Category: Marketing

  • Ratnaafin unveils its new brand identity

    Ratnaafin unveils its new brand identity

    Mumbai: Ratnaafin Capital, a rapidly growing RBI-registered Non-Banking Financial Company (NBFC), proudly announces its comprehensive rebranding initiative in collaboration with ABND, a leading branding agency in Mumbai. This strategic partnership was forged after thorough evaluation of multiple firms, with ABND’s emphasis on aligning brand strategy with business objectives being pivotal to Ratnaafin’s decision.

    The rebranding process involved an extensive stakeholder study at Ratnaafin’s headquarters in Ahmedabad, along with a detailed analysis of channel partners, customer pain points, and expectations. ABND’s comprehensive approach led to the new brand positioning as an “NBFC for Business Owners” and the introduction of the promise ‘Possible Hai,’ which now stands at the heart of Ratnaafin’s brand communication.

    The rebranding exercise has refreshed Ratnaafin’s visual and verbal identity while reiterating its core objective: ‘We are in the business for business owners.’

    Ratnaafin’s refined portfolio includes a wide range of MSME loans, such as business loans, corporate loans, working capital loans, machinery loans, and loans against property. The primary aim is to empower SMEs, fuel entrepreneurial growth, and support diverse business needs.

    Ratnaafin director Malav Desai expressed his enthusiasm for the rebranding initiative, stating, “This transformation marks a significant milestone in Ratnaafin’s journey. Our new brand identity reflects our commitment to empowering business owners with the financial solutions they need to achieve their goals. We are confident that through our newly identified positioning and our partnership with ABND, we will be able to communicate that timely and flexible financial solutions are not a luxury but a key to sustainable growth, to all our stakeholders.”

    ABND founder-partner Kunal Vora said, “Our vision for this project was to achieve seamless brand and business alignment. By targeting the specific needs of business owners, we have carved out a unique position for Ratnaafin in the NBFC sector. This strategy is already in effect and driving meaningful outcomes where it matters most.”

     

  • TAM AdEx: Top 10 brands contributed 10 per cent share of TV ad volumes

    TAM AdEx: Top 10 brands contributed 10 per cent share of TV ad volumes

    Mumbai: TAM AdEx India has released a television advertising half-yearly report for Jan-Jun’24.

    Jan-Jun’24 saw a minor three per cent drop in ad volumes on television over Jan-Jun’23.

    In Jan-Jun’24, ‘food & beverage’ (24 per cent) was on top followed by ‘personal care/personal hygiene’ sector with 16 per cent share. ‘BFSI’ is the only newly entered sector in the top 10 list during Jan-Jun’24. The top 10 sectors contribute nearly 90 per cent of the ad volume share in Jan-Jun’24.

    The top 10 categories together added 32 per cent share of ad volumes in Jan-Jun’24. In the period from Jan-Jun’24, the categories ranked third, seventh, eighth, and ninth showed a positive shift in rank compared to the same period in 2023. ‘Rubs and balms’ was the new entrant among the top 10 categories during Jan-Jun’24. Categories on rank three, seven and ten were from the ‘food & beverages’ sector.

    The ‘milk beverages’ category saw the highest increase in ad secondages with growth of 24 per cent followed by ‘rubs and balms’ with 40 per cent growth during Jan-Jun’24 compared to Jan-Jun’23.

    ‘HUL’ topped the list followed by ‘Reckitt’ during Jan-Jun’24. The top 10 advertisers together added 45 per cent share of ad volumes during Jan-Jun’24. ‘Reliance Jio Infocomm’ observed a positive rank shift along with ITC and Wipro.

    The top 10 brands contributed 10 per cent share of television ad volumes. During Jan-Jun’24, total 7.8K plus brands were present on television.

    Five out of the top 10 brands were from ‘Reckitt Benckiser’ and two were from ‘HUL’.

    During Jan-Jun’24, ‘GEC’ outperformed ‘news’ channels as the leading genre for advertising, similar to the same period in 2023. The top five channel genres accounted for more than 90 per cent share of ad volumes during both Jan-Jun’24 and Jan-Jun’23.
     

  • KL Rahul invests in Boldfit

    KL Rahul invests in Boldfit

    Mumbai: Indian cricket sensation KL Rahul has partnered with Boldfit, a D2C fitness brand. This collaboration goes beyond standard celebrity endorsements, making Rahul both an investor and a brand ambassador for their sports footwear, apparel, and fitness equipment.

