ITV

Category: Marketing

  • Sidharth Malhotra named brand ambassador for Maruti Suzuki DZire

    Sidharth Malhotra named brand ambassador for Maruti Suzuki DZire

    Mumbai: Maruti Suzuki India has announced actor Sidharth Malhotra as the brand ambassador for the new Maruti Suzuki Dzire with a teaser, commencing bookings for its highly anticipated fourth-generation Dzire. India’s highest-selling compact sedan, the all-new Dzire is set to revolutionise the segment with its progressive design, segment-first features and unparalleled value proposition.

    Building on the remarkable legacy of the Dzire brand, this new generation model represents a significant leap forward in Maruti Suzuki’s commitment to offer exceptional vehicles to the Indian market.

    Maruti Suzuki India senior executive officer, marketing & sales, Partho Banerjee said, “The India growth story is a bright spot in the world today and this is fuelled by a new generation of ambitious, driven and confident Indians who are setting new benchmarks of success. We call these young achievers the thrivers, and it is for this driven and demanding consumer that we have designed the all-new Dzire- A car that matches the personality and compliments the successful life of the Thriver. To launch the all-new Dzire, we wanted to partner with someone who personified the essence of the ‘Thriver’ in spirit and in letter and it gives me immense pleasure in announcing that we found the perfect brand ambassador in Sidharth Malhotra.”

  • ITC Aashirvaad celebrates Chhath Puja with Madhubani art

    ITC Aashirvaad celebrates Chhath Puja with Madhubani art

    Mumbai: ITC Aashirvaad has partnered with renowned Madhubani artist Padma Shri Dulari Devi to celebrate Chhath Puja. Dulari Devi led a Madhubani art workshop for budding artists and enthusiasts, promoting a deeper appreciation for this traditional art form.

    Aashirvaad has also launched limited-edition atta packs featuring a Madhubani painting by Dulari Devi, depicting Chhath Puja rituals. The pack includes a QR code with insights into the festival’s heritage, rituals, and significance.

    To engage the community, Aashirvaad has announced a UGC contest from 4 November to 4 December, inviting participants to submit their Madhubani artwork for a chance to win rewards. To enter, participants can give a missed call to 7097299717 and share their artwork.

    ITC COO, staples & adjacencies Anuj Rustagi said, “We are excited to be a part of this cherished festival and proud to collaborate with Padma Shri Smt. Dulari Devi for this unique initiative. Her exceptional talent and profound connection to Madhubani art inspires many in this region. With this initiative we wish to encourage the young generation to embrace and carry forward these artistic practices.”

    Indian artist and illustrator Padma Shri Dulari Devi said, “I am thrilled to have collaborated with ITC Aashirvaad for Chhath Puja. From designing the festive pack to interacting with upcoming artists, it has truly been an enriching experience. Initiatives like this not only celebrate the spirit of Chhath Puja but also help keep the essence of Madhubani art alive for future generations.”

    Aashirvaad, known for its purity and quality, upholds traditions that bring families together. Committed to excellence, it guarantees zero per cent maida in its products, using only carefully selected grains and a hand-free packaging process to maintain hygiene and purity.

    The limited-edition packs are available in stores across Bihar and Jharkhand.

  • Hardik Pandya returns to fitness with BigMuscles Nutrition

    Hardik Pandya returns to fitness with BigMuscles Nutrition

    Mumbai: “The more ups I have the better, but even the downs I will cherish because failure teaches you a lot of things,” said Hardik Pandya after India won the ICC T20 World Cup in Barbados earlier this year. Known for his impact as an all-rounder, Hardik has faced highs and lows but consistently emerged stronger. His dedication to fitness has made him an inspiration to many.

    A fitness enthusiast, Hardik incorporates varied exercises into his routine, including Bulgarian split squats for strength and side lunges for flexibility. However, he recently took a break from his fitness goals to celebrate Dussehra and Diwali.

