ITV

Category: Marketing

  • Bugspeaks by Leucine Rich Bio launches “Happy Gut Mission” campaign

    Bugspeaks by Leucine Rich Bio launches “Happy Gut Mission” campaign

    Mumbai:  Leucine Rich Bio- South Asia’s first microbiome company, announced the launch of its “Happy Gut Mission” campaign, aimed at promoting better digestive wellness. Leveraging its cutting-edge microbiome analysis technology, Bugspeaks, the campaign seeks to inform the public about the significance of gut health and provide personalised insights that have the potential to revolutionize everyday dietary choices and lifestyle decisions.

    The campaign highlights the crucial role that everyday lifestyle habits and dietary improvements play in fostering a healthier gut for youngsters as well as the older generation. As gut health becomes increasingly important for overall well-being, Leucine Rich Bio’s Happy Gut Mission will urge people to take control of their digestive health through a focus on nutrition, lifestyle changes, effective screening such as through cutting-edge microbiome testing with the support of BugSpeaks etc., BugSpeaks is a South Asia’s first microbiome test and recently showed the impressive result in a clinical trial with Type 2 diabetes,  the findings of which were published in a prestigious international peer-reviewed journal. Leucine Rich Bio recently launched BugSpeaks2.0 which represents the next leap forward in microbiome testing and personalized health solutions.

    “Understanding the importance of gut health is the first step towards improving it. With the Happy Gut Mission campaign, we are committed to debunking myths and showcasing practical steps to help individuals nurture their gut microbiome,” said Leucine Rich Bio co-founder & director Dr Debojyoti Dhar.

    “By addressing key factors like work-life balance, regular exercise, and cutting down on smoking and alcohol, individuals can significantly boost their gut’s overall well-being,” added Dr Dhar.

    Commenting on the same Leucine Rich Bio CEO Kumar Sankaran stated “Driving innovation in gut health requires continuous investment in cutting-edge research. Through joint research initiatives and collaboration with experts, we are paving the way for advancements in personalized wellness solutions and planning to partner with the biggest diagnostic chains to enhance the awareness of gut health in the near future”

    As the Happy Gut Mission campaign unfolds, Leucine Rich Bio encourages individuals to adopt a holistic approach to gut health, integrating scientifically backed practices with personal lifestyle preferences. With a focus on education, support, and sustainable habits, this campaign seeks to inspire lasting improvements in gut health and overall vitality.

  • Tata Soulfull launches Masala Muesli

    Tata Soulfull launches Masala Muesli

    Mumbai: Tata Soulfull, a brand from Tata Consumer Products, a leader in India’s ‘better-for-you’ packaged foods market, is excited to announce the launch of ‘Tata Soulfull Masala Muesli’. This product line represents a bold step in transforming the traditional muesli category with a unique savoury twist, to create wholesome, delicious, affordable, and distinctly Indian breakfast and snacking option. Available in two flavors, ‘Mast Masala’ and ‘Teekha Twist’, Tata Soulfull Masala Muesli aims to redefine the cereal experience.

    The Tata Soulfull Masala Muesli is a product that blends muesli with a flavourful masaledaar twist. Crafted with the goodness of 16 per cent crunchy millets, it breaks away from conventional sweet muesli options and, offering distinctive flavours in the muesli category. Tata Soulfull Masala Muesli is uniquely designed to be enjoyed with curd, providing a wholesome and satisfying breakfast or snack experience enriched with crunchy millets, wheat flakes, and cornflakes that cater to Indian taste preferences.

    The blend of crunchy millets enhances the texture and product profile, providing a high-fibre, wholesome breakfast option. The product is baked, not fried, contains no preservatives or trans fats, ensuring that consumers enjoy a wholesome choice while keeping the Indian taste preferences intact.

    In a fast-paced world, consumers increasingly seek convenient yet wholesome options. Tata Soulfull’s new Masala Muesli meets this demand by with a ready-to-eat cereal in two desi flavours.

    Soulfull CMO Rasika Prashant commented on the launch of the product “Our Masala Muesli is set to be a game-changer in the muesli market. Millets have long been a staple in Indian diets, prized for their health benefits and cultural significance. By infusing this traditional grain with masaledaar flavours, we are not only offering a new taste experience but also honouring the deep-rooted preference for spiced foods in Indian culinary traditions. This approach sets our product line apart from typical muesli options. We are confident that this novel combination in line with our purpose of #ForBetter will attract a broader audience to the muesli category and become a highly popular choice among consumers.”

