ITV

Category: Marketing

  • Amritcem’s Dhalai Champion campaign lifts the bar

    Amritcem’s Dhalai Champion campaign lifts the bar

    MUMBAI: Amritcem Cement has launched its ambitious Dhalai Champion campaign, spotlighting the brand’s unmatched strength and reliability for all types of construction work. Anchored on the theme From Foundation to Roof, the initiative celebrates both the performance of the cement and the spirit of champions from every walk of life.

    The 360 degree campaign combines hyperlocal storytelling, regional influencer engagement, high-decibel ATL presence, strong digital amplification, and focused BTL activities. The brand film, fully AI-generated, follows inspiring individuals overcoming challenges with determination, echoing Amritcem’s promise of resilience, consistency, and long-lasting excellence.

    Amrit Cement managing director Pradeep Bagla said, “Meghalaya is a key market for us. With the Dhalai Champion campaign, we reinforce our commitment to quality and to the people who build with trust every day. This campaign celebrates endurance and performance, values shared by Amritcem and the people of Meghalaya.”

    Amrit Cement head of marketing Indranil Lahiri added, “Our goal is to make Amritcem the preferred choice for every dhalai work. By blending local insights, emotional storytelling, and influencer partnerships, we aim to connect meaningfully with home builders and construction professionals across the state. This campaign will help generate the brand pull needed in the region.”

    Since 2008, Amritcem has been a leading cement manufacturer in North-East India, recognised for superior quality, innovative solutions, and strong community focus. Its product range includes Ordinary Portland Cement (OPC) and Portland Pozzolana Cement (PPC), all packaged in moisture-proof AD Star packs to ensure freshness and reliability.

    Through the Dhalai Champion campaign, Amritcem is not just building structures, it’s strengthening trust, value, and the dreams of communities across the North-East.

  • Manipal Cigna lights Up Diwali with health focus

    Manipal Cigna lights Up Diwali with health focus

    MUMBAI: As homes glitter with lamps and families celebrate prosperity, Manipal Cigna Health Insurance has unveiled its festive campaign, ‘Health Insurance Jiske Paas, Lakshmi Maa Karein Waha Niwaas’, redefining the meaning of true wealth. The film underscores a simple truth, prosperity arrives with abundance, but it endures only when health is protected. 

    Against the backdrop of Diwali’s lights and rituals, the campaign highlights how health insurance safeguards families from financial distress, turning protection into a form of enduring wealth. Employing generative AI-powered storytelling, the film offers a unique perspective from Goddess Lakshmi herself, blending India’s cultural symbols with contemporary visuals and an unconventional musical score. 

    Manipal Cigna Health Insurance chief marketing officer Sapna Desai said, “We often pray to Goddess Lakshmi for prosperity but forget that good health is the foundation of wealth. Millions in India still rely on out-of-pocket medical expenses, risking financial strain. By connecting this reality with Diwali, we hope to inspire families to protect their health as an investment in true prosperity.” 

    To extend the festive reach, Manipal Cigna has partnered with Zepto, delivering flyers carrying the campaign’s message to homes across seven major cities. This is complemented by outdoor billboards and digital activations, making it a fully integrated campaign that marries cultural emotion with modern technology. 

    Through this initiative, Manipal Cigna continues to champion the idea that health insurance is not just an expense, but a meaningful investment in the well-being and security of every family.

  • Titan ticks the moments that matter this Diwali

    Titan ticks the moments that matter this Diwali

    MUMBAI: Titan, India’s leading watchmaker, has launched a heartwarming festive campaign that captures the essence of what truly matters, spending time with loved ones. Titled A Promise of Time, the film celebrates the quiet magic of shared moments, showing that the most precious gifts aren’t wrapped in boxes but lived in memory.