    After the festivities, Hardik announced his return to training on Instagram, stating, “Got back to my fitness regime post festivities with BigMuscles Nutrition Nitric Whey Protein. It gives 27gm protein per serving and its Informed Choice Certified.” His comeback, marked by his use of high-quality supplements, signals his readiness for the upcoming India vs Australia Test series.

     

     

    In his latest post, Hardik Pandya flaunts Nitric Whey Protein, a high-quality isolate whey protein from BigMuscles Nutrition, well-regarded in the Indian fitness community. Each serving delivers 27 grams of protein, supporting muscle growth, performance, and recovery after intense workouts. Produced in a state-of-the-art facility, it is a fast-absorbing protein source, low in lactose and fat. Nitric Whey Protein is third-party lab tested, cGMP certified, and Informed Choice Certified for clean and safe supplements, making it an ideal option for athletes and fitness enthusiasts.

  • Puma India & Bumble partner to launch a joint singles run

    Puma India & Bumble partner to launch a joint singles run

    Mumbai: Sports brand Puma India has partnered with Bumble, the women-first dating app, to launch a singles-only running event. This collaboration merges sport and dating, offering young adults a new way to meet in person ahead of Singles’ Day (11 November).

    Targeting ages 21–35, the three km run will take place in Bengaluru on 10 November, starting at Nexus Koramangala mall and ending with a social mixer for runners to connect.

    With sports becoming a key factor in social connections, a recent Bumble survey found 72 per cent of Indians are open to a sports-themed first date, and 44 per cent consider a lack of interest in sports a dealbreaker. Puma and Bumble are combining their strengths—Puma’s focus on running and Bumble’s commitment to fostering connections—to create a unique experience.

    Puma India MD Karthik Balagopalan said, “At Puma India, we are committed to looking for novel ways of engaging with our young consumers and bringing them together through the power of  sport. Finding a like-minded partner in Bumble, who shares our vision of creating unique properties for youngsters to meet and connect, is exciting. We strongly believe that the running community is a great opportunity for people to meet, jointly experience the thrill of this fantastic sport and make new memories. Together with Bumble, we have created a differentiated meeting experience that is all about movement, energy, and in turn foster a vibrant running community in the country. We can’t wait for everyone to see what we have planned together for the run and the year ahead.”

    Bumble India senior marketing manager Pracheta Mazumdar said, “With the growth of sports documentaries and international competitions, sports is playing a bigger role in how we connect so it’s not surprising that it’s also showing up in a big way in dating. Our research shows that for 1 in 3 single Indians, a shared love of sports has now become a ‘must have’ regardless of whether they actively participate in sports or just watch it. This reflects a changing approach amongst singles to fit their dating life into their personal lives, focusing on turning what they already enjoy into a date instead of treating dates as a separate activity. We’re excited to partner with Puma India to bring this to life with a singles run that allows our Bumble community to meet like-minded people in a relaxed and fun setting, reducing the pressures often associated with dating.“

    Havas Media Network India CEO Mohit Joshi said, “We at Havas have always believed in fostering meaningful connections through our meaningful media ethos. This collaboration between Puma India and Bumble – two extremely popular youth-oriented global brands for the singles-only run is a testament to the human need for connection and companionship. The stage is set for singles to bond through this unique platform, which is a delightful mix of fitness and fun. This collaboration is just what is needed to bring in a spirit of freshness and community building in the lives of youngsters who will be participating in the run.”

    Puma India has been actively promoting running as a sport, supporting key events like the Vedanta Delhi Half-Marathon, Ladakh Marathon, quarterly Nitro 5k and 10k runs, and weekly training sessions in cities like Bengaluru, Delhi, and Mumbai, led by Puma India run coaches. This partnership with Bumble marks the start of more experiences designed to inspire connection through sport and running.

