ITV

Category: Marketing

  • JSW MG Motor India unveils season five of ‘MG Changemakers’

    JSW MG Motor India unveils season five of ‘MG Changemakers’

    Gurugram – JSW MG Motor India launched the fifth season of ‘MG Changemakers’ initiative in partnership with ‘The Better India’. MG Changemakers celebrates the extraordinary individuals who are dedicated to driving positive change and empowers underprivileged communities across India.

    This year’s theme, ‘#UnchartedRoads – Fearless Women, Inspiring Journeys’, honoured women who have broken barriers, redefined limits, and mastered the unknown, driving positive societal change through their remarkable achievements.

    MG Changemaker shared the inspiring stories of pioneering leaders who have gone beyond traditional approaches to problem-solving. The initiative aims to motivate millions across the country to become agents of change in their own communities, galvanizing a groundswell of positive impact that can reshape the future of India.

    Commenting on the Changemakers program, JSW MG Motor India managing director Biju Balendran said, “The MG Changemakers program reflects our commitment to diversity, innovation, community, and creating exciting experiences—the four brand pillars of JSW MG Motor India. Launched even before our first product, this unique initiative celebrates women trailblazers who have driven positive societal change. By honouring and celebrating the lives and achievements of these inspiring women, we aim to empower countless others to follow in their footsteps.”

    MG Changemakers has celebrated the spirit of innovation, diversity, sustainability, and meaningful experiences through its four seasons. The first Season embraced the theme of Diversity, celebrating women who defy conventions and illuminate a path to extraordinary achievement for other women. Season two was themed on experiences, unfolding tales of individuals who curate meaningful experiences through values they are most passionate about. Focused on innovation, season three showcased how innovative minds creatively solved vexatious and challenging problems. Season four was centred around sustainability, recognising 50 women for their efforts in this area such as the Jal Saheli initiative.

    The Better India founder & CEO Dhimant Parekh, added, “As the world’s largest platform for changemakers, The Better India is proud to highlight stories that inspire impact nationwide. These women are breaking boundaries on uncharted roads—from mountaineering and racing to human rights—each redefining resilience. We’re thrilled to partner with MG for Season 5 of MG Changemakers: #Uncharted Roads, showcasing stories that inspire progress and change. This partnership is of great significance to us, as we join forces to recognize those driving India’s progress into the future.”

    MG Changemakers has been a platform to celebrate remarkable women who are breaking barriers and driving impactful change in their communities. For the past four seasons, the program has recognized numerous trailblazers. This latest season continues to shine a spotlight on inspiring women leaders, including Vasudha Madhavan, the founder and CEO of Ostara Advisors and Gitika Talukdar, first Indian woman sports photographer to cover Olympics. Furthermore, the program also features pioneering women like Diana Pundole, the first Indian woman to win a national motorsports championship; Hasina Kharbhih, who saved 72000 lives from human trafficking; Niharika Nair, who helped 1200 tribal people get access to Govt. schemes, and crowdfunds solar cookers for tribal hamlets in forests; and Mala Honnatti, the 69-year-old mountaineer running marathons and scaling mountains globally.

    Audiences across India can now book for themselves the empowering experiences curated by these MG Changemakers through a dedicated microsite launched in partnership with The Better India.

  • 2025 and Beyond: Bajaj Finserv’s Vision for Integrating FASTag with EV Charging for a Seamless Mobility Experience

    2025 and Beyond: Bajaj Finserv’s Vision for Integrating FASTag with EV Charging for a Seamless Mobility Experience

    Since electric vehicles and sustainable travel are the next emerging trends of the world, so also the next level of technological innovation from Bajaj Finserv, FASTag, is being envisioned beyond its traditional role of just paying off tolls. Bajaj Finserv sees a future where links to electric vehicle charging stations would have been established by 2025, offering a seamless and efficient payment system that brings a reduction in delay in mobility to truly sustainable, digital-first road travel. As part of its enrichment features, like FASTag recharge options, an easy-to-use wallet, Bajaj Finserv is prepping the ground for a very efficient, green future.

    How is FASTag Shaping India’s Mobility Scene?

    FASTag is a system that actually uses RFID technology to reduce the waiting time and delay in making toll payments and help increase digital transactions. It has been able to provide years of cashless toll collection, reduced wait times, and higher comfort for its users through a new stint in India’s transportation infrastructure. Bajaj Finserv has further enhanced this experience by providing a robust wallet in FASTag and seamless recharge options through their dedicated mobile app, making it even simpler to manage one’s toll expenses.

