ITV

Category: Marketing

  • Television looks ‘Outdoors’

    There’s no escaping now, everywhere you go it follows, across buses, trains, kiosks and more. Striving to use every possible object within its reach to grab eyeballs. Such is the impact of outdoor advertising!

    It is estimated that currently, the outdoor space availability in metros is ‘zero.’ With festivity around the corner, television channels are beefing up their programming and the most opportunistic way to utilize advertising appears to be via this medium.

    The outdoor business is estimated to be growing at 20 per cent and the size of the organized industry alone has been pegged at Rs 11 – 12 billion by industry experts. These figures are proof that advertisers’ dependence on outdoor has significantly increased.

    The biggest players this year among television channels are the ususal suspects Sony, Star and Zee. The average spends among these channels is estimated to be close to Rs 700 – 800 million annually on outdoor advertising. 30 per cent of these spends are dedicated to the festive rush spanning September – December, says Star Sight CEO Sanjay Shah.

    Bright director Yogesh Lakhani opines that spends usually go up by 15 – 20 per cent during the festive period. Jhalak Dikhla Ja got the ball rolling for Sony but now Kaajal and Extraaa Innings from the same stable are straddling Mumbai city. It is believed that more than 50 per cent of Sony’s spends in launching properties is dedicated to out of home.

    Star has followed suit with its three big launches Antariksh and yet to be launched Paraya Dhan and Sathi Re. Naach Baliye was also given this life-size value during its launch period.

    In pictures: Different mediums used in Outdoor

    Zee went all the way with Betiyann and is planning to use outdoor to build the buzz for the Sa Re Ga Ma finale on 28 October, as well as the newly launched youth block Klub. Zee alone is estimated to spend about 15 to 20 million on each property.

    In addition to these big players, other contenders currently in the outdoor space include Disney Channel with its latest local offering Vicky Aur Vetaal and Tata Sky’s DTH platform battling it out with Dish TV. Primesite head GM West Aneil Deepak remarks that channels usually adopt a dual strategy, whereby 30 – 40 per cent of their spends go to permanent sites on an annualized basis, however in promoting certain properties they will increase their spends depending upon its significance.

    Outdoor is consistently used by channels as it not only acts as a reminder medium but it also gets people to sample a new show. Ogilvy Activation country head – Landscapes and Signscapes Nabendu Bhattacharyya opines, “Outdoor builds quick awareness and is the most cost efficient option. It is beneficial because it can be city specific and have a customized plan by which campaigns can run from 7 days to months.”

    Though the outdoor industry falls short of a common currency measure, individual specialists with the likes of Star, Sony Entertainment, Zee TV, Times Now and Sahara that use outdoor all the year round, have their own proprietary tools to derive accountability from the medium.

    Besides TV, the biggest spender this year are from the Telecom sector says Aaren Initiative president Vivek Lakhwara. Reliance and Airtel have a pan Indian presence, adds Shah. “Normal medium vacancy level of 20 per cent during the year becomes zero during September to December as brands like telecom, finance, press, automobiles, radio are also fighting to grab the available spots,” says Bhattacharyya.

    Going beyond billboards and bus shelters out of home as a category is fast expanding into areas like retail and entertainment. With emerging technology like LED screens, interactive facia at malls, backlit air blimps and large building wraps, Bhattacharyya forsees, “Airport advertising will take on a much greater significance with clients. Technology driven platforms like bluecasting will see the emergence of different options available to advertisers which will add to the array of the outdoor armament.”

    The future is bright! On a rather optimistic note, Bhattacharyya predicts that this year will prove to be a watershed year for the outdoor advertising industry. “The area of consolidation both from a buyer and the concessionaire’s perspective, is around the corner. It has happened the world over and India will prove to be no different. The outdoor specialists will control about 75 to 80 per cent of the entire outdoor market in India in two years time and consolidation amongst them will also happen very quickly. Alliances and mergers will take place, media groups will broaden their services, bandwidth will be built in order to deliver efficiencies and scale, and the big buyers will only get bigger.”

