ITV

Category: Marketing

  • Benefits of PNB Housing Finance Fixed Deposits: A Complete Overview

    Benefits of PNB Housing Finance Fixed Deposits: A Complete Overview

    Fixed Deposits (FDs) are a reliable savings tool in India. They provide secure returns and are a preferred choice for many investors. PNB Housing Finance offers various FD options. Understand the benefits of PNB Housing Finance FDs and why they might be suitable for your investment needs.

    Why Choose PNB Housing Finance Fixed Deposits?

    PNB Housing Finance provides competitive interest rates and flexible tenors for FDs. Here are some key benefits:

    Attractive Interest Rates

    PNB Housing Finance often provides higher interest rates. These rates are generally better than those offered by many banks. As of 2024, the cumulative interest rates for PNB Housing Finance FD rates range from 7.25% to 7.95% p.a. The rates vary based on the tenor and customer category. This includes the up to 0.30% p.a. additional interest rates offered to senior citizens.

    Flexible Tenors

    The tenors range from 12 to 120 months. This allows investors to choose based on their financial goals. This flexibility can cater to both short-term and long-term savings plans.

    Regular Income Option

    PNB Housing Finance provides options for monthly, quarterly, half-yearly, or annual interest payouts. This can be beneficial for those needing a regular income stream. The monthly payout FD is useful for those requiring consistent cash flow.

    Safety and Reliability

    PNB Housing Finance is a well-established institution in the financial sector. Investments are considered safe, with timely interest payments and principal repayment at maturity. The company adheres to stringent regulatory standards.

    Easy Application Process

    Applying for PNB Housing Finance FDs is straightforward. You can choose to apply online or visit a branch. The documentation required is minimal, making it convenient for investors.

    Premature Withdrawal Facility

    PNB Housing Finance allows premature withdrawal of FDs. This is subject to certain terms and conditions. While there might be a penalty, this feature provides liquidity in emergencies.

    Who Should Invest in PNB Housing Finance FDs?

    PNB Housing Finance FDs cater to a wide range of investors:

    Conservative Investors

    Investors who prefer low-risk investments may find PNB Housing Finance FDs suitable. These FDs offer guaranteed returns. The safety and reliability of these FDs are appealing to conservative investors.

    Retirees

    Retirees needing a regular income stream could benefit from the FD monthly payout option. The interest rates and payout frequency options may be favourable for regular income requirements.

    Young Professionals

    Young professionals planning their financial future can also consider these FDs. The flexible tenors help align with life goals. These goals may include buying a house, funding education, or saving for retirement.

    Tax Implications

    Interest earned on PNB Housing Finance FDs is taxable. Consider the following points:

    Tax Deducted at Source (TDS)

    If the interest income exceeds ₹40,000 in a financial year (₹50,000 for senior citizens), TDS is applicable. The current TDS rate is 10% if PAN is provided; without PAN, the rate is 20%.

    Form 15G/15H

    Individuals with no taxable income can submit Form 15G (for the general category) to avoid TDS. Senior citizens can submit Form 15H for the same purpose.

    Tax Filing

    Even if TDS is deducted, the interest earned must be declared in your income tax return. Proper planning and declaration can help in managing tax liabilities.

    Documents Required to Book a PNB Housing Finance FD

    Here are some documents you must submit to book an FD with the NBFC:

    ● Passport-size photograph  
    ● Self-attested copies of PAN card, Aadhaar card, Driving License, Voter ID, NAREGA card, and Passport

    Non-resident Indians have to submit the below documents for booking an FD:

    ● Passport copy (self-attested on the first and last 4 pages) 
    ● Valid employment visa/work permit 
    ● Address proof – Indian and overseas

    How to Open a PNB Housing Finance FD

    Opening a PNB Housing Finance FD involves a few simple steps:

    1. Visit the Official Website or Branch 
    You can visit the PNB Housing Finance website or the nearest branch to get started. The online process is quick and convenient.