    Bajaj Finserv now expands its vision for FASTag so it can play a pivotal role in the EV ecosystem. With the FASTag payment mechanism introduced in EVs, Bajaj Finserv will unify the experience of digital payments such that journeying on roads becomes an effortless exercise and aligns with India’s green mobility goals.

    Critical Features of the FASTag wallet from Bajaj Finserv for Integration into EVs  
    To support this new functionality, Bajaj Finserv will enhance the FASTag wallet to be integrated with all the country’s dispersed charging stations for EVs. Some of these must-have features are:

    ●  Single Pay System: Toll payments and EV charging can be paid through a single FASTag wallet without carrying multiple accounts and making separate payments.  
    ●  Automatic Recharge Options: With the auto-recharge option, users will be automatically managing their experience from toll payments to EV charging and will have funds in hand whenever they need it.  
    ●  Real-Time Transaction Updates: Users will receive instant notifications for each transaction, either through toll or EV charge. It will assist in cost management and monitor expense performance effectively.  
    ●  Flexible Modes of Payment: Bajaj Finserv FASTag wallet will offer different modes of payment and recharge options; thus, one will be able to recharge with UPI, debit cards, credit cards, and more.

    These features will merge the one-stop solution of road payments with the FASTag wallet, making the FASTag wallet an ultimate mobility companion for Bajaj Finserv.

    The Vision: A Network of FASTag-Enabled EV Charging Station

    Bajaj Finserv envisions, by 2025, a network of FASTag-enabled EV charging stations where drivers plug in and pay for charging their vehicles automatically through their FASTag wallet, bringing some benefits.

    Seamless Payment Across Platforms: An EV charging network integrated with FASTag will help the drivers to easily take care of toll and charging payment. Bajaj Finserv is looking to collaborate with charging station providers in order to make FASTag widely accepted across all the EV charging points in the country.

    ●  Real-time charging data and cost transparency: Through the FASTag mobile app, customers can retrieve real-time information on the cost of charging and energy consumed, plan charging stops to optimize costs, and track expenses more effectively.  
    ●  Widespread Charging Stations: Bajaj Finserv’s view includes the installation of large high-speed corridors of EV charging stations along highways, in commercial centers, and urban areas. Come 2025, there may be FASTag-compatible charging points all over the country. This will break all barriers in making journeys in e-vehicles seamless throughout the country.  
    ●  Energy-Efficient Route Planning: Bajaj Finserv’s app may eventually use data from FASTag to offer route recommendations with inbuilt features of options available for recharging, helping EV drivers to optimize their journey travel and consume minimal amount of energy.

    This is when Bajaj Finserv’s FASTag recharge will make a centralized place for EV drivers to pay at toll plazas and charging stations together, under one digital umbrella.

    Benefits of FASTag and EV Integration for Drivers

    With FASTag and EV integration, there are numerous benefits for the driver-it presents an all-encompassing experience that aligns with the modern traveler’s needs. There are several key benefits involved:

    As soon as one needs to pay for the tolls, as well as for EV charging, they can do it directly with the FASTag wallet, thereby saving time spent at charging stations.

    ●  Cost Efficiency: Payments for all road expenditures, including both tolls and EV charges, can now be tabulated in a single place, which might better prepare the travelers in advance.  
    ●  Eco-Friendly Travel: The easier it becomes to charge EVs, the more people would be activated towards transitioning to electric vehicles, which makes the road network cleaner and greener.  
    ●  Improve Transparency: Where there is real-time information about transactions and how much is spent on all expenses incurred, it gets simpler for the person behind the steering wheel to monitor his or her finances; therefore, transparency in road travel expenses.

    Security and Compliance for FASTag EV Payments

    Bajaj Finserv would ensure its transactions of FASTag are safe, and, therefore, the company would introduce high-end security features in its FASTag wallet. Some of the proposed upgrades that would satisfy the security aspects of the network include;

    ●  Biometric Authentication: The FASTag mobile app would feature biometric log-ins, based on fingerprint or facial recognition to offer safe access to users.  
    ●  Encrypted Transactions: All transactions will be encrypted via end-to-end encryption to keep confidentiality of user data and financial details.  
    ●  Fraud Protection Alerts: The application will provide real-time fraud alerts to the user so that he will be able to detect and prevent unauthorized activities on his FASTag account.

    These security measures will help the user lead an undisturbed life while scaling up to a single wallet for FASTag, supporting not only toll payments but also EV charging payments.

