ITV

Category: Marketing

  • Lakhsya Media wins promotional rights of Delhi‘s Airport Terminal 3

    Lakhsya Media wins promotional rights of Delhi‘s Airport Terminal 3

    MUMBAI: Laqshya Media has bagged promotion rights of the Delhi‘s IGI Airport Terminal 3. This will allow the advertising company to provide clients with the innovative marketing solutions giving brands new integrated marketing opportunities.

    Said Laqshya Media MD Alok Jalan, “As the new terminal marks India‘s emerging aviation and logistics hub, DIAL is keen to provide the best possible services and facilities to its customers. I am sure we, at Laqshya Airport Media, will stand together with DIAL to achieve that objective by raising the bar on quality and technology in experiential marketing and giving it a new meaning. We foresee a long and mutually beneficial association with DIAL at Delhi IGI Airport.”

    According to the advertising company, the spaces at the airport would be suitable to host a diverse range of promotions such as automobile displays, live shows, product demonstrations, and laser lighting along with audio, specially created studios for high end acoustic and visual demonstrations and so forth.

    Stated Laqshya Media CEO, Indrajit Sen, “We are delighted to be awarded the promotional rights for Delhi Airport Terminal 3. Laqshya is the specialist in understanding how flyers move through airport networks and the advertising they engage with. Having profiled distinct flyer groups to identify mood, mindset, activities, dwell time and media engagement, we will provide advertisers with highly targeted opportunities. This is a key contract in the development strategy run by Laqshya in recent years as it positions Laqshya in the largest airport Terminal in South Asia. This will be the showcase to strengthen our position as leading outdoor advertising company with focus on emerging media formats across the country.”

    The marketing campaigns will primarily target business travellers and professionals by engaging them at a time and place where they have the time to truly experience the product.

    Laqshya already owns exclusive advertising rights of the Rajiv Gandhi International Airport (Hyderabad) and the Bandaranaike International Airport (Colombo).

  • Ignitee Digital Solutions bags digital duties for Akshaya Homes

    Ignitee Digital Solutions bags digital duties for Akshaya Homes

    MUMBAI: Ignitee Digital Solutions has bagged the digital duties of Akshaya Homes, a Tamil Nadu-based real estate company.

    Said Ignitee Digital Solutions COO Shankar B, “We at Ignitee understand the unique nature of our clients and work accordingly. It is indeed our pleasure to be associated with Akshaya Homes and we will do full justice to this partnership.”

    Ignitee Digital Solutions provides 360 degree solutions to its clients, including media planning and buying, search marketing and creative and technology solutions.

     

  • Sony launches alpha NEX series cameras; to invest Rs 250 mn in promotions

    MUMBAI: Sony has launched the new range of small and light interchangeable lens digital cameras alpha NEX-5 and NEX-3.


    The two new products, priced at Rs 34,990 (NEX-5) and Rs 29,990 (NEX-3) allows users to effortlessly capture DSLR quality photos.








    Tamagawa(L) and Teshirogi(R)


    Sony India MD Masaru Tamagawa said, “The launch of alpha NEX-5 and NEX-3 marks a milestone for Sony as it yet again reinforces our strength in introducing new and revolutionary products in the market. These cameras are unique as they narrow the gap between professional and consumer segments and deliver the best imaging expertise in the hands of amateurs. We believe that these cameras would surely create excitement among Indian consumers who are dynamic and vibrant and receptive to new products and technologies.”


    The company, which enjoys a 45 per cent share of the compact camera market and a 35 per cent of total camera market (Compact + Interchangeable lens Digital camera‘s), claims that alpha NEX series will create a new market in the value added segment, thus taking its share in total camera market to 40 per cent.


    Also, the company intends to increase its digital camera sales revenue to Rs 9 billion by the end of next fiscal, from Rs 6 billion at present. Sony India is also targeting to sell 40,000 units of the new camera units by FY 2011.
     
     
    “We will Invest Rs 250 million towards marketing activities to accelerate sales of these cameras in India. We will promote the products through both ATL (above the line) as well as BTL (below the line) activities. ATL activities include TVC, Print, Outdoor, PR and Web while BTL includes shop-front enhancement training seminars and national retail promotions,” Tamagawa said.


    Tamagawa also said that Sony India is expecting that the alpha NEX series will contribute to 15 per cent of the topline by FY 2011.


    Incidentally, Cybershot, the popular compact brand from Sony, contribute to three per cent of its total revenue. 
     
    The new alpha NEX series is equipped with Background De-focus function, Full HD movie, 7 fps (frames per seond) High Speed shooting and 3D Sweep Panorama.
     
