Category: Marketing

MUMBAI: Out-of-home media company (OOH) Laqshya Media has partnered with the Maharashtra Government for the week-long cultural festival, ‘Mumbai Saptarang‘.

The festival, ending on 28 January, has been organized by the Cultural Affairs Dept, Government of Maharashtra as part of the Golden Jubilee Celebrations of Maharashtra. 
 
As part of the initiative, Laqshya Media has provided billboards in Mumbai for 10 days to execute the ‘Mumbai Saptarang‘ campaign. Ten billboards have been put up at strategic locations across Mumbai at Bandra, Santacruz, Juhu, Vile Parle, JVPD Kaifee Azmee Garden, Versova, Andheri New Link Road, Malad Inorbit and two at Kandivali. 
 
‘Mumbai Saptarang‘ is showcasing Maharashtra‘s arts, culture and traditions at seven different venues across Mumbai, which include the Gateway of India, NCPA, Pu. La. Deshpande Maharashtra Kala Academy, Nare Park-Parel, Jambori Maidan-Worli, Government Colony Maidan- Bandra, Kannamwar Nagar-Vikroli and Mumbai University‘s Complex at Kalina.

Said Government of Maharashtra, cultural affairs dept spokesperson, “Mumbai Saptarang received an overwhelming response this year and we are happy to partner with Laqshya Media for such initiatives in the future.”
 
Added Projects Laqshya Media president Indrajit Sen, “We are pleased to lend our expertise to the state government for Mumbai Saptarang. This is a rare and unique initiative and we are honoured to get the opportunity to be a part and support the celebrations in a unique way.”
 

MUMBAI: Dentsu Marcom managing director Rajat Sethi has put in his papers.

Sethi joined the agency in September 2009 and cites a mismatch in leadership and management styles as the key reason for quitting the agency.
 
While Sethi is still to decide on his next move, he informs that a couple opportunities awaits him and he is to take decision in the next two weeks. 
 
Prior to joining Dentsu, Sethi was Reader‘s Digest International head – country operations. 
 
A graduate in Economics and a post graduate in management studies, Sethi has assisted companies such as Wunderman and McCann Relationship Marketing to build their India operations.

MUMBAI: One brand that is looking at a variety of sports in addition to cricket is Hero Honda. The company is the title sponsor of the Hockey World Cup that kicks off next month.
 
ESPN Star Sports (ESS) has roped in Hero Honda as an associate sponsor for the soccer World Cup. The event takes place from 11 June – 11 July 2010 in South Africa.
 
A media buyer says that a host of other brands like LG and HP are in discussions with the broadcaster.

As had been reported earlier by Indiantelevision.com Vodafone has come on board as a co-sponsor while Nokia is an associate sponsor.
 
ESS is now looking for one more co-sponsor and four more associate sponsors. The co-sponsors will shell out between Rs 80- Rs 100 million, says the media buyer. The associate sponsors will shell out between Rs 40 – 60 million.

South Africa Tourism has already started running spots on ESS urging fans to travel there. The country is no doubt counting on the fact that it held a successful Indian Premier League (IPL) last year to hook Indian visitors.

MUMBAI: Indian Premier League (IPL) franchise Kings XI Punjab has announced the appointment of its new marketing general manager Chandrabhan Tiwari. 
 
Tiwari brings over 11 years of experience in sales and marketing with vast expertise in operations and strategic planning. At KXIP, Chandrabhan will be responsible for planning and execution of all the marketing activities and be responsible for all promotions at a regional, national and international level.
 
He joins KXIP from Silvol India where he was VP marketing and sales.
 
Kings X1 Punjab CEO Anil Srivatsa says, “We are pleased to welcome Chandrabhan to KXIP. With his rich and varied experience in the marketing and sales industry, we are confident that he will add significant merit to KXIP. Coupled with a strong marketing and operational acumen, he is best suited to lead our marketing operation and help achieve our business objectives.”

MUMBAI: Turkish Airlines and Manchester United Football Club came to an agreement on a sponsorship deal.

The official ceremony of this sponsorship contract between Turkish Airlines, the Europe’s fourth-biggest carrier by passengers and Manchester United, one the football giants of the world, will be carried out during the coming days at the Old Trafford Stadium in Manchester United.
 
According to the three and a half year sponsorship contract, all the ad materials and logos of Turkish Airlines will be displayed on the internal screens of the Old Trafford Stadium in Manchester and all other locations of the team.

