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Category: Marketing

  • The role of innovation in keeping B2B loyalty programs relevant

    The role of innovation in keeping B2B loyalty programs relevant

    Mumbai: In today’s dynamic and fast-paced business landscape, customer loyalty is no longer something that can be taken for granted. For B2B companies, loyalty programs have become essential for building strong and sustainable relationships between brands and their partners. The value of these programs lies in their ability to not only retain but also engage customers, channel partners, distributors, and suppliers.

    However, the real challenge is keeping these programs relevant, especially in an era of rapid digital transformation. The modern B2B buyer is more informed, more demanding, and less loyal than ever before. The key to keeping these programs relevant and impactful is innovation. By leveraging new technologies, data analytics, and personalization, businesses can transform loyalty programs into powerful tools that not only engage customers but also drive growth.

    The evolution of B2B loyalty programs

    B2B loyalty programs have evolved significantly over the past few decades. Traditionally, they were centred around basic rewards systems—points for purchases, discounts, and tier-based benefits. However, as technology advanced and market dynamics shifted, these traditional methods became less effective.

    Today’s business customers expect personalized experiences, seamless digital interactions, and rewards that go beyond monetary incentives. The transformation from transactional to relational loyalty is now in full swing, and innovation is at the heart of this shift.

    Brands must not only adapt but actively embrace new technologies and trends to remain competitive. The loyalty landscape is changing fast, and the programs that thrive will be those that place innovation at the forefront of their strategy.

    Innovation: The lifeblood of modern loyalty programs

    Innovation in loyalty programs is no longer optional; it is essential. Here’s how businesses can leverage innovation to keep their loyalty programs relevant and impactful:

    1. Personalisation powered by data & AI

    One-size-fits-all loyalty programs are a relic of the past. Today’s B2B customers are expecting the same level of personalization they receive in their B2C interactions. This is where data and AI play a pivotal role.

    By harnessing data analytics, companies can build detailed customer profiles that capture everything from past purchase behaviours to engagement preferences. AI can further enhance this by predicting future actions, enabling businesses to offer highly personalized rewards, offers, and experiences tailored to individual customers or segments.

    2. Gamification for engagement

    Gamification has proven to be an effective strategy in B2C loyalty programs, and it’s now making waves in B2B as well. Gamifying the user experience not only makes it more engaging but also encourages repeat interactions, driving sustained customer loyalty.

    By introducing elements such as leaderboards, point systems, and badges, businesses can turn mundane transactions into rewarding experiences. For example, a loyalty program could offer points for completing tasks such as attending webinars, participating in product training, or completing surveys. These points could then be redeemed for valuable rewards, creating a sense of achievement and encouraging deeper engagement with the brand.

    This strategy transforms transactional relationships into interactive journeys, making the customer feel more connected to the brand.

    3. Seamless omnichannel integration

    In today’s B2B environment, clients engage with companies across multiple channels, including digital platforms, in-person meetings, email, and mobile apps. To maintain loyalty, it’s crucial that businesses offer a seamless, integrated experience across all touchpoints.

    This is where omnichannel integration becomes crucial. An omnichannel loyalty program ensures that customers can engage with a brand consistently, regardless of the platform. Whether they are placing orders through a sales representative, checking product availability on a mobile app, or attending an industry event, their loyalty points, rewards, and interactions should be synchronized in real-time.

    Additionally, omnichannel integration allows businesses to gather a comprehensive view of the customer journey, providing valuable insights that can be used to further optimize and personalize the loyalty experience.

    4. Leveraging blockchain for transparency & security

    With an increasing focus on transparency, security, and trust, blockchain technology is emerging as a game-changer in B2B loyalty programs. Blockchain’s decentralized ledger system ensures that all transactions are transparent, traceable, and secure, making it an ideal solution for managing loyalty points and rewards.

    By adopting blockchain, companies can ensure that loyalty points are accurately recorded and cannot be altered or manipulated. It also makes the redemption process more secure and transparent, giving customers peace of mind that their accumulated rewards are legitimate and safe.

    Blockchain can also be used to streamline loyalty ecosystems by allowing multiple companies to collaborate on joint loyalty programs. These decentralized ecosystems make it easier for customers to earn and redeem points across multiple businesses, enhancing the value and appeal of the loyalty program.