    2. Online Application 
    Click on the ‘Contact us for Deposits’ button on the NBFC’s website

    3. Submit Required Details 
    Provide the necessary details and specify the amount you would like to invest in the FD.

    4. Customer Representative 
    A representative will get in touch with you to collect the documents and the FD will be booked within 48 hours.

    PNB Housing Finance FDs offer attractive interest rates and flexible tenors. They also provide various payout options. The safety and reliability of PNB Housing Finance add to the appeal of these FDs.

    Investing in a PNB Housing Finance FD could help achieve financial goals with ease. PNB Housing Finance FDs may be suitable for retirees seeking regular income or  young professionals planning for the future. They also cater to conservative investors seeking safe returns. Consider the features and benefits to make informed decisions and maximise returns.

  • Godrej Appliances focuses on consumer experience in festive offering

    Godrej Appliances focuses on consumer experience in festive offering

    Mumbai: The Appliances business of Godrej & Boyce, part of Godrej Enterprises Group,announced its festive offers for the consumers taking forward the philosophy of “Things Made Thoughtfully” from products to brand’s festive season offerings as well. The brand has kept user experience at the heart of its festive promise.

    On one hand, with better financing options, customers are increasingly willing to upgrade and invest in premium appliances and appliances’ life has witnessed a decline; on the other hand, research indicates that warranty, durability and after sales service continues to be key factors for consumers when buying appliances. This explains the growing Annual Maintenance Contract (AMC) sales in the industry particularly in categories like air conditioners which witness heavy usage given the high heat levels in the country. Unfortunately, hidden charges and complex terms in many of the warranties available in the market detract from the consumer’s long-term experience.

    Addressing this need, Godrej Appliances has introduced  five year comprehensive warranty for Split Air Conditioners at no extra cost. This free warranty, worth Rs 7990/-, offers complete coverage with no hidden fees, no registrations, ensures that customers are protected against additional costs like gas charging, technician visits etc. The goal is simple: to provide a worry-free, delightful experience across the product’s life.

    Apart from this, the brand also announced extended warranties on products like refrigerators and washing machines. The brand is also offering exciting promotions across its range, including cashback schemes up to Rs 12000/-, and flexible financing options, including no-cost EMIs and zero down payments.

    Godrej Appliances business head & executive VP Kamal Nandi commented on the initiative, saying, “At Godrej Appliances, we believe in offering not just superior products but also unmatched service and customer value. Our honest-offer of a five year comprehensive warranty on Split Air Conditioners is a significant step in ensuring that our customers can enjoy long-term comfort with complete peace of mind, free from any hidden costs.”

    In addition to the campaign, Godrej Appliances is also offering an array of AI-powered appliances designed to optimise performance and enhance convenience, high-capacity models across segments tapping into the premiumisation trend and new attractive designs for consumers to pick from.

  • Gadda Co welcomes Mukesh Khanna as brand ambassador

    Gadda Co welcomes Mukesh Khanna as brand ambassador

    Mumbai: Gadda Co, a leader in the mattress and bedding industry, has partnered with legendary actor Mukesh Khanna, famed for his roles as Shaktimaan and Bhishma in “Mahabharat”, as its new brand ambassador. This collaboration highlights Gadda Co’s dedication to providing top-tier sleep solutions, including mattresses, pillows, and waterproof protectors that offer unmatched comfort and durability.

    Expressing his excitement, Mukesh Khanna said, “I have always believed in the power of good health, and quality sleep is at the foundation of that. Gadda Co has proven to be a brand that cares deeply about offering products that enhance the quality of life for people across India. Their dedication to quality, comfort, and durability aligns with my personal values, and I am excited to be a part of this journey, whether it’s the mattresses or the protectors, their attention to detail in crafting products that support good sleep is truly commendable.”

    Under the Baby & Mom Retail house of brands, Gadda Co has built a reputation for delivering products that guarantee restful and rejuvenating sleep. This partnership with Mukesh Khanna reflects the brand’s strategic move to strengthen its presence in the Indian market by connecting with consumers through a beloved and trusted figure.

