ITV

Category: Marketing

  • Mudra appoints Burnard Rajan as creative director for Kochi office

    MUMBAI: Mudra has roped in Burnard Rajan as creative director for its Kochi office. In his new role, Rajan will be handling the creative work for Mudra Kochi‘s brands such as Federal Bank and Manorama Group.













    Prior to this appointment, he was with Contract Chennai as creative group head.




    Says Rajan, “Mudra has built a strong and capable team here in the South and I look forward to collaborating with them to ensure the best creative results for all our brands.”




    Rajan has over 14 years of experience in the industry and has worked on brands like CavinKare, Citibank, Mitsubishi Motors, Lenovo Worldwide and ITC. He has previously worked on sectors such as FMCG, banking, automobiles, white goods, retail and telecom.

  • Brand-Comm forays into specialized training in brand management

    MUMBAI: Brand-Comm, a communications consultancy firm, has announced the launched of a certificate course, “brandware”, an eight-week comprehensive course in brand management.









    Said brand-comm CEO and lead faculty brandware Ramanujam Sridhar, “The value of brand management in today‘s competitive global environment has increased as organisations continue to compete in overcrowded markets. As consumers become more sophisticated and the plethora of products is more similar, the need to differentiate through emotional attachment has become an ever-increasing need.”




    Brandware will provide participants with the knowledge and skills to manage complex brands within an Indian context and will encourage innovation among them. The course deals with issues both at the individual product level and the firm level and is designed both for those anticipating careers in brand management as well as for those with an interest in marketing management or general management.

  • Ogilvy wins UPS global account

    MUMBAI: Ogilvy & Mather Worldwide has been appointed as the global communications partner of package delivery giant United Parcel Service, commonly referred to as UPS.









    O&M won the account following a multi-agency pitch which narrowed down the choices from eight global networks over a six month period.




    Says Ogilvy & Mather Worldwide CEO Miles Young, “UPS set a very high bar for this decision, which is of considerable strategic importance for them. We won on the basis of some outstanding thinking and with a truly global effort.”


     

  • Bruce Lee’s daughter reviving father’s brand

    MUMBAI: With several new television projects in the making including a Chinese-language biopic and an animated series for the worldwide market, the late Bruce Lee‘s daughter Shannon Lee is all set for a revival and major expansion of her late father‘s brand.













    Shannon‘s efforts in this brand building include a flagship website, BruceLee.com.


    Said Shannon, “BruceLee.com will be the beacon of all things Bruce Lee on the internet. The site will include everything from facts about Bruce Lee to digital content to merchandise. I’ll also be writing a blog. My father’s fans have been asking for a place to find information and communicate with each other. This site will be a meeting place for our community.”




    In addition, a new licensing programme is also being developed. Last year, Shannon acquired her family’s merchandising rights from Universal Studios and established Bruce Lee Enterprises (BLE) to handle the licensing of the Bruce Lee name and likeness.




    Shannon also established LeeWay Media Group, a TV and film production company. Projects being coordinated by LeeWay Media Group include a Chinese-language biopic directed by noted Hong Kong director Andrew Lau, an animation project with Waddell Media and Ireland-based Flickerpix, a CG action film and a Broadway musical.


    Recently completed projects of LeeWay Media Group include a 50-part television biography of Bruce Lee that aired in China on CCTV and How Bruce Lee Changed the World that aired on the History Channel.

  • SMG initiates Project Jumpstart; Milestone Brandcom becomes first alliance member


    MUMBAI: In a bid to support growth of start-ups and small-sized companies in the marketing and communication business, Starcom MediaVest Group has initiated the project Jumpstart for the South Asia region.


    Starcom MediaVest Group South Asia CEO Ravi Kiran said, “Project Jumpstart is our attempt to create a mutually beneficial relationship, which helps us leverage the energy, drive and creativity of start-ups and small companies and helps them benefit from the management, intellectual and operational depth of our organisation.”


    One of the first companies with which the group has collaborated under the initiative is Milestone Brandcom, a recently launched out-of-home media agency led by former president of OgilvyAction Nabendu Bhattacharya.


    Starcom MediaVest Group South Asia CEO Ravi Kiran said, “Project Jumpstart is our attempt to create a mutually beneficial relationship, which helps us leverage the energy, drive and creativity of start-ups and small companies and helps them benefit from the management, intellectual and operational depth of our organisation.”


    One of the first companies with which the group has collaborated under the initiative is Milestone Brandcom, a recently launched out-of-home media agency led by former president of OgilvyAction Nabendu Bhattacharya.













    Kiran said, “After an uncharacteristically lackluster year, the out-of-home industry in India is on the verge of a major rebound and we believe this is the best time to take new steps and forge new alliances. We like the vision of Milestone, and the passion demonstrated by Nabendu and his team. Their collective experience and strong media owner relationships sets them up for success and we are happy to lend them our support as they get started.”


    Under the arrangement, Starcom MediaVest Group and Milestone Brandcom will collaborate aggressively in several areas aimed at bringing greater transparency and accountability to OOH and ambient marketing as a discipline. The partnership will also look at enhancing return on client investment and objectives.




