ITV

Category: Marketing

  • Celebrate National Chai Day without the cleanup hassle

    Celebrate National Chai Day without the cleanup hassle

    Mumbai: It’s been a while since those long weekends, and with the daily office routine, fatigue has started to settle in. This weekend, take a break and gather your friends for a chai party to reconnect. Picture this – friends gathered, sipping on chai, sharing stories, and engaging in conversations. It’s a moment to step away from the busy pace of life and connect with those who matter.

    What better occasion than National Chai Day? From a Desi High Tea Party and chai-tasting to the classic ‘Chai pe Charcha,’ there are plenty of ways to unwind. However, cleaning up afterward can be challenging, as chai stains and residue on utensils often require extra effort to clean.

    Influencer Mahita Vankayala shared, “Whether I am alone or with friends, chai is my go-to drink. Alas, cleaning chai utensils can be a real hassle, but ITC Nimeasy has made it a breeze. Its Enzyme Technology* and Lift Off Action^ swiftly remove even the toughest stains, making the post-chai session cleanup a stress-free experience.”

    To start, rinse your stained mug or teapot with warm water to loosen any surface residue. Next, apply a small amount of ITC Nimeasy dish soap directly to the stains. Its Enzyme Technology* effectively removes tough stains through its Lift Off Action^. For stubborn marks, fill your mug or teapot with warm water and Nimeasy, allowing them to soak for easier stain removal. Finally, rinse thoroughly with warm water, and your mugs and teapot will be clean and ready for your next chai session.

    ^Based on lab study on food samples

    *Based on lab study on food soil

  • Starbucks launches India-inspired classics coffee range celebrating heritage

    Starbucks launches India-inspired classics coffee range celebrating heritage

    Mumbai: Starbucks introduces the all-new Classics coffee range, a tribute to India’s rich cultural and sensory heritage as the brand celebrates 12 years in the country. This new range blends the finest ingredients inspired by India with the perfect preparation, delivering a flavorful experience designed for Indian taste buds.

    Crafted from the top 3 per cent of Arabica coffee beans in the world, the Classics beverages feature light textures, balanced sweetness, and the ideal temperature for a smooth, velvety finish. The range includes the Classic Hot Coffee, a rich espresso and milk blend, and the Classic Iced Coffee, which combines bold espresso with jaggery and milk, starting at Rs 150. Complementing the coffee are Classic sandwiches in popular flavors, such as Chilli Paneer Sandwich, Spinach Corn Sandwich, Paneer Tikka Sandwich, Egg & Mayo Sandwich, and Chicken Salad Sandwich, promising a delightful pairing with every visit.

    TATA Starbucks ceo Sushant Dash remarked, “With more than a decade of history in India, we have been captivated by our country’s unique diversity, the vibrant cultural tapestry and numerous streaks of ideas brewing around us. This inspired us to create a beverage lineup which is a true testament to the growing cultural confidence and pride of India. Meticulously crafted, each beverage is curated with top 3% arabica coffee beans from the world to reflect the taste buds of the Indian consumer, combining it with our Third-Place experience to celebrate not just special occasions, but everyday moments and conversations with loved ones. The Classic beverages are inspired by and for India”

    Since its launch in 2012, TATA Starbucks has expanded to 454 stores across 67 cities, employing over 3,800 partners who bring both global and localised offerings to customers.

     

  • DECATHLON to lead pan-India cleanup drive across 19 states on 20 September

    DECATHLON to lead pan-India cleanup drive across 19 states on 20 September

    Mumbai: DECATHLON is set to launch its 5th annual cleanup drive on World Cleanup Day in collaboration with the World Cleanup Day organisation. This year, DECATHLON is organising a series of impactful cleanups across 19 states. Activities will include beach cleanups, hike plogging, playground cleanups, lake cleanups, and forest cleanups. The initiative aims to surpass last year’s success, where over 6,800 participants collected 55,223 kgs of litter. This year, more than 10,000 participants are expected.

    In addition to cleaning efforts, DECATHLON will conduct physical training sessions on waste segregation and composting. These sessions will be hosted in collaboration with expert vendor partners who will recycle waste or direct it towards energy recovery.