    He also sees foreign investors and large media groups waiting for an opportunity to lunge into the Indian market. He says, “The big daddies like Viacom, Clear Channel and Decaux know it’s a profitable business to get into. They are just hoping and crossing their fingers that tighter legislation and better regularities come into play, for them to invest long term in India.”

    Of course, one such biggie has already made a quiet landing on Indian shores. News Outdoor India (NOI), the local arm of News Corp’s OOH subsidiary News Outdoor Group (NOG) and headed by a former senior executive of Star India Sumantra ‘Sumo’ Dutta, has been operating in the country for the last six months.

  • Mrs. India pageant invites entries for ‘Bombay Dyeing Gladrags Mrs. India 2007’ contest

















    MUMBAI: Its Mrs. India time again! Bombay Dyeing along with Gladrags, the lifestyle and fashion bimonthly, has called for entries for the Bombay Dyeing Gladrags Mrs. India 2007.


    Entries have been pouring in from all across the country with the regional selection rounds conducted by Mrs. Maureen Wadia, the President of Gladrags Beauty Pageants and the organiser of the Mrs. India and the MegaModel and Manhunt Contests held annually. The selection rounds will take place in Delhi, Chandigarh, Bangalore and Mumbai.



    The Mumbai selection round will take place on Thursday, 12 October 2006 from 12 noon onwards at Gladrags Career Academy, Wadala.





    Mrs. India contest invites married Indian women aspirants under the age of 50 years to participate in this pageant. It also welcomes entries from divorcees.



    Selected contestants from all states will represent their state at the all India Finals of the Mrs. India Contest, to be held in Mumbai in early December 2006.



    Speaking about the contest, President of Gladrags Beauty Pageant Maureen Wadia says, “The Mrs. India pageant is a celebration of the contemporary Indian married woman. She’s a wife, a mother and a multi-talented achiever who maintains that perfect balance between her home, her family and her career if she has one. She is a woman that husbands and families are proud of. She walks a trapeze all her life, balancing all her responsibilities equally.”



    Bombay Dyeing Gladrags Mrs. India 2006 title holder Shillpa A. Singh, expresses, “Bombay Dyeing Gladrags Mrs. India has not only made me realise my full potential but also given me the courage and confidence to progress my life with forgotten dreams. It has literally been a stepping stone to my success and honed me to become what I am today — a woman of substance. Thank you Bombay Dyeing and Gladrags so much for giving me the opportunity to be where every woman aspires to be.”



    This beauty pageant for married woman is the springboard to international acclaim for the aspirants. The winners will represent India at Mrs. India in Las Vegas and at Mrs. Globe International pageant this year.



    The Bombay Dyeing Gladrags Mrs. India Contest Winners


    Over the last six years Bombay Dyeing and Gladrags have together taken Indian married women to a new level by holding the Mrs. India Contest together.


    Aditi Govitrikar won the Gladrags Mega Model in 1996. As Mrs. India, Aditi represented India at the Mrs. World Contest in Las Vegas, and won Mrs. World in 2001.


    Mrs. Jasmine D’Souza of Mumbai won the Mrs. India Contest in 2002. She was in a tie with Mrs. U.S.A. for winning the title


    Mrs. Tania Soni of Hyderabad won the Mrs. India Contest in 2003.


    Mrs Naina Dhaliwal of Chandigarh won the Mrs. India Contest in 2004.


    Mrs. Shilpa Reddy of Hyderabad won the Mrs. India Contest in 2005.


    Mrs. Shillpa A. Singh of Mumbai won the Mrs. India Contest in 2006.

  • Asian Paints announces ‘Colour Week’ this Diwali

















    MUMBAI: Asian Paints has announced Colour Week 2006 (from 2 October to 8 October) which will provide customized “Wall Fashion” solutions for your home.


    The Colour Week will provide colour solutions to its consumers at Malls (Infinity & In Orbit Mall), on TV, on Radio, via SMS, email, at multiplexes (Fame Adlabs) across 15 cities and using unique technique of “Pani Projection” in Mumbai.


