ITV

Category: Marketing

  • Maruti Suzuki Grand Vitara continues to “Rule Every Road”

    Maruti Suzuki Grand Vitara continues to “Rule Every Road”

    Mumbai: Maruti Suzuki India Ltd is delighted to announce Grand Vitara’s new benchmark in the SUV space, crossing the 2-lakh sales milestone in just 23 months. This remarkable achievement makes it the fastest mid-size SUV to reach this milestone in a record time and underscores Grand Vitara’s immense popularity.

    Embodying NEXA’s ‘Create. Inspire.’ philosophy, the Grand Vitara is a multi-product offering that has made its mark in the country’s SUV segment. Launched in 2022, it has pioneered a new era of SUVs, combining fuel-efficient powertrains with segment-leading features, a strong road presence, and sophisticated interiors.

    Celebrating this record-breaking milestone, Maruti Suzuki India Ltd senior executive officer, marketing & sales  Partho Banerjee said, “The introduction of the Grand Vitara has been pivotal for us in the SUV segment. This dynamic vehicle has truly demonstrated its excellence by becoming India’s fastest mid-SUV to surpass 2 lakh sales in just 23 months. The Grand Vitara has revolutionised its segment by inspiring customers to make sustainable choices with the Strong Hybrid. The ALLGRIP technology has also resonated well with SUV lovers, furthering our endeavour to promote clean mobility solutions along with an adventurous driving experience. This indeed underscores Grand Vitara’s philosophy of ruling every road.”

    He added, “With a market share of 12 per cent in Q1 FY24, the Grand Vitara has not only established our credentials in the hyperactive mid-SUV segment but has also played a crucial role in growing the segment. We are deeply grateful to our community of over 2 lakh customers and are confident this SUV will continue to bring the joy of mobility to many more.”

    Maruti Suzuki has taken a leading role in embracing green fuel and hybrid technology, marking a significant stride towards sustainable automotive solutions. The Grand Vitara exemplifies this commitment with its innovative powertrain options, including the Strong Hybrid and the S-CNG technology. These technologies not only offer high fuel efficiency but also contribute to reducing carbon emissions, further emphasizing Maruti Suzuki’s dedication to clean mobility. These advancements are crucial as India moves towards cleaner, more sustainable automobile solutions.

    To highlight the capabilities of its Strong Hybrid Technology, Maruti Suzuki launched an impactful and compelling campaign – “IT’S UNBELIEVABLE. IT’S STRONG HYBRID” in Q1 FY24. The campaign stems from a simple yet powerful thought – Maruti Suzuki’s Strong Hybrid Technology has extraordinary real-world benefits that are very relevant for today’s ever-evolving customers. A standout feature of the campaign was a remarkable journey of over 1200 km that one can fulfil in a full tank*, that too with lower emissions, demonstrating the efficiency and performance of the Grand Vitara’s Strong Hybrid Technology. The campaign also demonstrated how Maruti Suzuki’s Strong Hybrid technology combines dual power sources – an Internal Combustion Engine and an Electric Motors, that is powered by Lithium-ion battery. With the ability to be 60 per cent on EV mode, the technology delivers an eco-friendly and remarkably silent drive experience.

    Engineered to dominate every road, the Maruti Suzuki Grand Vitara has strongly resonated with its customers on account of its exciting performance, distinctive style, commanding presence, and multiple powertrain options. The legendary Suzuki ALLGRIP SELECT technology further encourages customers to wander off the beaten path and explore remote destinations with confidence and ease. The Grand Vitara also boasts a host of premium features such as a 22.86cm (9”) Smart Play Pro+ entertainment system, Head Up Display, 360 View Camera, Wireless Charging Dock, panoramic sunroof, ventilated seats, Clarion® Premium Sound System, PM 2.5 Air Cabin Filter and more, making this mid-size SUV the ideal choice for discerning customers. And its latest benchmark of 2 Lakh unit sales is a strong testament to the same.

    Elevating the safety bar, the Grand Vitara is equipped with an array of active and passive safety features, including a Type Pressure Monitoring System and the newly introduced Acoustic Vehicle Alerting System (AVAS) in its Strong Hybrid variant, and is the only premium CNG SUV to offer a 6-airbag variant for customers.