    “As a leader in innovation, Sony developed this new line of alpha NEX series so that anyone can easily capture DSLR quality images, regardless of whether they are seasoned or amateur photographers,” said Sony Corp business head alpha division K Teshirogi. “For photographers who are averse to extensive manual controls on a camera, the alpha NEX-5 and NEX-3 offer sleek form factor, as well as user-friendly settings. This allows them to capture professional quality photos effortlessly. For experienced photographers, lightweight alpha NEX offers serious DSLR performance in a camera that they can easily carry with them at all times.”

  • Navin Kansal joins Grey Digital as senior creative director

    Navin Kansal joins Grey Digital as senior creative director

    MUMBAI: Grey Digital has appointed Navin Kansal as senior creative director.

    Prior to Grey, Kansal was with OgilvyOne for nine years. During his stint at OgilvyOne he worked on accounts in the digital space including brands such as Perfetti, Cadbury, Hutch (now Vodafone), The Economist, Tata Safari as well as Unilever brands like Lipton, Dove and Vaseline.
     
    Kansal said, “This is the right time to begin a new innings. Grey Digital has an exciting portfolio of brands – the recent Volkswagen win being a case in point, and a talented team. I am looking forward to doing some good work here.”

    Kansal comes with over 13 years of experience. His work has been recognised at Spikes Asia, Yahoo! Big Idea Chair, Abbys, Effies and AMEA.
     
    Grey Digital VP South Asia Sudhir Nair says, “We are delighted to have Navin join our team and look forward to raising the bar in the digital space.”

    Grey Digital is one of the leading digital agencies and is part of the global Grey Digital network. Its clients include Adobe, Infosys, Deutsche Bank and ITC amongst others.

  • Euro RSCG bags creative mandate of Baskin-Robbins

    Euro RSCG bags creative mandate of Baskin-Robbins

    MUMBAI: Euro RSCG has won the creative duties of Ice-cream brand Baskin-Robbins. The duties were awarded after a multi-agency pitch called by the ice-cream brand about four moths ago.

    Said Euro RSCG director Mumbai Shavon Barua, “We have a great team and we are truly excited to work on a fun brand like Baskin Robbins. The work is already started and we are developing a host of categories”.

    Thought Blurb was the incumbent agency for the account since October 2007. Earlier, Baskin-Robbins‘ creative mandate was with JWT since 2005.

     

  • Meenakshi Chohan is VP, account management of TBWA Mumbai

    Meenakshi Chohan is VP, account management of TBWA Mumbai

    MUMBAI: TBWA India has appointed Meenakshi Chohan as vice-president, account management for its Mumbai operations.

    Confirming the story to Indiantelevison.com, a source from the agency said that Chohan will report to TBWA India managing director Nirmalya Sen and TBWA India chief executive officer Shiv Sethuraman.

    The position was previously held by Gayatri Gogate, who recently left the agency to join McDonald‘s.

    Prior to this Chohan was business head, BBDO Mumbai. She also worked with JWT and Leo Burnett, Mumbai. Besides she also worked on with Hindustan Unilever, Godrej, Procter & Gamble, Britannia, Johnson & Johnson, Bayer and Tiger Beer.
     

  • Malaika, Suriya, Junior NTR named brand ambassadors of Zandu Balm

    Malaika, Suriya, Junior NTR named brand ambassadors of Zandu Balm

    MUMBAI: Emami has roped in Tamil star Suriya, Telugu actor Junior NTR and Malaika Arora Khan as the new brand ambassadors for Zandu Balm.

    Said Emami Limited director Mohan Goenka, “We feel consumers will enjoy the film and the campaign will evoke a strong response. We are confident that the ad-film will generate popularity for the brand amongst the generation next consumers adding to its mass appeal as it has already done with the ‘Munni Badnaam‘ song.”
     
    The new advertisement will attempt to reincarnate the hit song from the movie Dabbang, ‘Munni Badnaam‘. The ad will be shot in Tamil and Telugu along with Hindi by Prahlad Kakkar in Mumbai.

    Averred Malaika Arora, “It‘s like déj?vue. I‘m thrilled to be dancing to Zandu balm all over again, it brings back memories. It is a fun song and I am very pleased to be associated with the 100 year old brand Zandu.”
     
    Malaika is endorsing the brand in North India as the brand ambassador. The new advertisement with Malaika, NTR and Suriya is targeted for the regional consumers and will be aired from December last week.

    Emami has also bought all the rights for the ‘Munni Badnaam Song‘ from T-series. The company with this TVC has come up with an evolved strategy to capture and connect with the younger consumers. 
     
    Said Adman Pralhad Kakkar, “With Munni dancing to Zandu balm we will connect with the younger generation and reinforce the brand name once again.”
     

  • Sport18, TI Cycles announces 2nd edition of Bangalore Cyclothon

    Sport18, TI Cycles announces 2nd edition of Bangalore Cyclothon

    BANGALORE: Sport18, the sports marketing arm of the Network 18 group and TI Cycles of India (TI Cycles), announced the second edition of the BSA Hercules India Cyclothon (Cyclothon), a mass mobilisation cycling event to be held in Bangalore on 23 January.

