Category: Marketing

  • WOW Skin Science launches its new onion + collagen anti-hair fall range

    WOW Skin Science launches its new onion + collagen anti-hair fall range

    Mumbai: WOW Skin Science has announced the launch of its new Onion + Collagen anti-hair fall range. This updated product addresses the increase in hair fall concerns during the monsoon season. The new formulation combines collagen with onion to deliver improved results and strengthen WOW’s position in the haircare market.

    As a pioneer of the onion haircare range in India, WOW Skin Science has expanded the category with innovative products. The new Collagen-enriched formula, tested extensively, showed significant hair fall reduction in just two weeks. This blend of natural onion and collagen offers a solution that combines nature and science effectively.

    The updated WOW Onion + Collagen range provides a dual-action approach: onion strengthens hair roots, while collagen forms a protective layer to prevent dryness, repair damage, and improve texture. This combination offers effective hair fall control and a smooth finish, setting a new standard in the onion haircare market.

    On the launch, WOW Skin Science co-founder Manish Chowdhary shared, “At WOW Skin Science, we understand that today’s consumers seek advanced solutions. Our new and improved Onion + Collagen range reflects our commitment to ‘Activated Naturals,’ blending natural ingredients with active components for exceptional results. We are confident that this breakthrough formulation, being the first in India to combine collagen with onion specifically for hair fall treatment, will set a new standard in haircare segment.”

    To support the launch and build awareness of collagen in haircare, WOW Skin Science is implementing a 360-degree media activation strategy. This includes a fresh digital commercial featuring Urvi Singh, known for her role in Kota Factory. The campaign spotlights the tagline ‘Hair Fall ke liye OG nahi, OC,’ showcasing onion as the original gangster (OG) of hair fall control. Now, paired with collagen (OC), this dynamic duo emerges as the ultimate hair care solution, Onion + Collagen.

    WOW Skin Science’s new Onion + Collagen range is set to address hair fall issues, especially during the monsoon season. As India’s first hair care range combining onion with collagen, it features a formulation free from sulphates, parabens, and silicone, providing an effective and gentle solution. The range is available through e-commerce platforms and retail stores, making it accessible to users across the country.

  • EatSure honours India’s Olympic win with chocolate medals

    EatSure honours India’s Olympic win with chocolate medals

    Mumbai: Following the success of its ‘Dahi Cheeni’ campaign during the T20 World Cup, EatSure, the flagship D2C platform of Rebel Foods, announced a special initiative to celebrate India’s recent Olympic victories. To honor the country’s athletes, EatSure distributed medal-shaped chocolates with every order across its 200-plus kitchens nationwide whenever India won a medal, with the message “Aaj Meetha Toh Banta Hai.”

    Rebel Foods’ co-founder and chief EatSure officer Sagar Kochhar shared his enthusiasm for the campaign, stating, “At EatSure, we believe in celebrating every moment, and our Olympic victories are no exception. By sending medal-shaped chocolates with each order of EatSure, we aim to honour our unsung heroes and share the joy of their achievements with every customer. This initiative is our way of bringing the celebration into the homes of millions, making every Olympic win a shared moment of national pride. ‘Aaj Meetha Toh Banta Hai’ is more than just a message—it’s a tribute to the dedication and spirit of our athletes.”

    In India, the Olympics traditionally received less viewership compared to cricket, which dominated the nation’s sporting landscape. However, enthusiasm and pride surged dramatically when Indian athletes won medals, leading to a significant spike in viewership and national celebrations. It was precisely during these moments of heightened joy and national pride that EatSure aimed to surprise its customers with a unique gesture: a chocolate medal was sent with every order to commemorate the victory.

    These medal-shaped chocolates symbolised the hard-fought victories of our athletes and offered customers a chance to share in the pride and joy of our nation’s accomplishments. This initiative brought the celebration from social media into the real world, ensuring that every Olympic win was recognised and celebrated.

