ITV

Category: Marketing

  • Firstsource Solutions reports strong Q2 FY25 growth despite market headwinds

    Firstsource Solutions reports strong Q2 FY25 growth despite market headwinds

    Firstsource Solutions Limited, a prominent player in business process services under the RP-Sanjiv Goenka Group, delivered a commendable Q2 FY25 performance, showcasing resilience amid market challenges. The company reported a revenue of Rs 19,254 million (US $230 million) for the quarter ending 30 September 2024, marking a robust 25 per cent increase year-on-year. Profit after tax (PAT) rose by 9.3 per cent to Rs 1,382 million, underscoring steady profitability despite economic pressures.  

    The results reflect a consistent growth trajectory, with Firstsource raising its FY25 constant currency revenue growth guidance to 19.5-20.5 per cent, up from the previous 11.5-13.5 per cent estimate. Operating margins for the fiscal year are projected to stabilise between 11-11.5 per cent, excluding acquisition-related charges.  

    The company attributed its growth to strategic contract wins across sectors. These included a transformative multi-tower deal with a leading Australian telecom company and a five-year digital transformation engagement with a top five US mortgage provider. The healthcare vertical reported the addition of five new clients, expanding its reach in revenue cycle management. Communication, Media, and Technology segments also performed strongly, securing new clients, including a major US online marketplace.  

    Firstsource’s acquisition of Ascensos, a UK-based customer experience outsourcing company, was a significant highlight, further enhancing the company’s nearshore capabilities and expanding its retail sector footprint. This acquisition, valued at GBP 42 million, will contribute around 5 per cent to revenue growth over seven months of FY25.  

    The quarter saw EBIT reach Rs 2,081 million, growing 27.3 per cent YoY, with an EBIT margin of 10.8 per cent. This was achieved despite one-time charges, highlighting strong operational efficiencies. For the half-year ending September 2024, revenue rose 21.1 per cent YoY to Rs 37,165 million, while PAT climbed 8.3 per cent to Rs 2,735 million, reflecting the company’s ability to balance growth investments with profitability.  

    Employee benefits expenses rose to Rs 12,104 million in Q2, up from Rs 9,402 million in the same period last year, driven by increased headcount and talent investments. Attrition showed signs of improvement, falling to 31 per cent as a result of the company’s retention initiatives.  

    Amid economic uncertainty, Firstsource continued to outperform the market through strategic expansion and sectoral diversification. The banking and financial services segment delivered revenue growth to Rs 6,641.56 million, while the Healthcare division saw revenue surge 39 per cent to Rs 7,025.18 million.  

    The company’s focus on automation and AI-driven solutions positioned it to meet clients’ evolving needs. This included launching new language models for mortgage processing and expanding digital collections platforms.  

    Looking ahead, Firstsource remains optimistic, guided by a strategy that emphasises client-centric growth, technology investments, and sustainable business practices. The company’s recent ESG report for FY24 and inaugural TCFD report further underscore its commitment to transparent governance and responsible growth.  

  • Bharti Hexacom Q2 boasts 20.7 per cent revenue surge and data growth

    Bharti Hexacom Q2 boasts 20.7 per cent revenue surge and data growth

    Mumbai: Imagine a day without the internet—no streaming the latest movies, no WhatsApp pings from friends, no emails to explain running late to the boss. Digital silence. Yet, as our lives entwine ever more with digital connectivity, Bharti Hexacom emerges as a robust architect of India’s digital future. In Q2 FY25, the telecom powerhouse posted an impressive 20.7 per cent year-on-year revenue jump, reaching Rs 20,976 million. Fueled by strategic expansions in mobile and broadband, Bharti Hexacom shows unyielding momentum. With mobile data usage surging 29.7 per cent, and bolstered by solid infrastructure investments, the company signals a steadfast commitment to enhancing the nation’s digital ecosystem.

