ITV

Category: Marketing

  • IRS: Dainik Jagran & ToI maintain lead

    IRS: Dainik Jagran & ToI maintain lead

    MUMBAI: Dainik Jagran retains its stature as the most read publication even as readership for English news dailies is seeing a small fall.

    Among the Hindi dailies, Dainik Jagran has earned an average issue readership (AIR) of 15.95 million for the quarter, followed by Dainik Bhaskar (AIR of 13.49 million) and Hindustan (10.84 million), according to the third quarter IRS (Indian Readership Survey) report released by The Media Research Users Council (MRUC) today.  
     

    The Times of India remains at the top among the English dailies and overall inched a rank up to the seventh spot.

    The Times of India (ToI) has garnered a total AIR of 7.25 million, thereby topping the list by far. It is followed by Hindustan Times (AIR of 3.52 million) and The Hindu (AIR od 2.10 million).

    In the regional language dailies, Malayalam Manorama tops the chart with 9.93 million AIR, followed by Lokmat (Marathi) (AIR of 7.81 million) and Daily Thanthi (Tamil) with an AIR of 7.24 million.
  • McCann Worldgroup ropes in Charles Cadell as regional MD

    McCann Worldgroup ropes in Charles Cadell as regional MD

    MUMBAI: Charles Cadell will be joining McCann Worldgroup as the regional managing director for South East Asia and Australia.

    Cadell is currently serving his notice period at Lowe Lintas as chief executive officer.

    “I will be joining McCann in the second week of January”, Cadell confirmed to Indiantelevision.com. 

    In his new role, Cadell will be handling McCann‘s South East Asian business. He will be reporting to McCann Worldgroup CEO Nick Brien. 

    Cadell had joined Lowe Lintas in 2007. Prior to that, he was working as the CEO of Leo Burnett Malaysia and president, Asia Pacific, Arc Worldwide, a Leo Burnett affiliated marketing services company based in Malaysia.
     

  • Bates 141 wins Yahoo! Big Idea Chair Award

    Bates 141 wins Yahoo! Big Idea Chair Award

    MUMBAI: Bates 141 has won the ‘Yahoo! Big Idea Chair Award‘ for their Virgin Mobile campaign – ‘Indian Panga League‘.

    Mindshare was the media agency for the campaign. The winning campaign showcased exceptional creative work in the digital community.
     
    Said Yahoo! India managing director Arun Tadanki, “Digital advertising provides an opportunity for brand marketers to give life to fresh, dynamic and unbridled ideas. The award celebrates innovation, creativity and the elusive big idea. We at Yahoo! are committed to grow the digital ecosystem with the help of our partners, to showcase the power of digital and to help brands foster an online relationship with its consumers.”
     
    Among the other awards, the Best Rich Media Ad award went to Interface Business Solutions for its Tata DoCoMo Diet SMS campaign.

    For its ability to engage users on the banner Ad, Creativeland Asia won the award of Best Engagement Idea for its Hippo – Consumer becomes inventory Trackers campaign. 
     
    The agency also won the Best Engagement Idea award for its Hippo – Consumer becomes inventory Trackers campaign.

    Tribal DDB and Mindshare won the Best Mobile Solution award for their Idea Cellular -‘Idea tree Use mobile save paper‘ campaign.
     

  • OgilvyOne appoints Graham Kelly as executive creative director for India

    OgilvyOne appoints Graham Kelly as executive creative director for India

    MUMBAI: OgilvyOne Worldwide has appointed Graham Kelly as executive creative director for India.

    Ogilvy & Mather India national creative director Abhijit Avasthi said, “We are thrilled to have Graham as our partner. Graham is perhaps Asia-Pacific‘s foremost exponent in the digital/integrated space. The width of his experience in this space across categories is unmatched. He‘s spent a lot of time at Ogilvy earlier as well and understands our way of building brands. Since the 90‘s, Ogilvy has defined and redefined television advertising in India. With Graham in our team, we hope to make that kind of impact in the digital/integrated space.” 