  • “We introduced perfumes to strengthen our emotional connection with customers:” Bagzone Lifestyles Pvt Ltd’s Ayush Tainwala

    “We introduced perfumes to strengthen our emotional connection with customers:” Bagzone Lifestyles Pvt Ltd’s Ayush Tainwala

    Mumbai: In a market where discerning consumers seek out not just products but experiences that reflect their sophisticated tastes, Lavie Luxe emerges as a brand synonymous with elegance and quality. Expanding beyond its esteemed reputation for high-end handbags and accessories, Lavie Luxe recently ventured into the fragrance industry with the launch of its new perfume line. Lavie Luxe, the premium extension of Lavie, introduced four meticulously crafted Eau de Parfum fragrances: Lush, Lily, Lagoon, and Love.

    Earlier this year, the parent company ventured into the premium watch category under the Lavie brand, receiving critical acclaim for its stylish design and superior craftsmanship.

    To know more about the brand, Indiantelevision.com caught up with its parent company Bagzone Lifestyles Pvt Ltd CEO Ayush Tainwala.

    Edited Excerpts:

    On Lavie Luxe’s venture into the perfume category

    The inspiration to venture into the perfume category comes from our desire to offer a more comprehensive luxury lifestyle experience to our customers. Perfumes are a natural extension of our brand, which is synonymous with elegance and sophistication. By introducing perfumes, we aim to strengthen our emotional connection with our customers and provide them with a product that complements our existing range of high-end offerings.

    On Lavie Luxe perfumes setting itself apart from other luxury fragrances in the market

    Lavie Luxe perfumes stand out due to their unique blend of exquisite fragrance compositions and superior quality. Each scent is meticulously crafted with an 18 per cent fragrance concentration, ensuring longevity and a lasting impression. Additionally, our perfumes include a moisturizer component, making them gentle and skin-friendly. Our commitment to premium packaging and sophisticated branding further distinguishes our products in the luxury fragrance market.

    On Lavie Luxe ensuring the quality and safety of its perfumes

    Quality and safety are of great importance at Lavie Luxe. Our perfumes undergo rigorous dermatological and allergen testing to ensure they are safe for all skin types. We source the finest ingredients and materials to create our fragrances, and are meticulously manufactured locally in Gujarat which also adheres to the highest standards. This dedication to excellence ensures that our customers receive a product that is both luxurious and safe.

    On customer expectations from Lavie Luxe in the future

    Customers can look forward to a continued commitment to luxury and innovation from Lavie Luxe. We plan to introduce new and exciting products that align with our brand’s values of elegance and sophistication. This includes expanding our range within the perfume category and exploring other luxury segments. Our goal is to consistently provide our customers with high-quality, premium lifestyle products that enhance their everyday experiences.

    On this expansion fitting into Bagzone Lifestyle Pvt Ltd’s overall growth strategy

    The launch of the Lavie Luxe perfume line is a strategic extension of Bagzone’s commitment to offering luxurious and high-quality products. It aligns with our broader strategy of becoming a multi-category brand, following our successful launch of watches under Lavie earlier this year, and positions us to continue diversifying our offerings. By entering the perfume market, we are expanding our footprint in the luxury segment and reinforcing our brand’s identity as a provider of premium lifestyle products. This move allows us to offer our customers a more holistic Lavie Luxe experience, where they can enjoy not only our renowned handbags and accessories but also exquisite fragrances that align with our brand values of elegance and sophistication.

  • boAt teams up with Marvel for the ‘Deadpool & Wolverine’ movie

    boAt teams up with Marvel for the ‘Deadpool & Wolverine’ movie

    Mumbai: boAt, an audio and wearable brand, is excited to announce a dynamic partnership with Marvel Entertainment for the movie “Deadpool & Wolverine.” To mark this collaboration, boAt has launched the exclusive Deadpool Edition Airdopes Alpha, available exclusively on Flipkart and the boAt website. This launch coincides with boAt’s innovative marketing campaign, “Go Crazy.” This exciting campaign taps into the movie’s hype and perfectly resonates with Deadpool’s outrageous personality.