  • “Consumer education is essential to our approach:” Magniflex’s Anand Nichani

    “Consumer education is essential to our approach:” Magniflex’s Anand Nichani

    Mumbai: As burnout and sleep issues become more prevalent, people are increasingly recognising the importance of quality sleep for their well-being. In response to this growing awareness, the quest for both comfort and affordability in sleep solutions has intensified.

    Magniflex, Europe’s leading luxury mattress brand with 63 years of Italian craftsmanship, is addressing this need in India’s price-sensitive market through its Magniflex Investment Plan (MIP). This initiative offers an EMI option, making high-quality mattresses accessible without financial strain. By combining luxury with affordability, the MIP campaign caters to evolving consumer priorities and enhances access to premium sleep solutions.

    Indiantelevision.com’s Arth Chakraborty caught up with Magniflex India’s managing director Anand Nichani to discuss the evolving consumer trends in sleep health post-pandemic, the inspiration behind the Magniflex Investment Plan (MIP), and how the campaign addresses the challenge of balancing luxury with affordability.

    Edited Excerpts:

    On the trends that are emerging among consumers regarding sleep and the need for high-quality mattresses, and the influence of pandemic on these trends

    Post-COVID, we have observed that people have started prioritising their health over money; they are willing to go the extra mile and spend on products that make a positive difference to their well-being.

    The Indian market is becoming very educated—by educated, I mean that today, due to access to information, people are aware of their choices. Moreover, with the increase in disposable income, people are inclined to spend on well-researched products.

    Our sales grew post-COVID because of the technologically advanced products we offered and the certifications our products came with.

    On the inspiration behind introducing the Magniflex Investment Plan (MIP) in India

    Since its launch in 2010, Magniflex has been favored by a niche group of customers. However, post-COVID, we noticed a significant shift in customer behaviour. People became more aware of the critical role sleep plays in their overall health and wellness.

    As interest in our mattresses grew, many customers began asking about EMI options. This inspired us to launch the Magniflex Investment Plan (MIP), an easy EMI option that allows customers to invest in high-quality mattresses.

    To make this possible, we partnered with Bajaj EMI and ShopSe, offering no-cost EMI options at all our franchise and dealer stores. ShopSe also enables customers to opt for EMI options directly on our website. This shift in consumer priorities post-COVID has led to an increased demand for affordable luxury, and our EMI options provide an accessible way for customers to enjoy the comfort and benefits of our premium mattresses while spreading the cost over time.

    On the MIP campaign addressing the challenge of balancing luxury with affordability

    The EMI option allows customers to spread the cost of a luxury mattress over several months rather than paying the full price upfront. This makes the purchase more manageable for those who aspire to own a premium product but might be deterred by the initial cost.

    By offering a luxury product on EMI, the campaign emphasizes the value of the mattress while reducing the immediate financial burden. Customers perceive that they are getting a high-quality product at an affordable monthly rate, which enhances the brand’s appeal.

    The EMI campaign democratises luxury by making it accessible to a wider demographic. It allows people from various economic backgrounds to experience the comfort and benefits of a premium mattress, reinforcing the brand’s commitment to offering luxury for all.

    On the role that strategic product placements and media interactions play in the success of the MIP campaign

    They help the brand reach a wider section of the target audience and help them understand why an investment in their health is crucial. This approach targets potential customers who might not have been actively searching for a mattress but could be persuaded by seeing the product in a relatable context.

    Media interactions, such as features in respected publications or interviews on well-known platforms, lend credibility to the MIP campaign. When consumers see trusted sources discussing or endorsing the product, they are more likely to consider the MIP offer a reliable and beneficial option.

    Strategic product placements can create an emotional connection with the audience by showcasing the product in settings that resonate with their lifestyle or aspirations. This connection can be a powerful motivator in driving purchase decisions, especially when EMI options make the product more accessible.

    On the role that consumer education plays in Magniflex’s strategy for promoting the long-term health benefits of high-quality sleep solutions

    Consumer education is essential to our approach. Often, customers visiting our stores aren’t aware of the underlying causes of their health issues. Our sleep experts take the time to understand their sleep patterns and frequently discover that inadequate sleep is a major contributor. This prompts an examination of the mattress they’re using.

    Our trained staff then identify the specific issues the customer is facing and recommend the most suitable mattress accordingly. In India, we’ve achieved a 99 per cent customer satisfaction rate, and we’re proud to note that our mattresses are rarely returned due to dissatisfaction.

  • Indian martech company Infloso unveils “Molly”

    Indian martech company Infloso unveils “Molly”

    Mumbai: Infloso, an Indian marketing tech company with over 1 million global users, has introduced the world’s first AI marketer “Molly”. This groundbreaking AI—capable of handling end-to-end marketing campaigns independently with precision and swiftness—is set to disrupt the global marketing industry, potentially replacing several marketing jobs.