    Baby & Mom Retail founder and CEO, Shish Kharesiya stated, “Having Mukesh Khanna on board as our brand ambassador is an honour. His association with Gadda Co perfectly resonates with our brand’s values of providing reliable, long-lasting products. We are excited to take our brand to new heights with him by our side. At Gadda Co, we believe that everyone deserves a restful, comfortable sleep, and with Mukesh Khanna as our ambassador, we aim to communicate this message more effectively to our audience.”

    This collaboration is set to elevate Gadda Co’s brand recognition, further embedding its commitment to quality sleep for Indian consumers through its trusted products.

  • How Bajaj Allianz General Insurance Company Travel Insurance Can Protect You Against Common Travel Risks

    How Bajaj Allianz General Insurance Company Travel Insurance Can Protect You Against Common Travel Risks

    Travelling is exciting, but risks can quickly turn your trip into a stressful experience. Many travellers wonder how to protect themselves from misplaced check-in luggage and unexpected medical emergencies. The most common query is: How can travel insurance help safeguard my trip? In this post, we’ll explore how Bajaj Allianz General Insurance Company travel insurance can protect you from common travel risks, whether planning a domestic trip or needing Thailand travel insurance. Learn how to ensure a worry-free journey with coverage for flight delays, medical emergencies, and more.

    The Importance of Travel Insurance

    Whether you’re travelling for leisure or business, travel insurance serves as a safety net, covering you from potential setbacks during your journey. While most of us don’t anticipate the worst when we travel, accidents, medical emergencies, and other unforeseen events can happen. A comprehensive travel insurance plan can provide financial protection and peace of mind when things are unplanned.

    Let’s explore how Bajaj Allianz General Insurance Company travel insurance can shield you from common travel risks and why it’s essential for your next trip, whether you’re travelling within the country or abroad.

    1. Check-in Baggage and Passport Loss Coverage

    Losing your check-in luggage or essential travel documents such as your passport can be incredibly stressful, especially in a foreign country. You face the inconvenience of replacing these items, which can be costly. With travel insurance, you’re covered for these losses. Policies usually help you recover your lost check-in baggage or assist in getting replacements for essential documents like passports. When travelling to a destination like Thailand, where tourism is bustling, it’s always better to be prepared for any mishaps that may come your way.

    2. Flight Delay and Cancellation Coverage

    One of the most frustrating travelling experiences is delayed or cancelled flights. Due to bad weather, operational issues, or unforeseen circumstances, missing a flight can disrupt your entire travel schedule. Thailand travel insurance can cover the financial losses incurred due to flight delays or cancellations, ensuring you’re paid. Travel insurance policies often cover expenses such as additional accommodation, meals, and transportation arising from delayed or cancelled flights, making it easier to get back on track.

    3. Medical Emergencies and Hospitalisation Coverage

    While Thailand is a popular destination for travellers seeking beautiful beaches and vibrant nightlife, accidents or medical emergencies can happen anytime. If you fall sick or require medical attention during your trip, having travel insurance can save you from paying exorbitant medical bills. International healthcare costs, especially in foreign hospitals, can be steep. Comprehensive travel insurance covers hospital stays, doctor consultations, and emergency medical treatments, ensuring you receive the care you need without worrying about the costs.

    4. Medical Evacuation

    Sometimes, medical emergencies may require evacuation to a more equipped hospital or facility. If you’re trekking in the mountains of Chiang Mai or exploring remote islands like Koh Samui and facing a medical emergency, quickly getting to a hospital can be challenging. Travel insurance often includes coverage for medical evacuation, which can be lifesaving in serious situations. Having this coverage ensures that, regardless of where you are, you’ll be transported to the nearest medical facility in case of a severe health issue.

    5. Accidental Death and Disability Coverage

    While accidents are something we don’t like to think about, they can happen. In the unfortunate event of an accident leading to death or permanent disability, travel insurance can provide financial compensation to your loved ones. This coverage helps ease the financial burden on your family, ensuring they are supported during a difficult time. Though rare, having this coverage in place can offer peace of mind, knowing that you’ve safeguarded your family’s future in case of unforeseen events.

