Category: Marketing

To be aired every Friday and Saturday at 8 pm, DPL will run for 12 weeks with a total telecast of 24 episodes.

To promote its newest show, the channel has tied up with three movies – Main Aurr Mrs Khanna, All the Best and Radio wherein leading stars from the movies will represent a particular team.

Salman Khan will represent ‘Uttar Ke Puttar‘ with LMN as the team sponsor. The ‘Eastern Tigers‘, meanwhile, will be represented by Bipasha Basu. Samsung Mobile has been roped in as the team sponsor.

Kareena Kapoor will support ‘Western Yodhas‘ with Closeup as the team sponsor. The ‘Southern Sizzlers‘, sponsored by White Ice, will be backed by Prabhu Deva.

Endorsed by Videocon, Himesh Reshammiya will stand for the ‘Central Surmas‘ while Sohail Khan will support the ‘Desi Pardesi‘ team. Gate Basmati Rice has walked on board as the team sponsor.

Playing on the theme, ‘Izzat Ka Sawaal Hai‘, the marketing of DPL will remain high across television, radio, print, outdoor and web.

For television, the promotion will be held across 15 channels. These will include Hindi news channels Star News and Aaj Tak, movie channels such as UTV Movies and kids channels like Hungama and Nickelodeon.

Says Set marketing head Danish Khan, “We have booked 5000 TV spots across television channels of various genres. We have also booked spots during the ICC Champions Trophy to gain maximum visibility.”

As part of the radio promotion activity, the channel has tied up with 40 radio stations across India and has booked 3,500 radio spots for the same.

Outdoor media, meanwhile, will be utilised to promote the property in 23 cities.

“There are 1000 plus hoardings that have been put up across the country. Additionally, we have branded the boarding passes of Jet Airways and JetLite. In Mumbai, we are using around 200 hoardings. We have also branded Andheri railway station for creating awareness,” adds Khan.

The channel will also unveil a microsite dedicated to DPL. On the site, each team will have its own page and every detail on the team will be displayed. The site will allow people to own DPL teams and play DPL games. Additionally, the channel will exploit social networking sites including Facebook and Orkut to spread brand awareness.

Confirming the development Jacob said, ” I have put in my papers. I am with Bates 141 for the last four years and working with the agency was a fascinating and healthy experience.”

Having started his career in 1995 as ‘Eveready‘ brand manager and head, Jacob later moved on to eBay and then Fountain Head.

Jacob was also associated with Mudra Communications as brand director for two years. He later joined Grey Worldwide as its branch head.

It has also unveiled a new ad campaign endorsing the tagline, ‘Be The Change‘, which establishes the new look of the brand.

Provogue MD Nikhil Chaturvedi said, “I could not be more proud to welcome Roshan into the Provogue family. Provogue stands for superb quality, innovation and style and Roshan‘s suave and charismatic personality epitomizes Provogue‘s ideology of fashion.”

The ad campaign will begin from 9 October and will be held across print and outdoor media.

Earlier, the Provogue brand had been endorsed by Fardeen Khan and Saif Ali Khan.

As part of his new mandate, Damani will report to executive vice-president planning Rohit Srivastava.

Says Srivastava, “I am delighted to have Damani on board. He exhibits a solid confidence level and an eclectic process, a rare combination that will help benefit our businesses largely.”

Damani began his advertising career Publicis Ambience (then Ambience Publicis) as account manager and later he moved on to join L‘Oreal India‘s marketing division.

Some of the clients in the Contract kitty include HSBC, Asian Paints, Aegon religare and Tata Indicom.

The F50i is the fifth generation of the F50 family and is the first football boot with a single-layer upper, the new SprintSkin. The SprintSkin envelops the player’s foot like a second skin. The synthetic material is both supple and water-repellent and always provides a perfect fit. The single-layer SprintSkin further reduces the weight of the boot without compromising on the stability that is so crucial for the footballer.

Soccer player Lionel Messi, who has already tested the F50i for several weeks in training, says, “I have never felt so good in new football boots. The extremely thin shell allows me to play to my full potential on the pitch. Perfect contact with the ball is essential for me”.

Other players endorsing the F50i in addition to Lionel Messi (FC Barcelona) and Emmanuel Adebayor (Arsenal FC) include: David Villa (Valencia CF), Samir Nasri (Arsenal FC), Arjen Robben and Gonzalo Higuain (Real Madrid), Salomon Kalou and Ashley Cole (Chelsea FC), Lukas Podolski (FC Bayern Munich), Johan Vonlanthen (Red Bull Salzburg), Jermain Defoe (Tottenham Hotspur) and Steven Pienaar (Everton FC).

