MUMBAI: Mudra has appointed KB Vinod as creative head for its Mumbai office. Prior to this, Vinod was executive creative director at Leo Burnett. Vinod began his advertising career at Lowe Lintas and then moved to Ambience Publicis as creative director. Some of the clients on which he has worked include Thums Up and Bajaj.
Category: Marketing
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Mudra taps KB Vinod as creative head for Mumbai office
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Sony pumps in Rs 50 mn to market ‘Bayttaab Dil…’
MUMBAI:Sony Entertainment Television (Set) is investing close to Rs 50 million to market and promote its soon-to-launch big ticket show, Bayttaab Dil Kee Tamanna Hai.
Produced by Balaji Telefilms, the soap will air on Sony from 6 October, replacing Entertainment Ke Liye Aur Bhi Kuch Karega.
The marketing of Bayttaab Dil… will remain high across 15 television channels including Hindi news channels Star News and Aaj Tak and movie channel UTV Movies.
Says Set marketing head Danish Khan, “We have booked 5000 TV spots across television channels of various genres. We have also booked spots during the ICC Champions Trophy to gain maximum visibility.” He, however, declines to comment on how much Sony would be spending towards marketing the show.
While television remains the preferred medium to build the show‘s brand and awareness proposition, Set will also exploit other media platforms like radio, digital and outdoor to support the brand-building process.
As part of its radio promotion activity, the channel has tied up with 40 radio stations across India and has booked 3500 radio spots for the same.
Outdoor media, meanwhile, will be utilised to promote the property in 20 cities. “There are 900 hoardings that have been put across the country. In Mumbai, we are using around 100 hoardings and 200 Best bus backs for promoting the show. We have also branded Andheri railway station for creating awareness,” adds Khan.
It is pertinent to note here that acting as the driver property for the channel, Bayttaab Dil… will help Sony funnel audiences to the 10.30 pm band that will feature another Balaji fiction, Pyaar Ka Bandhan. The show will hit the television screens on 7 October.
While Bayttaab Dil… will be telecast from Monday-Thursday at 10 pm, Pyaar Ka Bandhan will telecast from Monday-Thursday at 10.30 pm. -
Fortune India SVP & managing partner puts in paper
MUMBAI: Suranjan Das has put in his papers as senior vice president and managing partner at JWT‘s Fortune India.
The development was confirmed to Indiantelevision.com by JWT India CEO Colvyn Harris.
Das has approximately 19 years of experience in the advertising and marketing industry.
Prior to heading Fortune India, Das was Senior VP at JWT India.
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Colors ropes in six advertisers for Bigg Boss 3
MUMBAI: After signing Big B (Amitabh Bachchan) to host Bigg Boss season 3, Colors has already roped in a presenting sponsor and five associate sponsors prior to the launch of the show.
“The pre-launch response for the show is very good, and we have already signed multiple sponsors for Bigg Boss. Vodafone has come in as presenting sponsor while five associate sponsors have also been finalised. Some more will be signed shortly,” Colors CEO Rajesh Kamat tells Indiantelevision.com.
The channel has got Lux, Garnier, Sunsilk, General Motors Chevy and Max New York Life as associate sponsors.
Bigg Boss-3, which will be launched on 4 October, will air every night at 9-10 pm.
Colors will also shift its weekend 9 pm show 100% De Dhana Dhan to 10 pm in order to accommodate Bigg Boss from 10 October.
Unlike the previous version wherein the host would come on the show only on the eviction days, Bachchan will be appearing on the show twice every week – on Fridays and Saturdays.
As Pop Philosopher, Bachchan will bridge the gap between Bigg Boss participants and viewers through contextualising events, simplifying emotions and analysing developments that happen within the Bigg Boss house.
On Fridays, he will be interacting with all housemates and announcing the eviction, while on Saturdays he will be talking to the evictee for an hour – trying to analyse and de-code his/her emotional journey in the Bigg Boss house.
Kamat says, “It is our honour to have Bachchan on-board and we look forward to him providing his inimitable touch to one of our most popular format shows.”
Talking to Indiantelevision.com about his role, Bachchan explains, “I am not an anchor here but more of an informer. Before accepting the show, I thought of what difference I can bring to the show. I decided that on eviction day I can analyse the whole week and discuss the scenarios with the contestants. I can also talk about the hidden feelings of the person. This was my philosophy, which the channel liked and coined the term, Pop Philosopher.”
In its debut season on Colors, the show was launched at 10 pm band, targeting the urban audience. And at that time also, the show had replaced Khataron Ke Khiladi’s first season on Colors.
Clarifying on why the channel is placing an edgy-show like Bigg Boss at 9 pm, Kamat adds, “Our channel share and reach in the 9 – 10 pm block has increased significantly. With Bigg Boss at this time slot, we are confident of further strengthening our position in this block, leading to a wider gap between Colors and the other players in the GEC (general entertainment channel) category.”
The channel has also shot a special music trailer with a song sung by Bachchan himself, set to music by Vishal Shekhar.
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AIMA, RK Swamy launch “High Performance Brands Award”
MUMBAI: The All India Management Association (AIMA) has partnered with R K Swamy BBDO to launch the ‘High Performance Brands Award‘.