    As our customers enjoy their orders, they will be reminded of India’s athletic success and the spirit of victory that unites us all. EatSure is proud to offer a sweet way to celebrate and amplify the recognition of our Olympians.

  • Lenskart launches Harry Potter-inspired eyewear with Warner Bros. Discovery

    Lenskart launches Harry Potter-inspired eyewear with Warner Bros. Discovery

    Mumbai: Lenskart is thrilled to announce the launch of its Harry Potter-inspired eyewear collection in collaboration with Warner Bros. Discovery Global Consumer Products. This magical eyewear line is a spellbinding tribute to Harry Potter fans, bringing the magic to life through a stunning range of eyeglasses.

    Crafted with meticulous detail, these frames draw inspiration from the essence of each Hogwarts house. Harry Potter fans can celebrate some of their favourite magical moments with the collection, which features the subtle Deathly Hallows symbol delicately etched on the temple tips, paying homage to the series’ most powerful icons. The sleek design of the Elder Wand is reimagined as a stylish temple motif, embodying the allure of its legendary power. Adding to the magic, the Hogwarts crest discreetly adorns the nose pad, making each pair perfect for everyday use. Lastly, the iconic round glasses, synonymous to ‘The Boy Who Lived’ and shaped a generation complete the collection for all Harry Potter fans in India.

    “We are incredibly excited to partner with Warner Bros. Discovery Global Consumer Products to bring this magical collection to our customers”. Speaking on the launch occasion Lenskart co-founder Ramneek Khurana added, “We believe that these glasses are more than just a fashion statement—they are a way for fans to express their love for the world of Harry Potter and carry a piece of that magic with them every day”.

    Don your favourite lenses and make your every day magical with the Harry Potter x Lenskart collection, now available at all Lenskart stores and online at https://www.lenskart.com/

     

  • Rohit Sharma launches ‘RS by True Elements’ with True Elements

    Rohit Sharma launches ‘RS by True Elements’ with True Elements

    Mumbai: After a successful cricket career, captain Rohit Sharma is expanding his impact off the field. He has partnered with True Elements to launch a licensed brand, RS by True Elements, to co-build a product line in the Indian food industry.

    Exclusively managed by RISE Worldwide, Rohit Sharma will be the ambassador for True Elements while leading the RS by True Elements brand. True Elements, a homegrown brand specialising in healthy breakfast and snacks like oats, muesli, seeds, and regional snacks, will co-create and market products under the RS brand, with RISE Worldwide managing the partnership.

    True Elements’ philosophy is to make “Food That Does Not Lie.” They encourage consumers to read ingredients and understand what they are consuming.

    Rohit Sharma, as a partner and ambassador said, “This is a good time and opportunity to launch RS by True Elements, where, today, the focus for consumers is to know what they are eating. I have been a fan of True Elements, as they have stayed committed to their values and business philosophy. The partnership is aimed at building an alternative product line for consumers to make their preferred choice and be more aware of what is being offered to them.”

    True Elements was founded in 2016 by Puru Gupta & Sreejith Moolayil.  After 10 years, the brand has scaled to a level where it is available on all major e-commerce platforms such as Amazon, Flipkart, Blinkit, Swiggy, Instamart, Zepto etc, servicing 24829 pin codes along with a presence in 25000+ offline stores nationally. Major ones are Lulu, Metro, Nature’s Basket, Vijetha Supermarket, Haiko Supermarket, Dorabjee’s, Village Hypermarket, Pothys, Rajakumari, Society stores, etc.

    “This is the first time a cricketer is licensing a health food brand in India – a first for the ecosystem. Given the authenticity that Rohit has in cricket, we believe it would help us reinforce our commitment to being ‘True’ and honest with our customers and help us scale rapidly. With Rohit starting a brand with us, it reiterates his confidence in us as a brand and our principles, which is a big motivation for the entire team. Am sure the joint effort will be a good benchmark for the rest of the industry” said True Elements co-founder and CEO Puru Gupta.