    6. Trip Cancellation or Curtailment

    Planning a trip for months is common, but sometimes, life throws unexpected curveballs that force you to cancel or shorten your trip. Whether due to a medical emergency, a family issue, or a natural disaster, travel insurance can help cover the non-refundable expenses of a cancelled or shortened trip. This includes costs like hotel bookings, tours, and flights. If you’re considering Thailand travel insurance, this feature can be handy if your plans change suddenly.

    7. Home Burglary Protection

    Worrying about your home while you’re away on vacation is common. Bajaj Allianz General Insurance Company’s travel insurance policies offer coverage for home burglaries while travelling, giving you peace of mind knowing that your home is protected even when you’re not there. Whether relaxing on a beach in Phuket or exploring ancient temples in Bangkok, you can enjoy your trip knowing your home is secure.

    8. Loss of Personal Belongings

    Aside from your baggage, losing other essential personal items such as mobile phones, wallets, or cameras can also be covered under a travel insurance policy. When travelling to bustling tourist destinations like Thailand, where theft or misplacement of valuables can occur, having this coverage ensures that you won’t bear the total cost of replacing your lost items.

    9. Coverage for Senior Citizens and Students

    Travelling as a senior citizen or as a student comes with its own set of risks. Bajaj Allianz General Insurance Company travel insurance offers specific plans tailored for these groups, ensuring their unique needs are addressed. Senior citizens can benefit from extra medical coverage, while students travelling for educational purposes can find plans that cover academic-related risks, like loss of essential study materials or missed examinations.

    Whether planning a relaxing beach vacation in Thailand or a thrilling adventure in another part of the world, having travel insurance is a wise decision to protect yourself from common travel risks. From medical emergencies to flight cancellations and lost belongings, Bajaj Allianz General Insurance Company travel insurance provides a comprehensive range of benefits that ensure you’re covered no matter where your travels take you.

    Before you begin your next journey, invest in a reliable travel insurance policy to safeguard your trip and enjoy peace of mind, knowing you’re protected from unexpected events. Whether flying to Thailand or exploring other destinations, Thailand travel insurance can offer the support and coverage you need for a worry-free experience.

    *Standard T&C Apply

    **Disclaimer: The content on this page is generic and shared only for informational and explanatory purposes. It is based on several secondary sources on the internet and is subject to changes. Please consult an expert before making any related decisions.

    ***Insurance is the subject matter of solicitation. For more details on benefits, exclusions, limitations, terms, and conditions, please read the sales brochure/policy wording carefully before concluding a sale.

  • Zefmo releases its sixth India influencer marketing report 2023-24

    Zefmo releases its sixth India influencer marketing report 2023-24

    Mumbai: Zefmo Media has released the sixth edition of the India influencer marketing report 2023-24, providing insights into the evolving influencer marketing landscape in India. The report, based on data from over 200 brands and 2,500 influencers, highlights the increasing importance of influencers in business strategies, digital marketing, and consumer engagement.

    Key findings include:

    . 76 per cent of marketers view influencer marketing as essential for brand building, emphasizing its role in consumer trust and brand authenticity.

    . 54 per cent have shifted ad spending from traditional media to influencer marketing, with 37 per cent of influencers now working with non-commercial government initiatives to promote public awareness.

    . 88 per cent of marketers note the convergence of influencer marketing and e-commerce, with 64 per cent integrating influencer-driven content to boost sales.

    . 45 per cent express confidence in measuring the impact of influencer marketing, aided by new AI tools that provide real-time analytics and targeting.

    . A rise in B2B influencer marketing is noted, with 55 per cent of B2B companies using influencers on LinkedIn for business engagement and thought leadership.

    . 62 per cent of respondents show increasing acceptance of CGI and digital avatars in influencer marketing, indicating a growing openness to technological advancements.

    . 78 per cent of marketers recognize influencers as key players in political awareness campaigns, underscoring their role in shaping public discourse and civic participation.

