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Category: Marketing

  • Maruti Suzuki offers Electronic Stability Program+ as standard in Alto K10 and S-Presso

    Maruti Suzuki offers Electronic Stability Program+ as standard in Alto K10 and S-Presso

    Mumbai: In its commitment towards passenger safety, Maruti Suzuki India Ltd (MSIL), today, announced that the Electronic Stability Program+ (ESP) will now be available across its entire passenger vehicle product portfolio*. The Alto K10 and S-Presso are the latest models to be equipped with ESP, making this crucial safety technology a standard feature across all Maruti Suzuki cars. Notably, the Company has added ESP on these models without a price increment, underscoring its attention to addressing the evolving needs of customers.

    Equipping all its cars with ESP reflects Maruti Suzuki’s endeavour to democratize advanced features, delivering an exceptional value proposition to customers alongside a safer, more confident driving experience.

    Commenting on this, Maruti Suzuki India Ltd, senior executive officer, of marketing & sales Partho Banerjee said, “The addition of Electronic Stability Program+ as a standard feature on Maruti Suzuki product portfolio* aligns with our endeavour to democratize advanced features and it significantly increases the value proposition of our vehicles. This is a step towards ensuring that our customers enjoy enhanced safety through improved driving confidence regardless of the model they choose. At Maruti Suzuki, we believe that advanced technology should be accessible to all, and this reinforces our commitment to delivering high-quality vehicles that cater to the diverse needs of Indian consumers.”

    In addition to ESP, the standard safety suite on the Maruti Suzuki portfolio includes dual front airbags, ABS with EBD, reverse parking sensors, engine immobiliser, HEARTECT Platform, collapsible steering column, etc.

    How does Electronic Stability Program+ work:

    The Electronic Stability Program+ system counteracts a vehicle’s skidding movements, ensuring it remains in line with its natural path of motion. The ESP system, integrating the Anti-lock Braking System (ABS), Traction Control System (TCS), and Stability Control (SC), utilizes a range of sensors to measure the vehicle’s movement. This data is then processed by an electronic control unit to calculate and adjust the vehicle’s trajectory, enhancing stability and control.

  • Five start-up founders who leveraged tech to disrupt

    Five start-up founders who leveraged tech to disrupt

    Mumbai: Earlier this year, the Confederation of Indian Industry (CII) had highlighted in its report how Indian startups are likely to create 50 million new jobs and add $1 trillion to the economy by 2029-30 (FY30). The technological advancements witnessed in the last decade are proof of this projection, as they continue to help founders disrupt the industry with innovative solutions. From mobility to hospitality and even sectors such as media, gaming and entertainment, technological innovations have helped entrepreneurs claim new heights of success, from very early on.  

    Harnessing cutting-edge technologies, these young entrepreneurs have unlocked new benchmarks of success, building enterprises that deliver immense public value. We look at five such startup founders whose entrepreneurial passion has broken all barriers, and that too, early on in their lives.

    Ritesh Agarwal: Founded OYO Rooms in 2013 at the age of 19

    Ritesh’s extensive travel across India exposed a significant gap in the market—budget hotels that offered both affordability and quality service were hard to come by. This insight led to the creation of OYO in 2013. What began as a solution to a personal problem quickly evolved into one of the world’s largest hotel chains, now over 1.5 million rooms in more than 80 countries.

    By leveraging advanced technology, OYO has made booking affordable and quality accommodations effortless and accessible. Agarwal’s story is an inspiring example of turning a simple, idle observation into a global business. His other key achievements include being the youngest Shark on Shark Tank India Season 3 and getting featured in the Hurun Rich List with an estimated net worth of $1.1 billion, among others.

    Dilsher Malhi: Founded Zupee in 2018 at the age of 23

    Dilsher Malhi is the founder and CEO of Zupee, a skill-based gaming company, known for its flagship game Zupee Ludo. For Dilsher, the journey started in 2018, when after graduating with a B. Tech degree in Chemical Engineering from IIT Kanpur, he went on to pursue his passion with entrepreneurship and gaming. His technology-led innovation and gamification approach took him to create Zupee, which has become a leader in gaming innovation in the fiercely competitive online gaming industry. Dilsher and his team reinvented skill-based Ludo in an online avatar to empower users with learning and joy. In the process, Zupee did not only own a category, they actually established the category. Under his leadership, Zupee has 100 mn users associated with them. Featured on Forbes 30 under 30 Asia, 2021, the story of Dilsher goes on to prove that with passion and vision, everything is possible.