    DECATHLON India sustainability leader Annie George emphasised the brand’s commitment to environmental conservation, stating, “Our commitment to sustainability goes beyond promoting sports and active lifestyles. Through our participation in World Cleanup Day, we aim to inspire communities across the country to take action for a cleaner environment. By integrating clean-up activities with cycling, hiking, and more, we offer a unique experience for our customers to engage with the idea that ‘the world is our playground’—a space that we all share and have a responsibility to protect.”

    DECATHLON has partnered with renowned organisations like World Wildlife Fund, Plastic Fischer, and various non-profits to amplify the initiative’s reach and impact. By joining forces, these partnerships aim to address waste management challenges while raising awareness about the importance of environmental preservation for future generations.

  • Avvatar launches personalised performance whey to address protein deficiency

    Avvatar launches personalised performance whey to address protein deficiency

    Mumbai: Avvatar proudly launches its latest product, Avvatar 100 per cent performance whey protein, designed to meet the protein needs of not just fitness enthusiasts, but every individual. With 80 per cent of the Indian population suffering from protein deficiency, Avvatar aims to close this nutritional gap with its pure, milk-based whey protein, offering a convenient way to boost daily protein intake.

    Research shows that many Indians struggle to meet their daily protein requirements, with regular food intake falling short. Avvatar performance whey addresses this issue by providing a high-quality protein supplement suitable for all, regardless of age, gender, or fitness level. Whether for an active lifestyle, post-workout recovery, or general wellness, Avvatar Performance Whey ensures that everyone can meet their protein needs.

    To enhance the launch, Avvatar introduces personalised protein jars for consumers. Through a simple process, customers can visit the Avvatar website, place their order, and receive a jar personalised with their name. This one-day-only personalisation option makes protein supplementation both engaging and fun.

    Avvatar has partnered with over 100 influencers, who will promote the product through social media campaigns, sharing their experiences and highlighting the importance of daily protein intake. This initiative underscores Avvatar’s commitment to making high-quality protein accessible to everyone.

    Parag Milk Foods executive director Akshali Shah commented, “With the launch of Avvatar 100 per cent Performance Whey, we are expanding our product line to meet the diverse needs of consumers. This new offering provides both premium nutrition and a personalized experience. Whether you’re a fitness enthusiast or simply looking to add more protein to your diet, this product delivers on quality and convenience.”

    The pre-order link for personalised packs goes live on the Avvatar website at 12:00 am on Saturday, available for 24 hours only. Regular packs continue to be available on e-commerce platforms like Amazon, Flipkart, and the Avvatar website. The product is priced at Rs 2,099 for the one kg pack and Rs 3,899 for the two kg pack.

  • Psychology behind effective visual merchandising: Tapping into consumer behaviours

    Psychology behind effective visual merchandising: Tapping into consumer behaviours

    Mumbai: In the ever-evolving landscape of marketing, understanding consumer behaviour is paramount. Visual merchandising, a vital tool in a marketer’s arsenal, taps into the subconscious cues that influence purchasing decisions. While the digital age has transformed media planning, traditional concepts like primary, secondary, and tertiary media remain relevant. Integrating these concepts thoughtfully into campaign strategies can enhance the effectiveness of visual merchandising.

    The role of media planning in marketing

    Historically, media planning involved categorizing channels into primary, secondary, and tertiary media. This classification helped marketers allocate resources effectively and target consumers through the most impactful mediums. Despite the digital revolution, these foundational principles persist. Visual merchandising, when viewed through this lens, requires a strategic approach to leverage its intrinsic attributes fully.

    Visual merchandising as a medium

    Visual merchandising involves the strategic presentation of products to enhance their aesthetic appeal and influence consumer perception. However, no matter how elaborate or costly, visual merchandising elements are not inherently suited to serve as the primary medium in a media plan. This is largely due to the environment in which consumers encounter these visuals.

    Consider bustling settings like bazaars, malls, or high streets. These environments are filled with stimuli—numerous brands vie for attention amidst crowds of socially engaged consumers. In such contexts, individuals have limited attention to devote to each brand. Contrastingly, when a consumer watches a close cricket match and an advertisement appears during a break, their level of attention is significantly higher. The focused environment of a screen amplifies the impact of the advertising message.