    The quarter’s revenue growth was propelled by Bharti Hexacom’s core mobile services, which registered a substantial 20 per cent year-on-year increase, reaching Rs 20,433 million. This growth trajectory was bolstered by ‘tariff repair’ initiatives and a strategic focus on acquiring quality customers, leading to an Average Revenue Per User (ARPU) increase to Rs 228, a 16.3 per cent rise from Rs 196 in Q2 FY24. Homes and Office services also saw revenue growth, up by 19.8 per cent YoY, with net customer additions reaching an impressive 30,000, marking the highest quarterly growth in this segment.

    The company’s EBITDA rose by 21.8 per cent YoY to Rs 10,464 million, supported by the operational efficiency initiatives that helped to widen EBITDA margins to 49.9 per cent from 49.4 per cent last year. However, EBIT margin slightly contracted by 24 basis points to 24.3 per cent amid escalating competition and increased operational costs. Net income, a noteworthy figure, reached Rs 2,531 million—transforming a year-over-year loss into a profitable position and reflecting a robust 237 per cent growth after accounting for exceptional items.

    Bharti Hexacom’s capital expenditure of Rs 4,465 million in Q2 FY25 has enabled the rollout of over 200 network towers and 407 mobile broadband stations, primarily across Rajasthan and the North East. This investment complements the recent acquisition of an additional 15 MHz spectrum, allowing for enhanced connectivity and user experience. Bharti Hexacom’s pioneering AI-driven spam detection tool—India’s first by a telecom provider—was also launched this quarter to improve customer satisfaction.

    Mobile data consumption demonstrated a robust year-over-year growth of 29.7 per cent, reaching 1,524 PB, driven by a rise in smartphone users, which grew by 11.3 per cent YoY. The segment saw significant usage, with data consumption averaging 25.9 GB per user per month, reinforcing Hexacom’s position as a digital leader amid rising demand for mobile data.

    The Homes and Office services unit continues its growth trajectory, expanding high-speed broadband services to 103 cities and leveraging partnerships with local cable operators to reach a wider base. This strategic extension allowed the segment to achieve a 20 per cent revenue increase year-over-year, with 30,000 new customer additions in the last quarter. ARPU for home broadband stabilised at Rs 509, a reflection of steady demand despite sectoral pricing adjustments.

    The current Debt-to-EBITDA ratio, including lease impacts, stands at 2.03x, a favourable metric within the industry. Hexacom’s judicious capital allocation and a focus on cost optimisation underpin its positive cash flow, which saw a 123 per cent increase YoY, reaching Rs 5,999 million. As Bharti Hexacom prepares for further digital transformation, these metrics reflect a strong financial foundation poised for sustained growth.

    Bharti Hexacom’s Q2 FY25 performance embodies a strategic blend of innovation, investment, and customer-centric expansion. By focusing on both mobile and broadband sectors, the company has effectively harnessed India’s digital demand surge. Going forward, Hexacom’s robust infrastructure, innovative digital solutions, and a steady financial strategy are expected to maintain its momentum in India’s competitive telecom sector.

  • Are cold-pressed oils a better choice in Indian households?

    Are cold-pressed oils a better choice in Indian households?

    In recent years, cold-pressed oils have been gaining traction in Indian kitchens, and for good reason. With a rich culinary heritage rooted in using natural ingredients, the shift to cold-pressed oils feels like a step back to tradition—one that many believe could have lasting benefits for both wellness and flavour.

    Unlike refined oils, cold-pressed oils are extracted through a process that doesn’t involve heat or chemicals. This allows them to retain most of their natural nutrients, including essential fatty acids, vitamins, and antioxidants. For households that are becoming more health-conscious, using cold-pressed oils might be a simple way to enhance everyday meals without compromising on flavour.

    Traditional oils like sesame, mustard, sunflower, coconut, or groundnut, when cold-pressed, can bring out the authentic taste of regional dishes. For households that value both taste and tradition, cold-pressed oils provide an opportunity to rediscover age-old cooking methods.