Turkish Airlines will also make commercial films with the players of Manchester United Club and carry out the promotion of this sponsorship deal in all the arenas of advertising and mass media outlets.

With title of “the official sponsor of Manchester United,” Turkish Airlines will transport the players of the club to the tournaments and training camps as the team’s official carrier.
 
Turkish Airlines chairman Hamdi Topcu said that the sponsorship deal was very important and this cooperation would provide a big support for Turkish Airlines which is presently advancing towards becoming a global brand. Saying that he was very happy about becoming the official carrier for one of the greatest football clubs in England, the chairman also added the deal would bring mutual benefits to both sides.
 
 
Manchester United CEO David Gill said, “We are delighted to have secured a long term partnership with Turkish Airlines. This deal is yet another indication of the global appeal of Manchester United and we are pleased to welcome them to the club”.
 

MUMBAI: Triton Communications has bagged the creative mandate for Veola- a hair care brand, launched by Bajaj Herbals for the Indian market.

Says Bajaj Herbals MD Sanjay Bajaj, “We were impressed by the presentation made by the Triton team. They showed an excellent understanding about the brand and the hair oil category in general. With Triton coming on board we aspire to create brand value in the Indian market.” 
 
Adds Triton Communications executive director Pankaj Arora, “We are delighted to partner with Veola. Since we have a good track record in building entrepreneurial brands in India, we hope to leverage on our expertise and help build Veola into a strong product in the hair care category.” 
 
Through Veola, Bajaj Herbals aims to launch its hair care products in India, as its entry into home ground. 
 
The media platforms that the company plans to exploit for communications will be TV, followed by outdoor and print campaigns.
 

MUMBAI: Cadbury India has launched Cadbury Dairy Milk Silk, a new variant under its Dairy Milk (CDM) brand.

Priced at Rs 49 for 69 grams and Rs 99 for 160 grams bar, the CDM Silk offering will be available in milk chocolate, roast almond and fruit & nut variants. 
 
Cadbury India marketing executive director Sanjay Purohit says, “Our newest offering, CDM Silk has been specially formulated to cater to the Indian consumers craving for smoother, creamier and finer chocolate available internationally. The initial consumer feedback during the test marketing has been very encouraging and many perceive CDM Silk to be superior to other international chocolate brands available in the country.” 
 
CDM Silk will be promoted extensively through a 360 degree campaign created by Ogilvy & Mather. The marketing communication will encompass TV, print, outdoor and internet. 
 
The chocolate market in India is estimated at Rs 20 billion .Cadbury India has a market share of over 70 per cent in the chocolate segment.

MUMBAI: Out-of-home specialist network Navia Asia has elevated Gourav Tandon to chief operating officer for the Indian subcontinent.

 Gourav Tandon has over 12 years of experience in the out of home (OOH) media business. He has worked in all aspects of OOH which includes printing, signages, acquisition and sale of media, besides planning and buying. He has also been a creator of innovative solutions that have enhanced the visibility of brands.
 
Tandon began his career with GMS Technologies, and then worked with agencies such as MOMS, Aaren Initiative, Ogilvy. Prior to joining Navia, he was with Clear Channel where he was handling the Assets and AOR divisions for North. He has worked on national brands like LG, Emaar MGF, Voltas, Michelin Tyres, Yamaha, Sony Ericsson, and Panasonic.

MUMBAI: A few months ahead of the 2010 Fifa World Cup, the governing body of German soccer has signed Sony as a sponsor.
 
Sony will be a premium partner of the German Football Federation (DFB) until the end of 2012, a period that also takes in Euro 2012, to be jointly hosted by Poland and Ukraine.
 
Sony Germany will have the right to exclusive promotional activities at the German national team‘s home games during the period, and will have the players at its disposal for adverts, as well as footage of the team‘s matches.

DFB general secretary Wolfgang Niersbach says, “We are delighted to have secured with Sony Germany a new premium partner, whose high quality products and innovative strength are exceptional. In an exciting World Cup year football fans in Germany are now even closer to their stars.”
 
Germany‘s national team manager Oliver Bierhoff says, “We are very pleased to have gained a partner who has such a wide range of products.”

MUMBAI: AR Polymers, part of the MKU Group and involved in defence and outdoor combat gear, has awarded its entire communications responsibility to Noshe Oceanic.
 
The agency will be handling the company’s creative as well as media duties.
 
“We will rolls out a complete 360 degree initiative which will include print, above the line (ATL) and below the line (BTL) activities, out-of-home (OOH) and electronic medium,” says Noshe Oceanic VP Anupama Mehrotra.