ITV

Category: Marketing

  • The role of AI in shaping tomorrow’s workforce

    The role of AI in shaping tomorrow’s workforce

    The rapid advancement of AI technologies, particularly in recent years, has sparked both excitement and concern about their potential to replace human roles across various sectors. Tools like ChatGPT have demonstrated the ability to perform tasks that were once the exclusive domain of humans, such as writing, coding, and even creative endeavours like photography and editing. As AI continues to evolve, it raises a pressing question: Can AI truly take over human jobs, and if so, what does that mean for the future of work?

    The introduction of tools like Chat GPT, Sora, GitHub and others has given us a peek into how AI can change the way we live and work. The tasks that used to take hours or days can now be completed in minutes. And this is just the beginning. As AI evolves, we will enable humans to take over multiple roles across fields. In industries like customer service, technical writing, and content creation, AI is already making inroads by handling routine inquiries, drafting reports, and even brainstorming creative ideas. ChatGPT and its peers are reducing the need for human labour in some areas, demonstrating AI’s potential to take on roles that involve knowledge-based work.

    How well is AI doing our jobs?

    At this very moment, 57 per cent of content on the internet that exists is generated by AI, according to a study by Amazon Web Services. Another report by Forbes stated that 90 pet cent of content on the internet will be generated by AI by 2025. Automation in manufacturing has already replaced many manual jobs with robots capable of performing tasks faster and more efficiently than humans, reducing costs and increasing productivity.

    The field of programming, once seen as an impenetrable domain for AI, is now being influenced by it. Advanced AI tools can write code, assist in debugging, and automate repetitive tasks, making development cycles faster and more efficient. Companies are leveraging AI to handle everything from boilerplate code generation to automating the testing process, reducing reliance on entry-level programmers.

    AI is also making headway into creative areas like photography and editing, once thought to be immune to the impact of AI. In photography, AI-powered tools can automatically edit images, adjust lighting, and enhance photo quality, removing much of the manual labour involved in post-production. Video editing, too, is being streamlined by AI, which can cut and arrange footage based on pre-set preferences. AI is also creating music, providing voice assistance, teaching some of the hardest subjects and many more things across many industries. If we assume AI is going to take over every industry at the same rate, most of the jobs we have today will be taken over by AI sooner than expected.

    The reality of AI taking over our jobs

    While some jobs will inevitably be automated and taken over, AI is more likely to reshape roles rather than eliminate them entirely. The World Economic Forum’s Future of Jobs Report highlights that by 2025, AI could replace 85 million jobs, but it is also expected to create 97 million new ones. This shift shows that the focus will be on changing the types of jobs people do, rather than reducing the number of jobs overall.

    Moreover, no company can run entirely on AI. A recent incident of Microsoft’s “Blue Screen of Death” showed the dangers of over-reliance on technology. A faulty update from CrowdStrike caused a global outage, disrupting hundreds of planes, hospitals, trains, offices, and more. It was a clear reminder of the risks of depending too much on AI or any technology. To truly benefit from AI’s potential, we must combine its strengths with human oversight, ensuring a balanced approach as we move forward. From what we have seen so far, “AI won’t replace human jobs but the people who can use AI could replace them”. With evolving technology and workplaces continuously streamlining operations, we will need to adapt to the technology and upskill ourselves to become more efficient.

    Conclusion: Will AI take over?

    AI is undoubtedly transforming industries and changing the way we work, but a complete takeover of human roles remains unlikely—at least for now. While AI excels in automating tasks and replicating certain aspects of creativity, it cannot fully replace human ingenuity, empathy, and emotional understanding. The future of work will likely see a blend of AI and human collaboration, where AI handles repetitive and technical tasks, and humans focus on creative, strategic, and emotionally driven roles. As AI continues to advance, it’s crucial that employees and companies adapt, ensuring that the benefits of AI are harnessed while preserving the unique qualities that only humans can bring to the table.

    The article has been authored by Mudrex CEO & co-founder Edul Patel.
     