    Vision of Bajaj Finserv for 2025 and beyond

    As India progresses toward a sustainable future, the FASTag initiatives by Bajaj Finserv look to make the adoption of EV easy and accessible. Bajaj Finserv will attempt to remove the barrier from using EVs with a FASTag-enabled network for charging EVs. This would make green mobility a viable option for every driver.

    The FASTag wallet shall offer a complete mobility solution by managing tolls, EV charging, and maybe other road-related payments by 2025. Bajaj Finserv puts the FASTag in India’s aspiration for an environment-friendly transportation ecosystem beyond just payment of toll, that is more convenient to recharge the FASTag through integration with EV charging.   
     

  • Dream11 unveils ‘Guru Home’ to support 50,000 creators by 2028

    Dream11 unveils ‘Guru Home’ to support 50,000 creators by 2028

    Mumbai: Dream11, the fantasy sports platform with over 220 million users, launched ‘Guru Home’, a pioneering feature that connects users with experienced “Gurus” for team formulation insights across various sports. This initiative aims to empower India’s creator economy, especially in Tier III and IV cities, by onboarding over 50,000 creators by 2028. The goal is to build vibrant sports communities and enhance fan interaction.

    ‘Guru Home’ offers authentic content and expert insights that improve users’ team-building strategies while providing Gurus with a platform to share their knowledge and generate sustainable income. This feature also ensures users access verified expertise, reinforcing trust and transparency in the platform.

    Dream Sports chief product officer, Rahul Mirchandani shared, “At Dream11, our user-first approach drives innovation and we’re excited to launch Guru Home in response to the growing demand for formalising the creator economy in sports to enhance fan engagement. With India rapidly emerging as a global leader in the creator economy, this initiative not only enriches the fantasy sports experience but also empowers creators, providing them with economic opportunities. Guided by our vision to Make Sports Better, we’re committed to fostering a culture of passion and learning in sports.”

    Designed using best-in-class technology, ‘Guru Home’ is a seamless, personalised hub where sports experts can share their strategies and engage with fans. The feature is now live and accessible to all users through the Dream11 app.

  • Birla Opus Paints partners With Art Mumbai

    Birla Opus Paints partners With Art Mumbai

    Mumbai: As a new age and innovative paint brand that understands and solves today’s modern consumer needs through its superior product performance, Birla Opus Paints is now joining hands with Art Mumbai 2024 to celebrate modern and contemporary art like never before.

    Bringing to life the vibrant tapestry of Indian, South Asian and International art, Birla Opus Paints housed under Aditya Birla Group’s Grasim Industries, has come on board as the presenting partner for Art Mumbai’s second edition. Commencing today at the iconic Mahalaxmi Racecourse, the much-talked-about festival is set to build on the success of its inaugural year, showcasing a diverse collection of art from around the world.

    Much like Birla Opus Paints, Art Mumbai 2024 sees art enthusiasts, designers, decorators, and connoisseurs embarking on a journey of artistic discovery, cultural exchange and celebrating the transformative power of art and color. What’s more is that the celebration is a fusion of art and color for creating a beautiful surrounding, something synonymous with Birla Opus Paints.

    Birla Opus Paints is taking its commitment to fostering artistic expression and building a strong community a step ahead through this association with Art Mumbai.

    Strengthening the partnership, the festival has an exclusive Birla Opus lounge for VIPs, designed to catch a quick break before jumping back into the brilliance of the artwork as well as a Birla Opus Auditorium where the much-appreciated Speaker Series will be presented giving patrons an opportunity to better understand art, culture and colors better. Integrated seamlessly into the fabric of the event, each wall is also painted with a unique color from the range of tints from Birla Opus Paints. This collaboration underscores Birla Opus Paints’ core values of creativity and innovation, solidifying its role by showcasing the rich artistic heritage of South Asia on a global platform.

    Talking about the association, Birla Opus Paints head of marketing Inderpreet Singh says, “At Birla Opus Paints, we believe that color is more than just an aesthetic choice – it is a powerful medium that reflects and shapes cultural and personal expression. Art and color are powerful storytellers with each brushstroke narrating a part of India’s cultural tapestry. This collaboration with Art Mumbai blends our commitment to innovation with the transformative power of art.”

    “We are delighted to have opened the second edition of a bigger and better Art Mumbai with a larger and more immersive showcase of modern and contemporary art from South Asia and around the world. We are honored to partner with Birla Opus Paints. This association with Birla Opus Paints has enhanced the experience of Art Mumbai, adding even more color to the fair, making this event a truly unique celebration of community and culture,” said Art Mumbai co-founder Dinesh Vazirani.