Fewer entries from delegates and low sponsorship deals have caused the organisers of the convention to call off the edition.

The conference, which was supposed to be held in Macau, China from 5-6 November, aimed at providing platform to advertisers, agencies, media owners and suppliers to keep a tab on the latest developments in the out-of-home (OOH) media industry.

Said OOH Media Convention Asia Pacific head – liaison and operation Thomas Ang said, “Though the OOH convention was promoted among media industries across APac region, there were fewer entries from delegates. Also, the event could not manage to get many sponsors, due to which the convention was canceled.”

“There were fewer entries from India too, and there are no talks happening to hold the convention again,” added Ang.

Next in line stand the Bachchan clan, with daughter-in-law Aishwarya Rai Bachchan taking the third slot and Amitabh Bachchan grabbing the fourth.

While Tendulkar takes second top-of-the-mind brand post when it comes to cricketers, it‘s Sania Mirza who tops the charts when all the other sports besides cricket is considered.

Brand Smriti Irani, meanwhile, continues to rule the ‘all India celeb power list‘ when it comes to television stars in the Hindi speaking market while Rakesh Roshan leads the director‘s score board.

“Our study also reveals the top 10 celebrities in the Hindi speaking market. Here too, Dhoni tops the list while Shah Rukh Khan ranks second. Big B comes third, followed by Akshay Kumar, Aishwarya Rai and Katrina Kaif. Hrithik, Yuvraj, Sachin and Aamir are also part of the list,” says PTM CEO Manish Porwal.

With the endorsement market pegged at approximately Rs 10 billion, CelebTrack aims to trail celebrity perceptions amongst masses that would help advertisers choose the right brand fit for their products and services.

According to Hansa Research MD Ashok Das, the research was conducted on the basis of five parameters – ‘popularity‘, ‘persuasive power‘, ‘image attributes (personality)‘, ‘media presence‘ and ‘over exposure‘.

Says Das, “The second round of the bi-annual study was conducted over a period of six months starting April 2009, across 39 cities with 12,000-plus respondents. Approximately 400 celebrities from the national, regional and local favourite list were shortlisted from the arena of cine entertainment, cricket, other sports, music and television.”

The joint body has also performed a study for the southern region to find that Dhoni, Aishwarya and SRK top the favourite chart in Karnataka.

“Currently, we have nine clients on board. They are Tata Indicom, Pepsico, ING Vysya, Cadbury, Airtel, Vodafone, Hindustan Unilever, 9Wins, United Spirits and Pepsi,” adds Hansa Research associate VP Vineet Sodhani.

The study will be available to consumers on a subscription basis, the price of which stays at Rs 1.08 million.

As per the deal, Sky Media, the ad sales arm of BSkyB will represent Discovery as its airtime advertising sales agent in UK across its portfolio of 13 channels, including the Discovery Channel, DMAX, Discovery Real Time, Discovery Home and Health and Animal Planet.

The company also announced bringing an end to their year long legal dispute over a revenue sharing agreement that ends in December.

The four year advertising contract worth at Rs 3.71 billion starts from January 2010.

In the past one year, the 82-year-old private sector bank, has adopted a three-pronged approach towards its transformation into a new age high growth bank. These include launch of innovative products and services, creation of a nationwide footprint and evolving a strong brand communication for its diverse customer base.

As part of its new mandate, O&M will help the bank to design and implement a comprehensive go-to market communication approach, which will reflect the new philosophy and approach of the brand -“Dhanalakshmi Bank”.

The agency will also aid help the bank to create an entirely new customer experience and to incorporate a young and contemporary look across all customer touch-points.

Added Ogilvy and Mather executive chairman and creative director -South Asia Piyush Pandey, “Dhanalakshmi is a bank with tremendous heritage and value systems. I look forward to a wonderful journey to make Dhanalakshmi a top-of-the-line national institution.”

The creative works for the bank will kick off by the end of the year, informs O&M SVP Ashish Malhotra.

Meanwhile, Dhanalakshmi Bank is still scouting for media partners.

“We are still talking to various agencies and will be finalising the partner soon,” says Mehra.

MUMBAI: The Advertising Agencies Association of India (AAAI) has conferred Madison World chairman and managing director Sam Balsara with the AAAI Lifetime Achievement Award.

The award will be presented to Balsara on 13 November in Mumbai for his “outstanding contribution and development of professionalism” in the advertising industry in India.