ITV

Category: Marketing

  • Pepperfry sparks early festive comfort this Diwali

    Pepperfry sparks early festive comfort this Diwali

    MUMBAI: Light up your living room before the lights go up! Pepperfry, India’s leading e-commerce furniture and home décor brand, is making this Diwali extra cosy with its latest campaign, This Diwali, Bring Home the Comfort You Felt. 

    The campaign invites customers to experience the comfort and style of Pepperfry’s furniture in-store, allowing families to bring home sofas, recliners, and dining sets immediately instead of waiting for deliveries. The idea is to kickstart the festive season with joy, warmth, and stress-free celebrations. 

    “Diwali is about laughter, lights, and the warmth of home. With this campaign, we want families to feel our furniture first-hand and enjoy the festival from the very start,” said Pepperfry lead, brand marketing Archana K.

    The quirky ad films capture familiar home scenes that quickly reveal the magic of Pepperfry stores. From luxurious recliners to stylish dining tables, every product blends comfort with design, letting customers celebrate in style without delay. 
    Shoppers can also enjoy Diwali dhamaka offers, including up to 70 per cent off on furniture and décor, 25 per cent cashback, free express shipping, and store-exclusive deals like a 3-seater sofa at the price of a 2-seater. 
     
    With this campaign, Pepperfry combines playful storytelling and immersive experiences, ensuring the joy of Diwali begins in its stores and continues seamlessly in homes across India. 
  • Water ATMs flow hope in Chhatrapati Sambhajinagar

    Water ATMs flow hope in Chhatrapati Sambhajinagar

    MUMBAI: Making a splash in rural Maharashtra! Community-managed Water ATMs are transforming life in ten villages of Phulambri block, Chhatrapati Sambhajinagar. Installed by Anandana, The Coca-Cola India Foundation in partnership with the S M Sehgal Foundation, these kiosks deliver safe, affordable drinking water while boosting groundwater recharge and strengthening local livelihoods.

    Part of Anandana’s Refreshing Difference campaign, the Water ATMs have already sparked real change. Digital films capture stories from residents who are seeing tangible benefits every day. Savitri, an Asha worker, shares how she no longer relies on unsafe water or expensive bottled supplies. Kalpana, an Anganwadi Sevika, highlights the relief women feel by avoiding long treks to fetch water. Meanwhile, Kailash, the Water Management Committee secretary, points to savings and improved livelihoods thanks to affordable water access.

    Other voices like Nanda and Yogesh describe fewer waterborne illnesses and healthier families, allowing more time for school and agriculture. These accounts reveal the human side of sustainable technology, showing how community engagement and partnership come together to make a real difference.

    S M Sehgal Foundation CEO Anjali Makhija said, “The Water ATMs provide families with daily access to safe water while our recharge initiatives improve local water security. This partnership offers long-term relief for villages.”

    Anandana director Rajiv Gupta added, “These Water ATMs are more than clean water. They restore dignity, support livelihoods, and create sustainable ecosystems. Through our Refreshing Difference campaign, we are proud to showcase the power of community partnerships.”

    Anandana and the Sehgal Foundation have been expanding safe drinking water access across India through Project Jaldhara, enhancing water availability in drought-prone regions and supporting agriculture and rural development in Maharashtra, Rajasthan, Andhra Pradesh, and Karnataka.

    This initiative proves that a simple drop can ripple into lasting change, quenching more than just thirst in India’s villages. 
     

  • AIB vibes return with Noice’s Honest Party laugh riot

    AIB vibes return with Noice’s Honest Party laugh riot

    MUMBAI: Who needs candles when the jokes are lit? This Diwali, premium food brand Noice swapped syrupy sentiment for sidesplitting humour, teaming up with comedy favourites Tanmay Bhat, Rohan Joshi, Aishwarya Mohanraj and Lekh Uthaiah for “The Honest Party,” a hilarious spin on festive chaos that’s got everyone talking.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Tanmay Bhat (@tanmaybhat)

     

    The video, which brings back serious AIB energy, takes viewers inside a Diwali house party gone delightfully off the rails, with awkward plus-ones, uninvited guests, and friends roasting each other over flirting fails and Formula 1 impressions.. Amid the laughter, one thing stays Noice: the snacks. From Mathura ke pede to Lebanese pita pockets, every gag is matched by a mouthful of flavour.