    Bhavish Aggarwal: Founded Ola in 2010 at the age of 25

    Bhavish Aggarwal is the co-founder and CEO of Ola, a ride-hailing platform. His journey began in 2010, when, after earning a B. Tech degree in Computer Science and Engineering from IIT Bombay, he decided to transform the transportation industry in India. Bhavish’s vision was to leverage technology to create a convenient and affordable solution to the country’s chaotic commuting challenges. What started as a small operation in Mumbai quickly expanded into a nationwide network, offering services in over 250 cities. Under his leadership, Ola has grown into a diversified mobility platform, branching into electric vehicles, food delivery, and financial services. Bhavish’s relentless pursuit of innovation has not only disrupted the traditional taxi industry but has also made Ola a household name across India

    Pavan Guntupalli (24), Aravind Sanka (25), and SR Rishikesh: Co-founded Rapido in 2015

    Within 9 years of its inception, Rapido undertook technology and business innovation to foray into all three verticals of ride hailing services, including Rapido Bike-taxis, Auto rickshaw, and cabs. Rigged with technology, the app connects commuters with bike taxis for an easy and pocket-friendly way of getting around cities quickly. Services are now available in more than 100 cities. Rapido is expanding its ride offerings in more cities, looking to further strengthen its position as a ride-hailing leader with its zero-commission model.

    Azhar Iqubal: Co-founded Inshorts in 2013 at the age of 22

    Azhar Iqubal is the Co-founder and CEO of Inshorts, a cutting-edge content discovery platform that has revolutionised how news is consumed in the digital age. At 22, Azhar recognised the need for a more efficient way to access information, especially in a world where attention spans are shrinking. Leveraging his technical expertise and an understanding of user behaviour, he co-founded Inshorts in 2013. The platform uses algorithms to curate and summarize news into 60-word snippets, delivering concise and relevant content to millions of users daily. Azhar’s tech-driven approach streamlined news consumption and also set a new standard in the media industry. Under his leadership, Inshorts has become a go-to source for quick, reliable news, proving that innovation in technology can fundamentally make a difference in how information is disseminated and consumed.

  • Mithila Palkar comes on board as a brand ambassador for Juleo

    Mithila Palkar comes on board as a brand ambassador for Juleo

    Mumbai: Known for her poised and elegant personality and youthful characters in Little Things and The Girl in the City, Mithila Palkar is a popular face in the entertainment industry. Embarking on a new journey, she has adorned the role of brand ambassador for Juleo, a Trusted Exclusive Singles Club. She has portrayed characters reflecting her persona: authentic, go-getter, and a modern woman on a quest for real love and genuine relationships.

    An avid believer in real love, Mithila feels that Milne se hi pyaar hota hai. She resonated with Juleo’s mission and campaign of helping people find real love via meeting fast. Seeking inspiration from traditional Indian matchmakers, Juleo focuses on fostering genuine, real-life meetings through an approach to making modern dating and matrimony more responsible and healthy. Onboarding Mithila is a strategic move aligned with Juleo’s long-term expansion strategy and brand-building initiatives. As a part of this association, she will feature in its upcoming marketing initiatives, including social media campaigns.

    Juleo founder and CEO  Varun Sud said, “From dating app burnout to mental health toll and scams, singles  today face unreal challenges in their journey to find real love.”

    He added, “By associating with a millennial icon like Mithila Palkar, we want to ignite a movement for responsible and safe dating/matchmaking. Her values, authenticity, and approach to finding a partner mirror Juleo’s, which made her the natural candidate for us. We are excited to welcome her onboard and wish to bring a positive paradigm shift to solve loneliness. We invite singles to apply for Juleo Membership and take a meaningful step towards finding real love.”

    Mithila Palkar shared, “I am excited to partner with Juleo. When Juleo approached me, I was bowled over by their fresh approach to matchmaking. Their vision to foster meaningful relationships in real life that provide emotional support, companionship, and a sense of belonging deeply resonates with me. Juleo is on a mission to promote matchmaking in a safe and responsible manner, and encourage singles across the world to come and be a part of this transformative movement.”

