Category: Marketing

BANGALORE: Titan Industries‘ jewellery division Gold Plus today unveiled the winning design for Gold Plus Nano, in presence of South Indian actor Jenifer Kotwal in Bangalore.

The Gold Plus Nano car is a part of the campaign to present the world’s first ever pure gold jewellery car.

Titan’s Gold Plus outlets are present in tier II cities and towns, while its flagship brand Titan outlets are present in the major metros and cities. Goldplus had launched a month long campaign in November this year to present the Gold Plus Nano as a part of its initiative to celebrate 5000 years of Indian jewellery.
 
Titan Industries jewellery division COO CK Venkataraman expects to have the Gold Nano car cladded with real gold based on the design of the winning entry ready by April or May 2011. The car will then be taken to the cities and towns that have Gold Plus outlets for display, and maybe even joyrides for a select few. “We will use the local media to create public awareness about the presence of the car in a city,” said Venkataraman.
 
The brand uses local media including print, radio, cable television, and the internet for mass media communications. It also advertises on the Sun Network in Tamil Nadu.

It spends around Rs 60-70 million annually towards advertising. Publicis handles the creative duties, while Maxus is the media buying for Goldplus.
 
The Gold Plus brand will contribute around Rs 6 billion to the Titan jewellery division’s expected revenues of Rs 50 billion in the fiscal year 2010-11 reveal company sources.
 

MUMBAI: The year 2011 will see a strong rebound in the advertising economy as retail, insurance, telecom, auto, aviation and food sector advertisers are going to spend heavily on promotions, says Mudra West president Arijit Ray.

The fashion and boutique industry will also be getting very aggressive in the coming years.

“The economy is booming. Advertising in all these sectors will be consumption-driven,” says Ray.
 
Fuelled by a fattening in ad spends from these verticals, the advertising sector is expected to grow by 9-12 per cent in 2011. “Around Rs 24 billion is spent on advertising in the country. Our estimate is that ad growth will be up by 9-12 per cent in the coming year,” says Ray.

For Mudra West, a part of Mudra India which is a special business unit of the Mudra Group, 2011 will be “very important” in terms of “revenue collection.” In the current year, it won seven businesses and one project.
 
“We have many new projects in the pipeline,” says Ray, while declining to reveal the revenue targets.

Mudra West‘s prize catch in the current year has been Huawei Telecommunications, a China-based telecom solutions provider. The account size is estimated at Rs 2 billion. The other wins are Emirates, Philips, Electrolux, Kalpataru, L&T Mutual funds and Emami Edible Oil and Chyawanprash. It also did a project for VIP Alfa.

“We won all the projects on the basis of our continuous value delivery. The feedback by our existing clients has been great, which encourages companies to award their mandates to us,” says Ray.
 
Mudra West currently handles 16 clients including Future Group, Godrej, HPCL, Lic, Union Bank of India, Bank of Baroda, Air India, HCC, Lavasa, Lonely Planet, The Economic Times, Incredible India, Femina and World Gold Council.

“They are all medium and large scale businesses. We have experienced a lot of organic growth in the last three years,” avers Ray.

Ray takes pride in announcing that Mudra West has not lost any business in the current year. “Our existing clients are continuing to invest with us,” he says.
 

MUMBAI: NEO Cricket has roped in Tata Docomo as the co-presenting sponsor while IDBI Federal Insurance and Maruti have come in as associate sponsor for the Pakistan-New Zealand series.

Neo acquired the rights from Multi Screen Media and the live and exclusive telecast on the channel will be from 26 December. 
 
Says Neo Sports Broadcast VP marketing Ashish Bahl, “To entertain our viewers with non-stop live and exclusive cricketing action, Neo Cricket will telecast the exciting NZ- Pak series. This will be an exciting series as both the teams will fight it out on field to win back their lost pride.”
 
Neo Cricket has taken many initiatives to promote the series including mailers, promotions and contests on the channel and social media platforms, syndicated columns, sms push and print advertising. The channel is promoting the event as the “redemption series.”
 
The property will be aired on Neo Cricket across Asia, Middle East, Singapore and Hong Kong. The event consists of two Test matches, three Twenty20 Internationals and six ODIs.

MUMBAI: Volkswagen has come on board as the Official Partner for the fourth and fifth seasons of the IPL, becoming the first German car brand to be associated with the cricket‘s hottest property.
 
Earlier, BCCI had invited tender for the Official Partners’ slots.

“We are extremely happy to commence what will certainly be a fruitful association with Volkswagen. It is appropriate that two organizations that epitomize dynamism, enterprise and excellence have joined hands,” IPL chairman Chirayu Amin said.
 
Volkswagen Group Sales India member of board and director, Volkswagen Passenger Cars Neeraj Garg said, “IPL stands for the people’s game in India and what better way to associate our brand which literally means ‘people’s car’. We look forward to a prosperous team play.”
 
Volkswagen Group Sales India head of marketing and PR Volkswagen Passenger Cars Lutz Kothe added, “It is a great honour and huge pleasure to become part of the Indian Premier League. Being the official automotive partner will be an enormous asset as it will foster Volkswagen’s bond with India”.

MUMBAI: During the next five years, mobile marketing expenditure is set for a significant expansion worldwide, according to a latest report by research firm Berg Insight.

The Sweden-based company has predicted that the overall mobile marketing could increase by 41 per cent annually from ?1.4 billion in 2009 to ?11.5 billion by 2015. These figures are possibly underestimated, as this year the ad market was worth over USD $12 billion in just the first half of the year alone.

Organisations such as Google, Yahoo and Microsoft, capable of serving both audiences are in a gainful position, while Apple‘s App Store has a considerable edge over others.

Going by the predicted figures, mobile advertising will be equivalent to 15.7 per cent of the entire digital advertising market and will account for 3.4 per cent of all media ad spend in 2015.

Said Berg Insight Telecoms analyst Rickard Andersson, “Handsets are extremely personal devices which people tend to always have within reach and most often switched on. This enables marketing opportunities which other channels lack.”

“Brands do however have to establish mobile strategies in order to spend wisely and capitalise on the potential the channel brings,” added Andersson.

According to Berg, the new media space will be dominated by a “convergence” between traditional web and mobile advertising.