    The challenge of capturing attention

    Assigning primary media responsibility to visual merchandising elements demands an acute awareness of the substantial burden placed on both the choice of elements and the content communicated. The effectiveness of such a strategy hinges on the ability to capture and retain consumer attention in environments where distractions are plentiful. Without this strategic consideration, relying solely on visual merchandising as the main medium can be akin to throwing a Hail Mary pass—hopeful but uncertain.

    Visual merchandising as a secondary or tertiary medium

    Visual merchandising excels when used as a secondary or tertiary medium within a comprehensive media plan. After the consumer has received the primary message through other channels, visual merchandising serves as an effective reminder. By leveraging the natural flow of foot traffic in physical spaces, marketers can reinforce brand messages and prompt action.

    Analyzing customer flow allows marketers to select appropriate visual merchandising elements tailored to specific objectives—attracting walk-ins and driving conversions. For walk-ins, the emphasis is on impact. Eye-catching displays and bold visuals can draw consumers into a store. For conversions, the focus shifts to details—providing information and subtle cues that encourage the consumer to make a purchase. This dual approach utilizes the strengths of visual merchandising without overextending its role beyond its most effective capacity.

    Integrating visual merchandising in the digital age

    In today’s digital age, integrating visual merchandising with online strategies can amplify its effectiveness. For instance, digital signage and interactive displays can bridge the gap between physical and digital experiences. These tools can personalize messages based on real-time data, enhancing engagement and aligning with consumer expectations shaped by digital interactions.

    Moreover, social media platforms can showcase visual merchandising efforts, extending their reach beyond physical locations. By creating visually appealing content that resonates with online audiences, brands can generate interest that drives foot traffic to stores.

    Understanding the psychology behind effective visual merchandising is crucial for tapping into consumer behaviors. By recognizing its role within the hierarchy of media planning, marketers can deploy visual merchandising strategically. When used as a complementary medium, it reinforces messages delivered through primary channels, enhances brand recall, and influences purchasing decisions.

    In an environment saturated with stimuli, the key lies in crafting visual merchandising elements that not only capture attention but also align seamlessly with broader marketing objectives. Through thoughtful integration and a keen understanding of consumer behavior, visual merchandising can significantly contribute to a brand’s success in both physical and digital marketplaces.

    This article has been authored by  Channelplay co-founder & co-CEO Suhas Misra.

  • Havas PLAY launches TATA.ev Pickleball Weekend Fiesta 2024

    Havas PLAY launches TATA.ev Pickleball Weekend Fiesta 2024

    Mumbai: In a bid to bring unique and fresh sports formats to India, Havas Play India, the activation arm of Havas Media Network, is launching the TATA.ev Pickleball Weekend Fiesta. Nearly 200 Picklers from across Delhi & NCR will participate in this open team-format tournament that blends fun, food, live music, and play for a unique experience that celebrates one of the fastest-growing sports in India and across the world.

    The Pickleball Weekend Fiesta will commence on Sunday, 22 September 2024 at one of Delhi’s most premium venues –  the Vasant Vihar Club, Vasant Vihar, New Delhi. This event will feature an open team-format tournament with gender-neutral doubles, catering to both beginner and advanced players. Pickleball communities from across the country will be joining this day-long tournament, participating in competitions and activities curated by the Havas Play team in association with Aditya Oberoi, a sports marketing consultant and a seasoned Pickleball player, bringing insights from the game and ensuring a world-class experience.

    TATA.ev joins as the title sponsor, aligning with the event’s focus on sustainability. The event is powered by Realme Mobile and supported by partners such as ICICI Direct (Associate Sponsor), Eldeco (Real Estate Partner), Storia (Hydration Partner), Stay Vista (Luxury & Hospitality Partner), Fans Play (Fan Engagement Partner), Fittestclub (Sports Accessory Partner), Hudle (Community and Ticketing Partner), Franklin (Ball Partner), Medulance (Medical Partner), Fan To Park (Sports Experience Partner), Radio City (Radio Partner), Republic TV (News Partner) and Vasant Vihar Club (Venue Partner).