  • Everlite By Senco unveils its latest narrative – ‘Har Jazbaat Ko Karein Celebrate’

    Everlite By Senco unveils its latest narrative – ‘Har Jazbaat Ko Karein Celebrate’

    Mumbai: In a poignant reflection of emotional connections, Everlite By Senco has unveiled its latest narrative, ‘Har Jazbaat Ko Karein Celebrate’, that beautifully encapsulates the essence of unspoken bonds between two women. This festive season, this story serves as a powerful testament to the strength found in understanding and support beyond words.

    The story encapsulates intimate moments shared between characters – applying a bindi, helping with earrings, and bonding over mutual excitement for the Navaratri festivities. Each act of silent support reflects the essence of feminine power and resilience, perfectly aligning with the themes celebrated during this vibrant festival.

    This unexpected twist not only enriches the storytelling but also emphasises the beauty of understanding and connection that exists beyond verbal communication. At the heart of this narrative lies the jewellery itself, serving as a mute symbol of the subtle yet powerful bond shared between the characters. Each piece enhances its appearance while embodying the true spirit of Shakti – the inner strength that shines brightly from within.

    As Everlite acts as a catalyst, it bears witness to these precious moments, reminding us that beauty is often found in what’s unsaid, which when shared, is heartfelt! Such ankahee bond flowers in the absence of any reliance on words.

    As we honour the festival of Navratri, let us embrace the treasures of unspoken connections and the power of emotional understanding that unite us all.

    Senco Gold & Diamonds director and head of marketing and designs Joita Sen shared, “We had a wonderful time filming this campaign and believe our audience will connect with it deeply, especially now. This Navratri, through our Shakti Edit and Lotus Collection, we’re unveiling designs that honor the divine feminine and evoke a sense of inner strength. With Everlite by Senco, we continue to celebrate Devi Puja alongside our other campaigns like Aparupa and Sajilo Rey.” 
     

  • realme expands after-sales service program with realme care+ nationwide

    realme expands after-sales service program with realme care+ nationwide

    Mumbai: realme today announced the expansion of its after-sales service program, realme Care+. This initiative reflects realme’s commitment to delivering superior customer service across India, aligning with the slogan “We Care, for Real.”

    realme Care+ focuses on improving customer satisfaction by providing high-quality, efficient service. With over 550 service centers already operating in India, realme plans to increase this network to over 600 centers and establish 50 new brand service centers by 2025, covering more than 500 cities nationwide.

    realme Care+ offers a 10-day product exchange policy, a one-year warranty, and multilingual support in 10 languages. Customers benefit from Service Day every mid-month, offering unlimited bonuses. With a 95 per cent first-time resolution rate and 97 per cent same-day repairs when parts are available, realme Care+ ensures fast, reliable service. Their service centers have achieved a 90 per cent customer satisfaction rate and a 4.3 Google rating.

    During the Diwali Sale, realme offers discounts worth Rs 800 crore on smartphones and AIOT products. Customers can enjoy up to Rs 4,000 off on select realme P2 Pro 5G variants and coupons worth Rs 2,000 on realme NARZO 70 Turbo 5G.

  • LIC partners with Lotus Petal Foundation for sustainable development

    LIC partners with Lotus Petal Foundation for sustainable development

    Mumbai: Life Insurance Corporation of India (LIC) has partnered with Lotus Petal Foundation, a Gurugram-based NGO, to advance sustainable development and enhance quality education. Supported by the LIC Golden Jubilee Foundation, this collaboration has funded the installation of a 45 KW solar power system at the foundation’s 5-acre Education & Skill Development campus, which aims to educate 10,000 underserved children under one roof, making it one of India’s largest philanthropic schools.

    The solar installation reflects LIC’s commitment to environmental responsibility by reducing the campus’s carbon footprint and energy costs. This initiative serves as a benchmark for institutions implementing green energy solutions, creating a sustainable and eco-friendly learning environment for students.

    LIC India’s regional manager Manoj Atrishi emphasised the importance of sustainability:”LIC is honored to be part of this transformative journey and support a place like this which will become one of India’s largest philanthropic schools. We believe that by experiencing the benefits of clean energy, students will be inspired to build a greener future.”

