ITV

Category: Marketing

  • Unix introduces mystic wireless bluetooth speaker

    Unix introduces mystic wireless bluetooth speaker

    Mumbai: Unix India launched the mystic wireless bluetooth speaker with a built-in karaoke mic. Compact, stylish, and packed with unique features like a voice-changing mic, the Mystic is designed to elevate every celebration. Available in three colours—white, black, and pink—the speaker is priced at Rs 899. It can be purchased through the Unix website and major retail stores across India.

    Equipped with a 1200mAh battery, the mystic offers up to six hours of playtime and can be recharged quickly via a type-C port within 1–2 hours, making it perfect for short trips and day-long outings. Its compact and lightweight design, crafted from premium Abs and fabric materials, ensures easy portability without compromising durability or performance. Whether for group outings, trekking adventures, or casual get-togethers, the mystic is a dependable and stylish choice.

    One of the mystic’s standout features is its karaoke mic with a voice-changing function, enabling users to modify their voices while singing, adding a playful twist to any gathering. The speaker is powered by bluetooth V5.3, ensuring seamless wireless connectivity with a range of up to 10 meters. It also features a built-in microphone for hands-free calling and voice assistant support, adding convenience to its robust functionality.

    Speaking about the launch, Unix co-founder Imran Kagalwala said, “Mystic is an adorable must-have speaker as we step into the holiday season. With its playful voice-changing karaoke feature, stylish colours, and portability, it’s designed to resonate with gen Z’s love for unique and entertaining gadgets. Whether for holiday parties or casual hangouts, the mystic is sure to add a spark of joy and creativity to every moment.”

  • Lubi Industries partners with Patna Pirates for Pro Kabaddi League Season 11

    Lubi Industries partners with Patna Pirates for Pro Kabaddi League Season 11

    Mumbai: Lubi Industries LLP, manufacturers of pumps and motors, has fostered its association with Pro Kabaddi League (PKL) by partnering with the Patna Pirates for the 11th season. As an Associate Partner for Patna Pirates, Lubi Pumps is poised to significantly boost its brand visibility within one of the country’s most cherished sporting leagues. This collaboration not only allows Lubi Pumps to engage with the passionate fan base of the three-time league winners of Patna Pirates but it also opens doors for enhanced recognition, particularly in the crucial markets of Bihar and Jharkhand.

    The Pro Kabaddi League enjoys an immense viewership, drawing in fans from both rural and urban areas across India, the ethos of this sport runs deep with the cultural heritage of the country. For Lubi Pumps, known for its robust presence in the domestic and agricultural pump sectors, this partnership aligns seamlessly with its mission to connect with diverse audiences throughout the country. The visibility gained through this collaboration is expected to amplify Lubi’s brand awareness and strengthen its market position in key regions.

    Lubi Industries LLP director Ronak Porecha stated, “Kabaddi is not just a sport; it’s a cultural phenomenon that resonates deeply with our audiences, especially in regions like Bihar and Jharkhand, where the Patna Pirates have a loyal following. This partnership with a team that holds local pride and cultural significance reflects our commitment to supporting events and activities that connect with the lives of our consumers. Kabaddi offers a rare opportunity to engage with a sport that is truly rooted in the heritage of our country. Through this association, we aim to strengthen our bond with the communities we serve, celebrating shared values and promoting an event that unites people across rural and urban markets. We are genuinely excited to support the Patna Pirates and wish them immense success in the upcoming season.”

    Patna Pirates, CEO Pawan Rana, shared his enthusiasm about the collaboration, saying, “It’s a privilege for us to have a prominent associate partner like Lubi Pumps. Both the Patna Pirates and Lubi Pumps are driven by a common ambition for success and have a substantial presence across various regions. This partnership represents a powerful alliance, and we eagerly anticipate an exciting season ahead filled with thrilling matches and memorable moments.”

    With both entities committed to pushing boundaries and achieving greatness, this partnership promises to create a dynamic synergy that benefits the Patna Pirates, Lubi Industries LLP, and their shared audience.

  • Nike Celebrates Rafael Nadal: A Legend’s Legacy in Tennis Greatness

    Nike Celebrates Rafael Nadal: A Legend’s Legacy in Tennis Greatness

    Mumbai: Rafael Nadal, one of tennis’s most celebrated icons, has officially retired, leaving behind an unparalleled legacy of greatness. A Nike athlete since the age of 13, Nadal has captured the hearts of millions with his hallmark passion, energy, and resilience. As he competes in his final professional tournament, Nike honours the King of Clay with a brand film narrated by co-founder and chairman Emeritus Phil Knight, celebrating his incredible journey and unwavering commitment to excellence.  