    RS by True Elements products are likely to hit the market by the end of August 2024.

    Rohit Sharma brings authenticity to RS by True Elements, and the cricketing legend will simplify packaged food for Indian consumers and hopes to bring about a change in people’s food habits and the way young minds think about food & health.

    In the coming months, there will be a campaign launch with a brand film featuring Rohit followed by product-led videos but for now, it is refreshing to see a one-of-a-kind licensing being pioneered in the food industry of India.

  • Timex celebrates 170 years of great watchmaking

    Timex celebrates 170 years of great watchmaking

    Mumbai: Celebrating its 170th anniversary, Timex honours the brand’s rich heritage and legacy of crafting durable timepieces that are made to be worn and loved for a lifetime.

    Since 1854, Timex has stood out in embodying the spirit of American ingenuity, boldly shaking up a 300-year-old industry to craft quality, accessible timepieces, and carving out their place in time with a legacy of firsts in watchmaking. They challenged the status quo, taking timekeeping off the mantles of the one per cent and bringing it to the world with the innovation of brass movements and mass assembly lines. They moved the watch from the pocket to the wrist and created the “watch that made the dollar famous.”

    Timex made women’s timepieces an accessory, not an heirloom and even tested their watches on live television. The brand invented the first smartwatch certified by NASA and shot it into outer space, introduced the first sports watch, and today still crosses nearly every finish line. With Indiglo, Timex changed the way the world tells time in the dark.

    Timex ventured into the Indian market nearly 35 years ago in 1988 with the launch of its acclaimed watch franchises –Marlin, Waterbury, and Q Timex. Timex India added Fria, a collection created for fashion-conscious modern Indian women perfectly blending classic designs and modern interpretations to the brand’s legacy.  

    Timex India MD Deepak Chhabra expressed, “It’s an absolute moment of pride for us to be a part of this iconic heritage and celebrate this milestone of 170 years of global excellence. From the launch of Timex’s iconic franchise Marlin, the brand has continued to build a legacy through technological innovation and contemporary designs. A Timex does more than just tell time; it tells your story. Our 35-year-old journey in India aligns with current fashion trends, solidifying our relevance and deepening our connection with Indian consumers.”

    Throughout its legacy, Timex has introduced iconic franchises like the Marlin, Waterbury, Q Timex, and Expedition North, encapsulating its rich heritage.

    Marlin

    The original Marlin watches first debuted in the 1950s and matured into a centerpiece of Timex’s broader collection in the 1960s. Today’s Marlin collection draws inspiration from that era, pulling both from Timex archives and 1960s culture more generally. Timeless and sophisticated, this collection draws on the best of the past while continuing to push Timex’s legacy of style, disruption, and quality into the future.

    Waterbury

    The Waterbury is the quintessential expression of Timex watchmaking, combining classic timepieces with design sensibility while putting value—a fundamental part of any Timex watch—at its heart. This franchise balances Timex’s rich past with its pioneering spirit, always respecting what has come before while looking boldly to the future.

    Q Timex

    Bold, irreverent, and confident, the Q Timex watches of today carry some of the stylistic references of the late 1970s and early 1980s and more fully the same ethos that courageously allowed Timex to embrace new technology and create precise, affordable watches with statement-making designs inspired by innovation and change.

    Expedition North

    The Expedition North collection offers enthusiasts watches that meet their love of exploration and the outdoors. Combining a casual outdoor/military aesthetic that fits a rugged lifestyle, high-quality components that are good for the environment, and performance features that are built for the long haul, this collection can withstand the elements of adventure after adventure.  

    Fria

    Designed for the Indian target audience, this collection embodies versatility with vibrant colours, playful patterns, and geometric shapes. Each piece tells a unique story, elevating every occasion and adding finesse to any outfit, be it casual or elegant. What truly defines Timex extends far beyond their heritage – it’s the way their watches have gone from being simple tools to cherished companions.