    Roping in Mithila is the first step in Juleo’s journey. The company has ambitious plans to become the de facto choice for finding a partner.

  • Personal Loan Eligibility Calculator: Estimate Your Loan Potential

    Personal Loan Eligibility Calculator: Estimate Your Loan Potential

    A personal loan eligibility calculator is a tool that helps one calculate one’s capability of taking a personal loan from a lender according to their terms and conditions. For checking this eligibility the calculator considers different factors such as monthly income nature of employment, CIBIL score, etc. So, to experience a smooth approval process one must know these criteria. These calculators can be used by both self-employed and salaried people. One only needs to enter the essential details like loan amount, interest rate and tenure and they can understand whether they’re capable or not. This article will cover everything about the personal loan eligibility calculator from benefits to the documentation required.

    Factors Affecting Personal Loan Eligibility 

    Various lenders offer personal loans and the easiest way to get these loans is through an app. Research the best app for personal loans before applying. Apart from selecting the app, one must consider various factors that affect loan eligibility. These factors are mentioned below.

    Age

    Lenders consider your age during the approval process because this determines your ability to repay the loan. So a borrower must be 18 or above.

    Monthly Income

    Another considerable factor is the monthly income earned. Most lenders consider this to check your repayment ability. Also, the higher will be your income, the higher the amount of loan you’ll be able to apply for.

    Credit Score

    This is one of the crucial factors lenders consider when deciding to approve your application or not. This indicates the lenders about your repayment ability and how well you settled your earlier debts. Most lenders ask for a minimum score of 750. 

    Employment Nature

    A personal loan can only be applied for if one has a stable income. This stale income can come from two sources, either from your job or from your business. So lenders check whether you have stable employment to repay the loan or not.

    Documents Required for Personal Loan

    A loan application requires some documents to be submitted to get the approval. Some of the essential required documents include the following.

    Identity Proof

    Lenders ask for your identity proof to save themselves from the risk of defaulting borrowers. An ID helps to inform the lenders that you’re a permanent citizen of India and will not leave the country after taking a loan. One can provide Aadhar, PAN, etc for this proof.

    Address Proof

    Lenders ask for your address proof to be sure that you have a residential address. For this, they might ask you for documents like electricity bills, utility bills etc.

    Income Proof

    They ask for your income proof to be sure that you’re capable of repaying the loan. For this, they ask for your salary slips or if you’re a business owner then your profit & loss statements. So, one must arrange everything in advance.

    Employment Proof

    Lenders ask for employment proof because this helps them know you’re capable of repaying the loan. Also, this reduces the risk of defaulting on the loan. So make sure you can provide the offer letter or any other employment proof.

    Benefits of Personal Loan Eligibility Calculator

    Personal loan eligibility calculators offer various benefits. The best app for personal loan can provide an intuitive and accurate calculator which will help you in many ways. Let’s look at the key advantages offered by the personal loan eligibility calculator.

    Select the Right Loan Amount

    The eligibility calculator suggests the maximum amount you can apply for based on your financial situation. This helps in selecting the right loan amount which can be easily repaid by you. This will improve your chances of approval.

    Knowing EMIs in Advance

    After you decide on the loan amount you want to take, the next step is to check the EMIs. If the EMIs are higher, one can lower the amount of loan that they wish to take. 

    Finding Alternate Sources

    Another benefit of using an eligibility calculator is that it tells you whether a particular lender will meet your requirements. This in turn helps consider other alternatives that can help you get financing. 

    Quick Calculation

    The calculator offers a quick and convenient way to check eligibility. These calculators require a few inputs to provide you with the calculation. They include loan amount, tenure, interest rate, etc.

    Conclusion

    A personal loan eligibility calculator helps one check their eligibility before applying for a personal loan from a particular lender. This helps one understand whether the lender meets their requirements or not. Apart from this, various other eligibility calculators offer several benefits like selecting the right loan amount, knowing EMIs in advance, considering alternate sources, quick calculation, etc. However, only considering the benefits is not enough. You must research thoroughly which calculator might suit your requirements.