    In his last three roles, at Saatchi & Saatchi Singapore, BBH Japan and TBWA/Tequila Singapore, he has overseen the integration of all media. Previously, Graham has worked in Ogilvy Direct, Ogilvy Advertising and Ogilvy network.

    OgilvyOne India country head Kunal Jeswani said, “We love great talent. And Graham Kelly is just that – a great talent who will have a smashing impact on OgilvyOne‘s digital creative offering in India.”

  • Havas to launch Arena and Mobext in India

    Havas to launch Arena and Mobext in India

    MUMBAI: Havas Media is in the process of expanding its operations in India. The company‘s 2011 agenda includes the launch of specialised media agency Arena, and the mobile marketing agency Mobext. 

    Havas Media India and South Asia CEO Anita Nayyar confirmed the news to Indiantelevision.com.

    Arena, that is already operational in Spain, the UK, Latin America and Southern Europe, is known for its specialties that includes offering tailor-made services to its key clients.

    Recently Havas Media‘s flagship media service brand MPG had formed a buying alliance with the Percept India group.
     

  • Rediffusion-Y&R CEO Chauhan quits, Rajappa is new prez

    Rediffusion-Y&R CEO Chauhan quits, Rajappa is new prez

    MUMBAI: Rediffusion-Y&R has announced a key change in their senior management. Mahesh Chauhan, who was Group CEO, and has been with the Rediffusion Group for 8 years, has decided to move on. He is being replaced by D Rajappa as Rediffusion-Y&R president.

    Rajappa has been a Rediffusion Group veteran, having served the group for over 15 years in various capacities. He started out as an account director in 1995 and went on to head the Delhi branch of Rediffusion. He later moved to Rediffusion Sri Lanka as president and CEO in 2003. In 2006, he returned to India as president of Everest Brand Solutions.

    Rajappa has worked on many Indian and multi-national brands – Airtel, ACC, CNN IBN, Ericsson, Emami, GPI, LIC, Maruti Suzuki, Parle, Pepsi foods, Tata Housing, to name a few, and has been associated with memorable and result-oriented communication for them.

    He was one among the five professionals from all over India to win the “Advertising Leader of Tomorrow” Award in 1997 conducted by Advertising Association of India and Home TV. In 2005, he completed the Global Advanced Management Program (GAMP) from ISB Kellogg School of Management, a two-phase residential program aimed at CEOs and entrepreneurs. He is today a visiting faculty at Amity School of Communication, IIMC and Indian Institute of Event Management.

    Commenting on Rajappa’s appointment, Rediffusion-Y&R chairman and managing director Diwan Arun Nanda said, “Raja’s clarity of purpose and his integrity have always succeeded in attracting and retaining high talent. The relationships he forms are always meaningful and long term, with colleagues and clients.”

    Said Rajappa about his new role, “I’m no stranger to the group, and I’m here because of the entrepreneurial freedom it offers talented people. I’ve had the opportunity to exercise this freedom in various capacities and this new function definitely offers me further scope to do so. Mr. Nanda has been a great role model. My immediate focus would be to inspire the talented team we have and grow the business and scale of Rediffusion.”

  • Sorrell raises WPP growth forecasts

    Sorrell raises WPP growth forecasts

    MUMBAI: WPP Group, the world‘s largest advertising conglomerate, has raised the 2011 growth forecasts and predicted a boost in its dividend.

    The group had previously expected its individual businesses to grow between 3 and 4 per cent in the coming year.

    Speaking at a media conference, chief executive Sir Martin Sorrell said: “Actually, it‘s stronger than that. It is coming through stronger. WPP at this stage is seeing pretty good strength across the board”.

    The resurgence in the US and China and the uplift in traditional advertising markets have contributed to the company‘s growing optimism. 

    Sorrell also noted that WPP, which has 2,400 offices in 107 countries, has grown by 4.5 per cent in the year to the end of October and that its “highly likely” that the group would notch up 15 per cent dividend growth rate in the latter half of 2010.