  • Deltin joins ‘Amazing Goa Global Business Summit 2024’ as exclusive entertainment partner

    Deltin joins ‘Amazing Goa Global Business Summit 2024’ as exclusive entertainment partner

    Mumbai – Deltin announced its association as the official entertainment partner for the Amazing Goa Global Business Summit 2024 – Gateway to Global Opportunities, an event hosted by Vibrant Goa Foundation in association with Goa Government. The event, considered as Goa’s largest expo and summit, will take place from 8-10 November at the Dr. Shyama Prasad Mukherjee indoor stadium and promises an engaging platform for global business leaders, entrepreneurs, industry professionals, and culture enthusiasts from diverse sectors to network, learn, and get entertained.

    The summit will feature exhibitions, speeches, international business activities, panel discussions, workshops, seminars, cultural programs, and networking sessions, with a special emphasis on fostering export initiatives. The summit will further address the evolving needs of Goa’s hospitality, tourism, education, healthcare and technology sectors, exploring strategies for growth, innovation, and excellence in service delivery. Attendees will have the chance to connect with global entrepreneurs, learn about emerging market trends, and explore prospects in multiple sectors.

    Deltin has been an integral part of Goa’s rich tourism and hospitality landscape for more than a decade and as the exclusive entertainment partner, will give the attendees an opportunity to enjoy the vibrant experience that Deltin is known for, featuring captivating entertainment that embody the dynamic culture of Goa and India. Deltin is proud to extend its support to this noble endeavour of the Vibrant Goa Foundation for the holistic growth and development of Goa. Mr. Vinay Verma, Founder Trustee and Chairman of Amazing Goa and Mr. Arman Bankley, Founder Trustee and President of the Vibrant Goa foundation have wholeheartedly welcomed ‘Deltin’ in this committed collaboration.

    Be it music or dance or a memorable night filled with thrills, Deltin guarantees an unforgettable experience, bringing a touch of luxury and excitement to the Summit. Commenting on the partnership, Delta Corp Ltd COO Manoj Jain said, “We are thrilled to partner with the Amazing Goa Global Business Summit 2024, a prestigious platform that showcases Goa’s growth as a dynamic global business hub. As the exclusive entertainment partner, we are excited to bring our unique blend of world-class hospitality and entertainment to the summit. This partnership aligns perfectly with our mission to support Goa’s evolving business landscape, and we look forward to adding to the summit’s success.”

  • Big Bang Social partners with Rob & NOOE

    Big Bang Social partners with Rob & NOOE

    Mumbai: Collective Artists Network’s Big Bang Social (BBS) has announced a partnership between artist Harun Robert (a.k.a. Rob) and NOOE, a premium design brand specialising in desk essentials, stationery, and everyday carry products. This collaboration marks a shift in creator-brand engagement, where creators act not only as content creators but also as investors and strategic partners.

    Rob, who is also an investor and NOOE’s new chief community officer, will lead the brand’s community and content strategy for the next five years. Rob said: “NOOE’s dedication to both quality and creativity really resonates with me. This isn’t just about creating content; it’s about being involved at a deeper level, helping shape the brand’s story and building a community that shares our love for thoughtful design. I’m looking forward to working with the team at NOOE and exploring how we can bring something special to people who value creativity as much as we do.”

    Known for his award-winning TV show and innovative DIY projects, Rob’s design expertise and broad appeal make him an ideal partner for NOOE. NOOE, founded by Piyush Suri and Neetica Pande, is a RED DOT Design Award-winning brand available in over nine countries, including in premier outlets like Harrods. This partnership redefines creator-brand collaborations, delivering long-term value.

    NOOE co-founder & CEO Piyush Suri added: “Having Rob join us feels like the perfect match. His vision, combined with his passion for art and design, aligns seamlessly with what we stand for at NOOE. We’re excited about the potential of this partnership to elevate our brand and create a stronger, more personal connection with our customers.”