    Colour Week 2006 will educate the consumer on the use of colour in their homes. The “Wall Fashion” collection, which consists of 21 themes meant for living rooms, dining spaces and bedrooms, focuses on using walls as a canvas to create complete designer themes using shapes, colours, techniques and strokes with painting techniques like stenciling and masking.




    Consumers can also interact through various means with Asian Paints and get immediate creative options on what themes to adopt for their homes.


    They can either SMS “Fashion” to 6161 or click a photograph of the room and send it via Mobile (MMS) to cw@mobylog.com or post it to Post Box No 16841 Mumbai. The customers can also upload the photograph onto the website- colourweek.asianpaints.com or email it to colourweek@asianpaints.com.Within 15 days, the customer will receive a card with two options along with an explanation of the themes and the painting process.




    GM-Marketing Asian Paints Amit Syngle said, “Colour Week is back after its success last year. Asian Paints‘ Wall Fashion is a signature paint style for homes. In the top 15 towns in India across various media, the 21 themes of ‘Wall Fashion‘ will be exhibited. For the first time in the paints category, consumers can interact through various means with the marketer and get immediate options on what themes can be adapted for their homes.”


    He added, “Colour Week is here to stay and Asian Paints as the market leader is committed to this being a regular event every year.”




    To promote the concept of Colour Week Wall Fashion, Asian Paints is running interactive on-ground promotions across the country.There will be displays of “Wall Fashion” themes and stalls at malls giving free consultations to consumers. Besides, there will also be a live demonstration of finishes to showcase the ease and convenience of execution.

  • Uefa Euro 2008 mascot launched in Vienna

    Europe’s next festival of football will have a duo to bring it luck. Dressed in red and white football strips, the dynamic twins sport the national colours of both the host countries, Austria and Switzerland.

    Their bright red, pointy hairstyles mirror the shape of the mountain peaks symbolically depicted in the official Uefa Euro 2008 logo.

    At a media conference Uefa CEO Lars-Christer Olsson, Euro 2008 SA Board of Administration Chairman and president of the Swiss Football Association Euro 2008 SA Board of Administration member and president of the Austrian Football Association Ralph Zloczower Friedrich Stickler and Warner Bros. Consumer Products VP Bruno Schwobthaler spoke about the creation, development and marketing of the official mascots, as well as their characters.

    Then it was time for their first appearance: forming 2008 with their shirt numbers as they stood side by side, the dynamic duo walked onto the stage – with the immediate aim of winning the hearts of football fans all over Europe.

    After the media conference, the two mascots got into a horse-drawn carriage and set off for the Stephansplatz. From here, an eight-carriage escort of 32 children, chosen by two of the Uefa Euro 2008 sponsors, McDonald’s and Telekom Austria, accompanied the mascots, where the Viennese public had the opportunity for a close-up view.

    Football fans can also choose mascot names. The first appearance of the twin mascots on a football pitch is scheduled for 11 October, when Austria will host Switzerland in a friendly match in Innsbruck. On 10 October, the day before the Austria v Switzerland friendly, the twin mascots will be ‘christened’ in Innsbruck. Their names will be chosen by football fans in Switzerland and Austria, who will be able to vote between 27 September and 8 October for one of the following pairs of names:

    • Zagi and Zigi

    • Flitz and Bitz

    • Trix and Flix

    The fans in Austria and Switzerland will have three ways of voting:

    • On www.euro2008.com, where all participants will be entered in a draw to win mascot prizes (voting 27 September – 8 October).

    • In McDonald’s restaurants in Switzerland and Austria, with one voter in each country winning two tickets for the friendly match in Innsbruck on 11 October (voting till 5 October).

    • On the hotline number of Austria’s first Uefa Euro 2008 National Supporter Telekom Austria with two voters winning one ticket.