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Tusshar Kapoor (@tusshark89)

    The campaign kicks off with a playful twist as boAt’s co-founder and CMO, Aman Gupta, discovers his car vandalized by his own marketing team, inspired by his directive to “Go Crazy for the campaign.” This humorous incident sets the stage for a series of videos that showcase the campaign’s fun and quirky elements.

    The campaign features three entertaining videos starring prominent personalities: Indian actor and producer Tusshar Kapoor, Tajikistani playback singer, boxer, and social media influencer Abdu Rozik, and Indian actor and producer Mukesh Rishi, renowned as Bulla. Each brings their unique style to unveil the Airdopes Alpha edition. Emulating Deadpool’s irreverent spirit, these videos break the fourth wall, injecting humour and a hint of madness into the narrative.

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by boAt (@boat.nirvana)

    In the first video, Mukesh Rishi (Bulla) unboxes the Airdopes Alpha Deadpool edition in his characteristic rhyming style. The second video showcases Abdu Rozik boxing in the ring, competing for the coveted Airdopes Alpha. In the third video, Tusshar Kapoor promotes the limited edition Airdopes Alpha in his iconic character style. Each portrayal captures the essence of the Deadpool series Airdopes Alpha, adding an element of excitement and frenzy.

    The campaign extends offline with contextual posters strategically placed along select Metro Lines of the DMRC metro. These posters, infused with Deadpool’s distinctive quirkiness, aim to entertain commuters and build anticipation around the product launch. One standout poster humorously reads, “Listening to gossip isn’t cool, but these Airdopes are.”

    boAt co-founder & CMO Aman Gupta expressed his enthusiasm about the partnership: “We are thrilled to collaborate with Marvel’s ‘Deadpool & Wolverine’ movie. This perfectly aligns with our brand’s commitment to creativity and innovation. We look forward to delivering a blend of humour and superior audio quality to our customers through this exciting campaign and product.”

    The Deadpool Edition Airdopes Alpha will be exclusively available on Flipkart and the boAt website at a special price of Rs 999. This limited-edition product promises to resonate strongly with Deadpool fans, offering them a unique and immersive audio experience.

  • The new Hyundai CRETA 2024 celebrates 1 lakh happy customers

    The new Hyundai CRETA 2024 celebrates 1 lakh happy customers

    Mumbai: Hyundai Motor India Ltd (HMIL) today announced one lakh sales for its best-selling SUV- The new Hyundai CRETA 2024. Launched in January 2024, the Undisputed, Ultimate SUV has delighted one lakh customers in just 6 months since its launch. With modern technology, exceptional safety, exhilarating performance, comfort and convenience features, the new Hyundai CRETA has been admired by customers and remains unchallenged in the industry.

    Commenting on the achievement, Hyundai Motor India Ltd COO Tarun Garg said, “We are thrilled with the remarkable achievement of the new Hyundai CRETA 2024. Our SUV has achieved another milestone of one lakh sales, reaffirming its strong fan following in its segment. We are confident that the Hyundai CRETA will continue to set new benchmarks in the Indian automobile industry and delight customers.”

    Based on Hyundai’s Global Design Language of ‘Sensuous Sportiness’, the new Hyundai CRETA presents a bold design catering to the new-age, tech-savvy customers who embrace the spirit of exploring. The new Hyundai CRETA, with its robust road presence and features such as an advanced Level 2 ADAS safety suite, powerful 1.5-litre Turbo GDI engine and a gamut of convenience and active & passive safety features, has redefined the SUV landscape in India once again. With features like a panoramic sunroof, adaptive cruise control, ventilated seats, a 10.25-inch touchscreen infotainment system, and a 360-degree camera, the new Hyundai CRETA 2024 is packed with innovative technology to provide a superior driving experience.