    Collective Artists Network co-founder Dhruv Chitgopekar commented: “Facilitating a collaboration like this, where a creator takes on such a meaningful marketing and community-building role, is exactly what we strive for at Big Bang Social. Rob’s partnership with NOOE is an exciting step in reimagining how creators and brands work together. We believe this collaboration will grow Rob’s engagement with his community and NOOE’s growth on all relevant brand metrics. This sets the stage for more cutting-edge collaborations that push growth for forward-thinking D2C brands.”

    This strategy sets a new precedent, encouraging startups and investors to think outside the box, empowering creators to take on dual roles as both investors and ambassadors. Big Bang Social is leading the way for innovative collaborations in the industry.

  • Sunfeast Marie Light pays a musical tribute to Chhath Puja

    Sunfeast Marie Light pays a musical tribute to Chhath Puja

    Mumbai: Sunfeast Marie Light released a new song celebrating the grand festival of Chhath Puja. The song through its verses captures the deep-rooted cultural narratives and religious stories associated with Chhath puja. It connects the reverence of the Sun in the festival with Sunfeast Marie Light.

    Visually, the song is enhanced by Madhubani art, which pays homage to the region’s heritage. The artwork enriches the storytelling and adds a unique charm to the overall presentation.

    ITC Ltd Foods Division COO of the Biscuits & Cakes Business, Ali Harris Shere said ” Chhath puja is a celebration of devotion, community, and reverence for the Sun. Through this song, Sunfeast Marie Light aims to connect with the spirit of the festival and the stories that resonate across generations. Our song is a humble tribute to the festival’s essence and the selfless dedication of devotees.

    The music video has been released across Sunfeast Marie Light’s social media platforms, including YouTube, Facebook, and Instagram, inviting viewers to embrace Chhath Puja’s festive spirit with family.

  • Smart City Expo Barcelona: Indian pavilion flagged off

    Smart City Expo Barcelona: Indian pavilion flagged off

    BARCELONA, SPAIN: The Indian pavilion at Smart City Expo 2024 in Barcelona’s famed Fira de Barcelona Gran Via got off to a great start with the Indian ambassador to Spain Dinesh K  Patanaik, Indian Consulate counsel general Inbasekar Sundaramurthi and ministry of housing and urban affairs  (Mohua) joint secretary Rahul Kapoor flagging it off.

     

    The pavilion has been put up by Mohua which has brought in a large delegation of principal secretaries (Maharashtra and Madhya Pradesh), commissioners, smart city CEOs  and deputy CEOs, of various Indian cities to expose them to the rapid developments that are taking place in the growth of smart cities in Europe and various parts of the globe.

    “We have made great progress as far as our selected 100 smart cities are concerned,” said Kapoor at the opening of the pavilion.  “Almost Rs 1.7 lakh crore worth 7,800 plus projects. We have completed 7252 of them or 90 per cent worth Rs 1,45,882 crore and another 790  are ongoing worth Rs 18,875 crore. We are very happy with the outcomes.”

    The Indian officials were seen going around the various exhibition booths from all over  the world showcasing technologies for e-bikes, charging, data analytics, ride sharing, smart city consulting among many others.

    The Smart City Expo 2024 ends on 7 November. 
     

  • Decathlon to launch RunRide 100 bike for toddlers

    Decathlon to launch RunRide 100 bike for toddlers

    Mumbai: Decathlon has announced the launch of RunRide 100 on Children’s Day. This balance bike is designed to help toddlers transition from walking to riding, encouraging the development of motor skills, balance, and coordination in a fun way.

    More than just a bike, the RunRide 100 helps kids master balancing on two wheels while building confidence and coordination. Designed and manufactured in India, it meets the IS 9873 standard set by the Bureau of Indian Standards (BIS) and the European toy standard EN-71, ensuring safety and quality. By focusing on balance instead of pedaling, children can gain control of their movements quickly, enhancing agility and a sense of accomplishment.

