yakult. The original probiotic drink was invented by a Japanese medical doctor called Dr Minoru Shirota and was designed to take in the human-friendly bacterium that could reach the gut alive and impart tremendous health benefits. Saddened by the death of children caused by infections due to inadequate hygiene and poverty in Japan in the early 1900s, he emphasised on preventing diseases with the power of probiotics rather than curing diseases and infections after they occur. He embodied his ideal by launching the SHIROTA strain as a food in the market so that as many people as possible could get the benefit of the probiotic bacterium while enjoying the delicious taste. Through more than 90 years of research, the SHIROTA strain has been scientifically proven to help improve digestion and build immunity when consumed regularly. Based on Dr Shirota’s philosophy, the Yakult company in India came to launch Yakult Light Mango Flavour, a national-favourite-fruit-taste product, to contribute to the health of more people in India.

    The retail price of Yakult Light Mango Flavour is Rs. 100/—for a pack of 5 bottles, which will be available at retail outlets in 28 states and 5 union territories from 25 July 2024 onwards. Also, Yakult has a unique home delivery sales channel, where nearly 300 ‘Yakult Ladies’ deliver the products to the customers’ doorstep in Delhi NCR, Chandigarh, Jaipur, Mumbai, and Pune. Yakult products, including Yakult Light Mango Flavour, are also available through e-commerce.

    Speaking about the launch of Yakult Light Mango Flavour, Yakult Danone India Pvt Ltd managing director Eiji Amano said, “At Yakult, our core philosophy is to enhance the gut health of consumers worldwide using our unique probiotic strain “Lactobacillus casei SHIROTA strain”. With over 2 lakh bottles of Yakult consumed daily in India, we have become a household name, enjoyed by many families as part of their daily routine. With the launch of Yakult Light Mango Flavour, we are expanding our product portfolio to cater to the tastes and preferences of Indian consumers. This new variant maintains the same health benefits as our classic Yakult while introducing a delightful mango flavour that is widely loved. We believe this addition will appeal to our consumers who relish mango taste.”

    Taking centre stage at the launch, Bollywood actress Sanya Malhotra said, “I am super excited to be a part of this exciting launch. There is great concern about the increasing rise in lifestyle disorders due to erratic lifestyles, poor nutrition, stress, lack of adequate sleep, pollution and generally poor gut health. I take my daily dose of probiotics to keep my gut healthy, and Yakult has been an integral part of my diet for a long time now. Today, I am pleased that the company has introduced Yakult Light Mango Flavour, which tastes delicious and refreshing. I am sure it will be a favourite among all mango and Yakult lovers.”

    Yakult Danone India Pvt Ltd head of science and regulatory affairs Dr Neerja Hajela added that Lactobacillus casei strain Shirota (SHIROTA strain) is unique to Yakult, and is backed by more than 100 human studies conducted across the globe, including India. Probiotics are essential as they increase the good bacteria in the gut and reduce the harmful disease-causing bacteria. By doing so, they ensure better digestion of food, proper absorption of nutrients and stronger immunity to reduce the risk of infections. A decrease in probiotic bacteria in the gut, coupled with poor lifestyle, can lead to poor gut health and weak immunity, manifesting as fatigue, poor growth and development, malnutrition and repeated infections. To keep the gut healthy, it is essential to introduce probiotics into the daily diet through scientifically validated probiotic products.

  • 4700BC and Polar Bear redefine desserts with gourmet popcorn sundaes and milkshakes

    4700BC and Polar Bear redefine desserts with gourmet popcorn sundaes and milkshakes

    Mumbai: Snacking brand – 4700BC has collaborated with Polar Bear Ice Cream Parlour, celebrated for their delightful sundaes and seasonal creations, to launch a spectacular menu featuring the exquisite 4700BC Himalayan Salt Caramel Popcorn on National Ice Cream Day.