    Set against the familiar glow and excitement of Diwali, the film follows two siblings rediscovering the joy of togetherness. As lights twinkle and festivities unfold, their unspoken emotions and deep bonds take centre stage, ending on Titan’s iconic melody, a note that lingers like nostalgia itself. The narrative beautifully reinforces the idea that gifting a Titan watch is not about measuring time, but cherishing it.

    Titan Watches marketing head Aparna Ravi said, “With this campaign, we wanted to celebrate meaningful gifting and remind people that when you give a Titan, you are giving more than a watch, you are promising time together. Utsav by Titan expresses that promise, saying, ‘I am here, I value you, and these moments we share matter.’”

    Ogilvy South executive creative director Aarti Nichlani added, “Titan has always told stories that speak to the heart. A Promise of Time encourages people to pause from their busy lives and make time for those who matter most, not just on Diwali, but every day. A Titan watch is the perfect symbol of that promise.”

    As homes across India light up, Titan invites everyone to pause, reconnect, and celebrate the gift of shared time. This festive season, a Titan is more than a watch, it is a reminder to treasure every moment spent with those who matter most. 
     

  • Drivex rides home with heartwarming Diwali campaign

    Drivex rides home with heartwarming Diwali campaign

    MUMBAI: Drivex, India’s pioneering pre-owned two-wheeler brand, has launched a touching new campaign, Ride Back Home, celebrating the spirit of togetherness, gratitude, and the emotional pull of returning home for Diwali.

    Dedicated to those who work away from their families, the campaign honours the journeys that people take to build a better life. For Drivex, a two-wheeler isn’t just transport; it’s a bridge between distance and belonging.

    “In a season filled with gifts and glitter, we wanted to celebrate something deeper, the joy of going home,” said Drivex head of marketing Vipin Yadav. “Diwali is about moments of connection. Every ride tells a story, and this campaign celebrates those that lead us back to where we truly belong – home.”

    To spread the festive spirit further, Drivex has also introduced Light Up With Drivex, a social initiative inviting people to recognise everyday heroes who make life brighter. Participants are encouraged to tag someone they believe truly deserves a scooter and share, in one heartfelt line, why that person deserves to win, whether for their kindness, hard work, or selfless spirit. One deserving participant will receive a Drivex TVS Jupiter worth Rs 85,000, symbolising how one thoughtful gesture can light up many lives.

    Drivex director Narain Karthikeyan added, “As Diwali approaches, many wish to go home but are held back by costly travel or tight schedules. Sometimes, all it takes is two wheels and a bit of determination to close that distance. With Ride Back Home, we’re celebrating the power of mobility to connect hearts.”

    Running through October 31, the campaign invites India to celebrate connection over consumption and reminds everyone that sometimes, the brightest light isn’t found under the lamps, it’s found at the end of the road home.

  • Casio India celebrates Diwali with heartfelt story

    Casio India celebrates Diwali with heartfelt story

    MUMBAI: This Diwali, Casio India is reminding us that the most precious moments are those that bring hearts together. The brand’s touching new campaign celebrates courage, family bonds, and the beauty of new beginnings, capturing how belief and support can illuminate more than just homes, they can light up lives.

    The film follows a talented young woman passionate about design who keeps her creations hidden from her father, fearing disapproval. During Diwali, her brother bridges the gap, helping her father see her dedication. Moved by her talent, the father leaves her a Casio watch, a quiet, powerful gesture of pride, faith, and encouragement. The watches featured, MTP-1302PD-3AV and LTP-1302DD-4A2, embody elegance, emotion, and the confidence that makes festive celebrations memorable.

    “Diwali is about light, hope, and new beginnings,” said Casio India managing director Takuto Kimura. “Our watches are more than timekeepers, they are companions in life’s most meaningful moments. This film celebrates the inner strength and brilliance that Diwali stands for.”

    Produced by Method Productions and directed by Barath Jayarajan, the film combines evocative visuals with relatable storytelling, honouring those who inspire courage, support dreams, and make every moment matter.