    “As part of Decathlon’s long-standing commitment to fostering community and making sports accessible to everyone, the RunRide 100 reinforces the brand’s belief in inspiring everyone to embrace a lifelong love of activity. This bike not only makes learning to ride fun and intuitive for kids but also aligns with our brand’s goal of encouraging a healthy, active lifestyle from a young age,” said Decathlon Sports India mobility ecosystem leader Raghu Rao.

    “This product offers children a fantastic opportunity to develop both physical and cognitive skills, all while enjoying the adventure of movement, exploration and autonomy,” said Decathlon Sports India cycling leader Prajval Ray.

    Benefits of a Balance Bike:

    . Motor Skills: Develops strength and coordination.

    . Coordination and Agility: Improves balance on two wheels.

    . Confidence: Boosts self-esteem through mastery.

    . Posture: Encourages good sitting habits.

    . Spatial Awareness: Enhances navigational skills and motor planning.

    Available for Rs 3,999, the bike features puncture-proof foam tires and an adjustable design for toddlers from 85 cm to 105 cm tall. The lightweight 3.2 kg frame allows easy handling, and the smooth bearings provide a seamless gliding experience. The easy-to-step-over design promotes independence and prepares children for more advanced biking skills. For safety, Decathlon recommends using protective gear, including a helmet and pads, while riding.

  • Timex marks 170 years with a $1 limited-edition watch

    Timex marks 170 years with a $1 limited-edition watch

    Mumbai: Timex is celebrating its 170th anniversary by offering 1,000 limited-edition Waterbury watches for just $1, reviving a legacy of accessible timekeeping. On 16 November, consumers in India can claim their limited-edition watch at 10 am on shop.timexindia.com and at select retailers. This is a unique opportunity to be part of Timex’s celebration of time and resilience.

    The release honors Timex’s watchmaking heritage since 1854, tracing its roots back to the Waterbury Clock Company. It commemorates the iconic Yankee pocket watch, their first timepiece sold for $1, known as “the watch that made the dollar famous.”

    Before Timex, timekeeping was largely exclusive to the elite, with pocket watches priced out of reach for many. The Waterbury Clock Company democratized timekeeping, allowing farmers, train conductors, and factory workers to synchronize their activities. By the turn of the century, over six million of these ‘dollar watches’ were in use across America, and even Mark Twain owned one, having sent Timex a dollar for his own watch.

    Timex Group CMO Shari Fabiani said, “Our 170th anniversary isn’t merely a celebration of our storied past; it’s a heartfelt reaffirmation of our unwavering commitment to making quality timepieces accessible to everyone. The $1 Anniversary Watch pays homage to the original Waterbury campaign, which promised ‘correct time for little money.’ In crafting this watch, we wanted to honor the loyal consumers who have trusted and cherished our brand over the years.”

    This special release is part of Timex’s Waterbury collection, honouring its origins as the Waterbury Clock Company with quality finishes and innovative watchmaking. It features a glossy ice-white dial with the official 170th anniversary edition logo and 3D lacquered Roman numeral markers. On the caseback, there is vertical brushing and an engraving that commemorates this significant moment in Timex’s history.

    Timex India MD Deepak Chhabra shared, “For 35 years, Timex India has been a part of this incredible and coveted global brand legacy. The 170th anniversary isn’t just a celebration of the brand’s existence; it’s also an opportunity for us to express gratitude and thank our loyal customers who’ve trusted us for generations and have believed in our promise of ‘reliable timekeeping at a great price’. We are excited about the launch of the much-anticipated limited edition $1 Anniversary Watch in India and can’t wait to see and join in our customers’ delight”.

    1,000 limited-edition watches will be issued worldwide and offered at select accounts globally, ensuring that watch enthusiasts from all corners of the world can join in the celebration. In India, 120 pieces of the $1 watch will be launched on 16 November at Rs 83.