  • Weekend Unwind with Bric-X Infra’s Sher Singh Rathore

    Weekend Unwind with Bric-X Infra’s Sher Singh Rathore

    Mumbai: With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com’s Weekend Unwind—a series of informal chats that peek into the minds of business executives through a fun lens in an attempt to get to know the person behind the title a little better.

    In this week’s session, we have Bric-X Infra founder Sher Singh Rathore.

    Without further ado here it goes…

    1. Your mantra for life
    My mantra for life is that we are blessed to be human, and with that comes the chance to do something meaningful. I believe we should use our success to give back and contribute to the betterment of humanity.

    2.⁠ ⁠A book you are currently reading or plan to read
    I’m currently reading The Pursuit of Happiness, an incredibly inspirational book. It tells the story of a man who faces immense struggles but ultimately achieves his dreams, reminding us of the power of perseverance and determination.

    3.⁠ ⁠Your fitness mantra, especially during the pandemic
    During the pandemic, my fitness mantra was focusing on yoga. As Indians, we take pride in this practice, and I believe it’s one of the best exercises we can do for both our body and mind.

    4.⁠ ⁠Your comfort food
    My comfort food is a South Indian breakfast, which I absolutely love, followed by a filling North Indian meal, especially Dal Bati Churma. It’s the perfect combination of flavors that always has a homely vibe.

    5.⁠ ⁠A quote or philosophy that keeps you going when the chips are down.
    My philosophy is “Fall for the seven times and rise for the eight times.” It reminds me to never give up, no matter how many setbacks I face. I truly believe in the power of perseverance and the attitude of never saying die.

    6.⁠ ⁠Your guilty pleasure
    My guilty pleasure is binge-watching old Bollywood movies. Even though I’ve seen them countless times, there’s something comforting about watching them again.

    7.⁠ ⁠The last time you tried something new
    The last time I tried something new was cooking during the pandemic, and it’s something I still enjoy doing. It’s been a fun and rewarding way to experiment and learn in the kitchen.

    8.⁠ ⁠A life lesson you learned the hard way
    A life lesson I learned the hard way is that we all make mistakes, but it’s important to acknowledge and rectify them. When those mistakes bring tough lessons, we should learn from them and ensure we don’t repeat them in the future.

    9.⁠ ⁠What gets you excited about life?
    For me, the word “life” itself is full of excitement. Life is vibrant and offers something new every day—whether living for yourself, for others or appreciating the precious gift we’ve been given.

    10.⁠ ⁠What’s on top of your bucket list?
    I’ve traveled to several countries, but my top bucket list goal is to explore every corner of the world that God has created. I want to see it all and experience it firsthand with my own eyes.

    11.⁠ ⁠If you could give one piece of advice to your younger self, what would it be?
    If I could give one piece of advice to my younger self, it would be to always pause before making a decision. Whether it’s good or bad, take a moment to stay calm, think it through, and make the decision at the right time.

    12.⁠ ⁠One thing you would most like to change about the world
    If I could change two things about the world, the first would be to end the wars and conflicts. As humans, created by God, we should focus on the many beautiful things around us rather than fighting over small differences. Peace is essential. The second change I’d make is to protect our environment. The way the ecosystem is changing is affecting future generations, and it’s crucial that we take steps to preserve the planet for them.

    13.⁠ ⁠An activity that keeps you motivated and charged during tough times
    What keeps me motivated during tough times is setting new goals and working towards achieving them, especially those I haven’t tackled yet. This process drives me and helps me push through difficult situations, as I’ve often had to fight through challenges and prove to myself that I can overcome them.

    14.⁠ ⁠What lifts your spirits when life gets you down?
    When life gets me down, I find motivation in listening to motivational speakers and reading inspiring books. They lift my spirits and help me shift my mindset, making it easier to navigate tough situations and come out stronger.

    15.⁠ ⁠Your go-to stress buster
    My go-to stress busters are music and sports. They help me relax, clear my mind, and recharge whenever I feel overwhelmed.

  • Weekend Unwind with Overlays Clothing’s Shlok Srivastava

    Weekend Unwind with Overlays Clothing’s Shlok Srivastava

    Mumbai: With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com’s Weekend Unwind—a series of informal chats that peek into the minds of business executives through a fun lens in an attempt to get to know the person behind the title a little better.

    In this week’s session, we have Overlays Clothing founder & CEO Shlok Srivastava.