    Globally, nearly 80+ countries play Pickleball and in India, there are over 15,000 registered players, with 21 states that have registered Pickleball Associations across the country. The sport is hugely popular in cities including Delhi & NCR, Mumbai, and Bengaluru and has a growing footprint in cities including Hyderabad, Kolkata, Chennai, Jaipur, Ahmedabad, Vadodara, Indore & Bhopal, with new ranking systems, leagues, tournaments & events proliferating across India.

    Commenting on their association with the TATA.ev Pickleball Weekend Fiesta 2024, Tata Passenger Electric Mobility Ltd. chief commercial officer Vivek Srivatsa, said, “For TATA.ev, the Pickleball Weekend Fiesta perfectly embodies the blend of community, sustainability, and technology—values that lie at the heart of our mission. As one of the fastest-growing sports globally, Pickleball is gaining remarkable traction in India, with over 10,000 active players and an impressive annual growth rate of more than 30%, both in participation and court development. The sport’s unique blend of accessibility, low environmental footprint, and emphasis on inclusivity deeply resonates with our commitment to a greener, more inclusive future. By supporting events like this, we not only foster healthy, active communities but also promote collaboration that drives meaningful progress for both society and the planet.”

    “Havas Play is committed to creating content and experiences that are intertwined with consumer passions and activate in the spaces that matter most to people,” shared Havas Play global managing director Charlie Farrant. “The growing passion for Pickle Ball in India demonstrates the untapped potential for brands, and we are excited to partner with TATA.ev for this event that will both provide a forum for enthusiasts to connect with fellow sports lovers and demonstrate to brands the untapped potential in this area.” 

  • We envision toys evolving with tech for each child’s personalised learning: Blix Education’s Abbas Gabajiwala

    We envision toys evolving with tech for each child’s personalised learning: Blix Education’s Abbas Gabajiwala

    Mumbai: As children’s interests and playtime habits evolve, brands like Blix Education are transforming the way they learn, blending creativity and technology to make play more than just fun. Offering a wide range of interactive STEAM-based toys, Blix Education taps into children’s curiosity, allowing them to explore and build through hands-on experiences. The brand doesn’t just focus on entertainment but brings education into the mix in a way that’s both engaging and innovative.

    Founded by Abbas Gabajiwala, Blix Education stands out for its commitment to merging play with learning through its STEAM (Science, Technology, Engineering, Arts, and Mathematics) toys. Known for its versatile and reusable toy sets, Blix Education’s offerings include everything from robotics kits to modular construction sets, as well as comprehensive STEAM lab setups for schools. Blix Education’s products are available on major platforms such as Amazon and Flipkart, and in retail stores like Hamleys. Globally, Blix Education toys are utilized in educational settings from Singapore to Germany, enhancing learning experiences across continents. Gabajiwala, a former CTO and award-winning designer, leverages his expertise to craft toys that nurture creativity and problem-solving skills, making Blix Education a global leader in educational play.

    Indiantelevision.com’s Arth Chakraborty in a chat with Blix Education’s founder and CEO Abbas Gabajiwala to gain deeper insights on how STEAM toys are transforming children’s learning experiences, the challenges of promoting STEM products in non-traditional markets, and more…

    Edited Excerpts:

    On STEM toys being better than traditional toys

    STEM toys offer a distinct advantage over traditional toys by integrating education with play, encouraging children to explore concepts in science, technology, engineering, and mathematics. While traditional toys primarily focus on entertainment, STEM toys stimulate critical thinking, problem-solving, and creativity. They provide a hands-on learning experience, enabling kids to grasp complex ideas in an interactive and engaging manner.

    STEM toys grow alongside a child’s curiosity, encouraging them to build, experiment, and innovate while developing a deeper understanding of how things work. These toys are designed to accommodate various learning styles, offering a wide range of activities that nurture cognitive development and creative problem-solving skills. By engaging with STEM toys, children are constantly challenged to think critically and explore new concepts, making learning a more interactive and enriching experience.

    Ultimately, STEM toys not only entertain but equip children with essential skills for future careers, helping them develop a passion for learning while playing. They bridge the gap between fun and education, making them a more enriching option than traditional toys.

    On the challenges that you faced in promoting STEM toys in non-traditional markets

    Promoting STEM toys in non-traditional markets presents several challenges. One of the main hurdles is a lack of awareness and understanding of the benefits of STEM education. Many parents and educators in these regions may be unfamiliar with the concept, associating toys with entertainment rather than learning. This makes it difficult to convey the value of STEM toys as tools for cognitive and creative development.