  • Bagzone Lifestyles Pvt Ltd launches Lavie Signature

    Bagzone Lifestyles Pvt Ltd launches Lavie Signature

    Mumbai: Bagzone Lifestyles Pvt Ltd, the parent company behind brands like Lavie and Lavie Luxe, has announced the launch of Lavie Signature, a standalone online-exclusive brand. Positioned between Lavie and Lavie Luxe, Lavie Signature aims to redefine premium by making high-quality bags accessible at affordable prices.

    With bags priced between Rs 2000 and 3500, Lavie Signature targets customers seeking a balance of style and value. Each bag is made from durable PB fabric and features high-grade metal hardware, including a distinctive chunky logo. The brand integrates modern design elements like the monogram laogo, color block patterns, and quilting, positioning Lavie Signature as a trendy choice for consumers.

    “With the rise of digital shopping and the increasing demand for mid-range premium products, Lavie Signature is our response to these evolving trends. We are excited to offer high-quality, stylish bags at an accessible price point, bridging the gap between premium and affordability. This collection is designed to cater to the modern shopper who values both sophistication and value, and we are confident that Lavie Signature will meet their needs while setting a new standard in the fashion accessories market,” said Bagzone Lifestyles Pvt Ltd CEO Ayush Tainwala.

    This strategy targets a digital-savvy audience, positioning Lavie Signature as a leading brand for premium bags on online platforms. The immediate goal is to build awareness and establish its identity as a premium brand, while the long-term focus will be on expanding the product range and increasing market share in the premium category. With Lavie Signature’s launch, the parent company continues its commitment to innovation and delivering a seamless online shopping experience through this exclusive brand.

    Lavie Signature products are exclusively available on Myntra.
  • Rohit Sharma joins forces with Fittr

    Rohit Sharma joins forces with Fittr

    Mumbai: Rohit Sharma has announced a partnership with Fittr, a fitness platform. This collaboration introduces the Fittr Hart ring, a smart ring designed to seamlessly integrate health tracking into everyday life, making fitness more accessible, personal, and engaging for millions of Indians.

    In a nation where the pressures of modern life are increasingly taking a toll on health, this partnership couldn’t be more timely. With a mission to inspire a shift from sedentary habits to active lifestyles, Rohit Sharma and Fittr are poised to lead India towards a new era of well-being, where fitness is no longer a luxury but a way of life.

    The Fittr Hart ring isn’t just another piece of wearable tech. It’s a game-changer. This sleek, stylish ring tracks everything from your daily steps, activity to your sleep quality, hrv, heart rate, spo2, recovery, stress levels, skin temperature and even Vo2max, offering real-time insights into your health. But it doesn’t stop there, the Fittr Hart ring is designed to adapt to you, setting personalised goals based on your recovery patterns and overall health, ensuring that you’re not just working out-you’re working out smarter.

    Rohit Sharma, represented exclusively by Rise Worldwide, has long been a proponent of maintaining peak physical condition, and is enthusiastic about what this partnership means for India. “Fitness isn’t just about hitting the gym—it’s about understanding your body and making informed choices every day, regarding overall wellbeing.” Sharma said. “The Fittr Hart ring will be a tool for people to take control of their health in a way that’s simple, effective, and most importantly, personalized.”

    Fittr founder & CEO Jitendra Chouksey sees this partnership as a catalyst for widespread change. “Partnering with Rohit Sharma allows us to connect with people from all walks of life-athletes, professionals, and everyone in between. The Fittr Hart ring is our way of saying that fitness is for everyone, and we’re here to support you every step of the way.”

    Fittr’s journey from a passion project to a global fitness community has been nothing short of extraordinary. With over two million users across 150 countries, the platform has empowered countless individuals with expert coaching, nutrition advice, and a supportive community. The Fittr Hart ring represents the next step in this journey, embodying Fittr’s commitment to making fitness not just accessible, but an integral part of daily life.

    This partnership between Rohit Sharma and Fittr is more than just a collaboration—it’s a call to action. It’s an invitation to every Indian to take charge of their health, to embrace the future of fitness, and to join a movement that’s about more than just numbers. It’s about living better, feeling better, and being better.

  • When to invest in a CRM for your business

    When to invest in a CRM for your business

    As the founder of multiple ventures, including a growing SaaS startup, I’ve learned that timing is everything when it comes to investing in the tools that can drive your business forward. One such tool that has become indispensable in today’s competitive landscape is a customer relationship management (CRM) system. But the question many entrepreneurs grapple with is: when is the right time to implement a CRM? Here’s a guide to help you navigate this crucial decision.