    This collaboration goes beyond the ordinary to introduce a fun and unique way to experience popcorn, bringing together the best of both brands. This partnership highlights the richness of Polar Bear’s ice creams and the exquisite taste of 4700BC’s Himalayan Salt Caramel Popcorn. The curated menu will feature delectable popcorn-infused sundaes and milkshakes, available at Polar Bear Ice Cream Parlours in Karnataka, Tamil Nadu, Telangana, Andhra Pradesh, and Maharashtra.

    Customers can explore the newly launched menu at Polar Bear stores, featuring the choco pop sundae, butterscotch pop sundae, matinee popcorn sundae, and caramel popcorn milkshake. The mouth-watering matinee popcorn sundae and caramel popcorn milkshake will also be available online on Swiggy and Zomato

    The recent collaboration aims to elevate caramel popcorn’s presence in the dessert market, establishing it as a must-have component in sweet creations.

    4700BC founder and CEO Chirag Gupta said, “This collaboration with Polar Bear Ice Cream Sundaes is a testament to the versatility and quality of our snacks. We are excited to see our Himalayan Salt Caramel popcorn transcend its traditional snacking role and become an integral part of innovative dessert creations. By blending our luxurious popcorn with Polar Bear’s delightful sundaes and milkshakes, we aim to inspire new culinary experiences and set a new standard in the dessert industry.”

    Polar Bear Ice Cream Sundaes founder Kishore Rai said, “We are excited to be the first to introduce such a unique product in the market. Partnering with 4700BC aligns perfectly with our mission to create consumer-centric and experience-driven ice cream sundae options. This collaboration allows us to offer our customers a new level of indulgence, combining the best ice cream and gourmet popcorn. It not only enhances our menu but also supports our growth and expansion plans by increasing our brand’s visibility across India.”

    4700BC identified a growing demand for sweet snacks that combine distinctive flavour profiles, appealing textures, and aesthetic charm. By integrating gourmet popcorn into sundaes and milkshakes, 4700BC is redefining how consumers perceive popcorn. The Himalayan Salt Caramel Popcorn’s delightful salted caramel flavour and crunchy texture make it an irresistible addition to any treat.

    After delighting taste buds across the country with exquisite snacking products, 4700BC is venturing into new territory with innovative popcorn-based treats. This perfectly aligns with the brand’s vision of introducing exciting new options for its customers.

  • McDonald’s India brings the ‘Flavours of India’ to its iconic burgers

    McDonald’s India brings the ‘Flavours of India’ to its iconic burgers

    Mumbai: McDonald’s India (West & South), owned and operated by Westlife Foodworld has added a bold new twist to its classic burgers with the launch of the ‘Flavours of India’ theme. The company has reimagined its iconic McAloo Tikki, McChicken, and McVeggie burgers with a new flavour inspired by seven different chilies sourced from various geographies of the country. These limited time range of burgers, are now themed as flavours of India McAloo Tikki burger, flavours of India McVeggie burger and flavours of India McChicken burger – making them the truly Indian burgers.

    The new flavour features a fiery blend of Bhavnagri chilli (Gujarat), Jwala chilli (Chhattisgarh & Madhya Pradesh), Kolhapuri chilli (Maharashtra), Guntur chilli (Andhra Pradesh & Telangana), Byadgi chilli (Karnataka & Goa), Kanthari Chilli (Kerala), and Laungi chilli (Tamil Nadu).

    McDonald’s India (W&S) CMO Arvind R.P. said, “At McDonald’s India, we are constantly looking for ways to delight our customers and celebrate the rich flavours of India. The new ‘Flavours of India’ McAloo Tikki, McVeggie, and McChicken burgers showcase McDonald’s India’s commitment to democratizing our menu and creating value for its fans. This is our way of giving consumers more reasons to enjoy their favourite McDonald’s burgers. We are excited to introduce this new limited-time offering and bring the rich, diverse flavours of India to McDonald’s fans across the country.”

    The flavours of India platform delivers a vibrant experience for customers who relish fiery flavours. By incorporating these seven chillies sourced from distinct regions across India, McDonald’s India is offering a truly inclusive, locally-relevant menu. Customers would recognise the fact that the chillies elevating the taste of their favourite burgers, hail from their own home states, creating a sense of regional connection and authenticity. Through this innovative spice blend, McDonald’s India is not only satisfying the Indian consumer’s appetite for fiery flavours, but also strengthening its bond with diverse communities by celebrating the versatile chillies of India.

