Category: Marketing

MUMBAI: The IPL final on 25 April between Mumbai Indians and Chennai Super Kings averaged a rating of 12.9, an all-time peak, according to Tam data across six metros. 
 
Last year, the final between the Deccan Chargers and Royal Challengers Bangalore fetched a rating of 10.7. In the first year, the final between Chennai Super Kings and Rajasthan Royals got a rating of 11.7. 
 
Not surprisngly Mumbai enjoyed the highest TVR of 17.8 while Chennai got a TVR of 15.3 this year. In the first season, Mumbai had a rating of 14.9 for the final and in the second edition a TVR of 13.2.

Chennai managed an average TVR of 11.6 for the three finals because it made it on two occasions.

MUMBAI: Former Laqshya Media COO – ambient and airports Yuvraj Agarwal and former Outdoor Media Integrated (OMI) CEO Satish Kailash Singh have enetered into a joint venture agreement to launch Realm Media Solutions. 
 
The first initiative of this business will be to get into the OOH space with the specialist OOH arm, Realm OOH that will focus on the out-of-home markets in India and South East Asia. In addition to this, the company has plans to expand in other verticals including entertainment, education and new media.
 
While the new venture will host Agarwal as CEO, Singh will be the managing director. The company has set operations in all major metros with a team size of 23 people. While the corporate office is based out of Mumbai, the regional office is based in Delhi.

MUMBAI: Jagran Solutions, the new age marketing agency, has launched a new division to offer end to end meetings, incentives and conference & events services to its clients. 
 
Christened MICE, the division will offer end-to-end conferencing services including destination management, ticketing, hotels, creative conferencing, technical‘s event production, entertainment and leisure to its clients.
 
Jagran Solutions national head Ambika Sharma said, “While we provided the service of conferencing as part of our offering, this is a concentrated effort to own and integrate all requirements under a single offering. This not only has definite cost advantages but also reduces stress for the clients with a single point of contact for all arrangements. We have invested time in getting our partnerships and alliances in place across all levels and now have the facility of providing an online conference travel desk for clients for the duration of the conference. This detailing and in-house infra will definitely enable us to pass on its benefits to our clients.”

MUMBAI: Kingston Technology has launched its new campaign, ‘I Can‘, in a bid to engage the youth by highlighting the power of self belief. 
 
Created by Six Inches Communication, the new campaign will be spread across outdoor, cabs and magazines. 
 
The campaign talks about the Indian youth of today who do not mince words when it comes to their aspirations. Anything that reinforces their belief and helps them achieve their goals strikes a direct chord with them.

MUMBAI: Ignitee Digital Solutions, a digital marketing company, has bagged two new businesses – Whirlpool and C.R.I. Pumps.
 
As part of its mandate, Ignitee will work upon establishing competences in online media, planning, mobile, social media, e-commerce and social movement website to take the brands forward. 
 
Said Ignitee Digital Solutions national business director Shankar B, “Since inception, we have always worked on campaigns that have added value to customers. It is this history that has helped us in gaining the trust of reputed names from the industry. We are certain that with the talent and minds back at Ignitee, we will see these wins increasing even further-more.”
 
Some of the accounts on which Ignitee has worked upon recently are Ministry of Tourism, Tata Building India, Aircel, Reliance Life Insurance, Teach for India, Aviva life Insurance, Essar steel Hypermart ,Kidzee, UTI Bank, Warner Bros, Purvankara Projects, Thotta Tharani, ITM, Dubai-based Continental Coffee and Babyshop.
 

MUMBAI: The D&AD Awards has shortlisted four entries from India in the In-Book work category. In-Book work is considered to be the best work of the year and is equivalent to a bronze award. 
 
The entries are one each from Ogilvy & Mather, Karigari Design Inc, Kritik and Bates141.

While O&M‘s entry ‘Stamps‘ for Department of Posts in the calendars category will be featured in In-Book, it will be Karigari Design‘s ‘Soap cards‘ for The Backpacker Company in the Stationery group that will make its way in the category. 
 