    Furthermore, the minimal processing involved may resonate with those who are conscious about the quality and source of their food.

    While refined oils are typically chosen for their extended shelf life and affordability, the growing preference for cold-pressed alternatives indicates a subtle shift towards more natural, less processed options. As awareness around nutrition and wellness continues to evolve, more families are exploring how cold-pressed oils can fit into their everyday cooking.

    In a world where wellness and tradition can intersect, cold-pressed oils offer a bridge between the two. For Indian households looking to prioritise wellness without sacrificing flavour, shifting to cold-pressed oils could be a worthwhile decision.

    The article has been authored by Tata Simply Better nutrition advisor Sakshi Lalwani.

  • From AI-driven appliances to heartfelt gifting

    From AI-driven appliances to heartfelt gifting

    Mumbai: The festive season, especially around Diwali, brings an escalation in consumer sentiment, with people keen on shopping, gifting and celebrating. For brands, this period is prime for connecting with consumers on an emotional level while driving sales. From tech giants to fashion labels, brands are creating special festive editions, offering discounts and curating unique campaigns to tap into the celebratory spirit.

    Digital campaigns remain a staple, with brands utilising AI, influencer collaborations, and personalized ads to enhance visibility and reach. This time of year sees a spike in video content, as brands craft narratives that reflect the joy and togetherness of festivals. Social media, email marketing, and festive-themed apps further amplify these campaigns, ensuring brands stay top-of-mind during the festive shopping frenzy. By blending tradition with innovation, brands successfully align with consumers’ festive aspirations, driving both connection and conversion.

    On leveraging the festive season to boost sales of products, Godrej Appliances – head of marketing, Swati Rathi said, “Festive sees heightened consumer interest in appliances as consumers look at home renovations and upgrades. In line with this premiumization trend, we have been doing placements of our new premium front-load washing machines and large capacities frost-free refrigerators with a gamut of localised store launches, large scale partner meets and digital and store promotions targeted at intending consumers.

    This season also sees a marked interest in festive offers. We have accordingly crafted a bundle of unparalleled offers this year ranging from cashbacks, extended warranties to easy EMIs. We are offering a five year comprehensive warranty worth Rs 7990/- completely free on all our split air conditioners and the highlight is that unlike other offers in the market, this has no hidden costs.

    To take these offerings to the consumers we are focusing on ground visibility and digital promotions targeting in-market audiences. The campaign is a mix of multiple levers including video promotions, influencer and social promotions, e-commerce promotions and high impact ground visibility. We have also gone beyond Diwali and focused on topical, more regional festivities like Durga Puja in Bengal, Navratri in west, Karwa Chauth and going forward Chhath Puja in Bihar with a mix of on ground and digital initiatives.”

    On innovations introduced this year, she said, “This year, we’ve introduced several innovations and expanded our product lineup to meet the evolving consumer preferences for aesthetic, smart, and energy-efficient appliances. Earlier this year, we introduced the Eon Vogue series of wood-finish refrigerators and air conditioners, which was met with great enthusiasm. As part of our festive season strategy, we are offering an even more extensive range of appliances featuring intelligent AI technology. These appliances, such as washing machines and refrigerators, are equipped with built-in sensors that optimize performance based on various factors like ambient weather, food load, or water level, making them more user-friendly and resource efficient. Our approach to AI technology is in line with our larger philosophy of Things Made Thoughtfully – which revolves around delivering relevant technology that adds genuine value to consumers through greater convenience or through resource conservation. We have also expanded our offerings in larger capacities, with products like 400+ litre frost-free refrigerators, 10 kg front-load washing machines, and 2.5 Tr. air conditioners. The marketing initiatives to take these new launches to consumers have also been a diverse mix of buzz and reach creation and more targeted messaging amongst intending buyers.”