    Without further ado here it goes…

    1. Your mantra for life
    My mantra in life is to inspire others by doing something truly meaningful with my own life. When you focus on achieving something impactful, it naturally motivates the people around you. This approach has always proven powerful for me.

    2.⁠ ⁠A book you are currently reading or plan to read
    I’m currently reading a book named Built to Last by Jim Collins, an inspiring and insightful book. It explores the principles behind building enduring companies that thrive for 100–200 years. The concepts in it are both impressive and motivating.

    3.⁠ ⁠Your fitness mantra, especially during the pandemic
    My fitness mantra during the pandemic is to view fitness as an ongoing journey. I focus on improving each year, and this approach has given me positive results.

    4.⁠ ⁠Your comfort food
    Chole Kulche, or Matar Kulche, is my ultimate comfort food. Every bite brings back a wave of nostalgia, reminding me of familiar flavors and happy memories.

    5.⁠ ⁠A quote or philosophy that keeps you going when the chips are down
    I believe when things are not going right, it’s a blessing because if you notice a lot of beautiful or spiritual people, they also go through a lot of miseries and pain, so it is a way that God is trying to take away your sins by giving you a little bit of pain.

    6.⁠ ⁠Your guilty pleasure
    My guilty pleasure is Aam Papad. Even though it gives me a sore throat every time I have, I can’t resist its tangy sweetness.

    7.⁠ ⁠The last time you tried something new
    I love embracing new experiences regularly. In September, I tried a smartwatch for the first time, and more recently, we created an innovative fabric with overlays for T-shirts. It’s always exciting to push the boundaries of creativity and technology.

    8.⁠ ⁠A life lesson you learned the hard way
    A life lesson I learned the hard way is that you can’t change people. The real transformation doesn’t come from telling them what to do but it comes from changing yourself.

    9.⁠ ⁠What gets you excited about life?
    Life itself excites me with the people around me, the beauty of nature, and the sense of spirituality that makes every moment special. Even the tough times can be exciting in their own way, by simply visiting a temple or exploring a new place.

    10.⁠ ⁠What’s on top of your bucket list?
    At the top of my bucket list is traveling to Mars and simply enjoying the experience. The idea of exploring space and experiencing something so out of this world really excites me.

    11.⁠ ⁠If you could give one piece of advice to your younger self, what would it be?
    If I could give one piece of advice to my younger self, it would be to trust your mind and heart and always go with your gut feeling. It’s those instincts that will guide you in the right direction.

    12.⁠ ⁠One thing you would most like to change about the world
    If I could change one thing about the world, it would be to make everyone 100 times smarter. With that kind of wisdom, we could solve so many problems. I’d also love to give everyone wings so they could truly fly.

    13.⁠ ⁠An activity that keeps you motivated and charged during tough times
    During tough times, I stay motivated by watching documentaries or reading books in a documentary-style format about fighters and world leaders. Their stories of resilience and determination inspire me to keep going, no matter the challenges.

    14.⁠ ⁠What lifts your spirits when life gets you down?
    When I feel down, I find comfort in looking around and seeing the prosperity and fulfillment in the world. It reminds me that things can get better, and that encourages me to keep pushing forward.

    15.⁠ ⁠Your go-to stress buster
    My go-to stress buster is hitting the punching bag or heading to the gym. It helps me release tension and clear my mind.

  • The modern CMO: Driving growth and innovation in India

    The modern CMO: Driving growth and innovation in India

    Mumbai: In a world where screens dominate our lives, advertisements have evolved into captivating narratives that often capture more of our attention than the movies we adore or the podcasts we cherish. This relentless tide of digital innovation has placed marketing at the very heart of modern business. Behind every clever campaign or viral ad lies a creative mind weaving strategies that resonate deeply with audiences, shaping trends and subtly steering our choices.

    India, a land of infinite diversity and ceaseless contrasts, offers an unparalleled canvas for marketers. Here, chief marketing officers (CMOs) transcend their traditional roles, becoming architects of growth, pioneers of digital transformation, and custodians of trust. In this dynamic marketplace, where every consumer interaction carries the weight of cultural nuance, CMOs are tasked with not just adapting to change but leading it, forging a path toward a future brimming with opportunity and innovation.

    To delve deeper into this dynamic evolution, Indian Television dot com spoke with Danone’s marketing director, Sriram Padmanabhan about the challenges, opportunities, and expectations shaping the modern CMO’s role in India.

    How has the role of the CMO evolved in India over the years?