    Lotus Petal Foundation founder and managing trustee, Kushal Raj Chakravarty expressed gratitude:

    “We are deeply grateful to LIC for their support in this critical phase of our journey,” he said. “The installation of solar panels is not just an investment in renewable energy; it is an investment in creating a sustainable and environmentally conscious campus where students can learn and thrive.”

  • OPPO unveils Reno12 Pro 5G Manish Malhotra edition for festive season

    OPPO unveils Reno12 Pro 5G Manish Malhotra edition for festive season

    Mumbai: OPPO India has launched the limited-edition Reno12 Pro 5G Manish Malhotra Edition just in time for the festive season. This special edition smartphone, inspired by Manish Malhotra’s iconic world collection, captures the richness of India’s cultural heritage with intricate gold filigree and floral embroidery over a sleek black backdrop.

    Manish Malhotra expressed his enthusiasm about the collaboration, stating: “I have always endeavoured to fuse tradition and opulence, and this collaboration with OPPO India captures that vision perfectly. The OPPO Reno12 Pro Limited Edition melds my passion for intricate detailing with the fine craftsmanship that OPPO brings to the table. With its luxurious design, this phone is the perfect companion for the festive season, combining beauty, elegance, and celebration. Together, we have created something that looks beautiful and feels luxurious to hold and flaunt.”

    OPPO India’s “Crafted from Culture” campaign draws on India’s artistic traditions, such as Mughal floral motifs and embroidery styles from Rajasthan and Uttar Pradesh. The black-and-gold colour scheme represents beauty, luxury, and the festive spirit of India, making the Reno12 Pro 5G a luxurious companion for Diwali celebrations.

    OPPO India, head of product marketing, Karan Dua added:  “At OPPO India, we believe in the power of collaboration to create something truly special. Partnering with Manish Malhotra for the Reno12 Pro 5G Limited Edition has been an exciting journey of blending tradition with modernity. Manish’s iconic design sensibilities, rooted in India’s cultural aesthetic, have brought a unique artistic vision to life in this edition. Together, we have crafted a celebration of craftsmanship and creativity, making this festive season even more special for our consumers.”

    This limited-edition phone combines OPPO’s cutting-edge material science with Malhotra’s intricate artistry, featuring advanced double etching, eight-layer construction, and high-precision annealing for superior craftsmanship.

    The Reno12 Pro limited edition with 12GB RAM and 256GB storage is priced at Rs. 36,999 and will be available for purchase across the OPPO e-Store, Flipkart, and retail outlets. Pre-orders start today, with the first sale on 3 October 2024.

    Special Offers:  

    – Instant cashback of up to 10 per cent with leading bank cards  

    – Flexible payment options, including 3 and 6-month no-cost EMI plans  

    – Zero Down Payment schemes available

    Additionally, OPPO presents the My OPPO Exclusive Rs 10 Lakh Raffle, running from 1 October to 7 November 2024, with exciting rewards like Rs 10 lakh, OPPO Find N3 Flip, and more for My OPPO app users.

  • Jockey juniors launches second colour splash contest for young artists

    Jockey juniors launches second colour splash contest for young artists

    Mumbai: Jockey has kicked off the second edition of the Jockey Juniors Times NIE Colour Splash campaign. This year’s theme, “My Happy Place,” encourages children aged 6 to 12 to express their creativity by depicting their unique visions of joy and happiness on canvas.

    The campaign runs from September to December 2024 and is divided into two age categories: Sub-Juniors (6-9 years) and Juniors (10-12 years). Children from across India can submit their artwork online until 30 October 2024, with on-ground events taking place in six metro cities: Kolkata, Mumbai, Delhi, Chennai, Hyderabad, and Bangalore.

    Link: www.timesniecoloursplash.com

    Page Industries chief marketing officer Nihal Rajan commented on the campaign: “We are thrilled to launch the second edition of our Colour Splash campaign in partnership with Times NIE. Just like our Jockey Juniors collection, this initiative empowers children to express themselves through vibrant colors, encapsulated in this year’s theme- ‘My Happy Place.’ We believe that art serves as a powerful medium for children to convey their emotions and perspectives about the world in unique ways. We look forward to seeing the incredible talent of the young artists at the Colour Splash Contest. At Jockey Juniors, we are dedicated to nurturing creativity and self-expression, and our colorful range of innerwear and leisurewear embodies this mission, fostering a culture where imagination knows no bounds.”

