Category: Marketing

MUMBAI: Aromaz, the aromatic concept brand from RDM Care (India), has roped in Bollywood actress Karishma Kapoor for its new Tamarind-based skin care range. 
 
RDM Care (India) MD Dilvinder Singh Narang said, “As part of our larger thrust in the skincare segment, we are happy to introduce our new range of products to the customers and sure that it will grab the fancy of the new age beauty conscious Indian Woman to enhance their natural beauty. The formulations have been made in modern formats to make it relevant for the woman of today.” 
 
“The Aromaz skincare range, with its array of products, has the insight of aromatic concept, backed by strong research and development to improve the skin texture and is highly relevant for today‘s modern women,” added Kapoor. 
 
The Aromaz Tamarind product range includes face wash, face & body exfoliating scrub, facial mask, toner and moisturizing lotion wherein the product price ranges between Rs 50 and Rs 100.

MUMBAI: Jewellery brand Tribhovandas Bhimji Zaveri (TBZ) is ready to adorn a new look.

As part of the rebranding exercise, the brand will launch a new logo embellished with a new tag line, ‘The original since 1864‘, come 17 November.

The objective behind the rebranding exercise is to create a fresh identity that will embrace the present and future generations. 
 
TBZ chairman and managing director Shrikant Zaveri said, “The new branding comes as a major strategic decision from us to re-introduce ‘TBZ-The Original‘. Our new logo blends tradition with the contemporary and represents the 145 year old legacy.”
 
A fresh identity has been forged out of the earlier logo wherein each element of the logo has been designed with a purpose and meaning, claims the company. 
 
The logo includes a flying bird that conveys the rise of ‘TBZ-The Original‘ in creating more outlets, raising standard in designs and reaching to a wider set of audience.

MUMBAI: Toyota has awarded the advertising duties to Dentsu Communications for its small car segment in India, a space which it is planning to make an entry into soon. 
 
The account size is pegged at Rs one billion,according to industry sources. 
 
Dentsu will also handle the advertising account of Toyota Prius, a green car which will be launched next month.

MUMBAI: Ignite Mudra has bagged creative duties for three new business – Delhi-based Okaya Batteries, Vinsura (part of Vinsura Winery) and Ahmedabad-based Dishman Pharmaceuticals and Chemicals Ltd.

“It has been our tradition to create new brands from scratch and at Ignite Mudra we‘ve always strived to create epic brands out of great business ideas. Our structured understanding of category and consumer were both appreciated by clients. This instantly helped put valuable thoughts into concrete and executable plans,” says Ignite Mudra president Chandan Nath.
 
Operating in the Indian inverter battery market, Okaya Power is credited with pioneering the effort of branding this previously unbranded market and providing consumers with a wide range of inverter batteries.

“Today, success in business is critical to understanding that it is a P2P world i.e. People to People. The application of this starts at the business conceptualization stage itself.
While I find Ignite Mudra competent in its work and launching products from the scratch, I find a strong match in our wavelengths. We consider Ignite Mudra as our partners in progress in shaping our dream of being a global communications group by 2015,” says Okaya head Rajesh Gupta.
 
Vinsura Winery (previously known as Sankalp Winery) aims to lift its market share from 6-8 per cent to 30 per cent.
 
Ignite Mudra Ahmedabad has teamed up with Dishman to provide complete business solutions, ranging from product potential identification to communication.

Dishman Pharmaceuticals and Chemicals Ltd is a manufacturer of quats. Apart from this, they also have an established portfolio of quats, specialty chemicals, vitamin D3, cholesterol and cholesterol derivatives. It also specializes in pharmaceutical outsourcing.

Dishman Pharmaceuticals and Chemicals head Arpit Vyas says, “Entering the Indian consumer and wellness market is a very natural progression for Dishman. The vast B2B experience and technical know-how has paved the way for Dishman Disinfectants as a definitely possible venture. Ignite Mudra, with their expertise in establishing and fuelling brand growth were identified as the appropriate partners for the new venture.”

MUMBAI:TheCongress party has given Crayons Advertising and JWT India the mandate to handle its media and creative duties for the upcoming Jharkhand assembly elections.
 