  • Pansari Group lights up Diwali for local retailers

    Pansari Group lights up Diwali for local retailers

    MUMBAI: Pansari Group is bringing the festive sparkle back to India’s neighbourhood markets with its heartwarming campaign, This Diwali, Let’s Bring Back the Raunak. The initiative celebrates retailers as part of the extended Pansari family, ensuring every shop shines with joy and togetherness this festive season.

    Under the programme, over 20,000 retailers across the country are receiving Vandanwar and Aarti books, Ganesh-Laxmi statues, sweets, and chai, turning each store into a little corner of festivity. Beyond decorations, Pansari is also providing marketing, logistical, and promotional support, giving shopkeepers the confidence to greet customers with renewed energy and festive spirit.

    “Diwali is about happiness and togetherness,” said Pansari Group director Shammi Agarwal. “While diyas are lit by families at home, we’re lighting up our retailers’ stores. We want each shop to shine bright with positivity and prosperity this Diwali. Ye Diwali, Pansari Vaali.”

    Launched in October, the campaign will continue until Diwali, spreading cheer across India’s bustling bazaars. By restoring the festive glow to local markets, Pansari Group aims to reinforce social ties and remind everyone of Diwali’s true essence: celebration, unity, and shared joy.

    With over six decades of FMCG experience, Pansari Group continues to blend tradition with innovation, supporting home-cooked meals and healthy living while embracing the evolving needs of consumers and communities.

  • Jaypore’s Threads of Light celebrate craft & women

    Jaypore’s Threads of Light celebrate craft & women

    MUMBAI: Lighting up Diwali with craft, culture, and courage. Jaypore is weaving a luminous festive story with its latest campaign, Threads of Light, celebrating India’s rich artisanal heritage and the women who inspire. In collaboration with veteran designer Anju Modi, the campaign blends tradition, creativity, and contemporary elegance, casting a glow on craftsmanship and resilience alike.

    The cinematic campaign features four remarkable women, each embodying strength and artistry. Actor Shefali Shah brings depth and grace, singer-songwriter Bindu Subramaniam represents harmony between tradition and modernity, Gita Prakash reflects courage and reinvention, and Anju Modi herself completes the circle with her devotion to craft. Together, they illuminate the poetry of heritage and the quiet power of women who lead with creativity.

    “Threads of Light celebrates the magic of Indian craft and the women who carry strength, creativity, and grace in every step of their journey,” said Jaypore vice president & brand head Manu Gupta. “This festive season, we wanted to create a campaign that honours both the hands that make and the hearts that inspire.”

    The festive collection showcases rich emerald, red, and antique gold tones, adorned with zari and zardosi embroidery alongside delicate block-printed details. Shot in sweeping cinematic frames, the campaign journeys from artisans at work to a vivid tableau of festive living, seamlessly integrating Jaypore’s home offerings in brass, kansa, dokra, and décor.

    With Threads of Light, Jaypore reaffirms its commitment to celebrating heritage that is not only preserved but lived, in what we wear, how we celebrate, and the stories we carry forward.

  • Appsflyer lights up post-Diwali growth for marketers

    Appsflyer lights up post-Diwali growth for marketers

    MUMBAI: From Diwali sparks to a nine-week growth blaze. India’s festive season is no longer a one-week sprint to Diwali, and Appsflyer is showing marketers how to keep the momentum glowing. The global marketing measurement leader has released its 2025 India Festive Report, revealing that high-intent app activity now stretches across a nine-week window, offering brands extended opportunities for growth.

    Analysing 20.5 million app installs and over 576 million dollars in user acquisition and remarketing spend, the report highlights booming post-Diwali activity. Gaming and food & drink apps saw post-peak install growth of 29 per cent and 16 per cent respectively, while Android remarketing spend in travel jumped 40 per cent. Ios Shopping engagement surged with session volume up 20 per cent, boosted by extended deals and gift redemption cycles.