    In less than 24 hours, the film has notched up over 2.2 million views and 26,000 reposts, proving that when it comes to festive ads, funny beats filmi.

    “We wanted to capture real conversations and those perfectly imperfect Diwali moments,” said Noice spokesperson Royan Mody. “This campaign celebrates laughter, indulgence, and snacks that are as authentic as the banter.”

    Noice, known for its clean-label, small-batch food crafted with local makers, is fast becoming India’s go-to for fresh, honest bites. Its festive line-up, featuring preservative-free kaju katli, besan laddoos, bikaneri sev, and butter biscuits, pairs nostalgia with a modern twist, wrapped in packaging that’s as Instagrammable as the punchlines.

    With The Honest Party, Noice proves that this Diwali, the sweetest thing isn’t the mithai, it’s the comeback of chaotic comedy. 
     

  • Funskool plays it smart this festive season

    Funskool plays it smart this festive season

    MUMBAI: Funskool India is turning up the cheer this season with ten brand-new toys and games designed to delight every age, from toddlers stacking cars to families chasing wins on the board.

    The home-grown toymaker’s latest lineup brings together some of its most loved in-house brands: Giggles, Handycrafts, and Fundough, alongside licensed international favourites from Molto, Spain. Each promises a dash of creativity, colour and festive fun.

    For the littlest hands, Giggles rolls out my first vehicle gift set, a 4-in-1 pack featuring stack-a-car, dump truck, aeroplane and caterpals, and my first playtime gift set, complete with a slide tower, shape-sorting gear box and baby action ball.

    Older kids can try their hand at the refreshed sequence classic, the timeless game of luck and logic, perfect for family nights that stretch into laughter-filled marathons.

    The crafty bunch haven’t been forgotten either. The Handycrafts diya décor kit and Fundough’s super activity kit promise to keep little fingers busy while fuelling imagination and fine motor skills.

    Adding an international flair, Molto’s colourful trucks: fire, dumper, garbage and police, come with nifty tiltable and flip-up features, tailor-made for adventure seekers aged 18 months and up.

    “Toys and games bring joy and boost imagination,” said Funskool India CEO K.A. Shabir. “This festive season, we hope to help build a generation of creative young minds who will shape India’s future.”

    With prices ranging from Rs 165 to Rs 1,549, the new toys are already lighting up store shelves, just in time to make every child’s festive wish come true.
     

  • Fixderma’s Pimple Police goes on patrol to crack down on breakouts in colleges

    Fixderma’s Pimple Police goes on patrol to crack down on breakouts in colleges

    MUMBAI: Acne beware, the Pimple Police are in town! Fixderma is taking its dermatologist-prescribed skincare to the streets (and lecture halls) with a playful new initiative aimed at educating young adults on safe, science-backed routines. The campaign, visiting 35 leading colleges across NCR and Mumbai, is turning skincare into an interactive, hands-on experience that’s as fun as it is informative.

    The concept is simple yet clever: Fixderma’s “Pimple Police” issue an ‘Arrest Warrant’ to Clear Skin, encouraging students with flawless complexions to maintain their glow while motivating those battling breakouts to achieve a clearer, healthier skin. Using mobile skincare vans, the initiative brings dermatologists and brand experts directly to students, offering live consultations, myth-busting sessions, and practical demonstrations of effective routines for acne-prone and sensitive skin.

    Fixderma founder and CEO Shaily Mehrotra explained the timing: “College is the stage where young people begin exploring skincare independently. With the Pimple Police initiative, we want to reach them at this pivotal point helping them make informed choices and understand that skincare is not a luxury, it’s self-care for life.”

    Adding to the excitement Fixderma director of marketing Anurag Sharma said, “Pimple Police is about simplifying skincare for the youth in a way that’s both educational and exciting. We’re creating conversations, not campaigns encouraging students to understand their skin rather than chase trends.”