    Boldfit, founded by Pallav Bihani, has quickly become a prominent name in the Indian fitness scene with its wide range of high-quality activewear, accessories, and fitness equipment. The brand’s focus on innovation and quality has earned it a loyal customer base, serving over one crore customers annually.

    KL Rahul, known for his cricketing excellence and dedication to fitness, is a great match for Boldfit’s goals of performance and innovation. His decision to invest in Boldfit shows his belief in the brand’s vision and its potential to inspire fitness enthusiasts across the country.

    “Being a part of Boldfit feels like coming home. As a Bengaluru boy, I’m proud to join forces with a brand that shares my love for fitness and my hometown. I look forward to contributing to Boldfit’s journey and inspiring others to lead healthier lives,” said Rahul.

    Bihani is equally excited about the partnership. “Having KL Rahul on board is a huge moment for us. His dedication and drive perfectly match our brand’s values. Together, we aim to start a fitness revolution across the nation.”

    While the brand aims to cross Rs 500 crores in FY26, this collaboration is a strategic move for Boldfit, leveraging Rahul’s wide fanbase and influence to strengthen its market position. With a solid foundation and ambitious goals, Boldfit aims to reach new heights, tapping into India’s growing interest in fitness. The partnership is expected to drive significant growth, with plans to expand product lines and enhance customer engagement through innovative campaigns and community-building efforts.

    Boldfit’s partnerships with IPL teams like Royal Challengers Bangalore (RCB), Chennai Super Kings (CSK), and Mumbai Indians (MI) demonstrate its strong presence in the sports and fitness sector. With Rahul, Boldfit seeks to set new industry standards and promote a healthier, fitter India.

  • IAS introduces mobile in-app support for unified media quality and eye-tracking

    IAS introduces mobile in-app support for unified media quality and eye-tracking

    Mumbai: Integral Ad Science (Nasdaq: IAS), a global media measurement and optimisation platform, announced the expansion of its Quality Attention measurement product, adding support for mobile in-app environments. Quality Attention is the first measurement product to unify media quality and eye tracking with machine learning to deliver proven results.

    This enhancement to Quality Attention continues IAS’s commitment to providing advertisers with expanded coverage across additional channels and formats. In addition to expanded environment support, the Quality Attention model has improved the accuracy of the correlation between attention scores and outcomes. IAS’s attention model is designed to predict if an impression is more likely to lead to a business result including awareness, consideration, and conversion.  

    According to eMarketer, apps are predicted to reach a dominant 82 per cent share of the anticipated $200B in mobile ad spend this year. Advertisers now have access to an attention measurement product that will drive superior results across their mobile in-app campaigns and protect their growing investments in mobile. In the recent IAS report, Taking Action on Attention: Volume II, when comparing business results between low and high attention scores, higher attention impressions experienced success rates (e.g. conversions) that were twice as high as those with low attention.

    “It’s essential for attention measurement to drive outcomes and campaign performance for advertisers,” said  Integral Ad Science CMO Khurrum Malik. “The latest enhancements to our purpose-built Quality Attention offering are expected to provide advertisers with more granular signals and expanded coverage across the channels and formats that are most important to them.”

    Quality Attention provides global advertisers with:

    ●    Expanded Coverage and Metrics: Measurement across mobile in-app environments and new metrics including the number of ads that paused, resumed, skipped and started a video ad, in addition to volume change and sub-metrics of volume change.

    ●    An Advanced Machine Learning Model: A singular view of campaigns’ attention performance, trained based on a pool of data consisting of billions of impressions and millions of conversion events.

    ●    Proven Performance and Brand Results: Up to a 130% lift in conversion rates when comparing high attention impressions to low attention impressions, with greater attention scores seeing 91 per cent higher brand consideration and 166 per cent higher purchase intent.

    ●    Unification of Media Quality with Human Attention: IAS is the first company to combine one of the world’s largest consumer attention biometric data sets with media quality metrics to provide the most accurate picture of attention for global advertisers.

    With Quality Attention, advertisers can capture higher attention to drive campaign performance and unlock proven results. Quality Attention uses advanced machine learning technology, actionable data from Lumen Research’s eye-tracking technology, and a variety of signals obtained as part of IAS’s core technology, including viewability, ad situation, and user interaction, and weighs them into a single attention score.

    “The latest enhancements to IAS’s Quality Attention offering are a step forward in creating a more accurate picture of attention for advertisers,” said Mike Follett, CEO at Lumen Research. “We were excited to combine our cutting-edge eye-tracking data with IAS’s attention model and now advertisers have access to even more granular information across the in-app environment.”