    Dairy Milk has long been associated with gifts. On noticing major shifts in consumer gifting trends during festivals in recent years, Mondelez India VP – marketing, Nitin Saini said, “We are cautiously optimistic about the festive season. Our diverse portfolio has enabled us to navigate this period with balanced growth across consumer cohorts. The festive period is a key driver for our gifting portfolio, with Cadbury Celebrations leading the charge. Our focus has been on activating this portfolio with innovative gifting options, tailored to the evolving preferences of our consumers by offering a wide price and pack range. We have further elevated the premium gifting portfolio by introducing Cadbury Silk and Bournville packs to meet the growing demand across the spectrum.

    He further said that, “As we move into the heart of the festive season, our focus is on connecting with consumers wherever they are-whether through digital platforms, in-store experiences, or by facilitating the special moments they share with loved ones. Our investment strategy reflects this dual approach, ensuring we’re present across the right touch points while delivering the emotional connections consumers seek from an iconic brand like Cadbury Celebrations. For instance, to enhance our storytelling and brand connect, this year’s Diwali campaign, ‘Message pe muh meetha nai hota,’ emphasizes the significance of in-person connections in an increasingly digital world. Cadbury Celebrations urges families to move beyond virtual greetings and rediscover the warmth of togetherness, aiming to create lasting memories through meaningful, face-to-face interactions that celebrate the true essence of the festive season,” he concludes.

  • Bharti Airtel Q2 revenue climbs 11.9 per cent amid market challenges

    Bharti Airtel Q2 revenue climbs 11.9 per cent amid market challenges

    Mumbai: In today’s hyper-connected world, the humble phone holds humanity’s pulse, powered by a SIM card—its vital link to the digital realm. But behind this connectivity lies a cascade of dependencies: the network provider sustaining that link, and, at its core, a financial backbone dictated by balance sheets. Bharti Airtel’s Q2 FY25 financial report lays bare this web of interdependencies, capturing the telecom giant’s ambitious growth amid financial headwinds. With revenues soaring to Rs 414,733 million—an 11.9 per cent leap from last year—Airtel’s resilience shines, especially in India’s mobile sector, where it pulled in Rs 248,371 million. Yet, the ascent isn’t without cost; rising network expenses and the unforgiving drag of foreign currency devaluation temper the gains, revealing the global challenges Airtel must navigate to keep this lifeline pulsing.

    For the quarter ending September 2024, Airtel’s consolidated net profit climbed to Rs 40,580 million, a notable increase from Rs 20,932 million during the same quarter last year. Yet, the rise in profit was tempered by foreign exchange losses, pegged at Rs 8,537 million, primarily due to currency devaluation in the company’s African subsidiaries. These losses highlight the vulnerabilities faced by Airtel as it expands its operations across currency-sensitive regions. Adjusting for foreign exchange impacts, Airtel’s profit before tax stood at Rs 58,974 million, reflecting a growth that would otherwise appear brawny if not for external currency pressures.

    Airtel’s Indian mobile services division continues to anchor its revenue, contributing more than 60 per cent to the top line, with revenue increasing by 18.5 per cent year-over-year. However, in Africa, while revenue reached Rs 101,631 million, a 6.7 per cent dip from last year’s figures signalled challenges in maintaining growth momentum amidst currency fluctuations. These segments underscore Airtel’s reliance on its home market for growth, a dependency that reveals both the stability of domestic demand and the risks associated with global expansion.

    Operating expenses surged to Rs 196,271 million this quarter, reflecting a 12 per cent increase compared to the previous year, driven largely by network expenses, licence fees, and employee benefits. Notably, Airtel allocated Rs 84,652 million toward deferred spectrum payment prepayment to the department of telecommunications (DoT), indicating a strategic choice to reduce long-term liabilities despite the immediate cash flow impact. The company’s strategic spending on infrastructure and spectrum indicates a forward-looking approach, intending to capture future growth through robust network capabilities.

