ITV

Category: Marketing

  • Ormax Media to measure effectiveness of cricket advertising

    Ormax Media to measure effectiveness of cricket advertising

    MUMBAI: In the lead-up to the two big cricketing events, World Cup 2011 and IPL 4, media research and consulting firm Ormax Media has launched its cricket advertising effectiveness research – Day After Cricket (DAC).

    DAC is a syndicated cricket advertising effectiveness research, conducted across nine cities, with a sample size of over 15,000 respondents. The research includes two phases – “day-after” tracking during the events and “post-event ad effectiveness research”.

    Ormax Media co-founder and director Vispy Doctor said: “Cricket advertising is very cluttered, with more than 100 brands vying for limited consumer attention spans. With huge investments at stake, it becomes important for an advertiser to know if their brand has managed to make an impact, and whether this impact is short-term or long-standing. DAC allows an advertiser to understand if their campaign has delivered on the marketing objectives.”

    DAC will take a brand’s performance on various parameters, including ad recall, ad likeability, innovations recall and a series of brand attributes defined as a part of research.

    Over 60 brands will be tracked during each of the two events. Data will be reported every alternate day, making the findings directly actionable during the two long events. Subscribers will also get access to post-event analysis, which can be used as inputs into planning for future cricket events.

    Ormax Media co-founder and CEO Shailesh Kapoor added: “DAC aims to be the definitive cricket advertising research product in India. It handles every aspect of cricket advertising, including sponsorships and innovations. Very importantly, it isolates the impact of non-cricket advertising, allowing a brand to measure the specific benefits gained from cricket investments. Its model has been tested over several cricket events, including last year’s IPL and the current India-South Africa series. The large scale research aims to be the industry currency on cricket ad effectiveness this year, and the future.”

    The study will be available for subscription to advertisers, media planners and broadcasters.

  • Vizeum wins media duties of TTK Healthcare

    Vizeum wins media duties of TTK Healthcare

    MUMBAI: Vizeum India, the media arm of Aegis Group, has won the media duties of TTK Healthcare Limited. The business, estimated to be worth around Rs 100 million, moves to Vizeum from Mindshare.

    TTK Healthcare is a part of the TTK Group that provide products such as Woodward‘s Gripe Water, Eva range and Good Home.

    Avers Vizeum Indian sub-continent managing director S Yesudas Vizeum, “We are thrilled with this win and welcome TTK Healthcare into the Vizeum family. We are thankful to the Client Management and Marketing Team for their faith in us. This business will be handled out of our Chennai office. I am delighted to see our Chennai operation taking a formidable position in the market in such short span.”

    Said Aegis Media / Director Posterscope – APAC chairman India & CEO South East Asia Ashish Bhasin, “Vizeum has become a very important part of Aegis Media‘s growth and turnaround in India and I expect it to continue being in that role for years to come. As I join Yesu in welcoming TTK Healthcare Ltd to our family of clients, I feel very proud of the entire Vizeum team.”

  • Srinivas appointed managing director, LiquidThread APAC & chairman SMG India

    Srinivas appointed managing director, LiquidThread APAC & chairman SMG India

    MUMBAI: Starcom MediaVest Group has appointed CVL Srinivas as MD of LiquidThread APAC and Chairman of Starcom MediaVest Group, India.

    Based in New Delhi, Srinivas will take charge with effect from 5 January.

    Srinivas will report to SMG president, global operations Andrew Swinand and LiquidThread, SMG president and managing director Brian Terkelsen. He will also work closely with Srikant Sastri, Country Chair, VivaKi India and will be a member of the SMG global management group.

    Said Andrew Swinand, “We are delighted to have found an extraordinary leader for SMG India and for our growing LiquidThread operations in APAC. Srini brings with him nearly two decades of business experience and we are excited about him being part of the SMG family. We are confident that he will make a strategic difference to our India business and drive the Human Experience Company philosophy.”

