ITV

Category: Marketing

  • WSG to promote golf star Arjun Atwal

    WSG to promote golf star Arjun Atwal

    MUMBAI: World Sport Group (WSG) and Blue Giraffe Enterprises (BGE) have announced the creation of a relationship whereby the sports marketing company will exclusively promote and manage the affairs of Indian golf star Arjun Atwal in Asia.
     
    Atwal became the first player from India to win on the US PGA Tour this season when he triumphed in the Wyndham Championship and as his career goes from strength to strength, he is looking to solidify his support team.

    BGE CEO Bobby Kreusler said, “We feel that WSG is uniquely positioned within the Indian and Asian markets to exclusively assist us with promoting Arjun and effectively service these markets.”
     
    WSG VP golf Patrick Feizal Joyce said, “We are also really looking forward to working with Blue Giraffe Enterprises who are a new partner for us and one with which we hope to build a long and fruitful relationship.”
     
    Atwal finished equal fifth in the $1.25 million Hero Honda India Open yesterday at Delhi Golf Club and is looking forward to the new relationship.

    “I have played in many events promoted by World Sport Group over the years and have many friends there so I feel it is an exciting and sensible option to take. It is important for me to still play in Asia as much as I can as this is where it all started for me. World Sport Group have an enormous amount of experience here and I feel a lot can be achieved with such a strong partner,” said Atwal.

    The 37-year-old Indian’s last victory on the Asian Tour came in 2008 Malaysian Open, which was his seventh victory on the circuit. He topped the Asian Tour Order of Merit in 2003 before furthering his career in the US.

  • UTV Bindass aims at strong growth in FY’11

    UTV Bindass aims at strong growth in FY’11

    MUMBAI: After consolidating its position among the youth entertainment channels, UTV Bindass, the UTV Global Broadcasting (UGBL) channel, is now gearing up to monetize its position.

    “All our efforts are paying in the expansion of the brand and we are seeing a significant jump in the revenues this year,” says UTV Bindass business head Nikhil Gandhi.

    Bindass fights in a market which is too cluttered with youth and music channels including MTV, Channel [V], Mastiii, and 9XM.

    So far, MTV gets the lion’s share of the revenue in the genre. So will Bindass come closer to MTV?

    Answers Gandhi, “We will end the fiscal very close to our nearest competitor.”

    Bindass was launched in September 2007, touted as the first 360 degree entertainment brand for Indian youth. Bindass adopted the brand values of youth – fun, frank, and fearless – and built it as a platform to cath its target audience using TV, movies, web, mobile, ground and campus activities.

    “We have grown to become the number one channel in the genre, because we understood the need of the youth. It is a result of extensive research and planning,” claims Gandhi.

    Gandhi is also pinning hopes on the upcoming shows, which the channel will launch in the coming six months, to take its share further.

    “The next four months are very important for us. You will see new format shows, one reality show in dating space, one more relationship based. We will also launch a action reality show and a youth-based fiction show in the fourth quarter of the fiscal,” Gandhi adds.

    Further, the channel is also looking at advertiser funded programming (AFP) as a major revenue stream. “We have set up a special team, which will take care of the AFPs. We are taking this very seriously,” Gandhi said.

    Interestingly, 15 per cent of MTV’s revenue comes from Viacom Brand Solutions (client lead stuff, events and advertiser funded programming). The channel has done some AFP shows like Pulsar MTV Stunt Mania, and MTV Force India The Fast and The Gorgeous.

  • Hirani floats ad making company

    Hirani floats ad making company

    MUMBAI: Keen on connecting with his roots in the ad world once again, Raj Kumar Hirani, along with his friend Sanjeev Kishinchandani, has launched a company called Canvass Films to mainly make ad commercials. 
     
    Hirani today is a household name thanks to his brilliant films such as 3 Idiots and the Munnabhai series. However not many people know that this talented filmmaker was actively involved with the ad world many years ago.

    Hirani had in fact even starred in commercials for brands such as Fevicol and Luna. 
     
    He has even directed a few commercials featuring Amitabh Bachchan and Kareena Kapoor in the recent past.
     
    Now it seems that Raju, who has always loved making ad films, will be directing around 6 – 7 commercials each year for his company.
     