  • The Indian Brand Summit discusses new ways to reach the consumer

    MUMBAI: The India Brand Summit 2006 culminated with a final session on ‘New Ways to Reach the Consumer’. Chairing the session was Reliance Retail chief executive consumer durables Rajeev Karwal along with Lintas’ Lynn De Souza, TAM Media Research LV Krishnan, Leo Burnett’s Arvind Sharma, Maxis CEO Asia Pacific CVL Srinivas and Jet Airways DGM brands Alok Saraogi on the panel for the evening.
    Lynn De Souza begun by stating that new media primarily consisted of digital (internet and IPTV), out of home, on the move media and the consumer himself, which she felt is by far the most powerful. However, she was of the opinion that that in India traditional media still has great potential to grow and predicted that it will continue to be important for at least the next 10 years, mainly by recreating itself through interaction with the consumer.

    Srinivas on the other hand brought certain key concepts to the discussion. He talked of ‘Media Meshing’ which is the simultaneous consumption of media, as he believes media consumption is changing rapidly and it is time for media owners to ride the tide in this direction. He also spoke of ‘Social Media’ where people are primarily the creators, influencers and observers, something that has been fueled by a concept like blogging. “If you combine the two, you get a multi dimensional black box that will force advertising agencies think more differently. This will give us an impetus to move away from big bang advertising to ‘micropersuation’. The world is changing and change is at our doorstep.”

    Sharma addressed the gathering with some eye catching visuals and highlighted the fact that ‘consumer disseminated content’ is what is leading the way. Communication between consumers via the internet and mobile phones has the capacity to spread like wildfire and thus helps to drive the brand. These could include jokes, cartoons, a 30 second spot however, a classic example was that of Gmail, which has absolutely no advertisements but is something that through invites has grown in leaps and bounds merely by consumers acting as agents to pass it on.

    Saraogi on the other hand explained how the ‘human quotient’ of media or rather the human needs that new media poses to serve. He added, “Today, while technology reduces boundaries people also desire to be able to communicate thus we need to leverage the power of technology and make it relevant to each consumer.”

    TAM’s LV Krishnan spoke specifically from a television perspective and eluded the point that TV has evolved from getting eyeballs to consumer engagement. Studies from his organisation supported suggested, for different categories different mechanisms are used to get more effective engagement. Like for example for house wives it is sound that forces her to rush out of the kitchen and catch the climax while for youth and kids both visuals and sound helped get kids involved in each program.

    Taking a shot at the media researchers Lynn added that media research was still not adequately developed and that with the emergence of these newer mediums like the internet and DTH and the interactivity that they incorporate can provide sufficient measurability thus, there would soon be no need for media research.

    All these industry experts all tread different paths in the various ways to deliver content, yet they all aim at the same goal of ultimately reaching the consumer!

  • Rediffusion DY&R ropes in Mahesh Chauhan as president

    Announcing the change Rediffusion DY&R chairman Diwan Arun said, “I am absolutely delighted to have Mahesh at the helm of affairs at Rediffusion. He is one of the finest advertising professionals in the industry today, and the ease with which he turned around Everest in a short span of three years, is indeed remarkable. Mahesh not only brings with him leadership and dynamism, but also youth, vitality and a fresh perspective – just the qualities we were looking for in a person who would lead Rediffusion in the years to come.”

    With fifteen years of advertising experience, Mahesh has worked in agencies like Ogilvy & Mather and Rediffusion DY&R, before taking over as president of Everest Brand Communications.

    Under his three year leadership, Everest has not only grown but also bagged creative recognition both in India and worldwide. Besides winning businesses such as Hitachi, LIC, Kinetic, ING Vyasa, MIRC Electronics and Elder Pharma, Chauhan was also responsible for turning around the creative product of the agency during his tenure. Everest was ranked No2 at the Abby’s in 2005 and No 3 this year. It was also ranked in the top 5 in the AAAI, and recently did India proud by winning a Bronze this year at Cannes and a Silver at the One Show, informs an official release.

    Commenting on his new role, Chauhan said, “Rediffusion DY&R is one of the most exciting brands in the industry today. What perhaps stands out is the agency’s philosophy toward advertising – Not puffery under the garb of creativity, but creating advertising that works! The fact that the agency has partnered some of the most elite set of corporates in their path toward growth is no coincidence. I am hence extremely excited at this opportunity.