The Award aims to celebrate “high performance brands” and will be presented during the AIMA Marketing Summit that will be held in Delhi in February 2010.
The nominations are invited from both small and medium enterprises (SME capital employed below Rs 300 million) and also from non-SME (capital employed above Rs 300 million) categories. Nominations are also invited from across AIMA‘s membership base.
Equitor Management Consulting has been roped in as knowledge partner for the Award.
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Comcast appoints SPE as regional ad sales rep in Asia
MUMBAI: Comcast International Media Group (CIMG) has appointed SPE Networks – Asia (Spena) as regional advertising sales representative for E! Entertainment Television in South East Asia, Hong Kong, Japan and Korea.
CIMG MD Asia Pacific Christine Fellowes said, “Having reached a milestone in growth and distribution, the next logical step for E! is partnering with a regional ad sales group. SPE Networks boasts a proven track record for success. Asian advertisers definitely appreciate the value of consumer brand association with celebrity.”
E! Entertainment Television will join Spena‘s growing bouquet of channels that includes AXN, Animax, Sony Entertainment Television, AXN Beyond, Pix, Pix Thriller, as well as recently added AETN All Asia Networks’ History, Biography, Crime and Investigation and History HD.
Spena senior VP, GM Ricky Ow said, “We redefined the working relationship between channel groups with the ad sales representation deals with AETN All Asia Networks and Comcast. I am happy that we have found two like-minded business partners, in making this significant development within the media industry.”
On behalf of E! Entertainment Television in Asia, Spena will service regional advertisers with customised media, promotional and sponsorship opportunities and creative marketing solutions.
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Bank of Maharashtra eyes brand revamp; empanels 5 agencies
MUMBAI: Bank of Maharashtra has lined up agencies such as Lintas India, Rediffusion, Crayons and Goldmine to handle its creative, media, events and PR duties. The size of the account is pegged between Rs 600 – Rs 800 million.
The move is part of the public sector commercial bank‘s initiative to head towards a brand revamp as it enters its 75th year.
Bank of Maharashtra offers personal banking
, cash management, retail loans and other financial services. The bank excels in social banking and has 38 per cent of its branches in the rural areas.
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Mudra Mumbai wins mandate for Inorbit Malls
MUMBAI: Close on the heels of winning the Femina account, Mudra Mumbai has now won the creative duties for Inorbit Malls.
Said Mudra Mumbai EVP & head Arijit Ray, “Mudra has a fair bit of experience in the retail space. And Inorbit is one of the pioneers as far as large multi-format malls are concerned in the western region. We look forward to working very closely with the Inorbit team to create a meaningful communication charter for the brand.”
Added Inorbit Malls CEO Kishore Bhatija, “With this association, we hope to build a better personal connect with our patrons. We are happy and looking forward to our experience with Mudra.”
Inorbit Mall currently has two malls in the Mumbai region and soon plans to expand presence in Hyderabad, Pune and Bangalore.
Some of the clients on which Mudra Mumbai has worked include Future Group, Economic Times Power of Ideas, Lavasa, LIC, Union Bank of India and Godrej.
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Prime Focus goes for global rebranding
MUMBAI: Prime Focus, one of the world‘s largest visual entertainment services groups, has announced the transformation of its global facilities – Prime Focus London, Blue and Machine (UK), Post Logic and Frantic Films VFX (USA) and Prime Focus Group in India – into a single global company under a new Prime Focus brand.
“This rebrand represents the coming together of all our companies around the world. With this, and the launch of our exciting new products, our goal is to communicate our ability to provide entertainment producers with a Hollywood-calibre experience, whether they‘re working with a Prime Focus facility in Mumbai, LA, London or New York City,” said Prime Focus founder and CEO Namit Malhotra.
To coincide with its rebranding, Prime Focus has announced View-D™ – a proprietary 2D-to-3D conversion process that allows filmmakers to efficiently create stereoscopic 3D movies from source material shot on virtually any medium.
Said Prime Focus president VFX worldwide Michael Fink, “With View-D, we‘re offering the industry an exciting new production method to convert both library titles and new releases to terrific stereoscopic quality in considerably less time than other methods.”
Alongside View-D, Prime Focus has also announced CLEAR – its proprietary web-based media asset management service, which manages the entire lifecycle of content from production to distribution, and offers a secure, fast and reliable digital delivery platform. This also enables the Prime Focus ‘global digital pipeline‘ by seamlessly interconnecting the 15 Prime Focus offices around the world.
The rebrand will be unveiled at spectacular launch events in London, Los Angeles and Mumbai where Prime Focus will showcase its new global initiative and celebrate in style – with performances by the renowned Shiamak Davar Dance Company.
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Ratnakar Rao is Breeze advertising director strategic planning
MUMBAI: Hyderabad based Breeze advertising has roped in Ratnakar Rao as director strategic planning.
Prior to this, Rao was marketing manager at Alghanim Industries.
Armed with three decades of advertising experience, Rao began his career with BBDO Worldwide advertising group (India) in the late 80s.
Then he moved to DDB Worldwide (Saudi Arabia) and spearheaded marketing communication programmes for brands including Frito-Lay, Sony, Clorox, Landmark retail group and Almarai Diary.