  • Philips Audio launches TAX2208 bluetooth party speaker in India

    Philips Audio launches TAX2208 bluetooth party speaker in India

    Mumbai: TPV Technology has announced the launch of the all-new Philips TAX2208 bluetooth party speaker in India. Designed to bring the party wherever one desires, this powerhouse speaker combines cutting-edge technology with a geometrical, portable design, offering an unparalleled listening experience to the user.

    Boasting a powerful 30W (max) sound output, the TAX2208 bluetooth party speaker delivers deep, thumping bass and crystal-clear audio, perfect for elevating any gathering. With dynamic bass boost and party light modes, this speaker takes the party to the next level, pulsating with vibrant lighting effects that synchronize with the beats of the music, creating an unforgettable atmosphere. The speakers can become your travel partner with its compact design making it easy for you to carry anywhere and anytime.

    True to its party DNA, the TAX2208 offers a remarkable seven hours of playtime and supports true wireless technology, allowing users to pair two speakers of the same model for an immersive stereo sound experience. Additionally, the built-in mic input and karaoke controls encourage taking center stage, transforming any living room into an impromptu concert venue.

    Commenting on the launch of the new bluetooth party speaker, TPV Technology India Pvt Ltd managing director – Philips AVA & soundbar business, Sajeev Rajasekharan said “We are thrilled to introduce the TAX2208 Party Speaker, our latest addition to the Philips Audio lineup. This speaker embodies our commitment to delivering innovative products that combine exceptional audio quality with cutting-edge features. Whether hosting a lively gathering or simply enjoying favorite tunes, the TAX2208 Speaker promises to elevate the listening experience to new heights.”

    With multiple connectivity options, including bluetooth and audio-in, the Philips TAX2208 bluetooth party speaker is the ultimate party companion and is now available for Rs 5,490/- only at leading online and offline outlets across the country.

     

  • Polarised views among Indians on Paris Olympic Games 2024: Ipsos Global Attitudes

    Polarised views among Indians on Paris Olympic Games 2024: Ipsos Global Attitudes

    Mumbai: The Ipsos Global Advisor Survey in 33 countries on the Paris Olympic Games 2024, displays polarised views among Indians for those interested (53 per cent) in watching the games versus those uninterested in watching the game (47 per cent). Though the interest in the Paris games was significantly high among most Asian countries, particularly in China (86 per cent), Thailand (77 per cent), Indonesia (75 per cent) and Philippines (71 per cent).

    The global sporting event is being held from 26 July to 11 August 2024.

    Favourite games

    Among all games, global citizens (28 per cent) and urban Indians (28 per cent) are most interested in watching football/ soccer. Other games Indians have evinced interest in, included, badminton (18 per cent), volleyball (14 per cent), tennis (14 per cent), cycling (13 per cent), boxing (11 per cent), basketball (11 per cent), among others. While global citizens were keen to watch athletics (26 per cent), gymnastics (24 per cent), aquatics (18 per cent), volleyball (17 per cent) etc. A whole array of sporting events causing frenzy among sports enthusiasts.

    Elucidating on the findings of the survey, Ipsos India CEO Amit Adarkar said, “While the Olympic Games in Paris is a global sporting event, India has not bagged many medals in the past, just a trickle, except in the Tokyo 2020 Olympics which was held 3 years ago in 2021 (one year delay due to Covid19),  when India bagged seven medals – one gold, two silver and four bronze medals – the highest ever medal tally. The stickiness is not as profound as it is for cricket. But the good news is that India is sending a large contingent of 171 athletes to Paris, with 72 athletes making their Olympics debut and there is a huge hope around them to potentially get a haul of medallions.”        