  • Oteria celebrates Circadian Day with Sangita Bijlani, Isha Talwar and Aditi Govitrikar

    Oteria celebrates Circadian Day with Sangita Bijlani, Isha Talwar and Aditi Govitrikar

    Mumbai: Oteria, a premium D2C gender-neutral skincare brand based on the principles of Circadian Rhythm, celebrated Global Circadian Rhythm Day on 24 July, aligning perfectly with the brand’s vision of creating 24×7 skincare for customers, across the board. The event, hosted at The Piano Man in New Delhi, observed this globally celebrated day to spotlight the profound impact of circadian rhythm on one’s wellbeing, health and most importantly skin. The Circadian Day event aimed to raise awareness about the beneficial practices of a 24×7 skincare regimen and adopt new routines for holistic skin.

    A first of its kind, rhythm based event headlined by an educative session which married two different universes of industry experience and clinical knowledge – to shed light on the importance of following your natural rhythm in order to support your skin through 4 different time zones in 24 hours. The Circadian Day celebrations witnessed leading Bollywood stars such as Sangeeta Bijlani, Dr. Aditi Govitrikar and Isha Talwar alongside renowned dermatologists and influencers who shared their experiences through skincare whilst emphasizing on the need for products that are in-tune with one’s needs. The event also saw stellar performances by known Indie bands from the Delhi circuit such as Mansa Jimmy and Capital 3.

    On its first observance of Circadian Day, Rivpra Formulations MD & CEO Vibhor Rastogi shared, “Our bodies follow a 24×7 rhythm that helps us stay on the move and live a holistically well life. Based on the same philosophy, we developed Oteria, which aligns with our bodies’ natural rhythm to support skincare that restores, rejuvenates and revitalizes your skin to take on daily challenges and more. At Rivpra Formulation, we are committed to creating effective, affordable medicines, and with Oteria, we blend science and nature to address skincare needs for all genders. With the observation of the Global Circadian Rhythm Day, we are honored to introduce the concept of 24×7 skincare and Oteria, to the world beyond.”

    Isha Talwar, recently featured in the Amazon Prime series Mirzapur, stated, “Understanding your skincare choices is crucial. It’s really important to understand what you’re buying for your skin; expensive products alone won’t work wonders. For healthy skin, proper sleep and maintaining your body’s rhythm are essential. Even with a busy work schedule, I ensure I eat healthily and get enough rest.”

     

  • MRSI Wednesday Webinar: The science and art of human behaviour in marketing

    MRSI Wednesday Webinar: The science and art of human behaviour in marketing

    Mumbai: The Market Research Society of India (MRSI) held its fourth Wednesday Webinar of the seventh season on 24th July 2024, on the topic ‘The Science And Art Of Human Behaviour In Marketing’. The session was hosted by Mukul Gautam, VP & chief of capacity building, Purple Audacity; Amitabh Mishra, head-insights and analytics – India, Dr Reddy’s Laboratories; Sunder Muthuraman, CEO – SL Ventures and Sivakumar Somanathan, Consumer Behaviour Consultant, Curious Cat Consulting including speakers Geetika Kambli, Managing Partner, Centre for Behavioural Research, Future Factory; Varun Arora, COO & Member of BMB (BIAS Management Board), Behavioural Insights, Architecture & Strategy Pvt. Ltd. (BIAS); Biju Dominic, Chief Evangelist Fractal Analytics, Chairman FinalMile Consulting and Kartik Sharma, Group CEO, Omnicom Media Group India. The session delves into the dynamic world of Behavioral Economics (BE) and its profound impact on consumer decision-making.

    Speaking on why marketing needs a new science of human behaviour, FinalMile Consulting chief evangelist of fractal analytics and chairman Biju Dominic said, “Back in the 90s and 2000s, I have been part of brilliant launches with brands like Rexona deodorant, Nestlé milk, Morgan Stanley Mutual Fund, and Sundaram Mutual Fund in India. During these days, I realised that anything that has to do with human behaviour would have a huge failure rate. Traditional models centred around the concept of a conscious and rational have proven insufficient. This has led to a staggering 75-90% failure rate in various fields. While behavioural economics has introduced valuable insights into human irrationality and mental shortcuts, it falls short of providing a comprehensive framework. To truly understand and influence human behaviour, a new science is essential and neuroscience brings in a huge amount of new learning about human behaviour.”