  • Max to up store count to 56 by March 2011

    Max to up store count to 56 by March 2011

    BANGALORE: Dubai-based Landmark Group’s value fashion retail brand Max plans to increase the number of stores in the country from the current 38 to around 50-56 by the end of March 2011. This was revealed by Max executive director Vasanth Kumar during the launch of the 37th and 38th store in Bangalore.

    “Next Friday, we open an outlet in Cochin. Till the end of March, we’ll be opening a store almost every 10 days,” informed Kumar. The chain has witnessed year on year growth of around 35 per cent over the last three years.

    The Landmark uses radio strategically for its Max brand of stores- during store launches in any city. It uses ‘bursts of advertisements’ on any of the top three radio stations based on listenership numbers, to create awareness about its presence in a locality. It uses the print media and outdoor billboards within a five kilometer radius of the new store. Besides mass media communication bursts during launches, it also holds local events with a social cause and/or invites the common people to see celebrities in the new store.

    It spends around 3-4 per cent of its revenues towards marketing, brand building and mass media communications.

     

     

  • Dentsu floats sports marketing company in Asia

    Dentsu floats sports marketing company in Asia

    MUMBAI: Dentsu has announced the formation of Dentsu Sports Asia.

    Starting operations in Singapore, the aim of the new entity is to strengthen and expand the Dentsu Group’s sports business in Asia. 
     
    In addition to promoting international development of the content business domain as part of its global strategy, Dentsu has established sports business operations in key overseas locations.

    In September 2007, Dentsu established its European base, Dentsu Sports Europe, Ltd., in London. This was followed by the establishment in July 2009 of Dentsu Sports America, Inc. in New York as a strategic base for the expansion of Dentsu’s sports business in the Americas.
     
    The addition of Dentsu Sports Asia to these two established bases will enable Dentsu to develop its sports business on an even wider global scale.

    Acting as a link between Dentsu and other Dentsu Group companies, Dentsu Sports Asia will develop new sports business opportunities in Asia, a region that is showing remarkable growth.

    The new company will also collaborate with other Group companies throughout the world to market the rights to international sports events in Asia.

    In addition to marketing the rights to sports events such as the IAAF World Championships in Athletics, the Fina World Championships, the Asian Games and the East Asian Football Championship, Dentsu Sports Asia will plan and bid for the increasing number of international sports events held in Asia, as well as developing new sports content.
     
     
    Dentsu spokesperson Shusaku Kannan said, “Dentsu Sports Asia will not only boost our sports business operations to the world’s emerging growth center but also represent a globally unprecedented bid to establish a new business model in this area ranging from the marketing of rights to sports events to the creation of sports business opportunities. In other words, we are going to offer a one-stop solution for the sports business community.”

  • Quasar appoints Sourav Dutta as account director

    Quasar appoints Sourav Dutta as account director

    MUMBAI: WPP digital company Quasar has appointed Sourav Dutta as its account director, (West).

    In his new role, Dutta will support new business initiatives for Quasar‘s western region and will be the account lead for Travelocity, Tata AIG and Sharekhan.

    Based out of Mumbai, Dutta will report to Moneka Khurana, business director – West and would be based out of Mumbai.

    Said Quasar Business Director (west) Moneka Khurana, “I welcome Sourav to the Quasar team. He brings along extensive experience at various levels across digital platforms and will play catalyst to Quasar‘s growth with his rich experience across the board.”

    Dutta is a brand marketing and communications professional with over nine years of cross-industry experience across sectors such as FMCG, Telecom, E-commerce, Services sectors & Online Marketing.

    In his previous assignment, Dutta led the online marketing division of Linteractive (Lowe Lintas).
     

  • R K Swamy to handle entire media planning of Raymond

    R K Swamy to handle entire media planning of Raymond

    MUMBAI: Textile and apparel major, Raymond has consolidated its entire media planning and buying with R K Swamy Media Group, a part of the R K Swamy Hansa Group.

    Earlier, Starcom and Dentsu Media were the other two agencies that were handling some of Raymond‘s businesses.