    Early stage: Laying the groundwork for success

    Starting a business is a whirlwind of activity, and it’s easy to overlook the importance of organized customer data. However, the early stages of your business are precisely when you should consider investing in a CRM. By establishing a system from the outset, you can create a strong foundation for managing customer relationships as your business grows. A well-implemented CRM ensures that your team is equipped with the tools to track interactions, automate routine tasks, and ultimately, build meaningful relationships with clients right from the start. Tools like ENTERA CRM are designed to help entrepreneurs set this strong foundation, providing a simple yet powerful platform that grows alongside your business.

    Rapid growth: Scaling with confidence

    Growth is a double-edged sword. While it’s a sign that your business is on the right track, it also brings challenges—particularly when it comes to managing an expanding customer base. As someone who has navigated the complexities of scaling a business, I can attest to the importance of a CRM during periods of rapid growth. A CRM not only helps in automating customer interactions but also ensures that no client slips through the cracks. This allows your team to maintain a high standard of service even as the volume of work increases. Investing in a CRM at this stage can make the difference between growth that’s sustainable and growth that’s chaotic. ENTERA CRM, in particular, is built with scalability in mind, ensuring that as your business grows, your customer relationships remain strong and organized.

    Expanding offerings: Understanding your customers better

    When your business reaches the point where you’re expanding your product or service offerings, understanding your customers becomes even more critical. A CRM can provide the insights needed to tailor your offerings to meet the evolving needs of your market. By analyzing customer interactions across various touchpoints, you can refine your strategies and enhance the overall customer experience. This not only leads to higher customer satisfaction but also drives loyalty and repeat business. ENTERA CRM excels at providing these insights, helping businesses fine-tune their approach and stay aligned with customer needs as they evolve.
    Improving efficiency: Streamlining operations

    Efficiency is the backbone of any successful business. If you find that your operations are becoming bogged down by manual processes or miscommunication between departments, it may be time to consider a CRM. Implementing a CRM can streamline workflows, foster collaboration, and act as a centralized hub for customer data. This allows your team to focus on what matters most—whether that’s innovating new products or scaling your marketing efforts. The result is a more agile and responsive organization, capable of adapting to market changes swiftly.

    Enhancing customer relationships: Building long-term loyalty

    At its core, a CRM is about relationships. It’s about showing your customers that you value them, that you’re committed to their success as much as your own. A robust CRM system enables you to deliver personalised service, anticipate customer needs, and foster long-term loyalty. In my experience, businesses that invest in building strong customer relationships are the ones that thrive in the long run.

    Making the right choice for your business

    There’s no one-size-fits-all answer to when you should invest in a CRM. It depends on your business’s stage of growth, the complexity of your offerings, and your operational efficiency. However, when the time is right, choosing the right CRM can be a game-changer. At ENTERA, we believe in empowering our customers to grow and succeed by providing them with the tools and insights they need to build stronger relationships and drive their businesses forward.

    By investing in a CRM at the right time, you can set your business on a path to sustained growth, stronger customer relationships, and long-term success.

    The article has been authored by Entera founder Sharad Goyal.

  • Celebrate Raksha Bandhan with CaratLane’s Disney-inspired jewellery

    Celebrate Raksha Bandhan with CaratLane’s Disney-inspired jewellery

    Mumbai: India’s omnichannel jewellery brand, CaratLane – a Tanishq partnership, has launched its latest collection, bringing iconic Disney stories closer to home, in the form of wearable art. With over 80 adorable designs, this collection celebrates beloved characters and stories from Disney’s Mickey & Friends and Winnie the Pooh to Disney Frozen and Disney Princess, appealing to young teens and women. Just in time for Raksha Bandhan, the collection makes the perfect gift to celebrate childhood memories.

    Inspired by Disney’s classic stories, this extensive range features contemporary and intricate designs that embody the diverse personalities and nuanced qualities of the beloved Disney characters. Combining Disney’s timeless storytelling with CaratLane’s craftsmanship, the collection offers wearable art perfect for young fans. Standout designs include the “Disney Cinderella Magic Heels Pendant,” “Disney Mickey Mouse Personalised Necklace,” “Disney Frozen Snowflake Pearl Necklace,” and the “Disney Little Mermaid Diamond Star Ring”.

