Category: Marketing

Upon taking charge, Jacob will look for brands in Asia-Pacific region that includes Johnson & Johnson, Standard Chartered, Philips, ANZ among others.

Jacob replaces Neil Johnson who has been promoted to the post of chief creative officer.

Starting his career with Ulka Advertising, Jacob moved on to work with Lowe Lintas, Ogilvy India and JWT in Singapore. Previously, Jacob was employed with BBDO Singapore where he was a creative director.

The agency won the account following a multi-agency pitch which began about one month ago.

The size of the account is estimated to be in the region of Rs 150-180 million.

OMD has approximately 140 offices spread over 80 countries.

Until recently, Manchester United’s ?56 million deal with AIG was the biggest sponsorship deal, having topped the ?50 million deal Chelsea FC struck with mobile phone manufacturer Samsung state reports.

But the Liverpool deal with Standard Chartered will be of equal value to that recently signed between the Manchester club and American financial company Aon Corp in June.

According to Deloitte and Touche, Liverpool ranks seventh in terms of money made by soccer clubs. It earned ?167 million revenue in the 2007-08 season.

Crayons bagged the account, beating rival agencies such as JWT, Saatchi & Saatchi, Euro RSCG and Madison.

The media and creative duties will be carried out by the advertising agency

till 15 October.

The campaign, expected to launch this week, will break across television, print, out-of-home media, online and other media platforms.

The state assembly elections will be held on 13 October.

As part of his new mandate, Ranade will be reporting to company executive director consumer research and Bases vice president Prasun Basu.

Based out of Mumbai, Ranade will focus on partnering with consumer packaged goods (CPG) clients.

Says Ranade, “Nielsen CPG business is a challenging one and has some of the most advanced products in market research that anyone could ask for. My role in handling CPG business is going to be very exciting and considering that this category even withstood the onslaught of the economic downturn, it will be quite interesting to watch how the industry shapes up.”

Ranade brings with him 14 years of experience in market research and media planning. Prior to joining Nielsen, he was associated with Heinz India as senior manager, market research and media planning.

Over the last decade, Ranade has been associated in various capacities with Subhiksha Trading Services, TNS India, and IMRB International.

As part of this activity, a computer generated lucky draw would provide consumers a chance to win ‘Samsung Camcorder’ every hour for the next 40 days.

The objective of the national initiative is to drive the association of Coca-Cola with Diwali and strengthen its connect with its consumers. The initiative would run from 10 September to 19 October.

To create awareness about the initiative, the company would also be launching a TVC across various television channels.

Says Coca-Cola India director – marketing Kashmira Chadha, “Coca-Cola in India has always believed in adding joy into the lives of its consumers. The launch of ‘Coca-Cola Khushiyan Replay’ initiative is yet another endeavour in this regard, wherein consumers get an opportunity to win several attractive prizes during the festive season.”

As part of the campaign, a variety of contests will be held wherein contestants will get a chance to win Rs 1 milion as bumper prize. Also, it will entitle one lucky draw winner every week to win Rs 100,000. Kick-starting in the last week of September, the lucky draw will span over six weeks.

Simultaneously, the company will also come up with the ‘Radio Mirchi Cool Jock Activity‘ wherein Radio Mirchi and i-mint co-branded mobile vans will go to various participating colleges and conduct contests. The contestants herein also stand a chance to win Rs 1 million.

Leveraging the passion of video gaming amongst the youth, the communication uses the racing videogame as a device to connect with them. The film contrasts the fun of gaming with the more abiding joy of sharing a bottle of Coca-Cola with friends. The film also showcases how simple joy of sharing Coca-Cola entices one away from the virtual to the real world of affection and friendship.

Commenting on the new communication and his look, Aamir Khan says, “It is a very interesting concept as for the first time my features have been replicated as an animated character through special effects. I think the robotic animated look has really come out well in the film and I hope that my fans will like me in this new animated avatar.”

The strategic communication for ‘Coca-Cola open happiness‘ in India has been conceptualised by McCann Erickson executive chairman – regional creative director Asia Pacific Prasoon Joshi and McCann Erickson creative chief Delhi Ashish Chakravarty.

The film has been directed by Abhijit Choudhary of Black Magic Motion Pictures.

Coca-Cola India director-marketing Kashmira Chadha, “The creative idea behind the latest ‘open happiness‘ communication is to bring forward the thought of enjoying a bottle of Coca-Cola while taking a pause from the virtual life that the youth today engages in. The latest communication shows how simple joy of sharing life‘s smallest pleasures with a bottle of Coca-Cola lures one away from the virtual to the real world of love and friendship. I am confident that consumers will find the communication quite appealing.”

The latest communication showcases two young girls searching for their friend (Aamir) who is so engaged in playing video game that he has virtually become a part of the game as an animated character. However, as the girls put ice in a glass, open a bottle and pour Coca-Cola into the glass, Aamir starts to lose his focus from his game and is tempted to come out in real life. The film ends when another animated character who was Aamir‘s rival in the game also steps into the real world to enjoy Coca-Cola as the girls open another bottle of Coca-Cola.

Says Prasoon Joshi, “The thought in this commercial was that technology connects us, it makes our life easier and full of fun. At the same time, technology completely absorbs some people to the extent of alienating them away from other humans and life around us. So the commercial revolves around the thought that Coca-Cola urges you to come back to life, come back to friends, come back to your own people.”