    Molly is a supercharged AI marketer that tirelessly trains itself on a brand’s entire digital footprint across the internet, and leverages real-time data intelligence to drive efficient, ROI-driven campaigns. It harnesses cutting-edge machine learning techniques, such as Latent Semantic Indexing (LSI) to analyse a massive dataset of over 1 billion data points, ensuring the most comprehensive brand analysis in the industry. Additionally, Molly employs Convolutional Neural Networks (CNNs) for Image and Video Analysis to optimise visual content understanding and to extract actionable insights, combined with Predictive Analytics to forecast and fine-tune campaign performance. With its ability to autonomously optimise campaigns based on real-time performance metrics and market dynamics, Molly not only continuously elevates campaign efficiency but also enhances user control, allowing brands to integrate video, sales data, and customer insights to further amplify its capabilities.

    In its official unveiling video, Molly showcases its ability to execute several tasks traditionally demanding significant human efforts and bandwidth. The video includes the demonstration of an earphone launch strategy—identifying the optimal date and market and conducting a competitive analysis for the launch. In another example, Molly analyses a drop in daily sales and pinpoints the cause—a loading error on the billing page—leading to 119 customer dropouts. Beyond these examples, Molly’s capabilities extend to growing social media channels, optimising content strategies, launching new marketing initiatives, auditing websites, elevating online reputation, budgeting campaigns, and much more, all with unparalleled efficiency and precision.

    In its debut version, Molly is equipped with the powerful capability to comprehend and analyse data in 8 major languages: English, Hindi, German, Italian, French, Russian, Chinese, and Spanish. Infloso is committed to pushing boundaries, with plans to significantly expand Molly’s linguistic proficiency in future iterations. The anticipation surrounding the AI Marketer has already sparked tremendous interest, with CMOs, brand managers, marketing managers, analysts, D2C & SaaS founders, and agency owners eagerly joining the waitlist at http://molly.infloso.ai/. With the waitlist now open to all, the momentum is swiftly accelerating, as more industry leaders rush to be a part of this revolutionary AI tool. The waitlist has already seen over 5,000 registrations within days.

    Speaking on Molly’s unveiling, Infloso’s founder Utkarsh Khandelwal said, “Molly is well positioned to disrupt the marketing landscape, reducing brands’ dependencies on external partners, and empowering marketers. It is much faster and more efficient in doing the work that brands have traditionally relied on agencies for, coupled with better transparency and diligence. For example, an end-to-end campaign which marketing teams would typically take 7-10 days to strategise and execute, can be concluded by Molly in merely a couple of minutes — with significantly higher precision. Furthermore, founders have always had a tough time translating their vision into marketing and getting the right fit with an agency. With Molly, they can benefit with complete autonomy and control.”

  • Hitachi Payment Services and AbhiBus partner to offer digital transit solutions for HRTC

    Hitachi Payment Services and AbhiBus partner to offer digital transit solutions for HRTC

    Mumbai: In a significant move to enhance public transportation services, Hitachi Payment Services, an end-to-end payments and commerce solutions provider, teamed up with AbhiBus, a bus booking platform to implement an Integrated Ticketing Management System (IMTS) and provide cashless ticketing solutions for state-run buses in Himachal Pradesh. This collaboration marks the first such initiative in the state, aimed at enhancing the passenger experience and promoting cashless travel amongst the 1.5 crore passengers that use the state transport services each month.

    The new digital transit solution will enable passengers to access real-time seat availability, make bookings, book tickets online via HRTC mobile app or website, get tickets in real-time at HRTC bus counters and make payments enroute, via state-of-the-art GPRS-enabled Electronic Bus Ticketing Machine (EBTM). Passengers can also choose their preferred digital payment mode from a range of options, including debit/credit card, UPI, QR code, prepaid wallet, and NCMC (National Common Mobility Card) card. Passengers in the free or concessional category can present their smart card passes to the conductor to issue the appropriate travel tickets via EBTM. The EBTM records both the full fare and the concession fare while ensuring a seamless and efficient ticketing service. Additionally, passengers can conveniently check the current timetable for every bus departing from a specific bus stop to any desired location.

    Hitachi Payment Services CEO of digital business Anuj Khosla said, “We are happy to be awarded the prestigious HRTC project. At Hitachi Payment Services, we have been pioneering advanced transit solutions that drive greater convenience for passengers and at the same time improve efficiency for transport operators. Our collaboration with AbhiBus for the Integrated Ticketing Management System will create a new ticketing experience for state public transport users in Himachal. Through our innovative offerings, we continue to transform the transit sector and empower citizens with secure and convenient digital payments.”

