ITV

Category: Marketing

  • Rowa’s Jewels launch its #SistersAreJewels collection

    Rowa’s Jewels launch its #SistersAreJewels collection

    Mumbai: Rowa’s Jewels has launched its exclusive Raksha Bandhan collection, ‘#SistersAreJewels.’ This collection celebrates the unique bond between siblings with a range of jewelry designed to honor every type of sister. Recognising that each sister is a gem in her own way, Rowa’s Jewels offers a diverse selection to suit various styles and personalities, ensuring there’s a perfect piece for everyone. From elegant designs for the classic sister to bold pieces for the adventurous, the collection reflects the multifaceted nature of sisterhood. Just as jewels have their own beauty and significance, so do sisters, who bring their unique light into our lives. With #SistersAreJewels, Rowa’s Jewels invites you to celebrate your sister’s individuality and the priceless bond you share with a gift that shines as brightly as she does.

    Rowa’s Jewels founder Rituu B Jhaveri commented, “Each piece in this exclusive line has been meticulously crafted to honor the irreplaceable bond shared with sisters. From elegant classics to bold statement pieces, our designs capture the unique beauty of every sister, celebrating their individual styles and the priceless role they play in our lives.”

    Here are some jewellery pieces from the collection:-

    ●    For the diva sister the tri-color rose harmony diamond earrings are an impeccable choice. Featuring a unique triple hoop design with intricate diamond detailing, these earrings evoke the layered beauty of rose petals. This design symbolizes growth and transformation. The tri-color scheme adds a touch of versatility, allowing these earrings to complement any outfit, from a glamorous evening gown to a chic daytime ensemble.

    ●    For the sophisticated sister, the three-line brilliance diamond minimalist bracelet is the ideal gift. Inspired by simplicity and refined design, this bracelet features three delicate gold lines, each adorned with perfectly spaced diamonds. The clean lines and understated luxury of this piece symbolize balance and harmony, embodying the essence of minimalist beauty. Each diamond captures a moment of brilliance, set in a sleek and modern fashion. This bracelet is perfect for a sister who values sophisticated charm.

    ●    For the experimental sister, the Russian emerald majestic ring is the perfect choice. Inspired by the opulent and intricate designs of Russian imperial jewellery, this ring features a stunning central emerald that evokes the lush forests and rich heritage of Russia. Set in a luxurious gold band, the ring reflects the grandeur of the czarist era. The central gem is surrounded by a delicate array of smaller emeralds and diamonds, showcasing the ornate craftsmanship reminiscent of Russian royal treasures. This ring embodies the majestic beauty of Russian aristocracy, making it an ideal piece for a sister who loves to explore bold and unique designs

    ●    For the simple sister, the stylish simplicity minimalist diamond bracelet is a great pick. Featuring a blend of geometric shapes and sparkling diamonds, this gold bangle embodies a refined and understated style. Its clean lines and subtle sparkle offer just the right amount of class without being overwhelming. This versatile bracelet enhances any outfit with a touch of brilliance, making it an ideal accessory for someone who values simplicity. Its design reflects her appreciation for elegance that speaks softly yet stands out with grace.

    Rowa’s Jewels take pride in offering not just jewellery, but treasures that resonate with the individuality and significance of each sister. As Raksha Bandhan approaches, let these jewellery designs be your go-to choice for celebrating the extraordinary bond you share with your sister.

  • NueGo partners with new film ‘Khel Khel Mein’

    NueGo partners with new film ‘Khel Khel Mein’

    Mumbai: GreenCell Mobility’s NueGo, an electric intercity bus brand, has announced a collaboration with the highly anticipated Bollywood film “Khel Khel Mein.” With an impressive ensemble cast including Akshay Kumar, Vaani Kapoor, Ammy Virk, Taapsee Pannu, Fardeen Khan, Pragya Jaiswal & Aditya Seal. This film promises to be a comedic and thought-provoking exploration of friendships and relationships.

    “Khel Khel Mein,” directed by Mudassar Aziz and produced by T-Series Films, Wakaoo Films, and KKM Film Production. The film will be released on 15 August 2024, and is expected to entertain audiences with an engaging storyline and stellar performances.

    This collaboration reflects NueGo’s dedication to innovation, sustainability, and cultural engagement, which complements the film’s dynamic and entertaining spirit. To commemorate this collaboration, NueGo is offering an exclusive 10 per cent discount on all flights. Passengers can take advantage of this offer by booking through the NueGo app and website (www.nuego.in) and using the code “KKM”. This special offer is only valid for a limited time and encourages environmentally conscious travelers to experience sustainable intercity travel at a reduced cost.