    On his new role, Srinivas said, “SMG‘s promise to be the Human Experience Company is fascinating and future-focused. I look forward to working closely with the teams at LiquidThread and SMG to translate this vision into tangible value for our clients”.

    Earlier Srinivas has worked in agencies such as Madison Media and Maxus. His latest assignment was at The Times Group as Director, Private Treaties.

  • Cadbury Dairy Milk wraps up Mid-Day

    Cadbury Dairy Milk wraps up Mid-Day

    MUMBAI: Continuing with its New Year campaign – Shubharambh of 2011, Kuchh Meetha Ho Jaye- Cadbury Dairy Milk (CDM), the flagship chocolate brand of Cadbury India, today wrapped up Mumbai and New Delhi editions of popular tabloid newspaper Mid-Day.

    The tabloid reached its readers in a special package that resembled a big Cadbury Dairy Milk chocolate. The innovative promotion was going beyond regular advertising solutions with plain advertisements or jackets.

    The idea was conceptualized jointly by Cadbury India and its media agency Madison Media.

    Cadbury India selected 3 January, rather than 1 January, as today was the first working day of the week. Mid-Day has a combined circulation (Mumbai and Delhi) of over 300,000 and is popular among office-goers.

  • In brand makeover, ADAG tagline to drop

    MUMBAI: With the non-compete clause between the two brothers over, Anil Ambani is shaping the branding of his diversified businesses.


    The Reliance Anil Dhirubhai Ambani Group is rebranding all its businesses as ‘Reliance‘. The company will now be known as the Reliance group.
     
    Said head of brand and marketing for Reliance Communications Sanjay Behl, “The changes have already started and will be visible soon. The changes are already in effect for the organisation‘s internal communications.”


    Consequentially, the group will drop the ADAG tagline in its logos and the suffix in brands like Reliance Mobile. These will now be branded as Reliance with descriptors like GSM or CDMA.
     
    Singapore-based Bonsey Design has designed the new brand.


    When asked about how much reliance would be spending in the rebranding exercise, Behl said he couldn‘t disclose financial details.
     
    Reliance ADAG includes companies such as Reliance Communications, Reliance Capital, Reliance Infrastructure, Reliance Power and Reliance Big Entertainment among others.

  • Amitabh Bachchan to endorse ICICI Prudential Life

    MUMBAI: ICICI Prudential Life Insurance Company has roped in Amitabh Bachchan as its brand ambassador. This is the first time that ICICI Prudential Life has signed on a celebrity for a brand campaign. 
     
    Bachchan said, “I am very happy to be associated with ICICI Prudential Life. In my life I have seen that I have been able to deliver my best as an actor when I have felt secure and confident. I see life insurance as a product which offers that same feeling of reassurance to people who opt for it.”
     
    The Indian actor will feature in a series of ads which will be part of a 360-degree multimedia campaign encompassing print, electronic and online media. 
     
    ICICI Prudential Life executive director Madhivanan Balakrishnan said, “ICICI Prudential has always partnered with people to enable them to achieve their long term financial goals. As an actor, Mr. Amitabh Bachchan has been a proven performer over the years and his longevity and proven success has made him a symbol of trust-worthiness. We believe that there are strong synergies in our brand values and those embodied by Amitabh Bachchan and that makes him a natural choice to represent our brand.”
     

  • MediaCom appoints Debraj Tripathy as COO for India

    MUMBAI: MediaCom has appointed Debraj Tripathy as chief operating officer for India. He will be leading development across the company‘s offices in Bangalore, Chennai, Delhi and Mumbai.


    Based in New Delhi, Tripathy will be working with the network to ensure clients in India benefit from gold standard products, tools and services, using best practice from other markets to further strengthen the agency‘s performance. 
     
    Says Tripathy, “I am delighted to be part of the MediaCom family. MediaCom is one of the fastest growing media agencies both in India as well as in APAC and it I am excited with the challenge of keeping the growth momentum going.”


    Prior to this, he was heading the Mobile Marketing SBU at OnMobile. 
     