    “Influencer marketing in India has matured into a critical element of digital strategy,” said Zefmo Media co-founder and CEO Shudeep Majumdar. “With 88 per cent of marketers now acknowledging its influence in merging social media with entertainment, and 64 per cent reporting increased ROI through e-commerce, this report highlights the tangible results brands are seeing through influencer partnerships.”

    The report highlights technological advancements in the sector, with AI and machine learning increasingly integrated into campaign targeting and optimization. The Advertising Standards Council of India (ASCI) has strengthened regulatory frameworks, and 93 per cent of influencers comply with updated guidelines, ensuring transparency in brand-influencer collaborations. Additionally, 37 per cent of influencers report growing non-commercial government collaborations, reflecting their evolving role in public communication and advocacy.

    Zefmo’s influencer marketing report 2023-24 emphasizes adapting to trends, particularly the shift toward local content, the rise of vernacular influencers, and the impact of short-form video content on platforms like Instagram Reels and YouTube Shorts.

  • Bobcard ropes in Shreyanka Patil as brand ambassador

    Bobcard ropes in Shreyanka Patil as brand ambassador

    Mumbai: Bobcard Ltd, a wholly owned subsidiary of Bank of Baroda, onboards Shreyanka Patil, the rising star of Indian cricket, as its new Brand Ambassador. Shreyanka will now represent Bobcard Ltd in upcoming brand initiatives and campaigns, embodying the company’s commitment to “Reimagine Credit for Everyone in India” and redefining the credit card experience for customers.

    As a dynamic athlete who has excelled in a sport that now enjoys equal representation from all genders, Shreyanka’s commitment to excellence aligns perfectly with Bobcard’s mission of reimagine credit solutions for all. Her determination and success resonate with Bobcard Ltd’s vision of enabling customers to achieve financial independence through innovative credit solutions.

    On this collaboration, Bobcard Ltd MD & CEO Ravindra Rai said:  “We are thrilled to welcome Shreyanka Patil to the BOBCARD family. Her remarkable journey from being a talented cricketer to becoming a youth icon mirrors our brand’s values of resilience and progress. Shreyanka’s story inspires millions of young Indians, and her passion for excellence makes her the perfect choice to represent our vision of ‘Re-imagining Credit’. We look forward to launching new products, campaigns and initiatives that reflect this spirit, under her leadership.”

    Engaging in any sport fosters a sense of commitment and discipline, helping us clarify our vision and fuel our passion to achieve our goals. Bobcard Ltd is dedicated to developing innovative credit solutions that meet the evolving needs of today’s consumers. Through this partnership, the brand aims to motivate itself and inspire a new generation of credit users to rethink credit as a powerful tool for reimagining their life goals while fostering responsible financial habits and informed decision-making.

    Sharing her excitement about this partnership, Patil stated: “I am honored to join hands with Bobcard Ltd, a brand that has been a game changer in the credit card industry. Just as cricket has allowed me to push my limits and achieve my dreams, Bobcard Ltd enables people to take charge of their financial futures. I look forward to being part of this journey and supporting the brand’s mission to empower individuals through innovative credit solutions.”

  • Fabindia & ITC Sunfeast Baked Creations partner to launch dine-in cafes

    Fabindia & ITC Sunfeast Baked Creations partner to launch dine-in cafes

    Mumbai: Fabindia and ITC Sunfeast Baked Creations have partnered to open dine-in cafes at select Fabindia stores across India. ITC Sunfeast Baked Creations offers quality baked goods tailored to the Indian palate, combining convenience with expertise in the food-delivery space. The café’s menu features pull-apart bagels, croissants, gourmet breads, and a range of beverages. Customers can also enjoy services such as birthday celebrations, bulk ordering, Diwali gifting, and kitty parties at the café.

    A Fabindia spokesperson said, “We are super excited to partner with ITC Sunfeast Baked Creations. When you step into a Fabindia Experience Centre, it’s about more than just retail, it’s about the total experience. Our joint commitment to quality and freshness is in step with similar values both shares. Health, nutrition and quality are of equal importance and Fabindia has always been about maintaining a balance between taste, ethically sourced ingredients and our customer’s choices.”