    The role of the CMO has expanded far beyond traditional marketing functions like advertising and brand building. Today, the CMO is a strategic leader who collaborates closely with the CEO and other C-suite executives. This transformation is driven by the need to integrate marketing with broader business goals, particularly in a market as diverse as India.

    CMOs must now navigate the complexities of digitised consumer touchpoints, leverage data-driven insights, and create personalised customer experiences. In essence, they’re not just marketers—they’re business architects who play a pivotal role in steering their companies toward growth.

    What are the biggest challenges CMOs face in the Indian market?

    India’s diversity is both a strength and a challenge. The country’s rich cultural tapestry means consumer preferences can vary drastically across regions. For a CMO, crafting marketing strategies that resonate deeply with such a varied audience requires not just creativity but also a deep understanding of market research and consumer behavior.

    Additionally, technological advancements have added layers of complexity. The integration of AI and machine learning into marketing is no longer optional. CMOs must be comfortable with these technologies to analyse consumer behavior, predict trends, and optimise campaigns effectively.

    How important is technology in redefining the CMO’s role?

    Technology is absolutely central. Tools like AI, machine learning, and advanced analytics have revolutionised marketing. They allow us to predict customer needs, create hyper-personalised experiences, and measure outcomes with unprecedented precision.

    In fact, a recent EssenceMediacom report highlights that 90 per cent of marketing leaders find their roles increasingly complex due to these technological demands. But this complexity also presents opportunities. By embracing technology, CMOs can drive efficiency, enhance engagement, and deliver measurable results.

    Can you elaborate on the leadership qualities a modern CMO needs?

    Today’s CMOs must be strategic visionaries who align marketing with business objectives. They need to inspire innovation within their teams and foster a culture of agility and creative thinking. This includes having a deep understanding of the broader business landscape, anticipating market shifts, and identifying new growth opportunities.

    More importantly, CMOs must embrace a mindset of continuous learning. In a rapidly changing environment, the ability to adapt, experiment, and take calculated risks is essential. Leadership isn’t just about managing—it’s about inspiring and guiding the organisation through transformation.

    What role does the CMO play in building trust and customer experience?

    At its core, the CMO’s role is to be the guardian of the brand and the customer experience. Trust is the cornerstone of any successful brand, and in today’s age of social media, maintaining that trust requires transparency, authenticity, and consistency.

    CMOs must ensure seamless interactions across all customer touchpoints, integrating marketing with sales, customer service, and product development. The ultimate goal is to create a unified, positive customer journey that strengthens brand loyalty.

    What advice would you give to aspiring CMOs navigating a dynamic market like India?

    The key is to be proactive rather than reactive. Don’t just follow trends—lead them. Understand the pulse of your market and leverage technology to your advantage. Invest in learning new tools and methodologies, and always keep an eye on how your strategies align with the company’s broader objectives. Finally, stay customer-focused. Every decision, whether strategic or operational, should ultimately enhance the customer’s experience with your brand. That’s where the true value of a CMO lies.

    The journey of a CMO in India is akin to navigating a vibrant mosaic—each piece representing a unique cultural nuance, consumer preference, and technological shift. As India’s market continues to evolve and diversify, the CMOs who embrace the art of storytelling, the power of technology, and the essence of trust will not just adapt to change—they will orchestrate it. Their leadership will illuminate the path to enduring growth, leaving a legacy that shapes the future of business in a world where innovation and authenticity reign supreme.

  • Jovees Herbal’s festive strategies boosts skincare sales year-round

    Jovees Herbal’s festive strategies boosts skincare sales year-round

    Mumbai: In a world dominated by synthetic and lab-generated products, the timeless wisdom of our ancestors guides us back to nature’s remedies. As our parents and grandparents have often reminded us, ‘Herbal products have been the cornerstone of skincare for generations.’ Embracing this heritage, Jovees Herbal has carved a niche in today’s market, centering its marketing strategy around the essence of ‘Herbal.’ Amidst India’s vibrant festive seasons, skincare transcends luxury to become a cherished ritual. From the radiant glow of Diwali to the warmth of Christmas, skincare intertwines with traditions of self-care and gifting.

    For Jovees Herbal, a leader in herbal skincare, these celebrations offer unique opportunities to innovate and connect with customers. Vice president of marketing and e-commerce, Rakhi Sharma shares insights with Indian television dot com, about the brand’s strategies to thrive in a competitive market.

    Inside Jovees Herbal’s festive playbook and global strategies

    How does Jovees Herbal adapt its marketing strategies during the festive season?