    In January 2024, IAS announced the general availability of its Quality Attention measurement product – the first to unify media quality and eye tracking with machine learning. The offering provides transparent metrics to help global advertisers increase return on investment, drive brand consideration, and boost conversions. 

  • Ormax Media launches Certificate Program in Indian Media Business

    Ormax Media launches Certificate Program in Indian Media Business

    Mumbai: Entering its 17th year of providing insights to the Indian Media & Entertainment (M&E) industry, media consulting firm Ormax Media has announced its foray into the learning & education domain, with the launch of Certificate Program in Indian Media Business, an online certification course, available separately for students and executives. The program is Ormax Media’s endeavour to help those interested in an M&E career in India make more informed decisions and learn more about the industry from Ormax Media’s team of experts.

    Certificate Program in Indian Media Business offers participants a comprehensive overview of the Indian M&E industry, from a content, marketing, monetisation and distribution perspective. Ormax Media collaborates with over 95 top media & entertainment brands, offering deep industry insights that extend beyond theoretical knowledge. This extensive experience will provide participants with practical understanding and expertise, ensuring they are well-prepared to succeed in the dynamic world of media and entertainment.

    The courses, which start from 27 August 2024, will be available in different batches, with limited seats available in each batch. Upon successfully completing the course, participants will receive a digital certificate from Ormax Media, which would serve as a valuable credential that can open doors in the Indian media & entertainment industry.

    Speaking about the launch of its new education initiative, Ormax Media founder & CEO Shailesh Kapoor said: “Over the last decade, the interest in building a career in the Indian M&E industry has grown significantly. Media companies are now engaging actively with many business schools for placements and internships, and at the same time, we are seeing many young executives make lateral shifts from their marketing, finance or consulting industry jobs to M&E. Despite this growing interest, the amount of credible information on the Indian M&E industry available in the public domain is alarmingly low. This program is our effort to enable such aspirants to take more informed decisions related to their career. At the same time, the program is equally relevant for those who have just entered the industry, as it can fast-track their industry knowledge considerably”.

    For more details on course details, schedule and enrolment process, visit

    ormaxmedia

  • Zydus Wellness launches Ayurvedic drink Complan Immuno-Gro

    Zydus Wellness launches Ayurvedic drink Complan Immuno-Gro

    Mumbai: Zydus Wellness, a science-backed FMCG major, has expanded its offerings under the iconic brand Complan with the pilot launch of the immunity-boosting drink, Complan Immuno-Gro in Tamil Nadu.

    Scientifically designed to provide strong immunity while supporting growth and memory among children, Complan Immuno-Gro is formulated with a unique blend of more than 20 Ayurvedic herbs, such as Amla, Ashwagandha, and Brahmi. According to studies, a weak immune system may cause growth and developmental delays besides other illnesses. Complan Immuno-Gro offers specialised benefits to strengthen children’s immune systems against common illnesses.

    While the nutrition drinks category in Tamil Nadu stands at a robust ₹940 crore, seasonal changes that often affect children’s immunity have triggered an increased consumer aspiration for natural immunity-boosting products.

    Recognising this market opportunity and the need for a superior quality immunity booster, Zydus Wellness has forayed into the Ayurvedic segment under Complan, a brand synonymous with good health and nutrition. This pilot is one of the several new launches in the company’s pipeline during the coming months.

    Commenting on the launch, Zydus Wellness CEO Tarun Arora said, “There is a marked shift in consumer mindset as natural and herbal products have become the go-to solution for most modern problems and immunity concerns. Our new offering, Complan Immuno-Gro, is based on scientifically designed Ayurvedic innovations catering to growing children’s immunity needs. Through this pilot launch, we also aim to gain market share and expand our foothold in the white powder segment. Further, Sneha’s association with the brand will help us reiterate our values as she is the embodiment of trust, care, and well-being amongst mothers.”

    To further amplify the launch and drive brand awareness, Complan Immuno-Gro has unveiled a new TVC in Tamil Nadu with famous South Indian actor Sneha. The commercial revolves around the low levels of immunity in children, which may manifest into a plethora of diseases, especially during monsoon. To ensure safety and health of her child, the mother in the TVC holds him back from enjoying the rain. Taking a cue from the mother’s concern for her child’s well-being, Sneha articulates the need for Complan Immuno Gro, immunity-focused solutions for children.