    Our most popular product is Blix Queaky which is an experimental toy teaching children about electricity and conductivity. The biggest challenge in promoting this, is lack of understanding of the product or why it functions that way. When we sell these toys, parents expect them to work exactly as shown, and are disappointed when they don’t, they don’t understand that actual learning happens with experimentations.  

    Additionally, there can be cultural resistance to new educational methods, with a preference for more conventional forms of education. Economic factors also play a role, as STEM toys, often perceived as premium products, may be considered too costly for some families.

    On technology-driven toys changing the way kids learn science and engineering

    Technology-driven toys are revolutionising how children learn science and engineering by transforming abstract concepts into hands-on experiences. These toys, like STEM-based robotics kits or coding games, allow kids to experiment and explore in interactive, engaging ways, fostering deeper understanding. Instead of passively absorbing information, children actively apply principles of science, technology, engineering, and mathematics (STEM) while building, programming, or solving real-world problems.

    Technology is all around us. Children as young as aged one and two know how to use the phones, press buttons, watch their favourite youtube videos and play games. However we need to teach them how this technology has been made – they need to be the future creaters of this technology and instead of just playing and using existing technology, we need to teach children how to learn from it and create more.

    Through play, kids develop critical thinking, problem-solving, and creativity, essential skills for the future. Technology-driven toys break down complex ideas into manageable, bite-sized challenges that make learning accessible and fun. For example, building a robot or designing a simple circuit can introduce children to the basics of engineering and electronics without the intimidation often associated with these subjects.

    These toys also encourage independent learning and curiosity, enabling kids to discover how things work while nurturing their interest in STEM fields from an early age.

    On securing funding from Shark Tank India Season 3 impact Blix’s growth trajectory

    Blix received the funding in the season but due to some internal reason they did not accept it later. But Blix has been on an upward growth trajectory since being aired on shark tank. We have come into the limelight and have helped educate people on the importance of STEM based learning in India.

    On the innovations in toy technology that excite you the most right now

    Right now, innovations in toy technology that excite me the most are those that combine artificial intelligence (AI) with hands-on learning experiences. AI-powered educational toys that adapt to a child’s learning pace and preferences can revolutionize how children engage with STEM subjects. These toys personalise the learning experience, making it more interactive and tailored to each child’s strengths, which enhances retention and understanding.

    Our award winning – first time in India DIY remote controlled construction set has taken the Indian toy market by storm. For children to now make RC operated structures opens a whole new world of play and a multifold ways of playing with our kits.

    Another exciting development is the integration of augmented reality (AR) with physical toys, allowing children to explore virtual worlds while building real-life skills. AR enables dynamic storytelling and immersive experiences, making science, technology, engineering, and math concepts more accessible and engaging.

    Finally, modular robotics kits, which allow children to build and program their robots, inspire creativity and problem-solving. These innovations not only make learning fun but also prepare children for future careers in an increasingly tech-driven world, making toy technology an exciting frontier. During Gapanpati puja, Blix used their toys to do aarti. On this Instagram link you can see how even children can make such inspiring toys so easily:

     

     

    On early exposure to STEM influencing children’s future career choices

    Early exposure to STEM (Science, Technology, Engineering, and Mathematics) plays a crucial role in shaping children’s future career choices. When children engage with STEM concepts from a young age, they develop problem-solving, critical thinking, and analytical skills that are foundational for many careers in technology, engineering, and science fields.

    STEM activities and toys stimulate curiosity, encourage hands-on learning, and foster a love for discovery, making complex subjects approachable and enjoyable. As children experiment and explore, they become more confident in their abilities to solve real-world problems, which can ignite long-term interest in STEM-related careers.

    This early foundation broadens their understanding of potential career paths, making them more likely to pursue professions in fields like engineering, robotics, programming, or research. Moreover, the ability to adapt and innovate—skills nurtured by early STEM exposure—gives them a competitive edge in a rapidly evolving, tech-centric world.