    ITC spokesperson said, “We are thrilled to partner with Fabindia, a pioneer in not just the retail space, but in the craft space as well. Offering the best food, prepared with the finest ingredients has always been our ethos. ITC Sunfeast Baked Creations is privileged to be working with Fabindia and has a chance to reach out and touch more customers in many more places across the length and breadth of India.”

  • “AI is set to simplify how we predict, analyse & personalise content:” Sakshi Darpan

    “AI is set to simplify how we predict, analyse & personalise content:” Sakshi Darpan

    Mumbai: Sackberry, a personal branding agency, helps founders, CXOs, professionals, and coaches elevate their online presence. Crafting compelling narratives that showcase each client’s unique expertise, shapes the digital identities of industry leaders.

    As trends like storytelling, LinkedIn marketing, and video content evolve, Sackberry remains at the forefront, ensuring clients stay authentic and impactful in a tech-driven world where personal branding is key to success.

    Indiantelevision.com’s Suman Baidh caught up with Sackberry founder Sakshi Darpan to talk about the evolving landscape of personal branding, the role of digital platforms in shaping online identities and more…

    On key trends that you have seen shaping the future of personal branding, particularly for Indian professionals

    Looking ahead, some key trends shaping personal branding for Indian professionals include storytelling that adds value, showcasing your uniqueness, and staying consistent. Video content and LinkedIn influencer marketing are also big trends shaping the future of personal branding. Just keep being authentic and true to yourself– that’s what really makes an impact!

    On the cruciality of personal branding for professionals in leadership roles today and the impact it has on their careers and businesses

    For professionals in leadership, personal branding is huge! How you present yourself can really shape how people perceive you as a leader. Being transparent and sharing valuable insights really builds trust and authority. And leaders who share their experiences and wisdom often become the go-to voices in their fields. So, rather than pretending to be something you’re not, showcasing your genuine self can open doors to new opportunities and make a big impact on your career and business. This includes building partnerships, improving your company’s reputation, and creating career advancements.

    On the most common challenges that professionals face when trying to build a personal brand, especially in a fast-paced market like India

    One big challenge is staying consistent. People often think it’s all about the numbers, but it’s really about making genuine connections. Many find it hard to show their vulnerable side, they think that it would expose a bit too much to the world but being open and authentic helps you connect with others and build a stronger brand.

    On common mistakes that individuals should avoid when crafting their personal brand

    I would greatly suggest individuals avoid these mistakes: not posting regularly, missing their target audience, posting just to fill space, sticking too rigidly to one topic, and not sharing relatable stories. Being genuine and relevant is what makes a difference.

    On individuals leverage personal branding on LinkedIn to generate leads and grow their business

    To generate leads and grow your business on LinkedIn, first figure out who your target audience is and make sure you’re reaching out to them. Engage with thought leaders by commenting on their posts and share content that’s not just about personal stories but also offers real value. Connecting with LinkedIn influencers can also help get your name out there and build your brand. These strategies can help you build a stronger presence and attract new opportunities.

    On important is authenticity in personal branding and helping your clients maintain it while building their brand

    Authenticity is what we call the crux of personal branding. Without it, it’s tough to make real connections or build a network. I guide my clients to be authentic by encouraging them to share their personal stories, including their ups and downs. It’s about mixing in real-world experiences, talking about successes and struggles, and being open about strengths and weaknesses. It’s like doing a personal SWOT analysis and using that to add real value to their brand.

    On the personal branding industry evolving in the next 5-10 years, particularly with the rise of digital platforms  

    In the business world, where everyone’s trying to stand out, personal branding is set to become even more important over the next 5 to 10 years. It will keep evolving with tech, especially with AI making things more personalized and the rise of video and evolving trends, it’s clear that the landscape will keep changing. But what remains static is Authenticity, consistency and transparency. These are must-haves in personal branding, no matter how many years come and go or how trends evolve.