    “Human Capital is the only asset in this business. Identifying it, channelizing it in the right direction and nurturing it, hold key. Sensitivity and seriousness in managing Human Capital, will be the foundation on which Rediffusion DY&R will create its competitive advantage in the years to come,” adds Chauhan.

    This change has been necessitated due to the movement of Preet Bedi, who led the agency for three years prior to moving out in pursuance of otheropportunities. “Under Preet, Rediffusion DY&R had resurrected itself to emerge as one of India’s foremost agencies both in terms of strategy and creative output. While we will be loosing an immense valuable resource in Preet, we respect his decision to reinvent himself,” added Nanda.

  • PVR to launch digital cinema in small towns, plans Rs 2 billion investment

    PVR to launch digital cinema in small towns, plans Rs 2 billion investment

    MUMBAI: PVR Cinemas, which runs a chain of multiplexes, is making a strategic foray into smaller towns through digital theatres under the “PVR Talkies” brand. The company plans to invest Rs 2 billion towards this.

    The first to come under this plan in the last week of September are theatres in Aurangabad and Latur which are digital ready. The computerised tickets will be priced in the range between Rs 40 and Rs 60.

    Aurangabad and Latur will have three screens each and a seating capacity of 1151 and 1148 respectively.

    The company plans to have 200 PVR Talkies across 13 states and over 70 cities in the first phase. Says PVR Cinemas chairman and managing director Ajay Bijli, “In 1997, we enhanced the way India went to the movies. Now, in the second stage of our mission, we are taking our enhancement to more and more places in the country. With PVR Talkies, the people’s cinema has arrived. It is my fervent hope that PVR Talkies will induce people to come back to the big screen and rediscover the true magic of the movies.”

    The digital theatres in the tier II and tier III cities will work on the principle of digitised content being distributed to theatres through satellite or fibre. They will be uploaded to a digital cinema server. Digital projectors will be used for screening, enabling the entire system to have wide releases of a movie across the country.

    “Pan-India openings will also guarantee larger release made available across different territories leading to nationwide screenings, which will in turn ensure better return on investments for producers, distributors among others. It would also be extremely helpful in curbing piracy,” the company said.

  • JCK New Delhi 2006 Opens On An Optimistic Note

    September 28, 2006, New Delhi: The three-day JCK New Delhi Show 2006 held from September 28 – 30, 2006 was today launched with great aplomb at Pragati Maidan New Delhi. The event that was run for the first time in India by Reed Exhibitions saw industry dignitaries light the inaugural lamp. The Inaugural function was presided over by Mr. Mike Allsopp, COO – India Reed Exhibitions; Mr. Dave Bonaparte, Group Vice President – JCK
    Event; Mr. Tim Porter, Business Development Director – India; Mr. Jalaj Srivastava, MD, Delhi State Industrial and Infrastructure Development Corporation (DSIDC) and Mr. Sanjay Kothari, Convener, PM&BD Subcommittee, Gems & Jewellery Export Promotion Council (GJEPC).

    Speaking at the inauguration function, Mr Allsopp said, “We are proud to launch JCK New Delhi in India, which is a milestone for us. The Indian economy is booming at 8 % per annum and so is the jewellery sector. Considering this fact, we felt that the environment was very conducive and budding with potential for many more B2B exhibitions. We are extremely obliged by the support we have received from the GJEPC and all other trade bodies to make this event a success.”

    Elucidating on the Indian jewellery industry, Mr Kothari mentioned, “JCK and other such jewellery exhibitions are an ideal way to explore the domestic jewellery markets. Indian jewellery exports are booming at US$ 17 billion and exhibitions like this only help provide the necessary impetus to the industry. The tie-up with Reed Exhibitions is on a very healthy competitive platform and would only help benefit the industry.”

    Elaborating further Mr Srivastava said, “The Delhi jewellery market though huge is very unstructured and occupies only 7% of the total market share. Reed Exhibitions by choosing Delhi as their venue for JCK will only enhance this industry.”