    These include customisation and application of international tools and best practices, development of India specific planning and measurement frameworks, import and application of new OOH display and production technologies, development and licensing of IP based ideas and structured assets, and technology enabled near-real time monitoring and tracking systems and management dashboards.


    Milestone Brandcom CEO Nabendu Bhattacharya said, “The fundamental texture of the out-of-home business in India is changing and it is our belief that active collaboration between like minded companies, rather than outdated models based purely on dominance and control, will start creating value for clients from now. Genuine innovation, application of market leading technologies and real world planning capabilities, will create differentiation for OOH agency networks in the future.”




    He further stated, “We hope to build a robust business servicing the needs of a few committed clients and in this context, Starcom MediaVest Group‘s capabilities in planning, working international tools and commitment to research and tracking, will be handy to us in our endeavour.”


    Meanwhile, Navia Asia, an affiliate of the Starcom MediaVest Group which manages the out-of-home needs of clients of all VivaKi media brands in India as well as its AOR clients, will continue to operate independent of this arrangement.

  • Kashmira Chadha puts in papers as Coca-Cola India director marketing







    MUMBAI: Coca-Cola India director for marketing Kashimira Chadha has put in her papers. She will however work with the company until 31 December.














    Chadha joined Coca-Cola India in 2006 and was responsible for marketing of the Coca-Cola brands across the country.




    Chadha was also the part of company‘s global ad campaign, ‘Open Happiness‘.




    Before joining Coca-Cola India, Chadha worked with Seagram as assistant VP marketing for five years.

  • Vodafone, Shoppers Stop launch Zoozoo merchandise







    MUMBAI: Retail Major Shopper’s Stop Ltd has acquired the exclusive rights to manufacture and retail official Zoozoo merchandise in specified categories across all Shoppers Stop stores in the country.














    These categories include t-shirts, kidswear, mugs and bed and bath accessories.




    Vodafone Essar CMO Kumar Ramanathan said, “Zoozoos have amassed a devout fan-following and this compelled us to bring them even closer to fans in the form of merchandise.”




    Adds Shoppers Stop customer care associate, VP marketing and loyalty Vinay Bhatia, “Character merchandising is a new emerging trend in India targeting the youth. Given the increasing size of the youth audience at Shoppers Stop, this merchandising line fits well in our offering.”

  • Rediffusion Y&R crafts new TVC for Airtel Delhi Half Marathon







    MUMBAI: Rediffusion Y&R has crafted a new television commercial for this year‘s Airtel Delhi Half Marathon targeting all people living in the capital across all age, sec A and place groups.













    The TVC introduces the campaign through an endorsement by Shahrukh Khan who reminisces about the sheer joy of running during his growing up years in Delhi. It‘s almost like his ode to Delhi, and yet the sentiment will resonate with any one from any city in India.




    While the TVC has been directed by Vishal Punjabi, Red Chillies is the production house.




    Apart from television, the other media platforms that will be used to promote the event are print, outdoor and OOH. Meanwhile, the event‘s media mandate lies with Madison.

  • Vizeum appoints Harit Pant as GM, North; Sreeneelakandhan is GM, South







    MUMBAI: Vizeum India, an Aegis Media Group company, has appointed Harit Pant and EM Sreeneelakandhan (Sreekanth) as general manager, North and South respectively.


    Said Vizeum India sub-continent managing director S Yesudas, “As A media agency that believes in a completely different and non-traditional outlook towards clients‘ marketing issues, we place our bet on young talent with the right passion and relevant experience.”













    Yesudas added, “I‘m happy to have Harit and Sreekanth leading our operations in North and South, respectively. They will surely make a difference to Vizeum as well as our clients/brands.”




    Pant has a total experience of 10 years in the media business. His last assignment was with Madison Media Delhi. He has also been part of agencies like Zenith Optimedia, McCann Erickson and Mindshare during his 10-year career journey.




    Sreekanth also has 10 years of work experience. His last assignment was with Mediaedge:CIA, Chennai. He started his career with Initiative as a trainee planner. During his 10-year stint, he also served agencies like Zenith, MPG and Starcom.

  • Deutsch LA to handle Volkswagen’s creative account in US







    MUMBAI: Volkswagen of America has appointed Deutsch LA as its new advertising agency for the US market.













    In its new capacity, Deutsch LA will have full advertising responsibility for the Volkswagen brand and its family of products. Effective 1 November, Deutsch LA will replace Crispin Porter + Bogusky of Miami, which has served as agency of record since 2005.




    Said Volkswagen of America VP marketing Tim Ellis, “Deutsch LA proved they have a firm grasp on how to manage the complex challenges we face in achieving our significant growth objectives. Of equal importance, they inspired us with a big, compelling and creative idea that will energise and motivate our passionate base as well as attract a broader group of people who have thus far not considered Volkswagen as a relevant choice.”




    As agency of record, Deutsch will be responsible for all national and retail advertising, including digital and experiential marketing.