    AbhiBus Chief Operating Officer Rohit Sharma stated, “We are delighted to partner with HRTC and Hitachi Payment Services for this prestigious project. This partnership enhances travel with instant ticketing, digital ease, and a superior booking experience for over 3,100+ buses. Himachal Pradesh is now at the forefront of digital bus travel.”

    Himachal Road Transport Corporation Thakur, IAS, managing director Rohan Chand also expressed, “The implementation of an Integrated Ticketing Management System is a significant milestone for us. It allows us to access real-time bus schedules, not only alleviating traffic congestion but also enhancing safety measures. Furthermore, the introduction of digital payments holds great importance, not just for passengers, but also for the hardworking conductors who meticulously account for every penny at the end of each trip, ultimately saving valuable time.”

    Himachal has always been an early adopter of technology and now stands tall among a select group of states with the digitalisation of ticketing services for HRTC. For HRTC, it marks a significant step towards digitalization and integration of its ticketing systems, revolutionizing the overall travel experience for passengers.

  • Embracing Bonjour’s bamboo socks for a sustainable future this World Bamboo Day

    Embracing Bonjour’s bamboo socks for a sustainable future this World Bamboo Day

    Mumbai: The occasion of World Bamboo Day (18 September) is an opportune moment to reflect on the incredible benefits of bamboo, particularly in innovative applications like sustainable fashion. Among its many uses, bamboo has emerged as a game-changer in the world of textiles, with bamboo socks leading the charge towards eco-friendly fashion. This article explores the sustainability of bamboo and its significant role in revolutionizing the sock industry along with Bonjour’s Bamboo Socks.

    Bamboo: A Green Powerhouse

    Bamboo is often celebrated for its rapid growth and minimal environmental impact. Unlike traditional timber, bamboo is a grass that can grow up to 35 inches in a single day under ideal conditions. This incredible growth rate means bamboo can be harvested in just three to five years, compared to decades for hardwood trees. Its resilience and adaptability make it a highly sustainable resource.

    Bamboo cultivation requires less water than cotton, a fact that highlights its water-efficient nature. It also thrives without the need for synthetic fertilizers or pesticides, reducing soil and water pollution. These characteristics position bamboo as a champion in the quest for more sustainable agricultural practices.

    Bamboo in Textiles: A Revolutionary Shift

    The transition from bamboo’s traditional uses—such as in construction and utensils—to its application in textiles represents a significant leap forward. Bamboo fibers are transformed into a soft, breathable fabric that offers numerous advantages over conventional materials.

    1. Environmental Benefits

    Bamboo fabric is biodegradable and compostable, unlike synthetic fibers that contribute to microplastic pollution. Its production process is also less harmful to the environment. While there are concerns about the chemical processes used to convert bamboo into fabric, many companies are adopting more eco-friendly methods that minimize these impacts.

    2. Comfort and Performance

    Bamboo socks are celebrated for their comfort and performance. The natural properties of bamboo fiber make it highly breathable and moisture-wicking, keeping feet dry and odor-free. This is particularly beneficial for those with active lifestyles or sensitive skin. The fabric is also known for its hypoallergenic properties, which can be a boon for individuals with allergies or skin conditions.

    3. Durability and Longevity

    Bamboo fibers are surprisingly strong and resilient, which means bamboo socks can withstand significant wear and tear. This durability contributes to a longer lifespan for the product, reducing the frequency of replacements and ultimately minimizing waste.

    The Shift Towards Sustainable Fashion

    In the broader context of sustainable fashion, bamboo socks are part of a larger movement towards reducing our environmental footprint. Consumers are increasingly aware of the impacts of their purchases and brands are responding with innovative, eco-friendly products. Bamboo socks represent a practical choice for those looking to make more responsible fashion decisions.

    By opting for bamboo socks, consumers support a product that not only performs well but also aligns with their values concerning sustainability. This shift in consumer behavior is driving change in the industry, encouraging more brands to explore and invest in sustainable materials.

    About Bonjour’s Bamboo Socks

    Bonjour’s Bamboo Socks are crafted from 100% natural bamboo fabric, utilizing organically grown bamboo fibers to deliver exceptional softness and comfort. This makes them a sustainable and eco-friendly choice. Bamboo is an environmentally conscious material that grows with minimal resource consumption. Bonjour’s Bamboo Socks stand out for their ultra-soft texture, as bamboo fibers offer a luxurious, silk-like feel that surpasses cotton and other fabrics in terms of comfort.