    Committed to quality, comfort, and style, Jockey Juniors offers a playful collection of innerwear, outerwear, thermals, and socks for children aged 3 to 12, fostering a space where imagination meets comfort.

  • AKAI India launches flagship 100 and 75 inch Google TV range

    AKAI India launches flagship 100 and 75 inch Google TV range

    Mumbai: AKAI India has launched its new big-size TVs, featuring advanced 4K QLED display technology, Dolby Vision, and Dolby Atmos Sound. Running on Android 11, the series includes MEMC technology for smoother motion and QLED+ display for enhanced picture clarity.

    Available in two sizes— 75-inch (190 cm) and 100-inch (254 cm)—the TVs offer a cinematic viewing experience. The 100-inch model features a 120 Hz refresh rate, HDR 10+, HLG, 178-degree wide-angle viewing, and 400 nits brightness. The 75-inch model comes with a 60 Hz refresh rate, HDR 10, HLG, and 350 nits brightness. Both models have a colour gamut of up to 90 per cent NTSC 1931.

    The range includes a bezel-less design, 3840×2160 resolution, built-in Chromecast, Miracast, Google Play, and Google Assistant. The 100-inch variant also offers hands-free voice control through Google Far Field voice control. Connectivity options include three HDMI ports, two USB ports, and a LAN port.

    Starting at Rs 99,990 for the 75-inch model and Rs 3,99,990 for the 100-inch, the TVs come with a two-year warranty and flexible EMI options through various financial partners. Available at Electronics Mart India and authorized dealers across India.

    Speaking about the launch, AKAI India MD Anurag Sharma said, “This series represents a new frontier in television technology, combining exceptional display performance with powerful sound and the smart capabilities of Google TV. In our endeavor to deliver a ‘Better Up’ experience the personalised cinema, which we call signature cinema is the first step. These big sized TVs signify Akai’s commitment to pushing the boundaries of innovation, ensuring our customers have access to the best that television technology has to offer.”
     

  • The Power of Fixed Deposits: Building a Secure Financial Future

    The Power of Fixed Deposits: Building a Secure Financial Future

    Fixed Deposits (FDs) have always been a reliable and safe investment option for those who want to grow their savings without taking significant risks. Known for their stability and guaranteed returns, FDs are a popular choice in India. They offer predictable returns, making them ideal for both long-term and short-term financial goals. With the rise of digital banking, managing and opening an FD online has become incredibly convenient.

    What is a Fixed Deposit?

    A fixed deposit is a financial instrument that offers a fixed rate of interest on a lump sum investment for a specified term. Once the deposit matures, you receive the principal amount along with the interest earned. FDs are safer than market-linked investments and offer guaranteed returns regardless of market conditions.

    Benefits of Fixed Deposits

    1.  Guaranteed Returns: FDs offer assured returns, making them one of the safest investment options. The interest rate is fixed, so you know exactly how much you will earn at the end of the tenure.

    2.  Flexible Tenures: You can choose an FD tenure that suits your financial goals, from a few months to several years.

    3.  Compounding Interest: With longer tenures, the power of compounding increases your returns, especially if you choose to reinvest the interest.

    4.  High Safety: FDs come with a high degree of safety, as they are not affected by market fluctuations. Moreover, FDs from banks and established financial institutions come with high credit ratings.

    5.  Tax Benefits: Certain types of FDs, such as tax-saving FDs, can provide tax benefits under Section 80C of the Income Tax Act.

    Key Features of Fixed Deposits

    Here are some essential features of FDs that make them a strong financial choice:

    ●  Interest Rates: The interest rates for FDs vary depending on the financial institution and tenure. Typically, you can earn up to 8.40% per annum on a best FD. Senior citizens often enjoy a higher rate of up to 8.65%.

    ●  Interest Payout Options: FDs offer multiple interest payout options—monthly, quarterly, half-yearly, or at maturity. This flexibility allows you to choose an option that best suits your needs.

    ●  Loan Against FD: Many financial institutions offer the facility to take a loan against your FD, usually up to 75% of the deposit amount. This feature ensures liquidity in case of emergencies.