    5. Sustainability as a loyalty driver

    Sustainability is no longer just a buzzword; it’s a key consideration for many B2B customers. Companies are increasingly seeking to align with brands that prioritize environmentally friendly practices and demonstrate a commitment to social responsibility.

    By integrating sustainability into their loyalty programs, businesses can resonate with this growing demand. For example, loyalty points could be awarded for adopting sustainable business practices, such as reducing carbon emissions or choosing eco-friendly suppliers. Alternatively, rewards could include donations to environmental causes or the ability to invest in green initiatives.

    The future of B2B loyalty programs

    As B2B markets become more competitive, the pressure to retain clients and maintain long-term relationships is intensifying. Innovation in loyalty programs is no longer a “nice to have”; it is a necessity for businesses looking to stay ahead. By harnessing data, embracing personalization, and providing omnichannel engagement, businesses can create loyalty programs that resonate with modern B2B clients.

    The future of B2B loyalty lies in creating programs that go beyond transactional rewards. Instead, businesses must focus on building loyalty through trust, value, and meaningful experiences. Innovation is the key to achieving this, ensuring that B2B loyalty programs remain relevant, engaging, and capable of driving sustained growth in the years to come.

    This article has been authored by Almonds AI co-founder & CEO Abhinav Jain

  • Uber brings black back to India

    Uber brings black back to India

    Mumbai: Uber, a ridesharing app today announced the launch of its upscale Uber Black category, starting with Mumbai next week. This new addition is a step towards addressing the growing preference of Indian customers towards premium offerings and Uber’s ability to deliver a new standard of on-demand mobility in premium cars.

    Uber Black offers a range of cushioned features designed to elevate the ride with unparalleled comfort, style and convenience.

    ●    Brand new, higher-end cars to ensure consistent vehicle quality

    ●    Top-rated drivers, trained by our fleet partners

    ●    In-app experience while booking the ride to keep passenger comfort front & centre

    ●    The magic of on-demand mobility for those who desire a well-appointed experience

    Riders will get to enjoy in-car amenities and on-trip preferences, ensuring a consistently high-quality experience. Uber Black allows for a personalized ride with customizable features like quiet mode, temperature control, and help with luggage. So if you’re dialling into a conference call on the way to work, you can request a quiet trip – without any music or conversation with the driver – to maximise productivity. You can opt for cooling to be turned up or down before you even hop into the car. With extended wait times, riders benefit from an additional 5-minute pickup window without incurring a waiting fee, offering greater flexibility. These new features also take out the guesswork for drivers looking to give riders a 5-star ride.

    Commenting on the launch, Uber India and South Asia president Prabhjeet Singh said, “We are thrilled to bring Uber Black back in an all-new avatar to meet the evolving aspirations of Indian customers and introduce the business class of back seats on Indian roads. As the largest on-demand mobility network with industry-leading matching, routing, and pricing tech and scaled fleet operations – we are bringing the magic of consistent high-quality service and premium comfort with Black. As India’s leading multimodal mobility service, Uber endeavours to cater to the full spectrum of riders, from those seeking affordable rides on two or three wheels to those who desire a truly well-appointed experience in premium vehicles.”

    How to book an Uber Black Trip:

    Open the Uber app and enter your destination in the ‘where to’ box

    ●    Select Uber Black at the bottom of the screen

    ●    Select your on-trip preferences  

    ●    Review the booking details including the price for the trip and tap Confirm Black

    ●    Enjoy your ride
     

  • HSBC, OMG India & Tribes Communication launch futuristic lounge at GFF 2024

    HSBC, OMG India & Tribes Communication launch futuristic lounge at GFF 2024

    Mumbai: Tribes Communication, in collaboration with Omnicom Media Group India (OMG India) announced its successful orchestration of HSBC’s participation at the Global Fintech Festival (GFF) 2024, held at the Jio World Centre in Mumbai from 28 to 30 August. The Global Fintech Festival 2024, now in its fifth edition, serves as a platform for policymakers and industry leaders to discuss the fintech ecosystem.

    As the event’s agenda partner, HSBC, a client of OMG India, presented global solutions focused on connectivity and innovation in the financial sector through AI. The banking institution’s lounge, developed with Tribes Communication and OMG India, offered insights into the future of finance, highlighting HSBC’s focus on digitalisation and AI integration.