    Maybe your Timex was a gift, or perhaps it was passed down to you. Regardless of how you came to know and love it, your Timex does more than just tell time; it tells your story and reminds you to make time yours. For more information visit shop.timexindia.com

  • How to plan SIPs for your child’s education?

    How to plan SIPs for your child’s education?

    Are you extremely worried about securing your child’s future education in the present day’s ever-increasing cost scenario? With prudent planning and investment in a proper financial vehicle, you can ensure that your child’s educational dreams are not compromised by financial constraints. Wondering which financial product can be a perfect choice in such a case? Systematic Investment Plans (SIPs) in mutual funds can be a reliable financial product to save for your child’s higher education. To learn how you can plan SIPs in mutual funds for your child’s higher education, continue reading.  

    1)       Set clear education goals 

    The initial step in planning SIP in mutual funds for your child’s higher education is to set clear goals. Estimate the cost of education depending on the program and educational institute you aspire for your child. Consider parameters such as tuition fees, books, accommodation, and other expenditures. For instance, if you aim for a medical degree from a high-ranked foreign institute, research the present costs and factor in inflation. Setting a clear target will allow you to determine the amount you require to save through SIPs.   

    2)       Decide the investment time frame 

    The duration you have, until your kid begins higher education, is essential in deciding your SIP approach. If your child is currently five years old and you plan for their higher studies at 18, you have an investment horizon of 13 years. Longer investment time frames allow you to take benefit of the compounding effect. Use an online SIP calculator to estimate how much you need to invest month on month to reach your goal. The calculator can provide a realistic picture of the necessary investments required, allowing you to stay on track.   

    3)       Select the correct mutual funds 

    Choosing the correct mutual funds is crucial for maximising returns on SIPs. Equity funds are favourable for long-term goals such as education owing to their potential for higher returns. Diversify your investments through distinct equity funds to disseminate risk. Moreover, consider hybrid funds, which invest in both debt and equities, offering a balanced approach. Getting in touch with a certified financial professional can assist you in choosing the prudent mutual fund in alignment with your risk appetite and financial goals.   

    4)       Monitor and adjust your investments 

    Periodically monitoring your SIP is essential to ensure they are on the right track to meet your financial goals. Assess your investment portfolio at least once a year and make required adjustments, if necessary. If certain funds are not performing well, consider switching to better-performing funds. Reevaluating your financial scenario and goals periodically helps in making well-informed decisions. Online tools like an SIP calculator can help in assessing your investment performance and making required adjustments. 

    Ending note 

    Planning SIPs for your child’s higher education requires clear goal setting, understanding your time frame, selecting the correct mutual funds, and periodic monitoring. By following these steps, you can prepare a solid financial plan to support your child’s educational goals. Use an online SIP calculator to make better decisions and stay on track. Additionally, ensure to start early, remain committed and watch your investments grow.

  • New age careers are becoming number one choice for youth today: Nipun Marya

    New age careers are becoming number one choice for youth today: Nipun Marya

    Mumbai: iQOO has launched ‘The Quest Film’ directed by Shoojit Sircar featuring Bhuvan Bam which was premiered at the PVR Directors Cut, Ambience Mall, Vasant Kunj, New Delhi. Conceptualised by Ogilvy India, “Keep Questing” aims to inspire the youth to explore their passions, and follow their dreams and aspirations. The film further delved into the quest of the youngest boy of the family who aims to make it big in his life despite multiple hurdles.

    Futhermore the brand has also unveiled The Quest Report 2024’ which encapsulates insights from 6,700 respondents, aged between 20-24 years, 7 countries- India, United States of America, United Kingdom, Brazil, Malaysia, Thailand, and Indonesia. The report covers three broad areas: Gen Z Questers’ spirit & motivation to fulfil their dreams, obstacles & barriers that disrupt their quest for passion, and career choices that drive their interests.