    Nadal’s career speaks volumes of his relentless pursuit of greatness. With 22 Grand Slam titles, including a record-breaking 14 in Paris, two Olympic gold medals, and 92 career titles, he has set benchmarks few can match. Over his 23-year career, Nadal has played more than 1,500 official matches, winning nearly 1,100 of them, and has maintained an astounding 17-plus years in the top 10 rankings.  

    Phil Knight reflected on Nadal’s impact, stating: “Rafa has been the perfect representative for the brand. He’s embodied our mentality to never give up and is maybe the most ferocious competitor that’s ever lived.” Knight also lauded Nadal’s signature Raging Bull symbol, which has become synonymous with his unparalleled energy and strength on the court.  

    Nadal’s legacy transcends tennis statistics. His unbreakable will and ability to endure challenges inspired countless fans and athletes to embrace the sport. He taught generations that greatness is built on sacrifice, endurance, and perseverance. As Nadal himself said, “Enduring means accepting. Accepting things as they are and not as you would wish them to be, and then looking ahead, not behind.”

    Beyond the court, Nadal’s contributions extend to philanthropy and education through the Rafa Nadal Foundation, which empowers youth through sport, and the Rafa Nadal Academy, which trains young athletes on and off the court.  

    As Nike celebrates his extraordinary career, Nadal’s impact as a global ambassador of resilience, sportsmanship, and excellence remains unmatched, cementing his place as one of the greatest tennis players of all time.  

     

  • At The Money: Definition, how it works and example

    At The Money: Definition, how it works and example

    At the money (ATM) is a term used in options trading to describe a situation where the strike price of an option is exactly equal to the current market price of the underlying asset. This means that neither call nor put options have intrinsic value when they are ATM; their value is entirely derived from time value or extrinsic value.

    For example, if a stock is trading at ₹100, then a call option and a put option with a strike price of ₹100 are both considered ATM.

    How It Works

    The concept of ATM in F&O is crucial for understanding options pricing and trading strategies. When an option is ATM:

    • Intrinsic Value: The intrinsic value is zero because exercising the option does not yield any profit. For a call option, this means the market price is not above the strike price; for a put option, it means the market price is not below the strike price.

    • Extrinsic Value: The entire value of an ATM option comes from its extrinsic value, which reflects factors such as time until expiration and implied volatility. As expiration approaches, the extrinsic value diminishes due to time decay.

    • Sensitivity to Price Changes: ATM options are highly sensitive to changes in the underlying asset’s price. They typically have a delta of approximately ±0.50, meaning that for every ₹1 change in the underlying asset’s price, the option’s price will change by about ₹0.50.

    Consider a stock currently trading at ₹150. If you purchase an ATM call option with a strike price of ₹150, here’s how it could play out:

    • If the stock price rises to ₹160, you can exercise your option to buy at ₹150 and sell at ₹160, realizing a profit of ₹10 per share (minus any premium paid for the option).

    • Conversely, if the stock price falls to ₹140, your call option would expire worthless since you wouldn’t exercise it at a loss. Your loss would be limited to the premium paid for the option.

    How to use ATM in Trading Strategies

    ATM options are often used in various trading strategies due to their unique characteristics:

    • Straddles and Strangles: Traders may buy both an ATM call and put option simultaneously to profit from significant price movements in either direction.

    • High Trading Volume: Options that are ATM tend to see higher trading volumes as traders anticipate volatility, making them attractive for short-term strategies.

    • Risk Management: While they offer opportunities for profit through volatility, ATM options also carry higher risks compared to in-the-money (ITM) options since they lack intrinsic value at purchase.

    How is ATM different from ITM and OTM in terms of risk and reward?

    When trading options, understanding the distinctions between At The Money (ATM), In The Money (ITM), and Out Of The Money (OTM) options is crucial for assessing risk and reward. Each type of option has unique characteristics that influence their potential outcomes.

    • In The Money (ITM): An option is considered ITM when it has intrinsic value. For a call option, this means the strike price is below the current market price of the underlying asset. For a put option, it means the strike price is above the current market price.

    • At The Money (ATM): An option is ATM when its strike price is equal to the current market price of the underlying asset. ATM options have no intrinsic value; their worth is derived solely from extrinsic value.

    • Out Of The Money (OTM): An option is OTM when it has no intrinsic value. For a call option, this occurs when the strike price is above the current market price; for a put option, it occurs when the strike price is below the market price.