    Dominic added, “In the last 17 years, I have realised that a 30-second commercial is not the best persuasion tool for solving human behaviour problems. Today by implementing innovative strategies such as painted railway tracks and highway lines, we have achieved significant reductions in fatalities caused by train accidents and road accidents. This success has fueled our exploration of a new frontier, combining neuroscience, artificial intelligence, and design to develop micro-stimuli for the smartphone era, marking an exciting new chapter in the field of behaviour change.”

    Speaking on behaviour science solutions and systems, Behavioural Insights, Architecture & Strategy Pvt. Ltd. (BIAS) COO & member of BMB (BIAS Management Board)  Arun Arora said, “There are five aspects of behaviour: sub-optimal, negative deviant, absent, positive deviant, and as intended. Science is a systematic process involving hypothesis formulation, tool development, experimentation, and validation. Unlike traditional methods which rely on what people are saying at an explicit level and conscious techniques. We at BIAS, have started developing tools which tap into and understand implicit biases and the subconscious part of the brain. To illustrate this, we developed a dating app, which explores relationship dynamics and Gen Z preferences through behavioural analysis. This approach highlights the need for tools that extract implicit data, revealing insights beyond explicit statements and enabling deeper understanding through revealed choice experiments and trade-off analysis, surpassing the limitations of traditional focus groups.”

    Citing a Steve Jobs’s quote from a conference, Centre for Behavioural Research, Future Factory managing partner Geetika Kambli added “When you’re trying to create a change in billion dollars worth of product that hasn’t existed before, You’re tempted to look at the potential of technology or the brilliant ideas that are buzzing your head about different features you can put into the product. And that’s why innovation or new products fail.”

    Speaking on humanising technology by design, Kambli stated, “We have always focused on figuring out how to give the best insights when you’re trying to do something different. Our project for a FinTech company aimed to understand how a product would be adopted in a community with minimal tech exposure. Interestingly, while trust is fundamental to both money and technology, its nature differs significantly between urban and rural contexts. In urban areas, trust in financial products often hinges on security measures and user experience. However, for rural communities, trust is deeply rooted in interpersonal relationships. This project highlighted the critical role of behavioural sciences in bridging the gap between product design and user behaviour.”

    Discussing behavioural science use cases in media decisions, Omnicom Media Group India Group CEO Kartik Sharma shared, “Behavioral science in advertising and media has been used for a very long time, earlier broadly called psychology. Today, new research techniques and new branches of behavioural science allow marketers to work with newer frameworks and experiments.” He shares five use cases that work in media decisions: ego depletion, social proof, halo effect, framing and media context.”

    Sharma further added, “New approaches are essential to evaluate the effectiveness of creative media deployment, and establishing a robust framework for this is crucial. Encouragingly, there is a growing convergence between behavioural science and other research methodologies. Our recent global attention research across three markets found that the role of context is important. The type of programming significantly influences attention levels, which in turn impact purchase decisions. This highlights the unequal weight of different media channels and placements. Attention varies across channels and contexts, emphasizing the importance of considering these factors when planning media strategies.”

    The MRSI webinar gave a deep understanding of the factors that influence consumer choices, offering you a strategic edge in a competitive landscape.

  • Dividend investing: The strategy everyone should follow

    Dividend investing: The strategy everyone should follow

    In the dynamic world of financial markets, dividend investing stands out as a strategy that combines stability with growth potential. This approach not only provides a regular income stream but also offers the opportunity for capital appreciation. Read on to uncover the nuances of dividend investing and why it should be a cornerstone of your investment strategy.

    Understanding dividend investing

    Dividend investing involves purchasing shares of companies that regularly pay dividends to their shareholders. These dividends are typically a portion of the company’s profits, distributed quarterly. The essence of this strategy is to build a portfolio that generates steady dividend income, providing reliable cash flow irrespective of market volatility.

    Companies that pay dividends are often well-established and have a history of profitability. This makes them relatively stable compared to growth stocks, which might not pay dividends as they reinvest earnings to fuel expansion. By focusing on dividend-paying stocks, investors can benefit from the dual advantage of income generation and the potential for long-term capital growth.