    Parts of the event will be broadcast live on CNBC Awaz and Suvarna News 24X7, besides which the radio partner 92.7 Big FM will run live updates.

    The organisers aim to reinforce a cycling momentum in the city and establish that a few other activities can match this on the fitness and environment consciousness parameter. The previous edition in of the Cyclothon in Bangalore in October 2009 attracted around 6000 participants.

    The brands associated with the event include LG (Green Ride partner), Deccan Chronicle (Associate partner) and Kingfisher Premium (Good Times partner). The event partners are MahindraREVA, 92.7Big FM, Suvarana News 24X7, CNBC TV 18, CNN-IBN, Talwalkars, Café Coffee Day and bookmyshow.com. The event will be conducted under the aegis of the CFI (Cycling Federation of India) and Network 18.

    “Brand BSA and Hercules have touched millions of lives over the past 60 years. We have been promoting cycling in India through various programs like the Hercules MTB Himachal, BSA Hercules Duathlon, mountain biking tracks and rental programs at tourist destinations in India,” said TI Cycles General Manager-Marketing Rajesh Mani.

    TI Cycles spends around 3 per cent of its revenues towards brand building, mass media communications, marketing, BTL and ATL activities. Based on its last year’s revenues of Rs.9.5 billion, the company spent approximately Rs 300 million towards these activities.

    “About a third of our spends goes towards advertisement, and a major chunk of the Rs 100 million that we spent towards advertisement was on television,” revealed Mani.

    JWT handles the creative duties for TI Cycles. The company has recently appointed Vizeum Media as the media buying agency.

  • TNS restructures operations in APAC region

    TNS restructures operations in APAC region

    MUMBAI: Custom research company TNS has restructured its operations in the Asia Pacific (APAC) region.

    Under the new structure, Singapore will become the APAC regional headquarters. This will be followed by the re-organisation of TNS operations in Asia Pacific, Middle East and Africa into two separate regions: TNS Africa and Middle East (AME) and TNS Asia Pacific (APAC).

    Said CEO Africa, India and Oceania Chris Riquier, “This structure responds to feedback provided to us by clients and staff; it will allow us to be more dynamic and responsive to the many opportunities and challenges presented by this exciting growth region.”

    According to the company, the new structure was created to reflect the differing needs of APAC‘s diverse markets, increase the level of focus on clients, improve efficiency and take advantage of Singapore‘s status as the regional hub for global clients and the headquarters location for many Asian companies.

    Chris Riquier, currently CEO Africa, India and Oceania, will become CEO Asia Pacific effective from 1 January next year. He will be joined by Heather Payne as CMO and supported by Neerja Wable who, in addition to her responsibility as India and Sri Lanka CEO, will focus on APAC client development.

    Reflecting the importance of China and Indonesia as rapid growth markets, Serene Wong, (CEO China) and Raghavan Srinivasan will report directly to the APAC CEO.

    While Hamish Munro has been appointed as managing director of Singapore, Wade Garland (CEO Hong Kong) will assume line management for Taiwan led by Manny Inocencio. Ralf Matthaes will oversee Vietnam and Malaysia while Grant Bertoli will oversee Thailand and the Philippines. Yazid Jamian (MD Malaysia) and Gary de Ocampo (MD Philippines) will report to Ralf and Grant respectively.

    APAC will be led by a five member board comprising Chris Riquier (CEO), Paul Durant (CFO), Heather Payne (CMO), Michelle Griffin (CTO) and Neerja Wable (CEO India and Sri Lanka) supported by Chairman Jamie Hall.

  • Vizeum wins media duties of TI Cycles

    Vizeum wins media duties of TI Cycles

    MUMBAI: TI Cycles of India, a part of $3.2 billion Murugappa group, has assigned its media duties to Aegis Media‘s Vizeum India.

    Industry sources peg the value of the business at Rs 200 million.

    The business was earlier handled by Mindshare.

    Said TI Cycles & BSA Motors GM Marketing Rajesh Mani, “The professional approach exhibited by Vizeum, coupled with their ability to think beyond traditional solutions, comparative saving on our overall cost as well their involvement in our business at all levels convinced us of this partnership. We look forward to working with them.”

    Vizeum will handle the account out of its Chennai office under the leadership of E M Sreeneelakandhan, GM, South.

    Averred Vizeum managing director Indian sub-continent S Yesudas, “We are proud of the work we have done on BSA Motors and are thankful to the TI cycle Management and Marketing Team for their faith in us. We will ensure TI cycles will get added to the list of our client ambassadors.”

    TI Cycles are the makers of brands like Hercules and BSA.