    Executed by iQOO with CyberMedia Research (CMR), the report decodes Questers’ drive, passion and ambition through a quantitative metric- Quest Index, or “QI”. The results showcase India’ s QI as 9.1 followed by Malaysia with 8.7 QI, Thailand & USA with 8.2 QI, Indonesia with 8.1 QI, United Kingdom with 8 QI, and Brazil with 7.8 QI.

    Indiantelevision.com at the sidelines of this event, caught up with iQOO India CEO Nipun Marya, where he shared some vital details into the process of making this film, some additional insights on the report and much more.

    Edited excerpts

    What inspired you to create The Quest Film and collaborate with Shoojit Sircar?

    We prepared this film on the back of the findings which we got from the Quest report. In which we talked and surveyed 6,700 people across seven countries in the age group of 20-24. When we asked them, we found some very interesting findings. First is new age careers. They are really shaping up and becoming the number one choice for the youth of today. Second that we saw was that at one level, new age careers are becoming prevalent amongst the youth, but they still find very high societal pressure. So when we saw that, we thought why don’t we combine the two and make a film. We discussed with our creative agency Ogilvy and we were able to create a film which also depicts at one level what is the interest amongst the youth and at the same time how do they feel challenged when they express their choices.

    What are the key trends about Gen Z did the report uncover?

    Lot of trends actually! Firstly how audacious your dreams are. We found out that Indian youth are among the highest in the world in dreaming big. What is more heartening is even though dreaming big is one thing, the Indian youth are also hustling twice the global youth. Which means they are taking double the amount of steps to reach their goal. It also means whether they are taking courses or internships etc, whatever they are doing, they are trying to somehow learn more. Then gender also came out where we found out that women expressed the cause of the gender difference. Twice the number of women feel more challenged than men. Lastly societal pressure is still quite high and as a society if we can do something around it, I think it would be better.

    How does the research in the global report inform iQOO’s strategy and product development?

    When we discussed about this report, it gives us more insights into when we are communicating with Gen Z, like how we should do it and what are the aspects which we should touch upon when we communicate with them. At the product development level, it also shows us what are the key areas we should focus on when we have to think about our products like how new age careers are becoming important and critical and how can we enable better usage through our phone. Esports is one example, content creation is another example.

    How do you plan to leverage the findings of this report in its future marketing and product strategies?

    Firstly, this campaign is not necessarily for product marketing. We don’t intend to sell more products through this report. It is more about sharing our brand’s perspective.

    Any specific outcome you hope to achieve with The Quest Film and the report?

    We believe its a long journey. But its a first step towards taking this journey. We are just hoping we put our best foot forward and let’s see how the results come. 

  • Metro Brands Ltd partners with New Era Cap

    Metro Brands Ltd partners with New Era Cap

    Mumbai: New Era Cap, the New York-based brand in sports fashion has announced the signing of a long-term licensing agreement with Metro Brands Ltd (MBL), India’s footwear and accessories specialty. This partnership will expand the retail presence of New Era in India and deepen MBL’s retail expansion in the athleisure market.

    Under the terms of the agreement, MBL is granted exclusive rights for the distribution and sale of New Era products including headwear, apparel and accessories through retail stores and shopping kiosks. They will hold rights to channel online sales through their own websites, New Era sites and online marketplaces. New Era will also be present in the coming Foot Locker stores in India.

    New Era is a symbol of authenticity and individuality, appealing to a wide range of people from sports fans to fashion-forward individuals. Best known for being the official on-field cap for Major League Baseball and the National Football League, New Era’s signature headwear silhouettes include the 59FIFTY, fitted cap, the 9FIFTY snapback and the adjustable 9FORTY.

    The Indian headwear market has thrived through e-commerce. Recognizing the potential for retail expansion, Metro Brands Ltd plans to strategically penetrate the market by integrating sports culture into the cap industry with New Era.

    New Era VP Paul Gils said, “We are thrilled to be partnering with Metro Brands to create a robust growth plan for both headwear and apparel in India. Metro Brands has a deep understanding of the Indian consumer coupled with their expertise in retail and distribution. We look forward to significant brand expansion over the coming years.”