    Actor and Complan brand ambassador, Sneha said, “I am delighted to be associated with the launch of Complan Immuno-Gro. Complan has been a trusted name in my household since childhood, and I am now happy to introduce it to my own children. The new ad campaign is a special story that resonates deeply with me, and I believe it will resonate with mothers across the state.”

    Complan Immuno-Gro is available in two packs of 400g refill and 500g jars priced at Rs 279 and Rs 350 respectively.

  • TKIL Industries Pvt. Ltd appoints chlorophyll as its brand identity development partner

    TKIL Industries Pvt. Ltd appoints chlorophyll as its brand identity development partner

    Mumbai: In a significant strategic move, TKIL Industries Pvt. Ltd.(formerly thyssenkrupp Industries India Pvt. Ltd.) transitions to Indian ownership with new investors, Paharpur Cooling Towers and Protos Engineering. As part of this pivotal moment, the company is embarking on a comprehensive rebranding exercise and has appointed chlorophyll to create a new brand identity after a rigorous multi-agency selection process.

    TKIL Industries Pvt. Ltd. (formerly thyssenkrupp Industries India Pvt. Ltd.) recognizes the mammoth task of defining a brand that has experienced numerous name changes. This partnership will leverage chlorophyll’s extensive expertise in brand identity development, to create a brand that perfectly embodies thyssenkrupp Industries India’s renewed vision and values.

    Vivek Bhatia, CEO and MD, TKIL Industries Pvt. Ltd. (formerly known as thyssenkrupp Industries India Pvt. Ltd.), shared his thoughts, saying, “This partnership marks a significant milestone for us as we step into a new era under Indian ownership. We have full confidence that chlorophyll, with their impressive track record, will guide us in shaping a brand identity that honors our heritage and propels us toward an ambitious future.”

    Priti Gandhi, General Manager, Communications, TKIL Industries Pvt. Ltd. (formerly known as thyssenkrupp Industries India Pvt. Ltd.), commented, “Our collaboration with chlorophyll is a strategic step in aligning our brand with our evolving business objectives. Together, we are focused on redefining our identity in a manner that deeply resonates with our stakeholders, highlighting our dedication to innovation and excellence.”

    Kiran Khalap, co-founder and MD, chlorophyll, said, “This assignment is both a privilege and a challenge. We have rebranded over 100 corporate brands, but in this case, the new direction must resonate with both internal AND external stakeholders, current AND prospective. This promises to be an exciting journey of collaboration”.

    Vidya Damani, chief strategist and business head, chlorophyll added, “I am thrilled that we have been entrusted with the rebranding exercise at one of the most pivotal points. It’s an honour to craft a new narrative that will resonate deeply, embodying the essence of the storied legacy and future aspirations.”

  • Divine Solitaires joins hands with actress Vaani Kapoor

    Divine Solitaires joins hands with actress Vaani Kapoor

    Mumbai: Divine Solitaires, a leading diamond solitaire jewellery brand, is all set to add some spark to the lean month of August and usher in the upcoming festive and wedding season. It is all set to bring back India’s biggest diamond solitaire promotion with The Solitaire Festival of India (TSFI) for the third consecutive year in 2024— this time with actress Vaani Kapoor as the brand ambassador!

    Known for her roles in blockbuster films such as War, Shuddh Desi Romance and Befikre, this year, the event is set to be a grander success with the presence of actress Vaani Kapoor. Vaani brings a dash of star magic and an impressive Instagram following of 8 million, mostly comprising India’s empowered youth, who will make this campaign the talk of the town this year.

    This annual event will run from August 1-31 at over 200 partner jeweller stores and on https://shop.divinesolitaires.com and will feature the solitaire collections of some of India’s finest diamantaires. Throughout the month, customers from different states across India can browse through and indulge in stunning collections of solitaire jewellery pieces in their respective cities as well as online.

    The festival offers a unique incentive for valued customers to receive assured gifts with every purchase of diamond solitaire jewellery. Each purchase includes coupons for weekly lucky draws scheduled for 11, 17 and 24 August, featuring exciting prizes ranging from iPhones to Alto cars. The grand finale of the festival will have a bumper draw on September 4, where one lucky winner will drive home in a luxurious XUV 700, and other winners will take home additional prizes.

    “The festive and wedding season is just around the corner and for our partners and customers, there is no better time than August and no better opportunity than TSFI to invest in diamond solitaire jewellery. Our customers will not only have the opportunity to see, feel and purchase the best quality diamond solitaires with 8 hearts and arrows each but also have the chance to win some fantastic prizes!” said Divine Solitaires founder Jignesh Mehta.