    Dermatologists are also on board to provide credible guidance. Anuradha from Fixderma highlighted, “Many young adults experiment with products without understanding their skin’s needs. Our sessions aim to debunk myths, guide them towards mindful skincare habits, and introduce them to safe, dermatologist-approved routines.”

    With outreach support from 245 Degrees Communication, Fixderma’s Pimple Police seeks to democratise skincare, turning students into a generation of informed, confident consumers who prioritise health over hype. By merging education with entertainment, the initiative redefines how young adults perceive skincare not as a fleeting trend, but a lasting investment in their confidence and well-being.

    From witty warrants to mobile vans, the campaign is set to transform campuses into hubs of clear-skin advocacy, giving acne-prone teens the tools, knowledge, and confidence to take control of their skin. In doing so, Fixderma isn’t just fighting pimples, it’s creating a movement, one campus at a time.

     

  • The One Show opens its doors to the insurgents

    The One Show opens its doors to the insurgents

    NEW YORK: The One Club has shaken up its awards structure in the most significant overhaul in decades, launching The One Show Indies—a dedicated competition designed to level the playing field for independent agencies, design firms and freelance creators locked out of the global creative spotlight by better-resourced rivals.

    The new category, debuting within The One Show 2026, is a direct challenge to the holding company orthodoxy that has long dominated the industry’s most prestigious accolade. Entry is restricted to truly independent outfits: at minimum 51 per cent founder or staff-owned, with no more than four physical offices. The signal is unmistakable. The One Club reckons independent shops are being starved of recognition, and it intends to rectify that.

    The One Club chief executive Kevin Swanepoel  framed the initiative as an act of creative liberation. “The One Show Indies is like a new rebel wing inside The One Show,” he said, summoning the rhetoric of insurgency. “We’re recognising independent shops and creators who make powerful work without holding company budgets and restraints.”

    The economics of entry have been designed to entice participation. Submissions are capped at a modest ten entries per eligible shop, with each piece of work allowed into no more than three categories. Entry fees come at a steep 20 per cent discount off The One Show’s regular rate, whilst burdensome case study films are restricted in their use as judging material. The combined effect is tangible: a genuine attempt to remove the financial and administrative friction that deters cash-strapped independents from throwing their hat in the ring.

    The jury will be drawn entirely from creatives at independent agencies, using the same rigorous judging standards that underpin The One Show’s reputation. Winners will claim Gold, Silver and Bronze Pencils and Merit awards, with an additional Crystal Pencil bestowed on an overall Best of Indies champion. A separate celebration event is planned, staged in casual surroundings away from the formal May ceremonies during Creative Week.

    The One Show Indies crystallises a shift in the creative industry’s consciousness. Independents have spent years grumbling about glass ceilings at award shows dominated by multinational holding companies. They’ve complained—often with justification—that the costs of entry and the judging structures inherently favour agencies with dedicated awards departments, bigger budgets, and armies of administrative staff to shepherd work through the submission process.

    This new category doesn’t solve that structural imbalance entirely. But it cracks the door open. For smaller shops punching above their weight, a One Show Pencil—even one contested exclusively amongst independents—remains a genuine prize. It offers market validation, bragging rights, and the kind of industry credibility that shapes client perceptions and staff recruitment.

    The One Club’s motives are plainly also commercial. Awards bodies thrive on volume and participation. Attracting a hitherto underserved cohort of independents will swell submission numbers and fortify The One Club’s position as the creative industry’s dominant credentialing authority.

    Entry deadlines are stacked across four rounds, with the super-early window closing 30  October  2025, offering the deepest discounts. Regular entry runs until 23 January 2026, with a final window through 20 February 2026. Judging commences in January, with winners announced in May.

    The One Club operates as a non-profit, recycling revenue from entries back into industry programming across four pillars: education, inclusion and diversity, gender equality, and creative development. That circularity—awards funding grassroots support—gives the organisation a moral sheen beyond the commercial calculus of conventional awards schemes.