    Why dividend investing matters

    One of the primary reasons to consider dividend investing is its potential to provide a stable income stream. For many investors, especially retirees, the regular dividend payments can serve as a source of passive income. This can be particularly beneficial in times of market uncertainty when stock prices might be fluctuating, but dividend payments remain consistent.

    Moreover, reinvesting dividends can significantly enhance the growth of your investment portfolio. Known as dividend reinvestment, this strategy involves using the dividends received to purchase more shares of the dividend-paying company. Over time, this can lead to a compounding effect, where the dividends generate additional income, which in turn is reinvested to earn more dividends.

    Choosing the right dividend stocks

    Selecting the right stocks is crucial for successful dividend investing. Look for companies with a strong track record of dividend payments and a sustainable payout ratio. The payout ratio indicates the proportion of earnings a company pays out as dividends. A lower payout ratio suggests that the company retains enough earnings to reinvest in its growth, ensuring the sustainability of future dividends.

    Financial health and stability are also vital factors to consider. Companies operating in stable industries, such as utilities or consumer staples, are often reliable dividend payers. These sectors tend to be less affected by economic cycles, providing a steady stream of profits and, consequently, dividends.

    Evaluating dividend yield and growth

    When diving into dividend investing, it’s crucial to evaluate both the dividend yield and the growth potential of the dividends. Dividend yield is a financial ratio that shows how much a company pays out in dividends each year relative to its share price. It is calculated by dividing the annual dividends per share by the current market price per share. A higher dividend yield might seem attractive, but it’s essential to ensure that the yield is sustainable.

    Sometimes, an unusually high yield can indicate that the company’s stock price has significantly dropped, which might be a red flag. Equally important is the growth potential of dividends. Look for companies with a history of increasing their dividends over time. This indicates that the company is not only profitable but also confident about its future earnings. Companies that consistently grow their dividends demonstrate financial health and a commitment to returning value to shareholders. Tracking the dividend growth rate can provide insights into the long-term viability of your investments.

    Diversification in dividend investing

    Just like any other investment strategy, diversification plays a crucial role in dividend investing. By spreading your investments across various sectors and companies, you can mitigate risks associated with any single stock or industry. This approach ensures that your dividend income remains steady even if one particular sector experiences a downturn.

    For instance, you might invest in a mix of high-yield dividend stocks, which provide attractive income but may carry higher risk, and blue-chip stocks, known for their stability and consistent dividends. Balancing your portfolio in this manner can help you achieve a blend of income and growth.

    Dividend investing in the share market

    Dividend investing can be particularly appealing in the share market, where companies often reward shareholders with a portion of their earnings. This approach can provide a cushion against market volatility, as the regular income from dividends can offset potential declines in stock prices. For those considering share market investment, dividend stocks offer a balanced strategy, blending potential capital appreciation with regular income.

    Furthermore, investing in dividend-paying stocks within the share market can offer a hedge against inflation. As companies grow and increase their earnings, they may also raise their dividend payments. This can help maintain the purchasing power of your income in an inflationary environment.

    Conclusion

    Whether you are looking for a reliable source of income or a way to enhance your portfolio’s performance, dividend investing offers a balanced approach that can withstand market fluctuations. Embrace this strategy to achieve financial stability and growth in the ever-evolving landscape of the share market and derivatives market. 
     

  • “Greenpanel sets itself apart by focusing on building a strong consumer-facing brand:” Arvind Joshi

    “Greenpanel sets itself apart by focusing on building a strong consumer-facing brand:” Arvind Joshi

    Mumbai: Greenpanel, the largest manufacturer of wood panels in India, is redefining its market strategy with a blend of innovative marketing and strategic partnerships. Known for its high-quality Medium Density Fibreboard (MDF), Pre-Laminated MDF, Wooden Flooring, and Plywood, Greenpanel is making significant strides to enhance brand visibility and engagement.

    Indiantelevision.com caught up Greenpanel VP of marketing Arvind Joshi to gain insights on Greenpanel’s innovative strategies and future growth plans, showcasing how the company is setting new benchmarks in the wood panel industry.