    Key elements of the HSBC lounge included the HSBC Live with Card experience on the Apple Vision Pro, showcasing the bank’s innovative offerings. Visitors could also engage with an AR photo booth and explore the Oculus Metaverse of HSBC’s NRI services via Meta Quest Pro. The Zing money transfer application was demonstrated, and an LED screen displayed customer service offerings accessible by scanning a QR code. Additionally, a Visa card demo launch and a large LED tree contributed to the lounge setup.

    The event also introduced HSBC’s partnership with BookMyShow, enhancing the lounge experience and reinforcing HSBC’s role in digital finance solutions.

    Speaking of the event, the brand’s agency on record – Omnicom Media Group India chief content officer Shailja Saraswati said, “Our partnership with HSBC over the years has been a stellar journey of creating memorable experiences and bringing extraordinary events to life. We are thrilled to have further raised the bar – driving deeper resonance to HSBC’s commitment to innovation and connectivity. With an immersive, digital-first lens catering to the brand’s vision and the flavour of the event, we’ve harnessed the power of storytelling and impeccable execution to create moments that resonate and inspire.”

    The occasion not only highlighted HSBC and OMG India’s forward-thinking approach to orchestrating impactful marketing in financial services but also demonstrated Tribes Communication’s commitment to creating cutting-edge experiences that resonate with global audiences, and showcased an amalgamation of design and technology by bringing alive the 360-degree peripheral content at the lounge.

    “Partnering with HSBC has allowed us to push the boundaries of what’s possible in terms of experiential design. Our goal was to create a space where visitors can not only see but feel the future of banking, which will be focused on responsible AI. This partnership reflects our dedication to delivering pioneering, tech-driven experiences for our clients and also echoes our core values of crafting a future that is inclusive, equitable and sustainable,” said Tribes Communication MD & chairman Gour Gupta.

  • From script to society: How a holistic education breeds better filmmakers in advertising

    From script to society: How a holistic education breeds better filmmakers in advertising

    Mumbai: The integration of storytelling into our digital reality is seen as a defining feature by data scientists, highlighting the increasing significance of stories as valuable virtual commodities that encapsulate the essence of a society’s culture and identity. It delves into various societal domains, including politics, environment, religion, economy and language, offering a comprehensive understanding of human existence from the microcosm of family units to the macrocosm of complex societal structures.

    In media and film, we uncover how storytelling has become a defining characteristic in our increasingly digitised landscape. From politics to language and personal anecdotes to global issues, storytelling transcends boundaries to offer a holistic understanding of human existence. Crafting a compelling story is described as a blend of artistic expression and technical skills, requiring a deep understanding of narratology and an interdisciplinary perspective. Cultural agencies foresee storytelling emerging as a highly coveted skill in the 21st century, emphasising its pivotal role in conveying intangible aspects of culture and societal narratives.

    Taking some cases from brands like Soul Flower, Domestic, Jnanapravaha and Bamboo U, their one-to-one network-based advertising is relevant, cost-effective and innovative in connecting and appropriating the idea of advertising in the social domain. It validates the nature of advertising and the true intent for finding business while not mellowing down their ideological standpoint.

    The enduring relevance of media in contemporary society and the imperative of holistic education in nurturing filmmakers equipped to craft narratives that resonate with audiences and shape cultural discourse have never been so crucial. The world’s impacting research investigates the transformative journey of moving image, exploring how holistic education cultivates proficient filmmakers to become adept at storytelling in general and specifically advertising.

    This is why formal education in filmmaking has a huge role to play. Through such courses, they delve into the fusion of artistic expression and technical prowess essential for crafting compelling narratives, drawing from insights in narratology and interdisciplinary studies.

    Formal courses in filmmaking traverse diverse societal domains, ranging from politics to language, providing a holistic comprehension of human existence. The evolving advertising landscape underscores a shift from traditional heavy production to personalised influence-based approaches, creating opportunities for independent and knowledgeable storytellers.

    In light of the enduring significance of media and the evolving advertising landscape, this research underscores the critical role of holistic education in nurturing filmmakers equipped to shape cultural discourse and engage audiences effectively. In today’s fast-paced digital age, effectively conveying cultural nuances and societal narratives is more critical than ever.

    Education in advertising has traditionally followed a structured path, focusing on technical skills rather than holistic development. However, this approach often limits the creativity and innovation necessary for compelling storytelling in today’s dynamic landscape. The shift towards holistic education recognises the importance of nurturing well-rounded individuals who can craft compelling narratives that resonate with diverse audiences.

