Category: Marketing

There was no pitch involved and the account will be headed by Ogilvy Mumbai vice president Prakash Nair.

The incumbent agency for Westside was Publicis Ambience.

Confirming the development, TapRoot chief creative officer Santosh Padhi said, “Yes, we have bagged the creative mandate for the channels. The account size is pegged between Rs 250-300 million.”

The eight-month-old company is a joint venture between Santosh Padhi and Agnello Dias.

Meanwhile, Hitesh Jain, previously at O&M, has been appointed as senior copy writer and Aditya Anupkumar, who was previously with JWT, joins as senior account executive. In addition, Sunil Nair, who was earlier with Nielsen, joins as national IT head.

Additionally, as reported earlier, Kalyan Chellapalli joined from Contract as head of disruption and Gayatri Gogate from Leo Burnett joined as VP account management.

Said TBWA West COO Madan Mohan, “The arrival of these new people is part of a conscious plan to bring in fresh blood, especially so in the creative function. They all bring with them varied skills and learning from different agencies that we hope will work to the benefit of TBWA India and its clients. More importantly they bring with them new energy and zeal – this can only make us stronger as time goes by.”

Added Group CD, TBWA Mumbai Ashit Desai, “As it is our endeavor to constantly improve output, it is important that we have the right team to achieve this. With the new additions to the team, I am confident that we are getting closer to that perfect team which will help us deliver great work.”

Avers Mahesh Motwani VP LMG Kolkata, “The Srei account is pegged at Rs 100 million. As part of the new mandate, we will explore ground activations, TV and Internet for the business. We will also be using a lot of niche publications to reach out to the target audience.

Meanwhile, the Amrit Fresh Milk account will launch other variants including paneer and curd after launching its milk variant.

“It is very challenging to work on the Amrit Fresh Milk account as we will be competing with other established dairy players in the market,” adds Motwani. Lowe will handle the creative duties for Amrit Fresh Milk.

Additionally, LMG Chennai has bagged the media account of Royal Sundaram General Insurance in a multi-agency pitch. The account size is approximately Rs 100 million.

In his new capacity, Ramakrishnan will report to Ogilvy & Mather Asia Pacific creative president Eugene Cheong.

Said Cheong, “Despite the downturn, we remain committed to investing in top talent for the sake of our clients and their business. Juggi‘s remit is to elevate the standard of our overall creative output, with a special emphasis on Southeast Asia.

Prior to this, Ramakrishnan was ECD at BBDO/Proximity where he played an instrumental role in winning the SingTel, NETS and the Guinness business account.

Revanur will report to Maxus South general manager Sanchayeeta Verma.

Prior to this, Revanur was with Microsoft where he was involved in inventory revenue analysis. He replaces D.Naidu who has been transferred to Maxus Mumbai as he was interested to explore the Mumbai markets.

In his new role, Kumar will head the $2 billion operating unit with a portfolio of brands including Quaker hot cereals and Chewy granola bars, Cap‘n Crunch, Life and Quaker Oatmeal Squares ready-to-eat cereals, Aunt Jemima mixes and syrups, Rice-A-Roni and Near East side dishes and Quaker‘s lite snack.

“Kumar brings a powerful combination of innovation, marketing and retail capabilities to his new role at Quaker. His expertise in consumer and shopping insights will take Quaker through its next chapter of growth,” says Compton.

He replaces Mark Schiller who moves to PepsiCo Frito-Lay North America Unit where he has been appointed as Frito-Lay warehouse brands SVP.

Additionally, Frito Lay group VP marketing Ann Mukherjee has been promoted to chief marketing officer and senior vice president, a post most recently held by Kumar. She will supervise Frito Lay’s North American snacks business and will report to Frito Lay North America president and COO Al Carey.

The ad campaign that revolves around mosquito repellent creams aims at bringing out the natural essence of the product. It also communicates the combination of safety from mosquitoes and protection of the skin, with tag line ‘Machharon ki haar, skin se pyaar‘.

GoodKnight aims to strengthen its supremacy in the household insecticide market through the new and advanced mosquito repellent creams format.

Godrej Sara Lee VP for sales and marketing Tarun Arora said, “GoodKnight has always offered products which are based on strong consumer insights. The new ad positions the product in a way that cues in safety and credibility in a reassuring manner.”

Television commercial for ‘GoodKnight Naturals‘ is being developed by JWT.

Confirming the new venture Singh says, “As of now, we were handling only the creative duties. The OOH division will enable us to tap into media accounts.”

“With our OOH division, we hope to generate Rs 500 million by the year-end,” Singh adds.

Recently, Crayons was assigned with the creative duties of Maharashtra Pradesh Congress Committee.

Added Shah Rukh Khan, “It‘s been great honor to be associated with TAG Heuer. We will as a team, continue to strive for excellence, precision and perfection in times to come.”

Additionally, Shah Rukh Khan launched the TAG Heuer Grand Carrera Calibre 36 RS2 Caliper Chronograph Ti2.

Besides having appeared in the brand‘s advertising campaigns, Shah Rukh Khan supports Tag Heuer in its special events such as the Tag Heuer Precision Golf Tournament and the Tag Heuer Precision Polo Cup, as well as with product placements in his phenomenal performances in films.