    In Africa, Airtel executed a share buyback, increasing its shareholding from 56.33 per cent to 56.93 per cent. Although this move underscores Airtel’s commitment to its African markets, the venture remains susceptible to currency risks, impacting the consolidated net profit in unpredictable ways. Despite these setbacks, Airtel’s strong operating margin of 26.2 per cent, though slightly lower than last year’s 26.4 per cent, demonstrates the underlying strength of its service model, even as profit margins came under pressure from inflationary and currency-related costs.

    As Airtel navigates these turbulent waters, the consolidated balance sheet reveals total assets of Rs 4,609,821 million, a 4.5 per cent increase over last year. The company’s financial strategy emphasises its resilience, though Airtel’s debt-to-equity ratio now stands at 1.28, reflecting the capital-intensive nature of telecom. Airtel’s operating cash flows also displayed strength, with Rs 467,341 million generated from operations, a 17 per cent improvement year-over-year, offsetting some of the pressures from increased capital investments.

  • Maximizing Your Fixed Deposits: How to Choose the Best Rates

    Maximizing Your Fixed Deposits: How to Choose the Best Rates

    Fixed deposits (FDs) have long been a preferred savings option for risk-averse investors looking to secure steady returns. With the promise of guaranteed returns, FDs provide peace of mind and predictability, which is especially valuable during volatile market conditions. However, maximizing the benefits of your fixed deposits requires careful attention to fixed deposit rates. Selecting the right bank or financial institution offering competitive FD rates can significantly impact the maturity amount. Additionally, tools like the FD calculator can help you make more informed decisions. In this article, we’ll explore how to choose the best FD rates and maximise your returns.

    1. Understanding Fixed Deposit Rates

    Fixed deposit rates refer to the interest rate offered by banks or financial institutions on your FD investment. This rate determines how much your investment will grow over a specific tenure. Typically, these rates are fixed for the tenure of the deposit, meaning your returns are locked in, making FDs a stable investment.

    FD rates vary based on factors such as:

    ● The tenure of the deposit (short-term, medium-term, or long-term)   
    ● The financial institution offering the FD   
    ● The investor’s age (senior citizens often receive higher rates)   
    ● Economic conditions and regulatory factors

    Banks and non-banking financial companies (NBFCs) regularly update their fixed deposit rates, often influenced by changes in the Reserve Bank of India (RBI) policies. Understanding the factors affecting these rates will help you choose an option that provides the highest returns for your specific needs.

    2. Factors to Consider When Comparing Fixed Deposit Rates

    When aiming to maximize your returns from fixed deposits, there are several factors to keep in mind beyond just the interest rate:

    a) Tenure of the Deposit

    One of the most critical aspects of selecting an FD is determining the appropriate tenure. Short-term FDs, generally ranging from 7 days to 12 months, may offer lower fixed deposit rates than long-term deposits. Typically, the longer the tenure, the higher the interest rate offered. However, it’s crucial to match the tenure with your financial goals.

    b) Financial Institution

    Different banks and NBFCs offer varying FD rates. While public sector banks often provide safety and reliability, private banks and NBFCs may offer slightly higher interest rates. It’s essential to evaluate the credibility of the institution before investing, as some NBFCs may carry higher risks despite offering attractive rates.

    c) Senior Citizen Benefits

    If you are a senior citizen (aged 60 or above), you may be eligible for preferential rates. Many banks offer an additional 0.5% to 0.75% interest to senior citizens on their FDs. This is a great way for retirees to maximise their income while keeping their investments safe.

    d) Premature Withdrawal Penalties

    While FDs are known for their fixed tenure, emergencies may force you to withdraw your funds before maturity. In such cases, premature withdrawal penalties could reduce your overall returns. Some institutions may offer flexible withdrawal options with lower penalties, so it’s worth considering these factors while choosing your FD.

    e) Interest Compounding Frequency

    The frequency with which interest is compounded (monthly, quarterly, half-yearly, or annually) can impact your total earnings. FDs that compound interest more frequently (e.g., monthly) can help you earn more over time. It is advisable to use an FD calculator to understand the impact of different compounding intervals on your returns.