    The article has been authored by Anant National University assistant professor and head of the centre for moving image – Prof Akash Gaur.

     

  • Skechers signs Yastika Bhatia as its new India brand ambassador

    Skechers signs Yastika Bhatia as its new India brand ambassador

    Mumbai: Skechers, the comfort technology company, has announced Indian cricketer Yastika Bhatia as its newest brand ambassador for the performance category in India. Bhatia is the first female player to join Skechers for cricket boots, following Ishan Kishan’s addition to the team earlier this year. The boots will launch on 30 September, and Bhatia will also feature in marketing campaigns for Skechers performance and lifestyle collections, aiming to expand the brand’s presence in India’s sportswear market.

    Bhatia, a rising star in the Indian women’s national cricket team and a member of the Mumbai Indians Women’s team, debuted for the Indian women’s team in September 2021 against Australia. Known for her left-handed batting and effective wicket-keeping, she has played in various formats, including One Day Internationals (ODIs) and Twenty20 Internationals. Her performance under pressure and contributions with both batting and wicket-keeping have made her a valuable asset to the team.

    Skechers Asia Pvt Ltd CEO Rahul Vira said, “We believe supporting women’s cricket is both important and essential – both as a company that cares about the sport and one that wants to build its presence in India. Yastika Bhatia is the perfect talent to add to the Skechers roster. Yastika’s partnership with Skechers is a reflection of our unwavering commitment to being a leading sportswear brand in India. As we continue to invest in and support the development of sports in the country, Yastika’s talent, dedication, and positive attitude aligns perfectly with Skechers and our ongoing mission to partner with dynamic and inspiring athletes who embody the spirit of perseverance and excellence. We believe her energy and dedication to the sport mirror our brand’s values, and together, we aim to push the boundaries of what’s possible in sportswear.”

    Indian cricketer Yastika Bhatia added, “I’m thrilled to be on board with Skechers! For the past six months, I’ve been training and playing in Skechers Cricket shoes, and the performance and comfort that the shoes provide has been incredible. They’re truly a game-changer when it comes to footwear. Skechers’ dedication to athletes is something I deeply admire, and I’m looking forward to representing a brand that’s committed to innovation in sportswear. This collaboration feels like a natural fit, and I’m eager to see where this journey takes us.”

    Bhatia joins a notable group of athletes wearing Skechers, including Indian footballer Sunil Chhetri, cricketer Ishan Kishan, and global stars such as footballers Harry Kane, Oleksandr Zinchenko, Mohammed Kudus, and Anthony Elanga; basketball players Joel Embiid, Julius Randle, Terance Mann, and Rickea Jackson; MLB players Clayton Kershaw, Aaron Nola, and Brendan Donovan; golfers Matt Fitzpatrick and Brooke Henderson; and pickleball pros Tyson McGuffin and Catherine Parenteau. This diverse roster highlights Skechers’ broad appeal and commitment to performance across sports.

    This partnership marks another milestone for Skechers India as it continues to innovate and redefine the brand’s portfolio for sports in the country.

    Skechers cricket boots will be available for purchase starting on 30 September, along with the latest Skechers performance and lifestyle footwear for men and women available now at Skechers.in, as well as Skechers retail stores throughout India.

  • South United FC partners with Sprentzo for on-site PUMA sports gear store

    South United FC partners with Sprentzo for on-site PUMA sports gear store

    Mumbai: South United Football Club (SUFC) partners with Sprentzo, a leading sports equipment rental platform, to open an on-site PUMA store at SUFC’s Ulsoor facility. This partnership enhances the athlete experience by offering premium sports gear for rent and purchase directly at the club.

    As SUFC’s sports equipment rental partner, Sprentzo will provide easy access to PUMA products, ensuring athletes and visitors can rent or try out the gear before purchase. The store aims to deliver quality and convenience for players, offering hygienic, top-tier sports equipment right on the grounds.

    SUFC’s CEO Pranav Trehan stated, “At South United, we are always looking for ways to enhance the experience for our players and fans. This partnership with Sprentzo reflects our commitment to providing not only the best facilities but also the best gear right on-site. By offering the latest PUMA products and sports equipment on rent through Sprentzo, we ensure that everyone who steps onto our grounds is equipped to perform at their best. This initiative is a significant step forward in creating a holistic sports environment where convenience meets quality, right at the heart of our Club.”