    GreenCell Mobility CEO & MD Devndra Chawla stated, “NueGo is excited to partner with the star-studded cast of Khel Khel Mein, including Akshay Kumar, Taapsee Pannu, Ammy Virk, and more! Get ready for a blockbuster journey that’s both thrilling and eco-friendly! Our partnership aims to accelerate awareness of comfortable sustainable inter-city travel, making every journey a greener one.”

    NueGo’s extensive network spans more than 100 cities across the country, ensuring that passengers not only arrive at their destination but also have a safe and comfortable journey. NueGo, a symbol of modern travel, offers dependability and comfort to travelers across the country.

  • Raheja Corp unveils ‘Azaadi Ki Dhun’

    Raheja Corp unveils ‘Azaadi Ki Dhun’

    Mumbai: In an interesting blend of creativity and patriotism, K Raheja Corp, India’s leading real estate conglomerate, unveils ‘Azaadi Ki Dhun’ – an acapella anthem from the group, especially penned and crafted to celebrate the spirit of India’s 77th Independence Day. This unique composition is more than just a song; it is a harmonious showcase of the incredible talent within K Raheja Corp, where every note, beat, and rhythm is brought to life purely through the power of the human voice. True to the acapella format, it makes no use of musical instruments.

    Sung by a chorus of gifted voices from within the organization, ‘Azaadi Ki Dhun’ is a testament to the versatility of vocal expression – an anthem from our people to India. Those who didn’t lend their voices contributed with an array of innovative sounds, ranging from hums and finger snaps to lip rolls and chest thumps, creating a rich tapestry of auditory experiences. The anthem features a fascinating imitation of several musical instruments—drums, shakers, trumpets, and bass guitars, all skilfully replicated by the people of K Raheja Corp.

    Speaking on the musical’s launch, Cheryl D’souza Waldiya, AVP – Corporate Communications, K Raheja Corp, “We are delighted with how ‘Azaadi Ki Dhun’ has come to life. This anthem is a celebration of K Raheja Corp’s commitment to building the nation, something we strive for each day, through our brands, that touch the lives of people across India. With no instruments and purely captivating voices, the lyrics resonate well, capturing the essence of what we stand for. What’s interesting is that we’ve involved on-site labourers, adding an authentic touch, making this anthem not just a piece of music, but a true representation of the spirit of real estate and the foundations upon which our country is built.”

  • Celebrate freedom with Fat Tiger’s 15 per cent off on orders over ₹399

    Celebrate freedom with Fat Tiger’s 15 per cent off on orders over ₹399

    Mumbai: Fat Tiger, a QSR chain, has announced a special Independence Day offer of 15 per cent off on all orders above ₹399. This limited-time offer is a great way for foodies to celebrate freedom while they enjoy their favorite items from the extensive and delicious Fat Tiger menu.

    As the nation prepares to mark its 78th Independence Day, Fat Tiger takes its clients on a gastronomic tour that represents the vast and diverse Indian cuisine. The range is endless starting with signature Boba Coffee followed by momos in various types, sandwiches as well as pizza.

    Celebrate independence with a diverse menu

    Fat Tiger offers a diverse menu, with Boba Coffee as the top choice, blending strong coffee flavors with chewy tapioca pearls. It’s perfect for this year’s Independence Day celebration.

    Momo enthusiasts can enjoy a variety of options, including traditional steamed momos and new varieties like wheat white sauce momo or masala soya smoky momo. These are satisfying snacks or full meals for any occasion.

    Fat Tiger’s sandwiches and pizzas also deliver great taste and satisfaction, from classic paneer tikka sandwiches to pizzas topped with fresh ingredients.

    A perfect time to savor the taste of freedom

    Enjoy a meal with friends and family this Independence Day with Fat Tiger’s 15 per cent discount on orders over ₹399. “If you have been a fan for a long or trying out Fat Tiger for the first time, this deal allows you to look through the menu while getting good value for money. Celebrate freedom by eating quality food that is both tasty and healthy!” said Fat Tiger co-founder and director Sahaj Chopra.

    Visit Fat Tiger, second floor, above more supermarket, near SBI, Rabindra Paly, Suri, 731101, or order online to take advantage of this Independence Day offer and make your celebration even more special.