    Risk and reward analysis for ATM, ITM, OTM

    Option type

    Risk level

    Reward potential

    Characteristics
    ITM Low Moderate Less risky because they have intrinsic value. They provide some return with minor favourable movements but require a higher upfront premium. This leads to lower percentage returns compared to OTM options
    ATM Moderate Balanced Offer a balanced approach to risk and reward. They are sensitive to price changes and have high extrinsic value. If the underlying asset does not move significantly, ATM options can expire worthless, resulting in total loss of the premium paid
    OTM High High They have lower premiums since they lack intrinsic value and require significant movement in the underlying asset’s price to become profitable. However, if such movement occurs, OTM options can yield substantial percentage returns

    Factors to consider when choosing between ITM, ATM, and OTM options

    When deciding between In The Money (ITM), At The Money (ATM), and Out Of The Money (OTM) options, traders should evaluate several key factors that influence their risk tolerance, market expectations, and overall trading strategy.

    1. Risk Tolerance

    • ITM Options: Generally considered less risky due to their intrinsic value. They provide a buffer against total loss if the underlying asset moves unfavorably. Suitable for conservative traders looking for steady returns.

    • ATM Options: Offer a balanced risk-reward profile. While they have no intrinsic value at the time of purchase, they can still provide significant returns if the underlying asset moves favorably. They are suitable for traders with moderate risk tolerance.

    • OTM Options: High-risk, high-reward instruments. They have no intrinsic value and require significant price movement in the underlying asset to become profitable. Best for aggressive traders willing to accept the possibility of total loss.

    2. Market Expectations

    • Bullish Outlook: If you expect a strong upward movement in the underlying asset, OTM options may be appealing due to their potential for high returns. Conversely, if you expect moderate increases, ATM options could be more suitable.

    • Bearish or Sideways Outlook: For a bearish view or if you anticipate minimal movement, ITM options might be preferable as they provide some return even in sideways markets.

    3. Time Until Expiration

    • Time Decay (Theta): ATM options experience rapid time decay as expiration approaches, which can erode their value quickly if the underlying asset does not move significantly. ITM options tend to hold value better over time due to their intrinsic component.

    • Longer Time Horizons: If you have a longer time until expiration, OTM options may be more attractive as they allow for potential price movements without immediate pressure from time decay.

    5. Premium Costs

    • Cost of Entry: ITM options typically have higher premiums due to their intrinsic value, making them more expensive upfront. ATM options are usually priced in between ITM and OTM options, while OTM options are the cheapest but come with higher risk.

    • Return on Investment: Assess the potential return relative to the premium paid. OTM options may offer higher percentage returns if the underlying asset moves favourably, but they also carry a higher likelihood of expiring worthless.

    Wrapping up

    Understanding ATM options is essential for traders looking to navigate the complexities of options markets effectively. They provide opportunities for profit through volatility while also presenting risks that must be carefully managed.

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  • From dream to reality: Stories of women entrepreneurs defining success in India

    From dream to reality: Stories of women entrepreneurs defining success in India

    Mumbai: India has witnessed a transformative shift in recent years, with women stepping into the entrepreneurial spotlight like never before. From bustling metropolises to quiet towns, women entrepreneurs are redefining success, breaking stereotypes, and proving that ambition knows no gender. These trailblazers are not just building businesses; they’re inspiring generations, fostering innovation, and contributing significantly to the country’s economic and social growth.

    This piece celebrates the incredible journeys of women who dared to dream and turned their aspirations into thriving realities. With grit, creativity, and unwavering determination, these women are reshaping the entrepreneurial landscape of India one venture at a time.

    Meet these women entrepreneurs, who dared to dream and established themselves in different sectors through their hard work and creating a new benchmark in their sectors.

    Dr. Preeti Jain, founder of JewelsByPreeti: On the occasion of Women Entrepreneurship Day, one thing I would like to emphasize the most as the founder of my brand “Jewels by Preeti” is that sometimes it is crucial to take an unconventional path and not follow the mainstream career path, especially as a woman entrepreneur.

    From my personal experience and talking about my career trajectory, what kept me level-headed on my entrepreneurship journey was my risk-taking capability and my relentless passion for jewelry. What I learned through my years of experience is that you need to prioritize customers’ changing needs and keep innovations at the forefront always to stay ahead.