    Sprentzo’s co-founder Piyush Jain added, “We’re thrilled to announce this collaboration between SUFC and Sprentzo, bringing together the best infrastructure and top-tier sports gear under one roof. The partnership offers unparalleled convenience for every athlete and sports enthusiast. Whether you’ve forgotten your boots or want to try them before you buy, simply book your game at SUFC and head to our new experience centre. We’ll take care of the rest!”

    Sprentzo’s co-founder, Pravruth B.H emphasized the convenience and quality of the new store, saying, “South United FC has set new standards for top-tier sports facilities, raising the bar in every way. By partnering with Sprentzo, we’re bringing this excellence to an even wider audience. This partnership will allow people to try premium products before purchasing and will facilitate convenient rentals of top-quality and hygienic gear at the facility. Our first-of-its-kind rental and experience store will also feature a curated section of the best PUMA products, enhancing the overall experience within the venue.”

    This partnership between SUFC and Sprentzo promises to elevate the sports culture at the club, offering unparalleled access to the best sports gear and fostering a stronger community.

  • Himalaya Babycare collaborates with UNICEF India

    Himalaya Babycare collaborates with UNICEF India

    Mumbai: Himalaya BabyCare announced its collaboration with UNICEF to support the well-being of underprivileged children and mothers across India.

    This partnership will advance the health and well-being of mothers and children, especially the most vulnerable and marginalized. The aim is to integrate Himalaya Baby Care’s commitment to nurturing little lives with UNICEF’s extensive experience in advocating for children’s rights. Together, they will promote a happy and healthy start for every child by providing them the care, support, and education necessary for a happy beginning.

    Both organizations will promote mother care and childcare awareness and help elevate the well-being of families across India through advocacy campaigns and on-ground activations. Beyond resources and assistance, Himalaya BabyCare and UNICEF celebrated Mother’s Day and Breastfeeding Week with children and families, fostering community spirit and highlighting the importance of early and proper care for mothers and children.  They will also celebrate Children’s Day with the communities, further strengthening their commitment to the well-being of mothers and children.

    Speaking on the occasion,  Himalaya Wellness Company director of BabyCare Chakravarthi N V said, “At Himalaya, babies and moms are our top priority, and we believe that a healthy start in life sets the foundation for a lifetime of well-being. We are excited to partner with UNICEF India to assist underprivileged mothers and children. This partnership aims to raise baby and mother care awareness, support mothers and children with essential healthcare services, and celebrate the joys of parenthood with them. Together, we are committed to ensuring happy beginnings for mothers and children, enabling them to live healthy and fulfilling lives.”

    This collaboration with UNICEF highlights Himalaya BabyCare’s dedication to baby care and supporting mothers through their parenting journey, ensuring the healthy growth of babies and a worry-free baby care experience for moms/parents.

    Commenting on the same, UNICEF India chief of communication, advocacy and partnerships Zafrin Chowdhury said, “UNICEF and Himalaya Baby Care are pleased to launch ‘Happy Beginnings,’ an advocacy campaign to raise awareness on the importance of a healthy and joyful start #ForEveryChild. Together, our active participation in amplifying the messages will be vital in spreading the word and making a difference. As UNICEF completes 75 years in India, we look forward to our journey with Himalaya Baby Care.  Let’s unite to create a wave of positive change, one happy beginning at a time!”

    This community-building exercise represents a significant step towards ensuring #HappyBeginnings for mothers and children across India. Himalaya BabyCare and UNICEF are proud to promote this initiative, reinforcing their commitment to making a positive and progressive change in society.

  • Godrej Vikhroli Cucina and Ajay Chopra present ‘Nibbler’s Guide to Nugget Nirvana’

    Godrej Vikhroli Cucina and Ajay Chopra present ‘Nibbler’s Guide to Nugget Nirvana’

    Mumbai: Godrej Vikhroli Cucina, the culinary owned media property of the Godrej Industries Group, in partnership with chef Ajay Chopra, is on a mission to transform your nugget experience. Introducing the “Nibbler’s Guide to Nugget Nirvana”, a comprehensive manual to unravel the secrets to crafting the perfect nugget while avoiding common mistakes, featuring Godrej Yummiez Chicken Nuggets.

    Chef Chopra shares his expert tips for elevating the nugget experience:

    . Skip the thaw: Cook nuggets straight from the freezer for the crispiest bite.