  • Bigg Boss in Southern India boosts brand metrics, reveals new research

    Bigg Boss in Southern India boosts brand metrics, reveals new research

    Mumbai: Bigg Boss, is a cultural phenomenon in India and even more so in the Southern states. A recent study by Unomer Technologies has reinforced the reality of “All ad impressions aren’t equal” with the extraordinary jump witnessed in brand outcomes with exposure on Bigg Boss Tamil and Malayalam. The research examined brands across 19 different categories associated with the show, revealing a disproportionate elevation in top-of-mind awareness (57 per cent), consideration (26 per cent), and purchase intent (33 per cent) among core viewers compared to light viewers and non-viewers. The show continues to be a game-changer for brands, significantly enhancing brand disposition across sectors such as auto, BFSI, consumer durables, real estate, telecom, local retail, and the three major FMCG segments of food, home care, and personal care

    Bigg Boss in Telugu, Tamil and Malayalam remains an exclusive marquee content that delivers an immersive and attentive ad experience to a vast and diverse audience. The show attracted over 50 sponsors and 200+ advertisers, and garnered an impressive 150 billion minutes of consumption, reaching a total audience of 170 million.

    Unomer Technologies CEO Vinay Bapna weighed in on the research insights “Brands must seek ways to remain relevant to consumers, hence the choice of content they align with is crucial. The Tamil and Malayalam editions of Bigg Boss foster a deep emotional connection and empathy with the audience in their markets, which is maintained over time, offering brands a unique opportunity. Our data reveals significant improvements not only in brand awareness but also in down-the-funnel metrics like consideration and purchase intent among viewers, compared to those who didn’t watch the show.”

    Bigg boss

    Bigg boss

    1.2 per cent lift in purchase intent towards brands among Bigg Boss viewer vs non-viewer.

    The new season of Bigg Boss Telugu and Tamil commences from September 2024 on Star Maa and Star Vijay respectively. Disney Star head, entertainment ad sales & strategy Dev Shenoy stated, “Bigg Boss in Telugu, Tamil and Malayalam has demonstrated itself to be an exceptional content association for advertisers. Apart from large national brands, it is exciting to see regional brands experiencing remarkable growth in metrics across the funnel. We look forward to collaborating with brands across the spectrum for the upcoming season.”

    Brands associated with Bigg Boss have echoed the show’s positive impact on their business. While commenting on the multi-year collaboration with Bigg Boss, Haier Appliances India president NS Satish said “Bigg Boss continues to be the most popular and captivating entertainment among Telugu and Tamil-speaking audiences. Its ability to attract millions of homes to watch together and a loyal fan base has great synergy with our target audience. For any brand looking to make a significant impact in AP & Telangana and Tamil Nadu, Bigg Boss is not just an advertising opportunity—it’s a catalyst for growth. We’ve found that leveraging Bigg Boss as a launch platform accelerates market penetration and consumer acceptance in multiple ways.”

    Jos Alukkas MD John Alukka shared his experience, “We’re thrilled with our association on Telugu TV’s biggest reality show, which has significantly boosted our brand’s presence and reputation. The increased footfall in our stores underscores the show’s wide popularity among our audience, contributing to our sales growth and brand recognition.”

  • Angel One launches #AzaadiKaRaasta campaign for financial independence

    Angel One launches #AzaadiKaRaasta campaign for financial independence

    Mumbai: Angel One Ltd, a fintech player, focused on empowering individuals on their financial journey, launched its Independence Day #AzaadiKaRaasta campaign. The campaign features an impactful social-first approach that illustrates the journey towards financial freedom. The campaign celebrates the journey as much as the destination, acknowledging the effort, determination and perseverance required to gain control over one’s financial future.

    Angel One’s vision is to empower individuals by making financial independence an achievable goal for everyone. The #AzaadiKaRaasta campaign is a testament to this vision, honouring the relentless pursuit of financial freedom. Through this initiative, Angel One aims to inspire and support individuals on their journey, acknowledging that every step towards financial empowerment is a milestone worth celebrating.

    Highlighting this unique campaign’s objective, Angel One Ltd chief growth officer Prabhakar Tiwari commented, ”At Angel One, we are dedicated to empowering individuals to take control of their financial future. Our campaign, #AzaadiKaRaasta, is crafted to connect with people from all walks of life, regardless of age, profession or experience. By advocating for smart investing across a diverse range of financial products, we aim to equip every Indian citizen with the tools and knowledge necessary to achieve true financial freedom. This campaign honours the collective efforts of those striving for financial independence and contributing to the nation’s brighter future.”