    Shivani Gupta founder of Vanika Fashions: The inspiring journeys of women in the Chikankari industry have not only broken barriers but have also redefined entrepreneurship in a way that bridges tradition and innovation. The talented artisans are more than just custodians of a centuries-old craft—they are emerging as business owners, designers, and community leaders who are reshaping the narrative around entrepreneurship. Every stitch they create weaves a story of resilience, creativity, and determination, proving that women can transform traditional art forms into thriving, sustainable enterprises with the right opportunities and support.

    Women Entrepreneurship Day celebrates such remarkable stories, showcasing the indomitable spirit of women who overcome social and economic barriers to achieve success. The women of the Chikankari industry exemplify this spirit, turning their heritage into a source of empowerment for themselves and their communities. By establishing collectives, engaging in market negotiations, and innovating with contemporary designs, they not only preserve this intricate craft but also generate livelihoods for hundreds of others, particularly women. The success serves as a beacon of inspiration, illustrating the transformative power of entrepreneurship to break the glass ceiling. It underscores the importance of creating inclusive ecosystems that empower women to lead, innovate, and contribute significantly to the economy.

    Sarbani Bose, Integrator at PRADAN: Breaking the glass ceiling in India’s entrepreneurial landscape is more than just a phrase, it’s a movement led by resilient women reshaping industries, communities, and the economy. Across rural and urban areas, women are redefining entrepreneurship, leveraging generations of expertise in crafts, agriculture, and small enterprises to create sustainable, impactful businesses.

    The inspiring journeys of women Farmer Producer Company (FPC) members illustrate the transformative power of collective farming and sustainable practices. With organized support and market access, they’re able to use scientific methods and eco-friendly innovations like solar dryers and organic techniques to improve their lives and their communities. These women are creating consistent income, ensuring fair prices, and tackling poverty by reducing the need for seasonal migration and distress selling. Their stories remind us that when barriers are broken and women are empowered, they not only uplift themselves but their entire villages. These journeys show that women have the potential to drive an inclusive, thriving ecosystem, becoming true agents of change and resilience in India’s rural economy.

  • SulaFest 2025 returns after five years with music, wine, and culture

    SulaFest 2025 returns after five years with music, wine, and culture

    Mumbai: Sula Vineyards is thrilled to announce the return of ‘SulaFest’, Asia’s favourite vineyard music festival, set for its 14th edition on 1-2 February 2025. After a five-year break, SulaFest is poised to offer an extraordinary mix of live music, premium wines, and rich cultural experiences amid the stunning scenery of Sula’s lush Nashik vineyards.

    Sula Vineyards CEO, Rajeev Samant shared his anticipation: “We’re absolutely delighted to bring SulaFest back after five years. The festival has always embodied our love for wine, music, and community. This break has only amplified our enthusiasm to create an experience that not only honours the SulaFest legacy but elevates it to new heights. We can’t wait to welcome everyone back to Nashik for an unforgettable celebration.”

    Since its inception, SulaFest has drawn audiences with performances by artists such as Lucky Ali, Divine, Amit Trivedi, and international acts like ‘Dub Inc.’ and ‘Gaudi’. Known for its lively atmosphere where music, dance, and wine intersect, SulaFest has become a highly anticipated event. Its comeback in 2025 is fuelled by popular demand from devoted fans.

    The 2025 edition promises a diverse lineup, showcasing acclaimed musicians and new talents for an exceptional musical journey. Guests can look forward to interactive wine tastings led by top sommeliers, gourmet food experiences, and an artisanal marketplace. Attendees will enjoy Sula’s renowned wines, elevating their culinary adventure at the festival. SulaFest will now be held as a biennial event, allowing for more curated and elevated experiences.

  • Good Glamm Group completes 100 pre cent acquisition of The Moms Co

    Good Glamm Group completes 100 pre cent acquisition of The Moms Co

    Mumbai: The Good Glamm Group, a direct-to-consumer beauty and personal care announced completion of 100 per cent acquisition of The Moms Co. This comes on the heels of the group announcing the completion of its Sirona transaction and its increases in shareholding in its other portfolio brands Organic Harvest and Winkl.

    In October 2021, the Good Glamm Group acquired a majority stake in The Moms Co. through a cash and stock deal, leading to partial exits for The Moms Co. founders and full exits for investors like DSG Capital and Saama Capital. The remaining shares held by the founders were fully acquired by Good Glamm Group over the last two years, completing a 100 per cent acquisition.

    Over the past three years, key functions of The Moms Co. have been integrated into the Good Glamm Group’s operations. After leading the business for a year post-acquisition, the founders stepped down from day-to-day roles last year, transitioning full control to Good Glamm Group’s central teams. Since the acquisition, The Moms Co. has seen rapid growth, driven by the direct-to-consumer channel using Good Glamm Group’s content-creator-commerce flywheel.