    The socks are designed with enhanced cushioning, featuring additional padding at the bottom to provide extra comfort and support during physical activities, reducing friction and minimizing the risk of blisters. They also boast moisture-absorbing and anti-odor properties; bamboo’s hollow fibers absorb moisture up to four times more effectively than cotton, and its natural antimicrobial properties inhibit the growth of odor-causing bacteria.

    With thermoregulatory features, the bamboo fabric provides excellent ventilation and insulation, keeping your feet warm in winter and cool in summer. Bonjour’s Bamboo Socks incorporate an innovative design that blends natural fibers with elastic yarn, including breathable mesh and arch compression in the midfoot area. This design ensures maximum comfort and performance whether you’re engaging in intense athletic activities or wearing them casually throughout the day.

    Additionally, Bonjour’s Bamboo Socks offer continuous freshness and odor control for up to 7 days, thanks to their natural antimicrobial properties. This makes them a key component of the “7-Day No Smell Socks” collection, ensuring your feet stay clean and comfortable day after day.

    As we celebrate World Bamboo Day, it’s crucial to recognize the potential of bamboo as a sustainable solution to many environmental challenges. The use of bamboo in textiles, particularly in products like socks, exemplifies how this versatile plant can contribute to a greener future. By embracing bamboo, we not only enjoy the benefits of a comfortable and high-performance product but also take a step towards reducing our environmental impact.

    The journey towards a more sustainable future is ongoing and every small choice counts. Bamboo socks are a testament to the positive change we can achieve through mindful consumption. This World Bamboo Day let’s celebrate bamboo’s role in creating a more sustainable and stylish world, one step at a time.

  • How targeted marketing strategies are fueling brand visibility and business development for coworking spaces in emerging cities

    How targeted marketing strategies are fueling brand visibility and business development for coworking spaces in emerging cities

    Mumbai: Coworking spaces have grown from niche trends into essential hubs of productivity, innovation, and community building. While Tier 1 cities like Mumbai and Bengaluru have long led the way in embracing these dynamic work environments, Tier 2 and Tier 3 cities are now emerging as the next frontier. These smaller cities are leveraging strategic marketing to attract startups, large enterprises, and local businesses. As these cities evolve into vibrant economic centers, coworking spaces adopt unique marketing strategies that resonate deeply with local cultures and needs.

    Understanding the Potential of Tier 2 & Tier 3 Cities

    Tier 2 and Tier 3 cities in India are witnessing rapid economic growth, driven by a surge in startups, expanding local enterprises, and the entry of larger companies seeking new opportunities. These cities offer lower operational costs and an expanding population of young professionals who are increasingly looking to escape the congestion of metros in favor of more balanced lifestyles. This environment creates a substantial market for coworking spaces, where the demand for innovative and flexible work environments is steadily rising.

    Adapting Marketing Strategies for Local Relevance

    In smaller cities, marketing strategies must be thoughtfully tailored to local values and cultures. Coworking spaces need to speak directly to the local audience, using familiar language and focusing on their contributions to the community. By highlighting how they generate employment, support local businesses, and foster economic growth, coworking spaces can build stronger connections with potential members. Localization goes beyond just language; it involves embedding the brand within the social and economic fabric of the community.

    The Role of Community Engagement in Marketing

    A strong sense of community is essential for coworking spaces, especially in Tier 2 and Tier 3 cities. Organizing local networking events, workshops, and collaborative sessions can foster a sense of belonging among members. Partnering with local businesses and educational institutions for these events can further enhance credibility and visibility. Moreover, mentorship programs that connect seasoned professionals with up-and-coming startups can add immense value, helping coworking spaces stand out in a competitive market.

    Leveraging Both Digital and Traditional Marketing Channels

    In today’s digital age, leveraging targeted online marketing is crucial for coworking spaces to establish a competitive edge. At MyBranch, we focus on enhancing our digital footprint in metro areas to attract corporates looking to expand into Tier 2 and Tier 3 cities. By spotlighting these emerging cities in our digital campaigns, we can generate interest and demand early on. Collaborating with coworking aggregators also allows us to penetrate deeper into local markets, utilizing their established channels to attract more leads and increase brand visibility. Region-specific social media strategies, local SEO, and content marketing focused on addressing local challenges help with necessary discoverability on search engines.

    Despite the rise of digital channels, traditional marketing methods like ATL and BTL strategies remain highly effective in Tier 2 and Tier 3 cities. ATL strategies, including local newspaper ads, radio spots, and billboards in high-traffic areas, continue to play a pivotal role in building brand awareness. BTL activities, such as participating in local trade shows, business events, and community fairs, provide valuable opportunities to directly engage with potential clients and showcase offerings.