    The One Show Indies lands at a moment when the creative industry is reassessing who deserves a voice. This rebel wing may just prove to be the most inclusive—and competitive—corner of the awards landscape.

  • Switzerland and India flow together in art

    Switzerland and India flow together in art

    MUMBAI: New Delhi shimmered in rhythm and reflection last night, as Switzerland and India found themselves ‘In the Flow’. The Embassy of Switzerland hosted an enchanting edition of Swiss Art Night 2025, transforming the capital into a confluence of sound, movement, and meaning. Themed ‘In the Flow’, the evening celebrated water, not just as nature’s lifeline but as a symbol of connection, creativity, and continuity between the two nations.

    Part of the Embassy’s sustainability with a plus initiative, the event showcased a first-of-its-kind collaboration between Bombaymami, the Swiss-Indian music sensation, and Switzerland’s acclaimed artistic swimmers Aimée Michel, Melody Halbeisen, and Anna-Sophia Aeschbacher. Together, they created a spellbinding fusion of melody and movement, a performance that quite literally flowed between art and sport.

    The evening carried extra resonance as it coincided with the Trade and Economic Partnership Agreement (TEPA) taking effect between Switzerland and India on 1 October 2025, marking a new chapter in their longstanding friendship.

    Swiss Ambassador Maya Tissafi captured the spirit of the night perfectly, saying, “Art transcends borders and reminds us of our shared humanity. Water connects us all, it nourishes, it inspires, and it teaches us to flow together. Much like the new TEPA agreement, tonight’s celebration brings Switzerland and India closer through creativity and collaboration.”

    For Bombaymami, who straddles both worlds, the performance was deeply personal. “This collaboration was a dialogue: between music, movement, and identity. It shows how art and sport share the same discipline and emotion. It’s a joy to celebrate both my cultures through creativity,” she said.

    The Swiss artistic swimmers described the experience as “an honour and a joy,” noting that their sport’s values of precision, harmony, and grace found perfect reflection in this cross-cultural exchange.

    Extending the spirit beyond the stage, the Embassy will host a special youth engagement session with around 500 students on 12 October. Led by Ambassador Tissafi, the interaction will explore creativity, inspiration, and Switzerland’s celebrated model of vocational training, a path chosen by over 60 per cent of Swiss youth.

    Since its inception in 2014, the Swiss Art Night has been a highlight on Delhi’s cultural calendar, blending artistic excellence with sustainability and social dialogue. With past themes such as In the Light, In Bloom, and In the Air, this year’s In the Flow continued the tradition of bridging art, environment, and empathy, proving that when creativity and culture meet, the world moves beautifully in sync.

  • Phoenix Marketcity Chennai dazzles with Euphoria 2025

    Phoenix Marketcity Chennai dazzles with Euphoria 2025

    MUMBAI: Phoenix Marketcity Chennai kicked off the festive season with Euphoria 2025 – A Celebration of Sorts, its spectacular annual Diwali bash. This year’s edition, themed the five elements – earth, water, fire, air, and ether, transformed the mall into a multisensory playground of fashion, music, theatre, and art.

    The highlight of the evening was a fashion extravaganza curated by India’s style guru Prasad Bidapa, showcasing designs inspired by nature’s harmony. Hindi cinema star Dino Morea stole the show as the runway’s showstopper, while soulful performances by Charu Semwal added melodic magic to the night.

    Phoenix Marketcity Chennai centre director – Phoenix Mall of Asia & marketing director – South Rituu Jai Mehhta said, “Euphoria has become one of Chennai’s most anticipated festive celebrations, bringing together fashion, culture, and entertainment. This year’s edition, part of the Phoenix Festival – 90 Days of Fun, is just the start of a season filled with creativity, joy, and immersive experiences for our patrons.”

    Prasad Bidapa added, “Designing a show in Chennai is always inspiring. With its rich tradition and modernity, from Kanchivarams to temple-border motifs, Euphoria 2025 celebrates the city’s uniqueness through fashion, performance, and storytelling.”

    The evening drew a lively crowd of shoppers, influencers, celebrities, and families, all reveling in the festive decor, capturing vibrant moments, and soaking in the magic of the season.