    The brand has also expanded internationally, retailing in Carrefour and Lulu in the UAE. And is now preparing to enter additional international markets.

    “It has been wonderful to see the Good Glamm team integrate The Moms Co across various functions and grow the brand over the last two years. We continue to cheer for and are excited for, what lays ahead for The Moms Co and the Good Glamm Group and wish the teams all the success in this next phase of growth” added The Moms Co founders Malika Sadani and Mohit Sadani.

    “It has been an incredible journey integrating The Moms Co into the broader Good Glamm Group framework to scale the business across D2C, offline, and international markets. The Moms Co is highly trusted for its proven efficacy among moms and babies. The brand experienced significant growth over the last two years and we aim to maintain this momentum by leveraging our content-to-commerce growth engine.” said Good Glamm Group, froup founder Darpan Sanghvi

    In August 2023, The Moms Co. had launched ‘The Mompreneurs Show – The Hunt for India’s Top Mom-led Startups’, a pioneering initiative aimed at supporting and mentoring mom micro-entrepreneurs across India. The show garnered more than 1 lakh registrations from mom-led startups, out of which 80 finalists received mentorship from industry leaders. The Top 3 winners of The Moms Co Mompreneurs Show receive financial and marketing grants from The Good Glamm Group and a chance to get co-investments from members of the advisory board and jury.

    Looking ahead, Good Glamm Group remains committed to driving innovation, market expansion, and customer satisfaction. Future initiatives include launching new products, expanding into international markets, and enhancing digital capabilities to maintain a competitive edge in the beauty and personal care industry.

  • Wrangler launches exclusive co-branded merchandise collection with Social

    Wrangler launches exclusive co-branded merchandise collection with Social

    Mumbai: Wrangler has partnered with Social to launch an exclusive co-branded merchandise line. Launched at an event held in Mumbai, this marks SOCIAL’s debut into co-branded merchandise, featuring a limited-edition collection that fuses Wrangler’s style with Social’s cultural influence.

    The WranglerX social merchandise collection fuses the essence of both brands into a lively and playful lineup. Inspired by Wrangler’s Western roots—with cowboy and biker elements—and Social’s signature touches, like bracket branding, beer pong and noodle boxes, this collection delivers bold colours and character. With oversized tees and sweatshirts for men and cropped tees for women, each piece blends Wrangler’s adventurous spirit with Social’s vibrant and party-ready style. This is a collection that is young, fun and packed with personality—made for life’s exciting ride.

    Sharing his excitement, ace turtle CEO Nitin Chhabra, the exclusive licensee of Wrangler in India said, “This collaboration with SOCIAL is a bold fusion of fashion and urban culture, bringing together two dynamic brands that celebrate self-expression and creativity. With this exclusive merchandise, we’re curating an experience that embodies the pulse of the city and the spirit of adventurous optimism.”

    Commenting on this collaboration, Impresario Entertainment & Hospitality Pvt Ltd chief growth officer Divya Aggarwal added, “At SOCIAL, we’re all about creating immersive experiences that connect our communities. Our co-branded merchandise with Wrangler takes this collaboration a step further, blending music, fashion, and culture into a tangible form. Together, we’re offering our guests a unique way to celebrate the adventurous spirit and urban creativity that define both brands.”

    Collective Artists Network, India’s leading new media company specializing in talent and pop culture brought the Wrangler X SOCIAL collaboration to life, organizing events at SOCIAL’s outlets across India. Collective Artists Network co-founder & chief revenue officer Sudeep Subash expressed his excitement about the partnership: “By creating events that blend fashion, culture, and community, we’re enabling both brands to authentically connect with their audiences and celebrate individuality. This co-branded collection is not just about style; it’s about making a memorable impact.”

  • Ranveer Singh unveils Super You wafer protein bar

    Ranveer Singh unveils Super You wafer protein bar

    Mumbai: Ever wondered where Ranveer Singh gets his boundless energy? The Bollywood dynamo’s unrelenting hype for life, his “go big or go home” vibe, and his fearless stamina have always left fans curious about his choice of fuel – and now he’s sharing it with the world! SuperYou is a protein food and supplements brand, co-founded by Ranveer Singh and Nikunj Biyani. Together they are shaking up the Indian protein scene with the launch of India’s first protein wafer bar – made with a blend of cutting-edge fermented yeast protein technology. Designed for all ages, SuperYou’s wafers are as enjoyable as they are nutritious, delivering a refreshing twist to traditional protein snacks.