    On balancing fun and functionality when designing new toys

    Balancing fun and functionality when designing new toys is key to creating engaging and educational experiences for children. At Blix, we prioritise both aspects by focusing on interactive, hands-on learning that naturally incorporates essential STEM (science, technology, engineering, and mathematics) concepts. Our design process begins with understanding how children learn and play, ensuring that every toy captures their attention and curiosity through fun challenges and engaging tasks.

    Functionality comes from embedding educational value within the toy, allowing children to explore problem-solving, critical thinking, and creativity while having fun. We carefully choose designs that encourage kids to build, experiment, and explore while maintaining simplicity and playfulness. By merging entertainment with STEM-based learning, we ensure our toys not only bring joy but also equip children with the tools to understand and apply complex concepts in real-world scenarios.

    This balance keeps children excited about learning and helps parents see the long-term benefits.

    On the evolution of toys in the coming years and Blix contributing to the future of play globally

    In the coming years, toys are expected to evolve significantly, driven by advancements in technology and a growing emphasis on personalised learning. We envision a future where toys integrate more seamlessly with digital platforms, offering interactive experiences that adapt to each child’s learning style and pace. Emerging technologies such as augmented reality (AR), artificial intelligence (AI), and IoT (Internet of Things) will play a crucial role in making playtime more immersive and educational.

    Blix is committed to leading this transformation by continuously innovating and integrating these technologies into our STEM toys. We aim to create products that not only entertain but also provide valuable educational experiences. Our focus will be on developing toys that enhance problem-solving skills, foster creativity, and prepare children for future careers in technology and engineering. By staying at the forefront of educational toy design, Blix will contribute to shaping the future of play globally, making learning an engaging and dynamic journey for children.

    Blix recently launched their RC megastructures set which allows children to develop replicas of transporter and folding bridges, which offers a building challenge and educates on the mechanics of intricate bridge designs. Additionally, to mimic the functionality of heavy operational machinery like mining drills or industrial gantry cranes, this innovative set helps users understand the intricacy of X-Y motion systems commonly used in manufacturing and engineering.

  • TCS hits hat-trick as India’s most valuable brand: Kantar BrandZ report

    TCS hits hat-trick as India’s most valuable brand: Kantar BrandZ report

    Mumbai: Tata Consultancy Services (TCS) remains the nation’s most valuable brand for the third straight year, according to the new ‘Kantar BrandZ Most Valuable Indian Brands Report’ published today. With a brand value of $49.7 billion, TCS has seen a 16 per cent rise versus last year, driven by investments in innovation, particularly in AI and digital transformation. 

    India’s top 75 most valuable brands now have a combined value of $450.5 billion, marking a 19 per cent increase from last year. Brands across diverse business sectors fuelled this growth, with 54 brands boosting their brand value over the past year. This impressive growth outpaces most other BrandZ rankings globally and closely mirrors the 20 per cent increase seen in the global top 100.

    TCS tops a strong group of seven business technology and services platforms, collectively worth almost $100 billion, and equalling 22 per cent of the total value of India’s top 75 ranking.

    Financial services brands also dominate, with 17 brands, contributing 28 per cent of the ranking’s overall brand value. HFDC Bank (No.2; $38.3bn) retains its position as India’s second most valuable brand. State Bank of India (No.5; $18.0bn), ICICI Bank (No.6; $15.6bn) and LIC (No.10; $11.5bn) also feature in the top 10.

    Zomato (No.31; $3.5bn) is this year’s fastest riser with 100 per cent growth in brand value year-on-year due to relentless innovation and expansion into quick commerce. It has also boosted efficiency and elevated its customer experience over the last year.

    The automotive sector has also seen impressive results, led by Maruti Suzuki (No.17; +24 per cent), Bajaj Auto (No.20; +94 per cent), Mahindra (No.30; +78 per cent), TVS (No.34; +71 per cent) and Hero (No.35; +62 per cent). Mahindra’s SUVs now make up 53 per cent of India’s passenger car market (June 2024). The success of models like XUV700, Scorpio N, and Thar, which continue to see high demand and long waiting periods, has solidified Mahindra’s leadership in mid and premium SUVs.

    Rising disposable income and a growing middle class are driving demand for vehicles, shifting car ownership from a status symbol to a necessity. Improved infrastructure, government support for EVs and strong export growth expectations are further fuelling the industry’s momentum.