    3. Using an FD Calculator to Compare Returns

    An FD calculator is an essential tool for anyone looking to invest in fixed deposits. It allows you to calculate the maturity amount based on the interest rate, tenure, and principal amount. By entering these details, you can easily compare different FD schemes and find the one that offers the best returns for your investment.

    a) How to Use an FD Calculator

    Using an FD calculator is simple. You need to input:

    ● The principal amount (the money you wish to deposit)   
    ● The fixed deposit rates offered by the bank or institution   
    ● The tenure (in months or years)   
    ● The interest compounding frequency (monthly, quarterly, annually, etc.)

    The FD calculator will then show you the maturity amount and the interest earned during the tenure. This tool is incredibly helpful in comparing multiple FD options and deciding which one will give you the maximum returns.

    b) Benefits of Using an FD Calculator

    ● Quick Comparison: Instead of manually calculating the returns on different FDs, the calculator instantly provides results, allowing you to compare offers from various banks and NBFCs.   
    ● Precision: By factoring in the compounding frequency, the FD calculator gives accurate results, making it easier to assess which institution offers the best deal.   
    ● Financial Planning: It helps you plan for the future by showing you how much you can expect to receive at the end of your FD term.

    4. Strategies to Maximize Fixed Deposit Returns

    To get the most out of your FD investment, consider the following strategies:

    a) Laddering Your Fixed Deposits

    FD laddering involves splitting your investment into multiple deposits with varying tenures. For instance, instead of investing ₹3,00,000 in a single FD, you could invest ₹1,00,000 each in FDs of one year, two years, and three years. This strategy allows you to benefit from potentially higher fixed deposit rates as they rise over time while maintaining liquidity. As each FD matures, you can reinvest at a better rate if the market conditions are favourable.

    b) Opt for Auto-Renewal

    Many banks offer an auto-renewal option where your FD is automatically renewed at the prevailing interest rates upon maturity. This ensures that your money continues to earn interest without any delay. However, check the rates at the time of renewal, as they may differ from the initial rates.

    c) Invest in Corporate FDs

    While corporate FDs typically carry higher risk than bank FDs, they often offer more attractive fixed deposit rates. Investing in corporate FDs from reputed companies can provide higher returns. It’s essential, however, to assess the company’s credit rating before opting for such an investment.

    d) Tax-Saving Fixed Deposits

    Tax-saving FDs are a great option for individuals looking to save on taxes while earning decent returns. These FDs come with a lock-in period of five years and are eligible for deductions under Section 80C of the Income Tax Act. While the interest earned is taxable, the initial investment amount is deductible, making it a good choice for tax-saving and wealth-building purposes.

    5. Evaluating Risk and Returns

    While FDs are generally considered low-risk investments, it’s still important to evaluate the financial health of the institution where you are investing. Higher fixed deposit rates may be attractive, but they could come with increased risk if the institution is less stable. Credit ratings can provide a useful indicator of the institution’s reliability. Also, ensure that your deposit is insured under the Deposit Insurance and Credit Guarantee Corporation (DICGC), which offers insurance coverage of up to ₹5 lakh per depositor.

    Conclusion

    Maximizing your returns on fixed deposits involves more than simply choosing the highest fixed deposit rates available. Consider factors such as tenure, the financial institution’s credibility, premature withdrawal penalties, and interest compounding frequency. Tools like the FD calculator can help you make informed decisions by comparing different FD options and calculating potential returns. Additionally, employing strategies like FD laddering, opting for tax-saving deposits, or considering corporate FDs can enhance your overall earnings. By taking a comprehensive approach, you can ensure that your fixed deposits work effectively towards achieving your financial goals.   
     