    The film begins with a narration on the universal quest for financial freedom, showcasing diverse individuals on their path to financial independence. Through compelling visuals, it underscores the dedication and hard work needed to achieve this goal, highlighting scenes of people studying markets, making investments and celebrating milestones. The narrative emphasizes that financial independence requires persistent effort and smart decisions, concluding with a salute to those who strive for it, positioning Angel One as a supportive partner.

    The #AzaadiKaRaasta campaign embraces a comprehensive, multi-platform strategy, leveraging cutting-edge digital tools and creative approaches—including influencer collaborations and social media engagement, to captivate and connect with a diverse audience.

    Embed link: https://www.youtube.com/watch?v=RPcR9Yj1pLA

  • Cantabil Retail India Ltd announces Q1 FY 25 results

    Cantabil Retail India Ltd announces Q1 FY 25 results

    Mumbai: Cantabil Retail India Ltd, an apparel manufacturer and retailer, has announced the financial results for its quarter ended on 30 June 2024. For Q1, the company reported a revenue of Rs 127.9 cr. with an EBITDA of 39.4 cr. and net profit of Rs 11.4 cr. The company reported a revenue growth of 14.4 per cent, an EBITDA growth of 14.5 per cent. However, PAT stood at 8.9 per cent.

    The company is aggressively growing its presence around the nation to further consolidate its position in the market, both offline and online. As part of its robust retail strategy, Cantabil has opened 11 (net) new exclusive retail stores during the Q1 FY 25. The new apparel and accessories stores have been opened in different states across states and total store count stood at 545 at the end of Q1 FY 25. Cantabil has emerged as a prominent player in the retail industry and is steadfastly committed to further extending its presence across the length and breadth of India in the current year.

    Commenting on the result announcement, Cantabil Retail India Ltd CMD Vijay Bansal said, “FY 25 has started on a positive note with company delivering double-digit volume growth of 18 per cent in total and achieving a positive SSG. This was achieved despite a lower wedding season demand and heat wave conditions specifically in north India impacting the consumption.

    The above normal monsoon prediction and its progress so far is likely to translate into improvement in discretionary spending. That alongside government focus on consumption push bodes well for companies with strong brand loyalties and customer connect. Our strategic agenda of further expanding our reach with the aim of being ever more proximate and convenient to customers, reinforcing our brand promise, expansion into newer markets, diversification across various segments and categories, and ensuring an elevated shopping experience to our customers will help us to gain advantage of a revival in consumer demand. Cantabil is well-placed to leverage the next wave of growth in the segment by unlocking its various growth platforms. We see a strong demand rebound with the onset of the festival season in Q3 followed by the wedding and winter seasons.

    On the expansion front, the company accelerated its store expansion strategy by opening 11 stores (net) during the quarter.

    With a positive outlook on the growth prospects of both the Indian economy and the fashion apparel sector, we are determined to leverage our robust brand recall value to drive consistent, sustainable growth. We are confident that this business is well poised to shift gears and deliver substantial value to customers and shareholders going forward.”

    Report highlights: (In crores)

    Particulars

    Q1 FY 25

    Q1 FY 24

    REVENUE

    Rs 127.9

    Rs 111.8

    EBITDA

    Rs 39.4

    Rs 34.4

    PAT

    Rs 11.4

    Rs 12.3
  • Brands of Tomorrow season two to feature AKVO Atmospheric Water Systems

    Brands of Tomorrow season two to feature AKVO Atmospheric Water Systems

    Mumbai: AKVO Atmospheric Water Systems, has featured in the second season of Brands of Tomorrow, premiering on Disney+ Hotstar on 19 August 2024. This feature will delve into the founder & CEO, Navkaran Singh Bagga’s journey and his efforts to address global water scarcity through innovative atmospheric water generation technology.

    In Brands of Tomorrow, Bagga will share insights into his mission to create sustainable solutions for water accessibility. As the head of Akvo, he has focused on developing technology that generates drinking water from air, offering a renewable alternative amidst growing concerns over water resources.

    “I am honored to be featured on Brands of Tomorrow and to have the opportunity to share Akvo’s journey with a wider audience,” said Navkaran Singh Bagga. “Our goal has always been to provide a sustainable solution to one of the world’s most pressing issues—water scarcity. Through this feature, I hope to inspire others to join us in making a meaningful impact on global water conservation.”