    Each piece is designed to evoke nostalgia, allowing fans in India to celebrate their favourite characters and cherished tales with jewellery cast in 14 KT gold, embellished with diamonds, enamel, gemstones, and pearls, with prices starting from Rs 5000.

    As Raksha Bandhan approaches, this collection offers a perfect gifting option, celebrating the cherished bond between siblings with enchanting pieces.

    CaratLane VP marketing Jennifer Pandya said, “We’re thrilled to weave Disney’s timeless storytelling into our latest collection, allowing customers to wear jewellery inspired by their favourite characters every day. This enchanting collection allows us to become relevant to teens and tweens, along with their mothers.

    Leading up to the festival of Raksha Bandhan, this Disney-inspired collection is a wonderful addition to the CaratLane designs, making for thoughtful and memorable gifts that symbolise love and protection.”

  • Promax India Awards 2024: Celebrating excellence in entertainment marketing and promotion

    Promax India Awards 2024: Celebrating excellence in entertainment marketing and promotion

    Mumbai: Promax India Awards 2024 is set to return for its 22nd edition, celebrating the best and brightest in media and entertainment marketing promotion and design. This year, the awards ceremony will be held virtually to ensure the event reaches audiences far and wide. The awards promise to be a spectacular showcase of talent, honouring the most creative minds in the industry.

    Taking place on 22 August at 4:00 PM IST, the Promax India Awards 2024 will be streamed live from the official Facebook page. This virtual showcase will bring together leading brands, creative minds, and visionary talents nationwide to celebrate excellence in the entertainment industry.

    With 57 categories recognising the industry’s most innovative and dynamic work, the awards will spotlight everything from brand image promotion to innovative uses of social media, acknowledging the multifaceted talents that contribute to the industry’s success.  Key Promax India Awards 2024 categories include Best Brand Image Promo, Best Ident, Best Social Media Campaign for a Channel or Brand, Best Drama Campaign, Best Movie Promo, and many more.

    The decision to host the Promax India Awards 2024 virtually underscores the importance of accessibility and inclusivity in today’s digital age. By bringing the event online, Promax India ensures that the celebration of excellence in entertainment marketing reaches not just industry insiders but fans and enthusiasts across the globe.

    “We are excited to bring the Promax India Awards 2024 to a virtual platform, enabling us to reach an even wider audience while celebrating the incredible work being done in our industry,” said Promax India conference director Andy Chua.

    With a legacy of 22 editions, the awards continue to inspire marketers, designers, and creators who push the boundaries of what’s possible. Tune in live on 22 August at 4:00 PM IST on the official Facebook page to witness the unveiling of this year’s winners and celebrate the brilliance of India’s entertainment industry. For the complete list of nominees, how you can watch The Awards Show online, and to stay updated on Promax India, please visit our official website and follow us on social media.

  • Spinny announces ‘Spinny Freedom Days’

    Spinny announces ‘Spinny Freedom Days’

    Mumbai: In celebration of 77 years of freedom, Spinny, a used car platform, announces ‘Spinny Freedom Days’ with total discounts for customers valuing up to ₹77 lakh in discounts every day from 15 to 18 August 2024

    The freedom sale is on the complete assortment of over 10,000 used cars on the platform. Customers can expect savings of up to ₹50,000 on their car purchase, exchange, or upgrade.

    With Spinny owning its integrated quality centers for refurbishment, every car on the platform is assured of 200 points of quality and comes standard with a five-day no-questions-asked money-back guarantee, and a one-year warranty. With the fastest loan approval processes and attractive interest rates, customers can have their loans approved on the same day.

    Spinny operates more than 57 car hubs across the country with a total parking capacity of over 20,000 cars and operates with five more hubs specific for dealer partners. In 2022, Spinny launched its flagship and India’s largest experiential hub in Bengaluru, another Spinny Park in Pune, Kochi, and Ahmedabad in 2023, & Jaipur in 2024. Over the last couple of years, Spinny has had a cumulative customer base of over two lakhs, and almost 54 per cent of car purchases are done online from Spinny’s online platform.