  • Nvidia and Reliance partner to build AI infrastructure in India

    Nvidia and Reliance partner to build AI infrastructure in India

    Mumbai: In a groundbreaking move poised to reshape India’s tech landscape, Nvidia and Reliance have announced a strategic partnership to develop advanced AI infrastructure in the country. The collaboration was unveiled during the Nvidia AI Summit 2024, with Nvidia CEO Jensen Huang and Reliance Industries chairman Mukesh Ambani sharing the stage in a compelling fireside chat. This partnership aims to accelerate India’s progress in artificial intelligence, leveraging cutting-edge technology to enhance various industries from healthcare to telecommunications.

    Speaking at the summit, Huang highlighted India’s emerging leadership in AI. “India has the potential to become one of the world’s AI superpowers, and with partners like Reliance, we can make AI more accessible to businesses and developers across the country,” said Huang. The joint venture will see Reliance’s extensive digital infrastructure integrated with Nvidia’s AI computing capabilities, creating a robust ecosystem to support the development of AI-driven applications.

    The initiative is set to play a key role in India’s AI mission, which seeks to harness the power of artificial intelligence to drive economic growth, job creation, and innovation. With Reliance providing its digital assets and extensive network through Jio Platforms, the partnership is expected to facilitate the rapid deployment of AI solutions across sectors such as agriculture, healthcare, and education.

    Ambani emphasised the potential of this collaboration, stating, “AI will be a catalyst for economic and social transformation, and together with Nvidia, we are committed to democratising AI in India.” The partnership is also expected to contribute significantly to the development of India’s digital infrastructure, enhancing capabilities in data processing, AI modelling, and real-time analytics.

    Nvidia’s decision to partner with Reliance aligns with India’s broader ambition to position itself as a global AI hub. This partnership represents a pivotal moment, as the country seeks to build foundational infrastructure to support AI innovation on a large scale. The collaboration will involve building AI supercomputers and software development platforms that will empower developers and startups to build AI-based applications.

  • Mars Cosmetics unveils ‘Makeup For Everyone’ at Nykaaland 2024

    Mars Cosmetics unveils ‘Makeup For Everyone’ at Nykaaland 2024

    Mumbai: Mars Cosmetics returned to Nykaaland 2024 from 25 to 27 October at Mumbai’s Mahalaxmi Race Course, showcasing its ‘Makeup For Everyone’ concept. The event featured new product launches, exclusive hampers, interactive experiences, and appearances, celebrating innovation and inclusivity. Attendees gathered at the Mars booth to explore the latest collections, crafted to reflect the brand’s motto of makeup for all.

    Mars Cosmetics director & business administrator Rishabh Sethia mentioned, “We are thrilled by the incredible response to ‘Mars Makeup For Everyone’ at Nykaaland 2024. This year, we aimed to deliver an immersive and engaging experience for beauty lovers. From our new launches to exciting games and contests, we were overwhelmed by the enthusiasm and participation from everyone who visited our booth. Nykaaland gave us the perfect platform to connect directly with our audience and showcase our commitment to creating high-quality, affordable, and inclusive beauty.”

    Nykaaland 2024 brought together major beauty companies, influencers, and fans, with Mars Cosmetics playing a key role in the event. The brand showcased interactive product experiences and unique releases, reaffirming its commitment to vegetarian, cruelty-free beauty products for Indian consumers. Mars Cosmetics looks forward to inspiring and engaging customers with upcoming product launches and activities.

  • Society Tea unveils new green tea

    Society Tea unveils new green tea

    Mumbai – Society Tea introduced its latest offering: Green Tea with Lemon and Honey flavoured tea bags, designed to bring a refreshing and soothing tea experience to the consumers.

    Each box contains 25 individually packed tea bags priced at Rs 170 per box, this blend is crafted to invigorate the senses with the balance of zesty lemon and soothing honey, making it a preferred choice for health-conscious tea lovers.