The other two entries are Kritik‘s ‘Double Side‘ for Sameer Gupta in stationery category and Bates141‘s ‘Man on the Moon‘ for Staedtler (Staedtler Long Lasting Pens) in press advertising category.

The jury for the D&AD Awards has selected 560 entries to go into the finals. Of these, 135 entries are nominated for the D&AD Pencil awards. The Pencil awards are considered equivalent to a silver award.

MUMBAI: In an unprecedented development, Zee Network will conduct an exclusive theatrical trailer roadblock of UTV‘s upcoming release Raajneeti across all its channels in UK.

This is the first time that Bollywood is adopting such a marketing strategy in the UK market.
 
The channels that will show the trailer include Zee TV, Zing, Zee Punjabi and Zee Cinema. The trailer will be aired on 29 April between 7:30 pm and 8:30 pm. 
 
Directed by Prakash Jha, Raajneeti stars Ranbir Kapoor, Katrina Kaif, Ajay Devgn, Arjun Rampal and Nana Patekar. The movie is set to release in India on 4 June.
 
Earlier in December 2009, My Name is Khan had used the roadblock strategy across the Star network channels for the Indian market. Reliance Big Pictures also created a roadblock on 40 national television channels on 29 March this year for Hrithik‘s debut song Kites.

NEW DELHI: Kaya Skin Clinic has launched a new television campaign to capture the common complaint of women that whatever they do to take care of their skin, it might not be the best for them.
 
Says Kaya marketing head Suvodeep Das, “Consumer research has shown that very often people are not happy with their current skin care regimen but do not know what to do about it. They seek expert advice to take care of their skin care needs.”
 
Launched with a two pronged communication strategy, the campaign aims to guide the customers to get proper skin care advice as well as educate them about the need for having a scientific approach towards regular skin care.
 

MUMBAI: Italian lifestyle brand Diesel, in partnership with Reliance Industries Group‘s Reliance Brand, has launched two of its first India stores. While one is located at Juhu, a suburb in Mumbai, the other one is at Palladium, High Street Phoenix.

Both the stores will feature the complete Diesel lifestyle – including apparel, footwear, intimate wear, timeframes, shades, fragrances and accessories as well as limited-edition products developed in collaboration with other brands. 
 
Diesel president and founder Renzo Rosso said, “I have always admired Indian people, they have an innate fashion taste and are very passionate about what they do. India has been one of our major destination for the last five years. We worked hard in order to find out the right location, the perfect time and the right partner to expand our brand in this country.”

Within the next few months, Diesel plans to open stores in Bangalore, Delhi and Hyderabad.
 
Averred Reliance Brands president and CEO Darshan Mehta, “To launch one of the most iconic brand in contemporary fashion in India is the culmination of a dream and many months of painstaking but enjoyable work for my team and me. Diesel has spawned a genre of fashion that is an alternate to established luxury and in India it arrives to a throng of hungry fashion enthusiasts and a growing generation of cool consumers.”

The brand that operates with the tag line ‘Be Stupid‘ worldwide, will continue to do so in India as well.

Happy is handling the brand‘s creative duties in India.
 

MUMBAI: Air Asia, the Malaysian low-cost airline, has retained Carat Media Services as its media agency for the Indian sub-continent and Taiwan.

The agency will handle the regions for Air Asia for the second straight year. 
 
Says Air Asia regional head commercial Kathleen Tan, “These two market clusters were never included as part of the pitch and this was known right from the beginning to all concerned. The quality of work produced by Carat in the two markets had been outstanding, therefore, we had decided not to put up these markets as part of the pitch.” 
 
Carat had set up a team across all areas of specialisation including out-of-home, digital and activation, apart from traditional media, to manage the brand in India.

Says Carat India MD Kartik Iyer, “We will work to establish Air Asia as a young and dynamic brand as it is seen in other South East Asian countries.” 
 
Carat Media Services is part of Aegis Media which also has Posterscope (OOH), Isobar (digital), Carat Fresh Integrated (activation and BTL) and Vizeum as a part of the group in India.