    Emphasizing Affordability and Flexibility

    For many businesses and professionals in smaller cities, affordability is a critical factor. Emphasizing the cost-effectiveness of coworking spaces compared to traditional office setups provides a compelling value proposition. Offering flexible membership plans tailored to different budgets enables businesses of all sizes to find suitable solutions. Additionally, value-added services such as business addresses, mail handling, and administrative support can further elevate the appeal of coworking spaces.

    Showcasing Quality Infrastructure

    The quality of infrastructure is often a decisive factor for potential members. Coworking spaces need to highlight features such as high-speed internet, modern amenities, ergonomic furniture, and unique selling points like green building certifications. Virtual tours can be an effective way to showcase the space and facilities, helping potential clients visualize how the coworking space can meet their specific needs.

    Influencer Collaborations for Increased Visibility

    Collaborating with local influencers, including business leaders, entrepreneurs, and social media personalities, can significantly enhance the visibility of coworking spaces. Conducting events with successful local professionals or engaging with popular local influencers can help build credibility and trust within the community, ultimately driving more foot traffic and inquiries.

    Successfully marketing coworking spaces in Tier 2 and Tier 3 cities requires a balanced approach that combines digital strategies with community engagement and traditional marketing channels. At MyBranch, we integrate these strategies to tap into the entrepreneurial spirit of these emerging markets. By understanding local needs, leveraging a mix of ATL, BTL, and digital marketing channels, and continuously adapting to market dynamics, coworking spaces can position themselves as vital hubs for growth and collaboration in these burgeoning cities.

  • A47.in teams up with Tinkle Comics

    A47.in teams up with Tinkle Comics

    Mumbai: A47.in, the brand that celebrates the coolest stories, is to announce a special collaboration with Tinkle Comics, launching an exclusive collection on 17 September, in honour of Uncle Pai’s birthday, the visionary founder of Tinkle Comics. This limited-edition drop brings Shambhu, Suppandi, and Tantri the Mantri to life with unique & exclusive designs across oversized t-shirts, hoodies, and sweatshirts.

    Blending the nostalgia of Tinkle Comics with A47’s mission to celebrate India’s rich cultural legacy, the collection is designed by A47’s in-house creative team. Fans can now wear the beloved characters with pride, adding a piece of comic history to their wardrobe.

    Each design is sure to evoke a sense of childhood joy while offering a contemporary, stylish appeal for today’s generation, in fashion-forward designs that reflect Tinkle’s charm and wit. This collaboration also marks a fresh and modern approach to Tinkle’s legacy, blending nostalgia with contemporary style.

    “We’re so happy to partner with Tinkle Comics for this special launch. It’s a tribute not just to the characters we grew up with, but also to the legacy of Uncle Pai, who gave us these tales. At A47, we stand for celebrating India’s incredible stories, from ISRO to the Armed Forces, and with Tinkle, we continue this mission by honouring a brand that has entertained and inspired generations. It’s more than just merch, it’s a celebration of memories and stories that shaped us,” said A47 founder & CEO Bhavik Vora.

    Added Amar Chitra Katha Pvt. Ltd president and CEO Preeti Vyas, “We are thrilled to bring to consumers the magic of Tinkle through this collaboration with A47. Tinkle characters have always been more than just comic figures—they are friends, mentors, and sources of endless laughter for readers across generations. Over the past few years, Tinkle has expanded its offering to its fans beyond just books, through various transmedia offerings including animation, gaming and apparel. We are very impressed with the work A47 has been doing in connecting India’s young consumers with products that symbolize post-independence pop culture and India pride and are thrilled that they have chosen to introduce Tinkle’s iconic characters through an exclusive apparel range. As part of the launch, Tinkle and A47 will also roll out special giveaways, influencer collaborations, and contests, encouraging fans to share their Tinkle-inspired looks.”

    With Tinkle continuing to be a favourite among readers across generations, this collection taps into the brand’s lasting popularity. As part of the launch, Tinkle and A47 will also roll out special giveaways, influencer collaborations, and contests, encouraging fans to share their Tinkle-inspired looks.

    The range will go LIVE on www.a47.in 

  • Build Your Dream Space with Hero FinCorp’s Personal Loan for Your Home Makeover

    Build Your Dream Space with Hero FinCorp’s Personal Loan for Your Home Makeover

    Home is where we create new memories and relive the old ones. It is a safe place where we live, love, and grow. If you are looking to renovate your existing house or upgrade a new one, you can get a Personal Loan for home renovation from Hero FinCorp. A Personal Loan can be easily approved in minutes and help you get funds to create a house of your dreams. Read this blog to know all the details regarding this quick loan.