    Positive sentiment for the global sporting event, all pervasive

    Interestingly, Indians were seen to have a positive sentiment for the Olympics rating it high across a bunch of parameters: for instance, three in four Indians (75 per cent), held the view that the Paris Olympics is a good opportunity for the world to come together; 76 per cent Indians said the Olympics will bring the country together; 75 per cent Indians said seeing their Olympics team made them proud of their country; though 75 per cent urban Indians also felt that there was too much display of nationalism during the Olympics; 76 per cent Indians were of the view that govt funding should support our athletes are the Olympics; further there was a strong support among Indians for global events like the Olympics to be held  despite the climate impact of travel and construction, with 76 per cent Indians endorsing this view. 74 per cent Indians also believed that Paris Olympics should go ahead regardless of the world’s economy and conflicts, for example wars in Ukraine and the Middle East; and 76 per cent of the urban Indians polled build a strong case for Olympics, believing Olympics inspire tomorrow’s generation to participate in sports.  

    “The global sporting event of Olympics unifies the world, reaffirming the spirit of nationalism, especially just watching one’s contingent gives goose bumps. And let’s not forget, one gets to watch the best of breed players vying for the much-coveted medals. Now that we are closer to the event, with the event kicking off this week, more number of sports enthusiasts are likely to watch the event, with all the amplified hype built up at the local level,” added Adarkar.

    Check out the entire survey here: 
     

  • Adani Wilmar’s #MonsoonWithFortune billboard features a Pakoda-in-the-rain twist

    Adani Wilmar’s #MonsoonWithFortune billboard features a Pakoda-in-the-rain twist

    Mumbai: The onset of rain has inspired Adani Wilmar, an FMCG brand, to give an immersive, 3D twist to the newly launched #MonsoonWithFortune campaign. Crafted around its premier edible offering, Fortune Soyabean Oil, synonymous with quality and taste, is all set to welcome the monsoon season with a revolutionary new campaign.

    Building on the inherent joy of indulging in pakodas during rainy days, Fortune has installed innovative hoardings across key locations in Lucknow, Kolkata and Pune. These hoardings feature a unique mechanism that transforms an empty plate into a mouthwatering platter of pakodas with the falling of the rains.

    The eye-catching, bright yellow-and-green hoarding features an empty plate with the words, ‘Baarish Ka Intezaar’ (waiting for the rains) which instantly changes to ‘Pakode Hain Tayaar’  (pakodas are ready) with the pouring of the rains. It perfectly encapsulates the anticipation and excitement associated with the monsoon. This dynamic, interactive display is sure to garner attention and bring a smile to those passing by the hoarding.

    Fortune has also launched a heartwarming TVC to further amplify the monsoon mood, capturing the season’s essence. The TVC, featuring the catchy tagline – ‘Yeh baarish phir se aayi hai, saath apne pakode ka mausam laayi hai’ (this rain has returned, bringing with it the much-loved season of pakodas), focuses on the shared experience of enjoying pakodas made by our mothers during the rainy season.

    Adani Wilmar senior vice president of sales and marketing Mukesh Mishra said, “This innovative campaign is our way of celebrating the joy of monsoon and connecting with our consumers on a deeper level. We believe this creative approach will resonate with our audience and reinforce Fortune’s position as a brand that understands and embraces the traditions and flavours of Indian households.”

    As part of the campaign, Fortune is offering an irresistible deal: Buy five litres of Fortune Soyabean Oil and get 400 gms of Fortune Besan absolutely free! This special offer is valid for a limited period and is a perfect opportunity to stock up on the essential ingredients for delicious pakodas.

    With its innovative hoarding campaign and captivating TVC, Fortune is set to make this monsoon season truly memorable. 

  • BrandMusiq crafts sonic identity for Jio BP

    BrandMusiq crafts sonic identity for Jio BP

    Mumbai: BrandMusiq has announced the creation of the sonic identity for Jio BP, a brand that symbolises the collaboration of two industry giants: Jio from Reliance and British Petroleum (BP). The sonic identity, meticulously developed by BrandMusiq, captures the essence of this powerful partnership.