    Metro Brands Ltd CEO Nissan Joseph said, “At Metro Brands Ltd, our vision is to introduce the finest global brands to India and fulfill our customers’ complete athleisure wardrobe needs. This partnership marks a major milestone in that journey. It will allow us to revolutionize the cap market, elevate the retail experience, and address the evolving preferences of our customers. We are confident that, through this collaboration, caps are going to be the next statement accessory to watch out for.”

    Metro Brands Ltd, with over 800 stores across India, is gearing up to open the first Foot Locker store in the country. Within the Metro Brands Ltd family, an array of brands, including iconic Indian labels like Metro Shoes, Mochi and popular international choices like Crocs, FitFlop and Fila, have prospered.

  • ITC Sunfeast holds first-ever hen and cow conference

    ITC Sunfeast holds first-ever hen and cow conference

    Mumbai: ITC Sunfeast hosted a unique conference today featuring a humorous discussion between hen and cow representatives. They discussed the challenges of making milk and eggs more appealing to children while emphasizing their roles in providing good nutrition.

    The conference also included a larger panel discussion with representatives from various fields. The panel featured National Egg Coordination Committee (NECC) West Bengal chairman Madan Mohan Maiti, IDA East Zone vice-chairman Dr Dulal Chandra Sen, clinical nutritionist and lifestyle consultant Dr Ananya Bhowmik, celebrity mom Koneenica Banerjee, and Nourishing Schools co-founder and CEO Archana Sinha. They emphasized the importance of eggs and milk during children’s developmental years as key sources of protein and other nutrients like vitamins A, D, E, and iron. The discussion also explored innovative ways to make milk and egg consumption more appealing to kids.

    Recognising a gap in the market for an egg and milk biscuit, ITC Sunfeast introduced its latest product, Sunfeast super egg & milk biscuit, featuring the “Goodness of Protein.” ITC’s product development team designed the biscuit to offer both nutrition and a delicious, crunchy experience for children. The tagline, “Super Combo, Super Tasty,” reflects the brand’s focus on providing ‘Good for you’ products to its consumers.

    Speaking on the product launch, ITC Foods COO of biscuits and cakes cluster Ali Harris Shere shared, “Our consumer research highlighted that mother’s consider egg and milk to be essential food for children, however, individually, these ingredients are not very convenient for children to consume, especially for out-of-home consumption. Mothers want to provide these nutrients but existing products in the market do not have a combination of both. This prompted us to work with our product development teams to bring these two essential food components in the form of a biscuit making it convenient for everyday consumption. We are the first to introduce a biscuit with egg and milk at various accessible price points in India.”

    The Sunfeast Egg & Milk Biscuits will be available across South and East India at a price point of Rs 5, Rs 10, and Rs. 30. It will be rolled out in the rest of the country in a phased manner.

    At ITC, it has been a constant endeavour to offer value-added food offering to the consumer given the changing lifestyle and consumer preferences. As part of its nutrition strategy ‘Help India Eat Better’ framework, ITC is leveraging its strengths in science-based, consumer-led product development, agri, etc to meet consumer needs and help them make informed choices.

  • Jio Platforms Ltd reports robust financial performance and strategic advancements

    Jio Platforms Ltd reports robust financial performance and strategic advancements

    Mumbai: Reliance Industries Limited (RIL) has reported a remarkable financial performance for the year ended 31 March 2024 highlighting Jio Platforms Ltd’s (JPL) financial results. As per reports company reported quarterly revenue of Rs 33,835 crore, marking a significant increase of 13.3 per cent year-over-year (YoY). The quarterly EBITDA reached Rs 14,360 crore, reflecting a 12.5 per cent YoY growth.

    JPL demonstrated exceptional subscriber growth, adding 42.4 million net new subscribers during FY24. This growth, coupled with the expansion of 5G and home services, drove data traffic to approximately 148 exabytes for the year, a substantial 31 per cent increase YoY.