    Why Consider a Home Makeover?

    Below are the top reasons why a home makeover should be on your list-

    1. Increased Comfort and Functionality: Over time, your needs and lifestyle may change. A home makeover can help you adjust your space to better suit your current needs, whether it’s adding a home office, upgrading your kitchen, or creating an outdoor oasis.

    2. Enhanced Aesthetics: A makeover allows you to infuse your home with modern aesthetics, making it more visually appealing and in line with current trends.

    3.Increased Property Value: Renovations can significantly boost your home’s market value. Even small upgrades, such as updating the bathroom or kitchen, can offer a good return on investment if you plan to sell your home in the future.

    How Can Hero FinCorp’s Personal Loan Help?

    A quick loan from Hero FinCorp can make your dream space a reality. Here’s how-

    1. High Loan Amount: Whether your makeover involves minor tweaks or major renovations, Hero FinCorp offers loans of up to Rs 5 Lakh. You can choose the loan amount based on your project’s scope and budget.

    2. Quick and Easy Approval: The process of securing a loan from Hero FinCorp is designed to be fast and hassle-free. With minimal documentation required, you can get approval quickly, ensuring your project doesn’t face unnecessary delays.

    3. Flexible Repayment Tenure: Hero FinCorp provides flexible repayment tenures of up to 36 months, allowing you to choose a tenure that aligns with your financial situation. This flexibility ensures repaying the loan is manageable and stress-free.

    4. No Collateral Required: A Personal Loan is unsecured, meaning you don’t have to put your property or any other asset at risk. This makes it an ideal option for those looking to finance their home makeover without worrying about losing their assets.

    5. Competitive Interest Rates: Hero FinCorp offers competitive interest rates on Personal Loans, making it an affordable option for financing your home makeover. You can enjoy the benefits of a renovated space without the burden of high interest costs.

    Steps to Apply for Hero FinCorp’s Personal Loan for Your Home Makeover

    Here’s a step-by-step guide to help you get started-

    1. Check Eligibility: Visit the Hero FinCorp website to check the eligibility criteria. Ensure you meet the basic requirements such as age, income, and credit score.

    2. Apply Online: Fill out the online application form with your personal and financial details. This process is quick and can be done from the comfort of your home.

    3. Submit Necessary Documents: Upload the required documents, including KYC documents and proof of income. Hero FinCorp’s minimal documentation requirement ensures a smooth application process.

    4. Loan Approval and Disbursement: Once your application is approved, the loan amount gets disbursed directly to your bank account. You can then start your home makeover project without delay.

    5. Manage Your Repayments: After receiving the loan, plan your repayment strategy. Hero FinCorp offers flexible repayment tenures, so choose one that suits your financial situation.

    Conclusion

    A home makeover can transform your living space, making it more comfortable, functional, and aesthetically pleasing. However, financing such a project can be a hurdle. You can overcome this challenge to get a Personal Loan and bring your dream space to life. Offering quick approval, flexible repayment options, and competitive interest rates, Hero FinCorp makes it easy to fund your home makeover without hassle. Start your journey towards building your dream space today, and let Hero FinCorp be your partner in creating a home you’ll love for years to come.

  • Nikon leads imaging innovation with advanced mirrorless cameras for content creators

    Nikon leads imaging innovation with advanced mirrorless cameras for content creators

    Mumbai : Nikon India stands as a trailblazer in imaging and optical technology, setting the benchmark with its extensive portfolio of products and services. From the advanced Mirrorless Z series and robust D-SLRs to the versatile COOLPIX cameras and acclaimed NIKKOR lenses, Nikon delivers exceptional solutions for every imaging requirement. The company’s commitment to innovation was prominently showcased in November 2023 with the celebration of the 90th anniversary of NIKKOR lenses, a testament to Nikon’s enduring pursuit of imaging excellence. As the industry continues to evolve, Nikon remains dedicated to empowering filmmakers, content creators, and photographers with state-of-the-art technology and a profound understanding of their creative needs.

    Indiantelevision’s Suman Baidh caught up with Nikon India’s managing director Sajjan Kumar to discuss the company’s strategic response to the evolving landscape of creative careers, the latest advancements in their camera technology, and how Nikon plans to continue supporting and inspiring the next generation of filmmakers, photographers, and content creators.

