Category: Marketing

MUMBAI: Max Bupa Health Insurance (MBHI), a joint venture between Max India and UK-based Bupa Group, has roped in Bates 141 to handle its creative account.
The agency won the account following a multi-agency pitch.

Max Bupa had called for a creative pitch approximately two months ago. It was looking at crafting a 360 campaign that would exploit all media platforms including print, television, OOH and Internet.

In his new role, Srivastava will oversee the entire Rediffusion – Y&R south operations including its offices in Bangalore, Chennai and Hyderabad.

Says Rediffusion – Y&R Group CEO Mahesh Chauhan, “Paritosh has the experience of working with the teams and clients in Bangalore as well as a keen understanding of Rediffusion – Y&R‘s future plans. This promotion was a natural progression of his current role and I‘m happy to offer the opportunity to him. I‘m sure he will make a great success of it.”

Adds Paritosh Srivastava, “In line with the Rediffusion approach, the focus will be to expand our engagement through an integrated offering in the region, and further build on our robust portfolio of brands.”

Paritosh has been with Rediffusion – Y&R, Bangalore since 2003. He rose through the ranks to head the Bangalore and Hyderabad operations in March 2007. He has worked on brands ranging from insurance and telecom to FMCG and lifestyle.

This newly introduced award looks at honouring and recognising advertisers who have marketed their products innovatively and who have also tried to introduce new communication initiatives.

Commenting on the win, festival chairman Terry Savage said, “Year on year we continue to see The Times of India pushing the boundaries. This is a brand that is not afraid to step beyond the line by encouraging creative thought and passion both in its readers as well as in its marketing and advertising campaigns and which, in doing so, gives a powerful resonance to its product.”

Jointly organised by Cannes Lions International Advertising Festival and UK-based publication company Haymarket Group, Spikes Asia 09 will be held in Singapore from 16 – 18 September.

Says Primesite SVP Mandeep Malhotra, “Raza brings abundant experience in the departments of media ownership, planning and buying, client servicing and business development. I wish him every success in this new assignment.”

Adds Syed, “Mudra Max boasts a very strong senior leadership team and a unique work culture, both of which have been integral to them doing some great campaigns and winning major awards recently. I look forward to contributing to the team here and becoming a catalyst in helping brands reach a new level of success.”

Syed has over 11 years of experience in the industry, which includes a 4-year stint in international markets. He began his career with Mahindra & Mahindra and followed it with stints with Emirates Outdoor and Serve & Volley. Raza has worked on brands such as Pepsi, Western Union, Nivea, Thomas Cook, Barclays, Deutsche Bank, Diageo Radico and Orbit.

The objective of the partnership between MMA and IMMAP is to foster the mobile advertising and marketing industry in the Philippines through local participation from industry stakeholders to drive the adoption of global standards, best practices and guidelines across the mobile marketing channel in the country.

MMA president and CEO Mike Wehrs says, “Today, the local ad industry is worth $3 billion; we believe mobile marketing can contribute between two and three percent of the pie in a few years. Through our partnership with IMMAP, we aim to support the industry on key industry issues such as measurement and metrics, best practices guidelines and codes of conduct.”

IMMAP president Arthur Policarpio adds, “IMMAP‘s partnership with the MMA will allow us to further drive increased adoption of mobile marketing in the country, by bringing together all of the industry‘s important stakeholders, such as telecom operators, publishers, agencies, media companies, mobile content and service providers, as well as advertisers.

As part of the agreement, IMMAP will work closely with the MMA to craft a strategic action plan to accelerate growth of the industry at the local level with particular focus on research and education initiatives, development of metrics and measurement, adoption of best practices and guidelines, as well as an active partnership with key local regulatory bodies.

The campaign with a series of three TVCs has been designed by JWT Mumbai and plays on the theme, ‘Jab Tak Balla Chalta Hain, Thaat Chalte Hai Warna‘ (You rule till your bat rules).

Produced by Chrome Productions, the TVCs aim at building awareness amongst consumer for a systematic plan to build wealth which can be met through, ‘Wealth & Protection Solutions‘ offered by BSLI.

Aditya Birla Group chief marketing officer – financial services Ajay Kakar said, “Cricket, today reflects the attitude of today‘s Indian who is confident, driven and committed to earning his space, one who believes in the fact that ‘nothing is impossible‘. Our brand ambassadors, too represent the entire spectrum of the Indian consumer.”