    Why Should You Consider Fixed Deposits?

    FDs are excellent for those who prefer a low-risk investment with guaranteed returns. Unlike mutual funds or stocks, FDs are not subject to market risks. This makes them perfect for conservative investors and those nearing retirement who prioritize safety over high returns. Whether you are saving for a down payment on a house, a vacation, or just want to build your savings, FDs can help.

    Advantages of Using Online FD Apps

    With the availability of FD apps, investing has become more user-friendly. Here’s why these apps are beneficial:

    ●  Simple Interface: FD apps are designed with easy navigation, making it simple for users to open an FD in just a few clicks. 
    ●  Flexible Options: The app allows you to select tenures, payout options, and even offers special interest rates on certain tenures. 
    ●  Auto-renewal: Many FD apps offer an auto-renewal option, so your investment continues to grow without interruption. 
    ●  Tracking Investments: The app dashboard lets you monitor your active FDs, check maturity dates, and keep track of the interest you’ve earned.

    Special Interest Rates and Tenures

    Some financial institutions offer special tenures with higher interest rates. For instance, if you invest for 42 months, you can earn up to 8.65% per annum, significantly higher than what savings accounts offer. Moreover, senior citizens enjoy an additional 0.40% interest rate on their FDs, making it an attractive option for retirees.

    Bajaj Finserv FD App

    The Bajaj Finserv FD app makes it easy to invest in a high-interest fixed deposit from your phone. You can open an FD, manage investments, and track maturity dates seamlessly. With interest rates up to 8.65% per annum for a 42-month tenure, the app is perfect for anyone looking to grow their savings securely. Senior citizens can benefit from an additional rate boost of 0.40% on their deposits.

    Conclusion

    Fixed Deposits are one of the safest and most reliable investment options available today. Whether you are planning for short-term goals like a down payment on a car or long-term goals like retirement, FDs can help you achieve financial security. By choosing the best FD rates and investing FD online, you ensure your savings grow safely with guaranteed returns.

  • Kyoorius Designyatra 2024 starts 26 September at Grand Hyatt Goa

    Kyoorius Designyatra 2024 starts 26 September at Grand Hyatt Goa

    Mumbai: Kyoorius Designyatra, India’s biggest anti-disciplinary design conference, presented by Zee5, with Air India Express as journey partner and Johnnie Walker as celebration partner, commences on 26 September 2024 at the Grand Hyatt Goa. Running until 28 September, the event will gather top minds to explore various design fields, including architecture, interiors, branding, illustration, animation, typography, communication, digital, experiential, product, and packaging.

    The theme for this year is ‘Academy of Play’, highlighting the importance of playfulness in creativity and urging the design community to explore the role of play in their creative processes. Kyoorius founder and CEO Rajesh Kejriwal shared his excitement for the upcoming conference: “At this year’s Kyoorius Designyatra, we have transported the Grand Hyatt into the Academy of Play to explore how play drives the creative process. Through the Academy of Play, attendees will hear from our ‘Professors of Play’ – those who have made play an essential part of their process. We can’t wait to make it memorable for everyone.”

    The ‘Professors of Play’ will share their insights and creative journeys, offering attendees the chance to learn from key figures across various creative disciplines. Speakers include Adidas kit designer for Team India Aaquib Waani, known for his work on the 2024 Olympics and international cricket kits; Knopf graphic designer Chip Kidd, whose notable works include Jurassic Park, Peanuts, Batman: The Dark Knight Returns, and 1Q84; Bang & Olufsen’s former creative director Johannes Torpe, known for his innovative designs blending aesthetics and functionality; typographer and lettering artist Gemma O’Brien; interactive installation artist and engineer Nassia Inglessis; and acclaimed artist and designer Paul Cocksedge, whose work explores light and materiality through playful installations.