    According to him the group, which owns agencies such as Ogilvy & Mather and JWT, is now intending to increase the dividend for 2011. He also cautioned that the European debt crisis hasn‘t had any impact yet, though it was causing “massive uncertainty” and it is still “too early to predict”.
     

  • Aegis Media to launch second OOH agency Brandscope on 1 December

    Aegis Media to launch second OOH agency Brandscope on 1 December

    MUMBAI: After the successful launch of Posterscope in India, Aegis Media Group will launch its second OOH agency, Brandscope, on 1 December.

    The agency, which will function from Mumbai, Delhi and Bangalore, will start operations with five clients – Indiabulls, Fin Air, Arcil, JK Paper and Kewal Kiran – under its belt.

    Said Aegis Media and Posterscope Director – APAC chairman India and CEO South East Asia Ashish Bhasin, “Brandscope will be in a unique proposition that puts the brand at the heart of an OOH solution, using the world‘s latest tools and a global knowledge bank. Haresh Nayak, MD Posterscope, will be the domain expert on OOH for both our OOH businesses in India. This is an advanced and a new concept in the field of OOH and I am sure Brandscope will revolutionise the role of OOH in brand communications in India.”

    Brandscope will use the expertise of the group‘s offerings such as Hyperspace and the groups proprietary PRISM suite of tools that have been developed over time in order to provide cutting edge solutions to the clients. 

    Avers Nayak, “Brandscope will look into the brands personality and its promise through its creative use of OOH. It will not necessarily look at using an existing medium, but will be more about innovation and creativity in the ambient space, keeping in mind the brand‘s aspirations and the communication premise.

    “We believe that the future of OOH depends on how well we can use the environment and ambience to engage the audience with the brand. We are also pleased to announce that Fabian Cowan will be the Business Head of Brandscope in India.”

    Brandscope, part of Posterscope Worldwide that has its presence in 26 countries across North America, Europe, Asia Pacific and South Africa, intends to expand its team of seven brand specialists in India to 18 by 2011.
     

  • Sun TV aims at doubling global ad revenues; hires two media firms in North America

    MUMBAI: Chennai-based media major Sun TV Network has hired two media firms for revenue expansion in the North American market.


    Sun TV Network has appointed Global Media Management to manage and grow the distribution in North American markets across multiple platforms including cable, DTH and IPTV.
     
    The partnership with World Media Connect will allow it to focus on growing Sun TV‘s advertising revenue from the same market.


    The company said that the key focus behind the strategic move would be to diverge and expand into the North American markets by increasing subscription base and consecutively growing advertising revenues. 
     
    This move also gives a competitive edge in distribution of services across varied platforms and promoting new television content to satisfy a diverse customer profile.


    Says Sun TV Networks COO Ajay Vidyasagar, “This is a strategic move for us to further expand into global markets for our offerings. This initiative is focused on better monetisation of our content, both from the subscriber and the advertising revenue end.”
     
    Sun TV has a series of plans that would boost its international revenues. The company will look at strengthening its foothold in other markets as well.


    “The aim is to almost double the international ad revenues, which stood at Rs 560 million in FY‘10. Sun is looking at taking this up to Rs 1 billion within two years,” a source close to the company says.


    Sun TV Network consists of over 20 channels catering and offering television entertainment to varied audience segments. The Network claims a viewership reach of over 95 million Indian households.

  • Zee TV promotes early primetime with ‘Lucky Time’ contest

    MUMBAI: Zee TV has announced a contest to promote its new shows in the 6-7 pm time band launching 6 December.
     
     Zee TV is inviting viewers to participate in a contest that will give them an opportunity to get lucky every day between 6 to 7 pm.
     
    The contest will run from 6-17 December. It requires viewers to SMS the answers to the questions that flash on the channel between 6-7 pm.
     
    Everyday 10 participants will have a chance to win daily prizes of household products like microwaves, mixers, cookers, toasters, irons, and non-stick cookware. At the end of the two weeks, one winner will also be given a bumper prize of gold jewellery worth Rs 100,000.