    Edited Excerpt

    On Nikon adapting to the changing landscape of career choices among younger generations, particularly in creative fields like director of photography, filmmaking, and social media content creation

    Nikon recognises the dynamic shift in career aspirations in the younger generations and we are committed to support the new wave of creative professionals with our cutting-edge technology. We offer a diverse range of products including a comprehensive range of advanced Mirrorless to DSLRs along with a range of NIKKOR Lenses, tailored to suit various creative needs, budgets, and skill levels. Whether an individual is a beginner or a seasoned professional, there is a Nikon camera and lens designed for everybody’s needs.

    Additionally, Nikon provides in hand experience through a series of workshops tailored to different genres and interests. These workshops are designed to provide in-depth knowledge of video and photography skills, enhancing technical skills and inspiring creativity. They offer participants the opportunity to learn from industry experts.

    Furthermore, Nikon remains committed to continuous innovation to meet the evolving demands of modern content creators. In response to the needs of professionals, we have recently expanded our full-frame mirrorless camera portfolio with the launch of the New Nikon Z6III. The exceptional performance of this model is designed to meet the unique needs of today’s cinematographers and social media influencers, ensuring that they have the right device to create high-quality, impactful content.

    On the specific features or technologies in Nikon cameras catering to the needs of professionals in these creative fields

    Nikon Mirrorless Full-Frame cameras are equipped with an in-body Image stabilization system that captures exceptionally sharp images and videos, which is essential for producing professional-quality content. Additionally, Nikon cameras incorporate advanced AI capabilities such as Portrait Impression Balance and skin softening for stunning portraits.

    Our cameras also feature AI-led advanced autofocus systems that ensure fast and accurate focusing. This advanced technology is crucial for capturing moving subjects and achieving sharp, precise shots, making it invaluable for professionals in dynamic shooting environments.

    In addition to still photography, Nikon offers impressive video capabilities, including 8K video recording and log profiles. These features enable creators to produce cinematic footage with enhanced dynamic range and greater flexibility in post-production, allowing for more creative control and superior results.

    Furthermore, Nikon cameras are renowned for their reliability and durability. Built to withstand the rigours of professional use, they ensure consistent performance in various shooting environments and conditions. This robust construction ensures that our cameras can handle the demands of any creative project, providing peace of mind to professionals.

    On Nikon staying ahead of the competition in providing professional-grade cameras for content creators

    We maintain our competitive edge in providing professional-grade cameras by prioritizing innovation and user feedback. To cater to the evolving demands of professionals, our newly launched Nikon Z6III brings the world’s first-ever partially-stacked CMOS sensor and the world’s brightest Electronics View Finder (EVF) This new model inherits key features from our flagship Z9 and Z8 cameras, including in-camera RAW and N-Log video capabilities, and is powered by the advanced EXPEED 7 processor, delivering industry-leading performance.

    Additionally, our significant investments in research and development led to the introduction of cutting-edge technologies that distinguish our cameras from the competition. Through active engagement with professionals and a deep understanding of industry trends, we continuously refine our products to meet and surpass the demands of content creators, ensuring they have the tools they need to achieve their creative visions.

    On Nikon’s strategy in engaging with and understanding the needs of Gen Z and Gen Alpha consumers

    Nikon maintains an active presence on popular social media platforms such as Instagram, Facebook, X, and YouTube, where Gen Z and Gen Alpha are highly engaged, and we have our own “My Nikon” Application. Through compelling content and regular interactions, we connect with these audiences to gain valuable insights into their preferences and behaviours.

    Additionally, we prioritise direct feedback through one-on-one interactions with professionals. This feedback is crucial for understanding their needs, preferences, and expectations, allowing us to tailor our products and strategies to better meet their demands. Nikon’s retro design models, like the Z fc and Zf, have resonated particularly well with Gen Z, demonstrating our commitment to aligning our offerings with the evolving tastes of newer generations.

    By combining an active social media presence with direct consumer feedback, Nikon ensures we stay attuned to the evolving preferences of Gen Z and Gen Alpha, enabling us to effectively engage and serve these important consumer groups.

    On future trends Nikon anticipating in the professional camera market, especially concerning the evolving career choices of younger generations

    There are several trends that will shape the future of the professional camera market, driven by the dynamic preferences and career aspirations of the younger generation. We understand the importance of meeting the high expectations of our consumers, which is why we continuously innovate to provide the cameras they need to excel in their creative pursuits. Our Z lenses, known for their superior optical performance and versatility, are a testament to our commitment to supporting photographers and videographers in capturing their vision with unparalleled clarity and precision. Features such as portrait impression balance and skin softening will enable photographers to achieve professional-quality results effortlessly.

    As the demand for high-quality, reliable equipment grows, Nikon is committed to staying at the forefront of these trends, continually innovating to provide tools that not only meet but exceed the expectations of the new generation of photographers and content creators.