    Other speakers include IKEA in-house designer Akanksha Deo Sharma; Studio Lotus founding principal Ambrish Arora; Amna Elshandaweely fashion designer Amna Elshandaweely; 3D artist and animation director Eva Cremers; PepsiCo India & South Asia head of design Tanu Sinha; Studio Waldemeyer co-founders and product designers Moritz Waldemeyer and Nazanin Farahbod; Mota Italic typeface designers Rob Keller and Kimya Gandhi; Atelier Kaja Dahl stone sculptor and product designer Kaja Solgaard Dahl; That Thing founder and creative directors Joe Weir and Mark Williams; It’s Nice That editor-in-chief Matt Alagiah; STUDIO EEKSAURUS founder and creative director Suresh Eriyat; and Somnath Bhatt, designer, artist, and writer, among others.

    In addition to the inspiring talks, Kyoorius Designyatra 2024 will feature interactive workshops and hands-on experiences, giving participants opportunities to put their play into practice.

    The event culminates on the 28 September with the prestigious 2024 Kyoorius Design Awards Night, celebrating the finest design talent in the industry with the Blue and Black Elephants at the Kyoorius Design Awards. Along with that, the Red Elephants will be announced for the Kyoorius Young Blood Awards, honouring young, bold, and innovative creators who are shaping the future of design.

  • Godrej Security & Solutions products have evolved over the last 125 years: Pushkar Gokhale

    Godrej Security & Solutions products have evolved over the last 125 years: Pushkar Gokhale

    Mumbai: The security solutions business of Godrej & Boyce, part of Godrej Enterprises Group has introduced its new ‘Khushiyon Ke Rakhwale’ campaign. The campaign highlighted the brand’s commitment to securing homes and ensuring the protection of what matters the most. With innovative and reliable home security solutions that provide peace of mind for families across India, the campaign aims to emphasise the emotional comfort that comes with knowing people’s loved ones are well-protected.

    Indiantelevsion.com caught up with Godrej & Boyce EVP and business head of the security solutions business Pushkar Gokhale who gave an overall brief of the campaign and lot more!

    Edited excerpts

    On the inspiration behind this campaign

    In developing our campaign, we conducted research to explore the correlation between happiness and security. We aimed to determine whether such a connection exists and, if so, to what extent. This led us to survey 2,400 customers to understand this relationship, which ultimately shaped the direction of our campaign. For the past 125 years, Godrej Security & Solutions has evolved its products to enhance people’s safety and security. Discovering a link between happiness and safety inspired us to position ourselves as a brand that “secures your happiness.” This is how the seeds of our campaign were planted. Previously, we focused on “Desh ki Tijori,” and now we’re excited to launch “Khushiyon ke Rakhwale,” perfectly timed for the festive season.

    On some key features

    We are continually innovating, and this campaign is no exception. Our strategy includes leveraging digital media, social media platforms, OTT channels, and television. Additionally, we plan to execute on-ground activations, taking advantage of our 5,000 retail counters nationwide to raise awareness and engage consumers through an omnichannel approach. Our e-commerce growth also supports this initiative.

    On the crucial aspect of this campaign

    Awareness is a crucial aspect of our campaign, especially since our research revealed a prevalent mindset among customers: “Nothing will happen to me.” We aim to educate them that security incidents can happen to anyone and emphasize the importance of preparedness. Our product range addresses security at various levels—from home entry points to the heart of the home, represented by our secure lockers. With rising jewelry and gold prices, protecting these valuable items becomes imperative; neglecting security invites potential theft.

    On the growing technology incorporated in this market

    We prioritize consumer research, as our customers increasingly view technology as integral to security, particularly in the banking and jewelry sectors. To meet these needs, we have enhanced our products with smart technology, incorporating artificial intelligence and IoT capabilities.

    Any particular challenge for the security solutions market

    One challenge we face in the home locker category is that, while we hold an 80 per cent market share, our focus should shift from simply increasing market share to expanding the market size itself. This requires increasing product adoption and building the category, as there are numerous substitutes available. Many customers still resort to hiding valuables in mattresses or temple houses—basic tactics that any burglar would recognize. We are committed to educating our customers about the importance of proper security solutions.

    On future plans and other innovations

    Moreover, our product development is driven by consumer research. For instance, our digital home locks have evolved from basic keypads to incorporating biometric access and multiple security features. We are also working on innovations that allow mobile phones to serve as keys, utilizing one-time passwords for added security. These technological advancements will continue to evolve as part of our ongoing commitment to enhancing home security.