    India’s motorised two-wheel vehicle market is bouncing back, driven by a recovering economy and rising demand for personal transportation. Key factors include urbanisation, the need for affordable transport, and a growing young population. New models with advanced technology are also fuelling growth, meeting diverse consumer needs.

    Seven brands debut in India’s brand ranking this year, including jewellery retail brands CaratLane (No.45; $2.7bn) and Kalyan Jewellers (No.71; $1.6bn) and Real Estate brand, Lodha (No.63; $1.9bn). Godrej Properties (No.70; $1.66bn) also re-enters the ranking.

    Deepender Rana

    Kantar executive managing director, insights, South Asia – Deepender Rana said, “Strong brands consistently outperform the market. Over the past year, the companies behind India’s Top 75 brands have achieved an impressive 52 per cent stock market growth, outpacing the 37.6 per cent growth for the Sensex. Brands that thrive are those that create a Meaningful Difference by meeting evolving consumer needs, challenging industry norms, and forging strong emotional connections. The top performers in this brand ranking have excelled by embracing disruption and innovation, leading to significantly higher growth.” 

    Kantar BrandZ top 10 most valuable Indian brands 2024

    Rank 2023 Rank 2024 Brand Category Brand Value 2024 (US$ M)
    1 1 Tata Consultancy Services Business Technology and Services Platforms 49,657
    N/A 2 HDFC Bank Financial Services 38,286
    4 3 Airtel Telecom Providers 29,856
    3 4 Infosys Business Technology and Services Platforms 25,221
    5 5 State Bank of India Financial Services 17,979
    6 6 ICICI Bank Financial Services 15,604
    8 7 Jio Telecom Providers 13,744
    7 8 Asian Paints Paints 13,555
    10 9 HCL Tech Business Technology and Services Platforms 11,815
    11 10 LIC Financial Services 11,499

    India’s GDP growth outlook is bright, with an expected 8.2 per cent increase compared to the global average of 3.1 per cent, potentially positioning the country as the world’s third-largest economy by 2030. However, despite strong investor confidence, large brands face a looming challenge: a long-term decline in demand power. While they may remain stock market favourites for now, they risk losing relevance in the minds of consumers if they don’t adapt to shifting expectations.

    Soumya Mohanty

    Kantar’s MD & chief client officer, insights, South Asia – Soumya Mohanty said, “It’s not enough to make consumers want to buy, brands must build their saliency and relevancy across all touchpoints, from advertising to in-store experiences. Successful brands create a consistent presence that resonates with consumers, driving both awareness and loyalty. Those that thrive have combined strategic reach with compelling, creative messaging to capture consumer attention and drive significant brand growth.”

    Other key highlights from the Kantar BrandZ most valuable Indian brands report include:

    • Opportunity to expand beyond national borders: Many Indian brands remain heavily reliant on the domestic market, benefiting from a stable local economy. However, the global market of 6.7 billion people remains largely untapped, with overseas contribution accounting for only 26 per cent of the top 75 Indian brands. Indian brands must expand beyond their borders to unlock their full potential on the global stage.  
       
    • A blueprint for brand growth: Kantar’s new blueprint for brand growth is designed to help businesses build profitable, strong and sustainable brands in recognition that being meaningfully different to more people is a key driver for growth. While maintaining meaningful difference is a global challenge, it is more pronounced in India. With over 20 per cent of Indian brands lagging in this area, the need to adapt and differentiate is more critical than ever to remain competitive and see long-term growth.

    The Kantar BrandZ Most Valuable Indian Brands ranking, report and extensive analysis are available now at www.kantar.com/campaigns/brandz/india   

    Built on Kantar’s meaningful different and salient framework, BrandEvaluator is an innovative tool that delivers a robust brand equity assessment in as few as four days, empowering strategic decisions that drive sales and growth.

  • MyGlamm partners with Miss Universe India 2024 as official makeup & beauty sponsor

    MyGlamm partners with Miss Universe India 2024 as official makeup & beauty sponsor

    Mumbai: Good Glamm Group’s portfolio brand, MyGlamm, India’s DTC beauty brand has officially partnered with Miss Universe India 2024 as the makeup and beauty partner. As the official makeup and beauty partner, MyGlamm will play a pivotal role in creating stunning looks for all the finalists as they compete for the prestigious title and ensure that each contestant looks her best, reflecting both inner and outer beauty.