JWT India will take charge of Congress‘ television and radio camapigns. Crayons Advertising, on the other hand, will take care of the print and outdoor campaigns.
 
The multi-agency pitch also saw Precept contending for the account.
 
To be held in five phases, the Jharkhand state elections will be held on 25 November, 2, 8, 12 and 18 December.
 

MUMBAI: The Incredible India promotional film has received the Grand Prix Award in Vienna, Austria. The award was received by tourism minister Kumari Selja.
 
Said Selja, “The film has been used extensively in our global marketing campaigns and has received worldwide recognition. After winning a series of international awards at Berlin, Poland, Romania, France, Portugal, the Czech Republic and Croatia, the film has now been honoured with the Grand Prix Award.”
 
The “Incredible India” story started in the year 2002 when the Ministry of Tourism took the initiative to brand the country, with the primary objective of establishing a unique and single identity – “Incredible India”. 
 
According to the ministry, the campaign has generated huge interest about Indian tourism products globally and has contributed significantly in the growth of tourism in India.
 

MUMBAI: Jaypee Cement has taken the title sponsorship for the upcoming three-match test series between India and Sri Lanka. 
 
Information available with Indiantelevision.com indicates that Jaypee Cement has shelled out Rs 60 million for the series, ‘The Jaypee Cup‘. 
 
Nikon and Hero Honda have come on-board as associate on-ground sponsors. They are shelling out around Rs 25 million, says a source. 
 
The on-ground marketing rights of the series lie with the World Sport Group. The series, which begins next week, will be telecast on Neo Cricket.
 

MUMBAI: Former Bates 141 SVP south Vijay Jacob has joined Grey Worldwide as VP for the southern market. Interestingly, this is Jacob‘s second stint with the company.
 
Confirming the news, Jacob says, “My first stint with the company was very good and with my experience, I am looking at building the agency even better.”
 
In his new role, Jacob will head the overall business operations in the South. “I will be looking after the Chennai and Bangalore offices and will be dividing my time between the two,” he adds.

He will report to Grey Worldwide chief operating officer Jishnu Sen.
 
Jacob quit Bates 141 in October.

MUMBAI: Children‘s apparel company Gini & Jony has partnered with Bajaj Allianz to launch the limited edition of ‘Groovy T-shirts‘. 
 
Says Giny & Jony director Anil Lakhani, “Bajaj Allianz‘s aggressive strategies and our broad customer base will complement each other in achieving milestones. We hope this association is just the beginning for a longer alliance with Bajaj Allianz.”
 
Bajaj Allianz head marketing Akshay Mehrotra says, “This exercise not only helps us connect directly with the kids but also provides us a platform to connect with masses and spread the general interest messages endorsed on the range. These T-shirts are a medium to educate masses about the importance and need of child insurance.”
 
The ‘Groovy T-Shirts‘ will be available at all Gini & Jony outlets across the country from 14 November. They are available in two colours and four text options.
 

MUMBAI: The Advertising Agencies Association of India (AAAI) has unanimously elected Colvyn Harris, JWT CEO, to replace Mudra Communications MD and CEO Madhukar Kamath, as president for the year 2009-10.
 
Interface Communications executive director Nagesh Alai has been elected as vice president while Neville Gomes, Multimedia Aquarius MD, has been named secretary.
Ashish Bhasin, Carat Media Services chairman, is the treasurer. 
 
Kamath, meanwhile, will play the role of an ex-officio member of the new AAAI executive committee.
 
The other elected members of the executive committee for the ensuing year are MG Parameswaran (DraftFCB+Ulka Advertising), Nakul Chopra (Publicis Communications), Prasoon Joshi (McCann-Erickson), Sam Balsara (Madison Communications), Srinivasan K Swamy (R K Swamy BBDO), Surajit Nag (Advertising & Sales Promotion Company), Tapas Gupta (BEI Confluence Communication), Umesh Shrikhande (Contract Advertising), Vikram Sakhuja (Group M Media India) and Vinod Nair (Network Advertising).