    . Master the oil: Use about half an inch of oil in a pan and ensure it’s hot (but not smoking) before adding nuggets. If its too hot it will burn your nuggets and if it is not hot enough, then the nugget becomes greasy

    . The Temperature Hack: Dip a chopstick or a wooden spoon, if it starts bubbling then your oil is ready

    .  Perfect the timing: Cook for 3-4 minutes on medium heat, flipping halfway through, until golden brown and crispy.

    . Embrace the air fryer: For a healthier option, air fry frozen nuggets at 400°F for 8-10 minutes, flipping halfway through.

    This guide further adds Chef Ajay Chopra’s top 3 picks for dips beyond the ketchup like guacamole, creamy ranch, and sweet chili sauce. The Nugget Nirvana guide also focusses on the common issues in most households- left over meals. It comes with 2 creative recipes which repurposes leftover dal or gravy with crispy nuggets for innovative meals.

    “People often forget how versatile nuggets can be. Through this guide, I want to inspire people to approach nuggets with a fresh perspective. Something as simple as oil depth or temperature can make or break your dish. It can be frustrating comparing the home fried nugget to something your order and it all comes to how you fry it. Smoking point is key, the same varies from oil to oil and one can’t possibly memorize those and stand at the stove with their kitchen thermometers every time you are craving a quick and simple nibble.  This short and simple guide will give you the hacks that don’t require complicated tools and help everyone avoid the common pitfalls. This isn’t just restricted to nuggets, frying like a pro is not rocket science.” said Chopra.

    https://www.instagram.com/reel/C_SxnUUIKR7/?igsh=bHRnenppazcwZnll

    https://www.instagram.com/reel/C_VNmAvi627/?igsh=ajloNmRqY2VxNTll

    https://www.instagram.com/reel/C_akDpRCcyf/?igsh=MXZtMmIwNW42enI0cQ%3D%3D

     

  • Crackle Technologies raises $1.7 mn to revolutionise Adtech with AI solutions

    Crackle Technologies raises $1.7 mn to revolutionise Adtech with AI solutions

    Mumbai: Singapore-based Crackle Technologies has raised a $1.7M pre-seed round to build AI-based products to help publishers maximise their adtech earnings. The round was led by We Founder Circle & AC Ventures. Other investors that participated include founders of Impetus Technologies, Sunicon Ventures, Global DeVC and Misfits Capital. Importantly, founders of prominent publishers like Ludo King and others have bestowed their faith in the Crackle team and their product offering by joining as investors.

    The funding will be deployed to build globally scalable products to transform programmatic advertising for publishers and developers across gaming, apps, news, and OTTs (by addressing key pain points including low fill rates, ad viewability and eCPMs). Crackle’s proprietary tech applies advanced data analytics and predictive modeling to optimise publisher’s ad revenue, automate workflows, and deliver exceptional user experiences.

    Crackle is founded by three ex-Google executives, Harsh Mittal, Shashank Dudeja, and Jaivir Singh Nagi, who have a combined experience of 18 years in the publisher monetisation industry. In their professional experience, they managed billions of dollars in ad tech revenue and helped multiple publishers scale their ads monetisation 10x by introducing several industry-first innovations. Crackle’s mission is to enable publishers to maximise their earning potential and build sustainable businesses.

    Commenting on the investment, WFC founder & CEO Neeraj Tyagi stated, “Publisher business models are challenged due to factors including ad blockers, privacy regulations, and the dominance of major tech platforms. Crackle’s proprietary tech addresses these challenges head-on, helping publishers scale monetisation and build sustainable business.”

    One of the other investors, Apurva Chamaria added, “I’ve known the Crackle team for years and have been consistently impressed by their passion, vision, and ability to execute. Their adtech offerings have already started adding significant value to publishers and I’m thrilled to support their growth and expansion.”

    Crackle co-founder Jaivir expressed his gratitude towards the investors for their trust and support, he added, “This funding will be instrumental in advancing our mission to maximise publisher revenue and fuel a thriving ecosystem of diverse content to keep the internet relevant and useful for all.”

    Since its launch in 2023 Crackle has gained significant traction and its unique approach has already started to generate significant returns for publishers impacted by lower monetisation and the dominance of major tech platforms.