    On AI impacting the personal branding landscape and professionals prepare for it

    As I mentioned earlier, AI is set to simplify how we predict, analyze, and personalize content. LinkedIn’s new video feature is already making waves, helping users boost their reach and engagement. This trend will be a big plus for professionals looking to build a strong brand. To stay relevant and visible, it’s important for everyone to adapt to these emerging trends and make the most of them.

  • Skechers enters cricket footwear market with new launch in India

    Skechers enters cricket footwear market with new launch in India

    Mumbai: Skechers has officially entered the cricket footwear market, launching its cricket collection in India. Cricket stars Ishan Kishan and Yastika Bhatia, both part of the Mumbai Indians teams, already wear Skechers Cricket footwear in competition. This new range promises to bring Skechers’ signature comfort and performance to cricketers across India, empowering athletes at all levels.

    Skechers Asia CEO Rahul Vira expressed the brand’s commitment to the Indian market, saying, “Cricket is more than just a sport in India—it’s a passion that unites millions and Skechers is ready to bring our signature Comfort That Performs to players across the country. The first-ever Skechers Cricket footwear collection delivers on our commitment to innovate with shoes that truly meet the demands of this vibrant sport. By working closely with top cricketers, we have designed a product range that brings incomparable performance, grip, and comfort to the cricket oval. We’re proud to begin this journey in India with a collection that will empower cricketers across all levels to perform at their best with our cutting-edge footwear.”

    Skechers COO David Weinberg added, “The cricket-loving nation of India serves as the ideal launchpad for this innovative collection of high-performance cricket shoes tailored to the unique demands of the sport. Along with running and pickleball currently available in the country, we will further expand our performance portfolio in India with basketball rolling out shortly. Skechers has so much more to come with products offering Comfort That Performs across more sports and activities planned for the coming year.”

    The collection includes Skechers Cricket Elite, featuring 11 metal spikes for exceptional traction, and Skechers Cricket Blade, offering seven metal spikes for agility. Both styles come equipped with Goodyear rubber outsoles for traction, Ultra Go cushioning, and Skechers Arch Fit technology for enhanced support.

    Wicketkeeper and batter, Ishan Kishan shared, “Skechers has truly revolutionized cricket footwear with its new line. The perfect blend of grip, lightweight structure, and unmatched comfort makes a real difference on the field. Whether I’m diving behind the stumps or sprinting between wickets, these shoes give me the support and flexibility I need. Having competed in them extensively, I can confidently say they are reliable and comfortable. It’s exciting to be part of this launch with a brand that innovates and genuinely understands what cricketers need to perform at their best.”

    Indian women’s cricket team, wicketkeeper-batter, Yastika Bhatia added, “As a cricketer, having the right gear is crucial for peak performance. Skechers’ new cricket shoe line delivers exceptional comfort and stability, allowing me to focus on my game without any distractions. The innovative technologies and meticulous design cater perfectly to the demands of cricket. Having worn these shoes since earlier this year, I can attest to their superior quality and performance. I’m thrilled to be part of this journey with Skechers, knowing that their expertise and passion are now empowering cricketers across all levels.”

  • Wrangler & Hot Wheels launch new streetwear collection in India

    Wrangler & Hot Wheels launch new streetwear collection in India

    Mumbai: Wrangler has partnered with Mattel Inc’s Hot Wheels for a nostalgia-themed collection featuring denim, jackets, coveralls, and graphic tees for both youth and adults. The Wrangler x Hot Wheels collection also includes a limited-edition Wrangler-branded ’85 Ford Bronco die-cast. Building on the success of their Wrangler x Barbie collaboration in 2023, this new collection showcases motorsport-inspired designs on classic denim and colorful tees.

    “Partnering with Hot Wheels has been a collision of heritage and horsepower,” said Kontoor vice president of global marketing, Holly Wheeler. “Tapping into the resurgence of motorsport and inspired by the classic American iconography and nostalgia of both brands, Wrangler x Hot Wheels hits the market at full speed and ignites a beloved pastime shared from generation to generation.”

    The collection is available for purchase online and in selected Wrangler and Shoppers Stop stores across India.