    Edited Excerpts:

    On some recent marketing investments and initiatives that Greenpanel has undertaken to boost brand visibility

    Greenpanel has been actively investing in strategic marketing initiatives to enhance our brand visibility and connect with a wider audience. One of our most significant partnerships has been with the Delhi Capitals team in the Indian Premier League (IPL), where we are proud to serve as the principal sponsors. This collaboration has allowed us to align with a sport that captures the enthusiasm and passion of millions across India, providing us with a powerful platform to engage with cricket fans nationwide.

    In addition to this partnership, we launched an extensive ATL campaign featuring a television commercial with popular Delhi Capitals players David Warner, Rishabh Pant, and Anrich Nortje. This campaign was strategically aired twice on national news channels to reach a broad audience and on regional news and movie channels to ensure maximum reach and impact across diverse demographics.

    Furthermore, we have launched Greenpanel MITR, an influencer loyalty app, to strengthen our connection with our influencer audience. This initiative is designed to engage and reward carpenters & contractors fostering a closer relationship and enhancing brand advocacy.

    These initiatives are part of our ongoing efforts to position Greenpanel as a leading brand in the wood panel industry.

    On Greenpanel differentiating itself from competitors in its marketing efforts

    Greenpanel sets itself apart by focusing on building a strong consumer-facing brand, especially in the MDF category. Unlike our competitors, we aim to create brand pull and recall not only among key influencers like architects, interior designers, contractors, and dealers but also directly with the end user. To this end, our marketing efforts are designed to create a lasting impression and establish a direct connection with those who use and appreciate our products.

    On Greenpanel tailoring its marketing strategies to effectively reach and engage consumers in tier two and three cities

    To effectively reach consumers in tier two and tier three cities, Greenpanel leverages a multifaceted approach. Our partnership with the Delhi Capitals in the IPL has significantly boosted our visibility in these markets, allowing us to connect with a broad audience through the widespread appeal of cricket.

    Additionally, we focus on strategic local placements to align with regional cultural and religious events. For instance, we have made targeted investments in high-visibility campaigns during Ganpati in Maharashtra, Durga Puja in West Bengal, and Navratri in Gujarat. We also executed prominent highway branding during the Ayodhya Ram Mandir consecration on key routes leading to Ayodhya, and local branding in Ujjain during Mahashivratri.

    These initiatives, combined with our efforts in highway wall branding and enhancing dealer point visibility, ensure that Greenpanel’s presence is both prominent and relevant in these important regions. By tailoring our approach to local contexts and celebrations, we strengthen our connection with communities and effectively engage with consumers across tier two and tier three cities.

    On Greenpanel leveraging emerging technologies such as AI, AR/VR, etc to enhance its marketing strategies and customer experiences

    Greenpanel is embracing emerging technologies to enhance our marketing strategies and provide superior customer experiences. We have integrated a 3D visualiser on our website, allowing customers to explore our aesthetic pre-laminated MDF and wooden flooring ranges. This tool enables users to visualize how our products will look in their spaces, offering a more interactive and personalized shopping experience.

    In addition, we are strategically exploring the potential of AI to optimize our marketing activities. Rather than rushing into the trend, we are thoughtfully considering how AI can genuinely add value to our campaigns and customer engagement. By doing so, we aim to deliver more targeted and effective marketing strategies while enhancing overall customer satisfaction.

    On collaborations or partnerships that have been particularly beneficial for Greenpanel’s marketing efforts

    One of our most impactful collaborations has been with the Delhi Capitals team in the IPL. This partnership has allowed us to connect with a broad audience across India, leveraging the widespread appeal of cricket to reinforce our brand presence and engage with consumers on a national scale.

    Another notable partnership has been with India Fashion Week, where our wooden flooring was prominently featured on the runway. This collaboration provided us with a unique opportunity to showcase our products, highlighting the quality and aesthetic appeal of our offerings. By aligning with a prestigious event like India Fashion Week, we were able to reach a discerning clientele and enhance our brand’s reputation in the premium segment.