    Since its founding in 2017, Akvo has expanded its reach globally, with installations in over 15 countries. The company’s atmospheric water generation systems produce an average of 100 million liters of water annually, underscoring their impact on communities facing water scarcity.

    Bagga’s inclusion in Brands of Tomorrow highlights his leadership in the clean-tech sector and his commitment to environmental sustainability. The feature will provide viewers with a deeper understanding of how Akvo’s technology works and the broader implications for global water conservation efforts.

  • KidZania India celebrates Independence Day with a Grand MahaWeekend

    KidZania India celebrates Independence Day with a Grand MahaWeekend

    Mumbai: KidZania India is set to celebrate India’s 77th Independence Day with a spectacular MahaWeekend filled with patriotic fervour and engaging activities from 15 to 19 August, offering Mumbaikars the perfect opportunity to make the most of their long weekend. This year, the child-sized city has joined hands with their purpose partners, Furtado’s School of Music (FSM), and DOMS to create an unforgettable experience for young citizens.

    The highlight of the event in Mumbai is the ‘KZ Voices of Freedom’ music performances, powered by FSM. Young musicians can showcase their talents in categories like piano, keyboard, vocals, guitar, ukulele, drums, saxophone, and violin. Participants can pre-register or register on the spot to perform live on the Instruments. All participants will receive exciting rewards, while the performers will be honoured with special gifts and KidZania hampers.

    Beyond music, KidZania and DOMS have lined up activities to unleash creativity amongst kids. Kids can express their vision of freedom through the ‘Freedom Expressions Mural Wall’, where they can paint, draw, or write their thoughts. Additionally, the stationary brand is organising a special Umbrella Painting Activity at KidZania on Independence Day, August 15th in Mumbai for kids and adults. This event aims to celebrate India’s heritage and culture through “DOMS celebrates Colors of India.”

    Speaking about the exciting long weekend, KidZania India’s head of marketing Hasmukh M Gorava said, “We, along with our purpose partners, are thrilled to create a truly memorable Independence Day experience for our young citizens. This MahaWeekend is a celebration of young India’s spirit, where they can explore their musical talents, unleash their creativity, and experience the thrill of performance. With activities like the ‘KZ Voices of Freedom’ music showcase, the exciting mural art, fun-filled games, and engaging challenges, we aim to inspire a sense of patriotism and pride in our nation’s heritage.”

    To encourage physical and mental agility, KidZania has introduced interesting games like the ‘Flag Frenzy Challenge,’ Match the Slogans, and Independence Day Art & Craft Activities that kids can enjoy.

    Adding to the excitement, KidZania will host a buzz-worthy flash mob that will be performed by their Zups to patriotic-themed songs. An Independence Day parade featuring children waving Indian flags and Zups dressed in different professions will further amplify the celebratory spirit. Along with this, F&B coupons will be given to all the FSM participants in Mumbai.

    The celebration brings together a unique blend of music, creativity, and fun, offering a platform for kids to showcase their talents and embrace the spirit of independence. From musical extravaganzas to thrilling challenges, the Maha Weekend promises to be a day filled with joy, patriotism, and wholesome family time.

  • Starbucks & New Era launch a new collection in India

    Starbucks & New Era launch a new collection in India

    Mumbai: Starbucks teams up with international street and lifestyle brand New Era to launch a limited-edition Starbucks x New Era collection in select stores across India. Celebrating individuality, style and coffee, this collaboration blends two cultures to bring out bold attitudes and unique stories, elevating the daily cup of coffee into a moment of fashionable self-expression.

    Inspired by Starbucks and New Era’s shared values of individuality and authenticity, this designer collection combines sophistication with spontaneity. With sleek monogram designs, the vibrant lineup of Starbucks drinkware and lifestyle merchandise encourages customers to express their unique style with confidence.

    Starting on 13 August for a limited time, the collection will be available at select Starbucks stores in India, while supplies last.

    Uniting New Era’s buzzing streetwear style with Starbucks mission to forge genuine human connections, the Starbucks x New Era collection provides a platform for sharing, amplifying and celebrating each individual’s unique story.

    Coffee and fashion lovers in India can deck out in three classic merchandise options while sipping their coffee in style. With its timeless and sleek design in neutral earth tones, khaki and black, this collection boosts self-confidence and infuses positivity, bringing fresh energy to streetwear lovers and creating moments of delight in their everyday lives.  

    Fans and fashion lovers can look forward to this limited-edition collection, starting at Rs 2500.