    MediaCom India managing director Divya Gururaj says, “Debraj‘s experience in media, especially mobile , digital & analytics will be especially useful in scaling MediaCom‘s offerings in this area. We are looking forward to having him on the team to take MediaCom to the next level.”
     
    Tripathy has previously worked with Ogilvy, MindShare Fulcrum and as GM of Maxus Delhi. During this time, Debraj has managed clients like Unilver, IBM, Nokia, Perfetti, Hero Honda, Dabur, Seagram and Asian Paints.

  • Suku joins Aidem Ventures as EVP

    MUMBAI: Raj Nayak-promoted ad sales company Aidem Ventures has appointed M Suku as executive vice president.


    Prior to this, Suku was with the Reliance ADA Group where he was the head of media and alliances.
     
    Suku comes with over 25 years of experience in business development, contract negotiation and strategic planning, buying and media assessment.


    “We are excited about Suku’s appointment. At Aidem he will be a part of the core Management team. His extensive knowledge and experience in the industry will strengthen Aidem’s business expansion strategy,” said Aidem Ventures MD Raj Nayak. 
     
    Prior to Reliance ADAG, Suku has worked with companies like Lintas, Colgate, JWT, Ogilvy, Unilever (Secondment) ABCL, Eenadu and Group M.


    At Group M, as national director, he set up Broadmind (Now GroupM ESP). The Broadmind Indian business model was regionally and globally recognised and adopted. 
     
    He moved to GroupM Singapore, overseeing the ESP division in a regional role covering 12 Asia Pacific countries.


    “I am delighted to be a part of this organisation filled with high energy entrepreneurs,” said Suku. “I have joined Aidem at an exciting time when it is still in its growth phase and look forward working with the team to expand and implement the company’s growth plans.”

  • Ignite Mudra wins SIS’ creative mandate

    MUMBAI: The IT solution company Sai InfoSystems India (SIS) has awarded its creative duties to Ignite Mudra.


    SIS has a current turnover of over Rs10 billion and a steady partnership with BSNL. 
     
    Ignite Mudra president Chandan Nath said, “I believe SIS is rightly poised to take its next leap as an ICT (Information and Communication technology) solutions company and we are glad at the opportunity of contributing to their growth plans.
     
    SIS chairman and managing director Sunil Kakkad said, “ICT space is going to bring life transforming changes in our lives in a very short span of time. There is a lot of action in this area. Over the years we have evolved from an IT Solutions company to an ICT Solutions company and are geared to take the benefits of ICT to the masses through our strategic tie up with BSNL.


    “Ignite Mudra has an impeccable track record of launching successful brands and categories and our association gives me a lot of confidence about the future”. 
     
    Ignite Mudra added businesses of Vimal, Rasna and Dhara and brands of Paras like Krack, DermiCool, ItchGuard and Moov last year. It also handles accounts of Nutralite.

  • Starcom MediaVest promotes Chakravorty as head of Navia and Vector

    MUMBAI: MStarcom MediaVest Group (SMG) India has elevated Navia and Vector Group COO Kaushik Chakravorty as its chief executive officer, replacing Sanjay Shah who moved out of the company. 
     
    Chakravorty will take charge of the outdoor business in addition to his role as executive director – Enhance.


    Chakravorty said, “I’m looking forward to the new innings and will ensure a seamless transition for our people and for clients. The days ahead are both exciting and challenging and I’m sure with the faith reposed in me by the management and with a set of able managers and executives in the company I will take the brands and our offerings to the next level”.
     
    Previously Chakravorty was handling the operations for the retail branding, ambient assets and out of home business. 
     
    VivaKi India (the holding entity of which Starcom MediaVest Group is a part) ountry chairman Srikant Sastri said, “Sanjay has been a part of our Out Of Home business – Navia and Vector for over six years. He is a respected professional and we are grateful to him for building a robust business for us in the OOH space. He joined us to start what was then called StarSight which was later branded Navia. We wish him well in his future endeavours.”