    “India’s festive season has evolved into a sustained momentum period that demands smarter campaign pacing and post-Diwali re-engagement,” said Appsflyer general manager INSEA and ANZ Sanjay Trisal. “Android delivers long-tail value when remarketing is timed right, while Ios needs sharper sequencing and early conversion. Brands that invest in lifecycle strategies and fraud protection at key moments can maximise both growth and efficiency.”

    Key takeaways from the report show that top shopping apps grew share of paying users by 32 per cent year-on-year, while post-festival fraud rates spiked, particularly in food & drink on Ios (up 176 per cent) and entertainment on Android (up 74 per cent). Remarketing budgets should be reallocated to the post-Diwali period, with segmented push campaigns and reactivation flows between Days 10 and 14 ensuring retention beyond the first week.

    Meta vertical head of gaming, tech, health & education Rishad Chindamada added, “Mobile platforms drive rapid acquisition and re-engagement, enhanced by AI tools optimising campaigns. Brands that leverage full-funnel marketing across channels can turn festive season spikes into lasting loyalty.”

    Appsflyer’s report underscores a shift in festive marketing strategy, it’s not just about winning Diwali week, it’s about sustaining the spark long after the lamps go out.

  • Kia drives peace of mind with 7-Year warranty

    Kia drives peace of mind with 7-Year warranty

    MUMBAI: Seven years of smooth sailing for Kia owners. Kia India is taking the worry out of car ownership by extending its warranty programme up to seven years, giving drivers extra miles of peace of mind. The move covers popular models including the Seltos, Sonet, Syros, and Carens, for both new buyers and loyal customers who already enjoy a five-year plan.

    Existing owners can upgrade from a five-year warranty to a 5 plus 2-year plan starting at Rs 32,170, while new customers can secure the full seven-year coverage from Rs 47,249. The extended programme is available at any authorised Kia dealership across the country.

    “At Kia India, we are committed to making ownership truly worry-free,” said Kia senior VP, sales & marketing Atul Sood. “By extending our warranty, we are showing confidence in the durability of our vehicles while ensuring our customers have continued support through our service network.”

    Kia has consistently focused on enhancing the ownership experience through tailored programmes that reduce maintenance costs and boost resale value. The brand has rolled out nine vehicles in India to date and boasts a network of 744 touchpoints across 329 cities.

    Since opening its Anantapur plant in 2019, Kia India has dispatched over 1.5 million vehicles, including more than 1.2 million domestically, cementing its position as a leader in connected car technology with over 4.7 lakh connected vehicles on the road.

    With this seven-year warranty, Kia is making it clear: owning a car should be more about the journey and less about the worry.

  • Srijita Das Roy named VP at FTA Global

    Srijita Das Roy named VP at FTA Global

    MUMBAI: FTA Global, the new-age marketing company, has named Srijita Das Roy as vice president of brand & communications. Tasked with steering the company’s internal and external brand narrative, Das Roy will focus on transforming FTA Global into a fast, tactical and accountable marketing powerhouse.

    With over 11 years in marketing and communications, Das Roy joins from NP Digital India, where she was director, managing marquee accounts, launching client video testimonial programmes, and leading cross-functional teams spanning SEO, paid media, social and technology.

    “Srijita brings the perfect mix of strategic vision and hands-on execution. Her expertise in integrated delivery frameworks will accelerate FTA Global’s position as a marketing operating system,” said FTA Global founder & managing director Senthil Kumar Hariram.

    Das Roy said, “I’m excited to join FTA Global at this pivotal moment. I believe lasting growth comes from putting people before the company. My goal is to build a brand that empowers both the organisation and its people to grow with purpose.”

    FTA Global, founded by Senthil Kumar Hariram, positions itself as a high-performance marketing operating system. Its Team-as-a-Subscription (TaaS) model embeds growth teams into client workflows, delivering expert solutions across SEO, paid media, content, creative and analytics, blending human insight with advanced technology for faster, efficient brand growth.