    On Greenpanel’s upcoming marketing initiatives or campaigns

    Greenpanel is committed to building its brand in the consumer mindspace through a range of innovative marketing initiatives. In the near future, we will be placing a strong emphasis on digital marketing, recognizing its growing importance in reaching and engaging with consumers effectively.

    A key focus area will be launching a robust influencer campaign, leveraging the power of social media and digital influencers to connect with our target audience. By collaborating with influencers who align with our brand values, we aim to enhance our brand visibility and strengthen our relationship with consumers.

    On Greenpanel’s plan to expand its market presence both domestically and internationally in the coming years

    With the largest production capacity in the country, Greenpanel is well-positioned to expand our market presence. Our constant and consistent efforts are focused on exploring and venturing into new geographies to capitalise on growth opportunities. By leveraging our production capabilities and continuously innovating, we are confident in our ability to enhance our market presence and deliver high-quality products to customers.

  • Warner Bros. World Yas Island unveils branded aircraft with Etihad Airways partnership

    Warner Bros. World Yas Island unveils branded aircraft with Etihad Airways partnership

    Mumbai: Warner Bros. World Yas Island, Abu Dhabi, the Middle East’s indoor theme park, is thrilled to announce a groundbreaking extension to its partnership with Etihad Airways, marking a monumental milestone in the theme park’s history. This exciting collaboration will bring the excitement of Warner Bros. World to the skies with the launch of the world’s first Warner Bros. World branded aircraft, taking guests’ pre-theme park experience to new heights.

    The first-ever Warner Bros. World branded aircraft was unveiled to the public on July 25 at a spectacular launch event held at Warner Bros. World. This reveal event was a grand celebration of creativity, fun and innovation, showcasing the unique partnership and setting the stage for an extraordinary journey.

    The partnership between Warner Bros. World and Etihad Airways represents the largest collaboration for the theme park to date. As part of this captivating initiative, an Etihad Airways aircraft – Boeing 787-10 Dreamliner – has been creatively wrapped with iconic Warner Bros. characters. On one side, guests will be greeted by the mischievous antics of iconic classic animation characters like the Looney Tunes and Tom and Jerry, while the other side showcases the heroic feats of beloved DC Super Heroes.

    Expressing his enthusiasm about the partnership,  Miral group CEO  Mohamed Abdalla Al Zaabi said: “We are absolutely delighted to partner with Etihad Airways to bring the first-ever Warner Bros. World branded aircraft to fans. This collaboration not only expands the customer experience but also extends the thrill of Warner Bros. World™ beyond our park’s walls, creating a super vacation with long-lasting unforgettable memories for passengers of all ages.”

    Adding to this, Antonoaldo Neves, Chief Executive Officer, Etihad Airways, said: “Building on the strong reputation we have built as a family-friendly airline, we’re thrilled to take our partnership with Warner Bros. World to the next level. Our Looney Tunes and DC Super Hero-themed aircraft will take our brands to destinations worldwide promoting one of Abu Dhabi’s many attractions. We look forward to welcoming more and more visitors inspired to visit our home, Abu Dhabi, and in particular, delighting our Little VIP guests while they journey with us.”

    What’s more, all young guests aged up to 10 years old, flying on Etihad Airways longer flights will receive brand new Warner Bros. World Kids Packs that are being rolled out across the network this summer. Bursting with creativity, these packs are designed to entertain young travellers with activities that inspire them to draw their favourite superheroes and engage in a variety of fun tasks throughout the flight, ensuring every moment is packed with adventure. Infants will receive a DC Super Hero-themed soft blanket, while juniors will receive goodies such as a branded backpack, Super Hero cape, water bottle and activity kit.

    Adding to the excitement, Warner Bros. World Abu Dhabi will also debut an exclusively branded, dedicated children’s lounge within the Etihad Airways Lounge at Zayed International Airport in Abu Dhabi. This whimsical lounge will transport travellers into the incredible universe of Warner Bros. World™ Abu Dhabi, offering a one-of-a-kind experience that brings the wit of the park to the airport, making every journey as delightful as a visit to the theme park itself.