    Miss Universe India runs under the leadership of Nikhil Anand, who heads it as the national director after Glamanand Group acquired the Miss Universe franchise this year. In the partnership, MyGlamm will offer a complete beauty transformation for the contestants through its wide range of high-quality products, ensuring that each look is tailored to suit the individual style and personality of the participants. With a team of skilled makeup artists and beauty experts, MyGlamm aims to highlight the unique features and strengths of each contestant, enhancing their natural beauty and boosting their confidence as they compete for the title.

    Speaking about the partnership, Good Glamm Group group brand director Ketan Bhatia said, “As a brand that champions individuality and celebrates beauty in all its forms, MyGlamm is excited to partner with Miss Universe India 2024. Our goal is to provide these contestants with looks that not only enhance their natural beauty but also reflect their unique personalities as they prepare to take on the global stage.”

    Miss Universe India national director Nikhil Anand commented, “We are excited to welcome MyGlamm as the official Makeup and Beauty Partner for MissUniverse India 2024. This collaboration brings together two brands that celebrate individuality. MyGlamm’s expertise in beauty and their commitment to empowering women through self-expression aligns perfectly with our vision and will undoubtedly add to the contestants’ confidence and presence as they prepare to shine on both the national and international stages.”

    The highly anticipated grand finale will take place on September 22, 2024, at Zee Studios in Jaipur, where the winner will be crowned and will represent India at the Miss Universe 2024 competition. The brand’s association with Miss Universe India is a natural extension of its vision to celebrate individuality and promote self-expression through makeup.

    In addition to creating bespoke looks for the contestants, MyGlamm will also host interactive beauty sessions and tutorials throughout the competition. Contestants will be given access to MyGlamm’s expert beauty advice, tips, and techniques to help them present their best selves both on and off the stage.

  • Oleev Kitchen expands portfolio with new multigrain pasta range

    Oleev Kitchen expands portfolio with new multigrain pasta range

    Mumbai: Modi Naturals Ltd, known for its multisource cooking oils and olive oils, is expanding its portfolio with a new pasta range under the Oleev Kitchen brand. The company aims to enter the multi-grain pasta market by offering high-protein and fiber-rich options that maintain good taste.

    Pasta being a staple now in most households across the country, the new multigrain pasta strengthens the brand’s foothold in the health-conscious and nutritious food products category. Combining the goodness of four grains – Chickpea, Jowar, Brown rice and Durum Wheat, Oleev kitchen multigrain pasta becomes the perfect choice for health-conscious customers looking for healthier alternatives to traditional pasta.

     

     

    Commenting on the launch, Modi Naturals Ltd MD Akshay Modi said, “Oleev Kitchen has always been committed to providing healthy and flavorful food choices.” He further added, “There is a general perception among consumers, that something which is healthier or made using multi-grains would not be tasty, however through our dedicated R&D, we have successfully developed a pasta that combines the benefits of multiple grains whilst delivering the same taste and texture. We are confident that this pasta will resonate with health-conscious consumers who refuse to compromise on taste.”

    Oleev has roped in actress Chitrangda Singh for the digital campaign that focuses on healthy eating. The admired actress, known for her commitment to a well-balanced lifestyle, perfectly embodies the spirit of Oleev Kitchen. With her inspiring journey and influence, Chitrangada’s partnership with Oleev Kitchen is poised to elevate the brand’s mission of providing clean & healthy eating. Further endearing their innovative products, like the new multigrain pasta, to those seeking a healthier lifestyle.

    It is currently available on Amazon and the brand’s D2C website (www.modiretail.com) under two SKUs – multigrain macaroni 400gms and multigrain penne 400 gms. The brand also has other variants as part of their “Zero Maida” pasta portfolio such as penne, fusilli, spaghetti and macaroni.

    Oleev Kitchen has always been committed to providing healthy and tasty food options, but with its foray into multigrain pasta, it aims to take its pasta portfolio to the next level.

    This partnership between Oleev Kitchen multigrain pasta and Chitrangda seeks to encourage healthier cooking choices without compromising on taste.