    The 2nd edition of TSFI in 2023 was a huge success closing with a staggering 600 per cent increase in footfall over the previous year. This year, partner jewellers like Senco Gold, Ranka Jewellers, and Reliance Retail to name a few, are set to break that record attracting customers from across India.

    To spread the word about the TFSI 2024 campaign, Divine Solitaires will drive a series of nationwide marketing initiatives in over 100 cities. These will comprise targeted outreach through regional newspaper advertisements, impactful radio campaigns and cinema ads playing across theatres nationwide for seven days.

    To add an interactive dimension, Divine Solitaires will host a Facebook and Instagram live draw event on 11 August, engaging audiences nationwide and bringing the thrill of the draw directly to their screens. This initiative aims to foster community spirit and participation, enriching the festival experience for all. With a steadfast commitment to boosting footfall and engagement, the festival promises to be a resounding success, delighting customers and jewellers alike. Join us in this grand celebration and witness the enchantment of Divine Solitaires.

  • Amazon Global Selling’s ‘#IndiaSeDuniyaTak’ campaign spotlights Indian entrepreneurs

    Amazon Global Selling’s ‘#IndiaSeDuniyaTak’ campaign spotlights Indian entrepreneurs

    Mumbai: Can a 112-year-old tea business from West Bengal become a globally recognized brand? Can Multani Mitti (Bentonite Clay), an age-old natural skincare secret from India become the most sought-after product in Canada, the US, Japan and Australia? Can Kashmir’s Pashmina be draped in a country like Canada or Mexico? The answer to all these questions is a resounding “Yes!” Amazon Global Selling is making these dreams a reality for countless Indian businesses. Amazon has released the first of a series of four videos titled #IndiaSeDuniyaTak’ (India to the World), showcasing these journeys of Indian ambition and reaching a global audience.

    Launched in India in 2015, Amazon Global Selling helps Indian businesses of all sizes export their products through Amazon’s international marketplaces. The program has significantly lowered barriers for entrepreneurs looking to start or expand their export operations. Key achievements of the program include:

    ·         Tens of thousands of Indian exporters already selling globally

    ·         Millions of Made in India products available to customers in over 200 countries

    ·         $8 billion worth of Indian goods exported so far

    ·         Support for first-generation entrepreneurs and emerging brands.

    According to Amazon India director of global trade Bhupen Wakankar, “Our ‘India se Duniya Tak’ campaign highlights the diverse success stories of exporters using Amazon Global Selling. Launched nearly a decade ago, this program empowers Indian entrepreneurs to build thriving export businesses through e-commerce. It’s remarkable to see thousands of these businesses not only establishing globally recognized brands but also introducing Indian products to international customers. Their success underscores the program’s impact. Our focus remains on simplifying e-commerce exports. We’re making significant investments in technology to streamline the export process, making it more accessible for businesses of all sizes. Our goal is ambitious yet clear: facilitating $20 billion in cumulative e-commerce exports from India by 2025.”

    The ‘India se Duniya Tak’ campaign features four captivating short films. Each film delves into the world of a different exporter, showcasing their unique products and the traditional craftsmanship behind them. Some sellers began exporting with Amazon and grew into globally recognized brands. Others were already exporting; however, Amazon Global Selling helped them achieve even greater growth. Hailing from Srinagar, Indore, Ahmedabad, and Darjeeling, these four diverse stories represent the rich tapestry of Indian tradition and craftsmanship reaching a global audience. The ‘India se Duniya Tak’ video campaign is a collaborative effort, brought to life by Amazon and FCB Kinnect. Filmed across various locations, the campaign showcases the diverse offerings of Indian businesses.

    According to FCB Kinnect COO Chandni Shah, “The ‘India se Duniya Tak’ campaign was deeply rooted in passion, aiming to bring a human touch to the typically impersonal e-commerce interactions. Amazon Global Selling is a launchpad that showcases the remarkable offerings of Indian entrepreneurs alongside their dreams and aspirations. We focused on authentically capturing the personal stories and unique spirit of each business featured, showcasing how Amazon Global Selling has empowered their growth journey.”

    The campaign’s first video showcases the journey of Aaqib Bhat, the owner of Pashwrap, a Pashmina brand from Srinagar. Their craftsmanship and business span generations nurturing the art of creating luxury from the threads of Pashmina wool. Although their business is decades old, the excitement experienced by Aaqib of receiving the first global order is an important milestone in his journey.