    R K Swamy will now handle the brands and businesses of Raymond, Park Avenue, Parx, Colour Plus, J K Helene Curtis and J K Ansell.

    Said Raymond Ltd., director media and corporate communications Sagar Joshi, “Having worked on the Raymond Textiles and Raymond Premium Apparel brands, the R K Swamy Media Group has a deep understanding of our business and brands. We are happy to expand our partnership with them and look forward to their increased involvement and contribution to all our businesses.”

    Averred R K Swamy Media Group president Chintamani Rao, “We are deeply gratified that Raymond Ltd has chosen to place their faith in us. We have had a long and rewarding relationship with Raymond and are delighted to be working on all their brands now. We look forward to doing great work on them.”

    R K Swamy BBDO has been the creative and media agency of brand Raymond for the past decade.

  • IRS: Hindi, regional magazines see negative growth

    IRS: Hindi, regional magazines see negative growth

    MUMBAI: The third quarter IRS (Indian Readership Survey) report has no good news for the Hindi magazines.

    As per the report, barring Pratiyogita Darpan, which is at second spot after Saras Salil, all Hindi magazines have seen a fall in readership.

    Saras Salil, though maintaining its leadership, has seen a drop in the average issue redership (AIR) to 2.01 million, from 2.05 million in the Q2 survey. Pratiyogita Darpan saw its AIR increasing at 1.91 million from 1.80 million.

    Meanwhile, Grehlakshmi fell from fifth to seventh place, whereas other magazines – India Today (Hindi), Meri Saheli and Grih Shobha – saw marginal drop in AIR.
     

     
    Amongst the English magazines, India Today is holding on to its numero uno position, with AIR of 1.78 million, slightly up from 1.77 million in previous survey. However, Readers’ Digest and General Knowledge Today, though maintaining second and third position, saw a dip in AIR.
     

    Meanwhile, the picture is equally bad in the regional language magazines. Malayalam Manorama, though, saw a rise in its readership and jumped two places to be on second spot, after Vanitha (Malayalam). Karmakshetra (Bengali) also improved its position from ninth to seventh position.

    The rest – Vanitha, Kumudam, Balarama, Mathrubhumi Arogya Masika, Mathrubhumi Thozhil Vartha and Grihalakshmi (all Malayalam), and Ananda Vikatan and Kungumam (both Tamil) – all lost their share.
  • IRS: C&S sees speedy growth in reach, radio falls

    IRS: C&S sees speedy growth in reach, radio falls

    MUMBAI: Cable & Satellite (C&S) and Internet have seen a major jump in reach over the sequential quarter while radio has fallen, according to the latest IRS report. 

    As per the IRS 2010 Q3 report, C&S reach has gone up by 23.2 per cent CAGR and Internet by 37.2 per cent.

    C&S total reach is up at 383.60 million, from 365.09 million in Q2. The total reach of TV media has also gone up by 7.2 per cent CAGR to 509.86 million, according to the report released today by the Media Research Users Council (MRUC).

    The Internet reach is at 22.52 million (22,520,000) as compared to 20.87 million (20,867,000) in the second quarter survey and 19.22 million in Q1. (See table for details).

    However, radio is continuing its degrowth trend. In the Q3 report, total reach of radio has seen a negative CAGR of 7.5 per cent, to 168.67 million. In Q2, the total reach for radio was at 172.60 million and in Q1 it was 175.36 million.
  • Bloomberg Markets appoints Patrick Brownlow as ad sales director for Apac

    Bloomberg Markets appoints Patrick Brownlow as ad sales director for Apac

    MUMBAI: Bloomberg Markets magazine has appointed Patrick Brownlow as its advertising sales director for Asia and the Pacific Region. 

    Based in Singapore, Brownlow will be Bloomberg Markets‘ first fully-dedicated Asian-based advertising sales executive and will oversee all advertising sales in both the regions. He will have a special focus on India, South Korea, Japan, Hong Kong, Singapore, Malaysia, Australia and New Zealand.

    Prior to this, he used to work for UK‘s C Squared as the publishing operations & sales director.

    Brownlow has an experience of more than 12 years in both print and online media. 

    In his previous stints he has held management sales positions at companies such as Time Singapore, Time London and Ziff-Davis UK.