  • Effect of Stock Markets on Economy: All You Need to Know

    Effect of Stock Markets on Economy: All You Need to Know

    The undeniable interplay between finance and economic growth has become increasingly evident. Central to this dynamic are the financial markets. It has become a pivotal component of modern economies. But it influences not just individual investors but entire nations.

    The growth in these markets is a barometer of business confidence and a catalyst for investment. Its fluctuations send ripples through industries, influencing hiring, production, and innovation. All these trends ultimately shape the nation’s economic trajectory.

    Historical Trends of Correlation Between Stock Market and Economy
    The general consensus is that these two entities are intrinsically linked. The nature and strength of their correlation have fluctuated over time. By checking the historical trends, you can get valuable insights into how these fluctuate.

    Check out the relationship between the Nifty 50 Total Returns (TR) Index and GDP growth in the last 10 years from 2021. This will help you understand how this correlation has shaped market dynamics and economic performance.

    Year Nifty 50 TR Index GDP Growth
    2021 24.6% 9.05%
    2020 16.1% -5.83%
    2019 13.5% 3.87%
    2018 4.6% 6.45%
    2017 30.3% 6.80%
    2016 4.4% 8.26%
    2015 -3.0% 8.00%
    2014 32.9% 7.41%
    2013 8.1% 6.39%
    2012 29.4% 5.46%

    How Stock Markets Impact the Economy
    The financial market is often seen as a determinant of the economic health of a nation. But its influence extends far beyond being a mere indicator. Check out how stock markets affect different economic indicators-
    Effect on Wealth
    The stock market is a significant contributor to wealth creation in the following ways-

    • When stock prices rise, investors see an increase in their net worth
    • This wealth effect can boost consumer spending as individuals feel more confident about their financial situation
    • A decline in stock prices can lead to a decrease in wealth
    • It may result in reduced spending and a slowdown in economic activity

    Investment and Financing
    The stock market is a crucial platform for companies to raise capital. Here is how it works-

    • By issuing stocks, businesses can obtain funds for expansion, research and development, and other growth initiatives
    • This investment fuels economic growth by creating jobs and stimulating innovation
    • The stock market provides a liquid market for investors to trade in securities, facilitating efficient allocation of capital

    Economic Sentiments
    Investor sentiment is closely tied to the stock market’s performance. Check out the effect of stock markets on these sentiments-

    • When the market is rising, it generally reflects positive economic expectations
    • This optimism can encourage businesses to invest, consumers to spend, and job creators to expand their operations
    • A declining market can dampen economic sentiment, leading to reduced spending and investment

    Inflation and Interest Rates
    The relationship between the stock market and these two economic indicators is complex. Check out the correlation between them below-

    • Rising inflation can erode the purchasing power of future earnings, negatively impacting stock prices
    • Central banks often raise interest rates to combat inflation, which can also put downward pressure on stock prices
    • These factors can vary depending on other economic conditions and market expectations

    Resource Allocation
    The stock market plays a vital role in allocating resources efficiently in the following ways-

    • You can direct your capital towards companies you believe have the best growth prospects through portals, such as Bajaj Markets
    • This process channels resources to innovative and productive businesses, contributing to overall economic efficiency
    • By rewarding successful companies, the market helps ensure that resources are allocated to their most productive uses

    Corporate Financing
    For corporations, the stock market is a primary source of external financing. Check out how stock markets allow businesses to acquire finances-

    • It allows companies to raise funds for growth, acquisitions, and other strategic initiatives
    • A healthy stock market enhances a company’s ability to access capital, which is crucial for its long-term success
    • The market also provides a mechanism for companies to reward shareholders through dividends and stock repurchases

    Investor Confidence
    Investor confidence is a crucial factor influencing stock market performance and, consequently, the economy. Check out its impact on the capital market and the economy-

    • When investors are optimistic about future economic prospects, they are more likely to invest in stocks
    • This can drive market prices higher, indicating higher growth for businesses
    • A decline in investor confidence can lead to selling pressure, causing stock prices to fall
    • This feedback loop between investor confidence and market performance can amplify economic cycles

    It is undeniable that the stock market and economy typically move in tandem over time. However, the short-term fluctuations can be dramatic and misleading. Recognising the nuances of this interaction helps make strategic decisions amidst market volatility.

    Diversification across asset classes can help cushion the impact of market swings, which you can achieve through the Bajaj Markets App. It also allows you to maintain a steady course toward your financial goals, regardless of the market’s erratic behaviour.