    According to Pashwrap founder Aaqib Bhat, “Our speciality lies in handcrafted luxury goods, each adorned with intricate traditional Kashmiri embroidery. The creation of a single piece can span months, sometimes even a full year. Amazon Global Selling has been transformative for us, extending our market reach and enabling us to provide sustainable employment to skilled artisans from neighbouring villages. We’re thrilled to be featured in Amazon’s ‘India se Duniya Tak’ video campaign. This platform will spotlight the passion and precision behind our heirloom creations, introducing discerning global consumers to the true essence of our artistry.”

  • Aspire, Acquire, Achieve: A Woman’s Guide to Obtaining Personal Loans for Professional and Personal Development

    Aspire, Acquire, Achieve: A Woman’s Guide to Obtaining Personal Loans for Professional and Personal Development

    Women have made enormous strides in understanding their money, investing, and accomplishing their long-term and short-term objectives. Many women nowadays are becoming more autonomous in their financial decisions, no longer relying only on male family members for advice or control.

    Modern financial institutions, who have made significant efforts to enable women to accomplish their ambitions, have played a major role in igniting this. In addition, a recent CRIF Highmark analysis indicates that women are borrowing significantly more in the personal loan market, with the number of active loans rising by as much as 52%. Having said that, it’s evident that more and more women are using different kinds of personal loans to assist them reach their objectives.

    Even while women are assuming more and more responsibility for their financial lives, having access to credit is still essential to fulfilling both personal and professional goals. Despite great progress toward gender equality, women continue to encounter obstacles when trying to obtain credit, which impedes their ability to advance both personally and professionally.

    Challenges faced by women while accessing credit

    According to a recent survey, Indian women are 10% more likely than males to make their EMI payments on time, demonstrating their responsible attitude to managing their debt and making sound financial decisions. Women are not able to obtain personal loans, even when they manage their funds quite responsibly and cautiously.

    A major contributing factor in this is ignorance. There are several ways to get loans with quick disbursement alternatives accessible nowadays. Still, a lot of individuals don’t know about it, and some would rather borrow money from a formal organization, where the application process is more involved. While there has been progress in this area, much more needs to be done to inform female consumers about the advantages of choosing digital loans and to increase awareness. Modern women need short-term ticket loans in order to achieve their objectives, which are typically not easily fulfilled through official financial institutions. Examples of these goals include travel and upskilling in order to advance in their careers.

    How women can access personal loans and use it for their personal and professional growth

    Research online lenders and compare interest rates:

    Women can begin by looking for instant cash loan apps on the internet with clear terms and genuine user reviews. Furthermore, ladies may search for internet lending sites that provide immediate personal loans with only a few clicks. This lowers the need for formal documentation and processes. Use the comparison tools provided by different platforms to examine interest rates, loan amounts, payback periods, and related charges. Select a loan that suits your financial requirements and aspirations. When applying for a loan, keep in mind that applying to many lenders may have a negative influence on your credit score.

    Utilise Funds Wisely:

    Allocate loan funds carefully to meet your personal and professional development goals. Borrowing what you need is a prudent financial strategy. It keeps you from incurring unneeded debt and allows you to devote resources to your ambitions. By being attentive of your borrowing and prioritizing your requirements, you may better align your financial decisions with your personal and professional growth objectives. This technique promotes financial discipline and allows you to make the most use of your existing resources.

    Budget for Repayment:

    Creating a repayment plan that falls within the budgetary limits is critical. To assure debt repayment on time, one must make it a practice to set away a percentage of their monthly income. Automated payments can help you remain on track and avoid late penalties.

    Monitor Credit Score:

    Regularly checking your credit score helps you to keep track of your financial performance and spot potential difficulties. Responsible personal loan management may have a long-term positive influence on creditworthiness, opening the door to future financial prospects.

    Conclusion

    According to a recent survey, credit demand among new-to-credit (NTC) women consumers has increased significantly, more than tripling over the previous five years from 18% in 2019 to 40% by 2023. This overwhelming data demonstrates the critical role that access to personal loans plays in allowing women to achieve their career and personal goals. Financial institutions must adjust their goods and services to meet the specific demands of this group. Financial institutions may empower women by providing tailored answers to their individual concerns.

    By eliminating structural hurdles, implementing gender-sensitive policies, and providing tailored financial solutions, we can create a more inclusive and equitable lending ecosystem that enables women to aspire, acquire, and realize their goals. As we celebrate women’s achievements, it is critical that we address the problems they encounter in accessing credit and apply for personal loans appropriately. By doing so, women may increase their financial liberty and pave the road for a better future.