    As per the report Jio has maintained its leadership in India’s 5G transition, boasting over 108 million 5G subscribers, which represents around 28 per cent of Jio’s wireless data traffic. This achievement positions Jio as having the largest 5G subscriber base for any operator outside China. Additionally, JioAirFiber has seen robust demand across approximately 5,900 towns, leading to the highest-ever quarterly home connects.

    In terms of digital services, Jio Platforms has achieved a remarkable 64 per cent increase in standalone quarterly revenue YoY. The annual performance highlights include double-digit revenue growth driven by significant subscriber additions in mobility and an expanded wireline services portfolio. The company’s strong EBITDA growth is attributed to higher revenues and consistent margin improvements. Increased depreciation resulted from higher network utilization and additions to the gross block, while finance costs remained broadly flat due to stable leverage.

    For the quarterly performance comparison between 4Q FY24 and 4Q FY23, operating revenue growth continued to be fueled by robust subscriber increases in mobility and home services, along with an improved ARPU mix. EBITDA growth was driven by healthy revenue increases and operating leverage. Depreciation saw an increase due to heightened network utilisation and gross block additions, with finance costs remaining stable.

    Operationally, Jio’s average revenue per user (ARPU) stood at Rs 181.7, with a better subscriber mix partially offset by a growing share of promotional 5G traffic. Data and voice traffic experienced increases of 35.2 per cent and 9.7 per cent YoY, respectively.

    Jio has successfully rolled out its True5G network across India, with over 108 million subscribers now migrated to the 5G network. The True5G network now carries approximately 28 per cent of Jio’s wireless data traffic, facilitated by Jio’s own 5G+4G combo core. The JioAirFiber services, available in around 5,900 cities and towns, continue to attract strong customer demand due to its unique entertainment-first proposition combined with high-quality broadband connectivity. AirFiber subscribers have an average daily data usage of approximately 13 GB, which is 30 per cent higher than JioFiber users. The network slicing on the Standalone 5G network and Jio’s point-to-multipoint deployment are transforming fixed broadband infrastructure in India.

    As per the report, Jio introduced several new offers, including the IPL Dhan Dhana Dhan offer for new JioBharat device users, which provides an additional two months of free service with a recharge of the new two-month plan. Additionally, Jio launched the Dhan Dhana Dhan 50-day free service offer for all mobility users who subscribe to new JioAirFiber or JioFiber connections. New JioAirFiber Plus subscribers also enjoy three times the speed for two months.

    The company has also introduced affordable international roaming and in-flight packs, offering bundled voice and data services for seamless travel across top destinations including the USA, UAE, and other top-50 countries. These in-flight packs are available in partnership with 22 airlines.

    Reliance Jio Infocomm chairman  Akash M Ambani said, “Jio continues to maintain its network leadership and offer innovative digital solutions to multiple customer cohorts. This is driving consistent outperformance in terms of subscriber additions and engagement levels. Continued acceleration in the growth of JioAirFiber subscriber base and ramp-up of digital services will sustain industry-leading growth for Jio.”

    As per the report, Reliance BP Mobility Ltd (RBML), operating under the Jio-bp brand, runs 1,729 retail fuel outlets across the country. The brand recently launched a country-wide campaign titled “You Deserve More,” which showcases pioneering customer value propositions (CVPs). This campaign highlights high-performance HSD and MS, powered by bespoke active technology, available at prevailing market prices across the network.

    RBML has expanded its partnerships with international airlines and is benefiting from the rapidly growing Indian aviation sector. In line with its decarbonization efforts, RBML has emphasized the expansion of its EV and CBG/CNG networks. Under the Jio-bp Pulse initiative, RBML has grown its network to over 4,520 live charging points, including 26 of India’s largest charging hubs with over 100 charging points each, located at 330+ unique sites with industry-leading charger uptime.