    Skincare is a year-round priority for consumers,” begins Rakhi Sharma. “But festivals like Diwali and Christmas bring a heightened demand for value-driven offerings, such as festive combos and bulk-buy options. Customers seek not only quality skincare for themselves but also thoughtful gifting solutions.

    Jovees capitalises on this trend by curating special festive bundles and limited-edition packaging that resonate with the festive spirit. Our Diwali campaigns featuring exclusive product bundles achieved remarkable success. Not only did these boost customer engagement, but they also led to higher order values. For Christmas, we’ll follow a similar strategy with curated gift sets and tiered discounts that incentivise larger purchases.

    Can you share examples of successful festive campaigns and their outcomes?

    In past Diwali campaigns, we bundled our top-performing products into exclusive packages adorned with festive-themed packaging. These bundles exceeded expectations, driving both sales growth and customer satisfaction. The limited-edition designs added an element of joy for customers seeking memorable gifts. The results? Higher order volumes, repeat purchases, and a stronger emotional connection with our brand.

    Do you observe a shift in consumer preferences or purchase behaviour during festive seasons?

    Absolutely. Customers gravitate towards bigger packs, bundle deals, and gifting options. It’s a marked shift from their usual buying patterns, and we tailor our offerings accordingly.

    What are the primary metrics Jovees Herbal focuses on to measure marketing success in international markets?

    We measure success through key indicators like sales growth, ROAS, customer acquisition, and engagement rates. Each country presents unique skincare needs. For example, sunscreens and acne-prevention products dominate in regions like the Middle East and Sri Lanka due to the climate, whereas moisturisers and hydration products are popular in colder regions like Russia. This localised approach has delivered consistent growth in diverse markets.

    What challenges does the herbal skincare industry face today?

    The Indian herbal skincare market, valued at $4 billion, is rapidly growing, but it faces significant challenges. Chief among these is the proliferation of brands claiming to be ‘herbal’ without adhering to strict standards, which erodes consumer trust. Jovees has built its reputation over two decades by prioritising authentic formulations over flashy marketing. Our rigorous quality standards and loyal customer base have helped us weather competition and stand out in this crowded market.

    How important is sustainability to your consumers? Has it influenced product choices?

    Sustainability is crucial for our audience. At Jovees, we’re committed to ethically sourcing ingredients and avoiding harmful chemicals. By offering eco-friendly products, we align with the values of today’s environmentally conscious consumers.

    How has digital transformation reshaped Jovees Herbal’s e-commerce approach?

    Digital transformation has been a game-changer. Our online presence spans platforms like Amazon, Flipkart, Nykaa, and our own website. Data-driven marketing on Instagram, Facebook, and Google Ads has enhanced engagement and conversion rates. The integration of technology into supply chain and inventory management, ensuring product availability across channels. This balance of online growth and offline retail presence has broadened our reach and strengthened customer loyalty.

    What role do celebrity partnerships play in Jovees’ marketing strategies?

    While celebrity endorsements can amplify visibility, we’ve found that authenticity resonates more with today’s customers. Our focus is on genuine partnerships, where creators use and review our products based on real experiences. This builds trust and credibility, which are more effective than traditional endorsements.

    How has Jovees adapted to the demand for transparency and natural ingredients?

    Transparency is at the heart of our brand,” Sharma affirms. We clearly communicate the natural ingredients in our products and avoid harmful chemicals. This commitment to authenticity and quality has helped us meet the rising demand for personalised, safe skincare solutions.

    Are there any upcoming launches or campaigns you can share?

    We’re excited to expand our hydration and hair care categories. Our R&D team is working to ensure these products meet the high standards our customers expect. Additionally, we’re broadening our presence across more digital platforms to stay connected with our growing audience.

    Jovees Herbal’s marketing approach is a masterclass in balancing tradition with innovation. From festive campaigns to global strategies, the brand continues to adapt to changing consumer preferences while staying true to its roots in authenticity and quality. As the herbal skincare market evolves, Jovees remains a trusted name, embodying sustainability, transparency, and customer-centric values.

  • TAM AdEx: Auto sector advertising sees shift in H1 2024 across media platforms

    TAM AdEx: Auto sector advertising sees shift in H1 2024 across media platforms

    Mumbai: According to the latest TAM AdEx half-yearly report for January to June 2024, advertising trends in the Auto sector show a marked shift in media preferences. While TV ad volumes for the Auto industry saw a decline of 14 per cent compared to the same period in 2023, the digital space grew significantly, with a 55 per cent rise in ad impressions. Print media also saw a resurgence, with ad space growing by 25 per cent, demonstrating a renewed interest in this traditional medium.