    With Euphoria 2025, Phoenix Marketcity reaffirmed its status as Chennai’s premier destination for lifestyle, fashion, and entertainment, where every celebration is a larger-than-life experience.
     

  • Tata Tea Agni Leaf brews Chhath with Tikuli art

    Tata Tea Agni Leaf brews Chhath with Tikuli art

    MUMBAI: Bihar and Jharkhand’s leading tea brand, Tata Tea Agni Leaf, has unveiled limited-edition festive packs inspired by Tikuli art, the 800-year-old hand-painted tradition of Bihar. Each pack narrates the four days of Chhath Puja: Nahay Khay, Kharna, Sandhya Arghya, and Usha Arghya, through intricate artwork, blending Tikuli motifs with elements of Mithila painting.

    The packs were crafted under the guidance of Padma Shri awardee Ashok Kumar Biswas, a pioneer in reviving Tikuli art. Each design tells a visual story of devotion, perseverance, and ritual, transforming everyday chai into a celebration of Bihar’s cultural legacy.

    Accompanying the festive packs is a soulful TVC, capturing families performing Chhath rituals with joy and reverence. The film interweaves the Tikuli-inspired designs, traditional customs, and evocative music, creating a nostalgic and emotionally resonant celebration of the festival.

    Tata Consumer Products president – packaged beverages Puneet Das said, “Chhath Puja is a festival that binds communities and families. Our limited-edition packs celebrate Bihar’s rich artistic heritage while paying homage to the devotion of every ritual from Nahay Khay to Usha Arghya. The new TVC brings alive the festival’s emotional depth, reinforcing our connection with consumers.”

    Ashok Kumar Biswas added, “Collaborating with Tata Tea Agni Leaf allowed us to showcase Tikuli art to a wider audience. The campaign honours Bihar’s artistic legacy and revives a traditional craft in a contemporary context.”

    Through this campaign, Tata Tea Agni Leaf continues to blend art, culture, and storytelling, making each cup of tea a tribute to regional pride and festive devotion. 
     

  • Hoopr Unveils India’s biggest festive music catalogue

    Hoopr Unveils India’s biggest festive music catalogue

    MUMBAI: Hoopr, the nation’s first music licensing platform, has unveiled its largest-ever festive catalogue with over 500 curated tracks available on its self-serve platform, Hoopr Smash. Featuring icons like Shreya Ghoshal, Arijit Singh, Salim–Sulaiman, and regional talents such as Pawandeep Rajan and Rajeshwarie Raj, the collection spans India’s vibrant festival calendar, from Navratri and Karwa Chauth to Diwali, Chhath, and Eid.

    Curated across moods, languages, and genres, the catalogue is designed for brands, influencers, and content creators seeking culturally resonant, copyright-safe soundtracks. It supports over 30 content verticals, including fashion, F&B, travel, wellness, and automobiles. From devotional bhajans to festive pop hits, Hoopr offers creators the right track to amplify engagement and storytelling.

    Internal research by Hoopr highlights music as a key driver of content performance. Short-format videos using music achieve 4.3 times higher visibility, with trending festive tracks alongside influencers boosting engagement by up to 17 times. As India gears up for festivals from Navratri to Valentine’s Day, music plays a critical role in creating original, timely, and emotionally engaging campaigns.

    Hoopr co-founder Gaurav Dagaonkar said, “Creators and brands struggle to find the right festive music due to copyright concerns and limited regional choices. Our curated catalogue solves this, enabling seamless content creation and culturally relevant campaigns while supporting artists fairly.”

    Hoopr co-founder Meghna Mittal added, “Festive music is a key growth driver for licensing in India. Hoopr Smash offers instant access to tracks, intelligent discovery tools, and quick licensing options, helping creators and brands engage audiences at scale with minimal hassle.”

    With 500 plus tracks spanning Hindi cinema, regional, and independent music, Hoopr is setting a new benchmark for India’s music licensing industry, ensuring the festive season resonates not just with lights, but with the perfect soundtrack.