    Mr Bonaparte summed up what JCK New Delhi would bring for Indian jewellery industry while Mr Porter gave the vote of thanks.

    JCK New Delhi spread over 3500 sq. meters, has over 150 confirmed participants featuring 40% international and 60% domestic mix of exhibitors offering a truly world class choice to the cr?me of Indian jewellery retailers. Amongst these are Bapalal Keshavlal, D’damas, Nakshatra, The Rose International, Rosy Blue and Uni-Design. A number of international producers of jewellery such as Amadena LLC, Backes & Strauss, Hatton Square, Vet Alphi Diamonds, Tache are also part of the exhibitors at JCK New Delhi. There will be collective international pavilions of countries like Italy, USA, Belgium, France, and Thailand. International exhibitors from Germany, Israel and other countries will also be participating in the event.

    JCK New Delhi 2006 will be interspersed with educative seminars and entertaining evenings. The JCK New Delhi – Gold Souk Design Awards and Fashion show, scheduled to be held on September 29, 2006, will form a gala evening of entertainment, glamour and winning designs. Design Awards & Fashion Show are supported by SBI Bank, CNBC TV18, Vogue Gioiello & Solitaire International. Exquisite Jewellery from Gold Star Jewellery, K.P. Sanghavi & Sons, Marquise Gems Pvt. Ltd. and many more will be displayed by the top models during the Fashion Show.

    The three-day exhibition will also include a comprehensive seminar programs where renowned jewellery industry specialists will be sharing their expertise with an audience of retailers and manufacturers from across the industry. Some of the speakers include

    Mr. Martin Hurwitz, Chairman & Founder, MVI MARKETING LTD, the Keynote Speaker. Other speakers include Dr. Paul Walker, CEO – GFMS, Mr. Neelesh Hundekari, Director, KPMG, Mr. Hemant Shah from GJEPC, Mr. Ramit Kapur, Manager – Marketing and Head of Education Department, International Gemological Institute, Mr. Vinod Kuriyan – Editor, Solitaire International and Mr. Sam Barbuzzi, Principal, GS Labs

    JCK New Delhi 2006 is fully supported by key Indian and international jewellery bodies, with the Indian Gem & Jewellery Export Promotion Council appointed as Headline Sponsor, and Platinum Guild, World Gold Council and Diamond Trading Company as Show Sponsors.

    Note to the Editor:
    The JCK Show is the world’s leading trade show brand for the jewellery industry, which includes the flagship event, The JCK Show – Las Vegas. The JCK Events are designed to serve the worldwide jewelry industry by offering the most comprehensive and complete buying and selling opportunities on a business-to-business basis. Some other events produced by JCK in the fine jewelry industry include LUXURY by JCK and Swiss Watch by JCK.

  • Call to experiment with new platforms, technologies: CII seminar

    Call to experiment with new platforms, technologies: CII seminar

    MUMBAI: While new technologies have the risk of copyright violation it is important for the Indian entertainment industry to explore the possibilities offered by new delivery platforms whether it is IPTV, mobile, DTH.

    At the same time the rights situation particularly for the film industry needs to be made clearer.

    This was one of the points stressed at a panel discussion organised as part of the Confederation of Indian Industries (CII) Legal Workshop this morning. The speakers were Sony head – licensing and telephony Kaushal Modi, Hutchison Essar VP value added services S.P. Narayanan, UTV VP international Ashoka Holla and consultant Raj Tilak. The session was moderated by Tata Teleservices VP value added services Pankaj Sethi.

    Modi pointed out that with new distribution platforms emerging the rights situation for the older film titles is not clear. There is more clarity regarding the newer titles but there is more work to be done. Definitions need to be clear like Vod, Pay per view.

    Tilak says that the film industry needs to come together and form a common standard that will be adhered to by both buyers and sellers. A common body needs to be set up who will interpret the rights situation in a uniform manner. In the US for instance video on demand is not a right by itself. It is segmented in different platforms. Unfortunately among some Indian filmmakers there is a lack of understanding about the emerging technologies. So perhaps distributors of content need to sit down with content creators and explain to them the different ways in which content can be exploited for the mutual benefit of both parties.

