ITV

Category: Marketing

  • Saatchi & Saatchi president Sanjib Dey quits

    Saatchi & Saatchi president Sanjib Dey quits

    MUMBAI: Saatchi & Saatchi president Sanjib Dey has as quit the organisation.

    Confirming the news to Indiantelevision.com., Dey denied giving any details of his future.

    Saatchi & Saatchi, on the other hand, is now in the process of finding a replacement for Dey, an official confirmed.

    Dey joined Saatchi & Saatchi, Delhi as executive vice-president in 2007 and then was elevated as its president in 2009. Based in the Delhi branch of the agency, his responsibilities included a pan-India role.

    Prior to that Dey was with the senior vice-president at Lowe Delhi.

    During his 11 years experience in the business, Dey has worked on various brands such as Tata Tea, Bharat Petroleum, Panasonic, Sony Handycam and Aviva Life Insurance. He has also worked with agencies like Capital, Bates 141 (Enterprise Nexus) and Grey India.
     
     

  • Sachin Tendulkar to bat for Coca-Cola

    Sachin Tendulkar to bat for Coca-Cola

    MUMBAI: Sachin Tendulkar is not only ruling the cricket field with his free-flowing strokes but is also scoring in the advertising world. Coca-Cola is signing up Sachin Tendulkar as its brand ambassador, sources familiar with the development say.

    The three-year deal is valued at around Rs 200 million, the sources add.

    When contacted, a Coca-Cola spokesperson declined to comment. 

    Coke will be shooting a new television commercial ahead of the World Cup, the sources say.

    Tendulkar was earlier representing Coke‘s rival brand, Pepsi.

  • Ad spends in US surge 6.4% in 2010: Kantar Media

    MUMBAI: Advertising spending in the US climbed 6.4 per cent in the first nine months of 2010 from the year-ago period to end at $94.06 billion, according to data released by Kantar Media.


    Ad spending during the third quarter of 2010 was up 8.7 per cent versus last year, the largest quarterly gain since the end of 2004.
     
    Said Kantar Media SVP research Jon Swallen, “The advertising recovery expanded during the third quarter to include stronger participation by the long-tail of marketers beyond the Top 1000.”


    Among various media, local TV stations saw the biggest rebound, with ad spending up by 27.8 per cent in the first nine months of 2010 compared with the same period a year earlier. Local TV benefited from the swell of political advertising and sustained demand from automotive marketers and retailers, Kantar said.


    Overall TV ad spending grew 10.5 per cent in the first nine months. 
     
    Consumer magazines ad spending gained 2.8 per cent and national newspapers climbed 6.8 per cent, mainly due to gains at the Wall Street Journal.


    During the same period Internet display advertising rose by 7.7 per cent during the same period, followed by outdoor advertising (7.3 per cent) and radio (6.2 per cent), reported Kantar media. 
     
    Local newspapers declined by 4.4 per cent, followed by B-to-B magazines (2.6 per cent) and local magazines (1.8 per cent).









    Percent Change in Measured Ad Spending

     
    Source: Kantar Media

  • Happy New Year for Star Plus as it clocks 396 GRPs

    Happy New Year for Star Plus as it clocks 396 GRPs

    MUMBAI: Consolidating its numero uno position, Star Plus has added 28 GRPS (gross rating points) to its previous week‘s tally to start 2011 with 396 GRPs.

    The channel got support from the newly created joint venture awards property, Big Star Entertainment Awards, which clocked 5.5 TVR from its telecast on 31 December. Incidentally, this is the highest rating an event has got on television over the last 28 weeks (since Star Parivaar awards). 
     
    The Awards event reached out to 31.4 million viewers over 2.5 hours, contributing 26 GRPs to the channel during the week.

    Star Plus also got a boost in the weekday 7-8 pm band with Saathiya getting a 6.1 TVR (from 5.8 TVR in previous week) and Sasural Genda Phool clocking 5.5 TVR (from 5.1 TVR), according to Tam data (C&S, HSM) for the week ended 1 January.
     
    Meanwhile, Colors and Zee TV retained their second and third positions with 283 and 224 GRPs respectively. Both the channels lost seven GRPs compared to the previous week.

    For Colors, its newly launched fiction in 6.30 pm band – Maati Ki Banno – averaged 1.5 TVR with the launch episode delivering a 1.6 TVR, while the repeat of the Salman Khan starrer Dabangg on Sunday rated 4.5.
     
    For Zee TV, the popular dance reality show DID Doubles launched well, delivering a 4 TVR for the week. The launch episode got a TVR of 4.6, reached out to 25.million viewers and had a timespent of 25.1 minutes, according to Tam data.

    Among the other Hindi GECs, Sony Entertainment and Sab remained unchanged with 179 GRPs and 146 GRPs for the week ended 1 January. Imagine TV added three GRPs to end the week with 86 GRPs while Star One and Sahara One were hovering at 38 GRPs and 31 GRPs respectively.
     

  • IMTMA ups M&M spends by 10% for IMTEX 2011

    IMTMA ups M&M spends by 10% for IMTEX 2011

    BANGALORE: The Indian Machine Tool Manufacturers Association (IMTMA) will be spending around Rs.27.5 million towards media and marketing spends for the 15th edition of its flagship event, IMTEX 2011.

    Last year IMTMA spent around Rs.25 million, said sources at IMTMA.

    IMTEX is an international exhibition on metal-cutting machine tools and manufacturing solutions.