    Ranveer’s high intensity energy levels, and his lovable swagger – all wrapped up in one creamy, chocolate-covered, crunchy wafer that packs 10g of protein and 3g of fibre, with no added sugar. And the flavours? They’re as versatile as Ranveer’s style: chocolate, choco- peanut butter, strawberry crème, and cheese – yes, cheese, for that little twist of surprise! Alongside its current flavours, the brand will soon roll out an expanded lineup with 6 to 8 unique flavour options, giving fans even more ways to fuel their super.

    Ranveer’s approach to SuperYou is as personal as it gets. “With SuperYou, I’m bringing a part of my own journey to everyone. I’ve always believed that power and unstoppable energy come from within, but sometimes, you need that extra boost. That’s what SuperYou is about: it’s that push, that charge in a bar that everyone can access. We’ve created something unique-something that’s as fun and bold as it is good for you. With SuperYou, I wanted to break the mould of what a protein bar should be, so we’ve given it personality, flavours that excite, and a lightness that fits into anyone’s lifestyle. Get ready, because SuperYou is here to power up your world.”

    SuperYou co-founder Nikunj Biyani talks about their collaboration, “Ranveer is a powerhouse and pure energy personified – he doesn’t just live life, he charges through it, full throttle. That’s the spirit behind SuperYou. We want SuperYou to be the go-to boost for anyone who wants to be big, bold, and full of life!”

    Get ready to power up – SuperYou is now available on its website and all major delivery platforms such as Amazon, Flipkart, Zepto, Blinkit and Instamart; including select modern trade stores such as Reliance Fresh, Noble Plus, Wellness Forever, 7/11, Relay, Nature’s Basket and more across top ten cities in India very soon; bringing a taste of Ranveer’s relentless energy to everyone, everywhere.

    With this launch, Superstar Ranveer Singh is sharing his super energy secret with India – making his energiser for life accessible to everyone. 

  • Decathlon teams up with Myntra for wider sportswear reach

    Decathlon teams up with Myntra for wider sportswear reach

    Mumbai: Decathlon the sports products brand, announces a association with Myntra. The association will make Decathlon’s premium range of sportswear, footwear, accessories, and more accessible in tier 1, 2 & 3 cities, covering nearly 98 per cent of the Myntra’s serviceable pin codes, with a strong focus on growing sports markets like Northeast, India.  

    As specialised sportswear and athleisure continue to grow in demand, Myntra’s customer first approach and widespread reach, will power Decathlon’s mission of providing an enhanced and integrated shopping journey that seamlessly blends physical and online shopping experiences.

    From sports apparel such as t-shirts, shorts, jackets, and leggings to sports shoes, backpacks, and many more sports essentials covering more than 40 sports like hiking, trekking, fitness, training, swimming, surfing, badminton, tennis, football, basketball, running among others, the availability of Decathlon’s products on Myntra will ensure customers from metros to the remotest corners of India have high-quality sports essentials at their fingertips.

    “We are thrilled to announce our strategic association with Myntra as this a significant step in enhancing our e-commerce presence and also represents our efforts to reach a much larger audience across India,” said Decathlon India CEO Sankar Chatterjee. “Myntra’s wide network presence and huge base of premium customers will enable us to showcase our diverse range of sports and fitness products to millions of shoppers, allowing us to inspire more individuals to embrace an active lifestyle and stay true to our purpose of moving people through the wonders of sports in India.”

    Further commenting on this announcement, Myntra chief business officer Sharon Pais said “Our latest association with Decathlon will synergise to make a wide array of sports products more accessible to those seeking to nurture their passion for fitness as well as specialised sports. With a strong focus on emerging regions that earlier did not have such access for their sport of interest , this collaboration underscores our commitment to supporting brands on a mission propelling active lifestyle and fitness adoption in the country.”

    As Decathlon looks to provide greater access to sports, Myntra’s emphasis on a seamless shopping experience, coupled with its strong footprint in fashion and lifestyle, makes it the ideal platform for Decathlon’s entry into this new digital frontier. Decathlon’s alignment with Myntra will not only increase the brand’s visibility but also provide a quicker, more reliable service to customers across India.

    To build excitement around this launch, Decathlon’s Myntra store will enjoy prime visibility on the app throughout the launch period. Additionally, Decathlon will drive engagement through targeted social media campaigns across social media channels to reach a wider audience.