    He also suggests a robust system of arbitration be put in place. So any dispute over revenue sharing or who has the rights can be brought before a panel whose word in the matter will be final.

    Holla said that content creators compound the situation by sometime abusing the rights of their own property. So sometimes the DVD release date is brought forward and is available before the film has had a decent run in theatres. For UTV which distributes its own films and those of other producers this poses a problem he says. Creators need to respect the different windows of release.

    Modi spoke about the need for content owners to experiment with new platforms and modes of distribution. He gave the example of music ringtones which have become very profitable despite the music industry’s fear of copyright issues in new media.

    The situation though requires planning on the part of the content creator and provider says Modi. It is not that there is a simply readymade new media platform that a content owner whether it is film or television can just put his offerings on and then start making money. The platform has to be grown and content has to be tailored. He says that Sony is experimenting with its own content rather than what is aggregated. When it acquires content like formats it is usually for all formats to avoid confusion later on.

    Sure some people try to use software to forward ringtones and wallpapers on the mobile but that is small compared to the opportunity that exists. Another area of new media is mobile. Here too there are grey areas. A case in point is SMS updates on cricket news scores. While cricket news is available if it is used by a mobile operator for commercial purposes then a case can be made that there is a copyright issue. Right now a lot of operators offer cricket scores and updates. However the BCCI is wisening up and is looking at the mobile as a huge opportunity.

    After all if news channels pay for news clips of cricket matches then why shouldn’t mobile firms pay for using scores to boost their SMS facility. There is a case going on in the Madras High Court regarding the use of SMS to offer cricket scores. The Formula One body got strict on use of SMS alerts on race status.

    Another new media arena that can be looked at as a friend rather than a foe are the community sites like myspace. There are videos uploaded some of which are copyrighted. At the same time content creators can use community sites which attract millions of users as a place to sell their product offerings in the form of paid downloads.

    Narayanan dwelt on how compression techynology has helped the mobile become a tool for value added offerings. Now one can download full music tracks. Java and bluetooth has taken mobile gaming to another level. The memory storage in handsets will grow. Therefore mobile games can afford to become more complex and content rich. data connections speeds have grown. So content can be relayde to diffeernt devices.

  • Neo Sports appoints Sanjay Bhoer as VP marketing & sales strategy

    MUMBAI: Coming off the back of recently announced ex-Nimbusite Sunil Manocha’s appointment by Neo Sports as senior VP – advertising revenue, is the appointment of yet another ex-Nimbusite Sanjay Bhoer as vice president – marketing and sales strategy.

     
     
    As the network is in the process of beefing up its senior management, Bhoer will work closely with Sunil Manocha and his key responsibilities would lie in defining strategies for advertising sales as well as consumer marketing.
     

    Bringing with him over 10 years of experience in media, Bhoer started off his career with Hindustan Thompson Associates, then moved to Fulcrum after which he went on to join Nimbus in 2002 where he spent two years closely involved with the advertising sales team in selling airtime on the terrestrial platform for the ICC Champion’s Trophy 2002 and the ICC Cricket World Cup 2003. In 2004, Sanjay joined the TV18 Group as head – consumer research for its channels CNBC TV18, Awaaz, CNN-IBN, IBN7 and played a key role in building acceptance and scaling up revenues for business television in India, informs an official release.

    Bhoer is a science graduate with a Masters in Management Studies from the Jamnalal Bajaj Institute of Management Studies.
     

    Commenting on Bhoer’s appointment Sunil Manocha said, “Sanjay comes with in-depth knowledge of the media landscape; having worked together with him on cricket before, I am sure he will get greater insights and be a valuable asset to the team.”

    Bhoer added, “This is a very exciting time to be in sports broadcasting and with Neo Sports poised for market leadership, the challenge of working in a strategic function in a large scale broadcasting operation and an intellectually stimulating environment that Nimbus has always had, urged me to move.”