    For Jio BP, leveraging sound as a sensory engagement tool was a natural progression, given its unique blend of technological prowess and experiential expertise inherited from its parent companies. This innovative approach aims to resonate deeply with its customers and stakeholders.

    “The MOGO will build on the core emotions of empathy, dynamism, and innovation, while expressing the confidence in leadership in the mobility solutions market. The sonic identity will become a valuable trademark overtime. It will reinforce trust and inspire loyalty among customers,” said Jio BP CEO HC Mehta.

    BrandMusiq founder and soundsmith Rajeev Raja shared insights into the development of the sonic strategy for Jio BP: “It was truly a privilege to create the sonic identity for Jio BP. We recognized the fact that it was the coming together of two giants, India’s very own Jio from Reliance and the global leader, BP. The Sonic Identity created by BrandMusiq was very optimistic and future-forward even while building in the core emotions of empathy and caring. The sonic graph of the longer MOGOSCAPE expressed the scale, stature, and the soft power of the brand, while the MOGO or ‘musical logo’ summarised the confidence of a leader.”

    To hear Harish Mehta, CEO of Jio BP, discuss the significance of a sonic identity for their brand and to experience the MOGOSCAPE and MOGO created by team BrandMusiq, watch the video here:

  • Technology plays a crucial role in enhancing the lives of seniors in India: SeniorWorld founders

    Technology plays a crucial role in enhancing the lives of seniors in India: SeniorWorld founders

    Mumbai: The pace at which technological advancements are reshaping our world often overlooks the needs of seniors, a sentiment echoed among the elderly in India. As digital innovations progress rapidly, many seniors feel excluded from the benefits of modern technology.

    To address this significant gap, MP Deepu & Rahul Gupta founded SeniorWorld with a clear mission: to bridge the digital divide and ensure that seniors have access to technology that enhances their quality of life. By focusing on senior-friendly solutions and personalised services, SeniorWorld aims to provide a more inclusive digital experience, empowering the elderly to stay connected, safe, and engaged in today’s fast-evolving world.

    Indiantelevision.com caught up with SeniorWorld founders MP Deepu & Rahul Gupta to talk about their inception, their unique offerings – easyfone, SilverWings Club and SilverWings Holidays; on the role that families, especially working children, can play in supporting their retired parents, and much more…

    Edited Excerpts:

    On the inspiration behind starting SeniorWorld and how did you identify the needs of the senior demographic in India

    SeniorWorld was founded with a vision of promoting positive ageing and addressing the unique needs of the elderly population in India. The founders, MP Deepu and Rahul Gupta, both experienced C-suite executives, felt a calling to serve seniors, a demographic often overlooked in society. Their desire to make a meaningful impact on the lives of the elderly led them to establish SeniorWorld in 2015.

    Several factors contributed to the founding of SeniorWorld:

    1. Rising senior population: With the increasing senior population in India, there was a growing need to cater to their specific needs and aspirations. The founders recognised this significant demographic and saw an opportunity to create a platform that would address their requirements.

    2. Lack of focus on seniors: Many industries continued to primarily focus on products and services designed for the younger population, leaving a gap in the market for services tailored to seniors’ needs and preferences.

    3. Opportunity for impact: With projections showing a substantial portion of the population would be senior citizens by 2050, the founders saw an opportunity to create a company that could profoundly impact older adults’ lives. They aimed to enhance the quality of life for seniors and enrich their experiences.

    4. Personal connection: The founders’ personal experiences and values inspired the initiative. Treating every customer like their own parents became a core value, guiding their approach to customer service and personalised solutions.

    To identify the needs of the senior demographic:

    ● Research and insights: The team conducted extensive research, speaking to friends, family, and seniors to understand their needs and challenges.

    ● Social media engagement: They created a Facebook page, which quickly started attracting senior followers. This platform provided valuable insights and learnings about seniors’ preferences, challenges, and desires.

    ● Community feedback: Engaging directly with the senior community allowed them to gather firsthand feedback and continuously adapt their offerings to better serve the seniors.