    Key highlights from the report:

    1.Two-wheelers dominated TV ad volumes, capturing a 39 per cent share in H1 2024, surpassing the Cars category, which held a 37 per cent share.

    2.Print advertising saw a notable 25 per cent increase in ad space, with Honda Shine 100 leading as the top brand, accounting for seven per cent of the ad space.

    3.On radio, the Auto sector’s ad volumes grew by 14 per cent over the previous year, with Cars contributing to 72 per cent of ad volumes. Maruti Suzuki India maintained its top spot with an 18 per cent share.

    4.The digital medium witnessed the most substantial growth, with a 55 per cent increase in ad impressions. Maruti Suzuki India led digital advertising, holding a 26 per cent share, followed by Hyundai Motor India at 14 per cent.

    Top performing brands and categories:

    Honda Shine 100, Maruti Suzuki Brezza and Nissan Magnite were among the leading brands across various platforms.

    The cars category dominated both Radio and Digital platforms, contributing to over 45 per cent of total ad volumes.

    Sales promotions constituted 54 per cent of ad space in print, with discount promotions being the most preferred method.

    Regional trends and insights:

    The north zone led print advertising, contributing 32 per cent of the total ad space, with Delhi and Mumbai as the top cities.

    For Radio, Gujarat emerged as the leading state, capturing 17 per cent of ad volumes.

    Hindi publications dominated print ads, accounting for 41 per cent of ad space, indicating a strong regional focus.

    The Auto sector’s shift towards digital platforms highlights an evolving advertising landscape, where brands are increasingly investing in online engagement. The significant growth in digital impressions suggests a strategic pivot to reach tech-savvy consumers, especially in the Cars and Two-Wheelers segments.

    The rise in print advertising also suggests that despite the digital boom, traditional media holds substantial value, particularly for localized and regional advertising. With news channels leading TV ad volumes and programmatic buying dominating digital transactions, advertisers are leveraging diverse media strategies to maximize reach and engagement.

  • Konica Minolta celebrates successful partnership with Singham Again

    Konica Minolta celebrates successful partnership with Singham Again

    Mumbai: Konica Minolta, a global provider of imaging and printing technology, celebrates the success of its brand partnership with the blockbuster Singham Again. The collaboration effectively showcased how advanced technology and entertainment can create impactful marketing.

    The partnership, which aligned with the campaign’s ‘We Power Your Growth’ message, highlighted Konica Minolta’s 150-year legacy and its forward-thinking approach, complementing the film’s narrative of excellence. The pre-release campaign sparked nationwide excitement through groundbreaking initiatives that captured attention and dominated social media.

    The hashtag #IndiaPrintsOnKonicaMinolta became a digital sensation, immersing audiences in next-gen printing technology. Further engaging audiences, the campaign included a scavenger hunt with iconic Singham Universe backdrops, while a countdown campaign kept anticipation high until the film’s release.

    Konica Minolta Business Solutions India MD Katsuhisa Asari stated, ” Our technology, like the titular character, is a symbol of reliability and extraordinary performance. By aligning with ‘Singham Again,’ we’ve demonstrated how Konica Minolta’s innovative solutions mirror the film’s themes of transformation and empowerment. This association provides us with an opportunity to commit to growth and innovation with a view to further securing our position as a trusted partner in this business journey.”

    Head of marketing communications & brand management Mohit Kaval emphasised, “The phenomenal success of this partnership stems from our shared commitment to pushing boundaries and delivering excellence. Through this collaboration, we’ve created a unique narrative that resonates with both business leaders and technology enthusiasts. The ‘IndiaPrintsOnKonicaMinolta’ campaign, featuring Singham himself, has become a rallying cry for digital transformation in India’s printing industry. This initiative has not only elevated our brand presence but has also sparked meaningful conversations about the future of printing technology.”

    Reliance Entertainment Studios CEO Sameer Chopra affirmed, “The synergy between Konica Minolta and ‘Singham Again’ demonstrates the power of strategic brand partnerships in creating lasting impact. This collaboration has set new standards in how brands can integrate with entertainment properties while maintaining authenticity. The overwhelming response from audiences and businesses alike proves that when technology meets storytelling, the results can be truly extraordinary. This partnership has created a blueprint for future brand collaborations in the entertainment industry.”

    The campaign’s impact has been nothing short of phenomenal, generating astronomical social media engagement. The ongoing contest series is an endeavour in customer engagement and has begun a new phase for brand-entertainment collaborations in the technology sector.