    The spends include radio jingles, television ads on TV18 group of channels, NDTV and Suvarana 24×4, print ads, email pushes, online spends and SMS to people in its database asking them to visit IMTEX 2011.

    IMTMA has created a 20 second TVC based on clippings of past exhibitions with the help of a local Bangalore producer. Media buying is through Madison Media. The association expects around 100,000 visitors to the exhibition, up by 20,000 from the last edition’s 80,000 visitors at the same venue.

    IMTEX 2011 will be held between January 20 and January 26 at IMTMA’s own state-of-the-art exhibition facility – Bangalore International Exhibition Centre (BIEC) on Tumkur Road, Bangalore.

    The 13th edition of IMTMA’s exhibition TOOLTECH – 2011 will also be held concurrently at the same venue. Spread across 40,000 square metres, the exhibition will feature over 800 exhibitors and 750 machines with a total value of Rs 14 billion. Exhibitors from across 23 countries including India will be participating in the exhibition this year.

     

  • Synovate appoints Jake Orpen as MD for South Africa

    Synovate appoints Jake Orpen as MD for South Africa

    MUMBAI: Global market research firm Synovate has appointed Jake Orpen as MD for its South African unit.

    Orpen replaces Charlotte Jackson who left Synovate at the end of November last year.

    It is Orpen’s homecoming to Synovate as he was the founder of Conexus, one of Synovate’s business units in South Africa. He also served as a client service director for Synovate.

    “We are delighted to welcome Jake back to Synovate,” said Synovate CEO of Geographies Michael Spedding. “He brings the benefits of an external perspective and experience while also already being familiar with Synovate’s business and our culture in this important market. With over 15 years of management and client service experience, he has a proven track record in creating successful businesses.”

    Orpen’s previous roles include director at Quality Metrix and various management, sales, marketing and operations roles at Mobile Telephone Networks.

  • SPE Networks – Asia expands representation in Taiwan

    SPE Networks – Asia expands representation in Taiwan

    MUMBAI: SPE Networks – Asia has inked a deal with Hong-Gi International Co and will provide certain channel services to its Taiwanese local Chinese language movie channel, LS Time Movie.

    According to the deal, SPE Networks – Asia‘s Taiwan-based team will be responsible for LS Time Movie‘s advertising sales, certain technical services, on- and off-air promotions, and communications. 
     
    Said SPE Networks – Asia senior vice president and general manager Ricky Ow, “We are thrilled about the addition of a Chinese movie channel to our advertising portfolio. The inclusion of LS Time Movie will help us build and make available more creative and comprehensive solutions to advertisers and we are excited about the potential of this partnership and the channel‘s blockbuster programming line up for 2011.” 
     
    The 24-hour Chinese-language movie channel, LS Time Movie, adds to SPE Networks – Asia‘s current advertising sales portfolio in Taiwan which includes AXN and Animax. 
     
    Averred Hong-GI International Co General Manager Chen Chuan Ming, “LS Time Movie is a quality channel offering some of the best and latest movies from across Asia, drawn from a great variety of genres. The channel has a wide appeal and there is great potential for it to grow further. Entering into this partnership, we believe that the SPE Networks – Asia team has the capability and expertise to take the LS Time Movie business to the next level.”

  • MRUC appoints Shaswati Saradar as director general

    MRUC appoints Shaswati Saradar as director general

    MUMBAI: Media Research User‘s Council (MRUC) has appointed Shaswati Saradar as its new director general. She took charge on 3 January. 

    Last month MRUC‘s senior management had seen a change, when chief executive officer, Joseph Eapen, quit after an eight-month long stint with the company.

    Previously, Sardar was working with Zee Network as vice president and head of marketing, Europe and Russia. Besides, she has also worked with Maruti Suzuki India as senior manager.

  • Dentsu bags creative duties of Top Ramen Noodles

    Dentsu bags creative duties of Top Ramen Noodles

    MUMBAI: Dentsu Communications, Bangalore, has bagged the creative duties of Top Ramen Noodles. 

    A Dentsu spokesperson confirmed the news to Indiantelevision.com. The financial details of the deal, however, were not disclosed.

    Hakuhodo Percept is the incumbent agency. 

    Recently, Dentsu India had won the creative mandates for Educomp‘s ‘Smartclass‘ and Maruti‘s Kizashi.

  • Starcom MediaVest launches LiquidThread in APAC

    Starcom MediaVest launches LiquidThread in APAC

    MUMBAI: In a move to better capitalise on changing consumer behaviours driven by technology and social media and to deliver more effective human experiences through content, Starcom MediaVest Group (SMG) announced the launch of digital-led, Liquid Thread in APAC, including India.

    The newly formed unit is geared to create and sequence content across every screen to advance marketer goals. 

    CVL Srinivas will take charge as managing director of LiquidThread APAC from 5 January.

    Said SMG Global CEO Laura Desmond, “Liquid Thread sits at the intersection of human truth, digital and content. As a Human Experience Company, it is incumbent upon us to make content more easily accessible and readily available, acknowledging and embracing the fact that it will be picked up, played with, iterated, built upon and passed along. These are the terms that consumers have set, and the reality that we respect.” 

    Liquid Thread was launched in the US in April 2009.

    Liquid Thread‘s re-imagined approach is rooted in digital and social media innovation, to drive unique audience segmenting and content sequencing to ensure clients‘ messages reach consumers at right times, in optimal places and spaces.