    Since its establishment, SeniorWorld has remained dedicated to its mission of promoting positive ageing and providing seniors with products and services that enhance their well-being and happiness.

    On the business model of SeniorWorld and how it generates revenue while catering specifically to the needs of seniors

    Our business model at SeniorWorld is centred on a B2C approach, offering customised products and services specifically designed for the elderly.

    We generate revenue through the sale of our senior-friendly mobile phones (easyfone), available on e-commerce platforms like Amazon and Flipkart, and through retail partners such as Vijay Sales, Oxygen and myG. Additionally, we provide hassle-free senior travel packages that can be booked via our app, website or sales team. Our app, SilverWings, is free to download, with some premium services available for a fee of Rs 125 per month.

    On the role that technology plays in enhancing the lives of seniors in India, and the challenges you faced when launching senior-specific products and services

    Technology plays a crucial role in enhancing the lives of seniors in India by providing them with tools and solutions that improve their quality of life, safety, and independence. Senior-specific products like easy-to-use mobile phones, healthcare apps, and online platforms for social engagement and learning help seniors stay connected, manage their health, and access essential services conveniently.

    However, launching senior-specific products and services comes with its own set of challenges. Firstly, there is the issue of creating awareness and educating seniors about the benefits and usage of these technologies, as many may be unfamiliar or hesitant to adopt new tools. Secondly, designing products that cater to the unique needs of seniors, such as simplified interfaces and larger displays, requires extensive research and development. Thirdly, gaining the trust of seniors and their families is crucial, as they need to feel confident that the products are safe, reliable, and genuinely beneficial. Lastly, there are logistical challenges in ensuring widespread distribution and support, especially in rural areas where access to technology and services may be limited. Despite these challenges, the positive impact of technology on the lives of seniors makes it a worthwhile endeavour.

    On some unique features of the easyfone that make it senior- friendly

    Introduced in 2015, easyfone offers a range of customised, easy-to-use mobiles for seniors, designed with an inclusive approach. Features include big buttons, loud sound, effortless charging, photo dial, and an external torch. Recognised as a game changer by NexBrands Inc, two standout features for seniors are:

    1. CareTouch: This remote configuration functionality allows children and caregivers to monitor the senior’s location, well-being, and safety. They can also change menu settings, set alarms, and reminders on their behalf.

    2. Dedicated SOS Key: This key can save valuable time in an emergency. A single press triggers a siren to alert nearby people, while also calling and sending SMS messages to five emergency contacts.

    Easyfone has positively impacted around one lakh plus families, making it a trusted choice for senior-friendly mobile technology.

    On SilverWings Club fosteing social and wellness engagement among seniors

    With 65 per cent of urban seniors experiencing loneliness, we launched SilverWings app to help elders live fuller, more connected lives. Designed with feedback from our three lakh plus seniors community on Facebook, the app focuses on the four E’s: express, engage, explore, and enjoy. It offers daily engaging content, fosters connections through shared interests, and provides technology classes, hobby exploration, and group holidays. It also supports wellness with daily yoga sessions, doctor talks, health articles, and medicine reminders. As Mrs Mahajan from Noida said, “SilverWings is my daily dose of tonic for engagement and fun.”

    On the kind of travel experiences that SilverWings Holidays offers

    Introduced in 2016, SilverWings Holidays offers customizable and assisted travel services specifically designed for seniors. Our goal is to ensure that every customer enjoys a unique and memorable experience unmatched in the industry. With over 500 trips organised and more than 10,000 satisfied customers, we have explored 20 plus countries. Our diverse tour options range from spiritual tours, where seniors can explore sacred sites and immerse in spiritual experiences, to adventure tours with thrilling activities tailored for them, and nature tours that allow them to enjoy the tranquillity and beauty of nature in various scenic locations. In India, our destinations include Varanasi, Gujarat, Kerala, North East, Madhya Pradesh, Coorg, and Kashmir. Internationally, we cover Japan, Europe, Dubai, Bali, Vietnam, Egypt, and many more.

    Exclusive features of our tours:

    ● Safe and hassle-free tours: Ensuring peace of mind throughout the journey.

    ● Care: Services of a dedicated and experienced tour manager.

    ● Comfort: High-quality, well-located hotels, curated sightseeing, comfortable transportation, and a slow-paced itinerary.

    ● Fun and Friendship: Travel with fellow seniors, rediscover yourself, make new friends, and create lasting memories.

    ● Small Groups: Offering a highly customised experience.

    SilverWings Holidays is committed to providing senior travellers with safe, comfortable, and enjoyable travel experiences that foster new friendships and unforgettable memories.

    On the role that families, especially working children, can play in supporting their retired parents

    Families, especially working children, play a crucial role in supporting their retired parents in several ways. Firstly, they can provide emotional support by maintaining regular communication and spending quality time together. This helps alleviate feelings of loneliness and isolation often experienced by seniors. Secondly, families can assist in managing their parents’ healthcare needs, ensuring they attend medical appointments and adhere to prescribed treatments. Financial support is another significant aspect, where children can help manage retirement funds and expenses, ensuring their parents’ financial security. Additionally, involving seniors in family decisions and activities helps them feel valued and engaged, fostering a sense of belonging and purpose. Ultimately, creating a supportive environment where seniors feel cared for and included enhances their overall well-being during retirement.

    We actively involve family members and caregivers in supporting seniors’ social lives through various features and programs. Our easyfone includes a CareTouch feature, allowing caregivers to guide and monitor seniors remotely. During group travel, we form dedicated groups to keep caregivers updated about their seniors’ trips. On the SilverWings app, we conduct intergenerational sessions where caregivers can join seniors in activities, fostering bonding and meaningful interactions. These initiatives ensure a collaborative and supportive environment for enhancing seniors’ social lives.

    On your upcoming offerings and services and other future plans to support positive aging

    To further combat senior loneliness, we are enhancing the SilverWings app to add more interest-based clubs, innovative sessions and interactive workshops, and organising city meet-ups for face-to-face interactions. We also plan to partner with local organisations to host community events, develop health and wellness programs, and introduce volunteer and mentorship opportunities. These initiatives aim to provide seniors with diverse, engaging ways to connect, fostering meaningful and lasting relationships.

  • Mistair announces Aditya Roy Kapur as Its brand ambassador

    Mistair announces Aditya Roy Kapur as Its brand ambassador

    Mumbai:  Mistair, the epitome of timeless elegance and fashion innovation, proudly announces Aditya Roy Kapur as its new brand ambassador, signaling a new era of sophistication in men’s fashion. Mistair has garnered a renowned reputation for its exquisite and edgy range of premium suiting and shirting fabrics that celebrate timeless elegance with a touch of modern flair. With speciality weaves, finishes, and textures, Mistair’s collections are designed to turn heads, whether for a formal business suit, a pertinent corporate meeting, or an opulent dinner party.

    Siyaram chairman and managing director Ramesh Poddar expressed his excitement about the partnership: “We are delighted to have signed Aditya Roy Kapur as the brand ambassador for Mistair. Over the years, Mistair has established its popularity across demographics, just like Aditya himself. He embodies a sense of style and youthful energy that perfectly aligns with the Mistair brand identity. With our commitment to high fashion, quality and accessibility, we’re excited for Mistair’s fashionable journey ahead with Aditya Roy Kapur.”

    Echoing the excitement, Aditya Roy Kapur said, “I am delighted to be collaborating with Mistair. Their collection resonates deeply with my personal style, offering designs that exude sophistication with a touch of modern flair. What impresses me most is how Mistair combines classic elegance with modern trends, making it perfect for the contemporary man who values both tradition and innovation.”

    With this powerful partnership, Mistair and Aditya Roy Kapur aim to inspire men across the nation to embrace sophisticated style and elevate their fashion game. As the new face of Mistair, Aditya’s charismatic persona and impeccable fashion sense are set to captivate audiences, further solidifying Mistair’s position as a trailblazer in the industry and personifying the brand promise of delivering the “finest in fashion”.